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Instagram: 7 Tips on How to Create A Successful Video Marketing Strategy

Instagram is one of the most popular social media platforms with over a billion users. Businesses and marketers can reach their target audiences. But it is highly competitive. There are over 25 million businesses already and Instagram is decreasing the reach of posts. This makes it harder for businesses and marketers to reach people organically.

Instagram Video Marketing Tips And Benefits

The best way to attract more people is by creating video content or a video marketing strategy. Videos generate more engagement than other types of content. You can also include more information in a video, than an image.

Here are some tips and benefits you need to know about how to create a successful video marketing strategy on Instagram.

  1. Create Short Videos

Instagram videos are naturally short (in-feed posts can be a maximum of 60 seconds long). A study found that the ideal length for video posts is only 26 seconds.

So it’s better to create videos around 60 seconds.

This will ensure you get more likes, comments, and views. People prefer watching short videos. They have also, accounts on other platforms like Facebook, YouTube, TikTok, and LinkedIn where they have more content to look at. They will watch your videos if you keep them short.

  1. Add Thumbnails

Instagram users have the option to turn off autoplay when browsing their Instagram feed on mobile data. These people will instead see a thumbnail. This thumbnail can make a massive difference in the number of people who watch your video. You need to add an attractive thumbnail to every video you create.

Thumbnail can help you to:

Attract attention: This will help your video stand out in the feed.

Get people to click play: This will help you get more views.

  1. First Impression

The people who don’t have autoplay turned off will watch the video immediately. You should make a powerful impression in the first few seconds. Instead of having an intro, go straight to the subject.

  1. Use Influencer Marketing

Instagram is the best platform for influencer marketing. If you team up with influencers you need to get them to create video content. This could be a tutorial on how to use your product or just a video of them using your product.

  1. Add Subtitles

Stats show that 85% of Facebook videos are watched on mute. If you don’t optimize your videos for mute views, many people will not watch them. So you need to add subtitles. People will view your video even with the mute turned on.

  1. Use Call To Action

You can tag products in your videos. Take advantage of this because Instagram doesn’t allow you to add links in in-feed posts.

Tagging products in videos is easier and can work better. People can simply visit the landing page through the post. There’s no need to leave the post and go to your Instagram profile page.

  1. Create and Test Different Types of Video

Instagram isn’t just about in-feed videos and stories anymore. There are other video formats like Reels and IGTV that are very popular too. Create and test different types of video to reach more people.

Benefits of Instagram Video Marketing Strategy

  1. Videos Are Very Effective

Photos work very well for most brands on Instagram. But videos are more effective and attractive to share information about your products or services.

  1. Data and Analytics

Instagram helps you gather a lot of data from their insights page. It also integrates with several third-party marketing analytics tools that can help you unearth more information.

This data can be used to improve your marketing strategy and even your products or services.

  1. Brand Presence

With a successful Instagram video marketing strategy, you will build a strong brand presence and you will reach your target audience. They will choose you over your competitors when they are ready to buy.

  1. Engagement

Stats show that videos generate more interactions than photo posts. So, the more video content you publish, the more engagement you will gain.

  1. Increase Sales

You don’t just generate engagement with Instagram videos — you generate sales. Studies found that 33% of people have purchased after watching a video on Instagram.

Last Tip

Instagram is one of the best platforms to promote successfully your business. It has features like shoppable posts that make it easy to sell more. If you want to generate more sales, invest more time into your Instagram marketing strategy (Instagram video marketing) to generate more engagement that leads to sales and profits.

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Marketing Trends and Techniques in 2021: How to Improve Your Business [Infographic]

Are you wondering what the future holds for your business? Do you know the trends and marketing techniques of the digital world?

Here are some new trends and techniques you need to know if you want to improve your business in 2021.

Marketing Trends and Techniques in 2021

  1. Transparency

Companies and brands need to realize that they have to become truthful and responsible. Social responsibility is a crucial aspect of doing business. Transparency is expected of businesses in all industries.

  1. Influencer Marketing

Influencer marketing is growing. Micro and nano influencers have the highest engagement rates. (They generate great results for businesses).

Influencer marketing shouldn’t be only narrowed to influencer’s social media channels. Many brands now utilizing influencers in their multichannel marketing campaigns.

  1. Video

For 70% of B2B marketers, content creation is the top investment for 2021. This year you need to try video content.

Videos are very useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video.

  1. Marketing Automation (AI)

Companies and brands will automate with the help of AI and machine learning.

Stats show that improved targeting and better marketing ROI are the top marketing automation benefits.

  1. Data-Driven Marketing (Analytics)

The role of analytics and data will increase in marketing. Customer journeys are becoming more complex. You need to analyze buying behavior. Data-driven marketing has a lot of benefits but requires new skills and knowledge from marketers.

  1. Internet Privacy and Data Security

Data violations of internet security have increased consumers’ knowledge of their data use. Companies need to handle data in a secure way.

Marketers and brands need to balance with utilizing data for personalization marketing and respecting the privacy legislation. 57% of US marketers say privacy regulations have increased transparency around data use.

