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Blogging: Tips on How to Avoid Writer’s Block

In the blogging world, there is a very common problem. It’s the writers’ block. Many bloggers, even professionals, while sitting down to create the next blog post they stuck and they cannot write either a word! A successful and healthy blog needs new posts at least once a week.

How to Avoid Writer’s Block – Blogging Tips

Here are some effective blogging tips about how to avoid writers’ block and how to generate new ideas.

Find other successful blogs to read and generate ideas for your blog posts.

Ask readers to submit links to their favorite online resources (Relevant to your niche). You will get resources for future posts and you will discover the interests of your readers.

Answer specific questions from readers. It’s a great way to interact with your readers and also it will help you to improve your blog content.

Ask for feedback on a specific problem. You can pose a problem you are having, or one posed by a reader, and request feedback from your readers. Readers love to help and share their experiences.

Create a contest. Giveaway prizes for specific user involvement.

Write about current events or news, and their effect on your niche. Maybe new government policies, a new Google algorithm, the failure or success of a large company in your industry, etc.

Discuss a popular service or product and why it’s popular.

Read the news and see what’s happening. Sometimes 10 minutes of the evening news is enough to generate new ideas for your posts.

Go out. Visit a park, a movie theatre, or even go for a walk. Get out and enjoy some sunlight. Talk with people.

Connect with bloggers in your niche and review each other’s blogs.

Read a review about a new service or product that many people talk about

Address a common myth and explain if it’s fact or fiction.

Use Google trends to discover popular keywords or phrases that people are searching online.

Use sites like Quora or Yahoo answer to find popular questions and answers.

Think about your readers their needs and wants. Provide solutions and value.

Solve real problems that you identify in social media or ask your newsletter subscribers what they want to read about.

Sometimes, you are stuck because you are not prepared to write on a subject as well as you should be. If you don’t have enough information on your subject it will become difficult to write a quality article or blog post.

If you worry too much about making your writing perfect, you will never write anything at all.

Read every day. Writers are readers. Good writers are good readers. Great writers are great readers. Very Simple!

Quotes from Authors about Writer’s Block

“I don’t believe in writer’s block. Just pick up a pen and physically write.” — Natalie Goldberg

“If I waited till I felt like writing, I’d never write at all.” — Anne Tyler

“The wonderful thing about writing is that there is always a blank page waiting. The terrifying thing about writing is that there is always a blank page waiting.” ― J.K. Rowling

“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” — J. Jackson Brown, Jr.

Writing quality content or blog posts it’s not an easy task. It takes years of practice, knowledge, and passion.

Trying to do everything on your own isn’t the best solution. Collaborate with other bloggers or writers and build a successful team.

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blogging business infographic marketing seo Social Media Startups

Content Marketing: Stats and Tips for Marketers [Infographic]

Content marketing is a favorite technique (method) for marketers. They are using content marketing strategies for search engine optimization (SEO), social media marketing, and email marketing. These days 72% of the marketers are investing in content marketing.

Content Marketing Tips

Content marketing is about high-quality content and storytelling. Video marketing is the best tool for your content strategy. 68% of people prefer watching videos about a product than reading.

Podcasts are the next on the list after video marketing. Podcasts now reach 100 million Americans every month. The advertising revenue from the US podcasts will reach about to $1 billion in 2021.

Blog and articles are the best mediums you can use for your content marketing strategy. Companies with a blog have seen a 97% increase in their lead generation. Blogging gives you more additional benefits to grow your business.

These days are more important than ever to create an effective content marketing strategy to generate leads and sales.

Here are some tips about content marketing you need to know.

  1. Video

Video content became essential for any content and social media strategy. Video has proved to be a crucial tactic for content marketing.

Visual content keeps audiences engaged longer than any other type of content and gives brands a chance to communicate with their consumers through Q&A sessions, product demos, expert interviews, and behind the scenes footage.

When utilized in a “live” format, the level of interaction and engagement is highest.

Google loves video, so video content will help you to boost page rank. (Higher Rankings)

  1. Interactive Content and Personalization

Another content marketing tip is interactive content. (quizzes, surveys, and polls). Your potential customer has the chance to interact with your brand, and you can build a relationship.

When you provide this content type, it allows your brand to personalize the content. Content personalization is very effective because you provide to each person relevant content tailored to their needs.

  1. Quality Posts

A common misconception of content marketing is the need to create and post content constantly. The successful content strategy is to create quality posts.

Your content needs to be consistent, high-quality, and engaging.

  1. Share

The best content marketing strategy is a sharing strategy. This means using all channels to uplift each other to create brand awareness. One example of content integration is sharing a blog post as social media content, video content, or via emails.

