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Content Marketing: Useful Tools to Improve Your Strategy in 2021

 Content Marketing: Useful Tools to Improve Your Strategy in 2021
Content Marketing: Useful Tools to Improve Your Strategy in 2021

Here are some free and paid tools that can help you to improve your content marketing strategy. These tools will make your life easier and your work more effective.

Content Marketing: Tools to Improve Your Strategy in 2021

1. Trello

Trello makes it easy to stay on top of your content projects.

You can manage multiple projects and organize specific tasks using Trello boards that contain lists and cards. This tool helps increase your productivity and is particularly useful for visual learners.

Each board contains cards you can use to assign tasks, create checklists, and more. As you complete tasks, you can move the cards through the different columns of your workflow, so you always know what’s happening on your projects.

Trello also offers Power-Ups and integrations to help you further customize and improve your productivity. There are several different Trello plans, including a free plan.

2. Asana

Asana makes it easy for your team to manage, set up, and track projects. It’s a breeze to communicate and collaborate from the start to the end of a project.

This flexible platform allows you to customize your workflow for your team’s needs. You can set up tasks, create to-dos, customize fields, and more.

Additionally, you can select from different project views, such as lists, timelines, and boards. Asana will save your team time and increase efficiency so that you can stay on track with your content plans.

3. JotForm Approvals

With JotForm Approvals, it’s easy to create approval workflows for your content marketing processes

Whether you’re writing blog posts, publishing case studies, recording videos, or simply posting to social media, there’s a good chance that at least a few of these marketing assets will need to be reviewed by several people.

If you already use JotForm’s forms for approvals, they can feed directly into your publication workflow. You can also set up custom notifications, submission links, widgets, and autoresponders.

4. CoSchedule

If you want to organize your marketing in one convenient place, CoSchedule can help

The Marketing Calendar displays all of your projects in a calendar view. This makes it easy to see your progress and the big picture, so your content strategy and team stay organized.

The Marketing Suite option helps you publish more content more efficiently and saves you time.

It shows your content in a calendar view that updates in real-time. Additionally, it helps you streamline your editorial process and centralize your publishing and promotions.

5. Canva

If you need a beautiful design and quality images to help your blog and social media posts stand out. Canva makes adding images and designing your content simple.

Canva provides templates and layouts designed for different social media platforms, flyers, presentations, and more.

The templates and preset layouts ensure your images and designs are the correct sizes for the platform you’re using, saving you time.

Canva also allows you to customize your images and designs to express your brand the way you want.

Canva offers a free version that includes more than 250,000 free templates and over 100 different design types to get you started.
Canva is the best solution!

6. Ahrefs

Ahrefs can help you improve your SEO ranking and search traffic as well as assist in researching your competitors.

Also, you can monitor your business’s progress and competitors, including keywords, mobile ranking, and more.

You can use this tool as part of your content planning process to identify topics that will help you improve your reach. Ahrefs can then help you monitor and measure how your content is performing.

7. Hootsuite

While sharing your content across various social media platforms helps you grow your business, it’s also time-consuming.

Hootsuite makes it easy to manage and schedule your posts in one place. This platform also helps you schedule your content at the right times for your target audience.

You can draft posts, check your social media calendar, share content, and view your most recent posts across all platforms from your dashboard.

The analytics dashboard gives you insights into your top-performing content. The tool also makes it easy to respond to customers quickly.

Last Tip

Content marketing is essential for growing your business and staying engaged with your audience. Finding the right tools for your content marketing strategy will save you time and increase your productivity and consistency.


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Referral Marketing: 6 Tips on How to Create A Successful Strategy

Referral Marketing: 6 Tips on How to Create A Successful Strategy

Referral marketing is the new type of word-of-mouth marketing. Customers are encouraged to share a link with people they know in exchange for some form of incentive (gift, discount, or offer).

Many reports show that the level of trust given to content shared by individuals is rising.

Referral Marketing: How to Create A Successful Strategy

Stats show that 90% of Americans trust product and service recommendations from friends and family.

These days many brands and businesses are using the power of their current customers to get new ones with the help of referral marketing.

Advantages and Tips of Referral Marketing

1. High Level of Trust

Instead of publishing the information on your website or social media, your customers now become the medium that delivers your message to people who know and trust them. That personal connection will make them listen to what your customers have today.

2. Increase Sales

Your customers will choose which of their friends and family will most likely purchase your products or services. So you can increase your sales with the help of your customers.

3. Improve Your Strategy

Referral marketing software programs can help you to create your referral marketing campaigns, making the whole process more straightforward.

Also, these software programs provide you with analytic reports so you can track your campaigns and help you to improve your referral marketing strategy.

4. Improve Customer Experience

You can help your customers to receive discounts at their favorite stores and provide a great experience. Your business should offer an incentive that will improve your customer’s experience based on your product or service.

5. Use a Double-Incentive Referral Program

A double-incentive referral program means that you reward your customers when they refer someone to your business and also you reward the people who take the prescribed action.

You can increase the virality of your referral program without risking it becoming too spammy.

When using a double-incentive program make sure that you match the incentive you offer with what you’re asking your customers to do for you.

6. Use Analytics – Track Your Referral Program

You need to track your referral program to see if it helping you reach your goals.

You can use Google Analytics or a similar program to help you understand where people visiting your site are coming from.

Also, with analytics, you will get a clearer picture of your referral marketing program’s performance. Some of the performance metrics you need to know.

Conversion rates, Email click-through rate, Lead generation rates, etc.

Last Tip

Referral marketing programs are an effective way to gain your target market’s trust and increase your sales.

