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Business Guide: Branding Tips and Techniques [Infographic]

Branding can help you to win your competitors, add value to your business, and generate engagement with your customers. Branding can highlight your products or services and make them unique and valuable.

The Famous founder of Amazon, Jeff Bezos, says about branding: “Your brand is what other people say about you when you’re not in the room.”

Effective branding can create an emotional bond in the minds of people. People always are willing to pay more for a branded product than for an unbranded.

Creating a connection with people is very important for your business. Branding can help your business to connect with people and generate relationships.

Building a brand requires an effective strategy. Stats show that 55% of consumers worldwide buy based on a company’s brand values and impact.

Tips for Successful Branding

If you’re thinking to rebrand your business here are some effective tips you need to know.

  1. The big idea

The big idea is the reason why you build a business. You should show what makes you different, what you offer, the benefits, the advantages, etc.

  1. Vision

A vision for your business means that you thinking about the future and you have a plan. A vision may be a big one or maybe very simple like offering an existing product in a completely new way.

  1. Value
Business presentation on a laptop screen

Value means what you stand for and it can be communicated in what you do. Branding and design experts can help you clarify what your business stands for and then they can help you to communicate that effectively.

This might be through graphic design, advertising, the materials used in product manufacture, and so on.

  1. Personality

The way you decide to present this communication – the tone, language, and design, for example – is the personality of your business.

You need strategies and a marketing plan about how to present it to people.

  1. Storytelling

A very effective technique in branding a business is to tell its story. How you start your business, difficulties, mistakes, how to achieve success, etc.

  1. Design and branding

Many people think that a brand is simply a logo or identity. The logo is just the sign (trademark) of a brand, it is seen most frequently by many people.

Effective design is about building a relationship between a brand and its audience, creating a strong emotional connection.

A brand not only conveys its values but it understands the needs of its audience.

  1. Useful Tips to Grow Your Brand

When branding your business, start small and remember to focus on your target audience. It’s very important to show the qualities and benefits that make your branding unique.

Your website is the most important tool to promote and grow your brand. Incorporate your voice, message, and personality into the website’s content.

Also, you need to use video marketing! YouTube, Facebook Video, Snapchat, TikTok, and Instagram Stories need to have useful content with your unique brand voice and personality.

Important! When you build a brand for your small business, you are the best person to market your brand. No one knows your brand better than you, so it’s up to you to spread the word.

Also, encourage your loyal customers to post reviews, or share your content. They are the best, free, marketers for your business!

One of the most effective ways to increase brand awareness and generate relevant targeted traffic to your website is search engine optimization (SEO) and the right, quality, content.

Use social media marketing. Many people use social media networks to purchase from a brand. (about 77% of them!)

Make your research to find more tips and trends about branding. But don’t forget you need to work hard every day. Branding its business, not a hobby!

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Small Business Tips: How Chatbots Can Improve and Grow Your Business

As you know time is business money, and chatbots can save your business a lot of time by automating various operations, like customer service, marketing, and improving the customer experience.

Also, chatbots can improve your business, increase sales, and grow your brand. Here are some tips you need to know about chatbots and businesses.

Millennials (your new target audience) like to use a chatbot that provides a personalized shopping experience. The benefits of chatbots are also not limited to any industry. Stats show that many businesses have benefitted from chatbots. Businesses like, real estate, travel, education, healthcare, and finance. Chatbots have become a necessity for businesses and industries.

Benefits and Advantages of Chatbots

  1. Automation

Automation in customer service is a great advantage for your businesses. Reports show that 30% of customer service positions in the US can be automated through chatbots, saving businesses a lot of money annually.

You need to know that chatbots can be trained to answer repetitive queries without human involvement. Chatbots can also engage multiple customers at a time, increasing your support team’s productivity.

Chatbots can complete more tasks at no cost and increase your profits. Pretty awesome!

  1. Chatbots and Customer Service

Speed and efficiency are very important for successful customer service. Chatbots can provide immediate customer service 24 hours/every day.

Stats show that 85% of buyers expect you to respond to their queries in 10 minutes or less. Many of your customers also feel frustrated if they have to wait too long for answers. Chatbots can help your business and customers by answering up to 83% of routine queries instantly.

