Are you looking for ways to grow your small business? Want to know the new digital marketing trends?
Digital Marketing Trends To Grow Your Business In 2022
Here’s what makes their list:
The rise of AI Chatbots and virtual assistants Content marketing Mobile-first marketing Multichannel marketing
Here is a quick summary of the top 5 digital marketing trends in 2022.
1) Rise Of Artificial Intelligence (AI) In Digital Marketing
The future of digital marketing is AI-based. In 2022 businesses and brands will use AI along with SEO and other digital marketing strategies. It optimizes their organic search results and marketing automation.
2) Chatbots and Virtual Assistants
Chatbots and Virtual Assistants provide quick replies to customers’ queries, making their overall experience both interactive and engaging. Many businesses are trying to integrate chatbots and AI-based virtual assistants into their digital marketing strategies.
3) Content Marketing – Interactive Experience
In 2022 engaging and personalized content trends will replace all sorts of traditional content. Quizzes, embedded calculators, and 360-degree videos offer users a fresh and interactive experience.
4) Mobile-First Marketing (Mobile-Friendly)
These days more users are using smartphones and tablets more than desktops for their internet surfing. Such recent changes in digital media, mobile marketing, and mobile-friendly content will contribute to a major change in the digital marketing trends of 2022.
5) Multi-channel Marketing
In 2022, businesses will have to focus on marketing across multiple platforms (social media, apps, email, and blog posts). It will provide an enhanced customer experience and a cohesive brand message to the target audience.
Change is the law of life. Businesses and marketers need to know the new trends in digital marketing. They need to create new digital marketing strategies to win the competitors.
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What is the new email marketing funnel? And why is it a great tool?
An email funnel is a representation of how a subscriber goes from prospective lead to a customer through educational and promotional email communications.
The New Email Marketing Funnel: How to Succeed in 2022
For effective email funnels, marketers have to anticipate the subscriber’s needs to send an email at the right time to elicit action. Email funnels demonstrate the four-stage customer lifecycle:
Engagement Discovery Purchase Retention
Subscribers are no longer fooled by traditional marketing tactics and don’t like salesy advertising strategies.
An email marketing funnel is different because it allows marketers to deliver communications at the right moments. Each email is personalized to each subscriber.
Personalization alone can boost your open rates by up to 26%.
Email marketing funnels treat your lead as an individual (not a faceless name in your list).
There are many benefits to developing an email marketing funnel.
Did you know it’s 10 times harder to get a new customer than sell to a current one? With an email marketing funnel, you can generate new leads and maintain your existing email list.
Your email funnel will continue to sell for you on auto-pilot, like a skilled salesman working around the clock!
When you offer customers a positive brand experience, they’ll become fans of your brand and advertise your business (for free!)
Convert leads into customers.
You need to build long-term relationships by providing value. Also, you need to send personalized nurturing campaigns to increase your sales.
Final conversion emails include:
Retargeting: you can implement retargeting strategies that deliver ads based on the actual products they’re interested in.
Time-sensitive offers: by providing your warm leads with deadlines in urgent emails, you’re giving them a reason to convert. These emails could include coupons, offers, or even messages to subscribers who visit your website for an extended time.
Onboarding: if you used a lead magnet trial period, you can convert those users into full-paying customers once the free trial is about to end.
With an email funnel marketing developed for conversions, you can turn your prospect leads into repeat customers. The automation software allows you to not only build an email list but also provides your leads with value.
An email funnel helps boost your ROI, while also helping cut down time-consuming tasks.
Here are some steps to help you get started:
Grow your email list. Use opt-in forms and dedicated landing pages to attract prospective leads.
Nurture your subscribers with valuable content. Send emails that include offers, webinars, videos, and case studies that position your company as a solution to the subscriber’s problems.
Convert your subscribers into paying customers. Use time-sensitive messaging or retargeting methods that push your subscribers into converting.
Nurture your leads. Continue to nurture your leads to build a community of brand advocates loyal to your brand.
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