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SEO: 7 Trends and Secrets to Improve Your Strategy

An SEO strategy works because people trust and use search engines. Stats show that 80% of users ignore paid ads and using search engines to find answers and solutions. Also, you need to know that 28% of these users will convert.

A 28% conversion rate for every page that ranks high in search engines it’s pretty awesome for your business.

SEO Trends and Secrets You Need to Know

Trends and Secrets to Improve Your SEO Strategy

  1. Artificial Intelligence (AI) and SEO Strategy

Artificial intelligence is already used by many companies and brands. Also, Google will use AI in the RankBrain algorithm update.

How can AI impact your SEO strategy?

AI will use queues from the users of your website to understand how high it deserves to rank. Click-through rates are a good indicator of how powerful your headlines are. Also, the time spent on the page and the bounce rate will tell how engaging your content is.

You need to create catchy and descriptive headlines. Tell people what they’re getting in exchange for the time spent reading your content.

Create great content that keeps people glued to your website. Visuals, listicles, bullet points, will break down the text and make it easier to read.

Inbound linking and CTAs (click-to-action) will keep people clicking through your website and reduce your bounce rate.

  1. Long-Form Content Get More Traffic and Rankings

Search engines love high-quality, in-depth content. If you create the perfect content source for your visitors’ needs they spend more time on your content.

Also, stats show that 3000+ words articles get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than a typical 1000+ words article.
Tip. Because many people are not professionals, it’s very difficult to create long-form content. So you can use sites like Quora or Medium to promote your business with quality articles and videos.

  1. Voice Search and Long-Tail Keywords

Alexa, Siri, and other voice gadgets are very popular and useful for many users. These days long tail-keywords are easier to rank for and they’re easier to align to your business goals.

Also, it’s much easier to write naturally when you use a long-tail keyword.

A text search is a bit harder to match with intent. A long-tail voice search is always more clear on the intent.

Useful Tip: Don’t focus on search volume. Focus on intent if you want your SEO to be effective and profitable.

  1. Visual Content

Video is already an SEO trend. Video has now gone mainstream and it’s an important part of any marketing strategy and SEO too.

These days important is image optimization. Are your images added to your sitemap? If not, you need to add them.

More importantly, make sure that you use high-quality images. If you use stock images you need to change their names and tags. Use names that are relevant to your content text and ensure that they are indexed.

  1. Write for Humans

It’s important. Write for humans, not bots. You should spend 90% of your time to find catchy topics and writing content worth reading and 10% of your time taking care of small optimization issues. (image alt tags and meta descriptions that have your target keyword).

  1. Contextual Relevancy and Value

Your website has to be contextually relevant for users and search engines. This is one of the Google SEO secrets to ranking quickly and increasing Google (Organic) traffic.

Ensuring that your content explores the topic across many relevant sub-topics, and doesn’t only provide a generic answer. This tip will help with SEO rankings and value.

  1. Be Authoritative

Authority is built by earning links (links are like votes) for your website and is one of the best ways to rank quickly in Google. This is accomplished by creating high-quality content that provides value that other high-authority websites reference.

If you use these secrets and trends you can improve your SEO strategy, generate more organic traffic, and achieve higher rankings on Google.

How to Increase Your Sales – Free Trial https://www.bestprofitsonline.com/myblog/free-trial

Also, How to transform your content into great videos.

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SEO: Common Mistakes to Avoid In 2021 – How to Improve Your SEO Strategy

These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.

Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.

How To Avoid SEO Mistakes

  1. Slow Page Speed

If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.

Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.

Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.

  1. Duplicate Content

Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.

Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.

  1. Content and Keywords

Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.

The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.

When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.

  1. Backlinks

In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.

When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.

  1. Pages and Traffic

Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.

When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.

  1. Mobile Optimization and Responsive Design

In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.

Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.

  1. Keyword Research

Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?

You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!

Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.

If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.

A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.

  1. H Tags and Headings

H tags are an important part of good SEO.

You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.

Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)

Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.

H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)

  1. Internal Links and Blog Posts

You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.

Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.

  1. Broken Links

Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.

Many broken links will drive your blog or website down in search engine rankings.

These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.

Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!

— FREE New System! New Year – New FREE Business for You!