Also, chatbots can generate leads for your business. Chatbots can take the necessary details from visitors when interacting with them.

  1. Chatbots are Patient (Never Complain)

Chatbots do not have emotions (yet) and don’t feel frustrated or complain even when asked the same question a thousand times.

  1. Chatbots and Personalization Marketing

Customers are expecting businesses to provide them customized recommendations and offers. Chatbots can help you to provide personalized shopping experiences for your customers by analyzing their browsing data and give them relevant offers or discounts. Chatbots can improve engagement and sales by helping your site visitors.

A chatbot can ask your visitors what they are looking for and can suggest interesting options to make the overall experience effective and time-saving.

  1. Grow Your Business with Chatbots

AI-powered chatbots have changed and improved a lot of customer service. Chatbots make it easier for your business to meet customer expectations and fill their needs. The chatbot is your best, little, helper.

Important Tip! The best thing about chatbots is that they improve with usage. The more your customers interact with your chatbot, the better it will understand them and guide them to the right decision. They have the best solutions for your customer problems!

Chatbots are Amazing! 

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Business Tips: How to Grow Your Brand with Google Trends

Google Trends is a pretty effective app that shows the popularity of a search term in Google. You can learn the trends (what people are searching for more on Google). You can find demographic insights, related topics, and related queries.

  1. Use Google Trends to Find Popular Niches

Google Trends is a pretty effective tool to find a popular or profitable niche. If you are searching for a new niche, you need to change your range from “Past 12 months” to “present month.” You can see whether the search volume is increasing or declining. But it also allows you to see seasonal trends like Christmas, summer holidays, spring trends, etc.

  1. Find Product Categories and Topics

If you created a niche website about how to make money online you might be interested in expanding into other niches. So instead of one niche, you want to sell other products or services that people may also be interested in and like.

So if you’re looking to expand the product collections on your website, checking out the related topics will be helpful to expand your business and attract more people (target audience) to your website.

  1. Use Google Trends To Find Keywords

If you’re selling a new trending software on your website. Google Trends shows that searches for this are trending items. But you need to know which keywords to use, and how to optimize a blog post on this topic.

A helpful trick is to take a quick look at “Related queries” on Google Trends.

  1. Promote Seasonal Trends

Seasonal trends are pretty effective for your business. During high-season your sales will increase but during low-season, your sales are not high. Then it’s better to sell seasonal products.

  1. Google Trends and Content Marketing Strategy

Content marketing helps your website to get more traffic, increase brand awareness, and generate more customers. So you need to create blog content for your business to grow your brand.

Important! You need to use an effective SEO strategy to grow your website or blog traffic

  1. Create Content About Current Trends

On Google Trends there is a section about trending searches. Trending searches are the hottest or pretty popular topics of the moment. You can browse daily trending searches or search by country.

You can attract relevant audiences (interested people) to your website. Also, you can create newsworthy stories on your blog and generate targeted traffic back to your website.

You can also jump on trending hashtags on Twitter or Instagram to share your newsworthy article to get more followers and social media engagement.

  1. Google Trends and YouTube

While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach on social media and YouTube.

Tips and Trends

Google Trends can give you insights that will grow your business and your profits. You can increase your blog traffic with effective SEO posts and reach your target audience.

It’s time to start using Google Trends. Take Action Now!

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Word of Mouth Marketing: Benefits and Strategies You Need to Know

Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, or event.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

There is a simple secret in marketing: Your biggest marketing asset is your existing, loyal, customers.

Here are some benefits and strategies about word of mouth marketing you need to know.

These days many businesses are spending a lot of money on advertising but they ignore their loyal customers.

The power of word-of-mouth recommendations is huge. Word of mouth can generate traffic, leads, and sales for your business.

People trust what others have to say, which means when they hear about something from a friend they’re more likely to buy.

Word of mouth marketing isn’t just about getting customers to talk about your brand. It’s about turning your customers into raving fans.

Word of Mouth Advertising

Word of mouth advertising can result in the same impact as word of mouth marketing but typically involves payment to an influencer. Word of mouth advertising is a form of paid advertising.

Benefits of Word of Mouth Marketing

Here are some benefits you need to know.

