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Web Design: Predictions and Trends for 2021

These days technology is changing pretty fast and website design trends too. Many design elements now are cliche or overused. Website owners don’t want to lose conversion and sales because their website looks outdated or ignores new trends, and popular web design elements.

Here are some predictions and trends in web design in 2021. It’s very important to know the new trends in web design.

Some effective aspects of web design will never go away (user-friendly navigation, data security, fast load pages) it’s a must.

Web Design Predictions And Trends You Need To Know

  1. Speed and Fast Load Pages

One of the most important web design standards is fast load pages (essential factors in UX and SEO). They are a top priority for websites that want to rank higher and convert better.

Stats show that online users expect a website to load fast (no more than two seconds after clicking a link). If it takes more than three seconds to load your site, your visitors will leave, right away.

  1. Lazy Load and Smart Content

Lazy loading and infinite scroll are not new technologies. Some of the top social networks have been using this for years. These features can improve the user experience and also can improve your conversion rate and ranking.

Lazy Load ensures that the web browser will download only the content you see on the screen without wasting valuable server resources and time to load offscreen content (that might never be seen).

  1. Chatbots

Chatbots are another popular feature and are useful and relevant in 2021. Artificial intelligence and machine learning are more sophisticated and smart. Chatbots will become the norm for customer service requests and “personal shopping.”

Chatbots can generate a positive experience for the customer and save businesses time and money.

  1. Voice Search

The way we access information is changing (instead of typing into Google, we now ask a question). Web design needs to keep up with the prevalence of voice search and virtual assistants.

  1. Virtual Reality (VR)

VR experiences on websites will continue to grow over the years. Websites like Airbnb let you tour a rental before you book a reservation. Or the furniture site of IKEA can showcase what a sofa would look like in your room.

VR is a powerful tool for a website to serve useful, meaningful, content to a site visitor in a way that helps them make buying decisions.

  1. Small Animations

Small animations offer subtle feedback to users. You can see a link change colors when a user mouses over it. It’s a playful way to interact with a website.

  1. Organic Shapes – Fluid Shapes

In 2021, it’s all about organic shapes. Organic or fluid shapes are anything that doesn’t involve straight lines. Think of the shapes that happen in nature, like hills, the edges of a lake or river, and how they are asymmetrical but beautiful.

Fluid shapes are a great way to break up sections of a website without harsh lines or angles.

  1. Minimalism and Colors

Minimalism, (sometimes called “flat design”) isn’t a new trend in web design. It has been associated with a lot of white space. In 2021, we expect many websites to experimenting with colorful minimalism.

  1. Responsive Design and Mobile-Friendly

Responsive design isn’t an option anymore, it’s a necessity. Your site should work well and be easy to use on mobile devices. In 2021, web design will continue to create websites that are mobile-friendly and useful.

  1. Text-Only

Text-only design it’s a newspaper trick. Newspapers always put their most eye-catching, important information “above the fold” to increase sales. The website equivalent of this is at the top of a page and is called the “hero section.”

It’s a trend to catch internet users’ attention. Remove the typical background image in the hero section and replacing it with eye-catching typography. A bold, unique font could get a user’s attention quickly.

  1. Bold Fonts

These days bold typography is a trend. With heavy, bold fonts, the reader is instantly aware of the message. (not necessarily the imagery). Combining these large fonts with neutral colors further emphasizes the headlines.

  1. Data Visualization – Infographics

Communicating data in an engaging way is a struggle and difficult. But data visualization takes advantage of the fact that humans are visual creatures and still conveys the message you need to get across.

Data visualization creates images out of your data that engage your reader and makes them want to learn more about your brand. Infographics and graphs are some of the most popular ways to bring data to life and attract more visitors.

  1. Illustrations

Custom illustrations can help your website stand out and feel like something fresh to website visitors. If you creating illustrations from scratch, they can represent your company and branding, and enhance the page’s subject matter.

  1. Mixing – Photos and Graphics

This mixing technique brings a level of creativity and fun to a typical image. Mixing photography with graphics can improve your company branding and keep website visitors engaged with your content.

More Information https://www.theedigital.com/

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business design infographic marketing Startups

Color Psychology and Brands: Stats and Facts [Infographic]

Color psychology is about how colors affect peoples’ perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand. How colors can persuade consumers to consider specific brands or make a purchase.

Researchers found that up to 90% of decisions made about products can be based on color alone.

The truth is that color is dependent on personal experiences. Stats show that personal preferences, experiences, cultural differences, and context can change the effect that colors have on people.

