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Business Marketing: Why Freebies Are Your Best Sales Strategy [Infographic]

There is nothing more exciting than getting free samples or free trials from a business. But the question is why do businesses give away free samples?

Many people may wonder why a company would ever give away a freebie (free samples) and what their intentions really are. Free products are given away because it’s a very effective marketing strategy. Free samples will attract many new clients and they will generate more sales. Very Simple Tip

How Freebies Generating More Customers

Most businesses are simply trying to attract more customers. If a potential client gets and try a free product from your business and like it, soon he/she will become a customer.

Why Freebies Build Brand Awareness

When a new product or service is released, businesses need to promote it. Even big, well-known businesses, will give free samples for a period of time. Freebies are an attractive type of advertising. With freebies, you can build brand awareness.

How Freebies Generating Trust

When a potential customer is looking at different products, it’s hard to decide which ones are the best. Free samples can help them to determine which product it’s best without spending any money to get it. If your business offers them a quality freebie then you gain their trust.

Businesses Get Valuable Data With Freebies

There is another, great, advantage that companies will get and that is the data that is collected on potential customers that may become long-term clients. As you are exchanging your personal information to get a freebie, you are giving the company your personal info.

Freebies Increase Customer Satisfaction

Only a few people who take a free trial will be unsatisfied. Most people know before becoming customers exactly what they can expect to receive.

Free Trials Reduce The Hard-Sales

A product or service practically sells itself if customers can understand what you’re offering. So your sales team will have more time available to focus on other vital tasks like, how to generate new leads.

Excellent and Profitable Sales Strategy

A free trial is an excellent and profitable sales strategy that can lower the cost of new customer acquisition. Free trials work best for companies who want to sell an intangible product or service, such as software, apps, and games.

But free trials can also be effective for the sale of other goods like mattresses, tools, and vehicles.

If you have the ability to let prospects try before they buy, then you should allow it and even encourage it. They’ll very often reward you for that accommodation by becoming your happy, satisfied, customer.

Also, don’t forget that a satisfied customer is your best, free, live, advertisement. He promotes your business for FREE!

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Tips on How to Increase Brand Awareness and Business Growth [Infographic]

Brand awareness is a very effective method to grow your business, attract more interested people, and increase sales. If people don’t know who you are, they will not purchase your product or service. When you build brand awareness you are building your reputation.

You need to create a successful strategy, reach your target audience, gain trust, and improve your online presence.

Here are some effective tips about how to increase brand awareness and grow your business.

  1. Consistent

It’s very important to be consistent. Consistency can help your SEO strategy. If you are consistent in everything you do you will become a trusted and reliable source for customers and your target audience. Also, you will achieve higher rankings in search engines.

  1. Social Media Presence

It’s pretty important to have a presence on social media. You can run ads but you should also be posting regularly. There are several things you can do alongside posting to boost your brand visibility.

Reply to comments on Facebook, Instagram, and Twitter. If you want to be a trusted, helpful, brand you need to interact with your customers. If someone asks a question, answer it. If they have a problem, solve it.

Also, you can create a hashtag for your brand on Instagram. Hashtags help users discover products, brands, and more through posts that are tagged with hashtags. You can use hashtags that are both generic and branded to build brand awareness.

If you only use generic hashtags, your posts can get lost in the mix. It’s better to use your branded hashtags.

  1. Partner and Collaborate With Other Brands

If you are a small brand (small business) you can partner with established brands (big brands) to create giveaways or even collaborate on a product.

If you are a small brand you can use Instagram to find brands that you would like to work with. Engage with them on social media and ask them to collaborate. They will help you to grow your brand.

Instagram giveaways are perfect for building brand awareness. It’s a simple way to meet other brands and influencers in your market.

  1. Offer A Free Trial

Everyone loves free stuff. Many people love to try out a product before they buy it. Give people a free trial of your product or service. This effective tip can build brand awareness and trust.

  1. Create a Blog and Provide Value

Another great way to build brand awareness is to create a blog and provide value to your customers. The key to having a healthy, useful, blog is to keep posting. You should be blogging weekly to keep your audience engaged.

You need to have topics that provide value to your customers and your target audience. Research what questions your customers are asking and then answer them in the form of a blog post.

Your blog should have quality and useful information not only for your readers but also for search engines. Search engines are pretty smart. They don’t just focus on keywords and meta tags, they can understand if your blog posts are useful or not! Writing blog posts for SEO can be challenging but you can increase targeted traffic and sales.

  1. Retargeting Strategy and Ads

The retargeting strategy is an effective way to win back those customers who have visited your site but they didn’t convert. You need to create a retargeting strategy that allows you to build brand awareness and get back your customers.

You can gather data from customers who visit your website and then use that data to retarget them with social media and Google ads. You can also use email to retarget customers.

Also, you can use giveaways or special offers to attract your customers and make them happy! (Amazing Tip)

  1. Use Referral Programs

Referral programs are like a magnet that generates traffic and engagement in your business. Referral programs are very powerful tools for brand growth as it helps your business spread your product or service.

