In the blogging world, there is a very common problem. It’s the writers’ block. Many bloggers, even professionals, while sitting down to create the next blog post they stuck and they cannot write either a word! A successful and healthy blog needs new posts at least once a week.
How to Avoid Writer’s Block – Blogging Tips
Here are some effective blogging tips about how to avoid writers’ block and how to generate new ideas.
Find other successful blogs to read and generate ideas for your blog posts.
Ask readers to submit links to their favorite online resources (Relevant to your niche). You will get resources for future posts and you will discover the interests of your readers.
Answer specific questions from readers. It’s a great way to interact with your readers and also it will help you to improve your blog content.
Ask for feedback on a specific problem. You can pose a problem you are having, or one posed by a reader, and request feedback from your readers. Readers love to help and share their experiences.
Create a contest. Giveaway prizes for specific user involvement.
Write about current events or news, and their effect on your niche. Maybe new government policies, a new Google algorithm, the failure or success of a large company in your industry, etc.
Discuss a popular service or product and why it’s popular.
Read the news and see what’s happening. Sometimes 10 minutes of the evening news is enough to generate new ideas for your posts.
Go out. Visit a park, a movie theatre, or even go for a walk. Get out and enjoy some sunlight. Talk with people.
Connect with bloggers in your niche and review each other’s blogs.
Read a review about a new service or product that many people talk about
Address a common myth and explain if it’s fact or fiction.
Use Google trends to discover popular keywords or phrases that people are searching online.
Use sites like Quora or Yahoo answer to find popular questions and answers.
Think about your readers their needs and wants. Provide solutions and value.
Solve real problems that you identify in social media or ask your newsletter subscribers what they want to read about.
Sometimes, you are stuck because you are not prepared to write on a subject as well as you should be. If you don’t have enough information on your subject it will become difficult to write a quality article or blog post.
If you worry too much about making your writing perfect, you will never write anything at all.
Read every day. Writers are readers. Good writers are good readers. Great writers are great readers. Very Simple!
Quotes from Authors about Writer’s Block
“I don’t believe in writer’s block. Just pick up a pen and physically write.” — Natalie Goldberg
“If I waited till I felt like writing, I’d never write at all.” — Anne Tyler
“The wonderful thing about writing is that there is always a blank page waiting. The terrifying thing about writing is that there is always a blank page waiting.” ― J.K. Rowling
“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” — J. Jackson Brown, Jr.
Are you wondering what the future holds for your business? Do you know the trends and marketing techniques of the digital world?
Here are some new trends and techniques you need to know if you want to improve your business in 2021.
Marketing Trends and Techniques in 2021
Transparency
Companies and brands need to realize that they have to become truthful and responsible. Social responsibility is a crucial aspect of doing business. Transparency is expected of businesses in all industries.
Influencer Marketing
Influencer marketing is growing. Micro and nano influencers have the highest engagement rates. (They generate great results for businesses).
Influencer marketing shouldn’t be only narrowed to influencer’s social media channels. Many brands now utilizing influencers in their multichannel marketing campaigns.
Video
For 70% of B2B marketers, content creation is the top investment for 2021. This year you need to try video content.
Videos are very useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video.
Marketing Automation (AI)
Companies and brands will automate with the help of AI and machine learning.
Stats show that improved targeting and better marketing ROI are the top marketing automation benefits.
Data-Driven Marketing (Analytics)
The role of analytics and data will increase in marketing. Customer journeys are becoming more complex. You need to analyze buying behavior. Data-driven marketing has a lot of benefits but requires new skills and knowledge from marketers.
Internet Privacy and Data Security
Data violations of internet security have increased consumers’ knowledge of their data use. Companies need to handle data in a secure way.
Marketers and brands need to balance with utilizing data for personalization marketing and respecting the privacy legislation. 57% of US marketers say privacy regulations have increased transparency around data use.
Remote Work
In 2020 has started the new normal: remote work. Companies’ and businesses’ views on remote work have changed. (Pandemic)
Remote work has also some negative issues such as difficulty to separate work and home life and maintaining focus throughout the day.
Reports show that remote work will rise and keep growing in 2021.
Future of Events (Hybrid Events)
Events will become hybrid and offer both online and in-person experiences.
Streaming will also keep growing.
User-Generated Content
User-generated content (UGC) can be videos, social media posts, articles, etc. (It’s content that the user publishes about a brand). UGC is more engaging than brand-created content.
Also, UGC can be used in creative ways in brand communications.
eCommerce (keeps growing)
The pandemic has increased the demand for eCommerce. Stats show that 50% of all internet users plan to shop online more frequently after the pandemic.
Also, consumers who didn’t shop online before lockdown, 33% say that they have started online shopping during the lockdown and they are planning to continue doing so afterward.
Social media platforms are also starting making in-platform shopping more effortless with Shops on Facebook, Instagram, and Snapchat.
Many changes have started and probably many more are coming in the next months in the digital marketing world. Pandemic has changed our lives and the online world. You need to know the new trends and techniques of marketing if you want to improve your business.
Content marketing is a favorite technique (method) for marketers. They are using content marketing strategies for search engine optimization (SEO), social media marketing, and email marketing. These days 72% of the marketers are investing in content marketing.
Content Marketing Tips
Content marketing is about high-quality content and storytelling. Video marketing is the best tool for your content strategy. 68% of people prefer watching videos about a product than reading.
Podcasts are the next on the list after video marketing. Podcasts now reach 100 million Americans every month. The advertising revenue from the US podcasts will reach about to $1 billion in 2021.
Blog and articles are the best mediums you can use for your content marketing strategy. Companies with a blog have seen a 97% increase in their lead generation. Blogging gives you more additional benefits to grow your business.
These days are more important than ever to create an effective content marketing strategy to generate leads and sales.
Here are some tips about content marketing you need to know.
Video
Video content became essential for any content and social media strategy. Video has proved to be a crucial tactic for content marketing.
Visual content keeps audiences engaged longer than any other type of content and gives brands a chance to communicate with their consumers through Q&A sessions, product demos, expert interviews, and behind the scenes footage.
When utilized in a “live” format, the level of interaction and engagement is highest.
Google loves video, so video content will help you to boost page rank. (Higher Rankings)
Interactive Content and Personalization
Another content marketing tip is interactive content. (quizzes, surveys, and polls). Your potential customer has the chance to interact with your brand, and you can build a relationship.
When you provide this content type, it allows your brand to personalize the content. Content personalization is very effective because you provide to each person relevant content tailored to their needs.
Quality Posts
A common misconception of content marketing is the need to create and post content constantly. The successful content strategy is to create quality posts.
Your content needs to be consistent, high-quality, and engaging.
Share
The best content marketing strategy is a sharing strategy. This means using all channels to uplift each other to create brand awareness. One example of content integration is sharing a blog post as social media content, video content, or via emails.
This is a great way to promote your content strategy and make sure blogs are getting views as they increase rankings each month.
Evergreen Content
Long-lasting relevance is key to success (even these days). Stats, trends, and tips can lose momentum fast and people will lose interest. Also, the search engine will remove your content from page one once it loses its “freshness”.
Infographics are a visual and effective way to deliver information. Infographics deliver information faster because this is easier for the human brain.
Many studies show that the human brain processes image 60,000 times faster than text. Around 90% of information transmitted to the brain is visual.
If you have a website with infographics can help you to generate traffic and leads.
How To Create Effective Infographics. Tips And Secrets
Here are some tips and secrets you need to know about how to create effective infographics.
Find a Viral Topic (Trending Topic)
If you want to create a viral infographic, then you will need to provide information that is relevant to your target audience.
If you want to save time, then you can look for a trending topic. You can visit social media, Google Trends, Youtube, or BuzzFeed to search for a trending topic and create a related infographic.
Your infographic will go viral by generating traffic and shares, and also you will get backlinks.
Visual Excellence
An effective infographic should attract and direct the viewer till the end. The only way is by evoking emotional appeal. This is only possible if the design and the content are in sync.
Here a few guidelines you need to know.
The infographic should have a beginning and an end. (Think of it as a storyboard that narrates the entire story frame by frame).
Make good use of white spacing because it will make the layout look cleaner and readable.
Play with typography. You can use up to three fonts: one for your headline, the second for your body copy, and the third to add a playing flavor to the entire look.
Create an attractive and addictive infographic.
Infographics and Colors
Color adds life to the overall infographic. Stats show that people subconsciously judge products in 90 seconds. About 62‐90% of the assessment is based on colors alone.
Color is crucial for infographics. Colors will help you to showcase stats and the relation between different stats. Color also affects the readability of the text.
Here are some tips.
Use color to set the mood of the entire layout. Colors act as emotional cues and evoke certain feelings.
You should have a basic knowledge of color. Also, you need to understand color psychology.
Color is vital but it doesn’t mean you need to use every color you know of. Also, the color contrast is important. Poor color selection may affect the readability of the infographic.
Create Animated Infographics
Animations these days are very popular. They become an effective tool to capture attention.
You can animate an infographic and incorporate motion into your infographic design. This will make your infographics more appealing and attractive.
Social Media and Infographics
Social media is the new trend of the digital world. Social media platforms are a must if you want your infographic to go viral. People love to like, comment, and share on social media platforms.
You should know the post dimensions on every social media network. Also, infographics can help and improve your social media marketing strategies.
They are appealing because they provide information in visuals.
They can help create strong backlinks.
They add a new flavor to your old content. Infographics can help you to represent your old-text content
They are the best way to educate your audience about anything that can be useful, trendy, or relevant.
They elevate brand authority because of the quality information provided to the audience. People love to interact with brands that spread awareness through their social media accounts.
