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Data Visualization: 7 Free Tools You Need To Know

Data Visualization: 7 Free Tools You Need To Know

Visuals are essential for businesses and marketers these days. They can help you to simplify complex concepts and large amounts of information. The type of data you’re working with will determine what kind of data visualization tool you need to use.

Data Visualization: Free Tools You Need To Know

There are many different types of data visualization tools available online. Here are seven free data visualization tools that are useful and easy to use.

  1. Flourish

A Flourish is an effective tool that allows you to create maps, charts, and interactive stories. It has many different visualization and animation options.

It has a broad selection of charts and maps and also bar races, quizzes, and carousels. You can also create stories without having to use custom code. You can share your visuals through social media or embed them on your website.

  1. Maptive

Maps are a great way to visualize your location data. Maptive lets you create intuitive maps that can be downloaded or shared easily. With this tool, you can color-code your map markers and group them.

You can also customize your map by adding text bubbles, shapes, labels, icons, and images. The free mapping software option allows you to upload up to 250 locations and create up to five maps.

  1. Datawrapper

Datawrapper can help you to create interactive maps, charts, and tables. You don’t need to have any design skills to use this software. It’s easy to use.

Also, you can read everything you create with Datawrapper on any device. Their free plan allows you to create and publish an unlimited amount of charts, maps, and tables.

  1. Chartblocks

Chartblocks lets you create content (Charts) without a single line of code. Some of the types of charts available include bar, scatter, line, and pie. Chartblocks integrates with Facebook and Twitter, so you can easily share your charts on social media.

Also, charts can be exported as PNG images or vector graphics.

  1. Infogram

With Infogram, you can create charts and infographics. This tool offers over 37 different interactive chart types and allows you to make up to 10 projects.

Charts or infographics can be animated, allowing you to make objects zoom, bounce, fade, flip, and slide. Additionally, you can add graphics and shapes to your visualizations.

Also, Infogram supports Facebook, Medium, and WordPress.

  1. Knight Lab

Knight Lab allows you to tell stories with annotated and interactive maps, timelines, and line charts. All you need to get started is a Google Spreadsheet. Knight Lab can pull media from various sources, including Twitter, Flickr, YouTube, and Vimeo.

Also, you can use media and data from Vine, Dailymotion, Google Maps, Wikipedia, SoundCloud, and Document Cloud.

  1. Tableau Public

This platform allows you to share and explore data visualizations online. With Tableau Public, you can quickly build interactive maps, graphs, and live dashboards. This can all be done without coding.

Also, you can embed your visualizations on your website or share them on social media.

Data visualization tools are an excellent way to present complex data. You can use these tools to visualize data through charts, maps, and timelines. Fortunately, you don’t need to be a coding expert or spend a lot of money to create a visual display of information.

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Social Media Hashtags: 8 Tips on How to Create A Successful Strategy in 2021 [Infographic]

Social Media Hashtags: How to Create A Successful Strategy in 2021

Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.

Social Media Hashtags: How to Create A Successful Strategy in 2021

You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.

Here are some tips about social media hashtags and how to create a successful strategy in 2021.

  1. Why You Need To Use Hashtags

Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.

But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.

A good hashtag will help you to create high visibility for your brand and a higher ROI.

  1. Why You Need a Hashtag Strategy

A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.

Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.

A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.

  1. Find Out What Your Audience Wants

They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.

Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.

  1. Hashtag and Social Media Platform Rules

Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.

For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.

Different platforms mean different rules.

  1. Types of Hashtag Strategies

There are three types of marketing strategies for hashtags.

Brand & Campaign Specific
Trending
Content Hashtags

Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.

A trending hashtag is popular because of the topic it is covering.

Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.

  1. Use Catchy Hashtags

If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.

  1. Use Trending Hashtags

Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.

Trending hashtags in your content will drive higher engagement rates.

  1. Use Inspiring Hashtags

Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.

Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.

Last Tip

The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.

Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.

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Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

Social Media Marketing: 7 Tips to Improve Your Strategy with Images and Slideshows

These days Social media platforms are a popular marketing tool for businesses. Many entrepreneurs and marketers are using social media strategies to promote their business, products, or services.

Social Media Marketing: How to Improve Your Strategy with Images and Slideshows

You can use slideshows and images to market your business. Slideshow presentations have become one of the best ways to spread the word about your brand, increase followers, and generate sales.

Here are some useful tips about how to improve your social media strategy with slideshows and images.

