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Social Media blogging business marketing Startups

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.

Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.

The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.

Why Social Media Marketing is Important

It’s the fastest way to spread the word about a new product, service, or interesting news.

Social Media Marketing: 6 Tips for Beginners

It’s a trend – Millions of people spend their time on social media networks.

It’s the new marketing tool – Marketers know where is their target audience

It’s the new sales channel – Recent studies show that social media is becoming a great sales channel

Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.

  1. How to Choose Social Media Platforms

As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.

This is a common mistake that many beginners do and then they think that social media marketing does not work.

A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.

Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.

If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.

  1. Connect Your Blog with Your Social Media Pages

The next step is to connect your website or blog with your social media pages.

There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.

  1. Follow Influencers in Your Niche

The next step is to find people to follow but it’s better to find and follow influencers in your niche.

Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.

A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.

  1. Keep a Balance (following and followers)

You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.

A balanced profile is better for your SEO strategy.

Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)

A strong profile is someone that has more followers than following.

  1. Share Interesting and Informative Content (text, images, videos)

This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.

If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche or topic

Motivational Quotes

Research studies

Images and Videos

Funny stuff (a funny image or video to make your followers smile)

Hashtags (#) can make your content more searchable

  1. Follow The Rules

Social media networks have rules to keep spammers away.

You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.

It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.

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marketing blogging business seo Social Media

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

Word-of-Mouth Marketing: How to Promote and Grow Your Business

Here are some strategies for the word of mouth marketing and how to promote and grow your business.

The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.

2 Popular Types of WOM

a) Organic Word-of-Mouth

Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.

This type of WOM is free. All you have to do is focus on providing an excellent customer experience.

b) Amplified Word-of-Mouth

Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.

The Benefits of Word-of-Mouth-Marketing

Humans are social creatures, and we trust opinions and recommendations from other people.

So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.

Also, 85% of small businesses get discovered as a result of WOM recommendations.

Like most online marketing forms, WOM works best when you have an effective strategy.

Here are some strategies you can use

  1. User-Generated Content

User-generated content is when customers publish online content that supports your content marketing strategy or plan.

This is great because it requires minimal effort from you. It’s free advertising for your business.

  1. Create Viral Content (Video) on Social Media

Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.

Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)

Start publishing shareable videos on social media now.

  1. Influencer Marketing

Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.

Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.

The key to influencer marketing success is to create an authentic marketing strategy.

You need to have loyal brand ambassadors to represent and promote your products.

  1. Referral Marketing

Referral marketing is about when an individual share a positive opinion about your product with others.

Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.

It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.

  1. Build Long-Term Relationships

It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.

Also, check if it’s easy for customers to contact you with their questions or concerns.

You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.

  1. Start A Blog

Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.

Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.

You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.

It’s essential to create high-quality content to achieve higher rankings and SEO success.

Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.

It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!

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business blogging marketing seo Social Media Startups

Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

These days small business owners need to use modern types of digital marketing. Marketing channels like social media, content creation, and marketing automation are replacing traditional marketing tools.

But many small business owners don’t know how to use digital marketing methods to grow their business. It’s important to sharpen and improve your digital marketing skills.

Digital Marketing Strategies To Grow Your Small Business

Here are some useful tips about how to improve your digital marketing strategies and how to grow your small business.

  1. Create a Successful Social Media Strategy

It’s impossible to succeed on social media without a successful strategy. You can’t post whatever you want, whenever you want. It’s a big mistake. Successful social media strategy means being consistent, provide value, and engaging with followers.

Also, it means that you know your target audience.

  1. Promote Your Blog Content

You have a business blog. How can you promote it? Use your social media accounts to promote it. Facebook it’s a great platform to market your blog. Twitter is also a great resource for content and you should use it. Also, you can use LinkedIn to promote your blog content.

It’s important to share your blog content on social media platforms where your target audience is active.

  1. Use An SEO Strategy

An important aspect of digital marketing is SEO (search engine optimization). Attention! An SEO strategy can be intimidating and confusing. It’s also not a fix it and forget it process. SEO is a long-term strategy and you cannot achieve higher rankings right away. This is the reason why many small business owners need an SEO expert to help them.

  1. Quality Content and Credibility

Many small business owners are choosing quantity over quality when creating content. They believe that more blog posts mean more visibility. This may be true, but quality content will help you to build credibility.

Also, credibility will help your SEO strategy. But many business owners and marketers ignore this important tip.

  1. Outsourcing

Don’t be afraid to send out tasks to other employees or even outsource your tasks. Delegating tasks to others can save you time and put more focus on your to-do list to improve quality.

