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TikTok Marketing: 5 Tips on How to Go Viral on TikTok

TikTok Marketing: 5 Tips on How to Go Viral on TikTok
TikTok Marketing: 5 Tips on How to Go Viral on TikTok

These days anyone can go viral on TikTok. Going viral on TikTok isn’t just for dancing teens or funny videos.

Tiktok can help you to go viral in a way that few other social media networks do.

TikTok Marketing: How to Go Viral on TikTok

TikTok’s algorithm provides an equal opportunity to all users to go viral and build an audience over time.

Content and TikTok

TikTok Marketing: How to Go Viral on TikTok

Like any social media algorithm, TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with.

The platform’s recommendation system looks at the videos users have watched, liked, shared, and commented on. Then breaks down attributes like video content, text used in the video, and background music.

It then goes on to serve them similar content from TikTok users they may not already follow. This goes down on the FYP (or For You page) feed.

One thing the TikTok algorithm doesn’t factor in is a TikTok profile’s follower count or prior engagement numbers.

TikTok Marketing: How to Go Viral on TikTok

You can see a post with a few million views or a video from a brand new user.

Every single video on TikTok gets the opportunity to go viral.

When you post a video, the app surfaces it on a small curated group of users’ FYP. Depending on its performance there, it may then get boosted to a larger audience.

This function of the TikTok algorithm gives every upload the chance to make an impact.

The best way to go viral is to engage with the TikTok community authentically.

TikTok Marketing: How to Go Viral on TikTok

Here are some tips about TikTok and how to go viral on this awesome platform.

1. Trends (Video and Memes)

TikTok it’s trend-driven. It pushing memes and video formats into the spotlight. The next big thing may take over just a few days later, but every meme has its moment.

TikTok Marketing: How to Go Viral on TikTok

You don’t have to look far to find a new trend. There’s probably one on your For You page.

2. Hashtags

Hashtags are one of the TikTok algorithm’s ranking signals. If you have hashtags in your video description the algorithm will put them in front of the audience that will respond to it.

TikTok Marketing: How to Go Viral on TikTok

Three to five hashtags per post is usually more than enough to get the recommendation system on the right track.

If you are using too many hashtags will confuse the algorithm.

3. Short video

TikTok has a few different video length limits: 15 seconds, 60 seconds, and 3 minutes. But you can use the full 180 seconds.

TikTok Marketing: How to Go Viral on TikTok

A short video doesn’t give the viewer enough time to lose interest. It does give them even more time to circle back and rewatch it. Short videos tend to garner higher engagement for this reason.

4. Interaction

The difference between a video platform and a social network is interactivity.

TikTok Marketing: How to Go Viral on TikTok

TikTok isn’t just a place to post videos. It’s also a place to engage with a community over the content it creates. Also, with the Duet and Stitch features, it’s possible to collaborate on videos with other people.

TikTok’s algorithm works in a way that rewards all forms of community interaction. (make sure your content encourages it).

Make people feel compelled and share your videos via other social media platforms like Instagram. The algorithm will love your videos.

5. Understand your audience

TikTok Marketing: How to Go Viral on TikTok

On TikTok, you’re not obligated to stick to one subject, but it’s better to focus on one specific area of expertise or interest. The more your content appears in a specific community, the easier it is to build up a following.

You can get more views from a core audience and improve the video’s performance.

Understanding your audience will also help you find the best times to post on TikTok.

Last Tip

TikTok Marketing: How to Go Viral on TikTok

TikTok wants active users. If you stay off of it after posting a video, it’s going to try to get you to come back. It will try to generate notifications, and the easiest way is to put your video in front of more people.

The best thing you can do after posting a video is close TikTok for a little while. You’ll be far more likely to come back to a flood of views, comments, and shares.

