Are you wondering what the future holds for your business? Do you know the trends and marketing techniques of the digital world?
Here are some new trends and techniques you need to know if you want to improve your business in 2021.
Marketing Trends and Techniques in 2021
Companies and brands need to realize that they have to become truthful and responsible. Social responsibility is a crucial aspect of doing business. Transparency is expected of businesses in all industries.
- Influencer Marketing
Influencer marketing is growing. Micro and nano influencers have the highest engagement rates. (They generate great results for businesses).
Influencer marketing shouldn’t be only narrowed to influencer’s social media channels. Many brands now utilizing influencers in their multichannel marketing campaigns.
For 70% of B2B marketers, content creation is the top investment for 2021. This year you need to try video content.
Videos are very useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video.
- Marketing Automation (AI)
Companies and brands will automate with the help of AI and machine learning.
Stats show that improved targeting and better marketing ROI are the top marketing automation benefits.
- Data-Driven Marketing (Analytics)
The role of analytics and data will increase in marketing. Customer journeys are becoming more complex. You need to analyze buying behavior. Data-driven marketing has a lot of benefits but requires new skills and knowledge from marketers.
- Internet Privacy and Data Security
Data violations of internet security have increased consumers’ knowledge of their data use. Companies need to handle data in a secure way.
Marketers and brands need to balance with utilizing data for personalization marketing and respecting the privacy legislation. 57% of US marketers say privacy regulations have increased transparency around data use.
- Remote Work
In 2020 has started the new normal: remote work. Companies’ and businesses’ views on remote work have changed. (Pandemic)
Remote work has also some negative issues such as difficulty to separate work and home life and maintaining focus throughout the day.
Reports show that remote work will rise and keep growing in 2021.
- Future of Events (Hybrid Events)
Events will become hybrid and offer both online and in-person experiences.
Streaming will also keep growing.
- User-Generated Content
User-generated content (UGC) can be videos, social media posts, articles, etc. (It’s content that the user publishes about a brand). UGC is more engaging than brand-created content.
Also, UGC can be used in creative ways in brand communications.
- eCommerce (keeps growing)
The pandemic has increased the demand for eCommerce. Stats show that 50% of all internet users plan to shop online more frequently after the pandemic.
Also, consumers who didn’t shop online before lockdown, 33% say that they have started online shopping during the lockdown and they are planning to continue doing so afterward.
Social media platforms are also starting making in-platform shopping more effortless with Shops on Facebook, Instagram, and Snapchat.
Many changes have started and probably many more are coming in the next months in the digital marketing world. Pandemic has changed our lives and the online world. You need to know the new trends and techniques of marketing if you want to improve your business.
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