Category: Social Media

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Social Media business infographic marketing

Social Media Strategies: Tips and Stats About Small Businesses [Infographic]

Social Media Strategies: Tips and Stats About Small Businesses [Infographic]

Many entrepreneurs and small businesses are using social media strategies to promote and grow their brands. Also, many brick-and-mortar businesses have adopted social media marketing to promote themselves and have accepted the “new normal.”

Social Media Strategies: Tips and Stats

For small businesses, social media marketing has a learning curve. So social media strategies are complicated for small businesses. Poorly and not effective social media campaigns can create negative customer experiences.

Here are some stats and tips about social media strategies and small businesses.

  1. Stats

88% of entrepreneurs said they rely on themselves for social media marketing. Also, some marketers are using other employees (25%), business partners (23%), and friends (21%).

Only 18% of entrepreneurs are using professionals for their social media strategies. Majority of solo entrepreneurs managing their social media presence and strategies themselves.

  1. Facebook and TikTok

Many entrepreneurs say that Facebook is their primary business platform. But TikTok is the social media platform that most small business owners want to use. TikTok already is a trend.

Many entrepreneurs (54%) are using Facebook as their primary social media platform for business. Also, 27% are using Instagram, and 16% Twitter.

65% of entrepreneurs marketing on Facebook said they were satisfied with the platform, compared to 68% marketing on Instagram, and 61% marketing on Twitter.

64% of entrepreneurs marketing on Facebook also reported a higher ROI than through any other platform. And 25% of entrepreneurs say that they will start using TikTok.

  1. Trends and Hashtags

Many young social media managers say that the most common tactics for gaining traction on social media are paid promotions and hashtag trends.

36% of entrepreneurs are using their social media accounts to celebrate national holidays, create promoted posts, and pay-per-click campaigns. Also, they use hashtag trends.

In small businesses with professional social media contributors, hashtag trends were the most common marketing tactic (35%). Another 29% of entrepreneurs with professional social support are using memes or trends on social media and also they are using guest posts as a marketing tactic.

Last Tip

Social media strategies can help small businesses and entrepreneurs attract followers and customers. Social media marketing is important for entrepreneurs but they need to create successful social media strategies to grow their business.

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marketing business Social Media Startups work from home

Marketers Guide: 8 Marketing Tips To Succeed In 2021

Marketers Guide: 8 Marketing Tips To Succeed In 2021

Marketing and the online world are changing pretty quickly. It’s essential to know new tips and trends to become a successful marketer and grow your business this year.

Marketers Guide: Marketing Tips To Succeed In 2021

Here are a marketer’s guide and useful marketing tips to succeed in 2021.

  1. Strategies and Budget

Most businesses these days don’t have big budgets to invest in expensive marketing strategies. You need to create marketing strategies that are low-cost and profitable.

First, you need to know your target audience. Then you need to fill their needs. You can use social media platforms, YouTube, Quora, forums, etc. Then you can provide high-quality and informative content to promote your business and attract more interested people (Potential Customers).

  1. Use Social Media Ads

87% of social marketers already use Facebook ads. Also, many marketers are using paid ads on Instagram, Twitter, LinkedIn, and TikTok. Social media platforms are popular and effective. Many businesses and brands know that paid promotion (Ads) is a must if you want to get visibility.

  1. Use Your Existing Content

Most marketers today understand that they need to produce large volumes of content to increase their targeted traffic. But they often focus on creating new content and overlooking the value of their existing content.

You can reuse your existing content and create videos, slideshows, or even e-books.

  1. Brand Advocates and Recommendations

People look for recommendations from their friends before buying a product or service. Your customers and followers are a powerful resource to help you reach new audiences and generate conversions.

It’s better to create campaigns to incentivize them to spread your message. Create offer rewards for referrals. Or you can create a branded hashtag and encourage your audience to use it.

  1. User Experience

Creating a message that speaks to your target audience is the first step to success. But you need to create an excellent website user experience (UX) to improve your marketing strategy and generate sales.

