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SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

SEO Strategy and Newsjacking: 5 Tips on How to Rank Higher on Search Engines

Newsjacking can improve your search engine optimization (SEO) strategy. Newsjacking can help your content to rank higher on search engine results pages (SERPs) if utilized correctly.

SEO Strategy and Newsjacking: How to Rank Higher on Search Engines

Here are some tips about what newsjacking is and how it can benefit your SEO strategy. How to rank higher on search engines

  1. Newsjacking – Explanation

Newsjacking is talking about something popular or trending (Create content around it and sharing it online). Newsjacking can generate attention to your business, products, or services. You can share your thoughts or updates on breaking news stories.

  1. How to Start with Newsjacking Stories

If you would like to use newsjacking to your advantage, you need to know how and when to do it. Here are several steps you can use and tips on how to succeed with newsjacking stories.

Identify the right stories

The first thing you need to do is to identify the right stories. You can’t simply use every story that comes along.

You need to choose big news stories that you have genuine opinions or thoughts on. You also need to make sure you’re keeping it relevant to your business. (This is why you can’t use everything).

Use the right tools

Several tools will help you to stay on top of the new trends and to find the stories that are most relevant to you. You can use:

Using Google Trends to monitor breaking news

Using Google Alerts for a similar purpose (but you can use your specific keywords)

Using social media tools such as Sprout, Hootsuite, etc, to monitor social media

Following journalists, magazines, newspapers, who cover news and stories related to your industry

  1. Find Trends

Social media will help you to monitor relevant hashtags or keywords. You can then use these when creating and sharing content. This will also benefit your rankings and SEO strategy.

Newsjacking and News Stories

If you want to do newsjacking well, you must have a good understanding of the breaking story and subsequent information.

So for maximum results, you need to find the news story fast and get in before the story reaches its peak. You can then create your content using relevant keywords and hashtags.

Search engines tend to feature articles on trending stories at the top of SERPs. Get this story at the right time and you might also find your content ends up higher on these pages.

Traffic for trending stories can be competitive so getting your content out there as quickly as possible is key to success. Also, the news cycle moves fast, so if you leave it too late after the story breaks, you cannot find your content at the top of the search results.

  1. How Newsjacking can Benefit your SEO

Newsjacking can be tricky because it requires a lot of attention and awareness. But newsjacking can be very beneficial for your business, SEO strategy, and for driving traffic to your content.

Here are some benefits of newsjacking for your business

a). You can rank for top keywords

One of the biggest benefits of newsjacking is that you can increase the number of keywords that your website is ranking for. This is very useful if you’re ranking for some of the top keywords related to your industry.

When a story gains traction, search engines like Google will feature articles containing those top keywords. So you can boost your SEO pretty quickly.

b). You can generate backlinks to your website

If your content is ranking well many interested people or website owners could link back to your content for reference.

This is great for your SEO strategy because search engines consider backlinks when ranking your pages.

Essentially, the more backlinks, the more trustworthy your website, so this can help you to rank even higher. You’ll be acquiring backlinks naturally and they’ll be from high-quality domains.

c). You can boost your social media engagement

By using keywords and hashtags you can encourage engagement on your social media channels. This can lead to more people sharing your content, which in turn can help to boost your SEO.

Social media can benefit a lot your SEO strategy. Social media is a quick and easy way for people to share and link back to your content. So encouraging engagement can be very beneficial for your business.

d). You can reach new audiences and drive more traffic

If you share big news stories as quickly as possible, you can attract attention from a wider audience worldwide. This can help you to drive more quality traffic to your webpages.

Search engines tend to trust websites with higher levels of quality traffic. So your website or web-pages will rank higher on SERPs.

Also, reaching new audiences is pretty effective for your business. You can generate more sales, sign-ups to your newsletters, or email list.

e). You can build your brand awareness

If you are using newsjacking successfully and aligning yourself with trending topics and stories, you can build your brand awareness.

You can comment and share your opinions on important news stories. So this can position your brand as an industry leader or a trusted source.

It shows that you know what your customers and followers want and you’re sharing opinions and content that you think they’d be interested in.

  1. Newsjacking and Strategies

If you want to succeed at newsjacking you need to know what strategies you can use to improve your marketing and SEO efforts.

Here’s what you need to do:

Monitoring breaking stories: You need to monitor breaking news stories and also you need to know how to use these stories.

Pick the right stories: Use stories that are relevant to your industry or brand.

Research: Do your research so you know as much as possible about the breaking story. This will allow you to write a more informed piece of content.

Create your content, quickly: Then you need to act quickly to create your blog post, article, social media content, video, etc. This way you can beat out your competition by getting your content out there and ranking first.

Try to be different: Traffic for trending stories is competitive and you don’t just want to do the same as everyone else. So try to do something different.

Publish your content: As soon as it’s ready, get your content out there on your website, blog, or social media.

