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Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

Website Speed: 5 Tips on How to Improve Your Load Time [Infographic]

The speed of your website is important because it can affect your user experience, your bounce rate, your rankings, Your SEO strategy, and more.

If you run an eCommerce website, page speed is crucial for attracting new customers. These days a faster website it’s a necessity if you want to remain competitive in 2021.

Website Speed: How to Improve Your Load Time

Here are some stats and tips you need to know about website speed and how to improve your website.

Your website needs to load in less than two to three seconds (according to Google). If you have an eCommerce website, it should load for less than two seconds or you will lose potential customers.

  1. Mobile vs. Desktop: Page Load Time Stats

A fast user experience is important for mobile device users. The time people spend on their mobile devices increases every year. So businesses must have fast load mobile pages.

In 2017, Google analyzed 800,000 landing pages across several countries and industry sectors. In conclusion, the majority of mobile sites were too slow. They found that the average time it took for a mobile landing page to load was 21 seconds. Also, 50% of visitors are leaving a page or a website that takes longer than three seconds to load.

  1. Load Time and Customer Behavior

Most marketers and website owners know that page speed affects user experience. The load time of your website has a direct impact on consumer behavior. The longer it takes for your page to load, the higher your bounce rate will be.

If you run an online business, a slow load website means a higher bounce rate, loss of traffic, and loss in conversions.

People today want information fast and they don’t have the patience to wait. The average GenZ (Generation Z) attention span is eight seconds, and the average Millennial attention span is only a few seconds higher.

If your website is slow your customers will leave and they will search for a new faster load website. (Your competitor website).

  1. Load Time and Revenue

Purchases aren’t the only form of conversions. Conversions can also happen in the form of email sign-ups, submitting a contact form, or a survey.

Your website load time has a huge effect on conversion rates and your total revenue.

A great website experience is what converts your customers. If your page load time is slow, they’ll bounce. These days, speed is money.

  1. Load Time and SEO

If your website is slow on mobile, you will lose rankings. However, many people are still not making it a priority. Many SEO experts talk about how important load time is to rankings and traffic.

A study ( found that there was no correlation between speed and first page Google rankings.

But Google says this affects the slowest websites. Website speed affects other ranking factors such as bounce rates and time on site. It’s estimated that the average page loading speed for the first page on Google is 1.65 seconds.

If you have an extremely slow webpage, you won’t get the first page of Google.

  1. How to Test Your Website Speed – Tools

The first step to improve your page load speed and website performance is to test your page speed. There are a lot of tools available online that can help you to test your website speed.

PageSpeed Insights: This is a tool created by Google. It shows you the speed of your site and includes suggestions on how to improve it.

Test My Site: Another tool by Google, this tool allows you to test your mobile site speed.

GTMetrix: This is another site speed tool that allows you to test how fast your website will load.

Pingdom: Pingdom is a popular website monitoring service that has a free website testing tool.

WebPageTest: This tool allows you to run a free speed test from several locations around the world.

Last Tip

Start by testing your site speed. Then begin making improvements. Small improvements to site speed can improve your rankings, your SEO, your traffic, and even sales.

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Google SEO: 4 Tips and A New Ranking Factor (Again?)

Google SEO: 4 Tips and A New Ranking Factor (Again?)

Organic rankings drive the most traffic and they are free. You don’t have to spend money and you’ll get a significant traffic flow to your website.

But top organic rankings require an SEO strategy according to the search engine guidelines and ranking factors. You need to know the guidelines and follow the best practices to win the top organic rankings.

Search engines always try to provide the best experience to users, and that’s why they keep updating their algorithm, webmaster guidelines, and ranking factors.

Otherwise, your website will lose rankings and traffic. Google is like a dictator. Google decide and Google execute!

Google SEO: 4 Tips and A New Ranking Factor

Google recently announced a new ranking factor and you need to optimize your site to improve your rankings in the search results.

Here are some tips about the new ranking factor, Google SEO, and how to improve your website.

Core Web Vitals – The New Ranking Factor

This ranking factor will focus on your site’s user experience. It has some parameters to analyze your site and decide if you are suitable for users or not.

Current page experience factors are Mobile-Friendly Website, HTTPS Security, and Intrusive Interstitial Guidelines.

  1. Largest Contentful Paint (LCP)

LCP measures the time your website takes to show the largest content in the viewport. It tracks the website’s first fold without scrolling and analyzes how fast your website loads the maximum content completely.

The largest contentful paint will measure the loading time of content you are using in the first fold, like images, video thumbnails, text content, etc.

A good score for LCP will be less than or equal to 2.5 seconds. It means your largest content in the first fold should load in less than 2.5 seconds.

How to fix LCP

Here are some tips you can use.

