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Small Business Growth: 5 Technology Trends in 2021

Small Business Growth: 5 Technology Trends in 2021

2020 was a very difficult year (Pandemic). It pushed people to change their lifestyle and the way of working (Remote work). The world was not prepared for such a viral outbreak. For many people worldwide 2020 was a disaster.

This also affected the world of businesses (Big or Small). Companies had to find a way to keep operating but still respect and follow the new government measures. They have to use collaboration tools such as video call software (Zoom), chat apps (Slack), screen-sharing software (TeamViewer), and so on.

Small Business Growth: 5 Technology Trends

Here are some interesting technology trends you need to know and how to grow your small business in 2021.

  1. New Collaboration Tools

Pandemic has pushed businesses to virtual offices, online video conferences, and many other software solutions that transform a traditional office into an online one.

Communication had to be effective because teams now are working remotely.

So it’s expected that 2021 will bring more and better collaboration tools. No one can say when the pandemic will end, so it’s safe to assume that businesses will need effective and useful collaboration solutions.

Many companies will start using new types of collaborative tools. (there are already many categories available).

Companies that have to hold meetings regularly are using Cisco Telepresence for high-quality video conferencing.

Also, more businesses will turn to entire collaboration systems. These systems are made of workflow applications, databases, and other software solutions that allow companies to run everything remotely.

For example, Microsoft SharePoint is a great collaboration system. It allows employees to access important data from all kinds of devices (PCs, laptops, smartphones, etc.).

  1. AI and ML

Artificial intelligence and machine learning are a top trend for many IT enthusiasts and tech fans. These technologies are already used in many aspects of life, and more and more people are loving these tech trends.

AI and machine learning are implemented more among business owners. Entrepreneurs and marketers will keep incorporating them into new and existing businesses in 2021.

This year will bring more AI tools and apps. Keep in mind that the main goal is to use AI to provide better and more personalized customer experiences.

Also, many people and experts believe that AI will find its use among small business owners. It is expected that small businesses will start adopting AI quickly. AI can help small businesses to improve their marketing strategies.

Also, AI can help small businesses to offer more personalized experiences to their customers.

  1. 5G

The 5G or fifth generation of cellular capability is just here. 5G is about faster data transmission speeds.

According to various phone manufacturers, 5G can outrun 4G LTE easily. It’s an important fact that there is little to no latency (the delay experienced in data transfer).

It’s a great step in the development of the Internet of Things (IoT). 5G networks can support the influx of interconnected smart devices.

  1. Automation

Repetitive tasks are a common (boring) thing for most workers. These tasks take up a lot of time and kill the overall productivity.

Many developers have recognized this problem, and it is expected that 2021 will bring many automation tools across many different industries.

Every business that wants to boost its employees’ productivity and performance should think about automating all these tasks. When it comes to small businesses, these tasks include appointment scheduling, data entry, customer support, and so on.

In 2021, automating these tasks will become easier. Once a business has all of these tasks automated, the employees and the owner will have more time to focus on more important matters.

With more time to focus on more complex and value-adding tasks, the team will be more productive.

  1. Analytics – Data Insights

Many small businesses have to deal with huge amounts of data regularly. But, hiring a data scientist or analyst can be expensive. This is the main reason why in 2021, deep analytics tools and data insights will become a necessity.

It’s not only about straightforward and simple reports such as conversion rates, web traffic, etc. A business that leverages this technology will acquire many valuable insights into different business aspects. This will allow the owner to optimize strategies and new techniques.

Deep analytics can help a business owner to identify pricing trends and gain a competitive edge over competitors.

Modern software doesn’t require users to have the technical knowledge to use the power of data-driven insights.

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business blogging marketing Social Media

Small Business: 8 Low-Cost Tips to Promote Successfully Your Brand

Small Business: 8 Low-Cost Tips to Promote Successfully Your Brand

There are many low-cost marketing techniques to promote your small business these days. But you need to know the right strategies and effective tips to grow your business.

Small Business: Low-Cost Tips to Promote Your Brand

Here are some interesting and low-cost tips about how to promote successfully your brand.

  1. Customer Experience

Customer experience is a general term. But it’s essential if you want to make your small business success in a very competitive market. Especially in the times, we’re living in.

The experience your small business provides is about how customers can communicate with you and solve their problems. It’s about the effectiveness of your website, contact, the payment process, how long it must take for an answer, etc. An experience free of frustrations and easy will keeps customers coming back for more.

Also, excellent customer experiences is a great marketing strategy because your satisfied customers will talk about it and it will establish trust with new leads. It will help you to convert them into long-term customers.

  1. Use Free PR Opportunities

Most people think that PR opportunities are pretty expensive. But there are many free opportunities to try for your business. You just need to know where to look.

Start with HARO. It allows you to sign up to receive requests from journalists looking for sources in your industry. You’ll have to read newsletters to seek opportunities. But it’s a great way to build credibility and boost your business.

