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Content Marketing Stats and Trends for 2022

 Content Marketing Stats and Trends for 2022
Content Marketing Stats and Trends for 2022

Stats show that content marketing keeps growing. It’s essential to every business and the numbers don’t lie.

Content Marketing Stats and Trends for 2022

Check out these 2021 content marketing stats and trends to help you plan a new content marketing strategy for 2022.

1. Marketers Will Increase Their Budget In 2022

Reports show that 43% of marketers say their 2021 budgets were higher.

Also, 67% of the marketers will increase their 2022 budget, and one in five say the increase will be greater than 9%.

Marketers plan to spend their budget on paid advertising, content creation, and software.

2. Video Is Essential

86% of businesses use video as a marketing tool, and 93% of marketers who use video say that it’s an essential part of their marketing strategy.

The most popular types of videos are explainer videos (73%), social media videos (67%), presentation videos (51%), sales videos (41%), and video ads (41%).

3. Trust and Credibility

According to Forbes, 96% of the top content marketers have said their audience views their brand as a credible and trusted source.

Also, 38% of customers are more likely to trust brands that show diversity in their advertising.

And 71% of consumers say they would be willing to spend more money to buy products and services from a brand they trust.

4. Social Media: Instagram and TikTok on the Rise

Stats show that seven in ten Americans say they use a social media site. A majority of Americans say they use YouTube and Facebook.

While Instagram, Snapchat, and TikTok are popular among adults under 30.

YouTube and Facebook continue to dominate the online landscape, with 81% and 69%, respectively.

The Social Media Examiner’s Industry Report reveals these changes since 2020:

Instagram grew from 76%
Twitter fell from 53% and moved from fourth to fifth place
YouTube took fourth place, up from 53%
TikTok increased from 5%

5. SEO Is Important For Content Marketing

In 2021, 69% of content marketers invested in SEO, using it for strategic keywords (70%), localization (50%), and mobile optimization (48%).

Optimization is becoming more about creating the best possible tailored experience for users.

In 2022 more content marketers will invest in SEO strategies.

6. Podcasts on the Rise

Stats show that there are more than 2,000,000 podcast shows, and that number continues to grow.

Podcast listeners are much more active on every social media channel (94% are active on at least one).

Podcast listeners are more likely to follow companies and brands on social media, and 80% listen to all or most of each podcast episode.

7. Data and Research

Content marketers are investing more in gathering proprietary data and benchmarks using tools such as Google Surveys.

Also, 84% of marketers are conducting market research, and 88% of companies use market research to make business decisions.

Also, 67% of marketers plan on increasing market research spending in the next year.

The top two technologies B2B organizations use to assist with content marketing are analytics tools (86%) and email marketing software (85%).

Last Tip

Trends and stats are changing. So you need to know the latest trends, stats, and tips to create a successful content marketing strategy for 2022.


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Influencer Marketing: Benefits You Need To Know [Infographic]

Influencer Marketing: Benefits You Need To Know [Infographic]

Not sure about the benefits of influencer marketing? Do you want to improve your social media marketing strategy? Want to learn how influencer marketing can help you to grow your business?

Influencer Marketing: Benefits You Need To Know

Here are some benefits of influencer marketing you need to know.

1. Increase Your Brand Awareness

One of the main challenges for businesses is to get more recognition and brand awareness

When you collaborate with influencers, you can spread the word about your brand organically.

Through brand mentions, sponsored posts, and social media contests, they can help you to get more online visibility and amplify your brand message. This will increase your brand awareness.

2. Gain Credibility

Influencers spend a long time building relationships with their audience. Their followers look up to them for good product recommendations.

If they post a positive review of your products, their audience will take note of it. So you will gain more credibility for your brand.

3. Reach Your Targeted Audience

If you want to grow your business you need to reach your targeted audience.

You can achieve this by collaborating with influencers in your niche who have the same target audience as your brand

That’s one of the biggest benefits of influencer marketing.

Working with micro-influencers can be a great way to reach a genuinely interested audience. Their followers are more engaged.

4. Boost Your Sales

People trust an influencer’s review and look up to them to provide genuine recommendations. This can influence their purchase decisions.

When they see their favorite influencer posting a good review about your product, they may get influenced to purchase it. So you can see an increase in your conversion rate and sales

This is one of the most effective benefits of influencer marketing.

5. Boost Your Search Rankings

An indirect benefit of influencer marketing is that it can give a big boost to your SEO strategy.

When influencers feature your brand on their website, you can earn high-quality backlinks.

If you can get a backlink from a website with a high Domain Authority (DA), you will improve your search rankings.

Also, blog posts that influencers publish are likely to get more clicks and views. You can get referral traffic from it.

6. Boost Your Engagement Rate

Through social media giveaways and contests, influencers can help you get more followers. So you will get more likes, comments, and reshares. Overall, it will boost your engagement rate.


