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Content Marketing: How to Create a Successful Strategy in 2021

Many stats shows that businesses need to invest in content marketing to increase targeted traffic, generate leads, and profits. Content marketing doesn’t work because famous marketers and experts said it.

It works because it’s a necessity. Don’t forget – Content is King! –

Content marketing is a long-term strategy and process. You need to create, publish, and promote informative and educational content that helps you reach your target audience, solve their problems, and grow your business.

Here are some effective tips you need to know about how to create a successful content marketing strategy in 2021.

  1. Competition Is High (But You Can Win Big Business!)

Many businesses investing in online marketing, the competition is high and keep growing. But don’t forget that effective content marketing, creativity, and flexibility, can win big budgets and big business.

  1. Focus More on Brand Awareness

These days are very difficult for brands and businesses. Many brands cannot engage people who simply don’t want or don’t like to buy. (Economical crisis) Your brand must continue to stay attractive and useful.

You need to focus on brand awareness.

  1. Learn from Your Customers

Now is a good time to use things you’ve learned from your customers throughout the pandemic. With social media platforms, it’s easy to start conversations, ask questions, and learn about their problems.

You can create a survey on Facebook, Instagram, Twitter, or any other platform are using your customers.

  1. Help Your Customers – Build Trust

An effective content marketing strategy can build relationships and trust. Your customers still have many problems and desires, and they’re looking for solutions online. They are looking for help.

By creating useful articles, videos, courses, webinars, you can help your audience and gain their trust. If they find your content valuable, when they’re ready to pay for products or services, they’ll come back to you because they trust you.

  1. Responsive and Fast

You don’t have to use every social media platform. But you need to become responsive on platforms you use. If you take hours or days to respond when someone reaches out to you, they will go away.

Responsive isn’t just about replying quickly. It’s about serving people quickly. People expect to receive customer service in seconds. If you redirect them to another channel for help, pretty soon they will leave your business.

  1. Use Featured Snippets – Google Trend

Featured snippets are a type of information box that appears at the top of a search result page. A user can get almost complete answers to their questions in a snapshot.

A successful content marketing strategy needs to use a featured snippet. You need to create high-quality content, user-friendly, and Google-friendly too.

  1. Mobile-Friendly Website

Many people are using their mobile phones or mobile devices to get online information or search online. it’s very important to create better mobile experiences for your visitors. You need to have a mobile-friendly website.

Also, make navigation on your site simpler to make better mobile experiences for your visitors.

These days Google indexes mobile versions of your site first. Google loves mobile-friendly websites! Also, it’s very important to use mobile responsive themes to make sure that your site loads in 3 seconds or less.

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Content Marketing Strategies to Grow Your Business [Infographic]

Creating content that people like and want to engage with is very important for your content marketing strategy. Attention! content is far more than just blog posts, articles, and press releases.

Here are some effective content marketing strategies you need to know.

Create Infographics: You can use statics and graphs to create an easy-to-understand visual presentation. Infographics are much more effective than long, boring, articles. People love visual marketing!

SlideShare: You can re-purpose your PowerPoint presentation more engagingly. SlideShare is a very popular website. Many people visit it every day to find free information.

Create an eBook: If you’re a blogger, you have a ton of content. Re-purpose what you have and create a guide or an interesting eBook that you can attract more interested people and visitors.

Polls: You can ask a target group of people (target audience) some questions and report your findings on your blog and share it on social media.

Memes: This is a great way to have fun and to attract more people. Stats show that people love memes.

Offer Free Trials: People love to test products risk-free. Also, is a very effective way to attract more customers. If your product meets their needs and has a large impact on them, you will get more sales and profits! Awesome Tip!

Webinars: This is a great way to teach a topic, or give a detailed inside look at your product or service. This is a great way to produce business leads.

Use Free Beginners Guide: Beginners’ guides are a great piece of content that has very high engagement rates. It also makes the reader feel like an insider. It’s a great opportunity to promote your business for free.

Cheerful diverse people showing a graph on a tablet

Create an Online Magazine: Producing your virtual magazine is a great form of content marketing. It’s a different but effective way to promote your business. An online magazine can attract more new customers.

Use a Podcast: This form of content is very popular. All you need is quality content, a format plan, and a mic. Attention! Don’t copy what everyone else is doing. Think about what your audience wants to hear and learn about.

Create Videos: People and search engines loves video. Don’t forget that YouTube is the second biggest search engine in the world. Video is also great for educational content. You can turn your blog content into effective videos.

Learn from the Masters: Look at the leaders in your industry and learn what marketing strategies they are using. Attention! Don’t copy them, but use it as a guideline.

Use Quizzes and Calculators: People love quizzes or using an online calculator to figure out how much money they will save. There are many free online tools to create quizzes or calculators.

Take Action Now!

As you know you can use many content marketing strategies to grow your reach and your business. Also, most of them are free or low-cost. So you need to take action now!

If you want to create a successful business you need to work hard every day! No Work No Business!

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Content Marketing Tips: How to Improve Your Strategy [Infographic]

As a marketer sometimes you feel lost and you understand that your content doesn’t attract people anymore. It’s time to create a new, successful, content marketing strategy if you want to grow your business.

