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Entrepreneurs and COVID-19: Tips on How to Save and Grow Your Business [Infographic]

COVID-19 has changed the world, changed people’s lives, and has created one of the worst global economical crises in recent years. So entrepreneurs and small businesses should find solutions if they want to survive in this new mysterious world.

The pandemic is driving entrepreneurs to think outside the box and discover innovative solutions. They need to create new business models, new products, and services.

With the help of digital tools, you can create a new type of business. If you search online you will see that transport companies are now doing food deliveries, restaurants are offering frozen packages, and educational institutions are investing in online learning.

Even after the pandemic has passed, the effects will be still here for the next years. If you want your business to survive, you need to take advantage of technology and create new, effective, strategies.

Mindset and Plan

The life of entrepreneurs is not as easy as you think. You need to have a strong mindset and careful planning. Here are some tips you need to know about how to save and grow your business in this difficult situation. (Pandemic)

  1. Help Your Customers

As you know your customers are the heart of your business. They are facing new problems during this pandemic. So you need to help them. You can send them a survey, engaging them through social media, or send suggestions through email will be useful for them and your business. Learn what they need and solve their problems. They need your help!

  1. Hire Freelancers

Hiring new employees full-time may be a good investment, but these days you have not the budget. So you can find another solution. You can hire freelancers to handle easy tasks.

You can collaborate with an outsourcing agency to give you the necessary solutions and cut down the costs.

  1. Brand and Value

Your customers need to know that your business helps the community. Letting them know that your company cares about poor people and hospitals. Provide your values and corporate social responsibility. Your customers will be proud of your brand.

  1. Communication – Very Important

Communication is very important in this (Pandemic) period. You need to use social media and messaging platforms. These days you cannot have face-to-face interactions. So you need to create a new, useful, communications strategy.

Communicating with your employees (and even stakeholders) will ensure that all working fine. Also, your customers will be glad to know the current state of your business.

  1. Use Digital Solutions

We indeed live in an innovative, digital, age. The innovations in technology have helped businesses to recover and thrive even with the pandemic. Using analytics tools, companies can use new effective strategies to save and grow their businesses. So it’s very important to use new digital solutions and innovation.

  1. The New Normal for Businesses

Yes, the times are pretty difficult, but there’s a light at the end of the tunnel. The pandemic will continue to change the world, but as long as you stay prepared and flexible, you can win the COVID-19 crisis and save your business. I’m sure you will be a proud and successful entrepreneur.

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Entrepreneurs Tips: How to Succeed and What to Avoid

Many people want to start a successful online business, become profitable entrepreneurs, and make a lot of money. But unfortunately, only a few people will succeed and become profitable entrepreneurs.

Here are some tips you need to know about how to succeed if you like to become a profitable entrepreneur.

  1. Leave Comfort Zone

Do you want to become an entrepreneur? You need to leave your comfort zone. Most people enjoy the comfort of their day job. It’s very common, predictable, without any surprises. Leaving your comfort zone would be difficult.

But if you ever want to live your dream, you will have to forget the comforts of the modern workplace. All of the sudden, nothing is predictable, and being comfortable is past. Now you are ready for a new life.

  1. Don’t Be Lazy

Laziness and entrepreneurship are the opposite! Most people who are lazy they don’t want to be entrepreneurs. Many people underestimate how much work is required to start their own business.

You need to understand that being lazy won’t fix anything and you cannot become a successful entrepreneur if you are lazy. (Rule)

  1. Positive Attitude

Becoming an entrepreneur requires a positive attitude. Starting a business is never easy. It’s very important to stay positive.

Be realistic and positive but never negative. A negative attitude will drive you to fail.

  1. Proactive

If you want to become a successful entrepreneur you need to be proactive and a leader. Understand that you will be faced with tough decisions.

If you are a follower you will miss opportunities and could ruin your new business. Become the boss you love to be.

  1. Take Risks

Being an entrepreneur means that you take big risks. Some of which will fail and others will be successful. Understand that as an entrepreneur, sometimes you will fail. You will make bad decisions.

Failure is a part of learning. Failure is a lesson, not the end. What matters is how you deal with these failures. Learn from them, but don’t let them define you. Most importantly, don’t let them scare you from taking more risks. There is no business without risks!

