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Mobile Wallets: 6 Tips About Future of Payments

Mobile Wallets: 6 Tips About Future of Payments
Mobile Wallets: 6 Tips About Future of Payments

Mobile wallets are already here and they will become more popular in the future. These days there is a massive shift from physical to digital payments.

Mobile Wallets: The Future of Payments

E-commerce and mobile payments are changing the way people find and pay for products and services online. Also, technology is changing the way payment processors accept and secure payments.

Here some tips about mobile wallets and the future of online payments

  1. Mobile Wallets

Mobile wallets are one of the trends of mobile payment technology. Mobile wallets provide speed, convenience, and security.

Stats show that mobile payments are growing fast and the future is bright.

  1. Mobile Applications and Mobile Wallets

Mobile wallets are popular because they are easy to use. You can download the mobile wallet app on your phone or mobile device, add your payment details and use the mobile wallet as a payment method online. It’s pretty easy.

Also, mobile payment technology includes user authentication and security features. You don’t need to enter credit card details or present a physical credit card at the checkout.

These user-friendly apps are changing the way you will pay for goods, products, and services.

  1. Security

Security features will ensure that consumers continue to use mobile wallets in the future.

Many mobile wallets offer dual authentication for use. Usually, a PIN will be required when making online purchases with a mobile wallet. Many smartphones have biometric authentication to ensure that only authorized app users can make purchases on the phone or smart device.

  1. Physical Payment Cards

The growth of mobile wallets means fewer payments with physical payment cards. Credit and debit cards remain the main method of cash payment. Stats show that 70% of Americans use at least one credit card.

Mobile payment applications and other forms of digital payment are reducing the need for physical payment cards.

The mobile payment processors of the future will handle a variety of payment options, including cash, traditional cards, and mobile wallets.

  1. Mobile point of sale – mPOS

Credit card processing is portable too. Mobile point-of-sale (mPOS) devices are wireless devices that mimic traditional cash registers and point-of-sale terminals.

mPOS devices provide merchants an easy and wireless way to receive payments. The flexibility of mPOS allows merchants to carry out transactions wherever their customers are. There is no need for a central point of sale.

mPOS is the future of mobile payment technology. Reports show that there are 27.7 million mPOS devices in 2021.

The flexibility of mobile payments and mPOS systems creates a new wireless economy.

  1. Social Media and Shopping

These days people like to use their phones. They want to browse Instagram, Facebook, Snapchat, or TikTok. With so many people on social media, it’s natural for businesses to market to a new worldwide broad audience.

Social shopping is when social media users find a product or service they like on social platforms. They don’t have to leave the app to find a business. They can simply click the Buy Now button and start shopping right away.

This social media shopping experience requires a flexible, secure, mobile payment processor that can integrate with the mobile shopping cart and social media technology. This social shopping integration is a necessary feature for the mobile payments of the future.

The Future

The future of mobile payment technology is about mobile wallets and mobile point of sale (mPOS).

Mobile features represent the future of payments, payment processing, and payment gateways.

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Marketing Psychology: 4 Tips To Increase Sales

Marketing Psychology: 4 Tips To Increase Sales

Marketing psychology can help your business to generate more sales and increase profits. Many businesses and brands are spending thousands of dollars each year on marketing and advertising.

But many times marketing and advertising strategies fail to attract new customers or generate sales.

Marketing Psychology: Tips To Increase Sales

So it’s helpful to analyze how the human mind processes information through psychology. When you understand your audience’s emotions and behaviors, you can create a new marketing strategy to increase sales.

Here are some tips you need to know about marketing psychology and how to increase your sales and profits.

How can you use psychology to create a marketing strategy that boosts your brand awareness and sales? What is Marketing Psychology?

Businesses that are using marketing psychology incorporate some psychological principles into their marketing strategies.

How to use marketing psychology.

a.) Position your services and products as a solution

b.) Build consumer trust

c.) Make your customers feel like you built a promotion just around them

d.) Use urgency and fear if your customers don’t take action

The trick is to persuade potential customers that your brand is one of the best.

Psychology Tips for Your Marketing Strategy

  1. Use Attractive Images

Stats show that 90% of all data that the brain processes are visual. Our brains process images much faster than text. So you need to use attractive images and tell a story about your brand, products, or services.

  1. Build Trust – Reciprocity

The principle of reciprocity is simple. If you do something for your customers, they will want to do something for you in return.

You can give something for free:

Product demos or trial periods

Also, you can give away valuable insight to persuade your target audience to purchase your products or services.