You can also use free press release services to distribute content about new services, products, promotions, and events your company is hosting. Make your research about free, trusted, press release services.

  1. Create High-Quality Content

Offering value to your audience is a great way to attract them to your site. You can build trust that can lead to a lasting and profitable relationship. It does take time to create great content, but if you’re doing it yourself, it’s also free.

Create high-quality blog posts and use long-tail keywords to attract traffic to your site. Use a lead magnet, like a free guide or checklist to build your email list. Submit your quality content to high-authority publications, which will help to increase your domain authority and get more targeted traffic.

You can also have an FAQ section on your site, which is both optimized for SEO and designed to answer customer questions.

  1. Find Partnerships

Partnerships are a super cost-effective way to reach new, interested, customers.

Contact potential partners that have the same customer base as you do. Offer an incentive for their referrals to work with you and you can do the same for them. It’s a win-win for everyone involved.

You and your partner will grow your business, and customers will benefit from receiving a trusted referral. They save time and money.

  1. Use Free Trials

Offer free consultations or free trials. Allowing potential clients the opportunity to see why you’re a great fit without charging them upfront can help them feel more comfortable in investing time and money with your business.

Also, you can have boundaries in place to protect yourself. You can have a limit for only a 30-minute consultation where you talk about services or having a two-week limit on a free trial.

Good clients will think this is a fair trade.

  1. Use Reviews and Referrals

Reviews and referrals are very important tips for businesses. People are more likely to purchase if they’ve been referred by a friend, and 92% of consumers trust recommendations from people they know.

Word-of-mouth marketing is powerful, and online reviews can be essential too. Stats show that 90% of consumers trust online reviews as much as they’ll trust a recommendation from a friend.

Ask happy, loyal, customers if they’ll leave a review online. Google and LinkedIn are all popular choices.

You can also set up a referral program, which offers incentives like cash, discounts, or freebies every time a client’s referral signs up to purchase from you. Referral marketing generates higher conversion rates and higher retention rates than most other marketing forms.

  1. Use Social Media

Social media marketing is a great way to establish trust with your target audience. Make sure you’re posting consistently and sharing a lot of visual content (videos and images) to get your audience’s attention.

If you have a budget you can use ads. Facebook ads or YouTube ads are a great way to promote your business.

  1. Use Free Ad Credits

Many advertising platforms provide new businesses and advertisers free ad credits. Sometimes, you can even find vouchers on sites like Fiverr or eBay for ad credits.

Also, if you want to keep your ad spend low, you can always set bid caps to ensure that you’re never spending money over the amount of your choice per click or action.

Your small business needs marketing to grow and generate sales. Even if you have a budget, you can still use these free or low-cost marketing tips to attract your target audience and promote successfully your brand.

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Working From Home: 4 Tips for New Entrepreneurs [Infographic]

If you’re new to the work-from-home lifestyle, because of a pandemic or because you have a remote-based job, you’ll need to change some of your habits and routines to make working from home a success.

You don’t need a high-tech office to work at home. The new model laptop and 3 screens won’t lead to maximum productivity. As long as you have the equipment you need to do your job and a dedicated space to work, you are ready to go!

Working From Home: Tips for New Entrepreneurs

Here are some interesting tips for new entrepreneurs and working from home benefits

Make sure you have a comfortable space where you can concentrate for a few hours.

Feel free to move around. Changing location can help and increase your creativity and offer a new, fresh, perspective.

Benefits

There are benefits to working from home. Your colleagues can’t disturb you anymore, the phone isn’t going to ring with a client or customer needing assistance. Your boss cannot check you all the time. You are calm and happy.

You have fewer meetings taking up your day. You may think there are fewer distractions when you are not in the office.

But the lack of social interaction can also have the opposite effect. Here are some tips to boost your productivity.

  1. Plan Your Meals. Don’t waste time wondering what to have for breakfast or lunch. Plan your meals and prepare lunch the day prior so you don’t disrupt too much of your day.
  2. Go for a walk. Get out of the house and get some fresh air. A 30-minute walk around the local area can boost your mindset and get you back in the zone. Fresh and ready for work.
  3. Talk with a friend or colleague. Too much isolation can affect your mood negatively so check in with friends and colleagues. Reconnecting can give you a much-needed boost. Attention! don’t talk for hours – you need to work, not to talk!
  4. Avoid Social Media. You can use a social media blocking tool during work hours to minimize distractions. It can be tempting to take a scroll through your channels but social media isn’t always helpful for your mindset.

Mental and Physical Health

Anxiety fears and stress can ruin your health. You can make a few small changes to increase your motivation and inspire productivity.

Be more sociable with clients and colleagues. Talk to them and help them. They need your help.

Don’t feel pressured to maintain the old work lifestyle. Work into the night if you need. Work more hours if you feel great. Work more flexibly to accommodate the ‘new normal’.

What About The Old Office Work?

With the new normal people are learning new ways to work at home.