Optimize Image Sizes
Use an Image CDN
Avoid Javascript to Load Images
Get Faster Hosting

  1. First Input Display (FID)

FID will focus on the interactivity of your site. FID will track how fast your site becomes ready and functional for the first user action.

Many sites don’t respond to user actions like click or touch for a significant time which ruins the user experience. You need to optimize your site such that it becomes ready for interaction ASAP.

Users and search engines won’t like it if your site is not responding quickly to a user’s actions.

The recommended time for the First Input Display is less than 100ms. (Google thinks that website owners are Superheroes!)

How to fix FID

You need to work on your website to make your site user interaction ready right away.

You need to ensure that your website’s UX has the highest standards.

The next thing you’ll be working on is JavaScript. JavaScript is responsible for long loading and many processes which increases FID time. You may want to try delaying long-lasting processes by 50ms while loading to smooth the load and achieve a good FID score.

Your priority for initial loading should be the components that are responsible for the interactivity.

Good FID allows users to fill forms, sign in, sign up, buy, etc. So, you’ll not only get the rankings but earn more conversions as well.

  1. Cumulative Layout Shift (CLS)

CLS will focus on the visual stability of your website. When the website loads, many elements are loading simultaneously, and the layout changes accordingly. Users have to wait till the website gains its stability to interact.

How to fix CLS

You need to identify the elements that are causing layout shifts. Ask an expert to help you.

When you improve your CLS, users can engage with your site effectively, and you can increase your sales and rankings.

These are the three core web vitals that will roll out soon.

  1. Last Tip

Improve Site Navigation

Google seeks to improve the user experience. A user-friendly website will improve your SEO rankings. By improving your website navigation you make your site more appealing and valuable to visitors.

Google’s goal is to help users find the information they’re looking for as quickly as possible. By making your content relevant and valuable, you ensure that the traffic coming to your website is targeted.

The accuracy of information will ensure that your site ranks well in search engines.


Many marketers and website owners disagree with Googles’ ideas and algorithm updates. They say that Google is trying to create the perfect online world but it forgets that there is no perfect world. Google will create an online world only for AI machines and not for humans.

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SEO: 7 Trends and Secrets to Improve Your Strategy

An SEO strategy works because people trust and use search engines. Stats show that 80% of users ignore paid ads and using search engines to find answers and solutions. Also, you need to know that 28% of these users will convert.

A 28% conversion rate for every page that ranks high in search engines it’s pretty awesome for your business.

SEO Trends and Secrets You Need to Know

Trends and Secrets to Improve Your SEO Strategy

  1. Artificial Intelligence (AI) and SEO Strategy

Artificial intelligence is already used by many companies and brands. Also, Google will use AI in the RankBrain algorithm update.

How can AI impact your SEO strategy?

AI will use queues from the users of your website to understand how high it deserves to rank. Click-through rates are a good indicator of how powerful your headlines are. Also, the time spent on the page and the bounce rate will tell how engaging your content is.

You need to create catchy and descriptive headlines. Tell people what they’re getting in exchange for the time spent reading your content.

Create great content that keeps people glued to your website. Visuals, listicles, bullet points, will break down the text and make it easier to read.

Inbound linking and CTAs (click-to-action) will keep people clicking through your website and reduce your bounce rate.

  1. Long-Form Content Get More Traffic and Rankings

Search engines love high-quality, in-depth content. If you create the perfect content source for your visitors’ needs they spend more time on your content.

Also, stats show that 3000+ words articles get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than a typical 1000+ words article.
Tip. Because many people are not professionals, it’s very difficult to create long-form content. So you can use sites like Quora or Medium to promote your business with quality articles and videos.

  1. Voice Search and Long-Tail Keywords

Alexa, Siri, and other voice gadgets are very popular and useful for many users. These days long tail-keywords are easier to rank for and they’re easier to align to your business goals.

Also, it’s much easier to write naturally when you use a long-tail keyword.

A text search is a bit harder to match with intent. A long-tail voice search is always more clear on the intent.

Useful Tip: Don’t focus on search volume. Focus on intent if you want your SEO to be effective and profitable.

  1. Visual Content

Video is already an SEO trend. Video has now gone mainstream and it’s an important part of any marketing strategy and SEO too.

These days important is image optimization. Are your images added to your sitemap? If not, you need to add them.

More importantly, make sure that you use high-quality images. If you use stock images you need to change their names and tags. Use names that are relevant to your content text and ensure that they are indexed.

  1. Write for Humans

It’s important. Write for humans, not bots. You should spend 90% of your time to find catchy topics and writing content worth reading and 10% of your time taking care of small optimization issues. (image alt tags and meta descriptions that have your target keyword).

