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Video Marketing: Effective Tips on How to Grow Your Business

Video Marketing: Effective Tips on How to Grow Your Business

Video marketing keeps growing, it’s effective and pretty engaging. The second biggest search engine is YouTube (right after Google). There are approximately 1.9 billion monthly users on YouTube.

Here are some effective tips about how to grow your business with video marketing.

  1. Video Marketing Can Help Your Current Marketing Strategies

If you have a blog, you can convert your blog posts into a video format or even add more content to your blog with videos.

Video content helps you to generate engagement with your target audience.

  1. Google and YouTube Loves Optimized Video

If you create and optimize your videos for search engines, you can generate organic traffic. If you creating an engaging thumbnail, the video is SEO optimized, writing attractive titles and descriptions, then Google and YouTube will find and index your video pretty fast.

  1. Video Generates Trust and Engagement

Video can provide a personal and engaging connection faster than plain text. Also, video can help you to provide your business as a helpful, trusted, and more human organization.

Employee interviews and behind-the-scenes videos are very effective ways of showing the human side of your business. These videos can build engagement and relationships between your business and potential customers (Target Audience).

  1. Video Product Reviews

Many people are using YouTube to be entertained and to learn. Also, many people go to YouTube before making a buying decision. Video product reviews are popular because they give an insight into the product and are usually honest. (Not All)

Almost 50% of internet users look for product-related videos (Reviews) before purchasing and many consumers say that product demos were helpful.

Videos of your products and services are helpful, effective, and you can attract more interested people (Potential Customers). There’s also the opportunity to find micro-influencers to promote your products or services.

  1. Live Video

Live streaming is using by businesses and celebrities a lot. One of the amazing benefits of live video marketing is that it encourages people to engage and post comments. This engagement gets people involved.

On Facebook Live, the person(s) being recorded can see the comments and respond.

Instagram has launched IGTV, where one hour long videos can be uploaded. Many people are watching videos on their phones. IGTV is a great way to attract more people to your business.

  1. 360 Degree Video

A 360-degree element to your video generated that VR atmosphere without the need for any headgear or other tech. You can create an amazing and pretty interesting interactive experience.

  1. Increase Targeted Traffic

By creating videos and using a successful video marketing strategy you can increase your targeted traffic. Videos are easily searchable online and by creating a Youtube account you can attract more viewers. Having links to your video will help bring relevant viewers to your website.

Video marketing can help you to connect with your viewers on an emotional level, promote your products, generate more traffic and sales.

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YouTube Statistics: Demographics and Facts [Infographic]

YouTube is the most popular video platform. The hype around YouTube is centered around its simplicity and popularity of video content. Video content creators can easily upload and share a video within minutes (reaching a big audience around the world).

Users can share YouTube videos across their social media platforms, embed them into blog posts, or in forums.

On YouTube, you can find whatever you need. Beauty treatments, diets, and healthy guides, video game guides, e-learning courses, vlogs, product reviews, there’s something for everyone on YouTube.

  1. General Stats

YouTube has over 2 billion monthly active users

The total number of daily active users is 30+ million

There are over 300,000 YouTube TV paying subscribers

Each visitors spends around 11 minutes and 24 seconds per day on YouTube

More than 100 countries have their local version of YouTube

YouTube accounts for more than one-third of mobile internet traffic

Over 50% of YouTube users visit the site daily

Online video will account for 79% of internet traffic this year

500 hours of content are uploaded to YouTube every minute

  1. Demographics Stats

YouTube accounts for 67% of online video consumption among Millenials

81% of US internet users between the ages of 15 and 25 years old use YouTube

YouTube reaches 95% of internet users over 55 during the average month

Two-thirds of Millenials say they can find how-to content for almost anything on YouTube

79% of internet users say they have a YouTube account

At least 90% of US internet users aged 18 to 44 years old accessed YouTube

90% of US digital video viewers use YouTube

Almost 15% of YouTube’s site traffic comes from the US

Only 33% of popular YouTube videos are in English

  1. Marketing Stats

8 out of 10 marketers believe YouTube to be the most effective video marketing platform

