“The AI Revolution”, it covers the brief history of AI, the industries that will be affected, as well as some key AI statistics. The modern iteration of AI works silently in the background without a face, and it’s starting to impact everything it touches. It’s also will transform our economy at warp speed.
How Artificial Intelligence Is Changing Businesses
Artificial intelligence is here and it’s transforming our economy.
One estimate by PwC puts the global impact of AI at $15.7 trillion by 2030, while Accenture says that AI could double the rate of economic growth in developed countries by 2035.
If either of these two predictions come true, it will mean big change for almost every industry.
The AI Revolution: By the Numbers
The following stats will give you an indication on the potential impact of the AI revolution, and how it’s already shaping the future of business thinking:
The number of AI startups has increased 14x since the year 2000
The amount of investment in AI startups has increased 6x since 2000
15% of enterprises in 2018 already use AI, but 31% more will come on board in the next 12 months
72% of executives see AI as being the most significant future business advantage
84% of global businesses see AI as providing a competitive advantage
41% of consumers believe AI will improve their lives in some way
By 2020, businesses using AI to drive consumer insights will see $1.2 trillion more per year than their less-informed competitors
So while the AI revolution is not led by the identifiable face of a friendly (or antagonistic) robot in a physical form, experts agree that impact of AI on business will be profound.
Blogging is a popular tool to promote your business, products, or services. Blogging can attract and convert visitors faster than traditional marketing methods.
But brands and businesses need a way to blog quickly, consistently, and create high-quality content. Also, they need to write about interesting topics that produce profitable results (and achieve higher rankings).
Artificial Intelligence and Blogging: Tips and Tools to Improve Your Blog
Stats show that only 32% of marketers say their content marketing strategy is effective and successful.
How AI can help you to improve your blog
AI technologies can simplify and help your blogging efforts. AI can help you to find interesting and popular topics. Also, AI can help you to create a content strategy and identify areas of improvement. AI could even write part of the blog post for you.
Already some big brands are generating content with the help of AI.
Here are some tips and tools about AI and how to improve your blog and your business
Blog Topics Insight – Crayon
AI tools can provide insight into the best topics you need to blog about. Also, it speeds up the process of brainstorming blog post ideas and it can help you identify successful topics you might have overlooked or you don’t know about them.
One tool that can help you is Crayon. The tool tracks competitors’ websites in real-time. It also analyzes more than 100 different types of online data from seven million sources.
Then, it tells you the most important findings (It using AI to discover insights).
Crayon has many uses for marketers (Not only blogging). You can use the tool to identify content gaps and opportunities. You can see what content your competitors are publishing. So you can create better content and a new content strategy.
BrightEdge – Content Performance
BrightEdge is a great tool for organic search and content performance. The platform has an AI deep learning engine that improves the traffic, conversions, and revenue produced by your content.
The platform provides real-time measurement of content engagement across all channels. (including search, social, and mobile).
HubSpot – Marketing Automation
Marketing automation platform HubSpot has a valuable AI-powered topic planning tool. HubSpot’s Content Strategy tool uses AI to identify content themes and topics. Also, it has information on competition and relevancy to your market.
MarketMuse – SEO and Content
MarketMuse uses AI to advise writers, SEO specialists, and content strategists on what to write about to rank for certain topics. In the process, the platform offers recommendations on topics to target, ranking opportunities, and automatically generated content briefs that guide writers on how to craft a particular post.
Grammarly offers marketers an AI-powered grammar checking tool to improve their content. The tool automatically flags typos and grammatical errors. It then suggests ways to correct your errors. Grammarly also has a Chrome plug-in, so you can use it almost anywhere you’re creating content.
Acronlinx – Better Content
AI can also improve the quality of the content you’re producing. Acrolinx uses artificial intelligence to create content better. The platform uses a linguistics analytics engine to read and analyze content. Then, it gives you guidance on how to make it better.
Acrolinx can help writers, even if there are hundreds, stay on-brand and consistent.
Automated Insights – Data and Content
AI can even write blog content for you. Automated Insights uses natural language generation (NLG), an AI technology, to automatically write stories using data. Writers need to configure Automated Insights’ templates. Then, the tool uses that data to write an article.
If you write articles about data, it could shorten your writing process. With the right data, you could use this AI tool to generate most of your post, then rely on human editors to write compelling introductions, conclusions, and layer on insights.
Frase – Content Briefs
Frase uses AI to audit your content and help you produce more of the content your audience is looking for. With Frase, you can use AI to create content briefs, research, and identify SEO gaps.
You can also use the company’s AI Answer Engine to automatically respond to site visitor questions by serving up relevant content.
Make your research to find more AI tools to help you in the blogging journey. Artificial intelligence keeps growing and more businesses and marketers are starting to use AI technologies because they know the benefits and effectiveness of AI.