Share your content across different channels: You need to share your content pretty fast. The quickest way to do this is to share it across your different social media channels.

It’s essential to use all relevant keywords and hashtags. Usually breaking news stories will generate a related hashtag that you can use.

Contact journalists or relevant media outlets: If you want to get your content out there even further and get more backlinks, approach journalists or relevant news outlets to let them know about your content.

They may choose to use this in their work, link to it, or share it on social media.

Track your engagement: You can use social media management tools or social media insights to help you track engagement. This can help you to see what worked and what didn’t. So you know how to create the next successful newsjacking campaigns.

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Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

Image SEO: 6 Tips on How to Optimize Images to Generate More Traffic

A website with successful image SEO will get more organic traffic. Images with high-quality and relevant alt-text descriptions help readers to understand what your product is about.

But high-resolution images on your website will affect loading time. So these images can drop your website’s position in search engine rankings.

Image SEO: How to Optimize Images to Generate More Traffic

Here are some interesting tips about how to optimize images for search engines that generate more traffic

  1. Optimize Image Size (SEO-Friendly)

Image size should be the best for optimal web performance.

The maximum upload size is 20MB with a resolution of 1024 x 1024. But it’s better to have an image less than 500 KB.

Google’s crawler is unable to read an image beyond this size limit.

A greater size image could delay your web upload speed (which shouldn’t exceed more than three seconds).

Compress Images without Losing Quality

If an image on your website is too small visitors will don’t understand what the image is trying to show.

If you have taken a photo using a simple mobile camera the photos probably will suffer from distortion.

Also, images that are too large slow down a website’s loading speed. It’s best to compress them to ensure viewers have a web-friendly experience while viewing your website.

  1. Optimize Image File Name

The name of the image should describe in text form what is being visualized. Search engines and humans should be making perfect sense of the name.

Phone images and those you download online have different coded names (like DCM0004.jpg).

Instead of using those, make the name more meaningful and search engine friendly. For instance, “SEO-Image-optimization.jpg” is a better name for an image.

Make sure that image file names don’t miss any critical piece of information.

  1. Make Images Responsive to Different Screen Sizes

720-pixel image results in 2 problems for users when viewed over a phone with a display of 320 pixels:

Bandwidth

Website load time

This doesn’t mean you need to upload various sized images to make them screen responsive. You can upload a single image and have them automatically adjust to different displays by using CSS.

So a 1000×600 image can be squished down to somewhere close to 300 x 250 when someone views it on a mobile.

This tip will boost loading speeds.

  1. Optimize Image Alt Text

Alt-text is the second most crucial image description after the image file name.

Alt-text is also used for terms like alt description/alt tags/ alt attributes.

Why Images Need An Alt Text

Sometimes, a filename is not loaded correctly. So, alt text provides an accurate description of the image in the text.

Alt text was designed for visually impaired users who use screen readers to understand images.

Google image crawlers also use it to index an image properly.

So if you want to earn a Google ranking for an image, it is wise to supplement the alt text with Latent Semantic Indexing (LSI) keywords.

LSI Keywords allows Google to understand your overall content in depth. They are closely related to the main keyword. They are not synonyms of your focus keyword.

How to Find LSI Keywords

Several tools generate LSI keywords.

You can use Google Suggest long-tail keywords as the source for LSI keywords.

  1. Image Position

Google updated its Image Search algorithm in 2018 and still uses the same approach. Google prioritizes sites where the image is central to the page and higher up.

Search engines tend to rank an image for a particular topic and place it on top of your content.

Google prefers an image that is near the title or below the first subheading. This image summarizes your entire post in one look.

Add value to images with relevant and specific alt text, captions, and titles to make it easier for Google to ”read” your photos.

  1. Image SEO – Explanation

Image SEO referred to as image optimization, image SEO is all about improving your site’s images for two main reasons:

To rank higher on Google Image Search.

To improve the overall visibility and optimization of a web page.

Image SEO (Optimization) will help Google to understand your site’s images. Including correctly naming files, adding and optimizing alt text, reducing file sizes, and more.

You need to know that Google still can’t read all types of images. It is also important to know that image SEO isn’t just about helping search engines to understand what an image shows.

Poorly optimized images are one of the main reasons for slow web pages. Image optimization can help you to load fast your site and your PageSpeed score.

Last Tip

When optimizing images for Google, know that it only reads the associated information in written form (image size, name, alt text, caption, title, position).

It’s essential to optimize your images if you want to rank higher on Google and other search engines. Also, image optimization will help you to generate more organic traffic. SEO Effect!

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How to transform your content into Great Videos

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Small Business: 3 Tips on How to Improve Your Online Presence

In 2020, many things have changed. We’ve seen business models disrupted, customer habits and behaviors altered, and small businesses transformed. Many of these changes involved adopting new technologies and using new digital strategies.