70% of shoppers say they are open to learning about products from brands on YouTube

62% of YouTube mobile advertising receives the viewers’ attention

95% of YouTube ads are audible

93% of ads are viewable

Among digital channels and platforms, YouTube has the second-most influence on purchases

YouTube users are 3 times more likely to watch a tutorial compare to reading instructions

Two-thirds of shoppers say the video is their source of purchase inspiration

YouTube is the second-most popular place to post videos among businesses

Nearly half of marketers are investing in YouTube advertising

Mobile YouTube ads are 84% more likely to engage prospects than a TV ad

  1. Usage Stats

2019 saw a 39% increase in users watching YouTube on TV screens

70% of the total watch time on YouTube is via a mobile device

1 billion hours of video are watched via YouTube every day

The average user views about 6.740 pages every day

Product reviews, how-tos, and vlogs are within the top three types of videos that get a lot of views

  1. Fun Facts About YouTube

Gangnam Style was so popular that it broke YouTube’s video counter

20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds

YouTube is the second-largest search engine in the world

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Video Marketing: How To Create A Live Video Marketing Strategy [Infographic]

Live video is very popular and attracts many more people than photos or images. It’s a great advantage to your business to create an effective live video marketing strategy. You can promote and grow your business successfully.

Stats show that people watching live video 3 times more than non-live video. Also, live video content generates more engagement than other types of content.

  1. Live Video: Why is so effective?

Live video is a huge hit and very effective because social video keeps growing.

Facts and stats you need to know about social video.

62% of people prefer to watch a video than reading text
84% of businesses use video as a marketing tool
93% of mobile video consumers share videos with others (friends, family)
Video campaigns on Linkedin have 55% view rates.
79% of people watch online videos every week, and 57% view online videos every day.

People are loving live video content. It’s more direct, real, interactive, and more personal than text or images. It allows you to answer people’s questions in real-time and help you to build trust much faster. Also, you can reach your target audience and interact with them.

  1. How to Promote Live Video

a) You can use Facebook live video. Facebook has an effective two-person live broadcasting feature, which allows you to host interviews and more with another person, live!

This feature is amazing because you can borrow another person’s audience. You doubling your viewers.

But if you already have a large Instagram or Twitter following, then start with those social media platforms.

Important Tip! The best time of day for Facebook live or Instagram live stories depending on your audience.

b) Instagram Live Stories

You can use the app to live stream right from your phone, almost exactly like Facebook live.

It’s better to use all the live streaming channels once you understand how they work. If you interact with various and different audiences will help you to increase brand awareness, increase your traffic, sales, and become an authority in your niche.

Here’s Instagram’s official launch video which shows you how to use Instagram live:
BONUS: Take a look at the most irresistible Instagram captions from the world of eCommerce, and understand why they work.
Periscope

c) Periscope. Periscope is Twitter’s live-streaming app.

With over 10 million registered users and 2 million daily active users, Periscope can help you to grow your reach and your business.

  1. Useful and Effective Tips

You’re probably wondering what to do on a live stream or how to create an effective, attractive, live video.

a) Go behind-the-scenes

Building trust with your target audience is your number one priority. Without trust, people won’t buy from you, read your content, or engage with your business. It’s very simple. No Trust – No Business!

A great way to build trust is by showing a behind-the-scenes story. (your business and your life daily). People love feeling connected to the people behind a brand. It’s one of the easiest ways to give them that feeling of connection.

Many successful marketers have said. If you want to build trust with your audience, give them an exclusive behind-the-scenes look at your business.

b) Use live interviews

Interviews can be amazing traffic sources because you’re doubling your audience right away, without cost!

Also, interviews with big names (successful marketers, influencers, etc) give you instant recognition and authority in your niche.