—Make Money Online From Home! Free To Join! https://www.bestprofitsonline.com/myblog/newmoney

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Blockchain: What Is? Hype and Benefits You Need to Know

Blockchain, it’s one of these popular buzzwords but with limited understanding: Artificial Intelligence. Big Data. Machine Learning. Blockchain. We have heard it many times these words but we don’t know what means.

What is blockchain?

Based on a peer-to-peer (P2P) topology, blockchain is a distributed ledger technology (DLT) that allows data to be stored globally on thousands of servers – while letting anyone on the network see everyone else’s entries in near real-time. That makes it difficult for one user to gain control of, or game, the network.

For businesses, blockchain is the promise of transactional transparency. The ability to create secure, real-time communication networks with partners around the globe to support everything from supply chains to payment networks to real estate deals and healthcare data sharing.

Blockchain is a public database stored on millions of computers. Blockchain allows digital information to be distributed securely. Every communication is verified through a peer to peer network, instead of using a centralized authority. (A big data store)

The “block” in the blockchain is the digital item being sent, and the “chain” is the public database. Unlike a shared Google document that allows you to revert to previous versions, once a block is added to the chain, it cannot be altered.

No complex definitions here, only 3 core tenets: transparency, decentralization, and immutability.

Transparent, decentralized, immutable transactions will have a great impact on the way society perceives the socioeconomic ecosystem.

Blockchain is revolutionary because it has the potential to remove perception gatekeepers: the middleman. Increased transparency results in increased financial, online, and physical security.

Getting rid of mediators saves communities time, money, and protects their privacy. Traditionally, banks charge transfer fees, and credit cards charge processing fees. Imagine banking without banks, conducting real estate without brokers, or bypassing utilities when purchasing energy.

Companies often collect data about their customers, offline or online.

People don’t know what data is being collected or who it is being shared with. Decentralized transactions also mean moving sensitive data away from centralized storage.

Blockchain can minimize fraud by reducing human error, and giving people more control over their finances and identity. People will have increased trust in their economy, shifting beliefs, shifting cultures, and sparking a worldwide revolution.

The benefits of blockchain are tenfold on a global scale. In developing countries steeped in governmental corruption, perception is everything. Charities will be more prone to offer aid if they can trust where their funds will be dispersed.

For the underserved, services backed by blockchain correlate to access and opportunities which were previously denied. In an area where most citizens do not have bank accounts, digital wallets backed by blockchain could be a solution.

Most developed countries must grapple with integrating existing infrastructure with blockchain, whereas a lack of infrastructure in developing countries serves as an opportunity to adopt blockchain.

Sounds like a Revolution.

Blockchain is about ensuring irrefutable trust, transparency, decentralization, and immutability. Blockchain will be a catalyst for a more secure physical and digital world.

The recent hype around this new technology is real because DLT, in essence, represents a new paradigm for how information is shared; tech vendors and enterprises, have rushed to learn how they can use the distributed ledger technology (DLT) to save time and admin costs.

Many companies have already rolled out pilot programs and real-world projects across a variety of industries (everything from financial technology and healthcare to mobile payments and global shipping).

Blockchain isn’t going to replace traditional corporate databases, But it’s open new doors for the movement and storage of transactional data inside and outside of global enterprises.

Blockchain is the future! You need to learn more about blockchain.

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How to Start a Profitable eCommerce Business In 2021 [Infographic]

You can find many e-commerce ideas to start an online business. But which ones are profitable and which ones are not can be tricky to determine, especially if you are new to the world of digital commerce.

Here is some profitable eCommerce business to start in 2021.

  1. Beauty and Health Products

The beauty and health industry is one of the fastest-growing businesses online. Reports show that personal health and beauty products sales will surpass US$53 billion by the end of 2020. A lot of sales happening online.

This proves that the beauty and health niche is very profitable. Start an online beauty and wellness store that deals in a variety of products, including fragrances, makeup, hair care, nail care, and personal grooming. Also, vegan products are in great demand too.

  1. Online Educational Courses and Training

The demand for online education courses and digital learning is growing. Schools, colleges, corporate, or professionals, are moving away from traditional face-to-face online learning.

That’s why selling online educational courses and training programs will be a great niche business idea in 2021.