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TikTok: 7 Tips on How to Go Viral on TikTok

TikTok: 7 Tips on How to Go Viral on TikTok

You can go viral on TikTok if you know the right tips and tricks. TikTok has one of the most vibrant social media communities.

TikTok’s algorithm provides an opportunity for all users to go viral and build an audience over time.

TikTok: 7 Tips on How to Go Viral

Here are some tips you need to know about how to go viral on TikTok.

TikTok curates content for its users by recommending videos similar to the ones they’ve already engaged with.

One thing the TikTok algorithm doesn’t factor in is a TikTok profile’s follower count or prior engagement numbers.

So you can see a post with million views and also a video from a brand new user.

Every single video on TikTok gets the opportunity to go viral through the For You page.

When you post a video, the app shows it on a small curated group of users’ FYP. Depending on its performance there, it may then get boosted to a larger audience.

1. Understand and Use trends

It’s easy to find a trend and use it. In fact, there’s probably one on your For You page.

Because of the nature of the algorithm, the more users engage with a trend, the more TikTok promotes videos that play into it.

So step one to going viral on TikTok? keep an eye on those trends.

The more up-to-date you stay on content trends on TikTok, the easier it will be to create relevant content.

2. Use Humor

Humor is a big part of social media networks, but it’s very important on TikTok. From lifestyle videos to gym inspiration videos, humor unites them all.

Every TikTok community gives people a reason to show off their sense of humor. Your videos shouldn’t be any different.

Humor keeps users engaged. If they find that you have a similar sense of humor to theirs, they will watch your videos many times.

3. Use Hashtags

Hashtags are one of the TikTok algorithm’s ranking signals. Including hashtags in your video description makes it easy for the algorithm to put it in front of the audience that will respond to it.

Three to five hashtags per post is enough to get the recommendation system on the right track

Using too many hashtags will confuse the algorithm and you will lose followers (Target Audience).

4. Use Short Videos

A short video doesn’t give the viewer enough time to lose interest. It does give them even more time to rewatch it when that autoplay feature kicks in. Short videos tend to garner higher viewership numbers and engagement for this reason.

With short videos, you improve viewership numbers and also improve the quality of your content.

5. Engagement and Interaction

TikTok isn’t just a place to post videos. It’s also a place to engage with a community over the content it creates.

Also, with the Duet and Stitch features, it’s possible to collaborate on videos with other people worldwide.

TikTok’s algorithm works in a way that rewards all forms of community interaction (so make sure your content encourages it)

Provide a prompt, so people can Stitch or Duet a response video.

Make the people feel compelled to share your videos on other social media platforms like Instagram.

6. Use TikTok’s Video Tools

TikTok’s video editing tools are pretty useful. The app is has a massive archive of popular music and audio clips.

Also, users have access to a fun lineup of video effects as well.

You don’t need a film degree to make great videos on TikTok. The platform provides you with all the tools you need.

A unique and recognizable style of video production can help you to build an audience.

Also, if you are using trending sounds and filters the algorithm will show your videos to users who have already engaged with those original sounds and filters.

7. The Big Secret – Close TikTok

TikTok wants your attention. If you close TikTok after posting a video, it’s going to try to get you to come back

It does that by trying to generate notifications, and the easiest way for it to do that is to put your video in front of more people.

So the best thing you can do after posting a video is close TikTok for a little while. You can get more views, comments, and shares.


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Marketing Psychology: Tips and Benefits – How to Grow Your Business

Marketing Psychology: Tips and Benefits – How to Grow Your Business

Marketing psychology is a powerful tool. Marketing psychology can help you to improve your marketing strategies and grow your business. Effective psychological marketing uses a variety of techniques.

Marketing Psychology: Tips and Benefits – How to Grow Your Business

Here are some tips and benefits you need to know about marketing psychology and how to grow your business.

1. What Is Marketing Psychology?

Marketing psychology (or psychological marketing) is a method of using psychological techniques in your marketing strategies.

Many marketers and businesses are using marketing psychology to improve their marketing strategies and campaigns.

Also, many influencers use psychological techniques all the time.

Big brands and small businesses are using psychological marketing tactics to predict consumer behavior and even influence them.

Psychological marketing is smarter and more efficient than traditional marketing.

2. Benefits of Marketing Psychology

Marketing psychology has many benefits for your business.

Using buyer behavior analysis as part of your psychological marketing can help you to:

Reduce customer stress while shopping

Personalize customer experiences

Improve the shopping process

Even small businesses are using targeted email campaigns and surveys to find out what their customers want. By using marketing psychology in your marketing strategy you can get better results and increase your sales.

3. Marketing Psychology Stats

Personalized customer experiences can increase your sales up to 50%. Businesses and brands want to improve their customer experience with the help of marketing psychology.

