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MLM Business: Effective Tips on How to Make Money Online and Avoid Scams

Network marketing is a very simple business model. You need a network of distributors (marketers or affiliates) to grow your business. Also, you need three strategies to make money: lead generation, recruiting, and management. There are 3 basic types of network marketing: single-tier, two-tier, and multi-level.

  1. Single-Tier Network

Single-tier network marketing. You sign up for a company’s affiliate program to sell their products or services. You do not need to recruit other distributors, and you make money with direct sales.

  1. Two-Tier Network Marketing

Two-tier network marketing does involve some recruiting. You get paid for direct sales (or traffic you drive to a website) and for referred traffic made by affiliates or distributors you recruit to work under you.

  1. Multi-Level Marketing (MLM)

Multi-Level Marketing (MLM) is a distribution-based marketing network that involves two or more tiers. Some MLM programs allow you to make money five or more tiers deep, so there may be incentives for recruiting.

MLM business Tips

If you would like to create a multi-level marketing business you need to have an effective marketing team. The stronger your marketing team, the better your chances to succeed.

Marketing and Success

Marketing is critical to the success of any business. Also, genuine enthusiasm about a company, product, or service is a form of marketing. If your only incentive to your sales team is money, they may mislead others because they want to earn more money for themselves. (Common Problems of businesses)

Also, it’s important to research your state’s or country’s laws regarding network marketing to make sure that your business is fully compliant. Deceptive marketing practices and pyramid schemes will generate legal troubles for you and your business

How To Avoid Scams

  1. Learn About Your Mentor or Founder

The idea of earning money and generating income quickly without skills or investment of cash is what attracts many people to network marketing. But it matters a lot who are the people above you because they will help in creating a successful business.

Their knowledge of best practices can accelerate your success. You need to learn about the founder’s background and what kind of success they had in their prior business or businesses.

  1. Product Popularity

It’s very effective to select popular products that are useful and inexpensive. If there’s competition, it means people are looking to buy the product or service.

  1. How to Make Money ​

MLM business opportunities typically offer a bonus for recruitment and commission on sales. It’s very common for independent business agents to work part-time because they have other sources of income. They like to promote many products or services.

If there’s a demand for the product or service that exceeds the competition, you will make money pretty fast.

  1. Product Promotion Policy

You need to have marketing and promotion strategies to generate sales. Some MLM companies have open policies that allow their independent business owners to use their strategies. Other companies provide approved materials for the agents to use for promotion.

Approved materials can include videos, banners, and websites to protect the brand and reputation of the MLM company.

  1. Avoid Pyramid Schemes – Recruiting Model

The ethical way to build an MLM opportunity is to enroll people as customers first. If they like the product, they’ll be drawn to becoming an independent business owner or representative.

It’s important to know if the business model is focused on building a customer base or on recruiting.

Avoid pyramid schemes where independent business owners are only paid when they recruit another representative and are not paid when they actually sell products or services.

  1. You Don’t Have A Vision

Many people have made a lot of money in network marketing but ​many others have wasted time and money without positive results.

It’s important to have expectations and even dreams but don’t expect to become rich without work. You need to have a vision and work hard to succeed.

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Instagram: How to Promote Successfully Your Small Business

Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.

You can always promote your business on Instagram to boost your sales and increase profits.

Here are some tips about how to promote your small business successfully on Instagram.

Use Effective Instagram SEO Tips

You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.

  1. Optimize Your Instagram Username

Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.

Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.

  1. Use Relevant Instagram Hashtags

Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.

  1. Use Geotags or Locations to Your Posts

Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.

  1. Use ALT Text to Your Posts

Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.

So, your posts will appear on Google images results which can lead people to your Instagram business account.

  1. Promote Instagram on Other Social Media Platforms

Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.

  1. Use Shoppable Posts and Stories

One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.

The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.

Also, you can use shoppable stories. They are more effective than shoppable posts.

  1. Use Giveaway Contests

Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.

It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.

  1. Branding – Important

Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.

  1. Use Videos – 3 Ways

You can share videos on Instagram in 3 different ways.

The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.

Instagram Stories

Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.


The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.

  1. Use Trends

One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.

  1. Use Influencer Marketing

One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.

Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.

Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.

  1. Use Instagram Ads

You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.

Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!

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Digital Marketing: How To Improve Your Business Marketing

If you are an entrepreneur, business owner, or marketer you need to have the necessary marketing skills and also you need to know the latest trends and techniques about effective digital marketing. These days digital marketing is very popular and profitable because many people are working from home. Pandemic has changed our lives and the way we work.

Here are some tips about how to improve your business digital marketing strategies.

