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Marketing Trends and Techniques in 2021: How to Improve Your Business [Infographic]

Are you wondering what the future holds for your business? Do you know the trends and marketing techniques of the digital world?

Here are some new trends and techniques you need to know if you want to improve your business in 2021.

Marketing Trends and Techniques in 2021

  1. Transparency

Companies and brands need to realize that they have to become truthful and responsible. Social responsibility is a crucial aspect of doing business. Transparency is expected of businesses in all industries.

  1. Influencer Marketing

Influencer marketing is growing. Micro and nano influencers have the highest engagement rates. (They generate great results for businesses).

Influencer marketing shouldn’t be only narrowed to influencer’s social media channels. Many brands now utilizing influencers in their multichannel marketing campaigns.

  1. Video

For 70% of B2B marketers, content creation is the top investment for 2021. This year you need to try video content.

Videos are very useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video.

  1. Marketing Automation (AI)

Companies and brands will automate with the help of AI and machine learning.

Stats show that improved targeting and better marketing ROI are the top marketing automation benefits.

  1. Data-Driven Marketing (Analytics)

The role of analytics and data will increase in marketing. Customer journeys are becoming more complex. You need to analyze buying behavior. Data-driven marketing has a lot of benefits but requires new skills and knowledge from marketers.

  1. Internet Privacy and Data Security

Data violations of internet security have increased consumers’ knowledge of their data use. Companies need to handle data in a secure way.

Marketers and brands need to balance with utilizing data for personalization marketing and respecting the privacy legislation. 57% of US marketers say privacy regulations have increased transparency around data use.

  1. Remote Work

In 2020 has started the new normal: remote work. Companies’ and businesses’ views on remote work have changed. (Pandemic)

Remote work has also some negative issues such as difficulty to separate work and home life and maintaining focus throughout the day.

Reports show that remote work will rise and keep growing in 2021.

  1. Future of Events (Hybrid Events)

Events will become hybrid and offer both online and in-person experiences.

Streaming will also keep growing.

  1. User-Generated Content

User-generated content (UGC) can be videos, social media posts, articles, etc. (It’s content that the user publishes about a brand). UGC is more engaging than brand-created content.

Also, UGC can be used in creative ways in brand communications.

  1. eCommerce (keeps growing)

The pandemic has increased the demand for eCommerce. Stats show that 50% of all internet users plan to shop online more frequently after the pandemic.

Also, consumers who didn’t shop online before lockdown, 33% say that they have started online shopping during the lockdown and they are planning to continue doing so afterward.

Social media platforms are also starting making in-platform shopping more effortless with Shops on Facebook, Instagram, and Snapchat.

Many changes have started and probably many more are coming in the next months in the digital marketing world. Pandemic has changed our lives and the online world. You need to know the new trends and techniques of marketing if you want to improve your business.

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Content Marketing: Stats and Tips for Marketers [Infographic]

Content marketing is a favorite technique (method) for marketers. They are using content marketing strategies for search engine optimization (SEO), social media marketing, and email marketing. These days 72% of the marketers are investing in content marketing.

Content Marketing Tips

Content marketing is about high-quality content and storytelling. Video marketing is the best tool for your content strategy. 68% of people prefer watching videos about a product than reading.

Podcasts are the next on the list after video marketing. Podcasts now reach 100 million Americans every month. The advertising revenue from the US podcasts will reach about to $1 billion in 2021.

Blog and articles are the best mediums you can use for your content marketing strategy. Companies with a blog have seen a 97% increase in their lead generation. Blogging gives you more additional benefits to grow your business.

These days are more important than ever to create an effective content marketing strategy to generate leads and sales.

Here are some tips about content marketing you need to know.

  1. Video

Video content became essential for any content and social media strategy. Video has proved to be a crucial tactic for content marketing.

Visual content keeps audiences engaged longer than any other type of content and gives brands a chance to communicate with their consumers through Q&A sessions, product demos, expert interviews, and behind the scenes footage.

When utilized in a “live” format, the level of interaction and engagement is highest.

