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business Business Lessons education Future work from home

Free Online Education: 7 Tips You Need To Know [Infographic]

Free Online Education: 7 Tips You Need To Know [Infographic]
Free Online Education: 7 Tips You Need To Know [Infographic]

Here are some free online education tips you need to know. These days is a necessity to learn new skills and improve your knowledge if you want to find a new job or build your online business.

Free Online Education Tips

You can avoid college high-cost education and educate yourself for free.

1. Costs

College costs tripled in less than 20 years
The cost of a Bachelor’s Degree may be more than $400,000 (including lost income)
The average learner spends 20 years paying off student loans
Housing Insecurity
56% are housing insecure every year
17% have been homeless in the last year
Military students are more likely to be homeless

2. Lost Income

Students who cannot work full time lose up to $39,676 a year
50% of students cannot afford a healthy diet
20% lost weight because they could not afford food
High school diploma holders earn $158,704 over 4 years (while college students cannot work)
More than half of Gen Zs in the US believe degrees aren’t necessary for success

3. Popular Fields That Are Often Self Taught

Coding Developers – Demand hit 22% in 2020

Marketing – Demand hit 6% in 2020

Data Analysts – Demand hit 28% in 2020

73% of college grads are working in a job unrelated to their degree

4. Reasons To Get A Self-Taught College Education

Retraining For Work
42% of Americans use free online resources to retrain for work

Upskilling
31% of US workers are upskilling for free online

Boosting Soft Skills
78% of people worldwide believe they need more training in softer business skills

Low Costs

The average college degree costs $35,720 per student per year
Finding college-level education online is easier than you might think

5. Websites For Self Learning

University websites offer free courses
Business, Computer Science, Healthcare – Harvard University
Geometry, Economics, Chemical Science – MIT
Fintech, English, Data Science – Berkeley

Aggregate sites collect the best courses for you

CollegeCliffs.com
EdX.org
Coursera
Expert Made Courses
Udemy.com
Khan Academy
TedED
MOOCs (Massive Open Online Courses)
Free online courses for anyone to enroll in
Canvas Network
FutureLearn
LinkedIn Learning

College websites aren’t the only place you can go for self-taught college education

6. How To Stay On Course

Minimize distractions by working in a quiet place
Set goals and mile markers
Follow a study schedule
Enhance what you already know
Get an accountability buddy
Physically move to a different space
Library
Coffeeshop
Business Center
Remind yourself why you want to learn

“Self-education is the only kind of education there is.” – Isaac Asimov, Famous American writer, and professor of biology

7. College Cliffs Can Help

Free online resource for students
Provides information about the college journey
Scholarships
Career Guides
College Rankings
Internships
Free online college classes
Makes it easy to choose a path you’ll love
College-level education is in good hands — yours.

More Details – CollegeCliffs.com

Categories
business marketing Startups

Marketing Personalization: 4 Tips on How to Grow Your Business

Marketing Personalization: 4 Tips on How to Grow Your Business

Marketing personalization is a great tool to improve and grow your business. These days the digital world has changed. Businesses are very competitive and people don’t believe ads and promotional emails anymore.

If you want to reach and attract your target audience you need to improve your marketing strategies. It’s time to use marketing personalization to attract more customers to your business.

Marketing Personalization: Tips to Grow Your Business

Stats show that 80% of consumers will like an offer or a discount if you use personalization marketing tips to promote it.
Reports show that personalization increase relevancy.

Here are some tips you need to know about personalization marketing and how to improve and grow your business.

1. You Need to Know the Buyer Journey

The buyer journey is the steps that customers go through as they interact with your business.

if you know the buyer journey you can create personalization marketing strategies to engage customers.

2. Use Analytics

Analytics can help you to find what your visitors are searching for and also their country.

Important Tip! It’s better to optimize your pages for both desktop and mobile devices to give visitors a smooth experience as they navigate your website.

3. Ask Them

You can learn more about your online visitors by asking them directly.

You can use an email survey or ask questions to learn their interests or needs. Listen to their answers and create personalization marketing strategies. Also, You can create personalization campaigns to appeal to them.

Knowing what matters to your online visitors you can improve customer experience and generate more sales.

4. Use Buyer Personas

Buyer personas are fictional characters that represent your target audience. Buyer personas it’s a common tactic for many businesses and marketers.

If you create a well-defined buyer persona then you can create successful personalization campaigns.

Last Tip

Online visitors have many interests and needs. You need to know their needs to create successful personalization marketing strategies to grow your business and increase your sales.

Categories
business marketing seo Startups

SEO: 6 Mistakes to Avoid and How to Improve Your SEO Strategy [Infographic]

SEO: Mistakes to Avoid and How to Improve Your SEO Strategy [Infographic]

Search Engine Optimization (SEO) is the process of optimizing your content and keywords so search engines, like Google or Bing, can find your content when users search keywords of your content.

SEO: Mistakes to Avoid and How to Improve Your SEO Strategy

It’s important that your content pages are optimized because it will help you to increase website traffic, generate leads, and sales.

Here are some SEO mistakes to avoid and how to improve your SEO strategy

1. Don’t Use The Right Keywords

Without the correct keywords, online users cannot find your content. It’s important to do your keyword research and find what keywords people are searching online. Then you can create content relevant to these keywords or key terms.

2. Your Content Isn’t Original (Copy-Paste)

Ensure that the content you publish is quality and original. Publishing borrowed or copy-paste content can get your site marked as spam or downgrade your search results. Google will penalize your website.

