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Content Marketing: Tips and Benefits of Content Curation

Content Marketing: Tips and Benefits of Content Curation
Content Marketing: Tips and Benefits of Content Curation

Content curation is one of the best strategies in content marketing. Successful content curation can improve and grow your brand, expand your target audience, generate targeted traffic, and even increase your sales.

Content Marketing: Tips and Benefits of Content Curation

Here are some tips and benefits of content curation and how to use content curation successfully.

1. What Is Content Curation?

Content curation is to sharing content that someone else created. Content curation is an effective and popular content marketing strategy.

You need to find and share relevant content to your niche or topic.

With content curation, you provide value to your target audience. You’re sharing some of the best content from the web related to your brand or niche.

Attention! with curated content, you’re not sharing other people’s work as your own. You need to link to the source and cite them for their work. So you can amplify a partner or a source because you’re sharing high-quality and informative content.

2. Benefits of Content Curation

Curated content can boost your brand, save time, and help you to become an expert.

3. Become an Expert

If you sharing high-quality content can show your audience that you are an expert in your field. By sharing curated content, you’re also establishing yourself as an authority or what’s worth sharing.

If you do it well, people will read your content to find relevant resources and learn new tips or trends.

4. Expand Your Audience

Stats show that 75% of marketers say content marketing increased audience engagement and also 72% of marketers say content marketing increased their leads.

Curated content provides value to your target audience. Sharing curated content helps your audience expand their sources and perspective. Sharing valuable content will keep your current audience engaged and coming back for more.

You can share different types of media, like video, audio, blog, podcast, etc. By sharing quality content across various mediums, you’ll drive more traffic to your site, and you will increase leads, subscribers, and sales.

5. Consistency and Fresh Content

Consistency is important for a successful content marketing strategy. New tips and trends are shifting every day. So you need fresh content to push to your target audience.

Sharing quality content from other sources is a great way to add value to your content marketing strategy. It’s a benefit to you and the source you share.

6. Build Brand Awareness

Curated content is also an excellent way to connect with influencers and build brand awareness.

Part of the curation strategy is to find influencers with whom you want to connect. Find fresh content from them and reach out to ask if you can share it on your networks.

You can also reach influencers in your niche and ask if you can work together.

Sharing and tagging key brands is also just a great way to get noticed. Others may link back to you or notice your mission in connection with their work.

7. Save Time and Money

A great benefit of content curation is that it saves time and money! If your post for the day is something someone else created, that means you don’t have to spend time creating a post for the day.

Curated content is an excellent strategy for small businesses or companies that have fewer resources for marketing. You may not have the budget or the time but that doesn’t mean you can’t find quality and relevant content elsewhere and ask to share it.

You can keep your content fresh and consistent every day.

8. How to Curate Content Successfully

a. Check The Content

Even reputable brands sometimes share content that is inaccurate or outdated. You need to check that everything you post is accurate and fresh.

b. Add Your Voice

Even with curated content, you need to add your brand’s unique voice or point of view to the original piece.

Content curation should be done with a thorough knowledge of what you’re sharing and of how you want to share it.

c. Important! Cite Your Source

Always, always cite and link to your source. Without citing your source, content curation just becomes plain old stealing! Reach the source first and request permission to share.

You can explain why you want to reshare it.

Ensure that you cite them in the exact way they ask, and link to the original post.

Last Tip

Content curation is one of the best strategies to boost your brand or your business. Successful content curation will improve your content marketing strategy and will grow your target audience.

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blogging business marketing Startups work from home

Content Marketing: 5 Tips on How to Repurpose Your Content and Improve Your Strategy

Content Marketing: 5 Tips on How to Repurpose Your Content and Improve Your Strategy

An easy and effective content marketing strategy is to repurpose your content. Here are some useful tips you need to know about how to repurpose your content and how to improve your content marketing strategy.

Content Marketing: Tips on How to Repurpose Your Content

  1. Update Your Blog Posts Regularly.

You need to update your blog posts every two or three months. Also, you need to know new tips and trends about content marketing. Informative blog posts can improve your SEO strategy, rankings, and brand authority. Avoid your content from becoming dated or obsolete.

  1. Use Video to Promote Your Content.

When you create a new piece of content or blog post you can make a short video to promote it. You can create a short YouTube video or even an Instagram clip to summarize the main points of your recent blog post. Then you can invite your viewers or followers to read the post (and then share it).

  1. Use Your Blog Posts in Newsletters.

Use your recent blog posts to create newsletters. Use short summaries of each blog post to drive your readers to your blog to read your new posts.

  1. Turn Your Bullet Points or Quotes Into Tweets

If you have blog posts with bullet points or quotes it’s pretty easy to turn them into tweets and attract more followers on Twitter. So you can promote your blog on Twitter and improve your social media marketing strategy.