  1. How to Choose Colors for Your Brand

There are no clear guidelines for choosing colors for your brand. It’s the feeling, mood, and image that your brand or product creates that matters. Colors are a part of your brand, not all your brand.

But the psychology of color can help you to choose the right colors.

  1. Ask Your Customers

When choosing colors for your brand, ask yourself, or ask your customers. They can help you to understand their point of view.

  1. Color Support The Personality of Your Brand

Colors can influence how customers view the “personality” of your brand. Many studies on colors and branding will tell you that it’s more important for colors to support the personality of your brand.

  1. Color Can Attract Your Target Audience

Stats about color perception and color preferences shows that men generally prefer bold colors while women prefer softer colors. Also, men will select shades of colors as their favorites (colors with black added), and women are more receptive to tints of colors (colors with white added).

  1. Color Can Help Your Brand Stand Out

Also, many studies show that our brains prefer recognizable brands. So color is an important element when creating a brand identity.

Choosing the right color can help your brand stand out.

Research shows that people can recognize an item faster when it sticks out from its surroundings.

  1. Facts and Stats About the Power of Colors

Colors can influence up to 90% of an initial impression.

People perceive colors differently depending on their gender and culture.

Blue is the favorite color of 35% of women and 57% of men.

Color influences 85% of shoppers’ purchase decisions.

Colors increase brand awareness by 80%.

Colors affect people’s behavior, mood, and stress levels.

93% of shoppers focus on visual appearance when they decide to buy.

  1. Colors Affect People’s Behavior and Stress Levels.

There are three primary colors – red, blue, and yellow. All other colors are combinations of these.

The psychological effect of the red color is associated with passion and aggression. Also, red evokes a sense of urgency.

Red color increases people’s heart rate and blood pressure. That’s why it’s also associated with movement and excitement.

Blue is one of the most powerful colors when it comes to promoting reliability and tranquility. People associate blue with the sky and water. It creates a sense of peace and security.

Many companies choose a blue color to promote trust in their products.

Yellow color. People associate yellow with the sun, and it evokes positive emotions. It’s the most eye-catching color. That’s why it also symbolizes warning and creates anxiety.

Black color has 2 options. In many cultures, black symbolizes evil, darkness, and death. According to psychology, black represents power, tradition, elegance, and sophistication.

Companies often use black for high-end products.

You can use the best colors for your marketing campaigns and branding. The three primary colors are a great choice. But if they don’t match your company philosophy, there are more colors to choose from.

  1. Popular Colors

Blue is the most popular color regardless of age or gender.

Green and purple share second place with 14% each.

Red (8%) and black (7%) are the next.

Women’s top three favorite colors are blue (35%), purple (23%), and green (14%.)

Men prefer blue (57%), green (14%), and black (9%.)

Light brown, gray, black, white, and blue are gender-neutral colors.

You can use the above stats to apply the right psychology of color in advertising (depending on your target audience).

If you ask “Why is color important in advertising?” The answer is simple. To strengthen the messages your brand conveys on a subconscious level.

  1. Colors and Marketing

93% of shoppers focus on products’ appearance when they consider a purchase.

84% of people say that color is the main reason for buying a product.

Color psychology stats show 26% of people associate the orange color with cheap products.

22% of people correlate yellow with affordability.

13% of consumers say that brown is the color that best fits cheap products.

42% of customers associate black items with high-quality products. The blue color is second with 19%.

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business design google infographic

Graphic Design Trends: How Designers Will Change The World in 2021 [Infographic]

Graphic design trends are changing pretty fast and we see new styles every year. These days you can see the changes and upcoming trends. Also, you can understand what influence designers and how they want to change the world.

  1. Graphic Design and Nature

It seems that the more digitized our daily life becomes, people are searching for nature. There is a growing trend in graphic design about nature-inspired shapes and colors. Many designs remind us of landscapes, trees, or animals.

  1. Abstract Graphic Design

After many years of clear shapes and lines, these days more designers are enjoying abstract shapes. They love to create a deliberate contrast with a strict layout. The abstract shapes quickly catch the viewer’s eye. Abstract graphic design uses a visual language of shapes, colors, and lines in various compositions.

  1. Color Combinations and Blurring Effects

In 2021 many more graphic designers will love to add blurred color transitions to their work. This trend enables design elements, typography, or images to stand out against the background.

  1. 3D Typography

3D typography is going big in 2021. The three-dimensional letters in different shapes, colors, and sizes are pretty effective. You can see them everywhere—on websites, billboards, or in printed publications. Many people love 3D shapes.

