Stats show that content marketing keeps growing. It’s essential to every business and the numbers don’t lie.
Content Marketing Stats and Trends for 2022
Check out these 2021 content marketing stats and trends to help you plan a new content marketing strategy for 2022.
1. Marketers Will Increase Their Budget In 2022
Reports show that 43% of marketers say their 2021 budgets were higher.
Also, 67% of the marketers will increase their 2022 budget, and one in five say the increase will be greater than 9%.
Marketers plan to spend their budget on paid advertising, content creation, and software.
2. Video Is Essential
86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it’s an essential part of their marketing strategy.
The most popular types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%).
3. Trust and Credibility
According to Forbes, 96% of the top content marketers have said their audience views their brand as a credible and trusted source.
Also, 38% of customers are more likely to trust brands that show diversity in their advertising.
And 71% of consumers say they would be willing to spend more money to buy products and services from a brand they trust.
4. Social Media: Instagram and TikTok on the Rise
Stats show that seven in ten Americans say they use a social media site. A majority of Americans say they use YouTube and Facebook.
While Instagram, Snapchat, and TikTok are popular among adults under 30.
YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively.
The Social Media Examiner’s Industry Report reveals these changes since 2020:
Instagram grew from 76%
Twitter fell from 53% and moved from fourth to fifth place
YouTube took fourth place, up from 53%
TikTok increased from 5%
5. SEO Is Important For Content Marketing
In 2021, 69% of content marketers invested in SEO, using it for strategic keywords (70%), localization (50%), and mobile optimization (48%).
Optimization is becoming more about creating the best possible tailored experience for users.
In 2022 more content marketers will invest in SEO strategies.
6. Podcasts on the Rise
Stats show that there are more than 2,000,000 podcast shows, and that number continues to grow.
Podcast listeners are much more active on every social media channel (94% are active on at least one).
Podcast listeners are more likely to follow companies and brands on social media, and 80% listen to all or most of each podcast episode.
7. Data and Research
Content marketers are investing more in gathering proprietary data and benchmarks using tools such as Google Surveys.
Also, 84% of marketers are conducting market research, and 88% of companies use market research to make business decisions.
Also, 67% of marketers plan on increasing market research spending in the next year.
The top two technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%).
Trends and stats are changing. So you need to know the latest trends, stats, and tips to create a successful content marketing strategy for 2022.