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Content Scraping: What Is Content Scraping and 8 Techniques You Need To Know

Content Scraping: What Is Content Scraping and 8 Techniques You Need To Know

Content scraping is a process that you can get data (extract) from various websites (with or without owners’ permission). It can be manual or automatic. Automatic content scraping is ideal because the process is fast and efficient.

Content Scraping: Techniques You Need To Know

There’re various techniques that you can use for content scraping. Here are some techniques you need to know about content scraping. How to scrape content from websites or web pages.

Also, you can outsource content scraping if you don’t have the time to do it yourself.

  1. Copy-Pasting

Copy-pasting is the old, classic, manual content scraping technique. These days many people preferring automated techniques. Copy-pasting requires lots of effort and is more time-consuming than automated techniques.

Website owners often have defense mechanisms only for automated scraping techniques. That makes it easy to scrape content with this technique and go unnoticed. But automated techniques are better because they’re fast and cost-effective.

  1. DOM Parsing

DOM (Document Object Model parsing) is an automatic content scraping technique. This technique is ideal to get a more in-depth view of a website. You can do it by parsing a website’s contents into a DOM tree and using a program to retrieve the data efficiently.

This technique defines a website’s structure, style and also shows the content of XML files. You can extract part, or all, of a site’s content. The best thing is that this process is quick and simple to implement.

  1. XPath

Another automatic web scraping technique you can use is XPath. XML path is a query language that makes it easy to understand XML documents.

This technique uses various parameters to choose nodes that it extracts. Also, you can use it together with DOM parsing. You can also configure it to extract and transfer the entire website or part of it to a destination site.

  1. Google Sheets

Another popular technique is the use of Google sheets. This technique is effective and fast. It’s one of the most used techniques. The essential function that Google sheets have is the IMPORT XML.

You can scrape as much data as you need from any website.

Advantage of Google Sheets. It can help you to detect any scraping bots deployed on your website. That makes it a great defense mechanism against scrapers.

  1. Text Pattern Matching

You can use the text pattern matching technique to get content from sites. Many scrapers find it effective in data extraction because it is fast and reliable. It uses the UNIX grep command that searches for a string of specified characters in a certain file.

Text pattern matching is popular with website owners that understand various programming languages. It uses popular languages like Perl or Python, to scrape websites. This technique is equally fast and reliable for content scraping.

  1. Web Scraping Software

There’re lots of software you can use for content scraping. Many of them are effective whether you’re looking for specific data or scraping entire webpages. But you need to choose what works for you carefully.

The downside with web scraping software is that websites have defense mechanisms against them. You’ll get blocked if trying to scrape content using such software. But you can use a SOCKS proxy as a potential solution. Proxies can help you bypass these restrictions and access the data you need.

  1. HTML Parsing

This technique is popular among website owners who want to scrape competitor sites. This technique can help you to divide content and determine whether it is syntactically correct or not.

A document gets termed as an HTML file if it is in HTML syntax at the end of the process. This technique can help you with resource and text extraction and screen scraping because it is fast and robust.

  1. Vertical Aggregation

Vertical aggregation is another reliable automatic content scraping technique you need to know. Companies create aggregation platforms to target specific verticals. The platforms require large-scale computing power to extract huge data volumes (sometimes run on the cloud).

The automation of bots created through these platforms makes this a reliable method. The entire process requires no human intervention but depends on their knowledge about the intervals they’re targeting. The best thing about this technique is that it is highly efficient and reliable.

Content scraping as a practice is used by many companies. (It can happen with good or bad intent). Many people are using it for malicious intent but many businesses are using it to access crucial data and become better.

Content scraping has never been a straightforward task. You need to employ the best techniques to get reliable and trustworthy data from it.

Attention!

Don’t breach terms of service. Twitter and Google forbid content scraping from their Web properties. The last thing you want is to commit an illegal action. You will lose your credibility and reputation.

Avoid a breach of terms. You need to read a website’s terms of service to ensure they do not prohibit or forbid data scraping.

