Category: Social Media

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YouTube Statistics: Demographics and Facts [Infographic]

YouTube is the most popular video platform. The hype around YouTube is centered around its simplicity and popularity of video content. Video content creators can easily upload and share a video within minutes (reaching a big audience around the world).

Users can share YouTube videos across their social media platforms, embed them into blog posts, or in forums.

On YouTube, you can find whatever you need. Beauty treatments, diets, and healthy guides, video game guides, e-learning courses, vlogs, product reviews, there’s something for everyone on YouTube.

  1. General Stats

YouTube has over 2 billion monthly active users

The total number of daily active users is 30+ million

There are over 300,000 YouTube TV paying subscribers

Each visitors spends around 11 minutes and 24 seconds per day on YouTube

More than 100 countries have their local version of YouTube

YouTube accounts for more than one-third of mobile internet traffic

Over 50% of YouTube users visit the site daily

Online video will account for 79% of internet traffic this year

500 hours of content are uploaded to YouTube every minute

  1. Demographics Stats

YouTube accounts for 67% of online video consumption among Millenials

81% of US internet users between the ages of 15 and 25 years old use YouTube

YouTube reaches 95% of internet users over 55 during the average month

Two-thirds of Millenials say they can find how-to content for almost anything on YouTube

79% of internet users say they have a YouTube account

At least 90% of US internet users aged 18 to 44 years old accessed YouTube

90% of US digital video viewers use YouTube

Almost 15% of YouTube’s site traffic comes from the US

Only 33% of popular YouTube videos are in English

  1. Marketing Stats

8 out of 10 marketers believe YouTube to be the most effective video marketing platform

70% of shoppers say they are open to learning about products from brands on YouTube

62% of YouTube mobile advertising receives the viewers’ attention

95% of YouTube ads are audible

93% of ads are viewable

Among digital channels and platforms, YouTube has the second-most influence on purchases

YouTube users are 3 times more likely to watch a tutorial compare to reading instructions

Two-thirds of shoppers say the video is their source of purchase inspiration

YouTube is the second-most popular place to post videos among businesses

Nearly half of marketers are investing in YouTube advertising

Mobile YouTube ads are 84% more likely to engage prospects than a TV ad

  1. Usage Stats

2019 saw a 39% increase in users watching YouTube on TV screens

70% of the total watch time on YouTube is via a mobile device

1 billion hours of video are watched via YouTube every day

The average user views about 6.740 pages every day

Product reviews, how-tos, and vlogs are within the top three types of videos that get a lot of views

  1. Fun Facts About YouTube

Gangnam Style was so popular that it broke YouTube’s video counter

20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds

YouTube is the second-largest search engine in the world

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Blogs: Effective Tips on How to Succeed in 2021

These days it’s very easy to start a blog and become a blogger. But how can become a successful blogger? How you can earn more money with your blog? The simple (common) answer is passion and dedication. But there are many more things and tips you need to know.

Here are some effective tips and techniques about how to become a successful blogger in 2021.

  1. Writing Technique and Quality Content

You need to develop a content writing technique. But you need to create quality content to generate more traffic. Your writing should always be easy to understand and simple to read.

You can master this skill or technique by writing a lot daily. Attempt to write at least 400 to 600 words daily. You need to practice (write) every day.

  1. Networking – Connect With Bloggers

Networking is a valuable blogging skill to have. This skill allows you to connect with other bloggers and generate targeted traffic to your blog.

Here are a few tips to grow your network.

Use Social Media: Include your social media channel links to your blog, and also share your blog posts to your social media.

Find and Join a Blogger Network: Some blogger networks also offer sponsored post opportunities, traffic, and ad revenue.

  1. Photo Editing and Images

An attractive image can generate more traffic and shares. (People love visuals)

Bloggers that improve their photo editing skills can boost their followers (readers) and traffic. You need to know how to format the photo, resize, crop, and other basic tasks.

Also, you can learn how to create effective infographics. With infographics, you can attract more interested people to your blog.

  1. Learn HTML and CSS

You don’t need to be a programmer, WordPress developer, or a coding expert to succeed in blogging. But you need to know basic HTML coding like image interlinking, adding alt tags, headings, and paragraphs.

There are many WordPress themes (free and paid) you can choose for your blog. But to make unique design changes, you should know the necessary principles of CSS (cascading style sheets).

Learning the basic principles of coding will help you to create an attractive or amazing blog.

  1. Marketing and Selling Online – Important

If you want to succeed online you need to learn the art of marketing. If you do not know how to market or promote your blog (content, and products), you’ll fail to develop a loyal reader base. It’s very important to improve your selling and marketing skills as a blogger.

