All the website owner wants their website to rank high on the search engines. Search Engine Optimization (SEO) is basically the things you can do to your website to push it up the search engine rankings.
If you want your website to appear at the top or near the top of the search results, you need to do certain things that keep the search engines happy. When you tell the internet what your business is about, the search engines will then point visitors to your website that they think will benefit from what you offer.
What Type Of Content Ranks Best?
Google wants to deliver its users with the best possible results. There are two main things that it looks at to identify if content is good quality.
How interesting is your content? Are people really reading the whole article or are they pushing the back button the moment they see it? This is the way that Google measures engagement. They want to know how long people are staying around to read your content. If they stay around for several minutes, they know you are providing value.
This is what’s called your Bounce Rate. A lower bounce rate can help rankings. If users generally click back, and your website has persistently high bounce rates, this can affect your website rankings in Google.
The second thing that Google, Yahoo, Bing, etc, look at is linking behaviour. The search engines know that people link to content material they consider valuable. Content that is regarded useful or interesting more often than not is shared by users. Content that is considered worthless doesn’t get shared.
Write Content For Users Not Search Engines
If you produce your website content just so that it can get high rankings, you can get caught up stuffing your content with too many keywords. This then becomes unreadable to the human eye. These type of underhand SEO tactics rarely work and even if they do, the result is only short-term.
Useful content leads to happy users and a low bounce rate, happy users link back and share the content, which leads to more traffic, which leads to better rankings in Google.
Without SEO (Search Engine Optimization), you’re just hoping that Google, Yahoo, Bing etc, will somehow stumble across your website, figure out what topics you’re writing about, and then hopefully send you lots of traffic that is relevant and targeted
Make your research there are many sources online that you can find very useful tips about seo. Learn how to rank higher your website on search engines.
Business marketing has been changed with the use of social media. New markets are accessible which can be a huge benefit to any business, and today you can use social media marketing more effectively than ever.
Here are 7 tips to develop a more effective social media marketing campaign and presence.
1. Quality Before Quantity
Social media marketing today needs to be helpful, useful and provide more than your competitors. Get a competitive edge by investing more time developing valuable content that you can share with your followers. Great content wins clicks, comments shares and likes.
Unfocused content doesn’t help anybody. Keep within your niche. If you post about anything, it will clutter your message, and turn off people who come to your profile with a specific intent.
3. Connect With Key Influencers
Identify the key people (influencers) in your niche. They have the audience you’re trying to reach so when you comment and post on their pages, you’re target audience will see you too. One of the best uses for any social network to hook up and interact with other businesses in your niche.
4. Be Available
It’s pointless posting content onto your pages and not allowing people to interact with you following the post. When you interact with your audience it gives you a further chance to showcase your business and become a top resource in your niche.
5. Pick Your Social Media Sites Carefully
Not every market will use the same sorts of social media. To be successful, you need to choose the sites which are used most by the people that you want to target. For instance, Snapchat is used by young people while all ages are on Facebook and Twitter.
6. Don’t Forget Your Followers Are People
It’s easy to forget there is a regular human being behind each click post, like or comment. Designing your content for these people will make them feel appreciated and included. This is what will boost sales for your business.
7. Keep An Eye On Your Competitors
Your competitors are on social media and you can simply see what they are up to by reading their posts. This will help to keep you updated with the most current trends and innovations and so you can react appropriately. It also helps you to steer clear of duplication and allows you to set your posts apart from others.
An effective way to generate leads, build your email list, get more prospects and sell your products and services on social media is to have a Facebook Group. However, there is a right and wrong way to do it. Doing it the wrong way can lead to lasting damage to your brand. When you do it the right way it will bring many benefits for your business and your brand.
Do you like the idea of being able to earn money from home without having a boss? Don’t you want to start your own profitable home business and make money online?
Then what’s stopping you!?
Chances are that you’ve thought about setting up your own business before but maybe you decided that it wasn’t for you.
Maybe you decided that you didn’t have the time or the technical expertise that would be required to start your own company. Or maybe you just felt too afraid to take the necessary risks and chances – don’t feel bad, that’s very normal!
You don’t need any more skill or time than you already have and it’s sure that creating your own home business is much simpler than you probably expect. Discover why starting your own home business is easier than it sounds – as long as you’re willing to accept technology as the crucial tool you’ll be using to find and manage your clients.
Starting a Business Online Is Just Like Starting Any Other Business
A lot of people think that they need to be ‘tech entrepreneurs’ in order to earn money online and start making a living from the web. The assumption is that you need to be the next Mark Zuckerberg or Steve Jobs, with some kind of world-changing piece of technology or software that you invented.