The global learning market will reach US$325 billion (2021 to 2025). Build an online shop that facilitates course creation, uploading, and selling. There are so many digital learning fields that one platform cannot provide them all! Focus on the niche that you know well.

  1. Sell ebooks

These days you don’t need a publisher to publish a book. Ebooks are very popular. A report shows that 335.8 million ebooks were sold in the US alone in 2019. This number will grow by 4.8% more in 2021.

This means that selling ebooks and digital content via an online store is a profitable e-commerce business idea!

While Amazon is the king of ebook sales, there are many other ebook stores and publishers that selling ebooks successfully.

  1. Vintage Clothing

You can start an e-commerce store by selling any type of vintage clothing online. Select a specific style (casual, formal, etc.), price mark (affordable, expensive, etc.), or product type (vintage tees, accessories, etc.)

Reports show that the global vintage clothing market was over US$25 billion in 2018 and will reach US$42 billion by 2022.

  1. Second-Hand Products -eBay

eBay is the best example of an online shop that generates huge revenue with second-hand products. Sell clothes, jewelry, furniture, gadgets, or anything else. Make sure that your online store is built strongly and functions smoothly.

Focusing your second-hand goods store on a particular location can also work very well.

  1. Smart Home Products – New Trend

Selling smart home products is one of the best niche e-commerce store ideas to try in 2021. The market was valued at $60 billion in 2019 and is expected to reach $247 billion by 2025.

People like to buy home appliances and devices that can be controlled remotely from anywhere using a mobile or networked device.

Despite the huge potential and growing demand for smart home products, few online business owners are selling these devices. It’s a very profitable business that you can start in 2021.

  1. Dropshipping Store

Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other tasks!

Also, you can run this online business from anywhere.

  1. Sell Toys Online

Toys are a popular eCommerce store idea to try in 2021. Most of us think that children nowadays don’t value traditional toys and games anymore. But, this isn’t completely true. A report shows that toy sales are up 16% from 2019 and this number is likely to grow to 20% in 2021.

Research to figure out which toys are widely famous. Speak with toy makers and sellers in your region to host their products in your niche toy store!

Research the market and discover:

Which products have the most selling potential and less competition

Which technology is best for online store set up

Advantages and disadvantages of online stores

It’s up to you to decide what kind of eCommerce business you want to start in 2021.

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New Year: Awesome Self-Help Books to Read in 2021

Self-help books can help you to make changes to your day-to-day life. You have the freedom to make those changes at your own pace. If you are ready to start making changes, here are some of the best self-help books that you need to read in 2021!

Self-help books generally try to provide steps that the reader (You) can take to help them reach a specific outcome or expectation. If you have personal problems or weaknesses that you need to improve, then self-help books may help you a lot.

Self-help books have the power to give you insights, information, and instructions on how to improve your life, thinking, or circumstances.

Many self-help books provide strategies that the author has personally used and others are based on research and scientific inquiry.

Important! Self-help books can give you the tools to improve your life, but you are not going to see results unless you take the time and make an effort to apply the principles and lessons that these books teach you.

You cannot change your life without effort!

  1. Big Magic By Elizabeth Gilbert

One of the top self-help books of all time is Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. This the incredible story of how ideas float around in the world trying to find just the right person.

She shares some of her most intimate experiences with magic, creativity, and living a fulfilling life. It’s an awesome book for entrepreneurs, parents, and everyone else.

  1. The Little Book of Big Lies: A Journey into Inner Fitness By Tina Lifford

If you like story-driven life lessons then this pretty interesting book by Tina Lifford is perfect for you. This book has 14 personal stories from Lifford that will help you change the way you see not only the world but yourself. This book will help you change your perception and build the life you want.

  1. The Power of Self-Discipline By Brian Tracy

Are you struggling to get past the same lame excuses day after day that is keeping you from achieving your dreams and goals? Your problem might be a lack of self-discipline or your willingness to do what you have to do even when you don’t feel like it.

Brian Tracy has packed this book full of activities and exercises to prompt you to make the changes to reach your personal goals, business and money goals, and overall happiness.

  1. You Are A Badass By Jen Sincero

You Are A Badass: How to Stop Doubting Your Greatness and Live an Awesome Life. This book has many practical strategies that you can start using today. Follow the steps in this book to manifesting a more exciting and meaningful life.