You can hire an agency or a virtual assistant to help you.

  1. Know Your Audience

Most brands and businesses aren’t promoting their products to every person on Earth. They have a specific audience in mind. It’s their target audience. Your content and social posts should target this audience. You should publish content that appeals to their specific interests or needs.

  1. Add a Personal Touch

Customers and interested people react well to a business they feel like they know. Share who you are and talk about your business. Also, you can create a behind-the-scenes video, to show how your business works.

  1. Think and Test

There are many social media platforms to use. So before you create a social media strategy you need to think and test. Testing is the best way to know if your strategy works or not. Put in the time upfront and save yourself time in the long run.

  1. Testimonials

The testimonial is a type of content marketing. But many business owners don’t focus on them or they don’t use them.

Consumers like the testimonials. It’s like a guarantee. Also, many people trust the reviews and testimonials from other users. Add your testimonials to your landing page or provide a link to a testimonials page.

  1. Use Metrics and Analytics

Important! don’t forget to look into metrics and analytics. You need to track your efforts and your campaigns. These stats will help you to improve your digital marketing strategy and generate more sales.

Small business owners need to educate themselves and practice their strategies. Don’t forget that you need to work hard, learn from your mistakes, and you need to discover new strategies and tips to grow your small business.

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marketing business Ecommerce Social Media Startups

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

Influencer Marketing: 7 Tips on How to Create A Successful Strategy in 2021

Influencer marketing strategy is one of the best methods for businesses and marketers to reach their target audience.

But what is influencer marketing, and what are the ‘factors’ that make influencers successful?

Influencer Marketing: How to Create A Successful Strategy in 2021

Influencer marketing is a type of social media marketing in which advertisers or marketers collaborate with influencers that have a great fanbase across one or more social media platforms such as Instagram, Facebook, Twitter, Youtube, etc., for the promotion of a product or service.

Working with social media influencers isn’t as simple a task. Many factors determine the success of the collaboration.

Here are some tips you need to know about how to create a successful influencer marketing strategy in 2021.

  1. Find Influencers Relevant to Your Business

You need to collaborate with influencers that are relevant to the products or services you promote. Their followers will like your products or services if they are relevant to their needs.

Also, avoid influencers that promote many and different types of products. If an influencer promoting a vegetarian diet plan one day and hamburgers the next day is not the best for your business.

So, You need to reach influencers whose interests and content align with the products or services you want them to promote.

  1. Influencers Know Better Than You Their Audience

When you collaborate with influencers to grow your business’s reach and sales, don’t tell them what they should upload. The reason is that these influencers have a better idea of the type of content their followers interact with. They know better their audience than you. Very simple.

  1. Find Micro-influencers for Better Engagement

An influencer with 50,000 followers on Instagram might seem a better fit to promote your products than an influencer with 10,000 followers. But that’s not true.

Better reach and many followers are impressive but you don’t know if people interact or not with the content.

This is the reason why it’s better to collaborate with micro-influencers and nano-influencers. Only a few thousand people might follow micro-influencers, but the engagement on their content is amazing!

This is because their fanbase is loyal users who wouldn’t hesitate to check out the promoted products or services.

  1. Avoid Influencers Who Promote Many Brands

It’s not wise to work with an influencer who promotes many brands.

Influencers who spam their followers with too many sponsored posts (Many Brands) regularly aren’t the best for your business.

Their audience will experience burnout and will ignore their content.

  1. Build Relationship With Influencers

Invite them to your events, make them host giveaways and other creative campaigns, etc. Build a long-term relationship with influencers.

Make them realize that the collaboration opportunity will be as beneficial for them as it is for you.

  1. Study the Influencer and Plan your Budget

Before reach and collaborate with an influencer, do your research. Study the niche they specialize in, their audience demographics, social media analytics, engagement stats, etc.

Also, your study will help you plan the budget for the campaign.

  1. Metrics and ROI

Your role as a marketer doesn’t end when a social media influencer uploads a sponsored product to give your brand a shoutout. While hundreds of likes, comments, and shares should impress you, these metrics don’t determine if the campaign is successful or not.

You need to find out how many people visited the link that the influencer asked them to check out. Also, how many of those visits turned into sales or subscriptions is also a critical factor you need to know.

Measuring your ROI is your top priority.

These days many brands, businesses, and even marketers are using influencer marketing to boost their sales and increase their following.

An ideal social media influencer can help a business by posting quality and relevant content. This content should reach many people, generate engagement, and increase sales. The results of your influencer marketing campaign will prove the quality of the influencer.