Read more about psychology, marketing, and online business books. Reading books can give you excellent ideas on what to do and what to avoid. Also, you can find free courses to develop the skills you need.

  1. SEO Strategy

To get your articles or blog posts ranked higher on Google and other search engines (generate more organic traffic), you need to know about search engine optimization (SEO) strategies. These days SEO is a necessity for all websites and businesses.

Writing quality content isn’t enough to get your site in search results. (there is massive competition for each blogging niche).

Attention! Avoid black-hat SEO techniques. Search engines are pretty smart and they will black-list your blog!

  1. Engagement

Posting questions and comments on your blog regularly will help you to engage readers. You need to be active on your blog and help your readers.

When you post questions for your readers, ensure that your response pretty quick. You can only engage your readers by creating an active and consistent presence online.

Blogging Mistakes To Avoid

  1. Not Creating Blog Posts

Many bad or amateur bloggers always have a “good” reason why they can’t write articles (blog posts). Maybe they haven’t time or maybe they haven’t any good ideas. Trying to become a successful blogger without blog posts it’s impossible! If you want to become a successful blogger you need to create many blog posts. At least 5 per week!

Successful bloggers know that, if they keep writing, and improving their writing skills people will come, and also search engines will discover their blogs. They also know that their content is their brand and content marketing is very important to succeed.

  1. You Don’t Search

These days blog readers are different and very smart. If you want to be a successful blogger, you need to dig deeper. It’s important to search, dig deeper, write comprehensive, in-depth articles.

  1. You Are Not Consistent

If you want to create a successful blog, you need to write consistently. Many bloggers think that blogging is a hobby. They are writing in their free time, even if they’re trying to living from blogging.

You need to avoid this. Schedule your writing time like it’s an appointment. (it’s time to work). Think again. Blogging it’s a business, not a hobby!

  1. You Don’t Have An SEO Strategy

Blogging and SEO are working together. Your blog must be optimized properly. Many beginners bloggers often forget to think about SEO and why it’s important. You need to optimize your content for keywords, user experience, and mobile search. Even voice search!

You need to create an effective SEO strategy to achieve higher rankings, increase targeted traffic, and make money online. Pretty Simple!

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Social Media Posts: Tips on How to Create Effective Posts [Infographic]

Social media is not about posting random content. Social media it’s about interacting and engaging. Brands, businesses, and marketers need to engage with their followers. It’s pretty important to build relationships and create interesting social media posts.

Here are some tips about how to create interesting and effective social media posts.

  1. Color and Style

These days people on social media platforms are scanning through their newsfeeds quickly. If they don’t find something interesting, eye-catching, or unique they will ignore it.

Use colors and create a unique style for your business’ social media posts. Your content will be more attractive and recognizable. So your followers will read and interact with your social media posts.

  1. Be Helpful and Authentic (Original)

You need to create quality and helpful social media posts. But also you can mention your products or services. Important Tip! Don’t oversell

Your followers come to your page because they want to find something interesting or useful. You need to be authentic and also you need to help your followers. You need to gain their trust!

  1. Spark Curiosity – Use Attractive Headlines

Successful marketers know that the headline of an article is the most important part. Stats show that 80% of people read headlines, only 20% read the body copy. A great, attractive, headline can increase traffic, followers, and engagement.

To make your social media posts more fun, try new ideas or ways to spark curiosity. Playing with headlines that will provoke your readers’ curiosity or make them laugh. Humor and fun are pretty effective!

  1. Use Visuals – Visual Marketing

Visuals in social media posts is a great way to generate more engagement and more social sharing. People love visuals. Don’t forget that people like visuals or video much more than plain text.

  1. Be Creative With Your Social Media Posts

it’s very important to be creative and playful with your social media posts. But depending on who your target audience is, you may need to experiment a bit to find the perfect social media outline for you. Search a bit for new trends and tips about social media posts and use new ideas to surprise your followers!

  1. Have Fun and Entertainment

Fun social media posts are very effective and useful to entertain your target audience and promote your business. Your followers will share your content if it’s an amusement and they like it.

  1. Share Quality and Value

For brands, businesses, or marketers success on social media means you need to offer value and quality content to your target audience. You need to become a trustworthy source of relevant content in your area of expertise. (Topic or Niche)

  1. Share Useful Blog Posts

Blog posts are a great content option for social media. Blog posts will attract more interested people and they will encourage your followers to engage with your business online. Also, blog posts will increase targeted traffic and even sales.