Stats show that after the first lockdown only a few people (1/4) felt emotionally ready to go back to their old life in the office. Some companies are encouraging employees to go back to the office and some companies are liking more remote work.

Let’s see the pros and cons

Pros:

No commute
Save money on transport
No office rent
More comfortable
Flexibility
Healthier meals
More time with family

Cons:

Less socialization
Higher home energy bills
Family distraction
Same scenery every day
Work-life gets muddled
Collaboration suffers

The last year has raised conversations about flexible working and working from home. Everyone who works remotely has to figure out when to work, where to work, and how to create boundaries between work and personal life.

Figure out what works best for you. Sometimes you might need some inspiration from other people who work from home. A supportive community of remote employees does exist, whether you find them in your organization’s Slack channel or online through blogs or Twitter.

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Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

Many people worldwide love and prefer online shopping. If you want to make money online then affiliate marketing is the way to go. When you opt for affiliate marketing as your business model, you’ll be able to make money off products and services you don’t have to make or provide customer service for.

Affiliate Marketing: How to Make Money Online in 2021

Here are some useful tips on how to make money online with affiliate marketing in 2021.

  1. Research and Test Your Niche

Before you start your affiliate marketing business, you need to find a profitable niche. If you find a niche that you like or you have knowledge about it, test it and make sure that it’s going to work.

Be sure that the affiliate commissions you’ll get are high enough for your affiliate marketing business.

  1. SEO and Keywords

One of the best sources to generate targeted traffic for affiliate sales is SEO (Search Engine Optimization). When you get traffic from the search engines, you’re getting traffic from people that are looking for exactly what you have to offer.

There are different types of keywords to target. Some keywords are not popular or targeted, which means these people are not ready to buy. Some keywords are buyer keywords, which means these people are almost ready to buy your product or service.

Having a mix of keywords will allow you to grow your target audience and generate more sales.

  1. Know your Target Audience

It’s important to know how to speak to your target audience and what to offer them. The only way you can know these things is by knowing who they are and what they want or need.

You should know your target audience before you start promoting your products. But you can learn even more about them through analytics, surveys, questions, even giveaways.

  1. Use Many Offers

If you’re only promoting one offer (Product), your affiliate earnings are not very sure. The company (Vendor) might decide to discontinue a product or service, or they might change their affiliate commissions.

Having many offers will allow you to quickly change your strategy if anything goes wrong with your first affiliate offer.

  1. Tracking Your Affiliate Links

Tracking your affiliate links is important. You should use a unique URL from the affiliate program. When you do this, you’ll be able to know exactly where the sales are coming from.

These unique tracking URLs will allow you to know where to focus your efforts. You know what’s works and what’s not.

This is one of the most important affiliates marketing tips you need to know.

  1. Retargeting

If you’re not retargeting the people you already made an offer to, you will lose sales and money. Your audience might not have been ready to buy the first time they saw the offer. Many stats show that people need to see an offer 5-7 times before deciding to buy.

  1. Thank You Page and Relevant Offers

A thank you page just says, “Thank you.” Instead of only having a thank you put a relevant affiliate offer there and allow them to buy from you. Help your target audience to discover more opportunities (And your business too).

  1. Personalization and Brand

You want to connect with your readers to make your affiliate business successful. The fastest way to connect with your readers is by showing off who you are and what your business all about.

Having a photo of yourself and a little bit (Bio) about who you are on your blog’s sidebar is a great way to get people to connect with you, which can lead to higher conversion rates. Personalization of your brand is one of the most successful affiliate marketing tips to increase your sales.

Take A Look – FREE

Now you know more about successful affiliate marketing tips that will help you to make money online. Use these affiliate marketing tips to create a profitable business and keep working and learning. The first step to success – Take Action Now!

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Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.

Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.

The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.

Why Social Media Marketing is Important

It’s the fastest way to spread the word about a new product, service, or interesting news.

Social Media Marketing: 6 Tips for Beginners

It’s a trend – Millions of people spend their time on social media networks.

It’s the new marketing tool – Marketers know where is their target audience

It’s the new sales channel – Recent studies show that social media is becoming a great sales channel

Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.

  1. How to Choose Social Media Platforms

As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.

This is a common mistake that many beginners do and then they think that social media marketing does not work.

A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.

Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.

If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.

  1. Connect Your Blog with Your Social Media Pages

The next step is to connect your website or blog with your social media pages.

There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.

  1. Follow Influencers in Your Niche

The next step is to find people to follow but it’s better to find and follow influencers in your niche.

Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.

A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.

  1. Keep a Balance (following and followers)

You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.

A balanced profile is better for your SEO strategy.

Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)

A strong profile is someone that has more followers than following.

  1. Share Interesting and Informative Content (text, images, videos)

This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.

If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche or topic

Motivational Quotes

Research studies

Images and Videos

Funny stuff (a funny image or video to make your followers smile)

Hashtags (#) can make your content more searchable

  1. Follow The Rules

Social media networks have rules to keep spammers away.

You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.

It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.