  1. Tell a Story – Your Story

Telling a compelling brand story about how you began. People love stories. Stories are the knowledge that you share. If you can connect to your customers on a personal level, you can grow the awareness of your brand.

Creating a brand also includes a lot of extras, like industry knowledge, marketing trends, social media presence, and awareness. Many ways can help create a buzz about the products or services you promoting. You need to know the right steps.

You need to have a strategy that allows you to grow your brand. Awareness isn’t just a one and done tactic (one-shot). Successful businesses continue to try and redesign even if they are big brands. Business is hard work every day. Never stops!

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Online Reviews: Why it’s Very Important for Your Business Marketing Strategy

These days people are searching for online reviews before buying a product or service. Online reviews can help people to make the right decision and buy what they need, not what businesses advertising.

Positive reviews generate more sales for your business. Negative reviews can send people to your competitors.

Here are some effective tips you need to know about online reviews and how to generate more sales.

Customer is The King of Business Marketing Strategy

Customers, as you know, are the people who purchase your product or service. Customers are very important for your business. They have the power to grow your business if they are satisfied with your product or service.

The primary goal of your business it’s to give customer satisfaction.

Many successful marketers say that “Customer is the king of your business marketing strategy”. A satisfied customer recommends the product or services to others. (friends, family, etc). A satisfied customer is your best, free, marketer!

Also, very important for your business are the employees. Like your customers, employees can make or break a business. A happy employee is valuable for your business. Happy employees love your business and they will promote it for free.

Customers and Reviews

Satisfied customers and happy employees are the people who will give positive reviews. But unsatisfied customers and unhappy employees will give the business negative reviews.

Reviews give you the power and the knowledge you need to improve and grow your business.

Reviews provide feedback for your business. Reviews are based on the customer’s experience with the products or services they get. Also, positive reviews can increase targeted traffic to your website. (More Customers and Sales)

Positive reviews will attract potential customers. Likewise, negative reviews can change the decision of potential customers. Negative reviews will help you to see what type of improvement your business needs.

  • Important Tip! Not all reviews are trustworthy and real! There are many fake reviews or even paid reviews. You need to know if the review your read is real or not. You need to search and read reviews carefully!

How and Where You Get Reviews

Review Websites

With online shopping and e-commerce keep growing (Pandemic Effect), online reviews have become a necessity for online shoppers. Before people decide to buy search and read reviews.

There are many review sites that you can make use of. Important! You need to use trusted review sites.

Social Media Marketing

You need to increase your presence on social media and build your following. Be consistent and increase your engagements. Social media is an excellent avenue to get reviews and generate sales.

YouTube Reviews

YouTube is the most popular video channel. On YouTube, you can find many reviews for products or services. Attention! Many reviews on YouTube are not trustworthy because many marketers use reviews to sell their or affiliate products/services. Search Carefully!


Surveys are an effective source of reviews. Many companies, big and small, are using reviews because they need the opinion of real people (Customers).

Surveys can be done online. You have to create questions, invite participants, and analyze results.

The Influence Of Online Reviews

Online reviews pretty often influence the purchasing decision of people. They are given the power to express their likes and dislikes. So your business needs to influence consumers on their decision journey.

In the process of gathering information, online reviews are one of the best resources for the consumers.

Positive reviews mean positive information and a higher possibility for more sales. A positive review can also attract more potential customers. Positive reviews mean high sales, and high sales mean business growth.

How to Attract More Buyers (More Sales)

Online shopping is the trend in the online world today. The buying habits of people are changing. Online reviews allow them to get relevant information about a product or service.

You need to have high-quality products or services and logical prices. The competition is high and pretty hard. Also, you need an effective after-sales service. Many companies ignore that point and lose customers and sales.

Important Tip. Offer your loyal customers a gift or a giveaway and tell them to write positive testimonials about your business. It’s a great way to attract more interested people and increase your sales.

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Content Marketing: How to Create a Successful Strategy in 2021

Many stats shows that businesses need to invest in content marketing to increase targeted traffic, generate leads, and profits. Content marketing doesn’t work because famous marketers and experts said it.

It works because it’s a necessity. Don’t forget – Content is King! –

Content marketing is a long-term strategy and process. You need to create, publish, and promote informative and educational content that helps you reach your target audience, solve their problems, and grow your business.

Here are some effective tips you need to know about how to create a successful content marketing strategy in 2021.

  1. Competition Is High (But You Can Win Big Business!)

Many businesses investing in online marketing, the competition is high and keep growing. But don’t forget that effective content marketing, creativity, and flexibility, can win big budgets and big business.

  1. Focus More on Brand Awareness

These days are very difficult for brands and businesses. Many brands cannot engage people who simply don’t want or don’t like to buy. (Economical crisis) Your brand must continue to stay attractive and useful.

You need to focus on brand awareness.

  1. Learn from Your Customers

Now is a good time to use things you’ve learned from your customers throughout the pandemic. With social media platforms, it’s easy to start conversations, ask questions, and learn about their problems.

You can create a survey on Facebook, Instagram, Twitter, or any other platform are using your customers.

  1. Help Your Customers – Build Trust

An effective content marketing strategy can build relationships and trust. Your customers still have many problems and desires, and they’re looking for solutions online. They are looking for help.