Do you want to make more money, find a life partner, or go on more adventures? If yes, Jen Sincero will remind you that it is all possible!

  1. How To Win Friends And Influence People By Dale Carnegie

Dale Carnegie’s How to Win Friends and Influence People is an old book but still relevant. It’s a great book for many people. Are you struggling to maintain friendships or hoping to develop more meaningful connections? If yes, this book is for you.

  1. The Four Hour Workweek By Tim Ferriss

The Four Hour Workweek is for the aspiring entrepreneur who is ready to dive in and make some serious changes to his/her life. Are you ready to make money and change your lifestyle?

Tim Ferriss will help you “escape the 9-5, live anywhere, and join the new rich.” This book holds a lot of information. Plan to take it slow and implement as you go. It’s a big hit!

  1. Radically Happy By Phakchok Rinpoche

Happiness means something different to everyone. Many want to feel excitement and enthusiasm regularly, while others want to find a sense of contentment with what they already have.

Radically Happy will support you in becoming more mindful through meditation. This book presents personal narratives and scientific studies that will teach you how to create radical happiness in your life.

  1. The Friendship Formula: Add Great Friends, Subtract Toxic People and Multiply Your Happiness By Caroline Millington

Everyone has toxic people in their lives, but what would your world be like if they were no longer around? The Friendship Formula will help you identify your true friendships, and navigate the people in your life.

Take back control of your relationships and multiply your happiness with this book!

  1. 100 Days To Brave By Annie Downs

100 Days to Brave may be a good place to kickstart a more courageous new year. Annie Downs shares personal stories and short devotions that will help you work through your fears and become a braver you. It’s a must if you want to win your fears!

  1. The Universe Has Your Back By Gabrielle Bernstein

Faith and optimism are two of the key components that will lead to real change in your life. You truly have to believe that change is possible, and Gabrielle Bernstein will make you believe.

The Universe Has Your Back: Transform Fear to Faith will help you to get rid of emotional blocks and improve your mindset so that you can start living a happier and more purposeful life.

  1. Finding Your Own North Star By Martha Beck

Want help figuring out what to do with this one wild and free life? Then read this book. Martha Beck writes stories that are funny yet extremely helpful. Finding Your Own North Star: Claiming the Life You Were Meant to Live will help you find your path so that you can make your dreams come true.

  1. Declutter Your Mind: How to Stop Worrying, Relieve Anxiety, and Eliminate Negative Thinking By S.J. Scott

Minimalism is all the rage, and everyone is focused on how to declutter their homes and their lives. But have you taken the time to think of how to Declutter Your Mind? This fantastic book from S.J. Scott will help you identify what is causing your mental clutter and help you develop a strategy to declutter your mind.

  1. The Happiness Advantage By Shawn Anchor

The Happiness Advantage: How a Positive Brain Fuels Success in Work and Life is bursting with interesting research about how you can live a happier life starting today. Shawn Achor shares the psychology behind happiness. Learn how to be happier with your current situation. A pretty useful book.

  1. Switch By Chip Heath

The Switch is a fascinating book. Chip Heath shares research-based information that will help you make big changes in your life. Discover new ways to change your life.

  1. Everything Is Figureoutable By Marie Forleo

Everything Is Figureoutable by Marie Forleo is the perfect read for anyone looking to expand their business or chase that passion project in their life. The book will give you the tools you need to tackle just about any problem in your personal or professional life.

Marie Forleo has built a massive digital media empire, and she will help you retrain your brain to focus on the positive, and accomplish your goals.

  1. Don’t Keep Your Day Job By Cathy Heller

Don’t Keep Your Day Job: How to Turn Your Passion Into A Career will help you create a vision for monetizing your favorite activities, whether that be baking, writing, or jewelry making so that you can live a life filled with purpose. Live your Dream!

  1. The Alter Ego Effect By Todd Herman

If you are ready to make a massive shift in your life, but you have no clue where to begin, then The Alter Ego Effect is a must-read for you! Todd Herman will teach you step-by-step how to move out of your way and perform at your peak.

You will learn how to ignite the best version of yourself using the same secret activation techniques used by many top athletes and executives.

  • More books and interesting topics https://littlecoffeefox.com/best-self-help-books/