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Social Media Apps: Stats and Facts You Need To Know

A world full of smartphone users with little knowledge of digital technology would require a platform to interact with people worldwide – a forum where they can chat with others, share their feelings or thinking, and advertise their products for earning purposes.

This platform is provided by social media apps like Facebook, Instagram, Twitter, TikTok, YouTube, etc, that let users interact or even make purchases.

Social Media Apps: Stats and Facts

The social media market will keep growing. The increasing social media market encourages people to build their apps and increase their profits.

Here are some interesting tips and facts about social media apps you need to know.

  1. Rise and Profits of Social Media Apps

Social media apps like YouTube, Instagram, TikTok, and Facebook have more than a billion users. These social media apps have to change the way that people interacting, accessing information, or buying products.

Stats show that social media apps are used mostly by young people aged between 18 to 30. But these days people of all ages are using social media apps. Instagram, TikTok, and Snapchat are popular among young groups.

With so many active users, marketers, or businesses who running a social media app or market an app would profit a lot in the future. People who have better knowledge about digital marketing invest in apps and gain profits by using their products and knowledge as a middleman.

  1. Benefits and Advantages

Social media apps will help you to increase the reach of your products to many people worldwide.

You can reach your target audience within seconds and at no cost.

You can track the insights of your product. (total number of shares and mentions).

Social media apps can help you to build relationships and trust with your customers. So you can grow your brand and profits.

  1. Predictions About Social Media Apps

In the next years, social media apps will have better visualization for usage by users, more creative and funny content, better personalization, better user security, and personal information safety.

The social media market will expand its reach and the users will gain profits by displaying their products on the social media page.

Data about Social Media, Mobile Phones, and Internet

5.112 billion mobile phone users worldwide

4.388 billion internet users worldwide

3.484 billion social media users worldwide

Social media platforms are the best way to promote your app.

  1. How to Create A Successful App

a). Research

Every successful project starts with research. Do not develop a mobile app just because is a trend.

Start with identifying an existing problem and how your app can give the solution. The main reason or purpose of apps is to provide solutions!

Also, is essential to do a competitor analysis and find the gaps in their app development (take it to your advantage).

b). Unique

If you want your mobile app to be successful, it can give what apps from other businesses are not. Stand out in the crowd, innovate, and customers will want to use your app.

c). User Experience and Design (Simple and Easy)

If your app is simple and easy to use will become popular. Users are looking for something that will increase efficiency and effectiveness most simply. The design should be simple and easy to understand.

Keep the user interface simple and user-friendly. Excellent user experience is a must for a mobile app to be successful.

d). Performance

You need to test your app for loading speed and other hurdles or difficulties before you launch it. No one will want to use an app whose performance is terrible. The founders of successful mobile apps understand this very well.

e). Customers Support

The most successful mobile apps have awesome customer support. Customer support plays an essential role in making your app popular and profitable.

Customers will trust your app if you provide a helpline. Without help, your customers would be frustrated and probably will not trust your brand, even if the error was from their end.

Making a successful app requires effort and dedication. It does not stop at design and implementation. It goes all the way to support.

Always pay attention to user feedback and improve your app.

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Instagram: 7 Tips on How to Create A Successful Video Marketing Strategy

Instagram is one of the most popular social media platforms with over a billion users. Businesses and marketers can reach their target audiences. But it is highly competitive. There are over 25 million businesses already and Instagram is decreasing the reach of posts. This makes it harder for businesses and marketers to reach people organically.

Instagram Video Marketing Tips And Benefits

The best way to attract more people is by creating video content or a video marketing strategy. Videos generate more engagement than other types of content. You can also include more information in a video, than an image.

Here are some tips and benefits you need to know about how to create a successful video marketing strategy on Instagram.

  1. Create Short Videos

Instagram videos are naturally short (in-feed posts can be a maximum of 60 seconds long). A study found that the ideal length for video posts is only 26 seconds.

So it’s better to create videos around 60 seconds.