Pro-Tip

How To Improve Your Social Media Marketing and SEO Strategy

Social Media Marketing and SEO Strategy
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TikTok: 7 Tips on How to Go Viral on TikTok

TikTok: 7 Tips on How to Go Viral on TikTok
TikTok: 7 Tips on How to Go Viral on TikTok

You can go viral on TikTok if you know the right tips and tricks. TikTok has one of the most vibrant social media communities.

TikTok’s algorithm provides an opportunity for all users to go viral and build an audience over time.

TikTok: 7 Tips on How to Go Viral

Here are some tips you need to know about how to go viral on TikTok.

TikTok: 7 Tips on How to Go Viral

TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with.

One thing the TikTok algorithm doesn’t factor in is a TikTok profile’s follower count or prior engagement numbers.

So you can see a post with million views and also a video from a brand new user.

TikTok: 7 Tips on How to Go Viral on TikTok

Every single video on TikTok gets the opportunity to go viral through the For You page.

When you post a video, the app shows it on a small curated group of users’ FYP. Depending on its performance there, it may then get boosted to a larger audience.

1. Understand and Use trends

It’s easy to find a trend and use it. In fact, there’s probably one on your For You page.

TikTok: 7 Tips on How to Go Viral on TikTok

Because of the nature of the algorithm, the more users engage with a trend, the more TikTok promotes videos that play into it.

So step one to going viral on TikTok? keep an eye on those trends.

The more up-to-date you stay on content trends on TikTok, the easier it will be to create relevant content.

2. Use Humor

Humor is a big part of social media networks, but it’s very important on TikTok. From lifestyle videos to gym inspiration videos, humor unites them all.

TikTok: 7 Tips on How to Go Viral on TikTok

Every TikTok community gives people a reason to show off their sense of humor. Your videos shouldn’t be any different.

Humor keeps users engaged. If they find that you have a similar sense of humor to theirs, they will watch your videos many times.

3. Use Hashtags

Hashtags are one of the TikTok algorithm’s ranking signals. Including hashtags in your video description makes it easy for the algorithm to put it in front of the audience that will respond to it.

TikTok: 7 Tips on How to Go Viral on TikTok

Three to five hashtags per post is enough to get the recommendation system on the right track

Using too many hashtags will confuse the algorithm and you will lose followers (Target Audience).

4. Use Short Videos

TikTok: 7 Tips on How to Go Viral on TikTok

A short video doesn’t give the viewer enough time to lose interest. It does give them even more time to rewatch it when that autoplay feature kicks in. Short videos tend to garner higher viewership numbers and engagement for this reason.

With short videos, you improve viewership numbers and also improve the quality of your content.

5. Engagement and Interaction

TikTok isn’t just a place to post videos. It’s also a place to engage with a community over the content it creates.

TikTok: 7 Tips on How to Go Viral on TikTok

Also, with the Duet and Stitch features, it’s possible to collaborate on videos with other people worldwide.

TikTok’s algorithm works in a way that rewards all forms of community interaction (so make sure your content encourages it)

Provide a prompt, so people can Stitch or Duet a response video.

Make the people feel compelled to share your videos on other social media platforms like Instagram.

6. Use TikTok’s Video Tools

TikTok’s video editing tools are pretty useful. The app is has a massive archive of popular music and audio clips.

TikTok: 7 Tips on How to Go Viral on TikTok

Also, users have access to a fun lineup of video effects as well.

You don’t need a film degree to make great videos on TikTok. The platform provides you with all the tools you need.

A unique and recognizable style of video production can help you to build an audience.

Also, if you are using trending sounds and filters the algorithm will show your videos to users who have already engaged with those original sounds and filters.

7. The Big Secret – Close TikTok

TikTok: 7 Tips on How to Go Viral on TikTok

TikTok wants your attention. If you close TikTok after posting a video, it’s going to try to get you to come back

It does that by trying to generate notifications, and the easiest way for it to do that is to put your video in front of more people.

So the best thing you can do after posting a video is close TikTok for a little while. You can get more views, comments, and shares.

P.S.

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7 Steps to Make Your Infographics Go Viral [Infographic]

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