Content curation is one of the best strategies in content marketing. Successful content curation can improve and grow your brand, expand your target audience, generate targeted traffic, and even increase your sales.
Content Marketing: Tips and Benefits of Content Curation
Here are some tips and benefits of content curation and how to use content curation successfully.
1. What Is Content Curation?
Content curation is to sharing content that someone else created. Content curation is an effective and popular content marketing strategy.
You need to find and share relevant content to your niche or topic.
With content curation, you provide value to your target audience. You’re sharing some of the best content from the web related to your brand or niche.
Attention! with curated content, you’re not sharing other people’s work as your own. You need to link to the source and cite them for their work. So you can amplify a partner or a source because you’re sharing high-quality and informative content.
2. Benefits of Content Curation
Curated content can boost your brand, save time, and help you to become an expert.
3. Become an Expert
If you sharing high-quality content can show your audience that you are an expert in your field. By sharing curated content, you’re also establishing yourself as an authority or what’s worth sharing.
If you do it well, people will read your content to find relevant resources and learn new tips or trends.
4. Expand Your Audience
Stats show that 75% of marketers say content marketing increased audience engagement and also 72% of marketers say content marketing increased their leads.
Curated content provides value to your target audience. Sharing curated content helps your audience expand their sources and perspective. Sharing valuable content will keep your current audience engaged and coming back for more.
You can share different types of media, like video, audio, blog, podcast, etc. By sharing quality content across various mediums, you’ll drive more traffic to your site, and you will increase leads, subscribers, and sales.
5. Consistency and Fresh Content
Consistency is important for a successful content marketing strategy. New tips and trends are shifting every day. So you need fresh content to push to your target audience.
Sharing quality content from other sources is a great way to add value to your content marketing strategy. It’s a benefit to you and the source you share.
6. Build Brand Awareness
Curated content is also an excellent way to connect with influencers and build brand awareness.
Part of the curation strategy is to find influencers with whom you want to connect. Find fresh content from them and reach out to ask if you can share it on your networks.
You can also reach influencers in your niche and ask if you can work together.
Sharing and tagging key brands is also just a great way to get noticed. Others may link back to you or notice your mission in connection with their work.
7. Save Time and Money
A great benefit of content curation is that it saves time and money! If your post for the day is something someone else created, that means you don’t have to spend time creating a post for the day.
Curated content is an excellent strategy for small businesses or companies that have fewer resources for marketing. You may not have the budget or the time but that doesn’t mean you can’t find quality and relevant content elsewhere and ask to share it.
You can keep your content fresh and consistent every day.
8. How to Curate Content Successfully
a. Check The Content
Even reputable brands sometimes share content that is inaccurate or outdated. You need to check that everything you post is accurate and fresh.
b. Add Your Voice
Even with curated content, you need to add your brand’s unique voice or point of view to the original piece.
Content curation should be done with a thorough knowledge of what you’re sharing and of how you want to share it.
c. Important! Cite Your Source
Always, always cite and link to your source. Without citing your source, content curation just becomes plain old stealing! Reach the source first and request permission to share.
You can explain why you want to reshare it.
Ensure that you cite them in the exact way they ask, and link to the original post.
Content curation is one of the best strategies to boost your brand or your business. Successful content curation will improve your content marketing strategy and will grow your target audience.