But that’s not true in 99% of cases. In fact, if you set out to change the world, then you have a MUCH higher chance of failing.
You know who succeeds? The direct sales businesses. The online service providers.
If your main interest is to gain financial independence, freedom and satisfaction from running your own business, then you don’t need to create something new and crazy. Instead, you just need to find a business idea that is already tried and tested and then simply replicate it.
This is how the best businesses operate in the brick-and-mortar world too. Most companies are not Microsoft or Apple. Most companies are hair salons, restaurants, consultants and web designers. You might not hear about them in the news so often, but they make more than enough money for their owners to enjoy a comfortable living and they give them the freedom and pride that comes from being their own bosses.
To create an online business, all you need to do is to identify a service or product that you can sell and then start selling it – all while using the web to identify your clients. So, that might mean that you start selling writing services, business consultation, marketing or web design.
Maybe you sell an offline service but use the web to find the clients – whether you want to work as a lawyer, an estate agent or a hair dresser. Or maybe you just sell products online. All you need to do is to buy products wholesale and then sell them on at a profit. Start small and then reinvest your profits with bigger orders to grow your inventory.
Technology Makes it Easy – And There’s No Need to Take a Big Risk
The best part is that by using technology, you can save yourself a huge amount of time and remove the need for massive up-front investments.
Finding clients is a simple matter of finding places where the right demographic hangs out online. That could mean posting in a local Facebook group, it could mean posting on Reddit, pinterest, or it could mean finding a forum. Or perhaps you want to use SEO, search engine optimization, for your website.
Perhaps you are willing to invest a little money into paid Facebook or Google ads? Either way, you can control the budget precisely to make sure you aren’t investing a large amount of money and risking not making that cash investment back.
And here’s the great thing: You can actually avoid needing to take any kind of major risk in order to jump start your business. You can start with a small investment of time and of money and just dedicate a few evenings to getting your business up and running to see if it sticks.
The web allows you to be anywhere in the world without having to leave your desk chair. It allows you to scale and grow your business by using powerful marketing tools. It’s the effective way to find your target market and increase your sales.
You can attract visitors to your site via various methods like article writing for sites and online publications, social media like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., email marketing, videos on youtube and many other methods including paid traffic.
People online from all over the world are looking for information and answers to their questions or solutions to problems and also they are looking to purchase something at the end of their search.
When your website is up and running a percentage of that internet traffic will be drawn to your site via search engines like Google, Bing and the rest. Your site will show up in the search engine results pages or serp’s, and searchers will click on your listing and be directed to your website. They will read the site content and see what it is that you are offering that answers their search query. So you’ll be helping these people and earning revenue in the process.
When you build up a niche site that will attract daily visitors your website becomes your point of contact targeted audience. Your website becomes the online platform and market where you share and care for your audience.
Why have an affiliate site
Is the whole point of having your website to simply sell a product(s) to people that come to your marketplace and buy? Or is the purpose of your internet business to serve and help others to solve their problems?
You should choose a niche that excites you, one that you want to be active within as you build up your website and create a special place that will continue to grow in value as time goes by.
Answer questions, offer them quality content, on relevant topics and being there to help them in any way. They trust you and you become their authority on the subject and they become a long time customer or client of yours if all goes well. You can also recommend or promote your own or someone else’s eBooks, videos and other things related to the website niche that your visitors would like and find useful.
The important thing to remember is that real people are reading, searching and need help. They should be kept in mind before each article is written and their comments answered. You must give value to your visitors!
Here are 11 great reasons to have an affiliate niche website:
1. Low Start-Up Cost:
An online business can be started and built up to a thriving revenue earning site for a few hundred dollars per year.
There are millions of products, items, and services that you can become an affiliate to and sell online, ex. Amazon, eBay, CJ Affiliates, and hundreds of others.
There are so many products that someone can promote and make a commission that the hardest part is to choose just what it is that you want to promote first.
2. No Overhead Cost:
There are no offices to rent and electricity bills to pay each month or employees to hire with the taxes and workman’s compensation insurance and more, all needing to be prepaid and regularly paid. In the case of an online business, all that you really need is a laptop computer and an internet connection.
3. No Storage Space Required:
Most offline service businesses need to have or rent a storage space for their machines, office equipment and materials. With an online business, everything is stored on the computer, backed up and easy to access.