This will ensure you get more likes, comments, and views. People prefer watching short videos. They have also, accounts on other platforms like Facebook, YouTube, TikTok, and LinkedIn where they have more content to look at. They will watch your videos if you keep them short.

  1. Add Thumbnails

Instagram users have the option to turn off autoplay when browsing their Instagram feed on mobile data. These people will instead see a thumbnail. This thumbnail can make a massive difference in the number of people who watch your video. You need to add an attractive thumbnail to every video you create.

Thumbnail can help you to:

Attract attention: This will help your video stand out in the feed.

Get people to click play: This will help you get more views.

  1. First Impression

The people who don’t have autoplay turned off will watch the video immediately. You should make a powerful impression in the first few seconds. Instead of having an intro, go straight to the subject.

  1. Use Influencer Marketing

Instagram is the best platform for influencer marketing. If you team up with influencers you need to get them to create video content. This could be a tutorial on how to use your product or just a video of them using your product.

  1. Add Subtitles

Stats show that 85% of Facebook videos are watched on mute. If you don’t optimize your videos for mute views, many people will not watch them. So you need to add subtitles. People will view your video even with the mute turned on.

  1. Use Call To Action

You can tag products in your videos. Take advantage of this because Instagram doesn’t allow you to add links in in-feed posts.

Tagging products in videos is easier and can work better. People can simply visit the landing page through the post. There’s no need to leave the post and go to your Instagram profile page.

  1. Create and Test Different Types of Video

Instagram isn’t just about in-feed videos and stories anymore. There are other video formats like Reels and IGTV that are very popular too. Create and test different types of video to reach more people.

Benefits of Instagram Video Marketing Strategy

  1. Videos Are Very Effective

Photos work very well for most brands on Instagram. But videos are more effective and attractive to share information about your products or services.

  1. Data and Analytics

Instagram helps you gather a lot of data from their insights page. It also integrates with several third-party marketing analytics tools that can help you unearth more information.

This data can be used to improve your marketing strategy and even your products or services.

  1. Brand Presence

With a successful Instagram video marketing strategy, you will build a strong brand presence and you will reach your target audience. They will choose you over your competitors when they are ready to buy.

  1. Engagement

Stats show that videos generate more interactions than photo posts. So, the more video content you publish, the more engagement you will gain.

  1. Increase Sales

You don’t just generate engagement with Instagram videos — you generate sales. Studies found that 33% of people have purchased after watching a video on Instagram.

Last Tip

Instagram is one of the best platforms to promote successfully your business. It has features like shoppable posts that make it easy to sell more. If you want to generate more sales, invest more time into your Instagram marketing strategy (Instagram video marketing) to generate more engagement that leads to sales and profits.

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Videos: 6 Tips on How to Sell Videos Online and Increase Your Passive Income

Many experts predict that video will generate up to 82% of internet traffic by 2022. Also, many people watch over an hour of video content daily. These days video creation is one of the most exciting and profitable industries on the web.

6 Tips on How to Sell Videos Online

Here are some tips you need to know about how to sell videos online and increase your passive income

  1. Why People Love Videos – Effective Visual Presentation

The beauty of video is that it covers a big range of content. You can cover any topic or skill in a video. Many businesses and marketers are using video as a great learning resource.

One of the most exciting things about selling videos online is that you can pair videos with different kinds of products.

Videos require time and effort to create, but they can become passive income over time.

Videos that rank higher provide solutions or answers to questions. Many people are searching for videos when they are trying to solve an issue. They are searching for solutions and answers.

Don’t forget that people love video because it can provide the most effective and attractive visual presentation.

  1. Advertising, Selling, and Renting Videos – Video Monetization

There is a huge range of ways that you can monetize video content. Here are the three main ways that you can make money.

Video Ads – YouTube

There are quick video breaks before, during, or after a video on YouTube. You need to sign up for an Adsense account.

The issue with this method of advertising is that you need an enormous amount of views to make money.

Paid Sponsorship

This form of advertising is closer to what you’d hear on a podcast. You can do the ad spot yourself within your actual content.

