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Data Visualization: 7 Free Tools You Need To Know

Data Visualization: 7 Free Tools You Need To Know

Visuals are essential for businesses and marketers these days. They can help you to simplify complex concepts and large amounts of information. The type of data you’re working with will determine what kind of data visualization tool you need to use.

Data Visualization: Free Tools You Need To Know

There are many different types of data visualization tools available online. Here are seven free data visualization tools that are useful and easy to use.

  1. Flourish

A Flourish is an effective tool that allows you to create maps, charts, and interactive stories. It has many different visualization and animation options.

It has a broad selection of charts and maps and also bar races, quizzes, and carousels. You can also create stories without having to use custom code. You can share your visuals through social media or embed them on your website.

  1. Maptive

Maps are a great way to visualize your location data. Maptive lets you create intuitive maps that can be downloaded or shared easily. With this tool, you can color-code your map markers and group them.

You can also customize your map by adding text bubbles, shapes, labels, icons, and images. The free mapping software option allows you to upload up to 250 locations and create up to five maps.

  1. Datawrapper

Datawrapper can help you to create interactive maps, charts, and tables. You don’t need to have any design skills to use this software. It’s easy to use.

Also, you can read everything you create with Datawrapper on any device. Their free plan allows you to create and publish an unlimited amount of charts, maps, and tables.

  1. Chartblocks

Chartblocks lets you create content (Charts) without a single line of code. Some of the types of charts available include bar, scatter, line, and pie. Chartblocks integrates with Facebook and Twitter, so you can easily share your charts on social media.

Also, charts can be exported as PNG images or vector graphics.

  1. Infogram

With Infogram, you can create charts and infographics. This tool offers over 37 different interactive chart types and allows you to make up to 10 projects.

Charts or infographics can be animated, allowing you to make objects zoom, bounce, fade, flip, and slide. Additionally, you can add graphics and shapes to your visualizations.

Also, Infogram supports Facebook, Medium, and WordPress.

  1. Knight Lab

Knight Lab allows you to tell stories with annotated and interactive maps, timelines, and line charts. All you need to get started is a Google Spreadsheet. Knight Lab can pull media from various sources, including Twitter, Flickr, YouTube, and Vimeo.

Also, you can use media and data from Vine, Dailymotion, Google Maps, Wikipedia, SoundCloud, and Document Cloud.

  1. Tableau Public

This platform allows you to share and explore data visualizations online. With Tableau Public, you can quickly build interactive maps, graphs, and live dashboards. This can all be done without coding.

Also, you can embed your visualizations on your website or share them on social media.

Data visualization tools are an excellent way to present complex data. You can use these tools to visualize data through charts, maps, and timelines. Fortunately, you don’t need to be a coding expert or spend a lot of money to create a visual display of information.

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Instagram: 8 Tips on How to Become a Paid Influencer on Instagram

Instagram: 8 Tips on How to Become a Paid Influencer on Instagram

These days many people rely on influencers for product or service recommendations. You can earn a lot of money per post as an influencer. It’s the best time to become a paid influencer on Instagram.

Influencer – Explanation

An influencer is someone who can influence a target market (target audience) and is paid by various brands or businesses to promote their products or services.

Instagram: How to Become a Paid Influencer

Here are some useful tips about how to become a paid influencer on Instagram.

  1. Types of Influencers

you need to know that not all influences are the same. There are three basic types of influencers.

a. Micro-Influencer

A micro-influencer offers a lot of authority but it has a small niche audience. They tend to have between 1,000 to 10,000 followers. They tend to offer cheaper services. A micro-influencer is the easiest way to become a paid influencer.

Brands tend to prefer these influencers because they offer the most engagement. They are low-cost and their followers tend to engage in the brands these influencers promote.

b. Middle Influencer

These mid-level influencers have 10,000 to 100,000 followers. This group tends to be more experienced. They have a topic of expertise but typically offer more engagement than macro-influencers.

c. Macro-Influencer

The big ones. The celebrities of social media. All macro influencers have hundreds of thousands of followers (many have millions).

brands don’t prefer these influencers. While the reach is wider, their audience tends to engage less often. So even if you never become a macro-influencer you can earn money as a micro-influencer.