  1. Creative and Innovative
Business Development Strategy Results Concept

Entrepreneurs need to be creative. Find new, innovative, ideas is what separates the successful entrepreneurs from the rest. always be thinking about new ideas. Do activities that require you to think outside the box and come up with creative solutions. Make your research and find ideas and tips from successful entrepreneurs.

Attention! Don’t copy-paste ideas but create your new creative ideas!

  1. Patience

Important! You need to be patient. Entrepreneurs are not an overnight success. When you start your business, it may be a long time before you see a profit. This doesn’t mean that you should quit.

Always, businesses take a lot of time and hard work to become a success story. Always try for more, but understand that everything takes time.

Time is your friend, not the enemy!

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Work from Home: Profitable Online Jobs You Can Start Today

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Work from home is easier than ever these days. Make your research to find more online jobs and you can start a new career today. Many people are working from home and have created their online business or working as freelancers.

Here are some effective online jobs you need to know

  1. Sell Your Art Online – Online Store

If you are talented in crafts or design, there is a big market for your art. Selling online will be more profitable and may even turn into full-time online work. Especially if your art is digital. You can sell your art worldwide!

Etsy is the most famous platform for crafts and handmade items. But even if your artwork is digital, you can sell it here. On Etsy, you can sell items like wedding invitation templates, digital posters, journals, design maps, etc.

Also, you can create your online store with Sellfy. Many entrepreneurs use this tool to sell digital products like video or photo presets, e-books or copywriting templates, animations, or even knitting patterns.

Dropshipping services like Printful handle all the printing, packaging, branding, etc. You just have to upload designs, attract buyers, and then receive your profit.

  1. Online Courses – Online Learning

Online learning is a booming market. Many people want to learn new techniques (Knowledge) to improve their life or to start a new job.

If you are knowledgeable in design, photography, health and fitness, business, personal development, music, fashion, writing, etc. You can create your online courses.

You can start by applying as a tutor in popular online course platforms like Skillshare and Udemy.

  1. Product Reviews on YouTube

Many people are searching for a product review on YouTube before making a purchase. So it’s very easy to create your product review videos. You can review products in your favorite niche (beauty, home decor, fitness, business, marketing, etc.)

Websites like Famebit and Grapevine are a good place to search for paid sponsorships. You can grow your audience, gain influence and trust, and work out more deals reviewing products that you love.

  1. Affiliate Marketing

Affiliate marketing is very popular and profitable too. Many successful bloggers are using affiliate marketing to earn money from home. But you don’t have to be a writer to make good money this way. You can promote affiliate links on your YouTube channel, social media, forums, blog post comments, etc.

  1. Blogger – Blogging

Some other ways to earn as a blogger (besides affiliate marketing):

Placing ads on your blog, and getting paid every time a visitor clicks on them.

Writing reviews about other companies’ products or services. Make sure they are relevant to your audience.

Offering additional paid content within your articles (e-books, online consultations, online training, etc.)

Writing for other blogs and media outlets that pay guest contributors.

The great benefit of blogging is that you don’t need any budget to start it. You need only good writing skills and expertise in a niche or topic.

  1. Photographer

If you love taking photos, you can turn this hobby into a profitable online job.

Teach photography. Share valuable tips and techniques about photography.

Sell posters or digital artwork.

Sell your photos on stock websites. ShutterStock, iStock, and BigStock are the most famous photo sites. The key to getting noticed on stock websites is adding many relevant keywords that people would search for.

Offer your photography and photo editing skills on freelancer platforms.

  1. Use freelancer platforms

Offering your services on freelancer platforms is a good place to start your online work. Some of the most popular freelancer platforms include Fiverr, Upwork, and Freelancer.

Upwork has more professional freelancers and has a broader earning potential than Fiverr. But, even if the majority of Fiverr users make under $100 a month 35% of Fivver users are earning between $100 and $500. Not bad I think.

  1. Web or Graphic Designer

These days many businesses are searching for web designers. Here are some types of online work you can do:

Website & landing page design

Logo design

Mobile app design

Business cards

Ads, banners, and marketing materials

Leaflets, brochures, e-books

Diverse illustrations

  1. Language tutor

These days it’s much easier to master a new language than it was some years ago. Doesn’t matter if your main language is English or any other. You can find students willing to learn or practice with you.