Don’t take unnecessary risks. You will lose your ranking, or worse end up penalized by Google. It’s not worth the risk of violating a website’s copyright or ToS.

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Off-Page SEO: Tips and Techniques You Need to Know [Infographic]

Why You Need Off-Page SEO Techniques

Off-page SEO techniques can help you to achieve higher rankings. Off-page SEO is not about how to optimize your site or content. But it’s about how to increase your website’s authority.

Off-page SEO shows search crawlers that a website is informative and valuable.

Here are some tips and techniques you need to know about off-page SEO.

  1. Use Backlinks

It’s important to know that not all links have the same value. Some links are more powerful and effective than others.

How search engines decide the value of links.

Site’s authority. Links from more authoritative sites have more value.

The relevance of the content. Links from pages that are relevant to your brand, industry, and linked content have more value.

Anchor text of the link. Links with anchor text that is relevant to your brand or content on the linked page have more value.

The number of links. Links from sites that have a large backlink profile have a higher value.

  1. Guest Blog Posts

One of the most effective off-page SEO techniques is guest blogging (Guest Blog Posts) because it helps with both link building and reputation building.

When you write a guest post for another website or blog, the site often lets you link back to your website in the post or author bio. This link adds a site to your backlink profile.

  1. Find Broken Links

A pretty effective way to find link building opportunities is by looking for sites that have broken links. There are some tools you can use to find broken links on sites.

  1. Website, Business Social Media, and Directory Profiles

You need to have a website to build a web presence for your business. The next step is to create a business directory and social media profiles. Developing profiles on other authoritative sites shows search engines that you are a legitimate business with an established presence.

  1. Social Media Marketing

There are many reasons to create a social media marketing strategy and improve your off-page SEO techniques.

A strong social presence builds authority and reputation. It generates followers, brand fans, spreads your content online and drives people back to your site. This increases your site traffic, views, and sales.

  1. Influencer Marketing

Another effective way to improve your off-page SEO is through influencer marketing. Using an influencer marketing strategy, you can build relationships with other influential people and invite them to share your content and promote your brand.

When online influencers share your content or mention your brand, they send traffic to your site, increases the mentions of your brand online, and adds authority to your brand.

Off-Page SEO (The Benefits)

Page Rank and Ranking: Each incoming link to your website is like a vote. But not every link has the same value and impact on the ranking.

PageRank is about the number of backlinks and the quality of links. The higher the number of website Page Rank than the more effectively the site performance in search engine result pages.

Site Authority: In most cases, the website with higher site authority will be having the advantage in SERP compared with a site having less authority value. The Off-Page SEO ranking signals will improve your website Domain Authority and Page Authority very quickly.

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40 Marketing Techniques to Grow Your Business [Infographic]

A complete list of marketing techniques in this infographic. How to grow your small business. Discover the secrets now…

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Digital Marketing Strategies – Effective Tips for Your Business

Digital Marketing Strategies – Effective Tips for Your Business

 

The traditional marketing methods of print and media marketing are not as effective as they once were, because we are suffering from advertising overload. People are trained to ignore traditional advertising because they get bored and they don’t believe it anymore.

This is not good if your business relies on advertising or marketing, because the money you spend on traditional advertising is less effective than ever before. This means that the effectiveness of traditional marketing methods is so low that many businesses simply cannot make the numbers work so that their marketing efforts return positively on their investment.

Money spent on something that most people ignore is not a good investment.

A new way exists, that many marketers are using to their advantage to outperform and outpace their competitors that are still stuck struggling in the old ways. It seems that the current change to the way things were is good news after all.

Many that have grown content in their old ways are watching their traditional marketing methods rendered more ineffective each day. It is the entrepreneurs, innovative and resourceful by nature, who are staying ahead of the curve by keeping up with the new, modern marketing methods.

These new effective marketing strategies engage the target audience, rather than speak to them without providing the opportunity to speak back. People want to be spoken with, not spoken to.

People love to spend money, but they do not like to be sold to. The new marketers realize this, and they also realize that if they follow the new rules, they can effectively sell anything, without having to sell it.

