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Video Ads: CTV (Connected TV) The New Trend in 2021

Video Ads: CTV (Connected TV) The New Trend in 2021

Video ads are more engaging than any other type of ads. Also, they are personalized and profitable too. Video ads grab attention right away and encourage people to make purchases.

Compared to traditional TV, ads on connected TV provide more opportunities for targeting and personalization.

Video Ads: CTV (Connected TV) The New Trend in 2021

When you show your products or services in action, customers can see and understand all the details, evaluate the offer, and make a purchase. There are many types of video ads now, like 360-degree videos, in-stream ads, etc.

Video ads are the future of advertising because they allow advertisers to connect with their target audience easily and in many formats. One such format is CTV (connected TV). It’s the new trend of video advertising.

Connected TV is an Internet television that allows users to consume content from the comfort of their homes, using a smart TV or streaming device. The main features of CTV advertising are selectivity and flexibility.

Stats show that 55% of advertisers plan to shift their budgets from broadcast and cable to CTV in 2021.

CTV Monetization

There are platforms for CTV monetization like TheViewPoint, where publishers can find interesting offers. This option is highly recommended for those who are new to video advertising. But also is useful for experienced publishers.

  1. Choose Partners

CTV ad buying can be performed via direct and indirect deals. You can communicate with brands directly and you decide all the campaign aspects and tracks the process. You choose partners and build relationships with them.

  1. Ad Formats and Content Monetization

Publishers can use ad content in many creative formats to achieve the best results.

CTV platforms encourage you to deliver custom-made ads, in-stream rolls, and even ads with implemented QR codes. Viewers can scan the code to visit advertisers’ online shops or websites instantly.

The variety of formats allows publishers to choose the one that suits their business.

  1. Customization

CTV ads are highly customizable. You can choose the moment to deliver ads, add interactive elements, and use customers’ data to reach an incredible level of targeting.

Customization and deals with advertisers increase publishers’ chances to get the most of their ad inventory. Don’t miss the chance to get this opportunity to generate sales and money.

Last Tip

The success of your video ad campaign depends on several factors. Monetization platforms will help you to create amazing video ads. So you will increase your chances for success in the world of CTV advertising.

Platforms give more freedom and customization options to publishers. Also, CTV advertising is the new trend in 2021. Streams, online TV series, and other digital content delivered over the Internet have a vast reach and it keeps growing.

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Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

These days many businesses and marketers know that video marketing strategy is a necessity. Stats show that 87% of marketers are using video as a marketing tool. Also, 55% of consumers want to see more videos from businesses.

You can create many types of video, like tutorials, social media videos, explainer video, promo videos, and live streams, to discover what type of videos your target audience prefer to watch.

Video Marketing Strategy: Video Length on Social Media in 2021

Here is a video marketing strategy and tips you need to know about video length on social media in 2021.

The key is to create videos that get straight to the point, are attractive, and engage viewers from the beginning.

  1. Facebook and Video Length

Engagement on Facebook videos is high. Video posts are getting 58% more engagement than other post types.

Facebook Video Tips

The ideal Facebook story video length is up 20 seconds.

The optimal length for a Facebook ad is around 15 seconds or less. The shorter the ad, the better its completion rate.

Live streams are best as longer videos. Because it takes time for viewers to join and engage with your live stream.

Important! You need to add captions to your social media videos.

85% or more of Facebook users tend to watch videos without sound. So if you add captions to your videos you can get more viewers to watch your video.

Also, it’s a good idea to share a YouTube video link.

  1. Instagram and Video Length

Keep your in-post videos around 30 seconds long. Stats show that 30 seconds it’s better for engagement.

You can experiment with longer videos for IGTV videos.

For Instagram story video length, up to 15 seconds, it’s perfect.

Live stream on the platform can be longer length. You can take them to 60 minutes max.

Use a thumbnail for your videos.

Instagram is a visual platform and competition is high. But a good thumbnail can attract more people to watch your video.

Encourage engagement with GIFs, texts, and other design elements.

  1. Twitter and Video Length

Two billion people watching videos on Twitter every day. Also, tweets with a video get ten times more engagement than tweets without a video.

Twitter Video Tips

For video tweets and video ads, the optimal length is about 20-45 seconds. So it’s best to stick with short video content.

Videos on Twitter autoplay and GIFs too. Also, you need to know that 93% of the videos are played on mobile devices. So you need to use captions and text overlay to make sure you hook your target audience and engage them.

  1. YouTube Video Length

YouTube is the second most visited site after Google. The second larger search engine!

So a lot of people, worldwide, watching videos on YouTube every day.

Stats show that users consume over 1 billion hours of videos on YouTube, more than Facebook and Netflix combined.

YouTube Video Tips

For YouTube video ads 6 seconds long and 15-20 seconds long for pre-roll ads.