Now, let’s see how can you improve your online presence, reach more potential customers, build long-term relationships with your existing customer base, and build brand awareness for your small business.

Here are some tips about how to improve your online presence and increase sales.

Small Business Tips: How to Improve Your Online Presence

  1. People will Choose Businesses with Useful Online Service

Stats show that consumers are preferring online shopping channels. 67% of shoppers report they are more likely to choose a provider with quality and useful online service.

When asked about their preferred mix between using online channels and in-person interaction, 37% of shoppers prefer to interact through online channels in a post-COVID-19 world.

94% report the overall experience they’ve had with online interactions with service providers met or exceeded their expectations.

Many reports show that people like to use a buy online and pick up system.

No matter what they’re looking for, consumers are turning to the internet to find it.

  1. How To Improve Your Online Presence

So, if consumers are spending money online, you need to create a robust online presence. Discover how to do that.

Build a professional website

Websites are essential for every business. If you don’t have a website, it’s easy to build yourself or outsource the task to a professional. You’ll need a domain name. Many companies sell domain names, and most are inexpensive.

Your domain name does not necessarily need to match your company name. Instead, you can use keywords describing your business. You can use words that a consumer would search for when looking for a business such as yours.

Reach Your Target Audience on Social Media

Social media usage is growing worldwide. Stats show that there are about 233 million social media users. Also, 75% of consumers follow brands on social media and 97% of these consumers interact on social media with the brands they follow.

You don’t need to be present on every social media site but you need to focus on the ones that are most popular with your target audience.

Build Your Online Store

If you plan to sell products online, you’ll need an e-commerce store or site.

You can build an e-commerce platform on your site by adding e-commerce tools. Many web hosts offer e-commerce packages.

Use a hosted provider, such as Shopify or BigCommerce.

Create a store on the online marketplaces, such as Amazon, eBay, Walmart, or Etsy.

Your online store doesn’t have to be fancy, but it does have to be clear and easy to navigate. 95% of consumers say clear images, product descriptions, and stock availability are the primary factors that lead to an online purchase.

Important Tip: Many consumers are browsing and making purchases on their mobile devices, so it’s crucial your site and online store are mobile-friendly.

  1. How to Increase Traffic and Sales

You have to drive traffic to your site and raise awareness for your company. There are various ways to do that.

Use an SEO Strategy

You need to optimize your site so consumers can discover you when they search online. Search engine optimization (SEO) is a component of search engine marketing (SEM). Both can get a little complex, so you may outsource this task.

About 93% of online activity starts at a search engine. That applies to online searches for local businesses as well. To optimize for a search engine, use Google’s Keyword Planner tool (free) to find out which keywords are most popular about your business.

It also helps to use those keywords in your website copy, headlines, subheads, and captions.

Use Online Directories

Many consumers are using online business directories. They are an online listing of businesses (the online version of the Yellow Pages).

Start by claiming your free listing on Google My Business. Your business may already have a listing, but if you haven’t “claimed” it, it’s probably not correct or complete.

Use your Google My Business information to create listings on the other search directories and local maps.

Use Reviews

You can use online ratings and review sites. Many consumers “discover” new businesses when looking up other companies. These sites can help you to build your online presence because consumers are using these sites.

88% of consumers read online reviews for local businesses.

74% of consumers only pay attention to reviews written in the last month.

When writing a review, 22% of consumers expect to receive a response within one day.

It’s crucial to respond to every review across these platforms, good or bad. Because customers will see that you are active with positive and negative feedback and you can provide them with excellent customer service.

Use Retargeting Marketing

A small online advertising budget can get you big results and quickly build your online presence and brand awareness.

Consumers need more than one impression to drive a sale. Retargeting ads and retargeting marketing can help you to increase your sales.

Stats show that 47% of marketers say retargeting is one of the most overlooked online marketing methods.

A great bonus of retargeting marketing is that consumers will see your products, services, and your brand name all over the web as they surf to other sites!

Google AdWords is the most popular platform for advertising. Also, you can use Bing or Yahoo. You’ll pay a small fee every time someone clicks on your ads—this is known as pay-per-click (PPC) advertising.

Use High-Quality Content

“Content is king” is a well-known phrase and it’s an essential element in building an online presence. The more content you create, the more opportunities consumers and search engines have to discover your business.

You should be adding content to your website and social channels. Also, you can post video content to social media platforms (including YouTube). Even you can use guest posts. Writing for other sites or blogs is a great way to spread brand awareness.

Last Tip

If you want to show up online, and improve your online presence, you need to be present, be active, and engage.

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How to transform your content into Great Videos

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Network Marketing: Effective Tips on How to Generate Traffic and Sales

Network marketing, like other types of marketing, is a numbers game. The more people you introduce to your opportunity, the more money you’ll earn. If you want to generate traffic and sales, start working today.