This is a much better way because nobody likes salespeople anyway.

By making the sales process conversational and interactive, the marketer can gain more insight into their market and react to their wants and desires more quickly than ever. This causes revenues to increase, while costs decrease because it costs nothing to have a conversation.

The target audience loves the new way because they can voice their opinions, feel heard and, ultimately, get what they really want in a more timely manner.

Modern marketing tools, if used correctly and responsibly, can be very powerful to build brand awareness, build trust with potential customers and offer superior follow up support to improve customer retention.

Many of these tools are free and widely available. This means that cost is no longer a competitive advantage and that anyone with value to add can participate on a level playing field.

Some of the better known social marketing tools are Twitter, Facebook, Instagram, Pinterest, and LinkedIn.

New modern marketing methods also include providing information and leading with value. This includes article, video and webinar marketing. Why spend time and money on traditional marketing that people are trained to ignore?

You can deliver the valuable information that they are looking for and position yourself as an expert, rather than a salesperson.

Cost Effective Marketing Strategies and Tips For Your Business

With online marketing become more and more vital as part of a small business marketing plan, there are many ways which small businesses can promote their business and generate leads. Here are some tips you need to know.

1. Blogging:

Setting up a blog can be completely free! But like most freebies, in order for it to be effective, you need to plan it well and invest your time into it. Using free blog providers like WordPress and Google Blogger are great ways of getting involved in the blogging world, without costing you a penny.

There are many benefits to blogging. One of the biggest benefits is to your websites ranking in the search engines (Search Engine Optimization – SEO): Google loves fresh, quality and unique content.

Blogging is a great way to constantly add new content to your site. Plus your posts will be tagged and full of the relevant keyword. Blog well and others in your industry may link to you, increasing the number of valuable inbound links and also backlinks.

2. Twitter:

Twitter is great for promoting what you do and learning about the latest industry trends. By joining the conversation and providing useful information, you will soon generate a loyal base of followers. Use Twitter to answer questions relevant to your industry, learn about new goings-on, promote your product, events, and news.

3. Email Marketing:

If you don’t have time to maintain a close working relationship with your customer base, email marketing is a great, cost-effective way of keeping them updated with your latest news, products, and offers.

Email marketing can also be used as a lead generation tool. Send out well-targeted emails to relevant recipients and you will find visits to your web site go up, and conversion rates increase.

4. Google AdWords:

These are not free but you completely control your budget. If you only have $5 a day to spend, that’s fine! Make sure you get the most from your budget by using relevant keywords, focused adverts with a strong call to action, and a well-thought-through landing page.

Google AdWords can be a great way of driving relevant traffic to your site, and the results are completely measurable. If something isn’t working, you know straight away. This is why AdWords is one of the most cost-effective advertising mediums out there.

Add Conversion Tracking to your adverts and you’ll be able to see exactly what ads are providing the highest conversion rate once visitors are on your site. Once you know that, you can direct your budget to keywords and adverts that are giving you the highest Return on Investment.

5. Search Engine Optimization (SEO):

You can get Google to promote your site FOR FREE! How? Improve your website’s ranking for relevant keywords, and Google will display your site in their search results – free of charge! But again, this is something that will take an investment in your time.

Make sure your website is well designed – good navigation, lots of keywords, rich content, mobile friendly, no broken links, good use of anchor text in your links, etc… Once that is done, you need to boost the number of high-quality inbound links.

As you know there is no real free solution. When it’s free you need to invest time. When it’s paid you need to invest money. That’s Business!

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How to Create An Effective Social Media Strategy – Priorities and Viral Marketing

How to Create An Effective Social Media Strategy – Priorities and Viral Marketing

 

There are a lot of tips, techniques, guides about “how to create a social media strategy” online, but a lot of them miss quite a few things. Most often, the tips and tricks are too complicated for a newbie.

You do not need to master Facebook Marketing, Twitter Marketing, etc. You are in business because you are passionate about something and you are excellent at what you do. What you need to know is how you can put your message out there to your target market in an authentic way and determine which sites are worth spending time on.