So you need to optimize your UX to drive traffic and sales. It’s essential to improve site speed, navigation, and mobile-friendly website.

  1. Authenticity and Relationships

People don’t like salesy content. Brands and businesses need to develop better strategies to build authentic, long-term, relationships with their target audience.

One of the best ways is to create live content. Host a live podcast, stream Facebook Live videos, webinars, etc. Many people like the live content and they feel happy and a part of your business.

  1. Use Influencers

Influencer marketing is a great way to broaden your reach on social media and the web. Collaborate with influencers in your industry to reach a new audience. Gain followers and improve your online presence.

You can also use micro-influencers to promote your business.

  1. Strategy Analysis

All the marketers know the importance of analysis to optimize their strategies. Top marketers don’t rely on past performance to improve their strategies. They make adjustments to their strategies in real-time based on the latest insights.

You need to analyze the performance of your marketing strategy and you need to improve it right away.

Last Tip

You have to know about new technologies, tips, and trends to create a successful marketing strategy. Take action now. Adopt new tips to succeed as a marketer in 2021. Important Tip. Never Quite – Never Give Up!

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marketing business Social Media Startups

Content Marketing: 6 Tips on How to Generate More Leads

Content Marketing: 6 Tips on How to Generate More Leads

Content marketing is essential these days. Many people worldwide produce and consume digital content daily. Providing content via digital platforms is a primary way to inform, engage, and connect with your target audience.

Content Marketing: How to Generate More Leads

Many businesses and brands reevaluate and create new content marketing strategies to generate leads and sales. So it’s important to know tips and trends about content marketing and how to promote your business successfully.

Here are some interesting tips about content marketing and how to generate more leads.

  1. Use Social Media Platforms

Many people are using social media platforms every day. You need to create informative content and share it on social media. Your website or blog and social media are the primary places to share your content.

Also, you can use email marketing, paid ads, forums, to expand your reach and attract more people to your business.

  1. High-Quality Content

High-quality and informative content is essential. It helps you to attract more interested people, increase traffic, generate leads, and achieve higher rankings on search engines (SEO Effect).

Also, it helps you to become a leader in your niche or topic.

  1. Visual Content

Visual content is attractive and can engage your target audience. Stats show that content with visuals gets 94% more views than text-based content. You can create or repurpose content to make it visually enticing.

You can add charts and graphs, images, or even repurposing them as an eBook.

Animated videos and infographics are also popular, effective, and engaging content types. It’s better to know what type of visual content prefer your target audience.

  1. Clear Content – Easy to Read

Content that is clear and informative it’s more attractive. Focus on the topic of your content and create a clear narrative and easy-to-follow or easy-to-read content type. People like to read listicles or how-to content.

Make it flow and easy to read otherwise readers may click away. Content that connects with your target audience immediately means that they will return and become loyal followers or leads of your business.

  1. Use Data

If you want to add credibility, research and then use data. These days data is the new trend because of AI technology.

Data show that your content is credible and trustworthy. So your content gains the trust of your readers and you can build long-term relationships with them.

  1. Use Call-To-Action

Informative content is an effective tool for lead generation. But content, like blog posts, articles, and videos, typically does not require information submission. They don’t have a CTA (Call-to-action).

But you can insert CTAs that connect to high-value content and generate leads. Also, you can use a free eBook or report to generate leads. (Common Tip).

When sharing social media content, make it easy for your followers to click and view. If an eBook is downloaded as a PDF, ensure an easy download process.

Last Tip

Content that is quality, relevant, informative, engaging, and useful for your target audience is key to building a trustworthy long-term relationship with your business or brand.

If you provide valuable content your readers will become leads and you will grow your business and sales. Very simple!

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Social Media business infographic marketing work from home

Social Media Hashtags: 8 Tips on How to Create A Successful Strategy in 2021 [Infographic]

Social Media Hashtags: How to Create A Successful Strategy in 2021

Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.

Social Media Hashtags: How to Create A Successful Strategy in 2021

You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.

Here are some tips about social media hashtags and how to create a successful strategy in 2021.

  1. Why You Need To Use Hashtags

Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.

