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Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Content Marketing Strategies: 6 Tips on How to Promote Your Small Business in 2021

Stats show that most people research a company, product, or service on the internet before making a purchase. These days content marketing is a necessity for small businesses. Also, your website is often a great opportunity to impress potential customers and to attract more interested people.

A successful content marketing strategy will help you to connect with your ideal buyer and generate more sales

Content Marketing Strategies: How to Promote Your Small Business in 2021

Here are some strategies and tips you need to know about successful content marketing and how to promote your small business in 2021.

  1. Blogging and Quality Blog Posts

A high-quality and attractive blog article (blog post) will convey your message to your readers and search engines. Both need to understand the context of your content.

An SEO strategy will increase your content’s opportunities to show up in search queries for different keywords relevant to your niche or topic. But it takes time to create high-quality content. (Quality Blog Posts)

Tip. WordPress (The Famous Blogging Platform) has approximately 78 million new posts published every month.

  1. Video Marketing

One of the quickest ways to enhance the written content and rank higher on search engines is to add a video. There are two ways to include written and video content together in a blog post.

If you create a video, you can add a transcript of the video’s spoken words. If you create written content, you can add a video to provide deeper content on a topic. You can attract more people who don’t have the time or patience for long blog posts.

Tip. Don’t forget that people and search engines love video more than text content.

Also, a great strategy to use video marketing is social media. Instagram Stories, Facebook, Twitter, LinkedIn, TikTok, offer visual opportunities to connect with potential customers and promote your business.

Tips and Stats

70% of consumers say they have shared a brand’s video.

74% of businesses say video has improved their conversion rate.

52% of consumers say watching product videos influence their online purchase decisions.

80% of video marketers claim that video has increased their sales.

75% of customers prefer learning about a product or service from a video.

85% of people say watching a brand’s video convinced them to buy a product or service.

  1. Podcast and Audio Content

If you’re looking to reach your target audience (Without video content) you can create a podcast or recording an ebook. Podcasts are growing in popularity, along with audiobooks. With podcasts, people don’t need to read a text or watch a video. They simply listened to a podcast through their cell phone.

Tips and Stats

38% of marketers are creating podcasts and audiobooks.

73 million people listen to podcasts each month.

  1. Email Marketing

Email marketing is very useful because it allows you to personalize and target your communication with your subscribers or customers. But these days it’s not so effective as it used to be.

You can use email marketing to generate leads, engage your customers, and delight them by offering discounts, free-trials, on new products/services.

Tips and Stats

Marketers who used segmented email campaigns noted an increase in revenue.

80% of marketers have reported an increase in email engagement in 2020. (Pandemic Effect)

  1. Visual Content

Visual learners need to see information to learn it. You can use visual content in your content marketing such as infographics, photos, graphs, charts, slide decks, and web stories. One easy way to use visual content is to have a custom image with every blog post.

Tips and Stats

58% of marketers are creating more image-based content.

Stats show that visuals decrease 40% time spent to find information in a document.

  1. Social Media Marketing

Social media platforms like Instagram, YouTube, Facebook, Pinterest, Twitter, and LinkedIn (even TikTok) are excellent places to connect with your target audience, share content, answer questions, and promote your business.

You need to know which social media platform will best connect your brand with your target audience. You need to plan your social media posts. It’s important to use interactive content such as polls or surveys.

Tips and Stats

53% of the world’s population uses social media worldwide every month. (more than 4.14 billion people)

92% of all internet users use social media each month.

Make your research to discover more tips, techniques, or new trends on how to create a successful content marketing strategy and how to promote successfully your small business in 2021.

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Content Marketing: 5 Tips on How to Grow Your Business in 2021 [Infographic]

Are you a business owner or a marketer and want to improve your online strategy in 2021? Do you know the new content marketing trends and tips that’ll help you to grow your business in 2021?

These days digital marketers and business owners need to create a new content marketing strategy to succeed and increase revenue.

Content Marketing Tips: How to Grow Your Business in 2021

Here are some tips about content marketing and how to grow your business in 2021.