Categories
Electric Cars business Future health profits

Electric Cars (Electric Vehicles or EV): 7 Benefits and A Bright Future

Electric Cars (Electric Vehicles or EV): 7 Benefits and A Bright Future

Who Leads the Charge Towards Electric Mobility? (Statista) – EV Market Stats

With Tesla’s meteoric stock market rise in 2020 and several countries and car manufacturers announcing new electric vehicle targets, electric cars have been in the spotlight for a while now.

And while they still account for a single-digit percentage of global passenger car sales, several countries, especially across Europe, have made huge strides towards a cleaner future in 2020.

While Norway is by far the country with the highest share of electric cars in total passenger car sales, no country comes even close to China in terms of absolute market size.

According to the China Association of Automobile Manufacturers (CAAM), sales of battery electric vehicles (BEV) and plug-in hybrids (PHEV) amounted to 1.00 and 0.25 million in 2020, respectively. That puts China way ahead of Germany (395,000), which overtook the United States in terms of EV sales.

https://www.statista.com/chart/13143/electric-vehicle-sales/

Benefits and Advantages of Electric Cars

Electric Cars ( EV) – Benefits and Advantages

Electric cars are already the present and they have a bright future. These environmentally-friendly EVs have become much more commonplace today than they were 10 years ago, with a 40% year-on-year increase.

These cars (EV) come with many benefits and a nice range of luxury and more budget-friendly options available.

  1. Cheaper Solution

Batteries will need replacement after a few years, electric vehicles are still cheaper than petrol or diesel cars. Electrical motors have much fewer parts than fuel-based engines.

They’ll require less servicing and repairs cost less. On top of that, many countries are also starting to adopt tax incentives and business grants for EVs.

The other cost-saving factor is fuel, of course. Oil prices will continue to hike in the future as resources run out. Not to mention being hostage to continued fuel tax levies.

Electric vehicles, on the other hand, have none of those issues. They can even be charged at home with a home charging unit, which costs a bit of money to install but is still very affordable.

  1. Government Incentives and Zero-Emission Vehicles

Government agencies around the world have and continue to provide policy-driven support for electric vehicle production and adoption. The main regulatory incentive is to decrease CO2 emissions to achieve a future where zero-emission vehicles are the norm.

Countries like Norway are starting to make pledges to phase out internal combustion engine vehicle sales.

  1. Public and Large Transport Vehicles

Consumer vehicles aren’t the only market segment of electric car options. EV adoption in the public and commercial sectors is slow going right now. But the long-term cost, environmental, and health benefits of switching to electric vehicles are pushing both industries in that direction.

  1. Fossil Fuels – The End Is Closer

There’s speculation that the world will run out of fossil fuels in as early as 53 years. Maybe even less. That means there’s a hard limit on how long people can still operate the way they do before these resources become so scarce that prices skyrocket.

That’s why many policy-makers and companies are trying to make the switch to electric vehicles now. Of course, this also means that electricity generation has to turn a new leaf.

Many countries have started banning coal power plants and choosing more sustainable options. This also means electric vehicles don’t have a chance of running out of “fuel” resources anytime soon.

  1. Driving Experience

One of the first things people notice about electric cars is how quiet they are. This, coupled with the fact that they have instant torque, makes them a joy to drive. They also have a lower center of gravity, which provides both driving and safety benefits.

Driving-side means better grip and steering during turns. Safety-wise it means the cars have less chance of rolling over and the absence of fuel means less risk of fires or explosions.

On top of that, the electric cars being rolled off the assembly line today have the best to offer in terms of safety and luxury. They often come with the latest specs and features and are built to handle collisions better as well.

  1. Benefits for Health

Reduced harmful exhaust emissions are good news for our health. Better air quality will lead to fewer health problems and costs caused by air pollution3. EVs are also quieter than petrol/diesel cars, which means less noise pollution.

  1. Security – A Downside (hackers)

Despite all of the benefits of switching to electric vehicles, there is one downside that most consumers don’t think about. Security.

As technology continues to improve, a lot of that gets integrated into cars and the way people live their everyday lives. Having an on-board GPS or using public Wi-Fi to listen to music or search for suggestions/directions while driving is very common these days.

Autonomous internet-connected cars are also starting to become more normal. But so are digital threats.

In 2016, there had been reports of electric vehicles being susceptible to hacks. So, taking extra precautions like using a VPN while traveling will become essential. What is a VPN? This cybersecurity tool secures your internet connection and keeps all your data safe wherever you are. It’s a great way to stay safe on the internet.