Google loves video, so video content will help you to boost page rank. (Higher Rankings)

  1. Interactive Content and Personalization

Another content marketing tip is interactive content. (quizzes, surveys, and polls). Your potential customer has the chance to interact with your brand, and you can build a relationship.

When you provide this content type, it allows your brand to personalize the content. Content personalization is very effective because you provide to each person relevant content tailored to their needs.

  1. Quality Posts

A common misconception of content marketing is the need to create and post content constantly. The successful content strategy is to create quality posts.

Your content needs to be consistent, high-quality, and engaging.

  1. Share

The best content marketing strategy is a sharing strategy. This means using all channels to uplift each other to create brand awareness. One example of content integration is sharing a blog post as social media content, video content, or via emails.

This is a great way to promote your content strategy and make sure blogs are getting views as they increase rankings each month.

  1. Evergreen Content

Long-lasting relevance is key to success (even these days). Stats, trends, and tips can lose momentum fast and people will lose interest. Also, the search engine will remove your content from page one once it loses its “freshness”.

Evergreen content is the recipe to succeed.

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How to Create Effective Infographics: Tips and Secrets You Need to Know

Infographics are a visual and effective way to deliver information. Infographics deliver information faster because this is easier for the human brain.

Many studies show that the human brain processes image 60,000 times faster than text. Around 90% of information transmitted to the brain is visual.

If you have a website with infographics can help you to generate traffic and leads.

How To Create Effective Infographics. Tips And Secrets

Here are some tips and secrets you need to know about how to create effective infographics.

  1. Find a Viral Topic (Trending Topic)

If you want to create a viral infographic, then you will need to provide information that is relevant to your target audience.

If you want to save time, then you can look for a trending topic. You can visit social media, Google Trends, Youtube, or BuzzFeed to search for a trending topic and create a related infographic.

Your infographic will go viral by generating traffic and shares, and also you will get backlinks.

  1. Visual Excellence

An effective infographic should attract and direct the viewer till the end. The only way is by evoking emotional appeal. This is only possible if the design and the content are in sync.

Here a few guidelines you need to know.

The infographic should have a beginning and an end. (Think of it as a storyboard that narrates the entire story frame by frame).

Make good use of white spacing because it will make the layout look cleaner and readable.

Play with typography. You can use up to three fonts: one for your headline, the second for your body copy, and the third to add a playing flavor to the entire look.

Create an attractive and addictive infographic.

  1. Infographics and Colors

Color adds life to the overall infographic. Stats show that people subconsciously judge products in 90 seconds. About 62‐90% of the assessment is based on colors alone.

Color is crucial for infographics. Colors will help you to showcase stats and the relation between different stats. Color also affects the readability of the text.

Here are some tips.

Use color to set the mood of the entire layout. Colors act as emotional cues and evoke certain feelings.

You should have a basic knowledge of color. Also, you need to understand color psychology.

Color is vital but it doesn’t mean you need to use every color you know of. Also, the color contrast is important. Poor color selection may affect the readability of the infographic.

  1. Create Animated Infographics

Animations these days are very popular. They become an effective tool to capture attention.

You can animate an infographic and incorporate motion into your infographic design. This will make your infographics more appealing and attractive.

  1. Social Media and Infographics

Social media is the new trend of the digital world. Social media platforms are a must if you want your infographic to go viral. People love to like, comment, and share on social media platforms.

You should know the post dimensions on every social media network. Also, infographics can help and improve your social media marketing strategies.

They are appealing because they provide information in visuals.

They can help create strong backlinks.

They add a new flavor to your old content. Infographics can help you to represent your old-text content

They are the best way to educate your audience about anything that can be useful, trendy, or relevant.

They elevate brand authority because of the quality information provided to the audience. People love to interact with brands that spread awareness through their social media accounts.

  1. Infographics and Creativity

The only difference between you and your competitors is creativity

These days the digital world is pretty competitive. The only way you can be different is through a creative approach. You have to make sure that your content is unique, attractive, and useful.

Create your own graphic designs. Use new content, new tools, and search for new information.

  1. Tell a Story

Humans always love storytelling. Digital media is built around the concept of sharing stories, ideas, and personal experiences. Take a look at any social media platform and you will understand how it works.