  1. Use Social Proof to Improve Your Credibility

You can use this psychology tip to improve your marketing strategy. Social proof is the theory that customers will adopt the actions or beliefs of a group of people that they trust.

Social proof is a powerful tool you can use for your business. Stats show that 92% of consumers will purchase from a business after reading a credible review or reviews.

  1. Use Urgency – Scarcity Principle

It’s the famous scarcity principle. Scarcity plays with supply and demand. The rarer the product, the more valuable it will seem in your consumer’s eyes.

But when approaching this concept, you need to be careful with the messaging. You don’t want to tell your customers that there is a limited quantity of available products and they need to purchase them now.

Instead, use a sense of urgency.

Marketing Psychology to Generate Sales

You need to use real data to understand who your customers are and how you can meet their needs. Before applying marketing psychology to your strategy, consider what best fits your business and target audience.

How will they react to urgent messaging? Which colors will capture their attention? What images do they like?

Also, use the following principles:

Use imagery in unique formats with real people to elicit a more emotional response
Build trust with your customers by giving away valuable materials before a sale
Display social proof to demonstrate past customer experiences
Craft a sense of urgency to drive more conversions

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eCommerce: Top Trends You Need To Know In 2021 [Infographic]

eCommerce: Top Trends You Need To Know In 2021 [Infographic]

Ecommerce: Top Trends You Need To Know In 2021

eCommerce has changed the retail businesses. eCommerce has made online shopping easier for modern customers. But the eCommerce world is very competitive. To stay ahead of the competition you need to know the eCommerce trends.

In 2021 you need to know these trends and take advantage of them to grow your eCommerce business.

Here are the top eCommerce trends for 2021 you need to know.

  1. Online Sales Keep Growing

Online shopping is one of the most popular activities. With the increasing popularity of eCommerce stores, many people are turning to online shopping.

These days there is an increase in trust that online buyers have when they are purchasing online, and websites have become customer-friendly.

  1. Future Of Ecommerce After Pandemic

Market analysts say that the eCommerce industry will be the big winner of the coronavirus pandemic. Penetration rates, which are currently at 15 percent, are expected to increase to 25 percent by 2025. That marks a 67 percent increase in five years.

The big losers are the brick-and-mortar stores. As many as 100,000 will close over the next five years.

  1. Mobile Shopping is Growing

eCommerce growth has been driven in part by the usage of mobile devices. Consumers are using their mobile devices to browse or research before buying.

Consumers start to feel more comfortable shopping on mobile devices than ever before. Especially with Millenials and Gen Z consumers, who have grown up surrounded by computers and the internet.

These generations are shopping online using their mobile devices in comparison to older generations.

  1. Social Media and eCommerce

The number of social shoppers is also increasing. With the introduction of the “Buy” button on Facebook and Instagram Checkout, social media is playing a great role in the world of eCommerce.

Social media has changed the way we live our daily lives and the way we buy things (Shopping Online). This is a great opportunity for brands to start improving their social media marketing strategies to generate more sales.

eCommerce businesses can use Instagram influencers to reach their target audience.

These days social media platforms act as channels for inspiration and allow brands to be discovered while people scroll through their feeds.

  1. Environmental Topics and Consumers (Ecology-Friendly Business)

Green consumerism is on the rise, and brands need to take action. Stats show that four in ten digital consumers say that poor environmental records impact their purchasing decisions.

Online businesses need to make sure that their practices are environmentally friendly. This includes practices of sourcing products from fair-trade organizations to help create a greener eCommerce environment.

  1. Augmented Reality (AR) and Online Shopping

AR experiences will change the way that online customers perceive the products that they intend to buy. With the use of AR, customers can understand better their needs and if the products that they intend to buy meet their needs.

Some eCommerce brands have already started to use AR. Companies are using AR not only to enhance the customer experience but also to allow shoppers the ability to test and explore products in the way that they would do during an in-person shopping experience.

  1. Personalization and Online Shopping

Stats show that 50% of shoppers say that a personalized online experience is important. Also, 74% of marketers believe that personalization has a “strong” impact on customer relationships.

Personalizing the online shopping experience is the key to keeping customers satisfied. People want help to find the products that they need, and they value a more personalized experience.

By offering personalized customer communications and providing relevant discounts, will help deliver a better shopping experience and strengthen the bond with your customers.

You need to know these eCommerce trends in 2021 to grow your business. It’s important to improve the shopping experience for your customers and build a long-lasting relationship with them.

More Details

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Mobile Apps: 3 Tips on How Apps Can Improve Shopping Experience

Mobile Apps: 3 Tips on How Apps Can Improve Shopping Experience

Mobile apps are used a lot in the retail industry. Many shoppers have used mobile apps in stores even before 2020. These days the global economy is trying to recover, and mobile apps can help the effort.

