Video, and vloggers, reign supreme on social platforms, according to this new report from GlobalWebIndex.
To glean more insight into the digital media consumption habits of social platform users, GlobalWebIndex conducted a survey of more than 130,000 internet users, aged 16-54, to get their input into what they watch online, how they watch it, and what they find most engaging.
The results have been incorporated into the below infographic – if you need, you can right-click and open in a new tab to zoom in on the specific detail.
Some interesting findings here, which are sure to help you create a more effective video marketing strategy.
— Major Content Samurai Announcement – How to Create Viral Videos!
Today I have an exciting announcement to share with you…
Content Samurai has just released a new “Viral Meme” style video that is perfect for social media content and video ads.
What This Means…
This stunning new style comes in 6 color variations (with infinite customization options) and allows you to create:
Viral Content Videos to skyrocket your online audience
Attention-grabbing, high converting Video Ads to turn viewers into customers
And best of all, you can make these professional looking videos in a matter of minutes (Even if you’ve never created a video before!)
So if you’re ready to transform your business using the power of video, check out Content Samurai’s BIG UPDATE and see how quick and easy video marketing can really be.
Guide: How to Create Viral Pins – How to Boost Traffic and Sales
what is a Viral Pin
These are the pins which generate impressive engagement from Pinterest users through repeated impressions, saves and clicks. Here is the guide about how to create viral pins and how to boost traffic and sales.
There are over 250 million active users on Pinterest each month with over 175 million existing pins. If you want to stand out amongst 175 million pins, you’ll need an effective and unique formula.
Understand Pinterest
To understand how to go viral you first need to understand Pinterest. It’s very different from other social media because it’s a visual search engine and not a form of social media.
You need to create boards and a profile rich in keywords and SEO optimized content. The exciting feature with Pinterest is the endless potential for generating leads and sales from every single pin.
Perfect Sized Pins:
The first step in creating Viral Pins is to get the size and layout of your design right. Pinterest sets out ground rules for the size of all their pins.
Best size – 1000×1500 pixels –
Studies have shown the following features all impact how much engagement you receive on your pins:
Lighter images get 20x more repins than dark images
Reddish, orange and yellow images get 2x more repins than blue colors
Using High-quality images helps grab people’s attention
Font – avoid script fonts as they’re difficult to read when scrolling
Now you have the perfect size dimensions for your pins, you can create them in a site like Canva. Canva is a social media image creator, which is free to use so it’s the perfect place to design your pins.
2. Impressive Images for Viral Pins
Pinterest is a visual search engine, the images you use influence the level of leads and sales you receive. Viral pins go nuts on Pinterest because people are attracted by high colors, color contrasts, and your font.
So to maximize engagement, look for high-quality images which support the niche and message of your pin.
If you are looking for free images for your pins, you can find plenty of them on these sites:
Pexels
Unsplash
Pixabay
If would like to find more exclusive images you can find some great paid images in:
Canva
Shutterstock
Deposit Photos
Tips – Use contrasting colors in your image and text to help your title really stand out. (Additionally, nearly 80% of Pinterest users currently are women so factor this in when choosing your images)
Add your logo or website URL onto every pin to explode your branding
Remember a high percentage of Pinterest users are on mobile devices so optimize all your images
3. Create Titles Rich in Keywords
Titles – it’s time to create the title that magnetically draws attention, attract many people and clicks. Effective tips for your titles.
Offering a Solution for a Problem
Teaching your visitors something new
Displaying something your visitors want to have
Stirring an emotion
Start your title by writing out some keywords and then surrounding it with power words.
4. Keywords for Your Titles and Descriptions
How do you find the best keywords to use. Pinterest makes the job of finding keywords extremely simple. All you need to do is enter a couple of words from your title into the search bar.
Pinterest offers a range of keywords directly underneath your search. As you write your Pin description, bear in mind that few people actually read them.
Pin description is a technique to assist Pinterest in understanding the content of your pin.
Here’s a handy template of what to include:
What’s your post/product all about?
Who is it ideal for? (Mums, couples, children, travelers)
What’s the problem this post/product solves?
Is there an opt-in offer or freebie?
Following this format gives you ample opportunity to share details about your content rich with keywords.
5. Hashtags in Pinterest
Now in 2019, hashtags are acceptable again in Pinterest. Placing your hashtags after the description bolsters your Pin SEO, so they’re a super idea! Just be wary not to use any more than 5-6 of them.
As soon as you type the hashtag symbol #, then begin writing your tag, Pinterest auto-suggests words along with showing the popularity of the tags.
This is a fantastic way of finding the best hashtags to use on your pins.
