Competition is pretty high on Amazon. Every seller or marketer is looking to create a new strategy to reach more customers and generate sales. It’s not easy to succeed as a seller on Amazon but it’s not impossible.
Amazon Guide: How to Generate More Sales on Amazon in 2021
Here is an Amazon guide and some useful tips about how to generate more sales on Amazon in 2021.
- Photos and Images
An important tip you need to know when selling on Amazon is to use images that depict your products accurately. It’s mandatory to show the product you’re selling. Make sure that your pictures are well shot.
Don’t add elements that are irrelevant to the product. The images you upload will help your customers decide on whether or not they should place that order, and your job as a seller is to convince them.
Shoot your products on a white background and upload high-resolution images. Remember these words: appealing, eye-catching, and simple.
- Product Titles
Your product titles should reflect what you are selling. It’s important! Your product titles need to catch your customers’ eyes. Irrelevant titles are a big mistake.
Make sure you follow these rules:
Don’t use promotional phrases that may cause misconceptions (50% off, best-seller, free shipping)
The title length must be less than 80 characters
Make sure to use abbreviations for measurements
Use the standard system of measurement based on the country you are selling in
Don’t use many keywords in the title
Remember that overloading your product titles and descriptions with many keywords will affect your listings. (The Amazon algorithm does not only focus on keywords of your listings but also focuses on images and reviews).
- Use Product Reviews
If you want to improve your Amazon ranking, you need to ask customers to write reviews about their experiences with your products. Product reviews affect how your product listings appear on search results.
Important tip. Don’t ask only for positive reviews (it’s against Amazon’s policy). Also, don’t give your customers rewards or incentives just to get 5-star reviews (you will be banned from Amazon).
- Don’t Create Many Accounts
Thousands of seller profiles were suspended by Amazon during 2020. They have created many accounts. You may wonder why other sellers create multiple accounts. Some are “black hat” sellers who use seedy tactics to get ahead of the competition. Also, many sellers keep multiple accounts as backups in case of suspensions.
Never underestimate Amazon. They will find your violations and will ban you permanently from the platform.
- Competitors and Strategies
Keeping an eye on competitors is an important strategy. (Some sellers may even hire an SEO expert to get ahead of the game). You need to know that some of your competition utilize black hat techniques that can affect you directly.
Common black hat techniques on Amazon:
Spammy reviews on product listings
Bogus infringement claims
Hijacking product listings
Selling counterfeit products
If you want to secure your account, make sure you register on Amazon Brand Registry. This is a program that helps sellers protect their accounts from counterfeiting and hijacking. Plus, it gives sellers access to search tools, proactive reports, and brand representation.
- Optimize Your Account
Amazon account optimization can provide huge benefits to your brand. Your Account Health page shows different performance goals you’ll need to accomplish as a seller. It contains key performance indicators or KPIs that will help you to improve your store on Amazon and generate more sales.
Indicators and numbers
Order Defect Rate
Valid Tracking Rate
Late Shipment Rate
You want the lowest numbers possible on these particular metrics. Inspect your items before packing and shipping them out and remember to update your customers in case of delays on their orders.
Don’t forget that keeping these numbers low helps prevent account suspension. You need to check your Account Health page once a day and make sure that your account follows the rules and regulations of Amazon.
You can find many strategies on how to start selling on Amazon or how to generate more sales. It’s essential that you always follow the rules and regulations implemented by Amazon, and remember to keep an open line of communication with your customers.
The most effective tip. You need to provide exceptional service to your customers.