  1. Know and Understand SEO Techniques

SEO (search engine optimization) is a necessity for online businesses. It’s a basic tool and has been in digital marketing for a long time already. SEO has changed but the principle remains the same.

SEO is the process of optimizing your website content to show up most effectively on online searches (search engines). SEO can influence and improve many functions across a business. SEO can improve the performance of your website and get higher rankings on search engines. (Google).

  1. Understand Analytics

Data and analytics is another important area to understand and use effectively on your marketing strategy. Now there is more data available about your customers, your competitors, your business, than ever before.

So you need to understand data to create a successful digital marketing strategy. You can use Google Analytics (Free) to improve your marketing strategy and your website or blog.

  1. Social Media

Effective communication is very important for your business. You can improve relationships with customers and gain their trust. One of the main channels of communication in business is social media. If you know how to use social media platforms effectively can have a positive impact on marketing.

Different social media channels are ideal to reach specific groups of audiences and niches. With social media, you can improve awareness of a brand, generate sales, increase targeted traffic, and get more followers. (Free Promotion)

  1. Understand Your Customers

By learning more about your customers and your target audience you can improve your digital marketing strategies. You need to get better customer insights and use this information directly.

If you know and respond to the demands and needs of your target audience right away you have a great advantage.

Customer insight can come from many sources. From customers themselves or from analyzing their actions and behaviors. If you get their opinions, thoughts, and feelings, you can get a direct insight into how they react or respond to certain things. (a new product launch or a survey)

When you know your target audience (Insights) you know their problems and needs. So you can provide (promote) the best solutions. (Products or Services)

  1. Technology is Changing

Technology is changing and new tools and platforms are presented every day. From new software to new forms of hardware used to access information, technology has a great impact on marketing and online business.

It’s important to know what kinds of technology your target market is using or interested in. Many people worldwide searching online information through mobile devices such as smartphones or tablets. Also, the increase in voice-activated tools means that it is very important to understand their impact.

  1. Video Marketing and Optimization

Videos should be optimized for social media because most people are engaging with it. Many people are using smartphones and other mobile gadgets which can easily allows all the social media channels.

So, you need to create videos based on the social media optimization way. The social media channels like Facebook, Instagram, Twitter, TikTok, etc., are playing a vital role in business promotions.

  1. Attract Mobile Users

Mobile users are very important to digital marketing. Most of the consumers are preferring online shopping and they are not willing to go shop and purchase the products. Online shopping save time and money. Very Important!

So, your business needs to have an effective mobile-friendly website.

It’s very important to create awareness in your target audience. If you know the trends and secrets of digital marketing you can create a new marketing strategy to promote successfully your business.

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Online Reviews: Why it’s Very Important for Your Business Marketing Strategy

These days people are searching for online reviews before buying a product or service. Online reviews can help people to make the right decision and buy what they need, not what businesses advertising.

Positive reviews generate more sales for your business. Negative reviews can send people to your competitors.

Here are some effective tips you need to know about online reviews and how to generate more sales.

Customer is The King of Business Marketing Strategy

Customers, as you know, are the people who purchase your product or service. Customers are very important for your business. They have the power to grow your business if they are satisfied with your product or service.

The primary goal of your business it’s to give customer satisfaction.

Many successful marketers say that “Customer is the king of your business marketing strategy”. A satisfied customer recommends the product or services to others. (friends, family, etc). A satisfied customer is your best, free, marketer!

Also, very important for your business are the employees. Like your customers, employees can make or break a business. A happy employee is valuable for your business. Happy employees love your business and they will promote it for free.

Customers and Reviews

Satisfied customers and happy employees are the people who will give positive reviews. But unsatisfied customers and unhappy employees will give the business negative reviews.

Reviews give you the power and the knowledge you need to improve and grow your business.

Reviews provide feedback for your business. Reviews are based on the customer’s experience with the products or services they get. Also, positive reviews can increase targeted traffic to your website. (More Customers and Sales)

Positive reviews will attract potential customers. Likewise, negative reviews can change the decision of potential customers. Negative reviews will help you to see what type of improvement your business needs.

  • Important Tip! Not all reviews are trustworthy and real! There are many fake reviews or even paid reviews. You need to know if the review your read is real or not. You need to search and read reviews carefully!

How and Where You Get Reviews

Review Websites

With online shopping and e-commerce keep growing (Pandemic Effect), online reviews have become a necessity for online shoppers. Before people decide to buy search and read reviews.

There are many review sites that you can make use of. Important! You need to use trusted review sites.

Social Media Marketing

You need to increase your presence on social media and build your following. Be consistent and increase your engagements. Social media is an excellent avenue to get reviews and generate sales.