  1. Remote Work

In 2020 has started the new normal: remote work. Companies’ and businesses’ views on remote work have changed. (Pandemic)

Remote work has also some negative issues such as difficulty to separate work and home life and maintaining focus throughout the day.

Reports show that remote work will rise and keep growing in 2021.

  1. Future of Events (Hybrid Events)

Events will become hybrid and offer both online and in-person experiences.

Streaming will also keep growing.

  1. User-Generated Content

User-generated content (UGC) can be videos, social media posts, articles, etc. (It’s content that the user publishes about a brand). UGC is more engaging than brand-created content.

Also, UGC can be used in creative ways in brand communications.

  1. eCommerce (keeps growing)

The pandemic has increased the demand for eCommerce. Stats show that 50% of all internet users plan to shop online more frequently after the pandemic.

Also, consumers who didn’t shop online before lockdown, 33% say that they have started online shopping during the lockdown and they are planning to continue doing so afterward.

Social media platforms are also starting making in-platform shopping more effortless with Shops on Facebook, Instagram, and Snapchat.

Many changes have started and probably many more are coming in the next months in the digital marketing world. Pandemic has changed our lives and the online world. You need to know the new trends and techniques of marketing if you want to improve your business.

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Videos: How to Create Amazing Videos – Popular Types of Video

You have heard it many times. Videos are the most powerful tool to reach your target audience and promote your business. Stats show that 87% of businesses use video as a part of their marketing strategy.

You need to know video marketing trends and what type of videos are very popular and effective. It’s very important to know how to create amazing videos to promote successfully your business.

How To Create Amazing Videos – Popular Types of Video

Here are some of the most popular types of video.

  1. Educational Videos – Tutorials

Educational videos are one of the most effective methods to help your viewers or customers to learn about a subject or topic. Also, educational videos will help you to become a leader in your niche.

These days people are bombarded with ads every day. They are almost everywhere (TV, email, billboards, websites, social media). So many people choose to ignore them. Stats show that 28% of internet users in the U.S. are using ad-blocking apps.

Educational videos help you build a relationship with your viewers and increase your credibility. You will gain their trust and you can sell them your products or services at a later point.

  1. Soundless Videos – No Sound Tip

Studies show that 70% of mobile users in the U.S. watch videos with no sound when they’re in public places. People don’t like videos that start playing with the audio on.

Many social media platforms (like Instagram and Facebook) are using an autoplay function with the default option for videos to play on mute.

Also, many brands determined that they need to create video content that doesn’t rely on audio. So you should add captions to your video or use only visual elements to communicate the message.

This type of video has become popular because most people consume video content on the go. More than 77% of online videos are viewed on mobile devices.

  1. Ephemeral Videos – Instagram Stories

Ephemeral videos – Your video content is available only for a specific period (24 Hours). The most popular example of ephemeral content is an Instagram Story that disappears from your profile after 24 hours.

Brands use ephemeral videos to promote products and services by using the phenomenon known as FOMO (fear of missing out). Most of your followers check your social media profiles often, so they don’t miss out on your content.

They will act on the CTAs in your stories because they don’t want to lose the opportunity you offer to them.

With over 400 million Story users, you can benefit a lot from Instagram stories (ephemeral content) that drive your followers to interact with it.

  1. Shoppable Videos

Shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase right away. You can increase sales by letting your audience see your products in action and allowing them to go straight to your online shop.

Shoppable videos are pretty effective on social media platforms like Instagram and Facebook. They enable users to click or visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.

Shoppable videos are showing multiple products throughout their duration. They enabling people to purchase any of the products shown on the screen or check out the company’s website for more.

A great benefit of shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. These videos are an effective way to boost conversions and revenue.

  1. Live Videos

Livestreaming is one of the most effective ways to engage with your audience on a more personal level. You can connect with your viewers directly and answer their questions in real-time.

The popularity of live streaming has grown, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.

Livestreaming is a powerful method for content creators to get in touch with their target audience.

It’s common for businesses to sponsor influencers on live streaming platforms and have them promote their products during their streams. This is an effective way to reach a large target audience.

Also, social media algorithms tend to prioritize live streams, because they’re transmitted in real-time.

  1. 360-Degree Videos

360-degree videos take video engagement to a new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for many brands and businesses.

One of the great benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation.

They enable customers to demo your product before they decide to buy it. It’s like a test drive!

Also, 98% of Americans say that 360-degree videos are more exciting than regular ones. This type of video has a 48% higher video completion rate and generates a 15% higher return on investment (ROI).

  1. Vlogs – Blogs and Videos

Vlogs are one of the most popular types of video content. Many video content creators sharing expert advice, showcasing their talents or documenting their daily lives. Stats show that 47% of people on the internet watch vlogs at least once per month.

Vlogging is an effective way for influencers and marketers to connect with their audience in a more personal (and authentic) way. The goal of a vlog is to entertain your viewers through content that is easy to relate to.

Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.

  1. Short Video Ads

The short ad format is becoming more necessary because the average attention span of online audiences is short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.

You need to know that ads interrupt the content the users are watching, so they don’t like unuseful or silly ads. (On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching).

