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MLM Business: How To Avoid Common Mistakes New MLM Marketers Make

MLM marketing it’s a very effective way to start your online business from home. But many people who start a network marketing business often make some common mistakes. Network marketing is about person-to-person sales and it’s very important to have an effective marketing plan.

Here are a few tips about how to avoid common mistakes that new MLM marketers are making.

  1. Hype and Common Sense

Many network marketers are loving the hype and not the common sense. They make promoting and selling their products seem easy.

It’s true that making money is important, but professional choices are much more than money. The high failure rate in network marketing is because people get excited about the potential income without analyzing the business.

  1. You Don’t Love the Product

Successful network marketers have one thing in common: they love the product or service they’re selling.

A career in network marketing is directly connected to the ability to share this enthusiasm and knowledge of the product with others. This is why successful network marketers often start as customers and then want to share it with the world.

  1. You Don’t Target the Right Audience (Target Audience)
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Some MLM businesses say that new network marketers should make a list of 100 people they know, then pitch them their product or service.

The problem with this strategy is that you can waste time and money without results. Attention! Not everyone is a prospect.

If someone were to start a business from scratch, they might let their friends and family know what they’re doing, but smart network marketers identify a target market and pitch that group instead.

While some do indeed recruit friends and family, the majority of business comes from people they didn’t know when they started.

Successful network marketers know who wants what they’re selling and go after them. It’s easier and more effective.

  1. You Don’t Follow-Up

Many network marketers miss opportunities to grow their business because they don’t follow-up their prospects right away.

Follow-up is done with people who have expressed interest in the product or business. Most prospects aren’t going to buy on the first call and this is often because they need time to think about the product and do some independent research.

You need a consistent system for following up with prospects. Smart network marketers will never miss an opportunity to create value.

After pitching the product or service, if a prospect still isn’t ready to join, it’s wise to make an appointment in a few days. If they’re still not interested, ask if they will join a personalized email list that will include helpful information and tips, not just sales emails.

Tell them about the benefits of your products or services.

  1. You Don’t Use Company’s Marketing Strategies
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The company’s marketing strategies will help any network marketer sell faster and earn money faster. Talk to the most successful reps and use their strategies. A great advantage of network marketing is that a problem-solving methodology has already been developed for common challenges.

  1. You Don’t Know the Business Plan

Read all documentation before signing. They’ll provide the important details, but it’s up to every individual to read and understand the contract and business plan.

Specific notes to pay attention to are commission pricing and recruitment strategies. Successful network marketers will read the fine print before investing any of their time or money.

  1. Common Salesman Syndrome

When you start your MLM business, it can be easy to want to share information about your products and services with everyone. Avoid doing this because it can make you sound like a pesky salesperson trying to generate sales.

Instead, speak to your audience normally, entice the customer with a small piece of information and then let them check it out on their own. If you provide too much information up front, they’ll have no reason to inquire about your services.

There are many ways to avoid common mistakes. You need to learn from successful marketers. They will help you to create an effective MLM marketing strategy and save time, money, and effort.

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Small Business Tips: The Benefits of Virtual Office [Infographic]

A virtual office is a service that provides a business owner or an entrepreneur all the perks of a physical office. (an office address, telephone number, administration services, access to meeting rooms, etc).

The virtual office is a very popular and low-cost solution for freelancers and entrepreneurs who work from home but want a professional business address for their company.

It gives business owners all the benefits of a ’brick and mortar’ location without the expense of a physical office. A virtual business address can help you to add credibility to your business. So you can attract more clients or customers.

Benefits of a Virtual Office

Here are some effective benefits of a virtual office you need to know.

Professionalism: Home offices are becoming more and more popular. But for those who looking to attract more traditionally-minded corporate clients, it’s very important to have a dedicated office address and contact details.

Location: With a virtual office you will get a reputable area code address. It’s an effective way to reassure clients that your business is legitimate.

Meeting Spaces: Virtual office packages provide access to high-quality meeting spaces for face-to-face client meetings and conference calls. Also, the communications services, such as video conferencing, that you rent are more reliable than those which can be used via the web for free.