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Social Media: 4 Tips on How to Create A Successful Video Marketing Strategy

Social Media: 4 Tips on How to Create A Successful Video Marketing Strategy

These days social media it’s not a trend but a necessity for businesses and brands. Many people are connecting with businesses via social media platforms.

Social Media And Video Marketing Strategy Tips

Also, many businesses, brands, and marketers are creating social media video marketing strategies to promote their products.

They know that video marketing is one of the best methods to promote your business and increase sales.

Here are some tips you need to know about how to create a successful social media video marketing strategy.

1. Effective Types Of Video You Need To Know

Some of the most effective video types include:

Tutorials: These videos show your audience how to do use your product. They’re informative, helpful, and straightforward.

Challenges: Online challenges are a fun way to connect with your target audience and humanize your brand.

Testimonials: these videos capture reviews and feedback from satisfied customers. It’s an effective type of social proof and encourages new sales.

Webinars: these long-form video content types are informative and can help you to increase engagement.

Behind-the-scenes: show your audience a behind-the-scenes look at your business by introducing employees or showcasing a production line.

Q&A: live Q&A sessions give prospects and customers answers to their questions. Help your potential customers and gain their trust.

User-Generated Content (UGC): these videos are created by users and shared by you to improve social proof and engagement.

Personalized videos: It’s customized video content that engages users by name. You fill their needs.

2. Repurpose Your Video Content

You need to create promo videos for social media, but later you can repurpose them into engaging, non-promotional, videos.

Also, you can create long-form video content, and then you can cut it into smaller clips that work within the limitations of each platform.

Another way to create multipurpose content is to transcribe videos using a transcription service.

Transcribed videos will also help you optimize your content for SEO, driving more traffic to your site.

3. Have Goals and CTAs

Every video you create should have a goal. Like converting prospects into paying customers or boosting audience engagement. The important part is identifying a goal for each video.

Also, it’s important to add a call-to-action (CTA) to tell viewers what they should do next.

If you don’t direct them, you cannot achieve the desired result.

When creating a social media video marketing strategy, set measurable success metrics to track your progress.

4. Create a Promotion Strategy – Reach Your Target Audience

You need to create a promotion strategy to reach your target audience and attract interested people.

A promotion strategy should identify which social media platforms you’ll be using to share your video content. It’s better to choose one or two targeted platforms in the beginning and later you can try more platforms.

Choose social media platforms where you can find your ideal customers (target audience).

Last Tip

Make a research to find more tips and tricks about social media video marketing strategies.

Important Tip. Take Action Now And Never Give Up!

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Marketing Strategy: 10 Marketing Lessons From Apple [Infographic]

Marketing Strategy: 10 Marketing Lessons From Apple [Infographic]

A successful marketing strategy is a necessity for businesses. Apple’s winning marketing strategy provides lessons for businesses and entrepreneurs.

Marketing Strategy: Awesome Marketing Lessons From Apple

Here are some marketing lessons from Apple.

1. Keep it Simple

Apple likes to keep things simple and that works well for consumers who are inundated with information.

2. Product Promotion and Influencers

Apple has a focused approach to promoting its products. The idea is to leverage an influencer to spread the word and get more followers.

3. Use Reviews

Reviews are a powerful tool to win the confidence of new users. You can use a free trial or sample in exchange for a testimonial or a review to grab the attention of interested people.

4. Focus on Unique Value Proposition

Apple is focusing on creating a unique value proposition. The company also provides cool features and applications to elevate and improve user experience.

5. Business and Values

Customers want to know what your brand represents and the core values that drive your business. Consistency is key and your messaging should reinforce your beliefs.

6. Create Experiences (Not Just Products)

Offering customers unique experiences is a key element of Apple’s marketing strategy. And it has worked because unlike products, it’s not easy to imitate customer experiences.

7. Target Audience and Language

In keeping with Apple’s approach towards simplicity, the company uses language that consumers or target audiences can understand easily.

8. Buzz and Interest

The buzz around soon-to-be-launched products helps Apple generate interest among customers.

9. Appeal to Emotions

By striking an emotional chord with customers, Apple has created a positive brand image.

10. Use Visuals

Visuals are more powerful than words to communicate today. That’s why Apple uses a more visual approach for its marketing campaigns.

You can learn how to create a successful marketing strategy if you study Apples’ marketing techniques and tips.

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Link Building: 9 Tips on How to Improve Your SEO Strategy [Infographic]

Link Building: 9 Tips on How to Improve Your SEO Strategy [Infographic]

Link building is a great ranking factor for websites to appear higher in search engine results pages (SERPs).

Link Building Tips and Effective SEO Strategy

It’s a common practice for SEO strategies. Many marketers and SEO experts are using link-building techniques to improve their search engine optimization (SEO) strategies.

Here are some tips you need to know about link building and how to improve your SEO strategy.

1. Interviews

Interviews with industry experts are a great way to attract links. But you need to ask all the right questions that your target audience wants answers to.

2. Resource Pages

Resource pages can help you to provide useful content. So, if you have a high-quality piece of content, you can create a resource page.


HARO (Help A Reporter Out) is a free service where journalists connect with bloggers and industry experts. With HARO you can get valuable backlinks from news sites.

4. Linking Out

Linking out is a good practice for on-page SEO. Also, it can help you to build relationships. You gain favor with other people by possibly having them return the favor sometime in the future.

5. Media Events

Events promotion can be tricky but it’s effective. The trick is to create shareable content to promote a specific event that is published on its event page.

You can tap into events communities or websites dedicated to events and get links.

Last Tip

Link building is one of the most effective techniques for your SEO strategy.

These tips can improve your SEO strategy, reach your target audience, and build backlinks to your website.

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