Are you looking for ways to promote your business website? Want to generate more traffic to increase sales and profits?
These days online marketing is a necessity. Some businesses are making millions in profits by selling their products and services online and others are failing terribly.
Website Marketing: How to Promote Your Business Website
Here are some tips about website marketing and how to promote your business website online.
1. Have a Goal in Mind
Don’t create a website just because everyone else is doing it. Know exactly why you are building a website and design it with that goal in mind.
But don’t limit yourself: websites can advertise your business, sell products or services, build a customer base, and much more.
2. Learn and Experience
Learn through experience. It is much more important to have a site up and running than to spend months and months planning it.
3. Save and Invest
An 800 or toll-free number to take orders from your customers costs about $ 1 per minute.
But if your clients communicate with you through the Network, these costs will be eliminated and the savings will go directly to your income statement.
You can use your savings to invest in your business marketing strategy.
4. Use Interactive Marketing
Interactive marketing is still very new. No one knows for sure what will work and what won’t.
You should modify your site based on what you learn during your operation.
5. Create a Promotion Plan
More than 5,000 new business websites emerge each month worldwide. You will be competing for that audience, so you need a promotional plan.
Important! The premise of “I’m going to build a site and the customers will come by themselves” will never work.
6. Promote Your Website Online and Offline
Include your email address and website on all your corporate stationery and product packaging, on your business cards, and in any mass advertising, you decide to carry out.
You can use social media ads so that potential customers come directly to your site. Use active ads and mobile ads in which with a click, people will arrive directly at your site.
7. Use Search Engines (English and Spanish)
The Internet has many search engines that send surfers to different sites depending on the information they are looking for.
There are, for example, Yahoo!, Lycos, Altavista, and Excite in English.
Starmedia, El Sitio, or QuePasa, in Spanish. Registration is free.
8. Offer Services and Value
If you have many products for sale, ask your visitors for information about their needs so you can recommend a certain product or service.
By offering these options and offering your customers just what they are looking for, you are offering a value-added service.
9. Feedback and Notifications
Ask your visitors if they want to be notified about new products or services or about an offer you plan to launch.
It is very easy and not at all expensive to collect the names and email addresses of your visitors who want to receive these notifications via e-mail.
10. Visit Your Competition.
It’s very useful to visit often your competitors’ websites. This tip will help you not only to generate new ideas but to always think about doing something better and offering more and better tools to help your customers online.