Flexibility: Business owners have the option to work from multiple locations (locally or internationally). Your virtual office can be wherever you are if you’ve got the devices you need with you.

Efficiency: Working from home while using a virtual office you save time and money. You avoid spending money on a daily commute.

Budget: A virtual office saves you more money because there is no need to rent physical space, buy equipment and furniture, or hire a receptionist.

Communication: A dedicated business telephone number, answered by a professional receptionist, ensures smooth communication with all clients.

More Free Time: Teams working virtually typically have the benefit of more free time and flexibility.

Productivity: Less time spent commuting to an office means more time to spend working on your business.

Similarly, with a virtual office, you’re free to find a place to work that suits your needs and increase your productivity

Virtual offices are typically ideal for small businesses, start-ups, new entrepreneurs, but they can also work well for larger companies where many employees work remotely.

Don’t forget that remote work is already a trend for many companies big or small.

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Content Marketing Trends and Coronavirus [Infographic]

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Digital Marketing: Tips on How to Become a Better Marketer

Digital Marketing: Tips on How to Become a Better Marketer

You need to stay relevant and effective as a marketer if you want to grow your online business. So you need to know the new, profitable, digital marketing tips and trends

Here are some effective tips about how to become a better, successful marketer.

  1. Create visual content

Visual content is very popular and also very effective. Your ability to create visual content should be a basic marketing skill.

Stats show that 54% of consumers expect videos from brands. You need to produce this type of content. Apart from your customers’ expectations, visual content can help you deliver your marketing messages more effectively.

Canva is a free solution you need.

You can use Canva to create images for your blog posts. Also, you have the option to create images for your social media campaigns. For the major social media channels, Canva provides templates to create images of recommended sizes.

  1. Voice search optimization

Voice search is the new trend and it will continue to grow. And as smart speakers grow in popularity, expect the trend to continue. Stats show that 66.4 million American adults use a smart speaker. That’s 1 in 4 American adults.

While searchers’ lives become easier, this makes your work as a marketer more challenging. Because voice searches have different traits compared to typed searches.

First, voice search queries tend to be longer. That’s because it’s easier to speak to your smartphone than to type.

Find long-tail conversational keywords

Answer possible searchers’ questions

With voice search optimization, you can increase conversions for your business.

  1. Personalization and Automation

Some years ago, personalization became popular through email marketing. Now, personalization is evident in many areas of marketing.

Also, website personalization has become popular as visitors see pages based on different criteria. While some personalizations are done by artificial intelligence, some are manually set up.

As a marketer, you need to identify what aspect of your marketing to personalize and how to create the necessary automation. Of course, this skill may depend on the marketing automation tool your business uses.

However, no matter the marketing automation tool your business uses, you have to be able to personalize your marketing efforts as this is becoming the marketer’s job.

  1. Micro-influencer marketing

When an influencer endorses your product, it’s a form of social proof that can convince their followers to buy. However, having a celebrity endorse your product can be pretty expensive.

That’s why micro-influencers are proving to be the better investment. Micro-influencers are influencers with follower count ranging from a few thousand to tens of thousands.

In most cases, micro-influencers are people who have developed expertise in a field over the years. Even though they might have a lower number of followers than celebrities, they tend to have better engagement.

Influencers with 5,000 to 10,000 followers boast of 6.3% engagement compared to 3.6% engagement for influencers with more than 10,000 followers.

Furthermore, their followers see them as experts and are likely to take their recommendations about a niche product seriously.

  1. Use Analytics

If you work for a big company, then you might have a data analyst to collect and analyze marketing data. But for most businesses, this is becoming the marketer’s job.

Sure, you might find it difficult to analyze numbers as it looks like unknown and pretty mysterious to you. However, these numbers are important to your marketing campaigns.

For every marketing campaign, you have goals that should be specified by key performance indicators (KPIs).

A popular analytics tool you need to master is Google Analytics.

There are other analytics tools you can use to collect important data about your social media, email, and search engine marketing campaigns. To become a better marketer, you need to be able to collect data and more importantly, derive valuable insights from it.