These days people spend most of their time on their mobile phones. They can do almost anything, from searching online news to ordering food, checking bank accounts, or even trading on the stock market. There is a transition from web traffic to mobile traffic. Mobile marketing overtaking all other types of marketing when it comes to impressions, reach, and results.
Mobile Marketing: Reasons Why The Future Is Mobile
These facts are driving marketers to create a mobile marketing strategy for specific products. Now it’s easy to get users to download an app immediately after seeing an advert.
But the mobile marketing space is becoming saturated, and the competition is very high. So it’s crucial to use effective mobile marketing techniques to win your competitors.
Here are some reasons why the future is mobile.
Data and Targeted Ads – (AI)
Targeting mobile phone users allows businesses to get valuable data that never can do before. Such as which places or locations a user has visited, and which apps they have downloaded in the past.
Also, artificial intelligence (AI) and data can create highly targeted ads. Now businesses and marketers can understand and predict user behavior and intent. So it’s very easy to provide or to advertise what they need! (Marketers are becoming prophets!)
Another important thing is wearable mobile technology. Users now can pay using their watches, tracking their heart rate, physical activity, and storing all of this data in their phones.
Attention! Data it’s not about spying on users. (This data is given away with consent). But it’s about understanding the users.
Future Of Mobile Marketing
Now algorithms are learning faster and becoming smarter every day. Digital marketing will become more profitable but more competitive. Mobile marketing, wearables, AI technology, and intent marketing will improve this evolution.
With new ways to gather data from mobile phones, digital advertising is changing rapidly. You can reach highly relevant target audiences pretty fast.
Now marketers and brands can generate more sales, increase profits, and build long-term relationships with their customers.
Social Commerce and Mobile Commerce
Mobile shopping in 2020 has grown fast because of the pandemic. People prefer to use their mobile devices to shop (lockdown effect). The grocery shopping apps have an incredible 200% growth from February to mid-March 2020.
This trend will continue to grow in 2021 (until coronavirus disappears).
Retailers and marketers are searching for selling opportunities on social media. They know that social media is a very effective marketing tool.
More and more brands are adopting social commerce every year. Also, social media platforms provide all necessary marketing tools available for brands, marketers, and small businesses. So everyone could reach their target audience.
Mobile ad engagement is growing. People are spending more time on social media. In 2021, everyone should pay even more attention to social media marketing and mobile shopping.
AI – Data and Analysis
AI-based analytical tools can process vast amounts of data and predicting further actions based on past decisions and performance. This solution allows you to automate the development of your marketing strategy.
5G is the newest technology standard for broadband cellular networks. 5G helps marketers to provide engaging data that were previously unavailable because of bandwidth and speed limitations.
People upgrade their mobile devices to take advantage of 5G technology.
5G offers increased bandwidth to enable high-definition VR experiences, 4k streaming video, and high-speed data delivery. 5G will become the new playground for marketers and brands.
Mobile devices are expanding and improve their influence in digital marketing every year. Mobile marketing has become a necessity to any brand or business. The new 5G networks gain traction in the United States and other countries.
Mobile marketing is the present and the future. Take Action Now!
Research shows that this year (2021), 83% of businesses will adopt chatbot technology. Also, 72% of customers prefer to deal with a chatbot because of the quick response.
These stats explain why companies and brands are beginning to invest in chatbot technology. However, chatbots are still a new concept for many businesses. It’s important to know how to use chatbot technology successfully.
Chatbot Technology: How to Avoid Mistakes and Improve Your Business
Here are some useful tips about chatbot technology, how to avoid mistakes, and improve your business.
You Do Not Have a Strategy or a Plan
The current trend in the business world is to adopt new technologies. But you don’t create a proper strategy or a plan for the technology you buy. Think about it much like you would any other strategy.
A chatbot on your website’s homepage can guide visitors appropriately. It can also help respond to queries promptly. When setting up the chatbots, use the strategy to achieve successful results. Don’t use a chatbot because it’s trendy.
You Do Not Develop an Audience Persona
Any marketing guide will tell you to develop an audience persona before implementing any strategy. The same goes for the use of chatbots. You need to understand your target audience very well.
Learn how they communicate. The way you communicate with teens will be different from how you talk to adults. Some people just searching for information.
Others may need help with making purchases. You need to have different buyer personas. Chatbots need to communicate with each persona appropriately.
You Don’t Know the Performance of Chatbots
Chatbots are very useful, but you will need someone to oversee the performance of the chatbots. Maybe they cannot handle all the queries that your customers may have.
The chatbots may also bombard customers with too much information. This can lead to frustration, and you may lose some of your customers. It is essential to pay attention to the effectiveness of chatbots.
You Don’t Humanize Your Chatbot
Your chatbot has no distinct personality and sounds more robotic than human. You have to create a persona so that customers find it easier to engage with.
Give your chatbot a name and let your brand value and voice reflect in it. What do you expect from a customer service agent? They should be knowledgeable and easy to talk to. It is impossible to have a good experience when you feel like you are talking to a machine or a robot.