For YouTubers, this can be a helpful source of additional revenue. But it can also be irritating for your viewers. If you don’t have a dedicated audience, it’s difficult to get them to watch these sponsored sections of your videos. They will click away to find a better resource or another video.

Affiliate Marketing

Two popular forms of affiliate marketing on YouTube are reviews and product roundups. Affiliates generate their income with sales, but it requires a large, engaged audience.

  1. Difference Between Free and Paid Videos

It’s important to understand why people pay for content because that will help you to understand the sale process.

Free content tends to give you smaller parts of a bigger picture. If you’re ready to deep-dive into a subject and learn, you need to understand both the macro and microelements.

Paid video content provides more details and is more helpful and professional than free video. It’s like an online course. It’s not a 3-minutes promotional free video. That’s the difference.

  1. Use Social Media

With social media, you can build a relationship with your target audience. Social media gives you opportunities to nurture leads and move them to buy your videos or products.

Facebook and Instagram have prioritizing video content in their algorithms. Having a video focus gives your business an edge over your competitors.

Growing your following on social media also gives you more opportunities to generate more sales.

It’s important to provide value and build a conversation with your target audience as well as talking about your products.

  1. Paid Advertising

Pay-per-click (or PPC) ads are one of the effective tools that businesses use to make sales. Social media networks (Facebook, Instagram, Twitter) and search engines (Google, Youtube, Bing) offer paid advertising opportunities.

Retargeting ads are very helpful. They follow customers across platforms and target activities that could generate a sale. Many businesses and marketers are using retargeting ads because they are pretty effective and profitable too.

  1. Build a Community

When you start selling and renting videos, you’re not just selling a product. You’re selling a broader experience- a process.

Most people learn better as part of a community. They love to become members of a like-minded community. If you’re serious about selling video you’ll need to build a helpful community.

Asking viewers to like and subscribe at the end of a video and starting a discussion in the comments are early steps in this process. Helping to create a conversation opens up more opportunities to tailor your content to your customer’s needs, and more chances to sell your premium paid content.

Respond to comments consistently, but avoid going for the hard-sell every time. It’s important to answer questions and help your viewers.

Remember: authority in your niche is key to generate more sales. Guide your audience in a way that makes them feel happy and proud. Don’t forget that a happy and satisfied customer it’s the best, free, ad for your business!

  • Very Important! Your customer is your business, not you! No customers, no sales, no business!

As you grow, stay invested in your audience. Pay attention to the kinds of videos they request, and work to meet those needs, even when it’s not directly related to your core content.

Selling and renting videos online can be a fantastic revenue stream and passive income. There is a lot of space to explore, innovate, and create a successful business.

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Also, How to transform your content into great videos.

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Blogging: Tips on How to Avoid Writer’s Block

In the blogging world, there is a very common problem. It’s the writers’ block. Many bloggers, even professionals, while sitting down to create the next blog post they stuck and they cannot write either a word! A successful and healthy blog needs new posts at least once a week.

How to Avoid Writer’s Block – Blogging Tips

Here are some effective blogging tips about how to avoid writers’ block and how to generate new ideas.

Find other successful blogs to read and generate ideas for your blog posts.

Ask readers to submit links to their favorite online resources (Relevant to your niche). You will get resources for future posts and you will discover the interests of your readers.

Answer specific questions from readers. It’s a great way to interact with your readers and also it will help you to improve your blog content.

Ask for feedback on a specific problem. You can pose a problem you are having, or one posed by a reader, and request feedback from your readers. Readers love to help and share their experiences.

Create a contest. Giveaway prizes for specific user involvement.

Write about current events or news, and their effect on your niche. Maybe new government policies, a new Google algorithm, the failure or success of a large company in your industry, etc.

Discuss a popular service or product and why it’s popular.

Read the news and see what’s happening. Sometimes 10 minutes of the evening news is enough to generate new ideas for your posts.

Go out. Visit a park, a movie theatre, or even go for a walk. Get out and enjoy some sunlight. Talk with people.

Connect with bloggers in your niche and review each other’s blogs.

Read a review about a new service or product that many people talk about

Address a common myth and explain if it’s fact or fiction.