  1. Create Engaging Content

Your feed is more important than the number of followers you have. What matters is how often your followers engage with the links you post. And when you have better content, your followers trust you and are more willing to engage with your content.

You need to post quality photos. So make sure you have a good camera or a smartphone that takes high-quality photos. Remember, your photos and your videos will attract your target audience.

  1. Niche and Keywords

You’ll need to start by having your niche. So focus on using keywords that relate to your interests (niche or topic). This will make it easier to create your quality content and help you build your own brand.

If you provide the high-quality content you’ll become a trusted source for your followers. And remember, be yourself! Always remain true to yourself.

  1. Network

Networking is the key to success. Using networking platforms allows you to connect with brands related to your feed. Especially when starting, this can be critical for brands to find you.

  1. Communicate – Build Rapport

If you want to build rapport with your followers, you’ll need to engage with them. Take time to respond to comments, and leave comments on other accounts that you follow. These will build a reputation and will improve your online presence.

And don’t be afraid to reach out to brands that you like! It’s a great way to find new brands to work with that fit your niche.

  1. Find Your Voice.

It’s important to find out what you want to say with your Instagram posts. There is a story that only you can tell, so find the details and the uniqueness that you would like to share with the world. Impress your followers and your target audience.

  1. Grow Your Audience.

Discover the growth tactics that work for you. Many influencers are using hashtags to get discovered, but the possibilities are endless. Important Tip. Be active on Instagram to increase your visibility.

Host a giveaway on your Instagram account. Require people to like and share the post, or tag their friends, to gain exposure. Little steps can help you to grow your audience.

  1. Use The Latest Trends.

Instagram is always updating the platform. Each update is an opportunity to learn a new feature, perfect your strategy, and grow your following. Following blogs, Instagram accounts, and other resources can help you stay up-to-date on the latest trends of Instagram.

There’s no magic bullet to become successful, paid, Instagram influencer. Influencers work every day to become valuable to their audience and to post great content.

Being an authentic and real person on your Instagram will translate to higher engagement, follower growth, and opportunities for partnerships. When choosing to become an Instagram influencer, the best first step is to be yourself.

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Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

These days many businesses and marketers know that video marketing strategy is a necessity. Stats show that 87% of marketers are using video as a marketing tool. Also, 55% of consumers want to see more videos from businesses.

You can create many types of video, like tutorials, social media videos, explainer video, promo videos, and live streams, to discover what type of videos your target audience prefer to watch.

Video Marketing Strategy: Video Length on Social Media in 2021

Here is a video marketing strategy and tips you need to know about video length on social media in 2021.

The key is to create videos that get straight to the point, are attractive, and engage viewers from the beginning.

  1. Facebook and Video Length

Engagement on Facebook videos is high. Video posts are getting 58% more engagement than other post types.

Facebook Video Tips

The ideal Facebook story video length is up 20 seconds.

The optimal length for a Facebook ad is around 15 seconds or less. The shorter the ad, the better its completion rate.

Live streams are best as longer videos. Because it takes time for viewers to join and engage with your live stream.

Important! You need to add captions to your social media videos.

85% or more of Facebook users tend to watch videos without sound. So if you add captions to your videos you can get more viewers to watch your video.

Also, it’s a good idea to share a YouTube video link.

  1. Instagram and Video Length

Keep your in-post videos around 30 seconds long. Stats show that 30 seconds it’s better for engagement.

You can experiment with longer videos for IGTV videos.

For Instagram story video length, up to 15 seconds, it’s perfect.

Live stream on the platform can be longer length. You can take them to 60 minutes max.

Use a thumbnail for your videos.

Instagram is a visual platform and competition is high. But a good thumbnail can attract more people to watch your video.

Encourage engagement with GIFs, texts, and other design elements.

  1. Twitter and Video Length

Two billion people watching videos on Twitter every day. Also, tweets with a video get ten times more engagement than tweets without a video.

Twitter Video Tips

For video tweets and video ads, the optimal length is about 20-45 seconds. So it’s best to stick with short video content.

Videos on Twitter autoplay and GIFs too. Also, you need to know that 93% of the videos are played on mobile devices. So you need to use captions and text overlay to make sure you hook your target audience and engage them.

  1. YouTube Video Length

YouTube is the second most visited site after Google. The second larger search engine!

So a lot of people, worldwide, watching videos on YouTube every day.