You can use blog posts you’ve posted in the past too. Be sure to maintain a good variety of content between reposts.

  1. Create Evergreen Content

When creating content you need to keep the long game in mind. Evergreen content is useful forever. You can use a valuable blog post, an informative infographic, or a how-to video.

If a social media post offers timeless value to your target audience, it can remain relevant for a long time. and will be shared many times.

  1. Post Schedule and Consistent

As you know it’s important to create content for humans, but you need and the search engines (Big Trouble). One of the best ways to do that is to post engaging content on a regularly.

Stats show that a business that posts daily or at least five times a week generates more engagement, traffic, and higher rankings on search engines.

Important Tip! Social media and the online world are changing pretty fast. You cannot use past tips and techniques. You need to learn about new trends and tips. Also, you need to use innovation and new ideas! You need to create quality and effective social media posts to generate engagement and sales.

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eCommerce: Tips on How to Create an Effective Marketing Strategy

An effective marketing strategy for your eCommerce is very important to drive traffic and customers to your online store. eCommerce marketers and business owners need to know trends and tips to create effective marketing strategies.

Here are some effective tips about how to create a successful marketing strategy for your eCommerce website.

  1. Email Marketing

Email marketing is when you send promotional email messages to your subscribers and customers.

There are many ways to use email marketing campaigns for eCommerce marketing. You can use eCommerce marketing automation to inform your customers about your offers, discounts, promotions, or giveaways. Here are a few different emails you can send:

Welcome emails: Emails sent to new subscribers or customers.

Sales, discounts, or promotions: Emails sent to customers notifying them about a sale or promotion. These kinds of emails can also be used to notify customers of a new product line or a giveaway.

Shipping notification: these messages are sent to inform a customer that their products have been shipped.

Nurture emails: these emails are sent to nurture the customer and bring them back to your eCommerce store or website.

  1. eCommerce and Content Marketing

Content marketing is a pretty effective strategy to generate more sales. Everything is content. Your product description, sales banners, product photos. All of this content can be used to send to your customers.

Content is a necessity to grow your brand and your eCommerce business. Content can have many forms:

Articles
Visuals
Product photos
Product description
Infographics
GIFs
Videos
Even memes

How to create a content marketing strategy for your eCommerce.

Your content always needs to drive people back to your business. Your content need to resonate with your target audience (customers).

Creating great content can be difficult and time-consuming, but it’s valuable because Google loves quality and fresh content. It’s the best way to achieve higher rankings.

So updating your eCommerce site with fresh, quality, and SEO-friendly content helps Google crawl and index your site. A successful content marketing strategy will generate more targeted traffic to your eCommerce website and probably more sales.

  1. Referral Marketing

Referral marketing is one of the most powerful strategies. It’s the old but classic word-of-mouth strategy. You need to encourage customers to refer their friends and family. You can offer a discount, a giveaway, or even a gift if they refer new customers to your eCommerce business. (Referral marketing it’s like affiliate marketing but more friendly).

Your happy customers is a great way to boost your business and revenue. Stats show that is easier and more effective to trust your friends who have similar interests with you and not a brand or business you may not even know.

  1. Instagram Marketing – Visual Marketing

Ecommerce marketing mostly is about visuals. If you are using Instagram to promote your eCommerce business you need to know some tips.

Use a posting schedule: there’s no rule for how often or when, but many marketers say “the more the better”

Use relevant hashtags: Instagram loves hashtags more than any other social media platform.

Put your eCommerce in your bio: Instagram doesn’t let you put links in your posts. So you need to put your link in your bio to drive traffic to your store.

Engagement: When customers comment on your posts, interact with them, and do what you can to engage them.

Look at your competitors to see what works best for them and then try their methods and techniques.

  1. Use Personalization Marketing

Many people get bored with ads and promotional messages. So you need to use personalization marketing. If you can personalize your messages, and even site recommendations, your customers will be more happy and active. You need to know what your customers need or searching for.

So you can easily fill their needs. (Great Tip!)

  1. Live Chat and Chat Bots

Live chat can increase your sales if you help your customers with instant answers. live chat can give your customers the information they need or help them to solve, fix, a problem. If you don’t help your customers they will go to your competitors. Help is pretty valuable!

You can even use live chatbots to answer common questions. These days many eCommerce businesses are using chatbots because they are pretty helpful and fast. Chatbots are working for free 24 hours every day!

  1. Retargeting Marketing

Many people (maybe all!) do not buy on their first visit to a website. So it’s very important to have a retargeting marketing strategy.

One of the most effective ways is to run retargeting ads on other websites. When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products. (Google has started this strategy a long time ago!)