1) Targeted Content

In 2021, the content marketing strategy needs to be more targeted to fill the needs of your target audiences. Stats show that 90% of the best content marketers use this targeted approach in their campaigns.

With targeted content marketing they get a greater ROI than what they’ve before.

2) Interactive and Experiential Content

Today, customer satisfaction depends on how the buyer connects with the provider, product, and service on a more personal, emotional, and experiential level.

Most customers prefer their transactions to be simplified and personalized. Stats show that 77% of these customers claimed their buying experiences were too difficult or complex.

Many customers are also attracted by personalized marketing that is nostalgic (Nostalgia Effect), something that buyers can relate to or are familiar with on a more social and cultural level.

Useful Interactive Marketing Tips

Interactive Video

Video content is expected to dominate up to 82% of all internet traffic in 2021. So 91% of buyers now prefer video to consume content. Greater demand for interactive video will rise in 2021.

Interactive Customer Service

Many people (buyers) prefer customer service to be immediate and interactive. The trend of digital voice assistants pushed voice search as a preferred way to look for information.

Chatbots are very popular and will continue to keep growing in 2021 and beyond.

Also, other types of interactive content are effective in delivering the information and influence the buyers. These include.

Audio-guided eBooks

Animated and Info-Training Infographics

Gamified Pages and Content

Interactive Quizzes

Augmented Reality (Product Catalogs)

Virtual Reality content that provides a 360-degree experience

3) Mobile First

Mobile devices and mobile internet users have grown in recent years and will continue to do so this year and beyond. Now, it is not enough to simply have a mobile-friend website. But you need a mobile-first approach to digital marketing.

You need to invest in mobile assets that can help you better serve your customers.

4) Multiple Channels – Omnichannel Marketing

These days customers prefer providers to address their needs at whatever platform or channel they use. The use of multiple channels or omnichannel marketing is guaranteed to help the business retain as much as 89% of their customers with this approach.

5) Outsourced Service

The events of 2020 (Pandemic) prompted businesses to rethink their strategies and approaches to marketing and in doing business in general. Focus now is on how to execute content marketing in a more efficient, more economical, and more effective manner.

A better way to do this is to outsource the workload to competent providers.

Stats show that 50% of marketers in 2020 have outsourced at least one or more of their content marketing activities to qualified and capable agencies.

Outsourcing companies are getting more aggressive in offering their services, including content marketing.

Last Tip

Content Marketing remains a very significant digital marketing tool to grow your business. But connecting with your clients should be done on a more experiential, more personalized, and more interactive level.

You can generate better connections and greater engagement. You can search for new tips and trends to improve your content marketing strategy.

Take Action Now!

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How to transform your content into Great Videos

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Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales

Affiliate Marketing: 7 Tips on How to Create Amazing Content and Generate More Sales

Affiliate marketing is still very popular and profitable but the competition is more fierce than ever. You need to improve your affiliate marketing strategy if you want to succeed in the competitive digital marketing world.

People get bored with the promotional content that marketers are serving to them. If you want to connect with people, earn their trust, and generate more sales you need to write quality and attractive content.

Affiliate Marketing Tips: How to Create Amazing Content

Here are some tips about how to create attractive and amazing content.

  1. Create Attractive Headlines

The headline is the first (important) thing that your audience will see. Without an attractive headline, you cannot engage your audience and they will not read your content. You need to impress them immediately.

Write headlines that will make your audience say “this is exactly what I need!”

Attractive headlines are:

Direct

Builds curiosity

Mentions the key problem (pain points)

Compels with an enticing offer

Evokes urgency

Asks questions

The main assignment of the headline is to impress your readers and give them a reason to read your content.

Write several headlines as a variation on a certain topic. Then, choose the more attractive headline.

  1. Use the Right Style and Tone

Writing in a style and tone that resonates with your target audience will help you to build trust and generate engagement.

Look for your target audience’s comments, posts, and reviews. Pay attention to the idioms they use, their writing style, and even the type of humor they best respond to. Those details can help you to create content that sells.

Many successful affiliate marketers and experts say that you get to know your target audience before you start writing the copy.