This means you have approximately five seconds to grab the audience’s attention and spark their interest.

The video ad needs to be concise and engaging so you can attract viewers’ attention.

  1. Long-Form Videos – Tell A Story

The tell-a-story video content is a bit different from video ads. Your videos need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour!

If your content is engaging and informative throughout the entire video, it can be as long as you need it to be.

Long-form videos are very popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information.

Many viewers will appreciate how comprehensive and informative your videos are and want to stick around for more.

You can make videos where you provide your viewers with a how-to guide, using your product, or create a short behind the scenes video.

Now you know some of the most popular types of video, it’s up to you to decide how to create amazing videos, and how to promote your online business.

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Instagram: Marketing Strategies and Tips to Grow Your Business in 2021

Finding the best Instagram marketing strategies and getting a better engagement rate is something that businesses and marketers are looking for.

When you running or promoting a business, you can’t ignore the importance of using Instagram and how it affects business growth.

Also, there are a lot of successful businesses on Instagram that don’t even have a website! They are just smart enough to use the best strategies and Instagram tools to enhance their growth on Instagram.

Instagram Marketing Strategies And Tips In 2021

Here are some effective marketing strategies and tips about how to grow your business with Instagram

  1. Benefits of using Instagram for a business

If there is a way to present your products visually, then you shouldn’t ignore Instagram! Be creative about sharing eye-catching photos or videos on Instagram and grab users’ attention.

Here are some of the benefits of using Instagram for a business

· Attracts new customers

· Drives more website traffic

· Gains follower trust

· Increases brand awareness

· Helps to earn money

· Converts followers to customers

· Enhances brand loyalty

  1. Instagram marketing strategies and tips

If you decide to use Instagram for your business, you should set short term and long term goals.

· Building brand awareness

· Selling products

· Gaining a lot of followers

· Connecting with people

· Showcasing products or services

· Building community

· Showcasing the company’s culture and values

· Advertising to potential customers

· Sharing company news and updates

  1. Smart Tips

Running a business can be time-consuming, but you don’t need to do it all yourself! Use Instagram tools to help you.

There are a lot of Instagram management tools and account managers that can assist you in getting real Instagram followers, scheduling posts and stories, finding top hashtags, monitoring your account, and more.

You shouldn’t neglect Instagram features such as Instagram reels, IGTV, polls in the Story, and more!

Using all the available opportunities to promote your Instagram account will accelerate your account’s growth and the number of your clients.

If you sell physical products, use the Instagram shop feature. The shop feature allows users to purchase products right from the Instagram feed.

  1. Use your Instagram bio to drive more traffic and sales

Instagram bio is important to motivate and attract new users to follow you.

Optimize your Instagram bio, and use the proper call to action to convert your followers.

Try to follow the tips below to optimize your Instagram bio:

· Use a proper profile picture which is sized appropriately

· Talk about your business and what it’s about

· Include a link to your website or shop

· Add call to actions

· Use emojis

  1. Know your audience

Targeting everyone on Instagram is a big mistake! Everything is made for a purpose and someone special.

For example, if you are going to sell shoes for women, you cannot target men!

Generally, it would help if you considered the following factors:

· Age range

· Gender

· Job title

· Location

  1. Host a Giveaway

Everyone loves getting products for free which also presents an opportunity to show off your products to new users who in turn can introduce your products to their followers and friends.

You should consider several things when hosting a giveaway.

· Follow your account

· Mention 3 of their friends on your giveaway post

· Share a story on their account and tag you

· Repost your giveaway post on their account

· Use your brand’s hashtag on their Story or post

  1. Instagram Useful Tips

A single simple action can double your growth on Instagram. Let’s look at a few more Instagram marketing tips.

· Be active and consistent

· Set goals

· Use hashtags – Targeted hashtags

· Write catchy captions

· Share high-quality photos

· Answer comments and direct messages

· Plan your posts and stories

· Track your growth

· Collaborate with other brands

· Share videos and IGTV

· Share eye-catching photos

· Use Instagram stories

· Offer discounts

  1. Instagram Stories Almost half of the active users of Instagram post engaging stories every day. These stories stay for 24 hours and you can to build trust with the customers or followers

You can use Instagram stories in multiple ways such as to announce happenings of business, the achievements of the brand, doing a behind the scene session, and much more.

You can post photos, videos, texts, music, and a lot more creative content in the form of stories visible to the other Instagram users on the top of their feed.

65% of people have revealed that they become more interested in a brand or a product after seeing it on the brand Instagram stories.

Also, you can use poles and doing a “Q and A “session on Instagram stories to connect with customers. Such interactions increase the brand-customer relation.

  1. Influencer Marketing

Influencers help in creating brand awareness amongst their followers. So you can increase sales and grow your business. 70% of the US marketers’ budget is getting used to the influencer marketing strategy.

Influencers post about a brand, product, or service and the brand attract a huge number of potential buyers and also get new followers through the influencers post.

Instagram is one of the most popular social media platforms in the world. Master the strategies to reach your goals and become popular worldwide.

If you are using Instagram marketing strategies and tips you can create a great opportunity to broaden your online reach and grow your business in 2021.

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Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

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