The ideal YouTube video length depends on who your audience is and the video type. A how-to video explaining a concept can be longer than a product showcase video.

Also, an attractive thumbnail can encourage viewers to watch your video.

  1. LinkedIn and Video Length

LinkedIn is for professionals mainly.

Many executives say that they watch work-related videos. But you need to create quality video content for Linkedin.

Many LinkedIn videos’ lengths are 30 to 200 seconds. Avoid creating videos over 10 minutes.

Make vertical videos that are optimized for mobile viewing. As with most social media platforms, LinkedIn users consume video content on their mobile devices. 91% of people watching videos on their phones.

You can increase your video engagement by capturing it in vertical mode.

  1. TikTok and Video Length

TikTok users love bite-sized video content.

The optimal length there is between 9 to 15 seconds. But you can do 60 seconds in total.

Use background music.

TikTok has a sound library to play with. So you can make your video more entertaining.

Trending videos.

You can also create video content that’s based on the trends.

Now you know video length tips for social media platforms. Short videos with a strong hook are the best way to create popular videos.

Short videos get straight to the point and hook your audience’s attention. Many viewers stop watching videos after one minute, so keeping your video content short can improve engagement and even sales.

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Drone Videography: A New Video Marketing Trend for Businesses – How to Increase Your Sales

Drone Videography: A New Video Marketing Trend for Businesses – How to Increase Your Sales

Many people think that drone videography is a fun activity or even an adventure for tech geeks and filmmakers. But you can use it in your business’s video marketing strategy.

Drone Videography: A New Video Marketing Trend for Businesses

Drone videography is an impressive option for businesses to showcase their location or event.

  1. Drones

Drones are cameras that you can fly. A small flying object with cameras! They have 4 sets of propellers to keep them off the ground. The drone videographer uses a controller to direct the drone. Where and how you will shoot the video.

Important. You should always take safety very seriously. Also, always check drone flying laws in your area before start using a drone.

  1. Drone Videography

Drone videography is the art of using a drone to capture video footage that you can use for marketing or entertainment purposes.

People often use drone videography to film vast spaces, such as construction sites or a landscape. But you can also use drones to get up close in ways standard videographers often can’t.

Drones have two great advantages: aerial shots and motion shots. Aerial shots are those from high up above and motion shots are when the drone is moving across space to give a sense of depth.

Benefits and advantages of drone videography

  1. Drone and Showcase

You can fly a drone high above your property, event, or the local area, showing off your business in an amazing visual way.

Drones are perfect for showcasing:

Construction sites
New properties, new build homes, new factories, shopping centers, etc.
Events, such as concerts, festivals, sports, or fairs
Tourist spots, beaches, hotels, or even jungle!

A drone can show off these things and you’ll impress your viewers by giving them a better feel for the scale and breadth of what you offer.

Drone videography also offers a very immersive experience for viewers. As you take them on a journey through your location, they’re flying with you. From wide, bird’s eye view shots to ones up close.

That’s another benefit to drone filming: as well as flying high up above, they can also fly right down and get super close to things people alone might not be able to.

This suddenly makes certain ideas feasible when they may not have been before. For example, events with fast movements, such as sports games. The viewers don’t just want to be on the sidelines anymore; they want to be right in the middle of the action.

Drone videography pushes the limits to where your filming can go.

  1. Live Streaming and Events

You can use drone filming to improve your live streaming experience. You can use drone videography for events. Businesses often live to stream their events, and especially now in an almost, post-COVID world.

You can use drones to add more depth and excitement to your live stream and excite your visitors. Anything that will boost the experience will benefit your business and your brand.

Drone videography can transform your live stream into a pretty engaging and exciting event.

  1. Behind-The-Scenes Videos

Drone videography can also bring something more exciting to your behind-the-scenes videos. This way, when you say ‘behind the scenes, you really mean behind the scenes.

Use a drone to take your viewers on a flying tour around your space. For instance, this could be literally behind the scenes of a video shoot; alternatively, it may be ‘behind the scenes of your business (the factory where your products are made).

Drone filming for behind-the-scenes content creates an immersive experience for your audience. As a result, they’ll get a more detailed and satisfying look at how things operate. This transparency turns into customer trust, which will generate more sales!

That’s successful marketing! Generate more attention to your products and services, and get more customers buying them.

Drone videography can get customers’ attention, impress them, and increase your sales. Do you know something better?

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Small Business Marketing: 5 Video Marketing Tips to Grow Your Brand

Small Business Marketing: 5 Video Marketing Tips to Grow Your Brand

Videos are essential for your business. They are easy to consume, fun to watch, and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.

Small Business Marketing: Video Marketing Tips to Grow Your Brand

Many small business owners think that only big companies can create high-quality, marketing videos. But that’s not true. You can create amazing videos to promote your small business and grow your brand.

Also, you don’t need a videographer or any expensive equipment. All you need is your smartphone or a computer.