  1. Sell the Solution Not the Product

Salesy copy doesn’t work anymore. Readers want to feel understood and appreciated. They want solutions, not hard sales content. You need to provide a useful solution to solve their problem.

Identify your target audience’s pain points and help them.

How to find the pain points.

Asking questions on Quora or Q&A sites

Creating polls on social media

Go to forums where people discuss such products

If you know the problems (pain points) of your target audience it’s very easy to provide solutions (products or services) and increase your sales.

  1. Use Relevant Keywords – SEO Strategy

SEO (search engine optimization) and attractive content work together. If you want to generate sales with your affiliate marketing strategy, you need to drive traffic to your content.

You need to use relevant keywords. The keywords will help search engines to drive targeted traffic to your posts.

It’s better to use long-tail keywords. They are phrases that consist of 3-5 words.

Long-tail keywords are more specific and descriptive. So you’ll drive more targeted traffic to your content.

Attention! long-tail keywords don’t mean that you should sacrifice the copy’s quality. If you find it difficult to use long-tail keywords in the content or if you have not the time then you can hire a professional writer.

  1. Tell a Story

One of the important characteristics of successful affiliate marketing content is engagement. How to write engaging content? Use the storytelling technique.

Reading a story is entertaining and engaging. A story makes the readers stick to the end as they are curious to find out how the story ends. The stories sell emotions and even dreams. Don’t forget how popular and successful are Instagram Stories!

  1. Talk About The ‘Benefits’

This makes a huge difference to your readers. The majority of customers are interested in benefits. You need to make clear the benefits of what you’re selling. If you don’t explain the benefits and the value they will not buy!

  1. Last Tip

You need to drive people to your content and also you need to build trust and positive emotion that will lead to a purchase. That connection between your writing and the readers can be very effective and profitable.

It’s essential to create amazing content, boost your sales, and improve your affiliate marketing strategy.

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Content Marketing: Tips for Effective Curation Content in 2021

Many brands and businesses know how powerful is content curation. Stats show that only 6% of marketers worldwide don’t share other businesses’ content. Up to 52% share industry publications, blogs, articles, or other resources daily.

Here are some interesting stats you need to know.

The best type of content marketing is 80% curation and 20% creation.

84% of marketers curate content.

18% of marketers curate for their audience every day.

48% curate from third-party sources at least once a week.

Here are some effective tips about content curation and content marketing in 2021.

  1. Content Curation and Marketing Success

You must define your marketing goals (success) before you start curating content and sharing it. Some tips about how to achieve content marketing success.

Brand awareness

Your target market is an audience that doesn’t know your products or services. So, you can curate and share content that is relevant to your products/services and industry. You need to create some curiosity and also provide solutions.

Curate and share content that highlights a ‘problem’ and show them ‘how’ your products or services solve that problem.

Influencer Marketing

Curate content produced by an influencer and share it on your social media accounts. Maybe you can add a comment about what you liked about the content. This way you can collaborate with the influencer.

Lead Generation and Sales

You can use curated content to drive traffic to your website. Communicate with your target audience and provide help. Ensure that your audience is interested in your message and guide them. Use a call-to-action.

  1. Know Your Audience and Their Needs

Don’t curate content just for your business. Curate content, interesting and useful, to your target audience. Many marketers forget their target audience while creating content. It’s very important to know the interests and the needs of your target audience.

  1. Use and Share Content from Trusted Sources

Content from reputable sources will help you to build trust and credibility. Your audience will trust you and everything you share on social media.

You can use Wikipedia, business’ sites, or trusted news sites to find useful and informative content. Don’t forget that your curated content needs to resonate with your target audience.

  1. Use Keywords and Hashtags

If you use the right keywords and hashtags you can get organic traffic. But you need to develop an effective content marketing plan.

By covering topics that are valuable to your target audience you can win your competitors.

Popular keywords and hashtags are great ways to attract more interested people to your website or business blog. It’s a very effective tip to generate targeted traffic.

78% of marketers share curated content on social media and 80% of marketers use social media as a source of content for their curation strategy. Social media is a powerful tool to promote your business and share your content.