You Don’t Use Simple Messages – You Don’t Test It
You need to use simple messages if you want to increase engagement with customers. Focus on simple, short, and precise words. It also helps to ensure that the customer is getting the right information.
It is crucial to test the system. Do not launch chatbots without first testing them. Use a Q&A that covers all possible questions. You could also redirect the customer to sections on your website (your team), that can provide the necessary information.
Don’t Over-Use Chatbots
You may think that having chatbots on every page of your website helps, but you will confuse your visitors. It could take their attention from the messaging.
Don’t use chatbots on a landing page. Instead, you need to have a powerful Call to Action (CTA). It guides visitors to take a specific action you want.
A chatbot on the FAQ page is useful and makes sense. People who come to that page are looking for information or answers. Having a bot there will help them get feedback faster.
Also, you can have a page on your website for chatbots. You get more value and functionality, which is great for users.
You Do Not Use Analytics
It is important to analyze the performance of chatbots. You get insights that you can use to improve the functionality of your chatbots.
Search for completion rates and customer satisfaction. Also, check for feedback on speech and engagement. Chatbots should improve the customer experience. It’s essential to use analytics. So you know what’s work and whatnot.
Chatbot Strategy and Benefits
Chatbots are a great way to improve and grow your business. But also they are a challenging process. If you want your chatbot strategy to be effective, it’s important to know how to use your chatbot.
Is your goal to acquire new customers? or provide your sales and marketing teams with a bit of extra support?
By automating time-consuming processes, handling queries, and helping your customers, chatbots will become an essential asset to your business in 2021.
Chatbot technology has many benefits and advantages. But you need to create a successful chatbot strategy, avoid mistakes, and help your customers.
Personalization marketing and AI (Artificial Intelligence) are not only digital marketing trends but the future of business. A customized user experience is what customers like and want. These trends will build a long-term relationship with your customers and increase loyalty.
User experience needs to correlate to customer unique interests through relevant content or offers. Stats show that 58% of consumers are more likely to use a business or service if they are given a personalized experience.
AI and Personalization: The Future of Business
People want to feel special and appreciated. Psychologically, people are more likely to engage with something they find relevant to them. Successful marketing is using more psychological tips than you think.
Here are some reasons why personalization marketing and AI are the future of business.
You need to create targeted messages. Product recommendations should be made based on viewed items, or a content offer should relate to a page that was viewed by your visitor or customer.
Think and use what you are learning about this person through each action they take and how you can continue to provide them with content that is interesting to them. Consider what interests people most.
Looking at behavioral data is extremely important because it allows you to learn about your visitors and then you can create a customized experience. 70% of a group of senior marketing executives from both the U.S. and Europe said that they used behavior-based data to develop content.
You should measure engagement to see if people find your message or content relevant to them. Personalization will be based on both explicit and implicit data. Make sure that you are asking for the right information in your forms.
People many times are not willing to share their details with you. So you need to know what you ask for and when. The more information you gather about visitors’ interests and needs, the better you can provide a personalized experience.
Once you have enough information about your contacts and visitors, you can segment them into groups and you can nurture them. Automating the process will save you time and money.
Sending relevant and interesting content to the right group of people will gain their trust and will increase sales.
Important Tip: Make sure that you are using current data. Look at what people have been viewing or buying recently. Interests and needs change frequently.
Personalization and Email marketing
Stats show that personalized calls-to-action generates a 43% higher conversion rate than calls-to-action that are the same for everyone. Also, personalization email marketing will lead to a 152% higher open rate compared with other types of email marketing.
AI and Personalization
AI will improve personalization and sales with customer experience and marketing. Businesses that don’t incorporate AI tactics to improve their personalization marketing strategy will lose customers and sales. (Profits).
a) Create Customer Personas
You can begin with initial data (demographics and behavioral data) to identify and understand your customers. You can collect this data by asking customers directly. So you know details about who they are and what they need. Then using AI technology (machine learning, data mining, and natural language processing) you can create a new personalization marketing strategy.
b) Content Creation
It’s impossible to create personalized emails for every customer but there is an alternative way. You can use AI classification algorithms to capture a large number of data points describing a customer’s behavior (such as emails that the customer opened, past purchases, etc). Then you can select the best content for every customer. (Personalization Content)
AI-powered personalization chatbots can improve communication with customers and help customers with purchasing products while enabling them to use self-service for their online needs.
d) The Effect of AI Algorithms
Personalization has moved beyond segmentation to the use of algorithms. Brands are using AI through recommender systems to provide customers with more personalized experiences.
Many big brands are using AI to improve purchase recommendations (known as content filtering). Based on customer preferences, the algorithms can be designed to use those preferences and customer behaviors to recommend products, cross-sell items and increase sales.
Businesses can also use AI to share targeted content in real-time, as well as to determine when to send follow-up offers after the customer is finished shopping.
Personalization is the new type of marketing. But in most cases require a strong data set and AI technology to get excellent results, sales, and understanding of the customers.