This is a great way to promote your content strategy and make sure blogs are getting views as they increase rankings each month.

  1. Evergreen Content

Long-lasting relevance is key to success (even these days). Stats, trends, and tips can lose momentum fast and people will lose interest. Also, the search engine will remove your content from page one once it loses its “freshness”.

Evergreen content is the recipe to succeed.

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blogging business infographic marketing Social Media

How to Create Effective Infographics: Tips and Secrets You Need to Know

Infographics are a visual and effective way to deliver information. Infographics deliver information faster because this is easier for the human brain.

Many studies show that the human brain processes image 60,000 times faster than text. Around 90% of information transmitted to the brain is visual.

If you have a website with infographics can help you to generate traffic and leads.

How To Create Effective Infographics. Tips And Secrets

Here are some tips and secrets you need to know about how to create effective infographics.

  1. Find a Viral Topic (Trending Topic)

If you want to create a viral infographic, then you will need to provide information that is relevant to your target audience.

If you want to save time, then you can look for a trending topic. You can visit social media, Google Trends, Youtube, or BuzzFeed to search for a trending topic and create a related infographic.

Your infographic will go viral by generating traffic and shares, and also you will get backlinks.

  1. Visual Excellence

An effective infographic should attract and direct the viewer till the end. The only way is by evoking emotional appeal. This is only possible if the design and the content are in sync.

Here a few guidelines you need to know.

The infographic should have a beginning and an end. (Think of it as a storyboard that narrates the entire story frame by frame).

Make good use of white spacing because it will make the layout look cleaner and readable.

Play with typography. You can use up to three fonts: one for your headline, the second for your body copy, and the third to add a playing flavor to the entire look.

Create an attractive and addictive infographic.

  1. Infographics and Colors

Color adds life to the overall infographic. Stats show that people subconsciously judge products in 90 seconds. About 62‐90% of the assessment is based on colors alone.

Color is crucial for infographics. Colors will help you to showcase stats and the relation between different stats. Color also affects the readability of the text.

Here are some tips.

Use color to set the mood of the entire layout. Colors act as emotional cues and evoke certain feelings.

You should have a basic knowledge of color. Also, you need to understand color psychology.

Color is vital but it doesn’t mean you need to use every color you know of. Also, the color contrast is important. Poor color selection may affect the readability of the infographic.

  1. Create Animated Infographics

Animations these days are very popular. They become an effective tool to capture attention.

You can animate an infographic and incorporate motion into your infographic design. This will make your infographics more appealing and attractive.

  1. Social Media and Infographics

Social media is the new trend of the digital world. Social media platforms are a must if you want your infographic to go viral. People love to like, comment, and share on social media platforms.

You should know the post dimensions on every social media network. Also, infographics can help and improve your social media marketing strategies.

They are appealing because they provide information in visuals.

They can help create strong backlinks.

They add a new flavor to your old content. Infographics can help you to represent your old-text content

They are the best way to educate your audience about anything that can be useful, trendy, or relevant.

They elevate brand authority because of the quality information provided to the audience. People love to interact with brands that spread awareness through their social media accounts.

  1. Infographics and Creativity

The only difference between you and your competitors is creativity

These days the digital world is pretty competitive. The only way you can be different is through a creative approach. You have to make sure that your content is unique, attractive, and useful.

Create your own graphic designs. Use new content, new tools, and search for new information.

  1. Tell a Story

Humans always love storytelling. Digital media is built around the concept of sharing stories, ideas, and personal experiences. Take a look at any social media platform and you will understand how it works.

Social media providing users a platform where they can fully express themselves.

Most of the marketing campaigns we see today are based on narratives or stories. If you can give the same feel to an infographic, you can make it viral.

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blogging business Ecommerce infographic marketing Startups video

Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

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SEO: Common Mistakes to Avoid In 2021 – How to Improve Your SEO Strategy

These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.

Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.

How To Avoid SEO Mistakes

  1. Slow Page Speed

If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.

Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.

Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.

  1. Duplicate Content

Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.

Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.

  1. Content and Keywords

Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.

The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.

When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.

  1. Backlinks

In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.

When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.

  1. Pages and Traffic

Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.

When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.

  1. Mobile Optimization and Responsive Design

In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.

Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.

  1. Keyword Research

Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?

You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!

Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.

If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.

A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.

  1. H Tags and Headings

H tags are an important part of good SEO.

You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.

Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)

Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.

H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)

  1. Internal Links and Blog Posts

You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.

Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.

  1. Broken Links

Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.

Many broken links will drive your blog or website down in search engine rankings.

These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.

Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!

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