  1. Symbols

Symbols were already used in prehistoric times. It’s classic! In today’s graphic design, symbols can be marks, icons, or words that indicate and represent an idea or object. Symbols have the power to overcome the barrier of different languages through the use of generally understandable symbols.

  1. Emojis

Social media influences our daily life. So it has a significant impact on current graphic design trends. Most of us like to use funny emojis to visualize different states of mind and clever designers now create websites or packaging based on fun and playful emojis to show certain emotions.

  1. Monochromatic Color Schemes

A simple monochromatic color scheme can create an eye-catching visual experience. Monochromatic backgrounds are especially well suited for text overlays or in combination with graphics, symbols, or images.

After an explosion of colors in the past few years, 2021 can become the year of monochrome designs.

Life influences designers and designers influence our lives and our way of thinking. These sad days of pandemic many people and designers want to change the negativity and they like to add a more pessimistic option to our lives and future. 2021 is coming and all the world want and need a better future!

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business design Ecommerce google infographic

Augmented Reality: Why AR is The Future of Online Shopping [Infographic]

Augmented Reality is when you project a virtual world onto a real-world environment and offer an amazing experience to the user. AR is creating a new and pretty engaging shopping experience for online customers.

This virtual experience can be perceived via your smartphone or with smart glasses. The AR is driving online shopping to the next level of the interactive customer journey.

The effects of AR shopping experience are more effective, more friendly, and more satisfying for customer experience.

The smartphone AR shopping already has high satisfaction and effectiveness. The AR experience is not only limited to the customer’s journey but it also supports customer support.

Here are some reasons why augmented reality is the future of online shopping

  1. Decisions and Satisfaction

AR help your customers to make better decisions and shopping more often online. Also, AR generates better satisfaction and reduces the possibility of returns. Customers know that the product will fit properly.

  1. Marketing Strategies and Advertising

AR will change the retail marketing strategies too. Online shops will use a try-before-you-buy strategy. It’s one of the best ways to attract customers. Online and off-line shops will create holograms that offer more information and provide unique brand experiences.

AR will also change online advertising by offering new interactions and ad formats to stand-out and attract more people. Instead of 2D images or videos, brands and marketers can run 3D social ads and remarketing campaigns.

Interested customers can view the product in a 3D option and visualize the product in a real-world environment directly from the landing pages.

AR also opens new sales opportunities in the form of virtual events, where retailers and brands can set up virtual promotions and virtual product presentations to generate excitement and invite customers to exclusive, holographic-based sales events.

  1. Branding

AR is already used by big retail brands like IKEA, Nike, Sephora, Pepsi, and many more. These brands are using AR content to build smart, interactive experiences for their customers. AR and innovation is the future.

With the help of AR, they generate brand awareness, customer loyalty, and increased revenues.

This new wave of amazing shopping experience is also growing the expectations for online customers. Stats show that 50% of customers will shop at a retailer that offers an AR experience.

Also, many reports show that 100 million customers will interact with an AR environment online or in-store. (2020-2021)

For retailers, marketers, and business owners, this is the right time to invest in Augmented Reality.

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Business Tips: How to Generate More Leads with Infographics [Infographic]

Infographics are much more than a simple visual. Infographics are pretty effective and they can attract more leads to your business. They are an attractive way to transform statistics and giant blocks of text. Stats show that 68% of marketers believe infographics will be used as a lead generating tool in the future.

Here are some tips and stats about infographics and how to generate more leads for your business.

Types of Infographic for Lead Generation

Statistical Infographic
Informational Infographic
Timeline Infographic
List Infographic

Tips for Lead Generation

Content

Know and understand your customer’s needs
Provide useful or helpful tips
Produce relevant data and insights
Design

Color and Font

The color scheme should match the theme and brand
Pictures to represent the content
Layout

Optimization

Proper use of white space
Mobile optimized
Lead generating essentials

Use CTA

Social media sharing buttons
Link to the relevant offer
Share your embed code

Infographics and Lead Generation

Social Media

Marketers can generate leads from social media

78% of marketers generate leads from social media.
80% from LinkedIn, 30% from Facebook, 35% from Twitter

Email Marketing

Usage of visuals in the email can increase conversions

75% prefer email with visual images.
55% possibility of the audience turning into leads.
90% of business grew using emails.

Content Marketing

Colorful visual content increases the desire to be read by prospects

Relevant data with colorful visual Increase Traffic 15%.

Infographics receive 94% more clicks, 20x more reads, and 86% generate leads.

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