  1. Use Tools to Find Popular Content

You can find free content curation tools that will help you to discover relevant and popular content. Also, it’s very important to share your content when your audience is active. You need to schedule your sharing time.

Last Tip

Content curation also helps you to build a loyal community. Your loyal followers will become the free, live, advertisement of your business.

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Content Marketing: Tips on How to Create Successful Strategies in 2021 [Infographic]

Content marketing is one of the most powerful digital marketing strategies. Successful content marketing strategy it’s about attracting visitors through your effective and quality content and turn them into loyal customers.

Here are some tips about how to create successful content marketing strategies in 2021

  1. Blogging

One of the best ways to generate targeted traffic is blogging. Create a blog and give your visitors some exciting, attractive, content. With a blog, you will attract more visitors. Also, it’s very important to generate trust and turn them into your customers.

Blogging affects your business more than any other marketing strategy. It improves your SEO strategy and you can attract visitors to your site through search engines.

You need to do some research on keywords that people use to search up brands or businesses similar to yours. Use these keywords, so your blog pops up whenever someone searches for a related keyword.

Then decide what topics you should be covering in your blog posts to generate the interest of people and attract more visitors.

  1. E-Books

An e-book is something you can use to give an insight (tips, techniques, trends) to your readers. An e-book will enhance your reputation and also will help you generate new leads.

Stats show that people buy from who they trust. Building trust is very important to success. So you need to let the world know what you offer, what your expertise is, the benefits, and the advantages.

The best idea is to write an e-book on a subject that the customers (target audience) care about, show them how trustworthy you are by answering their questions or concerns creatively. Generate engagement.

Stats show that 65% of the customers will only buy from an authentic brand. An E-book is just like a blog post but more detailed. Longer texts create more engagement than shorter texts. Longer texts are more trustworthy, effective, useful, and add value.

  1. Videos

Video is an easy, engaging, way to connect with your target audience. One video is worth more than a billion words because it is easy to digest and is easily memorable than text.

So, create a story and tell your customers what they want to know about your business, what problems they usually face, and how they can solve them. Tip. You need to create an explainer video.

Then, post that video on every social media, that will increase your sales because a video generates the “authenticity” that every customer seeks. A video is more reliable than a written text.

Studies show that one video is worth more than a billion words!

The important tip of video marketing is that videos are more effective in spreading brand awareness. Also, video improves the relationship between the customers and the business.

  1. Infographics

Infographics are a perfect way to engage your audience. It is a small, visual, form of content with important information to help your target audience. In an infographic, you can communicate complex information with visual forms or shapes to better convey the message.

Infographics are visual, appealing, useful, and understandable. Infographics can be used for various purposes to educate your audience about your business. You can explain concepts, options, and tips. Also, with infographics, you can boost social media sharing and brand awareness.

  1. Case Studies – Testimonials

Case studies are customer stories that tell about how your brand or your products have helped them. A case study is one of the most valuable kinds of content marketing.

Testimonials are creating a sense of trust in other customers. Many people are searching for reviews and testimonials before they buying a product or service. They look for a customer perspective.

Customers and your target audience need to know how your product can add value to their lives. The real-life example is more valuable as it will help your business build trust with your new leads.

  1. Social Media

Social media are pretty powerful these days. If you create engaging content that will captivate the audience’s attention and interest, you can promote your business successfully.

Use tips and trends to promote your products or services and keep it going at a regular pace. So your posts are effective and engaging.

Social media like Instagram, Facebook, Twitter, TikTok provide a platform for the customers and the brands to interact. This way, you can keep your posts engaged and interact with your customers directly.

  1. Email Marketing

Email marketing is a very popular technique. You send emails to prospects and customers. Email marketing strategy helps to make the prospects your customers and turns your buyers into loyal fans.

It’s a pretty simple and effective method. It’s very important to create a list of your customers (Email list) and then programming your emails with an email service provider or autoresponder.

Make your subject line attractive to stand out. So it attracts the reader’s attention and they will want to read your email. Attention! You need to create informative and useful emails. Avoid promotional and junk emails.

Make your research and you can find more content marketing strategies. But it’s very important to know what your target audience needs or searching for.

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