  1. Contextual Relevancy and Value

Your website has to be contextually relevant for users and search engines. This is one of the Google SEO secrets to ranking quickly and increasing Google (Organic) traffic.

Ensuring that your content explores the topic across many relevant sub-topics, and doesn’t only provide a generic answer. This tip will help with SEO rankings and value.

  1. Be Authoritative

Authority is built by earning links (links are like votes) for your website and is one of the best ways to rank quickly in Google. This is accomplished by creating high-quality content that provides value that other high-authority websites reference.

If you use these secrets and trends you can improve your SEO strategy, generate more organic traffic, and achieve higher rankings on Google.

How to Increase Your Sales – Free Trial

Also, How to transform your content into great videos.

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SEO: Common Mistakes to Avoid In 2021 – How to Improve Your SEO Strategy

These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.

Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.

How To Avoid SEO Mistakes

  1. Slow Page Speed

If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.

Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.

Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.

  1. Duplicate Content

Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.

Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.

  1. Content and Keywords

Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.

The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.

When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.

  1. Backlinks

In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.

When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.

  1. Pages and Traffic

Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.

When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.

  1. Mobile Optimization and Responsive Design

In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.

Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.

  1. Keyword Research

Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?

You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!

Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.

If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.

A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.

  1. H Tags and Headings

H tags are an important part of good SEO.

You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.

Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)

Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.

H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)

  1. Internal Links and Blog Posts

You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.

Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.

  1. Broken Links

Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.

Many broken links will drive your blog or website down in search engine rankings.

These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.

Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!

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Blockchain: What Is? Hype and Benefits You Need to Know

Blockchain, it’s one of these popular buzzwords but with limited understanding: Artificial Intelligence. Big Data. Machine Learning. Blockchain. We have heard it many times these words but we don’t know what means.

What is blockchain?

Based on a peer-to-peer (P2P) topology, blockchain is a distributed ledger technology (DLT) that allows data to be stored globally on thousands of servers – while letting anyone on the network see everyone else’s entries in near real-time. That makes it difficult for one user to gain control of, or game, the network.

For businesses, blockchain is the promise of transactional transparency. The ability to create secure, real-time communication networks with partners around the globe to support everything from supply chains to payment networks to real estate deals and healthcare data sharing.

Blockchain is a public database stored on millions of computers. Blockchain allows digital information to be distributed securely. Every communication is verified through a peer to peer network, instead of using a centralized authority. (A big data store)

The “block” in the blockchain is the digital item being sent, and the “chain” is the public database. Unlike a shared Google document that allows you to revert to previous versions, once a block is added to the chain, it cannot be altered.

No complex definitions here, only 3 core tenets: transparency, decentralization, and immutability.

Transparent, decentralized, immutable transactions will have a great impact on the way society perceives the socioeconomic ecosystem.

Blockchain is revolutionary because it has the potential to remove perception gatekeepers: the middleman. Increased transparency results in increased financial, online, and physical security.

Getting rid of mediators saves communities time, money, and protects their privacy. Traditionally, banks charge transfer fees, and credit cards charge processing fees. Imagine banking without banks, conducting real estate without brokers, or bypassing utilities when purchasing energy.

Companies often collect data about their customers, offline or online.

People don’t know what data is being collected or who it is being shared with. Decentralized transactions also mean moving sensitive data away from centralized storage.

Blockchain can minimize fraud by reducing human error, and giving people more control over their finances and identity. People will have increased trust in their economy, shifting beliefs, shifting cultures, and sparking a worldwide revolution.

The benefits of blockchain are tenfold on a global scale. In developing countries steeped in governmental corruption, perception is everything. Charities will be more prone to offer aid if they can trust where their funds will be dispersed.

For the underserved, services backed by blockchain correlate to access and opportunities which were previously denied. In an area where most citizens do not have bank accounts, digital wallets backed by blockchain could be a solution.

Most developed countries must grapple with integrating existing infrastructure with blockchain, whereas a lack of infrastructure in developing countries serves as an opportunity to adopt blockchain.

Sounds like a Revolution.

Blockchain is about ensuring irrefutable trust, transparency, decentralization, and immutability. Blockchain will be a catalyst for a more secure physical and digital world.

The recent hype around this new technology is real because DLT, in essence, represents a new paradigm for how information is shared; tech vendors and enterprises, have rushed to learn how they can use the distributed ledger technology (DLT) to save time and admin costs.

Many companies have already rolled out pilot programs and real-world projects across a variety of industries (everything from financial technology and healthcare to mobile payments and global shipping).

Blockchain isn’t going to replace traditional corporate databases, But it’s open new doors for the movement and storage of transactional data inside and outside of global enterprises.

Blockchain is the future! You need to learn more about blockchain.