Here are some effective tips about how to improve your content marketing strategy

  1. Content Success

You need to find what your content is missing and how to fix it. Discover new tips and trends about how to create a successful content marketing strategy and start working to achieve success.

  1. Reach Your Target Audience

It’s very important to reach your target audience. But you need to know what they want. Analyze your audience base and then you can start creating effective content for your audience. So you can keep them all satisfied and even attract more interested people.

  1. Stay Updated

You need to know what is happening in the online world. This will help you specify what will attract your target audience. Always learn about the new updates that happen on social media, blogs, forums, search engines, etc. So you can discover new ideas and tips to improve your content strategy.

  1. Research Your Competitors

If you want to improve your content strategy, you need to do a lot of research. Start with searching for brands or marketers with successful strategies. Then monitor your competitors and learn how they update their content strategy. Your successful competitors are your teachers!

  1. SEO Strategy

You need to create an effective SEO strategy. Use the right keywords and improve your content. Also, SEO will help to achieve higher rankings and increase your targeted traffic. A pretty effective tip for content marketers and business

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Digital Marketing: Tips to Boost Your Visual Content [Infographic]

These days visual content is one of the most effective tools for businesses, marketers, or bloggers. The visual trend keeps growing because people love visuals much more than text.

Social media platforms now are using videos, graphics, pictures, images, and memes. Also, most recently they are using GIFs, 360 photos, and live video.

Most famous marketing executives believe that visual assets like photos, videos, illustrations, and infographics are amazing tools and they are using visual marketing to promote their business or brand.

But not everyone knows how to effectively use graphics, images, photos, and videos.

Here are some tips about how to improve your digital marketing strategy and boost your amazing visual content.

  1. Share Images

BuzzSumo found that posts with images have 2.5x more engagement on social media in comparison to posts without. So you need to publish content featuring images or videos to engage more interested people or your target audience.

Attention! It’s very important to use high-quality, eye-catching, images for your website, blog, or social media.

  1. Use Infographics

Infographics are a visual way to present data. Infographics are pretty effective for your content marketing strategy.

Many stats show that infographics are liked and shared 3X more than any other type of content on social media.

Infographics are very useful to present research results, showing the passage of time, or even showing a how-to guide.

This type of content is most useful and effective for bloggers who want to create a better explanation for complicated concepts.

Readers love to learn new things in a unique and amazing way. (Infographics)

  1. Use Memes

Memes are known as images that are accompanied by humorous captions. They have their own, unique, way to attract more and more people. Some of the most famous blogs are using memes as a funny way to present a certain point or a quote.

The most effective memes will engage your readers with humor and creativity. Also, you will get more likes, shares, and comments.

  1. Create Presentations

Presentations are a very effective tool for your visual content marketing strategy.

The use of presentations is similar to that of infographics. Visual elements, shapes, and colors are used to create an attractive design and gain the attention, interest, of your readers.

You can use popular online platforms, like Slideshare, to share your presentations and generate targeted traffic to your website or blog.

  1. Vlogs and Videos

Vlogs and live videos are very popular on social media. Videos are useful and pretty effective to promote your business, products, or services.

Also, a live video event is a perfect way to create a more intimate bond with your social followers.

All types of visual content can help you to generate engagement and increase your traffic and followers on social media.

So you need to create an effective digital marketing strategy to take full advantage of visual content.

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WordPress: Stats and Facts You Need to Know [Infographic]

WordPress is the most popular content management system (CMS) and now powers 37.6% of all websites on the internet. Here are some useful stats and facts about WordPress you need to know.

WordPress Stats for 2020

WordPress has a 60.8% market share in the CMS market

WordPress powers 14.7% of the world’s top websites

500+ sites are built each day using WordPress

The WordPress Plugin Directory features 55,000+ plugins

WordPress is also the fastest growing CMS platform

Also, 17 blog posts published on WordPress per second. And there are 37 million global searches made for the term “WordPress” on a every month. Furthermore, real-time WordPress activity data shows that each month, over 409 million people are viewing over 20 billion WordPress pages, with over 70 million new posts.

WP Plugins – Pretty Effective Tool

Plugins extend the basic functionality of the WordPress CMS to help users personalize their website or blog. There are many free and paid plugin options available on the market.

There are over 55,000 plugins on the WordPress Plugin Directory, with many new options added daily. Considering everything on the WordPress Plugin Directory, these plugins have collectively received over 1 billion downloads to date!

WP Themes

There are both free and paid themes available. Most WordPress use what you see is what you get (WYSIWYG) editors, which help the user see changes live as they configure them.

You can download many WordPress themes for free on the WordPress Theme Directory, which releases free default themes each year.

WP Security

The most common WordPress malware infections are backdoors, drive-by downloads, malicious redirects, and stolen passwords.

Security Stats

41% of WordPress attacks are caused by vulnerability on the hosting platform.

52% of WordPress vulnerabilities relate to WordPress plugins.

84% of all security vulnerabilities on the internet are the result of cross-site scripting or XSS attacks.

The core functionality of WordPress is to help users to start their blogs or business websites. Also, these days are used by many different kinds of companies. From small businesses to Fortune 500 companies.

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