Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.
Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.
The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.
Why Social Media Marketing is Important
It’s the fastest way to spread the word about a new product, service, or interesting news.
Social Media Marketing: 6 Tips for Beginners
It’s a trend – Millions of people spend their time on social media networks.
It’s the new marketing tool – Marketers know where is their target audience
It’s the new sales channel – Recent studies show that social media is becoming a great sales channel
Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.
- How to Choose Social Media Platforms
As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.
This is a common mistake that many beginners do and then they think that social media marketing does not work.
A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.
Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.
If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.
- Connect Your Blog with Your Social Media Pages
The next step is to connect your website or blog with your social media pages.
There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.
- Follow Influencers in Your Niche
The next step is to find people to follow but it’s better to find and follow influencers in your niche.
Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.
A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.
- Keep a Balance (following and followers)
You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.
A balanced profile is better for your SEO strategy.
Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)
A strong profile is someone that has more followers than following.
- Share Interesting and Informative Content (text, images, videos)
This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.
If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.
Articles/Stories/Pages related to your niche but not only from your website.
Interesting statistics about your niche or topic
Images and Videos
Funny stuff (a funny image or video to make your followers smile)
Hashtags (#) can make your content more searchable
- Follow The Rules
Social media networks have rules to keep spammers away.
You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.
It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.