When selecting your hashtags, it’s important to understand that:
Hashtags should be used to group similar content material together as it boosts your search success in Pinterest
The tags you choose are really to help Pinterest understand what your pin is about
As you decide upon your tags, look for ways of introducing different terminology to broaden your exposure to a wider audience.
Make sure you get the best hashtags for each of your pins and boost your search success.
6. Posting Plan to Go Viral
So where should you pin it to go viral?
Group boards used to be an easy answer. They’re still helpful but only if the content is niche specific and well optimized.
Unfortunately, many of the boards nowadays have thousands of pins and the content isn’t always specific to the niche or the links are broken.
So what’s the solution?
Well, you need to find groups of people who are committed to sharing their own and others’ content on Pinterest.
The best place for that right now is in Tailwind Tribes!
For those who may not know, Tailwind Tribes are groups of Pinterest users who help each other grow their reach and traffic.
The best news of all is Tailwind Tribes can be used for FREE! To make sure you’re getting the maximum benefit from your tribes you need to pin and share content regularly.
The more you share other people’s pins, the more of yours will be pinned so it’s a great way to boost your chances of going viral.
Now you know the tips and the secrets on how to create viral pins. Take action now and start pinning!
How to Create An Effective Social Media Strategy – Priorities and Viral Marketing
There are a lot of tips, techniques, guides about “how to create a social media strategy” online, but a lot of them miss quite a few things. Most often, the tips and tricks are too complicated for a newbie.
You do not need to master Facebook Marketing, Twitter Marketing, etc. You are in business because you are passionate about something and you are excellent at what you do. What you need to know is how you can put your message out there to your target market in an authentic way and determine which sites are worth spending time on.
There’s always something you can improve. You probably already have a Facebook fan page, LinkedIn profile, and profiles on other channels, but have you ever thought about what goals you would like to achieve by participating on these sites? Have you considered which of your activities you should prioritize over the others?
Social Media Channels and Priorities – What You Need To Know About
“How do I know which social media site to prioritize?”
Good question. When you assign a priority to a social media site, you will base it on four things:
The presence of your target audience on that specific social media site. Is your target audience even active on that social media channel? Take note that the popularity of a social media site isn’t your basis.
Do your research before choosing the channels to participate in. Search for your keywords in a social network and check if your competitors are there as well. Determine if the topics of your content are being discussed in conversations.
You can also ask your clients or existing customers which social media channels they use.
The specific goal you want to achieve for your business by using that site. Determine what you would like to get out of that specific social media channel. Some of your goals could be any of the following: to increase your online presence, receive reviews and tips from customers, virally distribute your content in the form of documents, or network with like-minded professionals offline.
The strengths of the site. Do an evaluation of the site and how it would benefit your business. It’s great to post photos to show you are human and not a bot that keeps on posting automated tweets.
If you are a business coach or a marketer, you can upload photos of your offline events or retreats. If you are selling products such as crafts, jewelry, clothes, or fabrics, you can upload photos for your potential customers to see.
Ask yourself “How will Facebook benefit my business?” or “How will LinkedIn help me generate targeted leads?” If you feel the functionality of this site won’t benefit your business, go to the next one.
The amount of time you can afford to spend on that site daily or weekly. Social media marketing is not a one-time investment. In order to build a community and engage that community, you need to actively participate on an ongoing basis.
If you can only devote 1 hour each week, then you won’t be able to build awareness of your brand. Ask yourself how much time you can afford to spend maintaining your Facebook fan page, Twitter, and LinkedIn accounts.
If you can only devote little time per week or month, then creating accounts on several social media channels would be useless.
If you are just starting out with social media, it’s important to give the highest priority to your blog/website. Your blog is the center of all your online marketing efforts. All efforts to create a buzz about your business point back to your blog or website.
Effective Social Media Strategy: Viral Marketing
Creating a social media strategy is something that all the business owners and marketers want to do. This approach to marketing via social media is a very cost-effective method of advertising and reaching out to consumers, especially when you consider the fact that you have consumers eying your ads 24/7.
However, not every single marketing strategy using social media out there is successful. For every successful and profitable venture, many others end up wasting their time and money. But What’s the difference? What’re the secrets?
The Power of Viral Marketing
Viral marketing is all about using an existing social media network to increase the market presence of a particular product or service. All you need to do is tap the resources of this network by creating the viral effect.
Simple One word: Interest! To successfully spread viral marketing, you must first provide interesting content that deals with the product or service that you offer. A social media strategy can take advantage of this by creating amusing animations, video, infographics, informative content or even simply just announcing your product or service.
You can spark interest and attract many interested people if you know when, where and how to announce it. Simply put, you have to come up with something interesting that will make users and viewers want to share it in their own existing networks.