4. Focus on drawing targeted customers:
With a good keyword tool you can get in-depth statistics on exactly what “keywords” are used to search for an item, how many times per month and how much competition there is within that keyword. Much more information can be gained from a good keyword tool so that you can target a specific like-minded group for your outreach efforts.
5. No handling customer refunds or complaints:
This is a good one as the affiliate just promotes the product and leaves the customer refunding and complaints to that merchant’s department. The affiliate doesn’t want to promote a product with a high return rate or one with a lot of complaints as there are millions of other products to promote.
6. Write about topics that interest you:
By choosing your website niche you’re also choosing the subject that you will be writing a lot of quality and helpful content on. Information that internet surfers can find and use to find answers, solve their problems, show them how to do something, or purchase a product.
7. You can earn passive income:
Revenue that you earn even though you aren’t actively working. Another name for passive income is residual income. With such a huge online audience there are many affiliates earning six and seven figure incomes. Most affiliates also have more than one website and some have many.
8. Your site is always open:
This is awesome as your site is open for business 24/7, whether you’re sleeping or on vacation. No need to hire someone to watch the store and take care of customer issues.
9. Work from home or anywhere:
Another great reason for an online business is that you can be anywhere that there’s an internet connection and with your laptop, you can completely run your business. It doesn’t matter if you are in Europe, Asia or the US, with an internet connection you can run your business 24/7 from anywhere in the world.
10. Will generate sales income for years to come:
Once the niche website is built up and starts earning revenue each month you’ll keep on building and growing your business and the sky’s the limit as to your options and potentials.
11. One site is all you need to earn a full-time monthly income:
This is so true, however, when you start making money online you will see other ways to earn and naturally branch out from there. Enjoy the journey but one site properly built up and optimized can pay all of your bills and much more.
You can have multiple websites: How many websites can you handle, some affiliates have ten or more. You can have a cool Amazon site, one for eBay, ClickBank, etc, all earning a very nice monthly income. That’s how many affiliates get into the six and seven figure earnings.
Make sure that you only recommend things that are of quality and items that you would purchase for yourself. Only sell quality products because your reputation will grow continuously as time goes by, and that reputation should be for promoting quality products.
Your role as an affiliate is to give an honest opinion and advice based on up to date information. You should feel like you are helping them make a wise choice or decision. There are more than 11 great reasons to have a niche website and make money online.
Online marketing is simply the process of promoting a product or service on the internet, which makes it possible for businesses to reach to a huge number of internet users from all over the world.
There are many different kinds of internet marketing strategies. These include email marketing, social media marketing, video marketing, display advertising, affiliate marketing or search engine marketing.
Focused And Targeted Marketing
The reason that businesses use internet marketing is because it gives them the oppotunity of focused and targeted marketing. Customers are looking online for solutions to their problems that work and offer good value for money. But with so many businesses online, you need to clearly present your prospects with exactly the kinds of solutions they are looking for.
Here are 5 tips that businesses use internet marketing to their advantage.
1. Know Your Market
A market or niche is the specific industry that your online business focuses on. Remember that no business can sell to everyone. The more focused you can make the content on your website, videos, social media posts, and any other marketing messages, the more successful your online business will become.
2. A Professional Website
If your website looks unprofessional, prospects won’t hang around for long. Even if you implement every internet marketing strategy to get visitors to your website in the first place, if it looks shoddy and unprofessional, it’s highly unlikely that they will consider buying from you.
3. You Provide Value
Just because the information on your website is free doesn’t mean it should be rubbish. In fact, producing high quality content on a regular is a great way internet marketing strategy. Make sure your website has information on every product and service you offer.
4. Build A List Of Prospects
Use your website to capture email addresses and build your email marketing list. By doing this, you can connect with your prospects on frequent basis. By delivering valuable information via email, it will help you to develop a relationship with your prospects and show you know what you are talking about. That way, they will be more likely to buy from you.
5. Monitor The Trends In Your Marketplace
Success in internet marketing comes from giving your prospects what they want and need. Demonstrate to your potential customers that you know all about all the top products and services available, not just your own. If you study your niche and keep up to date with the latest trends, you can make use of this information to position your business as the go to brand.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product.
If you want to have a successful online affiliate marketing business to make money online, then you need to have a lot of traffic visiting your website. With more traffic, you get a lot more exposure to your affiliate product. This is a great and effective internet marketing strategy.
But, how do you get the online traffic that you need to be successful? One way is to add content articles to your website. The more content you provide to the people visiting your website, the more popular your website will become. You will be providing valuable information to your web visitors, and then they will return again and again to your website. And each time those visitors return to your website to read your new information articles, the more they will be exposed to your affiliate marketing offer, whether it is a sales product or service.