YouTube Reviews

YouTube is the most popular video channel. On YouTube, you can find many reviews for products or services. Attention! Many reviews on YouTube are not trustworthy because many marketers use reviews to sell their or affiliate products/services. Search Carefully!


Surveys are an effective source of reviews. Many companies, big and small, are using reviews because they need the opinion of real people (Customers).

Surveys can be done online. You have to create questions, invite participants, and analyze results.

The Influence Of Online Reviews

Online reviews pretty often influence the purchasing decision of people. They are given the power to express their likes and dislikes. So your business needs to influence consumers on their decision journey.

In the process of gathering information, online reviews are one of the best resources for the consumers.

Positive reviews mean positive information and a higher possibility for more sales. A positive review can also attract more potential customers. Positive reviews mean high sales, and high sales mean business growth.

How to Attract More Buyers (More Sales)

Online shopping is the trend in the online world today. The buying habits of people are changing. Online reviews allow them to get relevant information about a product or service.

You need to have high-quality products or services and logical prices. The competition is high and pretty hard. Also, you need an effective after-sales service. Many companies ignore that point and lose customers and sales.

Important Tip. Offer your loyal customers a gift or a giveaway and tell them to write positive testimonials about your business. It’s a great way to attract more interested people and increase your sales.

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Entrepreneur: Why You Need The Motivation To Grow Your Business

Many times entrepreneurs get motivation wrong and they cannot succeed and grow their business. Motivation most of the time comes from within and like any daily routine, you can use it to improve yourself and grow your business.

Motivation is a driving force. Motivation pushes you forward to success. The power of motivation is amazing. But also, motivation is misunderstood because many people don’t see it as a long-run journey. They ignore the power of motivation.

How to Grow Your Business with Motivation

The first step is, to begin with, yourself. If you’re not getting the results you want yet, be patient, and never give up. Sometimes you need to make mindset shifts. You need to think differently or to try new ideas to achieve happiness, fulfillment, and success. As you know business is not an easy task.

The people you partner with a need to understand and love your vision. Share your vision with enthusiasm. This will help you to build the relationships you need to grow successfully your business.

Always think positive even in bad times. This will keep you alive and ready for difficult situations. (Never Give Up)

Use empathy to inspire people. Empathy and motivation often go together when you try to build a business. Let the people you work with know that you care about them. Learn what motivates and drives them.

We all know that is very challenging to move forward. As you grow your business, don’t stay in the past. Continue to use motivation that pushes you forward to new challenges.

Motivation will help you to see the lessons you need to learn along your journey. Nothing is impossible when you have motivation on your side.

Useful Tips for Entrepreneurs

  1. Avoid Negativity

You need to avoid negativity. You must always remember that you are living your dream. You must enjoy and learn from every step of your journey (the good and the bad). Remember that every step you take is one step closer to turn your dream into a reality.

  1. Learn New Skills

You need to learn new necessary skills to run effectively your business. This will give you an advantage but also will keep you focused and motivated.

  1. Find Like-Minded Entrepreneurs

Being an entrepreneur isn’t easy. Also, a lot of friends and family don’t understand what you are doing. (common trouble) Many of them will try to discourage and disappointed you.

Make sure to surround yourself with like-minded entrepreneurs that share the same desire to succeed that you do. Join local meetups and mastermind groups. The future is yours!

  1. Have A Daily Routine

Every person will have a different daily routine that will effectively help them begin their work with a high level of energy and enthusiasm.

Some people like reading in the morning with no distractions. Some entrepreneurs like physical exercise when they wake up.

  1. Failure Is A Lesson To Success

Successful entrepreneurs never fear failure. They know that failure is a lesson to success. Nobody wants to make mistakes that lead to failures but nobody is a God!. In any business taking risks is always important. There is no business without risks and failures!

  1. Have A Mission Statement

Every business has a mission statement. It is a direct reminder for the partners and managers of the business. Similarly, you can keep a mission statement for yourself too to keep reminding yourself of your purpose and why you started this business.

Put this everywhere, in your journal, in your bed, hang in your office, read it every morning.

  1. Useful Competition

Competition can be a very effective way to keep you focused. If you surround yourself with people who have similar values in life, you will push yourself forward in the right direction. Not to win but to improve yourself, your business, and help the people.

  • Zig Ziglar – “You don’t have to be great to start. But you have to start to be great”

Most people never take the first step because they are too worried about not being good enough, not having enough experience, or how people will perceive them during the journey.

If you worry about all that and never start, you’ll never be great – you’ll never achieve that dream of yours to start a business. Step out of your comfort zone.

Starting is the first step to success. You can choose to stay in your 9 to 5 job but frustrated about your life and worrying if e-commerce will ever work for you, or you can take the first step and become an entrepreneur now.

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