You can also retarget customers with email campaigns.

These days many businesses are creating retargeting marketing strategies with the help of artificial intelligence. Probably it’s the future of marketing.

You can use many eCommerce marketing strategies. Experiment, try new ideas and get creative. Effective marketing strategies will help you to build trust, relationships, and loyal customers that will buy from your business, eCommerce store, many times.

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Instagram: How to Promote Successfully Your Small Business

Instagram has millions of active users. It’s one of the most popular and effective social media platforms. It’s a great social media platform to promote your small business, attract more customers, followers, and generate sales.

You can always promote your business on Instagram to boost your sales and increase profits.

Here are some tips about how to promote your small business successfully on Instagram.

Use Effective Instagram SEO Tips

You need to optimize your account to be found by search engines. You need to use effective SEO tips to generate traffic, followers, and sales.

  1. Optimize Your Instagram Username

Your Instagram username is searchable. If you want to get more free Instagram followers, you need to optimize your username.

Your username should be easy to search, include a short keyword that best describes your niche, make your brand name bold.

  1. Use Relevant Instagram Hashtags

Instagram allows you to add 30 hashtags to your posts. Using hashtags, Instagram users can find your posts by searching for keywords and hashtags. Add the most relevant hashtags and increase your engagement.

  1. Use Geotags or Locations to Your Posts

Geotags or locations to your posts attract more local followers. Instagram algorithms show local posts more frequently.

  1. Use ALT Text to Your Posts

Another effective SEO tip on Instagram is adding ALT texts. ALT text is keywords that can be added to posts. These keywords not only describe the purpose of posts but also help Google spiders detect your Instagram images.

So, your posts will appear on Google images results which can lead people to your Instagram business account.

  1. Promote Instagram on Other Social Media Platforms

Instagram is not the only social media platform you can use. Twitter, YouTube, Facebook, TikTok, and Pinterest are also great social media platforms to attract customers and boost sales. Add more social media accounts to your Instagram bio, and cross-promote your services to get more followers.

  1. Use Shoppable Posts and Stories

One of the most amazing features of Instagram (Business Accounts) is the shoppable posts. Using these posts, you can easily sell your products through Instagram. This tip increases your conversions.

The reason is that people can purchase your products directly from Instagram. People like it because they save valuable time.

Also, you can use shoppable stories. They are more effective than shoppable posts.

  1. Use Giveaway Contests

Everyone loves getting free stuff. You can offer free stuff as rewards in an Instagram contest. Instagram giveaway contests are very effective. All you have to do is to choose your gifts, set some rules, and share posts frequently to invite more people to your giveaway contests.

It’s a great way to promote your small business (Your Products) on Instagram and get more followers and money.

  1. Branding – Important

Branding is very important. Branding on social media platforms increases brand authority. After a short period, people will recognize your Instagram account from posts you are sharing. This is a very successful way to grow your business and become an expert.

  1. Use Videos – 3 Ways

You can share videos on Instagram in 3 different ways.

The first way is to share a video on your Instagram feed. Videos that can be shared on your feed have a maximum length of 60 seconds. But you can share up to 10 videos using the carousel feature.

Instagram Stories

Another effective way to share videos is Instagram stories. Videos shared on stories can be 15 seconds long. This type of video is suitable for sharing promo videos, and tips and tricks related to your products or services.

IGTV

The best way to share videos on Instagram is to use IGTV. On IGTV, you can share videos up to an hour in length. These videos can contain tutorials, interviews, and other new ideas to attract more people.

  1. Use Trends

One of the best tips to promote your small business on Instagram is to know and use the trends. If you share something that people are already like (Trend) you can attract more interested people to your Instagram account to buy your products or services.

  1. Use Influencer Marketing

One of the best ways to increase your visibility on Instagram is to use influencer marketing. All you have to do is to find the best influencer for your niche and offer them something valuable.

Attention! Macro-influencers can provide you with millions of followers but, if you can’t afford the prices, you can start with micro-influencers.

Instead of targeting millions of followers, you’ll target about 100K followers which are great for your business. Also, many stats show that micro-influencers generate more engagement than macro-influencers.

  1. Use Instagram Ads

You can use Instagram ads to advertise your products and promote your small business. But this option is not free. Instagram can promote your products and help you get more local customers. So, if you have the money you can try this feature to grow your business.

Instagram is a great platform to promote your business, products, or services. Use tips and trends to grow your small business, generate targeted traffic, followers, and increase sales. You can promote successfully your small business on Instagram. Take Action Now!

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