Maximize the Viral Effect
There are ways you can maximize the viral effect, and one of the most effective ways is to increase the number of people that you first infect. You can do this with the help of an influencer marketer or you can tap pre-existing networks for readers via a service.
One example of such services is the various Twitter followers tools, where you are given the option to power Twitter by buying hundreds, even thousands of followers. Whatever you do, increased readership will always work in your favor when it comes to viral marketing.
Attention!
Viral marketing is a very effective social media strategy that you can use to increase awareness of your product or service, but it is a double-edged sword. You have to be very careful with the explicit and implicit messages of your viral marketing campaign on the Internet, as it will cross borders and cultures. Gender issues, religious symbols, and other similar taboo topics have to be carefully screened out if you want to be successful.
Keep all this in mind, and you will find viral marketing to be a very useful social media strategy that has a very high return on investment – if you know how to use it properly, that is.
Viral Marketing Effect and Video Marketing: The Future of Internet Business
Viral marketing is a cool term for word of mouth on the Internet.
It is where people hear about your website service or products through other people.
Sending an email with an advertisement on the bottom is a good way to spread the word.
Having a newsletter also increases your visibility online.
There are also forums that discuss products and services and rate them.
Viral marketing’s referral technique works like the snowball effect, which increases exponentially the visibility of your business.
Getting personal recommendations to try a product or service is a great way to build credibility and trust in the company.
Repeating these referrals to other people makes the customer actively engage themselves and not passively hear about the product’s advantages.
Viral marketing is a great way to keep advertising costs way down.
Passing along an article from an ezine keeps the message intact, is free and easy to pass along, and doesn’t cost anything, but offers a clear benefit to both parties involved.
Here are some ways to make your viral marketing message work.
You can give away a free article with a pass it on a link on the bottom, or a free demo version of your product, or offer a free trial of your service on your web site and include a share it with your friend button at the bottom of the page.
You could also hold a contest and capture people’s contact information and each time their friends come to the site, they are entered into the contest again.
Starting your own affiliate program, where affiliates generate traffic to your website with banner ads, text links, letters of referrals, etc. You pay for results only.
Viral marketing is the way to achieve high traffic cheaply and effectively on the web. Provide your customers with a compelling reason to pass on the message and you are well on your way to big-time traffic
Online Video Marketing and Advertising: The Future of Internet Business
The online video has the advantage of viral marketing. It’s a very effective way to market pretty fast and successfully your online business. Online video marketing and advertising is the future of Internet business. Don’t forget that Google has bought YouTube. Pretty smart move!
The online video marketing goes beyond by just sharing video clips on the Internet to captivating the attention of people. A video giving the viewer a sense of trust and reliability to take necessary required actions.
Many online business owners have become smart enough to make use of this trend of viral marketing with online video clips to promote their businesses and reach their target audience worldwide.
The online videos have a great impact on viewers and attract more people to come to watch and to catch the real touch of live videos and that’s huge targeted web traffic if considered properly.
In fact, YouTube is a very effective search engine. Many people every day searching on Youtube to find solutions for their problems or entertainment. As you know people love more the visual content than only text. That’s the secret of online video success.
You can easily upload your video to the Internet on any of the famous online video sites or networks like YouTube, Google Video, Metacafe and others, the video platforms will help you to promote your business to the online world.
This is a great trend and opportunity for all online businesses. Take action today and start creating your videos
Online Video Marketing and Advertising
Online video marketing clips sell a lot more than any other marketing strategy. It’s the most effective advertising tool for any business owner, marketer, entrepreneur, want to promote successfully, business, products or services online.
Videos attract the attention of potential customers and interested people. Similar to persuasive and high-quality articles these video clips can certainly help build massive traffic for any website.
Videos that convert and produce massive targeted traffic are designed by blending sharp topic relevant images, attention-grabbing animation, clever special effects along with a powerful (movie-like) soundtrack which tells the story of the product or service, company, in an artistic cinematic way and under two minutes.
Online video marketing will keep growing and it’s the coming trend for low-cost effective Online Marketing. It’s the new topic in affiliate marketing. It has become the most powerful and innovative method to market your internet business.
Video marketing is growing every year as web consumers are increasing dramatically. So, online marketing with video is definitely the future for all online businesses.
The online video marketing and advertising is the ultimate way to get your sales message to the millions with only a click of your mouse. As bandwidth and Internet accessibility get higher and faster, online video broadcasting will shortly develop into the primary way of communicating.
Now you know why online video marketing and advertising it’s the future of online business. Don’t wait to create your video today!
Discover how to create viral infographics. The tips and techniques you need to know. Why people love infographics. How to grow your business with visual marketing…
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