Becoming a better marketer requires that you use your current skills and knowledge effectively. But even more, you need to learn new tactics to help you achieve better results for your business.

Marketing tactics and strategies are changing pretty often because technology and the online world are changing too. You need to know the new trends and technology innovations to win your competitors.

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Small Business: 8 Marketing Strategies to Grow Your Business

Small Business: 8 Marketing Strategies to Grow Your Business

As a business owner, you need to know that marketing is an extremely important tool to promote your business and become successful. Also, when it comes to business, everyone is looking for an effective way to attract the attention of potential customers and clients.

But, sometimes mainstream options are being done by everyone, and this means it can be impossible for you to stand out compared to others. So you need to discover more successful options to win your competitors.

Here are 8 effective marketing strategies to market and grow your business.

  1. Use Images

Images are an easy way to attract more people. When people scrolling through their social media feeds, they will stop on an effective image, and engage with it more. So you may want to think about how you capture the pictures, learning how to use a camera properly and how to create attractive images.

You can hire a professional photographer but this is a costly way. So, learning yourself means you have greater flexibility when it comes to the type of images you share.

  1. Use Video Content

A great way to expand and grow your business is by capturing video content. You could look at creating brand videos where you focus on an advert that you share online and on your website.

You can also use video captioning. This can make your video available to a wider community, such as being translated into different languages or allowing people who struggle with audio and sound to still be able to enjoy the video and understand what it is all about.

Videos can be shared on YouTube or you can share them on other platforms.

  1. Social Media Campaigns

Social Media is one of the best ways to advertise and promote your business. Having a campaign specific to your social media marketing is a great way to ensure that you achieve exactly what you want.

The ways that you can do that is by not just sharing words and images; you can start to share other content such as video clips. You could use the stories on Instagram and Facebook, or even choose to do live videos. (Live Streaming – New Trend)

The more content you create, the more engagement you will start to generate. This also gives you a chance to humanize your business when it comes to the type of content you share. This can be an excellent step for you to grow your business.

Sharing informative and useful posts means that your audience can also find interesting things on your feed, and they are more likely to engage with you.

  1. Outsourcing Your Marketing

Sometimes marketing can become a very difficult plan for you. As a business owner, you have a lot to think about and to do about your business. Maybe it is time to start outsourcing your marketing.

You can use a digital agency that could create a content strategy for you or hire an expert freelancer. This will free up time for you and also means that marketing becomes the focus for someone else.

  1. Start a Blog

When it comes to your website, search engine optimization (SEO) is a priority for you. However, you may have already focused on all of the keywords when it comes to your website, but you need something more effective.

A business blog can be an excellent way to generate targeted traffic and get higher rankings on search engines.

You can share posts about your products and services, or you could look at things such as topical posts that will be of interest to your customers, visitors, and clients.

  1. Respond to Comments

One of the biggest mistakes that business owners often make is that they not responding to comments or direct messages. If you want to build up an organic audience and following this is essential.

Responding to the direct messages and comments means that you can generate more engagement. These people will have taken time to comment on your posts and content, and so it is right to make them feel valued by responding to them.

  1. Local Marketing

This is a new trend for shoppers or people looking to give their business to people who are local and are small businesses. Supporting businesses like it used to be decades ago.

Advertise locally in stores or community magazines. This can be a great way to expand your reach. You could also do this online. Many platforms like Facebook have specialized groups and pages that could be dedicated to your local area, and advertising on there can be a great option.

This might be through your online blog and sharing your posts, or genuinely just sharing your website. You could also be involved in local events including donation and sponsorship or even having a stall or pop up shop there.

  1. Use Influencer Marketing

These people (Influencers) are normal, and more down to earth than celebrity. They could be a blogger or vlogger on YouTube, they may be just someone who posts great content online, but the differences are that their audiences are engaged.

This could be great coverage for you and asking to work with them on advertising campaigns or reviews could be an amazing way to gain some exposure. They will naturally share your products and services, and their audience will more likely respond to the advert.

It is a new avenue to explore and maybe it’s more effective than ads on social media.

Start today and create an effective marketing strategy for your business.

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