Stats show that users consume over 1 billion hours of videos on YouTube, more than Facebook and Netflix combined.

YouTube Video Tips

For YouTube video ads 6 seconds long and 15-20 seconds long for pre-roll ads.

The ideal YouTube video length depends on who your audience is and the video type. A how-to video explaining a concept can be longer than a product showcase video.

Also, an attractive thumbnail can encourage viewers to watch your video.

  1. LinkedIn and Video Length

LinkedIn is for professionals mainly.

Many executives say that they watch work-related videos. But you need to create quality video content for Linkedin.

Many LinkedIn videos’ lengths are 30 to 200 seconds. Avoid creating videos over 10 minutes.

Make vertical videos that are optimized for mobile viewing. As with most social media platforms, LinkedIn users consume video content on their mobile devices. 91% of people watching videos on their phones.

You can increase your video engagement by capturing it in vertical mode.

  1. TikTok and Video Length

TikTok users love bite-sized video content.

The optimal length there is between 9 to 15 seconds. But you can do 60 seconds in total.

Use background music.

TikTok has a sound library to play with. So you can make your video more entertaining.

Trending videos.

You can also create video content that’s based on the trends.

Now you know video length tips for social media platforms. Short videos with a strong hook are the best way to create popular videos.

Short videos get straight to the point and hook your audience’s attention. Many viewers stop watching videos after one minute, so keeping your video content short can improve engagement and even sales.

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Blogging: 12 Tips on How to Create A Successful Blog in 2021

Blogging: 12 Tips on How to Create A Successful Blog in 2021

Creating a successful blog it’s a long-term experience. Also, you need to have a passion and to work hard if you want to succeed as a blogger. But some fundamental blogging tips are useful to the majority of bloggers.

Blogging Tips: How to Create A Successful Blog in 2021

Here are some interesting and useful tips about blogging and how to create a successful blog in 2021.

  1. Write Regularly – Have A Schedule

If you want to grow your blog, you need to write and publish regularly. You don’t have to post every day. But you need to be consistent in your schedule.

Choose how frequently you will publish and then stick to that frequency. You can start with 3 posts per week and then gradually increase your pace.

You need to be motivated and enthusiastic.

  1. Social Media Presence

As a blogger, your social media presence is important. if you want your online business to succeed, an active presence on social media platforms is crucial and essential.

Your potential customers or target audiences are active on social media. So if you want to increase your traffic and sales, you need to meet your prospects where they are at.

Also, a social media presence will help you build relationships with your clients, generate loyalty, and grow your business.

  1. Scannable Posts

Stats show that 75% of visitors skim rather than read the blog post thoroughly. So, it’s important to make your blog posts scannable.

You need to use bold headings and subheadings, numbered lists, or bullet lists. You should also keep your sentences and paragraphs short so that it’s easy to read.

  1. Web Design and User Experience

One of the most important blogging tips is to improve the user experience for your readers. If you don’t know about effective web design, you can hire a professional web designer to help you.

Also, you can use a high-quality WordPress theme (free and paid). There are many different designs to choose from for your blog.

  1. Create and Use Evergreen Content

Evergreen content is content that is timeless, and relevant to readers. Evergreen content has no real expiration date and retains its value long-term.

Benefits of Evergreen Content

Lead Generation — Evergreen posts will be ranking high. So you need to optimize these posts to collect leads. These posts can bring you many leads for a long time without you having to do any additional work.

Traffic — Evergreen content tends to rank higher in the search engines. These evergreen posts can generate a lot of website traffic.

Efficiency — Evergreen content will work for your business a long time after it’s published.

  1. Marketing Automation

Marketing automation is a powerful solution for businesses and marketers. You can automate, and monitoring your marketing tasks. These days new technology can help you to automate your marketing strategies.

  1. Niche Blogging – Topic

Niche blogging means that you need to focus on a specific topic and becoming an expert on that topic.

If you want to start a business blog, maybe a work-from-home business blog is a good idea.

Later, once your blog has gained some traction, you can cover broader topics.

  1. On-Page SEO Strategy

On-page SEO is only a part of your SEO strategy, but it’s important. You have complete control of on-page ranking factors.

Google SEO – E.A.T.

E.A.T. stands for expertise, authoritativeness, and trustworthiness. The highest-ranking pages on the internet have content that applies to your industry, informative, and high-quality.