  1. Use Your Blog Posts to Create e-Books or Reports

If you have many blog posts on a related topic, you can use these blog posts to create e-books or free reports to attract more readers and interested people to your blog. It’s a common method to increase targeted traffic to your blog (And it’s free!).

How to Improve Your Content Marketing Strategy

a. Create Unique Content

Sometimes you can even plagiarize yourself. Especially if your blog has a lot of product or service listings. You need to create unique and high-quality content to improve your SEO and your content marketing strategy.

b. Create Content for Your Target Audience

You need to create content for your target audience if you want to increase sales and targeted traffic.

c. Answer Common Questions and Pain Points – Help Your Readers

The best content provides value, answer common questions, and help the readers. Your content needs to provide help and solutions to your target audience.

Useful, informative, and quality content gives people a reason to trust you.

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business infographic marketing Startups

Content Marketing: 7 Common Mistakes You Need To Avoid [Infographic]

Content Marketing: Common Mistakes You Need To Avoid [Infographic]

Content marketing is an important part of your marketing strategy. Content marketing can help you to grow your business and improve your online presence.

Content Marketing: Mistakes You Need To Avoid

But, unfortunately, not all content is made equal. The wrong kind of content can hurt your online business and your rankings.

Here are some content marketing mistakes you need to avoid.

  1. Data and Content.

There are many reasons to create content like to drive traffic to your website, to reach your target audience, to connect with social media followers, etc. The main reason it’s that you need to meet the needs of your target audience.

When you create content you should think about your audience first. The best way to do that is to know the data of your audience.

Don’t just throw topics and hoping that your audience will stick. Figure out what questions your customers have that you can answer. Also, monitor the results of the content you’ve created so you know what works and what doesn’t.

  1. Quantity over Quality.

Many small business owners know that is important to build organic traffic and also they know that content marketing can generate organic traffic. So they need to add content to their website regularly.

But you need to create high-quality content. Mediocre content doesn’t help your content marketing strategy. Google values quality and if you don’t create quality content you will lose traffic and rankings.

Producing content regularly is good, but you need to provide value to your target audience.

  1. Blog posts and Content

Blogging is the most popular content marketing strategy. It’s a great way to add content to your website and keep it fresh. But you shouldn’t limit yourself to just blog posts when it comes to content marketing.

Here are a few types of content you could add to your website.

How-to guides
Gifs and memes
Case studies
Podcasts
Videos
Infographics and images
Checklists
Frequently asked questions
Social media posts
Tutorials

Mix your content and use many types of content to reach your audience.

  1. You Don’t Know Your Audience.

Value is important for your content marketing strategy. Unfortunately, many marketers or business owners fail because they don’t know their audience.

Valuable content is content that meets a need.

So many businesses creating content for the buyer’s persona they have in their minds. But this persona will never replace the real people you are targeting with your content.

  1. You Don’t Promote Your Content

You’ve written your article and you’ve edited it for grammar and readability. Now you are going to publish it. But your job does not stop here. You need to promote your content.

Effective content marketing is about promoting your content with the right distribution strategy.

Don’t publish and then forget your content. You need to promote it where your audience will see it.

  1. Expecting Overnight Success.

Many (Newbies) small business owners think that if they write a single blog post or social media post, they’ll automatically rank on page one in the search engine results pages or gain thousands of followers. But, it doesn’t work that way.

Content marketing is an effective strategy but it’s not an overnight success. It’s a strategy that takes consistency and time.

If you believe that you’ll see immediate results you will fail and will feel disappointed.

Don’t make the mistake of giving up too soon. Keep at it, and realize that your efforts will pay off in the long run.

  1. Over-Promotion.

Content marketing is about promoting your business But, no one wants to read content that’s over-promotion. Business and content promotion it’s only a small part of your content strategy.

The best kind of promotion is to create quality and informative content. You need to create content that provides value to your target audience.

With the right content marketing strategy, you’re not just selling a product or service. You build trust and selling your brand.

The first step to success. Take Action Now and Never Give Up!

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blogging business marketing Startups

Content Marketing Strategy: 5 Tips Why Video Content Is The Future

Content Marketing Strategy: 5 Tips Why Video Content Is The Future

The content marketing strategy you create has the power to generate targeted traffic, grow your business, and increase revenue. So publishing engaging and original content is the goal of businesses and content marketers.

Content Marketing Strategy: Why Video Content Is The Future

It’s important to follow content marketing trends and stats to know what your target audience likes to see. These days the biggest trend is video content.

Stats show that 90% of customers say that video content makes their purchasing decisions easier. This is just one of the reasons why marketers predict video marketing to be the future of content marketing.

Video content can help you stand out from the crowd and improve your content marketing strategy.

Here are some content marketing tips and why video content is the future of content marketing.