Social media providing users a platform where they can fully express themselves.

Most of the marketing campaigns we see today are based on narratives or stories. If you can give the same feel to an infographic, you can make it viral.

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Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

—How to Create Amazing Videos and Earn Money Online

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Digital Marketing: Tips on How to Grow Your Business in 2021 [Infographic]

The pandemic has forced many businesses to change how they operate. Many people stay at home and more products and services move online. Also, many employees continue to work remotely. So your online presence is more important than ever in 2021.

Digital Marketing Tips 2021

It’s very important to use digital marketing strategies and tips to grow your online presence and win over your competitors.

Here are some effective tips about digital marketing and how to grow your business in 2021.

  1. Online Presence and Engagement

In 2021, you should improve and increase your online presence. An effective digital marketing strategy allows you to reach more customers, engage with existing fans, and increase website traffic, and even revenue.

The pandemic has increased the time that people spend online. You need to have an effective website with a well-designed user experience and user interface site (UI/UX). Also, you can use social media campaigns to increase your targeted traffic.

  1. SEO and Google My Business

One of the most successful digital marketing tips to boost your business is SEO. As you know SEO (Search Engine Optimization) is a digital marketing tool that allows you to use keywords and generate free, organic, traffic.

By optimizing your website, you can rank for the keywords your customers are searching for. With an SEO strategy, you can reach the top of a Google search result and also help you to drive more traffic to your website.

Another important tip is your Google My Business (GMB) page. Make sure it is updated and verified.

  1. Voice Search and Speed

These days, people want results pretty fast. Instead of typing a query into Google, more customers prefer to use voice search. So your content must be optimized for voice search.

Also, a Google study shows that 55% of users will leave a website if it doesn’t load within 3 seconds. Speed and usability are very important tips.

  1. Video Advertising – Video Marketing

Another tip for digital marketing success in 2021 is video content. Video is very popular and effective for advertising. Stats show that 90% of marketers that adding video content to their strategy increased traffic to their website. Also, 34% of shoppers said they would buy an item after seeing a video ad for it. Awesome results!

Video is great for interactive products but can be used for employee interviews, behind-the-scenes videos, or how-to videos.

  1. Retargeting Marketing

Brands and businesses can collect data from their websites and use this data for retargeting marketing. You can use social media ads to retarget people who visit your website but didn’t make a purchase.

So you can use a retargeting marketing strategy to boost your sales.

  1. AI Technology – Artificial Intelligence

People love artificial intelligence (AI) technology because it improves their user experience and makes their life easier. AI can help with customer service queries, on-page recommendations, etc. Also, AI it’s pretty fast and never complains!

  1. Content Marketing

The success tip of content marketing is to create and share relevant, engaging, content. So your target audience will learn more about your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, ebooks, and lead magnets.

Businesses can use content marketing to grow their email lists, increase social shares, downloads, and generate more leads or sales.

Here are a few stats about content marketing in 2021.

Web traffic is the measurement of success for content marketing strategies.

Nearly 45% of marketers say content marketing is very important to business growth.

88% of companies produce blog content compared to other formats.

  1. Pay Per Click Advertising – PPC

PPC is a paid form of digital marketing. (you run ads and pay a fee for every user who clicks on your ad). You need to invest money but you can have faster returns (compared to organic marketing methods).

The most common PPC advertising platforms are Google Ads, Facebook Ads, Bing Ads, and Instagram Ads. But there are many other platforms available. The key to success with PPC is targeting the right audience with the right content at the right time.

Your goal is to drive clicks to your ads and turn users into customers.

  1. SMS Marketing

Text messaging is a pretty effective digital marketing channel. Once users have opted into your list (required), you can send them special promotions, updates, coupons, offers, surveys, and much more.

The average open rate for text message marketing campaigns is 98% (compared to a 20% open rate for email marketing). Also, SMS response rates are 295% higher than phone call response rates. Pretty Amazing!

Last Tip

The internet has endless opportunities for businesses, marketers, and brands to reach more customers worldwide. You have many digital marketing strategies available. So it’s up to you to create effective and successful digital marketing strategies to grow your business in 2021.

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