Use Google trends to discover popular keywords or phrases that people are searching online.

Use sites like Quora or Yahoo answer to find popular questions and answers.

Think about your readers their needs and wants. Provide solutions and value.

Solve real problems that you identify in social media or ask your newsletter subscribers what they want to read about.

Sometimes, you are stuck because you are not prepared to write on a subject as well as you should be. If you don’t have enough information on your subject it will become difficult to write a quality article or blog post.

If you worry too much about making your writing perfect, you will never write anything at all.

Read every day. Writers are readers. Good writers are good readers. Great writers are great readers. Very Simple!

Quotes from Authors about Writer’s Block

“I don’t believe in writer’s block. Just pick up a pen and physically write.” — Natalie Goldberg

“If I waited till I felt like writing, I’d never write at all.” — Anne Tyler

“The wonderful thing about writing is that there is always a blank page waiting. The terrifying thing about writing is that there is always a blank page waiting.” ― J.K. Rowling

“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” — J. Jackson Brown, Jr.

Writing quality content or blog posts it’s not an easy task. It takes years of practice, knowledge, and passion.

Trying to do everything on your own isn’t the best solution. Collaborate with other bloggers or writers and build a successful team.

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Marketing Trends and Techniques in 2021: How to Improve Your Business [Infographic]

Are you wondering what the future holds for your business? Do you know the trends and marketing techniques of the digital world?

Here are some new trends and techniques you need to know if you want to improve your business in 2021.

Marketing Trends and Techniques in 2021

  1. Transparency

Companies and brands need to realize that they have to become truthful and responsible. Social responsibility is a crucial aspect of doing business. Transparency is expected of businesses in all industries.

  1. Influencer Marketing

Influencer marketing is growing. Micro and nano influencers have the highest engagement rates. (They generate great results for businesses).

Influencer marketing shouldn’t be only narrowed to influencer’s social media channels. Many brands now utilizing influencers in their multichannel marketing campaigns.

  1. Video

For 70% of B2B marketers, content creation is the top investment for 2021. This year you need to try video content.

Videos are very useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video.

  1. Marketing Automation (AI)

Companies and brands will automate with the help of AI and machine learning.

Stats show that improved targeting and better marketing ROI are the top marketing automation benefits.

  1. Data-Driven Marketing (Analytics)

The role of analytics and data will increase in marketing. Customer journeys are becoming more complex. You need to analyze buying behavior. Data-driven marketing has a lot of benefits but requires new skills and knowledge from marketers.

  1. Internet Privacy and Data Security

Data violations of internet security have increased consumers’ knowledge of their data use. Companies need to handle data in a secure way.

Marketers and brands need to balance with utilizing data for personalization marketing and respecting the privacy legislation. 57% of US marketers say privacy regulations have increased transparency around data use.

  1. Remote Work

In 2020 has started the new normal: remote work. Companies’ and businesses’ views on remote work have changed. (Pandemic)

Remote work has also some negative issues such as difficulty to separate work and home life and maintaining focus throughout the day.

Reports show that remote work will rise and keep growing in 2021.

  1. Future of Events (Hybrid Events)

Events will become hybrid and offer both online and in-person experiences.

Streaming will also keep growing.

  1. User-Generated Content

User-generated content (UGC) can be videos, social media posts, articles, etc. (It’s content that the user publishes about a brand). UGC is more engaging than brand-created content.

Also, UGC can be used in creative ways in brand communications.

  1. eCommerce (keeps growing)

The pandemic has increased the demand for eCommerce. Stats show that 50% of all internet users plan to shop online more frequently after the pandemic.

Also, consumers who didn’t shop online before lockdown, 33% say that they have started online shopping during the lockdown and they are planning to continue doing so afterward.

Social media platforms are also starting making in-platform shopping more effortless with Shops on Facebook, Instagram, and Snapchat.

Many changes have started and probably many more are coming in the next months in the digital marketing world. Pandemic has changed our lives and the online world. You need to know the new trends and techniques of marketing if you want to improve your business.

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