  1. Use Your Content to Create Slides

The best way to build an online presence and grow your target audience is to create quality and useful content. Your slideshow presentations should contain content that your audience wants to read.

Explore various topics on social media platforms, then repurpose the content into slides. So your content will reach a bigger audience.

Also, research keywords to achieve higher rankings. You will improve your SEO strategy with the right keywords.

  1. Use Effective Stock Images

Studies show that the human brain processes an image quicker than plain text. You must include attractive and effective images in your slideshow presentation to grab your audience’s attention.

Images are easy to edit and upload. Images are an easy way to represent your content. Find relevant images and optimize them for social media.

Also, you need to include a tagline in every picture or image to achieve the best results. There is no limit to the number of images you can use in one slideshow presentation.

  1. Use SlideShare

Slideshows can boost your business and your traffic, but you need to know where you post them. SlideShare is one of the best places to post them. Posting them on this website will make them more effective and useful as they promote your brand.

SlideShare is a free platform. Keep your presentations short because long presentations can become boring. You can use slide templates to save time. Templates will be great for quick presentations when you’re under time pressure.

  1. Create and Use Infographics

Stats show that 68% of B2B marketers have started to use infographics in the past four years.

Text can be irritating to your audience or it’s difficult for them to grab the main message you have in the slides. Infographics can deliver the desired results easier and faster.

You can use PowerPoint to create infographics for social media. Also, you need to optimize them to the correct size to ensure that they display correctly on the social media platforms you’ll post to.

  1. Text and Slides

Text is a great way to communicate, but not all the time. If you like to pass your message efficiently, don’t use too much text on your slides. Every slide should communicate a unique idea. You need to use 25-30 words to be effective.

If you have a big idea that cannot fit in one slide you need to break it up and use several slides to communicate it successfully. Make them as interesting as you can. The results will be amazing.

  1. Clear and Simple – Optimization

If you’re looking to get more engagements and new visitors through your slides, focus on making them as clear as possible. Ensure that visitors, even those who are using their mobile phones to view the slides, have a great experience.

It would help if you had large fonts that are easy to read on small screens. Also, it’s important to use optimized images to catch the reader’s attention. Your typography needs to be perfect to ensure the message reaches your audience as expected.

  1. Create Attractive Slides and Headlines

You need to ensure that people get the point straight away. You need to determine which slide comes first and which one comes last in your slideshow presentation.

Ensure that your content will intrigue readers and evoke emotions. Your first slide should attract people and give a reason to keep looking at the rest of the presentation. Also, it’s important to create an attractive headline or title.

Last Tip

An effective social media strategy is what every business needs to grow today. A Slideshow presentation is one of the best things you can do to promote your business.

You need to ensure that your slides and images are catchy to influence and impress your target audience. Start using slideshows as part of your social media strategy.

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TikTok: 7 Tips on How to Improve Your Marketing Strategy

TikTok: 7 Tips on How to Improve Your Marketing Strategy

Many people and businesses are using social media platforms such as Instagram, YouTube, Facebook, and TikTok for video content. Going viral on TikTok it’s difficult but not impossible.

TikTok: How to Improve Your Marketing Strategy

Businesses who like to expand their reach should start using TikTok. There are many tips and tricks you can use to achieve success on TikTok.

Here are some useful tips you need to know about TikTok and how to improve your marketing strategy.

  1. Post Frequently

Many people have to post consistently and frequently to grow their following. TikTok followers want constantly updated content.

Create a plan for consistent and frequent content. Also, you can buy TikTok likes and followers, but don’t overdo it!

  1. Engaging with Creators

A successful tip for your TikTok marketing strategy is to engage with other creators. Especially creators that creating content similar to yours. The more you comment on videos, the more people will notice you and your content.

When commenting on other people’s videos, be genuine and original. You don’t want to become a spammer.

If anyone comments on your TikTok videos, reply to them. This shows that you care and you will generate engagement with them.

  1. Use Trends

If you are using trends will catch people’s attention. Watch your main feed page to discover trends.

Create a video, use a trend, and incorporating your twist. Don’t copy-paste other creators. Always credit the original creator of a trend!

  1. Use Hashtags

Boost your videos by using hashtags in your video captions.

Use hashtags that are already popular for your video, and create a unique hashtag to boost your video. Encourage viewers and followers to recreate their videos using your unique hashtag.

Important! comment and like the videos that people create using your hashtag.

  1. Collaboration with Influencers

Collaboration is essential for a successful TikTok marketing campaign.