On-page SEO strategies need to consider these qualities to achieve higher rankings.

  1. Meta Descriptions for Posts

A meta description (also, called tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. The meta description still plays a significant role in on-page SEO.

Google uses click-through-rate (CTR) as a factor to decide your ranking. This is why optimizing your meta description is so important, as is optimizing your titles.

  1. Google Analytics & Track Traffic

When you start a blog, you need to get more traffic. To achieve that, you need to know what’s working and what isn’t.

Google Analytics allows you to get detailed information about your visitors, such as how many have visited your site, how long they stayed, and what pages they viewed. So you can improve your marketing strategies.

Google Analytics gives you insight into the traffic on your site including your audience and how people interact with your site.

  1. Attractive Headlines

Your headline or title of your blog post is the first thing that your readers notice. So, it has to be good enough to grab their attention and make them want to read the article.

You can use free tools (Headline Analyzer) to help you create attractive blog post titles.

  1. Focus on Quality (not Quantity)

Blogging is a business and investment, not a get-rich-quick scheme. So you need to focus on quality, not quantity.

It’s much better to create and publish less content. You need to spend more time creating it and making something that people will love and want to read.

Stats show that 80% of traffic will come from 20% of your blog posts. Focus on that 20% of your posts that are driving most of the traffic, and take the time to create other high-quality posts with similar structure, topics, and elements.

Make your research to find more useful tips and trends about blogging. Step one – Take Action Now and Never Give Up!

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Social Media: 9 Marketing Tips for Beginners

Social Media: 9 Marketing Tips for Beginners

Many marketers and experts say that social media marketing is essential to promote and grow your business. But you need to know what to do. Viral content, hashtags, and promotion are only a part of your strategy. You must improve your online presence and become active on social media if you want to succeed.

You do not need to become a social media expert. But it’s important to know tips and techniques about social media marketing. And also you need to become comfortable when promoting yourself and your business.

Social Media: Marketing Tips for Beginners

Here are some useful tips about social media and marketing tricks for beginners.

  1. Add Contacts – Connect With People

Add 2-5 contacts per week on LinkedIn, Twitter, or Facebook. It’s a great way to connect with people in the same niche or interests. If you add people to your network, you will have more opportunities to promote and grow your business.

  1. Use Forums

Find forums in your niche and create an attractive profile. Introduce yourself and use the private messaging features to introduce yourself to other members.

Attention! Don’t sell. Once you have made contributions, then you can share your products or services with the other members of the forum. Also, it’s important to help and provide value to the members of the forum.

  1. Focus on Interesting Blogs

Focus on influential and interesting blogs in your niche. (Don’t waste your time on untrusted blogs). Comment on these blogs. Then you can email the author to let them know how much you enjoy their blog.

If you have created attractive posts, you can email them to help you to build backlinks.

  1. Find Micro-Influencers

Find micro-influencers in your niche. You can find this information on their profile page. Add them to your contacts. Most of the active users (micro-influencers) also have profiles on other social media platforms. So you can increase your followers and your online presence.

  1. Use YouTube

Create videos for your business and upload them on YouTube. Build backlinks to it. You can generate traffic and increase subscribers on your YouTube video channel. As you know YouTube is the second larger search engine.

  1. Use Translations – Translate your Articles

If you submit articles to Quora, use the same title and description and translate it to another language. You can generate a lot of traffic and links. You can use a quick translator (free and paid) to make this super easy.

  1. Track

Stay away from the over-hyped social networks that don’t drive traffic or influence people. If social media can’t get you decent traffic or links, don’t waste your time. It’s important to track your work and make sure you see where results are coming from.

  1. Use Quora

Answer 3-5 questions per day in your niche on Quora or another Q&A site to become an authoritative source. Then promote your website to attract traffic and interested people. Many people are using Quora every day to find answers. Provide answers and value to get traffic and even sales.

  1. Use Search Engines

You can use Google, Yahoo, or Bing to search for your name and your company. See where people are talking about you and join in on the conversation. Use high-quality articles or videos to promote your business. Also, you can use gift cards or giveaways to attract more visitors.

Make your research to find more tips and techniques about social media marketing. But don’t forget that you need to become more active and help your followers to build trust and long-term relationships.