2020 was a very difficult year (Pandemic). It pushed people to change their lifestyle and the way of working (Remote work). The world was not prepared for such a viral outbreak. For many people worldwide 2020 was a disaster.
This also affected the world of businesses (Big or Small). Companies had to find a way to keep operating but still respect and follow the new government measures. They have to use collaboration tools such as video call software (Zoom), chat apps (Slack), screen-sharing software (TeamViewer), and so on.
Small Business Growth: 5 Technology Trends
Here are some interesting technology trends you need to know and how to grow your small business in 2021.
- New Collaboration Tools
Pandemic has pushed businesses to virtual offices, online video conferences, and many other software solutions that transform a traditional office into an online one.
Communication had to be effective because teams now are working remotely.
So it’s expected that 2021 will bring more and better collaboration tools. No one can say when the pandemic will end, so it’s safe to assume that businesses will need effective and useful collaboration solutions.
Many companies will start using new types of collaborative tools. (there are already many categories available).
Companies that have to hold meetings regularly are using Cisco Telepresence for high-quality video conferencing.
Also, more businesses will turn to entire collaboration systems. These systems are made of workflow applications, databases, and other software solutions that allow companies to run everything remotely.
For example, Microsoft SharePoint is a great collaboration system. It allows employees to access important data from all kinds of devices (PCs, laptops, smartphones, etc.).
- AI and ML
Artificial intelligence and machine learning are a top trend for many IT enthusiasts and tech fans. These technologies are already used in many aspects of life, and more and more people are loving these tech trends.
AI and machine learning are implemented more among business owners. Entrepreneurs and marketers will keep incorporating them into new and existing businesses in 2021.
This year will bring more AI tools and apps. Keep in mind that the main goal is to use AI to provide better and more personalized customer experiences.
Also, many people and experts believe that AI will find its use among small business owners. It is expected that small businesses will start adopting AI quickly. AI can help small businesses to improve their marketing strategies.
Also, AI can help small businesses to offer more personalized experiences to their customers.
The 5G or fifth generation of cellular capability is just here. 5G is about faster data transmission speeds.
According to various phone manufacturers, 5G can outrun 4G LTE easily. It’s an important fact that there is little to no latency (the delay experienced in data transfer).
It’s a great step in the development of the Internet of Things (IoT). 5G networks can support the influx of interconnected smart devices.
Repetitive tasks are a common (boring) thing for most workers. These tasks take up a lot of time and kill the overall productivity.
Many developers have recognized this problem, and it is expected that 2021 will bring many automation tools across many different industries.
Every business that wants to boost its employees’ productivity and performance should think about automating all these tasks. When it comes to small businesses, these tasks include appointment scheduling, data entry, customer support, and so on.
In 2021, automating these tasks will become easier. Once a business has all of these tasks automated, the employees and the owner will have more time to focus on more important matters.
With more time to focus on more complex and value-adding tasks, the team will be more productive.
- Analytics – Data Insights
Many small businesses have to deal with huge amounts of data regularly. But, hiring a data scientist or analyst can be expensive. This is the main reason why in 2021, deep analytics tools and data insights will become a necessity.
It’s not only about straightforward and simple reports such as conversion rates, web traffic, etc. A business that leverages this technology will acquire many valuable insights into different business aspects. This will allow the owner to optimize strategies and new techniques.
Deep analytics can help a business owner to identify pricing trends and gain a competitive edge over competitors.
Modern software doesn’t require users to have the technical knowledge to use the power of data-driven insights.