Even better if you already have some teaching experience. If you don’t, add a distinctive element to your resume.

You can make your classes informal, or flexible for any hour of the day.

  1. Virtual Assistant

These days many businesses and entrepreneurs are searching for virtual assistants. A virtual assistant can help with simple tasks like data entry or transcribing conversations to more complex web research and analysis, lead generation, Photoshop edits, video edits, etc.

Start by defining your expertise and offering it on one of the freelancer sites. You can make a living from this type of online work.

  1. Social Media Manager

This job is sometimes listed under a virtual assistant. But social media management is a highly demanded skill. Many employers often search for it separately.

A basic social media management monthly package could include:

Setting up a social media profile (if necessary)

Monitoring 3-5 social media platforms, by answering comments and messages

Creating content and posting several times per week

Adding relevant hashtags, images, and links

Social media management is a very profitable online work. Also, it’s a very flexible job as you can schedule the posts anytime and anywhere.

Important Tip! If you like to start your work from at home online job you need to organize your life in a way that fosters productivity and efficiency. Also, you can find many apps and resources for freelancers that will help you to achieve more by working less.

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Digital Marketing: Tips on How to Become a Better Marketer

Digital Marketing: Tips on How to Become a Better Marketer

You need to stay relevant and effective as a marketer if you want to grow your online business. So you need to know the new, profitable, digital marketing tips and trends

Here are some effective tips about how to become a better, successful marketer.

  1. Create visual content

Visual content is very popular and also very effective. Your ability to create visual content should be a basic marketing skill.

Stats show that 54% of consumers expect videos from brands. You need to produce this type of content. Apart from your customers’ expectations, visual content can help you deliver your marketing messages more effectively.

Canva is a free solution you need.

You can use Canva to create images for your blog posts. Also, you have the option to create images for your social media campaigns. For the major social media channels, Canva provides templates to create images of recommended sizes.

  1. Voice search optimization

Voice search is the new trend and it will continue to grow. And as smart speakers grow in popularity, expect the trend to continue. Stats show that 66.4 million American adults use a smart speaker. That’s 1 in 4 American adults.

While searchers’ lives become easier, this makes your work as a marketer more challenging. Because voice searches have different traits compared to typed searches.

First, voice search queries tend to be longer. That’s because it’s easier to speak to your smartphone than to type.

Find long-tail conversational keywords

Answer possible searchers’ questions

With voice search optimization, you can increase conversions for your business.

  1. Personalization and Automation

Some years ago, personalization became popular through email marketing. Now, personalization is evident in many areas of marketing.

Also, website personalization has become popular as visitors see pages based on different criteria. While some personalizations are done by artificial intelligence, some are manually set up.

As a marketer, you need to identify what aspect of your marketing to personalize and how to create the necessary automation. Of course, this skill may depend on the marketing automation tool your business uses.

However, no matter the marketing automation tool your business uses, you have to be able to personalize your marketing efforts as this is becoming the marketer’s job.

  1. Micro-influencer marketing

When an influencer endorses your product, it’s a form of social proof that can convince their followers to buy. However, having a celebrity endorse your product can be pretty expensive.

That’s why micro-influencers are proving to be the better investment. Micro-influencers are influencers with follower count ranging from a few thousand to tens of thousands.

In most cases, micro-influencers are people who have developed expertise in a field over the years. Even though they might have a lower number of followers than celebrities, they tend to have better engagement.

Influencers with 5,000 to 10,000 followers boast of 6.3% engagement compared to 3.6% engagement for influencers with more than 10,000 followers.

Furthermore, their followers see them as experts and are likely to take their recommendations about a niche product seriously.

  1. Use Analytics

If you work for a big company, then you might have a data analyst to collect and analyze marketing data. But for most businesses, this is becoming the marketer’s job.

Sure, you might find it difficult to analyze numbers as it looks like unknown and pretty mysterious to you. However, these numbers are important to your marketing campaigns.

For every marketing campaign, you have goals that should be specified by key performance indicators (KPIs).

A popular analytics tool you need to master is Google Analytics.