It is a known fact that a web visitor does not typically become a customer the first time they visit your website. Usually a website visitor needs to visit your website at least three times before they become a customer. Therefore you need to have something that entices them to return to your website. That is where having great website content articles comes into play.
However, not all website content is alike. What you need to do is to provide your web visitors with quality website content and useful information. When web searchers enter a keyword or phrase into a search engine, they are searching for something specific. If your website turns up as a result of that search, that topic is what the web surfer wants to read about. For instance, if the web surfer wants to know about how to lose weight, then be sure that your website content is in line with the subject they are interested in. If you provide ‘on-target’ content, your web visitors will be happy with your website and perhaps even stop to buy one of your affiliate products.
Effective internet marketing includes improving your rankings in the search engines. Search engines always look favorably on your website if you are constantly changing and adding good content to your web pages. Search engines are just as devoted to keeping web surfers happy as you are.
They want website searchers to find what they are looking for and if your website lives up their standards, which is to provide relevant information on a specific subject, the search engines will reward you with a better ranking. In this way, your website moves up to a first page ranking in the search engines allowing more visitors find your website. And remember, that more website visitors means more sales for your affiliate products.
The website content you provide for your website viewers should be on-target with the general theme of your website and affiliate product and be interesting and informative. You should also provide something new for your visitors to enjoy. Don’t just repeat the same old material that is all over the web already. Try to give a new twist on an old subject, or provide a new tip, or introduce a new idea or product in your web content.
Your website content do not have to be lengthy articles either. Short 400-600 word articles are fine and in fact these shorter articles are easier for your visitors to read on their computer screens.
Providing good website content for your web visitors to enjoy doesn’t have to be difficult. If you have trouble writing website content yourself on any subject there are a number of resources that you can use to overcome this problem. You can buy pre-written unique articles on your subject. Or you can hire a freelance writer to write articles for you.
If you hire a writer, you can get one-of-a-kind website articles geared specifically to your affiliate product or website theme. The cost to hire a writer to write your website content can be weighed against the business those articles will produce.
You can also use free websites where you can find articles that may suit your niche. Keep in mind, however, that these articles may be found elsewhere on the web and they may not specifically relate to the product you are tying to promote. They also may not produce the unique slant or new information that will attract your particular web visitors. Search engines may penalize you for having too much duplicate content. If you do use free articles, try to intersperse them with some unique website content articles as well.
Adding fresh, new, interesting and valuable content is one of the best ways to attract visitors to your website as an effective internet marketing strategy for you to make money online. Online affiliate marketing can be a lucrative business. If you learn affiliate marketing you have the opportunity to make money online. Investigate the possibilities that suit you and imagine the effect for your business. More visitors more money…
Pinterest is an extremely large search engine, as well as a social media hangout. People use it to find information online. And it isn’t just for individuals, it’s also for businesses. In fact, Pinterest is the #2 referrer of traffic to websites on the whole internet. You must use pinterest for a successful marketing plan.
With more than 150 million active monthly users and increasing rapidly, the awesome image-based social network offers entrepreneurs, bloggers and businesses a global reach.
1. 87% of Pinners have bought a product because of Pinterest
2. Over 5% of all referral traffic to websites will come from Pinterest
3. Two-thirds of pins are from brands and products
4. Pinterest offers a 20% referral rate to ecommerce websites
What Is Pinterest For Business?
The site operates as a digital bulletin board. You “pin” images to “boards” that you create. Each board centers on one specific topic or theme of your choosing.
A business account on Pinterest provides useful analytics, buy buttons on pins, and other helpful business tools. Make sure that you design a branded business profile on Pinterest to further develop brand awareness.
Producing Your Images
You do need to create images that engage your audience and drive interaction to optimize your exposure. Pinterest scales all images you upload to a particular width. Having said that, the height is up to you. When you increase the height of your images on Pinterest, you increase the area that you have to deliver your message. This means taller images have a better chance of getting your point across, rather than shorter images.
Your Target Audience
Create boards appropriate to your niche and target audience. Every time you post an image ensure that you include keywords in the description, as this is how people will find your content. When you have a great image with a fun or interesting description people will want to share it. Use hashtags too, because this will help people find your content.
Building Your Brand
The more visibility you get, the bigger your brand will become and the more profits you will make. So be creative. Use collaboration boards to allow others to post content and ideas to your Pinterest boards. This will nurture a community that can have a big impact on your overall brand. It can also keep people coming back, which is a vital part of online success for any business.
Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic with this social media super-brand.