3. Don’t Use Title Tags and Meta Tags (Important Tip)

If you don’t fill out the Title Tag and Meta Tag fields, your content link will appear without context when it appears on a search page. You need to make sure your titles and meta tags are clear and straightforward.

4. Don’t Over-Use Keywords

You need to know that times have changed. Now search engines are more smart and sophisticated. They can understand if you over-use keywords. It’s better to focus on a few relevant keywords and use them in your content.

5. Your Website It’s Not Mobile-Friendly

These days is essential to have a mobile-friendly website. If people click on your website from their mobile devices and land on a not mobile-friendly site they’ll go away. Also, search engines love mobile-friendly websites.

6. Google Core Web Vitals (2021 SEO Tip)

2021 is a changing year for SEO. Google will be rolling out three new signals, known as Google Core Web Vitals, that will influence how your website is ranked based on the page experience.

Google Page Experience update, designed to make the search experience easy and more relevant to its users.

Categories
blogging business marketing Startups work from home

Content Marketing: Tips and Benefits of Content Curation

Content Marketing: Tips and Benefits of Content Curation

Content curation is one of the best strategies in content marketing. Successful content curation can improve and grow your brand, expand your target audience, generate targeted traffic, and even increase your sales.

Content Marketing: Tips and Benefits of Content Curation

Here are some tips and benefits of content curation and how to use content curation successfully.

1. What Is Content Curation?

Content curation is to sharing content that someone else created. Content curation is an effective and popular content marketing strategy.

You need to find and share relevant content to your niche or topic.

With content curation, you provide value to your target audience. You’re sharing some of the best content from the web related to your brand or niche.

Attention! with curated content, you’re not sharing other people’s work as your own. You need to link to the source and cite them for their work. So you can amplify a partner or a source because you’re sharing high-quality and informative content.

2. Benefits of Content Curation

Curated content can boost your brand, save time, and help you to become an expert.

3. Become an Expert

If you sharing high-quality content can show your audience that you are an expert in your field. By sharing curated content, you’re also establishing yourself as an authority or what’s worth sharing.

If you do it well, people will read your content to find relevant resources and learn new tips or trends.

4. Expand Your Audience

Stats show that 75% of marketers say content marketing increased audience engagement and also 72% of marketers say content marketing increased their leads.

Curated content provides value to your target audience. Sharing curated content helps your audience expand their sources and perspective. Sharing valuable content will keep your current audience engaged and coming back for more.

You can share different types of media, like video, audio, blog, podcast, etc. By sharing quality content across various mediums, you’ll drive more traffic to your site, and you will increase leads, subscribers, and sales.

5. Consistency and Fresh Content

Consistency is important for a successful content marketing strategy. New tips and trends are shifting every day. So you need fresh content to push to your target audience.

Sharing quality content from other sources is a great way to add value to your content marketing strategy. It’s a benefit to you and the source you share.

6. Build Brand Awareness

Curated content is also an excellent way to connect with influencers and build brand awareness.

Part of the curation strategy is to find influencers with whom you want to connect. Find fresh content from them and reach out to ask if you can share it on your networks.

You can also reach influencers in your niche and ask if you can work together.

Sharing and tagging key brands is also just a great way to get noticed. Others may link back to you or notice your mission in connection with their work.

7. Save Time and Money

A great benefit of content curation is that it saves time and money! If your post for the day is something someone else created, that means you don’t have to spend time creating a post for the day.

Curated content is an excellent strategy for small businesses or companies that have fewer resources for marketing. You may not have the budget or the time but that doesn’t mean you can’t find quality and relevant content elsewhere and ask to share it.

You can keep your content fresh and consistent every day.

8. How to Curate Content Successfully

a. Check The Content

Even reputable brands sometimes share content that is inaccurate or outdated. You need to check that everything you post is accurate and fresh.

b. Add Your Voice

Even with curated content, you need to add your brand’s unique voice or point of view to the original piece.

Content curation should be done with a thorough knowledge of what you’re sharing and of how you want to share it.

c. Important! Cite Your Source

Always, always cite and link to your source. Without citing your source, content curation just becomes plain old stealing! Reach the source first and request permission to share.

You can explain why you want to reshare it.

Ensure that you cite them in the exact way they ask, and link to the original post.

Last Tip

Content curation is one of the best strategies to boost your brand or your business. Successful content curation will improve your content marketing strategy and will grow your target audience.

Categories
business design infographic marketing Startups

Design Tips: Colors and Branding [Infographic]

Design Tips: Colors and Branding [Infographic]

Here are some simple but effective design tips you need to know about colors and branding. It’s not something new or revolutionary.

Design Tips: Colors and Branding

If you want to design a logo for your brand you need to use the right colors to convey the right message to the people or your target audience.

1. Brands, Logos, and Colors

Most brands use in their logos the colors people like: red, yellow, black, green, and blue. By the way these days green is more a lifestyle than a color. Eco-friendly brands and products are using green colors.

Also, you can use two colors or more but a multicolored logo does not work so well.

Brands want to be recognized, so when you choose a color for your logo you need to think about what you want to convey.

2. Color Psychology

You need to know the psychology of colors before starting the logo design or choosing a color for your brand.

Also, you can make your research to find the qualities that colors represent. You will find the qualities of each color and the sectors in which the use of these colors is more common.

Also, some color combinations can modify or expand the qualities of colors.

Last Tip

The right color can help you to attract your target audience. The chromatic circle is a good element that can help you to find the right color for your brand. It is easy to use and you can use all combinations.