Many studies show that people are more afraid to lose something than they are motivated to gain something of the same value. This is what FOMO (or Fear of Missing Out) is all about.

Product reviews are 12 times more trusted than any type of content a brand produces. This is exactly why social proof is such a powerful tool. User-generated content is quite effective.

57% of customers say that they will stop doing business with a company that has used their data in an unethical manner.

When working with marketing psychology, you will be using large amounts of such data. You need to use it in an ethical way to connect with your audience on a personal level.

91% of customers say that they will reward brands for their authenticity. So being unique and genuine at the same time is becoming difficult, but using marketing psychology can be a solution.

Most people make up their minds on a subconscious level within the first 90 seconds of their first viewing of something.

Also, around 65-90% of the judgment they make is based on color. (Color Effect!)

These stats show why understanding how marketing psychology works and using it in your strategy is a necessity these days

Last Tip

Marketing psychology is not a single tactic, tip, or trend. It is many techniques you can use to elevate your online marketing strategy.

You can still use traditional marketing tactics, but you should also use marketing strategies rooted in psychology.

Keep in mind that the digital world is still evolving. New findings of buyer behavior and decision-making are published every month.

So you need to know the latest discoveries in marketing psychology to improve your marketing strategies and grow your business successfully.


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Small Business: 7 Tips on How to Create A Low-Cost Advertising Strategy

Small Business: 7 Tips on How to Create A Low-Cost Advertising Strategy

A report from U.S. Small Business Administration shows that small businesses don’t have a big budget to advertise.

So, small business owners lack experience producing a marketing plan on a low budget.

Small Business: How to Create A Low-Cost Advertising Strategy

Every small business needs a low-cost advertising strategy for its marketing. It is not easy for small business owners to spend a lot of money on promoting their brands.

Here are some tips about how to create a low-cost advertising strategy for your small business.

1. Social Media Strategy

Social media can help to market your small businesses. You can create various kinds of effective social campaigns without spending money.

For example, suppose your business product is in the beauty and fashion market.

You can create a lifestyle quote campaign, or if you want your audience to be involved, you can run a campaign based on their testimonials.

2. Blogging

These days every business (big or small) should have a blog. Blogging is a vital consumer acquisition technique. It is not too expensive, and it’s easy to manage blogging websites.

Blogging provides many benefits to your small business. Blogging will increase your targeted traffic and also it can help you to attract customers quickly.

3. Email Marketing and Campaigns

Email marketing it’s an effective strategy that can have a significant impact. For small email lists, many software solutions, such as MailChimp, are free. They also provide pre-made templates that you can use to build your email campaigns.

4. Video Marketing

Many business owners think that they need to create high-quality videos to promote their brands. But in the age of social media and quick sharing, you have to use a smartphone with a camera.

Use low-cost advertising video marketing strategies. You can share live business videos, provide behind your business scene video, and premium promotion videos.

Some social media platforms don’t even need editing: record and share.

5. Customer Referrals

Customer referrals are one of the most effective advertising strategies for small businesses. To get a referral costs almost nothing, and referrals can attract leads and customers to your small business.

When a customer refers his friends to your business, simply it means that they are a good match for your target audience and will benefit from collaborating with your company.

A referral is a trusting gesture. People don’t recommend a business after a bad encounter.

So when they recommend their friends, they already have a favorable opinion of your company.

If you aren’t asking your customers for referrals, it is time to begin.

You can offer discounts for new customers. For instance, you will receive a 20% discount on your next order for any new customer that signs up. Or for each new subscriber, you refer to our business, you will get one month free.

6. Online Reviews and Recommendations

Consumers take reviews very seriously because more than 95% of people read reviews before buying a product. 91% of customers decide to purchase after the business has positive reviews.

Online reviews are trusted by 76% of shoppers and personal recommendations. When customers find positive reviews online, they trust that online business more than 72%.

It is also vital that you react. Stats show that 97% of consumers who read feedback would read the company’s comment, and 39% of local shoppers weigh the review based on whether the business replied.

You need to reply to feedback. You can use a Google warning to remind you when your brand is mentioned online, and it is free.

You can also build an account on big review sites like Yelp and Google My Business so that you can respond more effectively.

7. Content Marketing and SEO

Content marketing costs 62% less than traditional digital marketing. It also provides three times more leads.

Even those who use ad blockers to avoid overt ads are willing to look around the web for helpful material that would suit their needs.

Engaging and informative content builds brand awareness, reaches your target audience, and improves your marketing strategy.

Helpful content that meets consumers’ needs would increase the site’s SEO.

Last Tip

These low-cost advertising tips can help to promote successfully your small business without investing a lot of money.

Then as your business grows, reinvest in successful marketing campaigns, to grow your revenue.


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