Many entrepreneurs and small businesses are using social media strategies to promote and grow their brands. Also, many brick-and-mortar businesses have adopted social media marketing to promote themselves and have accepted the “new normal.”
Social Media Strategies: Tips and Stats
For small businesses, social media marketing has a learning curve. So social media strategies are complicated for small businesses. Poorly and not effective social media campaigns can create negative customer experiences.
Here are some stats and tips about social media strategies and small businesses.
88% of entrepreneurs said they rely on themselves for social media marketing. Also, some marketers are using other employees (25%), business partners (23%), and friends (21%).
Only 18% of entrepreneurs are using professionals for their social media strategies. Majority of solo entrepreneurs managing their social media presence and strategies themselves.
- Facebook and TikTok
Many entrepreneurs say that Facebook is their primary business platform. But TikTok is the social media platform that most small business owners want to use. TikTok already is a trend.
Many entrepreneurs (54%) are using Facebook as their primary social media platform for business. Also, 27% are using Instagram, and 16% Twitter.
65% of entrepreneurs marketing on Facebook said they were satisfied with the platform, compared to 68% marketing on Instagram, and 61% marketing on Twitter.
64% of entrepreneurs marketing on Facebook also reported a higher ROI than through any other platform. And 25% of entrepreneurs say that they will start using TikTok.
- Trends and Hashtags
Many young social media managers say that the most common tactics for gaining traction on social media are paid promotions and hashtag trends.
36% of entrepreneurs are using their social media accounts to celebrate national holidays, create promoted posts, and pay-per-click campaigns. Also, they use hashtag trends.
In small businesses with professional social media contributors, hashtag trends were the most common marketing tactic (35%). Another 29% of entrepreneurs with professional social support are using memes or trends on social media and also they are using guest posts as a marketing tactic.
Social media strategies can help small businesses and entrepreneurs attract followers and customers. Social media marketing is important for entrepreneurs but they need to create successful social media strategies to grow their business.