Find influencers for collaborations. If you’re marketing a product, you need to have a compensation plan. Don’t copy and paste messages to other influencers because it’s not genuine and effective.

  1. Niche Content

There are many niches available on TikTok (like other social media platforms). If a brand or a marketer is trying to target parents or kids, they should be creating interesting content that resonates with that group of people. (niche)

Creating and sharing niche content means that the target audiences will have a higher chance of finding that content.

Also, after the target audience finds that content, the business can build a loyal community, and generate more sales.

  1. Tell Stories

These days on social media the key to success is to tell stories that people find interesting and engaging. One of the best ways is to tell stories with text overlays.

Text overlays are also an effective way to attract people who are usually scrolling down their feeds. Text overlays will catch their attention and they will read your story.

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Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

These days many businesses and marketers know that video marketing strategy is a necessity. Stats show that 87% of marketers are using video as a marketing tool. Also, 55% of consumers want to see more videos from businesses.

You can create many types of video, like tutorials, social media videos, explainer video, promo videos, and live streams, to discover what type of videos your target audience prefer to watch.

Video Marketing Strategy: Video Length on Social Media in 2021

Here is a video marketing strategy and tips you need to know about video length on social media in 2021.

The key is to create videos that get straight to the point, are attractive, and engage viewers from the beginning.

  1. Facebook and Video Length

Engagement on Facebook videos is high. Video posts are getting 58% more engagement than other post types.

Facebook Video Tips

The ideal Facebook story video length is up 20 seconds.

The optimal length for a Facebook ad is around 15 seconds or less. The shorter the ad, the better its completion rate.

Live streams are best as longer videos. Because it takes time for viewers to join and engage with your live stream.

Important! You need to add captions to your social media videos.

85% or more of Facebook users tend to watch videos without sound. So if you add captions to your videos you can get more viewers to watch your video.

Also, it’s a good idea to share a YouTube video link.

  1. Instagram and Video Length

Keep your in-post videos around 30 seconds long. Stats show that 30 seconds it’s better for engagement.

You can experiment with longer videos for IGTV videos.

For Instagram story video length, up to 15 seconds, it’s perfect.

Live stream on the platform can be longer length. You can take them to 60 minutes max.

Use a thumbnail for your videos.

Instagram is a visual platform and competition is high. But a good thumbnail can attract more people to watch your video.

Encourage engagement with GIFs, texts, and other design elements.

  1. Twitter and Video Length

Two billion people watching videos on Twitter every day. Also, tweets with a video get ten times more engagement than tweets without a video.

Twitter Video Tips

For video tweets and video ads, the optimal length is about 20-45 seconds. So it’s best to stick with short video content.

Videos on Twitter autoplay and GIFs too. Also, you need to know that 93% of the videos are played on mobile devices. So you need to use captions and text overlay to make sure you hook your target audience and engage them.

  1. YouTube Video Length

YouTube is the second most visited site after Google. The second larger search engine!

So a lot of people, worldwide, watching videos on YouTube every day.

Stats show that users consume over 1 billion hours of videos on YouTube, more than Facebook and Netflix combined.

YouTube Video Tips

For YouTube video ads 6 seconds long and 15-20 seconds long for pre-roll ads.

The ideal YouTube video length depends on who your audience is and the video type. A how-to video explaining a concept can be longer than a product showcase video.

Also, an attractive thumbnail can encourage viewers to watch your video.

  1. LinkedIn and Video Length

LinkedIn is for professionals mainly.

Many executives say that they watch work-related videos. But you need to create quality video content for Linkedin.

Many LinkedIn videos’ lengths are 30 to 200 seconds. Avoid creating videos over 10 minutes.

Make vertical videos that are optimized for mobile viewing. As with most social media platforms, LinkedIn users consume video content on their mobile devices. 91% of people watching videos on their phones.

You can increase your video engagement by capturing it in vertical mode.

  1. TikTok and Video Length

TikTok users love bite-sized video content.

The optimal length there is between 9 to 15 seconds. But you can do 60 seconds in total.

Use background music.

TikTok has a sound library to play with. So you can make your video more entertaining.

Trending videos.

You can also create video content that’s based on the trends.

Now you know video length tips for social media platforms. Short videos with a strong hook are the best way to create popular videos.

Short videos get straight to the point and hook your audience’s attention. Many viewers stop watching videos after one minute, so keeping your video content short can improve engagement and even sales.