There’s always something you can improve. You probably already have a Facebook fan page, LinkedIn profile, and profiles on other channels, but have you ever thought about what goals you would like to achieve by participating on these sites? Have you considered which of your activities you should prioritize over the others?

Social Media Channels and Priorities – What You Need To Know About

“How do I know which social media site to prioritize?”

Good question. When you assign a priority to a social media site, you will base it on four things:

The presence of your target audience on that specific social media site. Is your target audience even active on that social media channel? Take note that the popularity of a social media site isn’t your basis.

Do your research before choosing the channels to participate in. Search for your keywords in a social network and check if your competitors are there as well. Determine if the topics of your content are being discussed in conversations.

You can also ask your clients or existing customers which social media channels they use.

The specific goal you want to achieve for your business by using that site. Determine what you would like to get out of that specific social media channel. Some of your goals could be any of the following: to increase your online presence, receive reviews and tips from customers, virally distribute your content in the form of documents, or network with like-minded professionals offline.

The strengths of the site. Do an evaluation of the site and how it would benefit your business. It’s great to post photos to show you are human and not a bot that keeps on posting automated tweets.

If you are a business coach or a marketer, you can upload photos of your offline events or retreats. If you are selling products such as crafts, jewelry, clothes, or fabrics, you can upload photos for your potential customers to see.

Ask yourself “How will Facebook benefit my business?” or “How will LinkedIn help me generate targeted leads?” If you feel the functionality of this site won’t benefit your business, go to the next one.

The amount of time you can afford to spend on that site daily or weekly. Social media marketing is not a one-time investment. In order to build a community and engage that community, you need to actively participate on an ongoing basis.

If you can only devote 1 hour each week, then you won’t be able to build awareness of your brand. Ask yourself how much time you can afford to spend maintaining your Facebook fan page, Twitter, and LinkedIn accounts.

If you can only devote little time per week or month, then creating accounts on several social media channels would be useless.

If you are just starting out with social media, it’s important to give the highest priority to your blog/website. Your blog is the center of all your online marketing efforts. All efforts to create a buzz about your business point back to your blog or website.

Effective Social Media Strategy: Viral Marketing

Creating a social media strategy is something that all the business owners and marketers want to do. This approach to marketing via social media is a very cost-effective method of advertising and reaching out to consumers, especially when you consider the fact that you have consumers eying your ads 24/7.

However, not every single marketing strategy using social media out there is successful. For every successful and profitable venture, many others end up wasting their time and money. But What’s the difference? What’re the secrets?

The Power of Viral Marketing

Viral marketing is all about using an existing social media network to increase the market presence of a particular product or service. All you need to do is tap the resources of this network by creating the viral effect.

Simple One word: Interest! To successfully spread viral marketing, you must first provide interesting content that deals with the product or service that you offer. A social media strategy can take advantage of this by creating amusing animations, video, infographics, informative content or even simply just announcing your product or service.

You can spark interest and attract many interested people if you know when, where and how to announce it. Simply put, you have to come up with something interesting that will make users and viewers want to share it in their own existing networks.

Maximize the Viral Effect

There are ways you can maximize the viral effect, and one of the most effective ways is to increase the number of people that you first infect. You can do this with the help of an influencer marketer or you can tap pre-existing networks for readers via a service.

One example of such services is the various Twitter followers tools, where you are given the option to power Twitter by buying hundreds, even thousands of followers. Whatever you do, increased readership will always work in your favor when it comes to viral marketing.

Attention!

Viral marketing is a very effective social media strategy that you can use to increase awareness of your product or service, but it is a double-edged sword. You have to be very careful with the explicit and implicit messages of your viral marketing campaign on the Internet, as it will cross borders and cultures. Gender issues, religious symbols, and other similar taboo topics have to be carefully screened out if you want to be successful.

Keep all this in mind, and you will find viral marketing to be a very useful social media strategy that has a very high return on investment – if you know how to use it properly, that is.

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