Here are some effective tips about how to generate traffic, sales, and grow your MLM Business.

  1. Write Articles, Reports, or Ebooks.

Internet users are searching for useful information. Use this to promote your business by creating high-quality content and allowing others to reprint it for you. An effective way is to distribute a brandable ebook or special report.

A website or list owner can change to include a reference to their website. It’s a profitable way for them to include information on where the ebook was downloaded from and to include their affiliate link for your products and services. (It’s a win-win).

  1. Use Forums

There are many forums online and you can find one on any topic or niche. Most forums allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site and your business.

Visiting these forums to post interesting questions and offer your expertise. Provide help to the members of the forum and you get free, targeted, traffic. Of course, how much traffic you get depends on how often you post.

  1. Join Online Networking Sites

Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products or services. They are similar to offline networking events where lots of people come together to talk about business. Online networking sites work the same way.

  1. Use Classified Ad Sites and Traffic Exchanges.

Classified ad sites and traffic exchanges are underestimated, but they work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then you can generate targeted traffic.

You need to create attractive ads to generate more traffic and even sales.

  1. Run a Contest.

People love contests because they like to win a prize for free. So a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience.

If you make the grand prize a new laptop or a new smartphone you’ll attract many people worldwide. Get more targeted traffic by choosing something that your target audience is interested in.

To start promoting your contest do a search in Google for Contest Directories and you’ll find many places to list your contest for free.

  1. Use a Powerful Signature on Your Emails.

Every time you send an email you have the potential to get a visitor to your site. Simply create a signature that is automatically added to every outgoing message. Use the signature to briefly explain what you do and add a hyperlink to your site.

  1. Use Social Media and Influencers

Social media are very popular and also they are a pretty effective tool to promote your business. Create interesting posts and videos about your business. Talk to your followers about the benefits of your business or products. Interact with your followers and answer their questions.

Also, you can find influencers to promote your business. It’s better to collaborate with micro-influencers. They have loyal followers and you don’t need to spend a lot of money.

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Social Media Marketing: Tips on How to Grow Your Small Business [Infographic]

Social Media Marketing is a very popular method to promote and grow your small business. Users will “like” pages and “follow” a business based on their buying habits. They will see the posts and respond to them. This is a pretty effective way to increase your targeted traffic and sales.

Using social media marketing for your small business you can build an online presence through the creation and promotion of multiple forms of content. This content can take the shape of blog posts, videos, pictures, infographics, that are shared with your target audience.

There are many advantages to creating a social media marketing strategy. It can help you to improve your business’promotion, help you engage your audience and reach new audiences, help you build authority, and drive targeted traffic to your website.

Here are some effective tips about how to grow your small business with social media marketing

  1. Being Active

Being active on social media has many benefits for your business. Such as engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining feedback, and much more.

It’s very important to have a goal in mind that you can work toward because you’ll need to create a strategy to get there. Your techniques and tips for driving sales or traffic will be different than your approach if you wanted to improve your customer service. So it’s important to know what you want to achieve and how to manage it.

  1. Know Your Audience – Increase Engagement

Knowing your audience is critical if you want to increase your social media engagement. The interests and needs of your audience will determine the type of content you should be sharing and the way you engage your followers.

Some of the important things you should know about your audience include age, location, gender, goals, likes, needs, behaviors, and pain points.

Also, the content you share should be high-quality and relevant. You should create videos, images, and other types of visual content because these are very popular among all demographics and all audiences.

  1. Use Tools to Automate Your Posts

Staying active and present on social media takes time and dedication, but there are plenty of automation tools you can use to automatically publish posts and schedule posts up to a month in advance.

These tools, which include Hootsuite, Sprout Social, Buffer, BuzzSumo, etc, can save you time by allowing you to plan and schedule your posts at once.

Also, with these tools, you can monitor your networks and respond to messages quickly.

  1. Build Relationships

Important! it’s not enough to just post your content and walk away. Social media is about connection and engagement, and that’s the only way you build relationships and gain the trust of your audience.

There are many ways you can engage with your audience. Like: Commenting on posts, Starting and participating in conversations, Sharing relevant information
Sharing user-generated content, Posing and answering questions, etc.

  1. Engagement and Promotion

Attention! The practice of social selling is very popular among marketers, but the best use of social media is to generate engagement and communication.

It’s recommended that businesses keep their promotional content to 20%, and 80% of content should be about the needs of your audience.

  1. Use Metrics

It’s not necessary or effective to have a presence on every social network. It’s much better to have a presence where your target audience is.

There are many tools to use for metrics, including Google Analytics, Facebook Analytics, and page insights, Sprout Social, LinkedIn company pages report, Twitter analytics, Buffer, BuzzSumo, etc.

How to Create a Successful Work from Home Business e-book

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz