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Social Commerce: 4 Tips and Stats About Social Media and Sales [Infographic]

Social Commerce: 4 Tips and Stats About Social Media and Sales [Infographic]

Social commerce is the process of selling products directly on social media. Through social commerce, the entire shopping experience takes place on social media platforms. The most popular social media platforms for social commerce are Instagram, Pinterest, Facebook, and TikTok.

Social Commerce: Tips and Stats

Important! social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or an app. Social commerce is about selling products through social media, without leaving the platform. Social commerce allows the user to visit the website, discover products, and buying without leaving the platform.

Social commerce allows the customer to have access to their favorite social media, have a shopping experience, and also they can share this with friends and family.

  1. Social Commerce Stats

40% of Gen Z and Millennials have bought a product while watching a live stream on a social media platform.

53% of people said they like to carefully research the product online before buying. Only 12% said they buy something right away after seeing it on social media.

  1. Social Commerce – Gen Z and Millennials

This new method of shopping is popular and keeps growing in the United States. Stats show that the number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% in 2021.

US retail social commerce sales will rise by 34.8% this year, representing 4.3% of all retail e-commerce sales.

Brands know that people spend a lot of time searching online. (Pandemic Effect). So brands decided to get in front of the customer through apps they are spending most of their time on.

The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration.

40% follow brands they like on social media. 68% of Gen Z customers read or watch at least three reviews before a first-time purchase.

Millennials: 72 million in the US, They have consistent spending power, they seek experiences, and they buy a lot online!.

Social commerce is here to stay as it provides a great opportunity for small businesses, provides reliable data, and allows influencers to become more involved.

A small business with a storefront, before COVID-19, was only successful if it was discovered by people in its surrounding area and had some sort of popularity.

Small businesses now are beginning to win big brands because of the power and ease of social media. Also is a great way to track how long a user stays on the website and which products they like.

These days influencer marketing becomes seamless with social commerce and clickable links that lead straight to the product.

  1. Social Commerce Apps – Live streaming

Instagram, Facebook, and TikTok are the top social platforms that participate in the Chinese trend of social commerce but there are also emerging platforms that focus on live-streaming shopping.

(Live streaming is when the streaming video is sent over the Internet in real-time, without first being recorded and stored). Today, TV broadcasts, video game streams, and social media videos can all be live-streamed.

Live-stream shopping is also an effective method because the user has to purchase quickly before the streamer moves onto a different product. In China, this is usually done on a “super-app” such as Taobao, WeChat, and Xiaohongshu.

  1. Social Commerce And BNPL (Buy Now, Pay Later)

Another great effect of social commerce is the “buy now pay later” service. It is becoming very popular for online shopping platforms to have an alternative payment method that allows a customer to split payments without paying interest.

Budgeting is something very important to Gen Z and Millenials, so this service creates an extra push for online purchasing.

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Mobile App Trends In 2021: 7 Useful Apps You Need To know

Mobile App Trends In 2021: 7 Useful Apps You Need To know

These days people are spending a lot of their time on mobile devices. So mobile app trends are important for businesses and mobile users. The mobile app industry continues to generate new apps to attract more customers.

Mobile App Trends In 2021

Here are some mobile app trends you need to know in 2021.

  1. Internet of Things – IoT

IoT is a technology trend that has the power to transform our lives. People want smart assistants who can do small tasks for them. We need both IoT-enabled devices, data, sensors, and secure networking links to make that a reality.

An example of IoT is that we can use a smartphone to link to a house’s heating system. Mobile applications have been developed that can control the heating system and even can change the settings as needed.

IoT methods are expected to be used in various industries in 2021.

  1. 5G Technology

5G is the new game-changing technology. It can improve the speed of the internet and it’s the easiest way to transmit data wirelessly.

Speed and performance are essential in this fast-paced world. With a 10x reduction in latency and being up to 100x better than 4G, 5G can change mobile apps development dynamics.

With the increased speed, developers will be capable of introducing new functionality and features without worrying about output and performance. Virtual Reality, Augmented Reality, and HD resolution video streaming will be easily incorporated into every mobile tech sector.

We will see 360-degree video recording, virtual reality mapping systems, and 3D industrial modeling on mobile devices with the help of 5G.

  1. Artificial Intelligence (AI)

The adoption of Artificial intelligence in most markets, especially on mobile devices, has opened a new era.

Applications like Google Assistant, Siri, and Replica have become more powerful and reliable. They learn from you and use the Internet of Things to complete different activities.

Also, Artificial intelligence is becoming a significant part of mobile app marketing. Marketers use AI-powered Machine Learning (ML) to research users’ behavior and optimize products accordingly.

Reports show that ML-based mobile apps will increase in 2021.

  1. Mobile Commerce – eCommerce Apps

Stats show that mobile e-commerce applications have a higher conversion rate than mobile pages. 54% of mobile users purchase using apps of companies. People are using mobile commerce apps and find them easier to use than most mobile sites.

Every day, many companies releasing new apps to increase sales. eCommerce apps have many advantages and many people will use these apps in 2021.

  1. Applications for Wearable Devices

Wearable devices connect with the user’s mobile phone and receive messages and mobile internet connection updates. Smartwatch will become a trend in 2021. So the wearable software market is expected to rise in 2021.

Features like collecting user’s health data, accessibility to social media, etc, have made wearable devices the hottest trend in 2021.

The most profitable wearable apps in 2021 will be in the wellness, healthcare, and automotive category.

  1. Chatbots

Chatbots are becoming more smart and sophisticated. Chatbots on websites have grown in popularity because users like them. They are becoming the latest industry standard in terms of customer service.

With their mobile devices, users want to save as much time as possible. Instead of spending their time in offline interactions, users choose to study, order and receive information online.

With the availability of chatbots, this information can be provided instantaneously. Also, websites and applications are using chatbots to improve user experience.

  1. Mobile Wallet App

Mobile wallet app is the new trend in 2021. Online transactions, online orders, online purchases, and online cash are popular applications for mobile wallets. With the ease and convenience mobile wallet apps offer, many people will start using them in 2021.

Online shopping has grown because of the pandemic. Applications like Google Pay, Apple Pay, and Samsung Pay have gained popularity and importance. Almost all transactions and orders can be done with these mobile wallets.

Even Amazon and other e-commerce websites are using mobile wallets.

In a few years, virtual money is expected to be the main currency. 2021 is the year where mobile wallet applications will be trending and popular.

Mobile app development companies should remain up to date with the latest trends. People love mobile apps and app companies will keep creating new mobile apps for businesses and users.

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Social Media Strategies: Tips and Stats About Small Businesses [Infographic]

Social Media Strategies: Tips and Stats About Small Businesses [Infographic]

Many entrepreneurs and small businesses are using social media strategies to promote and grow their brands. Also, many brick-and-mortar businesses have adopted social media marketing to promote themselves and have accepted the “new normal.”

Social Media Strategies: Tips and Stats

For small businesses, social media marketing has a learning curve. So social media strategies are complicated for small businesses. Poorly and not effective social media campaigns can create negative customer experiences.

Here are some stats and tips about social media strategies and small businesses.

  1. Stats

88% of entrepreneurs said they rely on themselves for social media marketing. Also, some marketers are using other employees (25%), business partners (23%), and friends (21%).

Only 18% of entrepreneurs are using professionals for their social media strategies. Majority of solo entrepreneurs managing their social media presence and strategies themselves.

  1. Facebook and TikTok

Many entrepreneurs say that Facebook is their primary business platform. But TikTok is the social media platform that most small business owners want to use. TikTok already is a trend.

Many entrepreneurs (54%) are using Facebook as their primary social media platform for business. Also, 27% are using Instagram, and 16% Twitter.

65% of entrepreneurs marketing on Facebook said they were satisfied with the platform, compared to 68% marketing on Instagram, and 61% marketing on Twitter.

64% of entrepreneurs marketing on Facebook also reported a higher ROI than through any other platform. And 25% of entrepreneurs say that they will start using TikTok.

  1. Trends and Hashtags

Many young social media managers say that the most common tactics for gaining traction on social media are paid promotions and hashtag trends.

36% of entrepreneurs are using their social media accounts to celebrate national holidays, create promoted posts, and pay-per-click campaigns. Also, they use hashtag trends.

In small businesses with professional social media contributors, hashtag trends were the most common marketing tactic (35%). Another 29% of entrepreneurs with professional social support are using memes or trends on social media and also they are using guest posts as a marketing tactic.

Last Tip

Social media strategies can help small businesses and entrepreneurs attract followers and customers. Social media marketing is important for entrepreneurs but they need to create successful social media strategies to grow their business.

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YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts are vertical videos (up to 60 seconds in length). Viewers can find your short videos on the homepage “Shorts shelf”, in normal YouTube search, and in their subscription feeds.

YouTube Shorts: How to Create Successful Short Videos

YouTube Shorts are a mobile way for YouTube creators to share short videos with their audiences. YouTube mostly has long-form video content. But with apps like TikTok and booming short-form video, YouTube wants a piece of the pie. YouTube can’t stand the success of TikTok.

Here are some tips about Youtube shorts and how to create successful short videos.

YouTube Shorts: How to Create Successful Short Videos
  1. How to create a short video on YouTube: (Mobile Version)

Sign in to YouTube on mobile.

Tap the “+” Create symbol

Tap Create a Short.

To record a clip, tap and hold the capture button or tap it to start recording and tap it again to end the segment.

Tap the Undo button to remove the previous video clip that you recorded or tap Redo to add the removed segment back to your video.

Tap NEXT to preview your video and then tap NEXT again to add details to your video.

Add a title (max 100 characters) to your short video.

Tap Select audience to choose whether or not your short is Made for Kids.

Tap Upload to finish.

  1. Ideas For YouTube Shorts

You have only 60 seconds or less to create a short video. Your Shorts should feel like a complete story.

Use one main idea, make people laugh, inspire them, or teach them something new.

Some specific ideas for YouTube Shorts.

A quick tutorial

A short review

Facts and Tips

Tell a compelling story

Summarise a blog post

Your idea must fit within 60 seconds or less. Shorts are short stories.

A variety of visuals delivered speedily is a good way to keep viewer attention in the Short video story.

A good rule is to have a 5-second introduction, 10 clips of 5 seconds (the story), and a 5-second outro with a call-to-action.

You need to start filming without too much fluff. Try again and again until you feel satisfied.

So when you do hit record, try and stay within the timing framework. You can refining when editing.

  1. How to Edit YouTube Shorts For Success

If you’re using the Shorts tool on mobile, you may want to stick to that to do your editing for ease. (desktop editing does have its advantages).

If you’ve shot in widescreen on a normal camera (not mobile) and are using desktop editing software and want to edit for vertical video, first switch your video dimensions from 1920 x 1080 to 1080 x 1920.

Once you’ve cut your clips down to fit around the 60-second mark, you can begin adding elements that, together, will make your Shorts stand out and boost watch time:

Add text: Text adds interest and information to the video, and it can highlight your call-to-action at the end of your video.

Attention! Don’t add text in the bottom quarter of your video, as it will be hidden by the video title, subscribe button, etc.

Add transitions: Like text, transitions add interest to your Shorts and help to keep viewers’ attention.

Add music: YouTube offers thousands of free music tracks for you to include in your Shorts.

Add sound effects: These only have to be subtle, but they can make a huge difference to the overall quality and appeal of your Shorts.

Add a call-to-action: Viewers CAN like Shorts, but you need to ask them to Subscribe.