Here are some useful video marketing tips about how to promote your small business and grow your brand.

  1. Use Your Blog Posts To Create Videos

You don’t need fresh video marketing ideas. You don’t have to start from scratch. Repurposing your popular blog posts into videos is a great way to reach new audiences and recycle content that you already know performs well.

By repurposing your written content into videos, you can attract more interested people and increase your targeted traffic.

You can use a video edit tool (free or paid) to transform your articles into videos. You can enter a blog post or RSS feed, and the software will help you summarize the content and match scenes with relevant videos, photos, and music.

You can even customize all your videos with your branding, to attract your new target audience and introduce them to your business.

  1. Use Video On Landing Pages

Videos can increase your traffic and engagement, but also videos can increase your bottom line too. Including a video on your landing pages can increase conversions by 80%.

Also, video can increase the time that visitors spend on your landing page.

Landing page videos should be high-quality and embedded in a stand-alone player such as YouTube or Vimeo. Whether your landing page video is about your company, customer reviews, or how your products work, users can easily understand the value of your company or the value of your products.

  1. Use Live Video to Interact and Connect with Your Audience

There’s no better way to connect with your audience than to speak to them directly. With live streaming, you can interact with your audience and customers any time you want. You can go live on Facebook, Instagram, YouTube, or even TikTok and generate engagement that will grow your business and brand.

One great way to use live video is to schedule a Q&A session. Let your audience know when you’re going live so that they can join in and ask questions in real-time. Live Q&A sessions are a great way to make your audience feel like something special and to present yourself as an expert in your niche or topic.

  1. Use Teaser Videos to Spark Interest and Curiosity

By creating a bit of mystery and excitement around your company, you can spark interest in your audience and get people tuning in to see what’s next for you. Using short teaser videos about a new product or a big event that’s coming up will keep users engaged and will spark their curiosity.

  1. Create Video Tutorials

If you like to teach your customers, you can provide them a new way to learn by recording your computer screen for tutorials.

If your company has a lot of written tutorials, you can boost your engagement by providing video tutorials to your customers or visitors.

You can film your screen for an online course to entice your visitors into learning more about your product. There are many free and paid screen capture software options available online.

Last Tip

Don’t forget to share your videos on multiple platforms so that you can widen your reach and convert new users into loyal customers. Be creative and discover new tips and trends about video marketing and how to grow your brand.

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Video Marketing: Effective Tips on How to Grow Your Business

Video Marketing: Effective Tips on How to Grow Your Business

Video marketing keeps growing, it’s effective and pretty engaging. The second biggest search engine is YouTube (right after Google). There are approximately 1.9 billion monthly users on YouTube.

Here are some effective tips about how to grow your business with video marketing.

  1. Video Marketing Can Help Your Current Marketing Strategies

If you have a blog, you can convert your blog posts into a video format or even add more content to your blog with videos.

Video content helps you to generate engagement with your target audience.

  1. Google and YouTube Loves Optimized Video

If you create and optimize your videos for search engines, you can generate organic traffic. If you creating an engaging thumbnail, the video is SEO optimized, writing attractive titles and descriptions, then Google and YouTube will find and index your video pretty fast.

  1. Video Generates Trust and Engagement

Video can provide a personal and engaging connection faster than plain text. Also, video can help you to provide your business as a helpful, trusted, and more human organization.

Employee interviews and behind-the-scenes videos are very effective ways of showing the human side of your business. These videos can build engagement and relationships between your business and potential customers (Target Audience).

  1. Video Product Reviews

Many people are using YouTube to be entertained and to learn. Also, many people go to YouTube before making a buying decision. Video product reviews are popular because they give an insight into the product and are usually honest. (Not All)

Almost 50% of internet users look for product-related videos (Reviews) before purchasing and many consumers say that product demos were helpful.

Videos of your products and services are helpful, effective, and you can attract more interested people (Potential Customers). There’s also the opportunity to find micro-influencers to promote your products or services.

  1. Live Video

Live streaming is using by businesses and celebrities a lot. One of the amazing benefits of live video marketing is that it encourages people to engage and post comments. This engagement gets people involved.

On Facebook Live, the person(s) being recorded can see the comments and respond.

Instagram has launched IGTV, where one hour long videos can be uploaded. Many people are watching videos on their phones. IGTV is a great way to attract more people to your business.

  1. 360 Degree Video

A 360-degree element to your video generated that VR atmosphere without the need for any headgear or other tech. You can create an amazing and pretty interesting interactive experience.

  1. Increase Targeted Traffic

By creating videos and using a successful video marketing strategy you can increase your targeted traffic. Videos are easily searchable online and by creating a Youtube account you can attract more viewers. Having links to your video will help bring relevant viewers to your website.

Video marketing can help you to connect with your viewers on an emotional level, promote your products, generate more traffic and sales.

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