  1. Free Marketing: Word of mouth marketing is free. But you need to attract more customers and build a strong relationship. if you’re offering a shopping experience worth talking about, many customers will start talking about your brand to their friends.
  2. More Sales: Also, you will get a few sales from the customer who recommended your brand. Because if a customer loves your brand enough to recommend your brand to their friends, they’ll likely keep shopping with you.
  3. Brand Growth: Word of mouth marketing has a viral marketing element to it. If you build an effective experience for your customers, a happy customer may help your brand go viral.

When starting word of mouth may only lead to a couple of sales. But as your brand grows you might notice that more people start tagging friends on your social media posts, and promoting your business.

Why is Word of Mouth Important?

There are many benefits of word of mouth marketing but why is it so important? Stats show that more than half of all consumers (60%) share their positive experiences with a company on social media.

This means that after buying from your store or interacting with your brand, your customers are engaging in word of mouth promotion online.

Important Tip. A satisfied customer is your best, free, live, advertisement!

Word of mouth marketing can be a powerful way to build your brand, grow your customer base, and increase sales!

Word of Mouth Marketing Strategies

  1. Reviews

The review is an effective word of mouth strategy. The customer leaves a product review on the product page for the product they purchased. Your visitors will read the review and may like to buy the product based on the reviews they’ve read from real customers.

  1. User-Generated Content

You can encourage word of mouth by getting customers to create content. You can post customer photos on your social media or your product pages.

Also, you can offer incentives for promoting your brand. You can create an affiliate program where you offer perks or points for content that your customers create.

  1. Use Freebies

Shoppers love free stuff. Give freebies to your customers and they feel special and will promote your business to their friends and social media too.
Freebies are pretty effective and they can influence your customers and increase loyalty.

  1. Use Giveaways

Giveaways and contests are great word of a mouth marketing ideas. You can give away a free product on your store or website. You can have entries that require customers to share the giveaway on social media for a chance to win the prize.

What To Do

Creating a word of mouth marketing campaign can help you to grow a brand and get more sales.

Encourage customers to tag friends on social media posts, share their product photos online, and write product reviews.

These tips can help you to master word of mouth marketing. The benefits are endless when you use word of mouth marketing. Take action today and start your effective word of mouth strategy to grow your business. 

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Small Business: How to Promote Successfully Your Website

Website promotion is about online and offline marketing tactics and strategies you can use to increase the visibility and the online presence of your website. So interested people can find it easy.

These strategies will generate targeted traffic (You will attract your target audience). This is very important for your business because you will generate more leads, more sales, and more money. (very simple).

You cannot simply create a website, add content, and hope that customers will find it. You must promote it if you want to generate traffic and sales.

How To Promote Your Website

You can promote your website online and offline.

Online Website Promotion

Search engine optimization (SEO). Search engines list your website in search engine results. SEO strategies include developing content, using keywords in the content, and metadata. Also, it’s very effective to build backlinks.

Email marketing: Email marketing is a very simple strategy. You need to build your email list. You get permission from people interested in your business and sending them emails about interesting topics and promotions to generate customers and sales.

Content marketing: Content marketing is about creating blog posts on your blog, reports, infographics, or even videos and tutorials.

Social media marketing: You need to have an active presence on social media. You need to create relevant text content (posts) or visual content (photos images, or YouTube videos).

Digital marketing: Digital marketing is about paid or unpaid ads promoting your business website. You can use ads on social media sites, banner ads on other websites, or paid search ads to appear in search engine results when users search for keywords related to your business.

Offline Website Promotion

Direct mail: Old classic method. You can be sent by mail product catalogs, discounts, postcards, etc, to targeted customers with a call-to-action (visit the website or buy a product half-price).

Print advertising: Use ads in newspapers or magazines. Ads in local newspapers are cheaper and effective.

Television and radio advertising: These days are not so effective but if you have the budget you can try.

Press releases: A press release is a document that highlights the benefits of your products or services. After you create one, submit it to newspapers or local catalogs for publication.

Article writing: Write for magazines, blogs, forums, etc. You need to include a link to your website.

Word-of-mouth promotion: A classic, evergreen, easy, and effective marketing strategy. Word-of-mouth is the oldest marketing strategy but still working!

Tell your friends and family about your awesome website and inspire them to promote it.

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