So if you are going to choose one call-to-action, I would go for Subscribe – keep it above the bottom quarter of the screen and insert some arrows pointing down to the Subscribe button.

Change the speed: Slow down or speed up your video as it suits your content.

  1. How to Upload Your YouTube Shorts Video

If you’re uploading a YouTube Short from the Shorts tool, the video will automatically be recognized as a Short and categorized as such.

But if you’re uploading from your desktop, you must upload in the vertical format and add the hashtag #Shorts to your title or description. This tells YouTube that the video is designed to be Short and it can handle it appropriately.

YouTube Shorts titles can be up to 100 characters in length. However, when viewed on the app, only around 40 characters of the title will appear on-screen.

This means that you need to make your title strictly less than 40 characters long or if it’s longer, that the most important keywords are featured at the beginning of your title, as this is what viewers will see.

Get started today and create YouTube Shorts video stories to promote your business or entertain your subscribers. Test and try until you find the right combination. That’s the beauty of the YouTube Shorts.

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Marketers Guide: 8 Marketing Tips To Succeed In 2021

Marketers Guide: 8 Marketing Tips To Succeed In 2021

Marketing and the online world are changing pretty quickly. It’s essential to know new tips and trends to become a successful marketer and grow your business this year.

Marketers Guide: Marketing Tips To Succeed In 2021

Here are a marketer’s guide and useful marketing tips to succeed in 2021.

  1. Strategies and Budget

Most businesses these days don’t have big budgets to invest in expensive marketing strategies. You need to create marketing strategies that are low-cost and profitable.

First, you need to know your target audience. Then you need to fill their needs. You can use social media platforms, YouTube, Quora, forums, etc. Then you can provide high-quality and informative content to promote your business and attract more interested people (Potential Customers).

  1. Use Social Media Ads

87% of social marketers already use Facebook ads. Also, many marketers are using paid ads on Instagram, Twitter, LinkedIn, and TikTok. Social media platforms are popular and effective. Many businesses and brands know that paid promotion (Ads) is a must if you want to get visibility.

  1. Use Your Existing Content

Most marketers today understand that they need to produce large volumes of content to increase their targeted traffic. But they often focus on creating new content and overlooking the value of their existing content.

You can reuse your existing content and create videos, slideshows, or even e-books.

  1. Brand Advocates and Recommendations

People look for recommendations from their friends before buying a product or service. Your customers and followers are a powerful resource to help you reach new audiences and generate conversions.

It’s better to create campaigns to incentivize them to spread your message. Create offer rewards for referrals. Or you can create a branded hashtag and encourage your audience to use it.

  1. User Experience

Creating a message that speaks to your target audience is the first step to success. But you need to create an excellent website user experience (UX) to improve your marketing strategy and generate sales.

So you need to optimize your UX to drive traffic and sales. It’s essential to improve site speed, navigation, and mobile-friendly website.

  1. Authenticity and Relationships

People don’t like salesy content. Brands and businesses need to develop better strategies to build authentic, long-term, relationships with their target audience.

One of the best ways is to create live content. Host a live podcast, stream Facebook Live videos, webinars, etc. Many people like the live content and they feel happy and a part of your business.

  1. Use Influencers

Influencer marketing is a great way to broaden your reach on social media and the web. Collaborate with influencers in your industry to reach a new audience. Gain followers and improve your online presence.

You can also use micro-influencers to promote your business.

  1. Strategy Analysis

All the marketers know the importance of analysis to optimize their strategies. Top marketers don’t rely on past performance to improve their strategies. They make adjustments to their strategies in real-time based on the latest insights.

You need to analyze the performance of your marketing strategy and you need to improve it right away.

Last Tip

You have to know about new technologies, tips, and trends to create a successful marketing strategy. Take action now. Adopt new tips to succeed as a marketer in 2021. Important Tip. Never Quite – Never Give Up!