There are other analytics tools you can use to collect important data about your social media, email, and search engine marketing campaigns. To become a better marketer, you need to be able to collect data and more importantly, derive valuable insights from it.

Becoming a better marketer requires that you use your current skills and knowledge effectively. But even more, you need to learn new tactics to help you achieve better results for your business.

Marketing tactics and strategies are changing pretty often because technology and the online world are changing too. You need to know the new trends and technology innovations to win your competitors.

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Small Business: 8 Marketing Strategies to Grow Your Business

Small Business: 8 Marketing Strategies to Grow Your Business

As a business owner, you need to know that marketing is an extremely important tool to promote your business and become successful. Also, when it comes to business, everyone is looking for an effective way to attract the attention of potential customers and clients.

But, sometimes mainstream options are being done by everyone, and this means it can be impossible for you to stand out compared to others. So you need to discover more successful options to win your competitors.

Here are 8 effective marketing strategies to market and grow your business.

  1. Use Images

Images are an easy way to attract more people. When people scrolling through their social media feeds, they will stop on an effective image, and engage with it more. So you may want to think about how you capture the pictures, learning how to use a camera properly and how to create attractive images.

You can hire a professional photographer but this is a costly way. So, learning yourself means you have greater flexibility when it comes to the type of images you share.

  1. Use Video Content

A great way to expand and grow your business is by capturing video content. You could look at creating brand videos where you focus on an advert that you share online and on your website.

You can also use video captioning. This can make your video available to a wider community, such as being translated into different languages or allowing people who struggle with audio and sound to still be able to enjoy the video and understand what it is all about.

Videos can be shared on YouTube or you can share them on other platforms.

  1. Social Media Campaigns

Social Media is one of the best ways to advertise and promote your business. Having a campaign specific to your social media marketing is a great way to ensure that you achieve exactly what you want.

The ways that you can do that is by not just sharing words and images; you can start to share other content such as video clips. You could use the stories on Instagram and Facebook, or even choose to do live videos. (Live Streaming – New Trend)

The more content you create, the more engagement you will start to generate. This also gives you a chance to humanize your business when it comes to the type of content you share. This can be an excellent step for you to grow your business.

Sharing informative and useful posts means that your audience can also find interesting things on your feed, and they are more likely to engage with you.

  1. Outsourcing Your Marketing

Sometimes marketing can become a very difficult plan for you. As a business owner, you have a lot to think about and to do about your business. Maybe it is time to start outsourcing your marketing.

You can use a digital agency that could create a content strategy for you or hire an expert freelancer. This will free up time for you and also means that marketing becomes the focus for someone else.

  1. Start a Blog

When it comes to your website, search engine optimization (SEO) is a priority for you. However, you may have already focused on all of the keywords when it comes to your website, but you need something more effective.

A business blog can be an excellent way to generate targeted traffic and get higher rankings on search engines.

You can share posts about your products and services, or you could look at things such as topical posts that will be of interest to your customers, visitors, and clients.

  1. Respond to Comments

One of the biggest mistakes that business owners often make is that they not responding to comments or direct messages. If you want to build up an organic audience and following this is essential.

Responding to the direct messages and comments means that you can generate more engagement. These people will have taken time to comment on your posts and content, and so it is right to make them feel valued by responding to them.

  1. Local Marketing

This is a new trend for shoppers or people looking to give their business to people who are local and are small businesses. Supporting businesses like it used to be decades ago.

Advertise locally in stores or community magazines. This can be a great way to expand your reach. You could also do this online. Many platforms like Facebook have specialized groups and pages that could be dedicated to your local area, and advertising on there can be a great option.

This might be through your online blog and sharing your posts, or genuinely just sharing your website. You could also be involved in local events including donation and sponsorship or even having a stall or pop up shop there.

  1. Use Influencer Marketing

These people (Influencers) are normal, and more down to earth than celebrity. They could be a blogger or vlogger on YouTube, they may be just someone who posts great content online, but the differences are that their audiences are engaged.

This could be great coverage for you and asking to work with them on advertising campaigns or reviews could be an amazing way to gain some exposure. They will naturally share your products and services, and their audience will more likely respond to the advert.

It is a new avenue to explore and maybe it’s more effective than ads on social media.

Start today and create an effective marketing strategy for your business.

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