But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.

A good hashtag will help you to create high visibility for your brand and a higher ROI.

  1. Why You Need a Hashtag Strategy

A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.

Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.

A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.

  1. Find Out What Your Audience Wants

They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.

Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.

  1. Hashtag and Social Media Platform Rules

Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.

For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.

Different platforms mean different rules.

  1. Types of Hashtag Strategies

There are three types of marketing strategies for hashtags.

Brand & Campaign Specific
Trending
Content Hashtags

Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.

A trending hashtag is popular because of the topic it is covering.

Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.

  1. Use Catchy Hashtags

If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.

  1. Use Trending Hashtags

Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.

Trending hashtags in your content will drive higher engagement rates.

  1. Use Inspiring Hashtags

Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.

Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.

Last Tip

The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.

Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.

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business marketing Social Media Startups work from home

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

These days Social media platforms are a popular marketing tool for businesses. Many entrepreneurs and marketers are using social media strategies to promote their business, products, or services.

Social Media Marketing: How to Improve Your Strategy with Images and Slideshows

You can use slideshows and images to market your business. Slideshow presentations have become one of the best ways to spread the word about your brand, increase followers, and generate sales.

Here are some useful tips about how to improve your social media strategy with slideshows and images.

  1. Use Your Content to Create Slides

The best way to build an online presence and grow your target audience is to create quality and useful content. Your slideshow presentations should contain content that your audience wants to read.

Explore various topics on social media platforms, then repurpose the content into slides. So your content will reach a bigger audience.

Also, research keywords to achieve higher rankings. You will improve your SEO strategy with the right keywords.

  1. Use Effective Stock Images

Studies show that the human brain processes an image quicker than plain text. You must include attractive and effective images in your slideshow presentation to grab your audience’s attention.

Images are easy to edit and upload. Images are an easy way to represent your content. Find relevant images and optimize them for social media.

Also, you need to include a tagline in every picture or image to achieve the best results. There is no limit to the number of images you can use in one slideshow presentation.

  1. Use SlideShare

Slideshows can boost your business and your traffic, but you need to know where you post them. SlideShare is one of the best places to post them. Posting them on this website will make them more effective and useful as they promote your brand.

SlideShare is a free platform. Keep your presentations short because long presentations can become boring. You can use slide templates to save time. Templates will be great for quick presentations when you’re under time pressure.

  1. Create and Use Infographics

Stats show that 68% of B2B marketers have started to use infographics in the past four years.

Text can be irritating to your audience or it’s difficult for them to grab the main message you have in the slides. Infographics can deliver the desired results easier and faster.

You can use PowerPoint to create infographics for social media. Also, you need to optimize them to the correct size to ensure that they display correctly on the social media platforms you’ll post to.

  1. Text and Slides

Text is a great way to communicate, but not all the time. If you like to pass your message efficiently, don’t use too much text on your slides. Every slide should communicate a unique idea. You need to use 25-30 words to be effective.

If you have a big idea that cannot fit in one slide you need to break it up and use several slides to communicate it successfully. Make them as interesting as you can. The results will be amazing.

  1. Clear and Simple – Optimization

If you’re looking to get more engagements and new visitors through your slides, focus on making them as clear as possible. Ensure that visitors, even those who are using their mobile phones to view the slides, have a great experience.

It would help if you had large fonts that are easy to read on small screens. Also, it’s important to use optimized images to catch the reader’s attention. Your typography needs to be perfect to ensure the message reaches your audience as expected.

  1. Create Attractive Slides and Headlines

You need to ensure that people get the point straight away. You need to determine which slide comes first and which one comes last in your slideshow presentation.

Ensure that your content will intrigue readers and evoke emotions. Your first slide should attract people and give a reason to keep looking at the rest of the presentation. Also, it’s important to create an attractive headline or title.

Last Tip

An effective social media strategy is what every business needs to grow today. A Slideshow presentation is one of the best things you can do to promote your business.

You need to ensure that your slides and images are catchy to influence and impress your target audience. Start using slideshows as part of your social media strategy.