By creating useful articles, videos, courses, webinars, you can help your audience and gain their trust. If they find your content valuable, when they’re ready to pay for products or services, they’ll come back to you because they trust you.

  1. Responsive and Fast

You don’t have to use every social media platform. But you need to become responsive on platforms you use. If you take hours or days to respond when someone reaches out to you, they will go away.

Responsive isn’t just about replying quickly. It’s about serving people quickly. People expect to receive customer service in seconds. If you redirect them to another channel for help, pretty soon they will leave your business.

  1. Use Featured Snippets – Google Trend

Featured snippets are a type of information box that appears at the top of a search result page. A user can get almost complete answers to their questions in a snapshot.

A successful content marketing strategy needs to use a featured snippet. You need to create high-quality content, user-friendly, and Google-friendly too.

  1. Mobile-Friendly Website

Many people are using their mobile phones or mobile devices to get online information or search online. it’s very important to create better mobile experiences for your visitors. You need to have a mobile-friendly website.

Also, make navigation on your site simpler to make better mobile experiences for your visitors.

These days Google indexes mobile versions of your site first. Google loves mobile-friendly websites! Also, it’s very important to use mobile responsive themes to make sure that your site loads in 3 seconds or less.

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Instagram Stats: How to Improve Your Insta Marketing Strategy in 2021 [Infographic]

Instagram has more than 25 million business accounts. Many businesses and brands are using Instagram to promote products and services. Instagram is one of the best places to promote your business, generate targeted traffic, increase engagement, and make more sales.

A successful Instagram business account need to create engaging content that increases followers and engagement. Instagram is the best platform to influence people, generate leads, and make money.

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Here are some useful and effective Instagram stats you need to know. Stats will help you to improve your Instagram marketing strategy in 2021.

  1. 1 billion people use Instagram every month

Instagram is the second bigger social media network in terms of active users. (Facebook is the first).

  1. 520 million people use Instagram Stories every day

Stories are very important for brands and your business.

  1. 88% of Instagram users are outside the U.S.

Americans are the largest Instagram audience, but they’re not the majority. The top five countries for Instagram are.

Brazil: 72 million users
India: 70 million users
Indonesia: 60 million users
Russia: 42 million users

  1. Instagram will reach 117.5 million U.S. users in 2021

The U.S. audience represents only 11% of all Instagram users. But it’s still a big audience that keeps growing.

  1. 38% of American adults use Instagram
  2. Instagram is the most popular social media network among U.S. teens

Only YouTube is more popular with teens. 74% of U.S. teens use Instagram, 69% Snapchat, and 51% Facebook.

Some Instagram usage stats you need to know.

  1. 65% of Instagram users log in at least once per day

And 44% check multiple times per day.

You’ll need to do some research to discover when your target audience is online, so you can find the best times to post.

  1. Instagram users will spend about 28-35 minutes per day on the platform in 2021
  2. 210 million Instagram users visit at least one business profile daily

A large portion of Instagram users is checking everyday business profiles. A very important tip for your business.

  1. 65% of people become more interested in a brand, product, or service after seeing it in Stories.
  2. 14% of U.S. users shop on Instagram
  3. 132 million Instagram users are searching and looking shopping posts every month

Many people are making purchases directly from Instagram.

Shoppable posts are still a new feature and the newer checkout feature makes it possible to buy products without leaving Instagram.

  1. Instagram’s advertising can reach 849.5 million users
  2. Instagram advertisers can reach a youth audience of 54.2 million

That makes Instagram third on youth advertising reach, behind Facebook (114.3 million) and Snapchat (67.3 million).

  1. 75% of U.S. teens say Instagram is the best way for brands to reach them.

If your target audience is Generation Z, Instagram is your best social media platform.

  1. 77% of U.S. businesses will use Instagram in 2021

Only Facebook wins Instagram, with 87.1% of U.S. marketers using that network.

  1. Brands post an average of 3 Stories per week
  2. Many of the most viewed Stories on Instagram are from businesses.

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Here are some interesting Instagram fun facts

The Instagram explore page is viewed by 200 million accounts daily.

More than 50 billion photos have been uploaded to Instagram so far.

998 photos are uploaded on Instagram every second.

Posts With a Location Get 80% more engagement.

65% of people say they discover new products on Instagram.

Photos with faces get 42% more likes.

Posts with at least one hashtag average 14.6% more engagement.

Instagram users engage more on weekdays (Wednesday and Thursday are more engagement)

Many of Instagram Captions & Comments Contain Emojis.

Instagram videos are 2 times more engaging than Instagram photos.

Nano-influencers(500-5k followers) make an average of $117 per video post on Instagram. ($100 for an image post and $43 for a story)

Power-influencers(30k-500k followers) make an average of $780 for an Instagram video. ($507 for an image post and $210 for a story)

IGTV app has 7,2 million installs worldwide.

Instagram is the best place to promote your business and reach your target audience. Many brands investing in Instagram by using the influencers and starting a campaign with them.

Study the stats and create a new effective marketing strategy on Instagram in 2021 to grow your business and increase your sales.

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