Infographics and Creativity
The only difference between you and your competitors is creativity
These days the digital world is pretty competitive. The only way you can be different is through a creative approach. You have to make sure that your content is unique, attractive, and useful.
Create your own graphic designs. Use new content, new tools, and search for new information.
Tell a Story
Humans always love storytelling. Digital media is built around the concept of sharing stories, ideas, and personal experiences. Take a look at any social media platform and you will understand how it works.
Social media providing users a platform where they can fully express themselves.
Most of the marketing campaigns we see today are based on narratives or stories. If you can give the same feel to an infographic, you can make it viral.
You have heard it many times. Videos are the most powerful tool to reach your target audience and promote your business. Stats show that 87% of businesses use video as a part of their marketing strategy.
You need to know video marketing trends and what type of videos are very popular and effective. It’s very important to know how to create amazing videos to promote successfully your business.
How To Create Amazing Videos – Popular Types of Video
Here are some of the most popular types of video.
Educational Videos – Tutorials
Educational videos are one of the most effective methods to help your viewers or customers to learn about a subject or topic. Also, educational videos will help you to become a leader in your niche.
These days people are bombarded with ads every day. They are almost everywhere (TV, email, billboards, websites, social media). So many people choose to ignore them. Stats show that 28% of internet users in the U.S. are using ad-blocking apps.
Educational videos help you build a relationship with your viewers and increase your credibility. You will gain their trust and you can sell them your products or services at a later point.
Soundless Videos – No Sound Tip
Studies show that 70% of mobile users in the U.S. watch videos with no sound when they’re in public places. People don’t like videos that start playing with the audio on.
Many social media platforms (like Instagram and Facebook) are using an autoplay function with the default option for videos to play on mute.
Also, many brands determined that they need to create video content that doesn’t rely on audio. So you should add captions to your video or use only visual elements to communicate the message.
This type of video has become popular because most people consume video content on the go. More than 77% of online videos are viewed on mobile devices.
Ephemeral Videos – Instagram Stories
Ephemeral videos – Your video content is available only for a specific period (24 Hours). The most popular example of ephemeral content is an Instagram Story that disappears from your profile after 24 hours.
Brands use ephemeral videos to promote products and services by using the phenomenon known as FOMO (fear of missing out). Most of your followers check your social media profiles often, so they don’t miss out on your content.
They will act on the CTAs in your stories because they don’t want to lose the opportunity you offer to them.
With over 400 million Story users, you can benefit a lot from Instagram stories (ephemeral content) that drive your followers to interact with it.
Shoppable Videos
Shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase right away. You can increase sales by letting your audience see your products in action and allowing them to go straight to your online shop.
Shoppable videos are pretty effective on social media platforms like Instagram and Facebook. They enable users to click or visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.
Shoppable videos are showing multiple products throughout their duration. They enabling people to purchase any of the products shown on the screen or check out the company’s website for more.
A great benefit of shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. These videos are an effective way to boost conversions and revenue.
Live Videos
Livestreaming is one of the most effective ways to engage with your audience on a more personal level. You can connect with your viewers directly and answer their questions in real-time.
The popularity of live streaming has grown, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.
Livestreaming is a powerful method for content creators to get in touch with their target audience.
It’s common for businesses to sponsor influencers on live streaming platforms and have them promote their products during their streams. This is an effective way to reach a large target audience.
Also, social media algorithms tend to prioritize live streams, because they’re transmitted in real-time.
360-Degree Videos
360-degree videos take video engagement to a new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for many brands and businesses.
One of the great benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation.
They enable customers to demo your product before they decide to buy it. It’s like a test drive!
Also, 98% of Americans say that 360-degree videos are more exciting than regular ones. This type of video has a 48% higher video completion rate and generates a 15% higher return on investment (ROI).
Vlogs – Blogs and Videos
Vlogs are one of the most popular types of video content. Many video content creators sharing expert advice, showcasing their talents or documenting their daily lives. Stats show that 47% of people on the internet watch vlogs at least once per month.
Vlogging is an effective way for influencers and marketers to connect with their audience in a more personal (and authentic) way. The goal of a vlog is to entertain your viewers through content that is easy to relate to.
Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.
Short Video Ads
The short ad format is becoming more necessary because the average attention span of online audiences is short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.
You need to know that ads interrupt the content the users are watching, so they don’t like unuseful or silly ads. (On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching).
This means you have approximately five seconds to grab the audience’s attention and spark their interest.
The video ad needs to be concise and engaging so you can attract viewers’ attention.
Long-Form Videos – Tell A Story
The tell-a-story video content is a bit different from video ads. Your videos need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour!
If your content is engaging and informative throughout the entire video, it can be as long as you need it to be.
Long-form videos are very popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information.
Many viewers will appreciate how comprehensive and informative your videos are and want to stick around for more.
You can make videos where you provide your viewers with a how-to guide, using your product, or create a short behind the scenes video.
Now you know some of the most popular types of video, it’s up to you to decide how to create amazing videos, and how to promote your online business.
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