Mobile Apps: How To Improve Shopping Experience

Here are some tips about how mobile apps can improve the shopping experience.

  1. Pandemic and Retailers

Before the outbreak of the pandemic, the retail industry had already competed with online stores. So lockdown forced retailers to speed up their decision to create online stores.

Pandemic increased the demand for online shopping and in-store experience. Shopping is a social endeavor, so while people are concerned about staying safe, they are also eager to return to public spaces.

Safety is another major issue that can be solved through mobile technology and mobile apps.

Also, apps can reduce crowding and improving customer satisfaction.

  1. Post-COVID Shopping Apps

The post-COVID world is generating new challenges to industries and setting new rules. Applications are not an exception, so whether you are a shop owner or a mobile app developer here are three things you need to know.

Customer experience: The shopping experience has changed (safety is a priority).

Employee experience: Apps are a great way to help customers and avoid face-to-face interaction.

Reliability: Online shopping becoming a safe way for many people. But a single error means a lost client, so integration with inventory management systems is very important.

  1. How Apps Can Improve Shopping Experience

The benefits of mobile apps for the retail industry are recognized by both shoppers and business owners.

a.) In-Store Experience

Following the social distancing guidelines, people try to reduce the time spent indoors. They need to find the product that they want to buy fast and proceeding to checkout immediately. So knowing where to find a specific item becomes crucial.

A mobile app is a perfect tool to fulfill both needs. By integrating the app’s contents with the shop’s inventory and sales data, it is possible to display its availability.

Also, the app can pinpoint the aisle where the item is located. A helpful improvement for customers.

These days apps can double a self-checkout option. So buyers will scan items as they go through the shop rather than at the checkout. These enhancements have already been featured in apps of several major retailers.

b.) Pickup and Delivery

The shortest route a buyer can take to purchasing something during the pandemic is ordering it online, and then coming to pick it up in a store. But sometimes you still have to wait before the order is found.

The simplest way to solve this is to add a button that will notify a store employee that the buyer has arrived.

c.) Operational Efficiency

The simplest option is a small app that would work as a click counter, then collect data from several entrances to display the number of visitors in real-time. Using a combination of sensors and location detection, this process can be fully automated.

This functionality can also be used to improve customer experience. Visitors can join a virtual queue, with the app notifying them when they can enter the store.

This gives a sense of responsibility and safety.

Apps can also help keep the sales floor connected by informing employees about items that are in short supply.

Last Tip

Mobile apps can improve a lot of customer satisfaction in the retail sector. Also, they have the potential to solve many new challenges and help businesses and customers.

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Instagram: 5 Tips on How to Improve Customer Experience in 2021 [Infographic]

eCommerce, brands, and businesses are using Instagram to reach new customers, grow their target audience, and engage with existing customers.

Stats show that over 2 million businesses connect with people on Instagram. Also, reports show that 82% of respondents said that Instagram helps them research and find products and services.

Instagram: How to Improve Customer Experience in 2021

This proves that Instagram has changed the way that people now shopping online. With Instagram Shopping, people can buy your products directly from your photos and videos.

  1. Use Relevant Hashtags

Hashtags are powerful on Instagram. The right, relevant, hashtags will help your business to grow and reach the right people (target audience).

It’s essential to find the right hashtags for the maximum impact. You can use hashtag tools.

You can enter any hashtag into the search box, and it’ll give you all the statistics you need to know about it.

  1. Use Instagram Stories

Instagram users spend around 28 minutes on Instagram Stories daily. Stats show that 300 million people use stories daily.

You can engage your audience with behind-the-scenes images and videos.

  1. Use Geotags

Apart from hashtags, you can also use geotags to make your posts and stories discoverable.

Local businesses can leverage these by adding location tags to their posts. It can help you engage with posts from other users in the same local area.

  1. Interact with Followers

The best way to boost engagement is to simply interact with the people who like and comment on your posts. Take out some time daily to comment on your posts and interact with your audience.

Replying to user comments will make your followers feel special. They’ll be more inclined to stay loyal to you as well as interact with your account regularly.

  1. Analyze and Optimize

You need to analyze your data and optimize your campaign. Only if you know what you’re doing wrong or doing right can you improve your strategies to increase Instagram engagement rates.

You could use Instagram’s native tool to track your content performance and understand audience behavior. (But you need an Instagram business account).

Make your research to find more tips and trends about Instagram engagement and customer experience. Improve your marketing strategy to reach your target audience and grow your business.