A report from U.S. Small Business Administration shows that small businesses don’t have a big budget to advertise.
So, small business owners lack experience producing a marketing plan on a low budget.
Small Business: How to Create A Low-Cost Advertising Strategy
Every small business needs a low-cost advertising strategy for its marketing. It is not easy for small business owners to spend a lot of money on promoting their brands.
Here are some tips about how to create a low-cost advertising strategy for your small business.
1. Social Media Strategy
Social media can help to market your small businesses. You can create various kinds of effective social campaigns without spending money.
For example, suppose your business product is in the beauty and fashion market.
You can create a lifestyle quote campaign, or if you want your audience to be involved, you can run a campaign based on their testimonials.
These days every business (big or small) should have a blog. Blogging is a vital consumer acquisition technique. It is not too expensive, and it’s easy to manage blogging websites.
Blogging provides many benefits to your small business. Blogging will increase your targeted traffic and also it can help you to attract customers quickly.
3. Email Marketing and Campaigns
Email marketing it’s an effective strategy that can have a significant impact. For small email lists, many software solutions, such as MailChimp, are free. They also provide pre-made templates that you can use to build your email campaigns.
4. Video Marketing
Many business owners think that they need to create high-quality videos to promote their brands. But in the age of social media and quick sharing, you have to use a smartphone with a camera.
Use low-cost advertising video marketing strategies. You can share live business videos, provide behind your business scene video, and premium promotion videos.
Some social media platforms don’t even need editing: record and share.
5. Customer Referrals
Customer referrals are one of the most effective advertising strategies for small businesses. To get a referral costs almost nothing, and referrals can attract leads and customers to your small business.
When a customer refers his friends to your business, simply it means that they are a good match for your target audience and will benefit from collaborating with your company.
A referral is a trusting gesture. People don’t recommend a business after a bad encounter.
So when they recommend their friends, they already have a favorable opinion of your company.
If you aren’t asking your customers for referrals, it is time to begin.
You can offer discounts for new customers. For instance, you will receive a 20% discount on your next order for any new customer that signs up. Or for each new subscriber, you refer to our business, you will get one month free.
6. Online Reviews and Recommendations
Consumers take reviews very seriously because more than 95% of people read reviews before buying a product. 91% of customers decide to purchase after the business has positive reviews.
Online reviews are trusted by 76% of shoppers and personal recommendations. When customers find positive reviews online, they trust that online business more than 72%.
It is also vital that you react. Stats show that 97% of consumers who read feedback would read the company’s comment, and 39% of local shoppers weigh the review based on whether the business replied.
You need to reply to feedback. You can use a Google warning to remind you when your brand is mentioned online, and it is free.
You can also build an account on big review sites like Yelp and Google My Business so that you can respond more effectively.
7. Content Marketing and SEO
Content marketing costs 62% less than traditional digital marketing. It also provides three times more leads.
Even those who use ad blockers to avoid overt ads are willing to look around the web for helpful material that would suit their needs.
Engaging and informative content builds brand awareness, reaches your target audience, and improves your marketing strategy.
Helpful content that meets consumers’ needs would increase the site’s SEO.
These low-cost advertising tips can help to promote successfully your small business without investing a lot of money.
Then as your business grows, reinvest in successful marketing campaigns, to grow your revenue.