  1. Video and Relationships

Written content cannot attract and connect people as much as visual content can. YouTube’s popularity skyrocketed because people realized that posting informative and quality content helps them create a deeper relationship with their viewers.

So it’s natural that brands are using the same strategy. They create online video content to establish a relationship with their audience. When people are emotionally triggered, they are more likely to make a purchase.

You can just use visual content to tell people your story. Let them get to know you and your company, and they will trust you more.

  1. Video and Conversion Rates

Stats show that embedding videos in landing pages can increase conversion rates by 80%. Adding a video to your landing page will improve the time visitors are spending on your website.

Once you spark their interest in entertaining content, they will be more motivated to browse through the rest of your website.

Along with a video, add a call to action to encourage your visitors to act.

  1. Video and Digestible Content

Lengthy articles can discourage readers. Even if your article provides relevant information and key facts. Many people don’t like long articles.

Video content can solve this problem. You can present the key points of the article in a digestible video form.

An article may provide in-depth solutions, but a video can highlight the main points. So with video content, you can increase the interest of your target audience and even generate more sales.

  1. Video and Brand Awareness

One of your main goals is brand awareness. Stats show that people share videos 12 times more than text and images combined.

These days brands are creating personalized videos. This type of video content is fun for your users and valuable for your brand.

One good option to choose is How-To videos. You can focus on highlighting your product’s benefits or create a tutorial on how to use it.

Make your videos exciting and maybe funny. If you manage to make this happen, your audience will be happy to share it on their social media.

Entertain and inform your target audience and give them something worth sharing. Create content that is quality, informative, and fun.

  1. Video Power (Easy To Remember)

It’s a lot easier to remember an engaging video ad you saw a month earlier than remember the details of a blog post you have read.

Visual context is simply easier to remember. Why? Because humans are visual beings. Videos can help your audience understand and remember your message when they can see and hear your story. Any type of visual content is more memorable.

If your content stays true to your brand and captivates your audience, the future is yours.

If you use effective colors or clips you can influence your target audience. Create a video that will give people something to think about, and they will remember your content in the future.

Last Tip

Video content can impact and improve your content marketing strategy. Also, video content allows you to express your creativity. You don’t have to limit your videos to just one platform, or one topic. Use them in any way you wish to grow your business and success.

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business marketing Social Media Startups

Content Marketing: 6 Tips on How to Generate More Leads

Content Marketing: 6 Tips on How to Generate More Leads

Content marketing is essential these days. Many people worldwide produce and consume digital content daily. Providing content via digital platforms is a primary way to inform, engage, and connect with your target audience.

Content Marketing: How to Generate More Leads

Many businesses and brands reevaluate and create new content marketing strategies to generate leads and sales. So it’s important to know tips and trends about content marketing and how to promote your business successfully.

Here are some interesting tips about content marketing and how to generate more leads.

  1. Use Social Media Platforms

Many people are using social media platforms every day. You need to create informative content and share it on social media. Your website or blog and social media are the primary places to share your content.

Also, you can use email marketing, paid ads, forums, to expand your reach and attract more people to your business.

  1. High-Quality Content

High-quality and informative content is essential. It helps you to attract more interested people, increase traffic, generate leads, and achieve higher rankings on search engines (SEO Effect).

Also, it helps you to become a leader in your niche or topic.

  1. Visual Content

Visual content is attractive and can engage your target audience. Stats show that content with visuals gets 94% more views than text-based content. You can create or repurpose content to make it visually enticing.

You can add charts and graphs, images, or even repurposing them as an eBook.

Animated videos and infographics are also popular, effective, and engaging content types. It’s better to know what type of visual content prefer your target audience.

  1. Clear Content – Easy to Read

Content that is clear and informative it’s more attractive. Focus on the topic of your content and create a clear narrative and easy-to-follow or easy-to-read content type. People like to read listicles or how-to content.

Make it flow and easy to read otherwise readers may click away. Content that connects with your target audience immediately means that they will return and become loyal followers or leads of your business.

  1. Use Data

If you want to add credibility, research and then use data. These days data is the new trend because of AI technology.

Data show that your content is credible and trustworthy. So your content gains the trust of your readers and you can build long-term relationships with them.

  1. Use Call-To-Action

Informative content is an effective tool for lead generation. But content, like blog posts, articles, and videos, typically does not require information submission. They don’t have a CTA (Call-to-action).

But you can insert CTAs that connect to high-value content and generate leads. Also, you can use a free eBook or report to generate leads. (Common Tip).

When sharing social media content, make it easy for your followers to click and view. If an eBook is downloaded as a PDF, ensure an easy download process.

Last Tip

Content that is quality, relevant, informative, engaging, and useful for your target audience is key to building a trustworthy long-term relationship with your business or brand.

If you provide valuable content your readers will become leads and you will grow your business and sales. Very simple!