If you’re not sure who to interview, use Google and social media to find influencers in your niche.

c) Use Tutorials

Creating a tutorial on how to do something is a great way to increase engagement. It helps your customers and your audience to get more useful knowledge (you teach useful tips and techniques) and also, you can generate more sales.

d) Use Interactive Q&A (Questions and Answers)

An interactive Q&A can help you build trust with your customers and audience.

It’s very important to remember when hosting a Q&A to choose a specific topic for your audience to ask questions about. If you leave it open to any questions, you may get questions about completely irrelevant topics.

e) Launches & Announcements

People love to feel like they’re special or exclusive. They want to be part of the exclusive group that gets first access to special things and wants to be there for big announcements.

Give them that feeling they desire! Make them feel special. Reveal big things on live video to your target audience. They will promote your business for free! They are your best, free, advertisement!

  1. Extra Live Stream Tips And Practices

Here are some extra practices and tips you need to know.

a) Call people with their name

People love hearing their name. This is especially true when watching a live stream. Hearing your name while watching a live stream is a great feeling because it shows the person talking knows you are watching.

b) Welcome new viewers

Welcome new viewers to your video. (But this isn’t practical when you have hundreds of viewers)

c) Look at the camera

Pretend the camera is someone you’re talking to. Eye contact makes you seem more trustworthy – looking off to the sides or somewhere else makes you seem shady or conspicuous.

Live video streaming has changed the way consumers interact with businesses and brands. People these days are more comfortable getting on camera and engaging with others on camera.

Create a new marketing plan and include live video in your business marketing strategy. Use the great advantage of live video to promote your business.

Take Action Now!

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YouTube Video Marketing: Effective Ranking Tools You Need to Know

YouTube is the best video platform to upload and promote your video content. But uploading great video content on YouTube is only half the battle.

If you want your videos to rank well you need to know how to find the best keywords, how to create attractive titles and descriptions, and also spy your competitors. The competition in video marketing is very high.

Here are some of the most effective and useful ranking tools for YouTube videos.

  1. TubeBuddy

TubeBuddy is the most effective and popular tool for tracking YouTube video rankings. Their software platform integrates right into YouTube’s website and provides a variety of tools that helps marketers to make their videos more engaging.

  1. SEMrush

SEMrush is a great digital marketing tool that offers more than 40 different tools and reports to help you monitor and optimize your site for search engine rankings. You can track traffic, rankings, domain authority, and backlinks.

  1. VidIQ

VidIQ is a very effective tool. It helps you to grow your channel by delivering YouTube analytics. Also, it helps you to create SEO-friendly titles, descriptions, and tags using vidIQ’s SEO feature.

  1. YTCockpit

YTCockpit is a very useful online platform where you can find top keywords and publish videos on YouTube. You can get data from YouTube Suggest and Google Ads. Also, YTCockptit can analyze hundreds of videos each minute and generate the top 20 ranking videos instantly.

  1. AccuRanker

If you need to grow your organic traffic and win your competitors then you need to use AccuRanker. It can help you to filter your data in various ways and track your keywords.

  1. GeoRanker

GeoRanker is an effective tool that allows users to research, collect, and track local SEO across many locations. You can monitor where and how your page ranks in Google.

  1. Rank Ranger

Rank Ranger takes custom SEO and analytic data to a new level. Rank Ranger aligns with your company’s specific needs and preferences. It helps you to create a better SEO strategy and improve your video rankings.

  1. YouTube SEO – Chrome Extension

YouTube SEO Cheat Sheet. A Curated Collection Of SEO Ranking Factors & Tips to Optimize Your YouTube Videos

You can optimize your YouTube Videos to get higher search engine rankings and also get more traffic. You learn how to optimize your YouTube video titles, description, and tags for search engine traffic (and suggested video optimization).

You’ll discover some extra CTR (click-through rate) optimization tips and techniques to improve click-through rates from Google and YouTube.

These ranking tools will help you to improve your video rankings, increase your traffic, and reach your target audience.

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The Future of Video Marketing: The Power of Interactive Videos

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These days videos are the most effective marketing tools. Many stats and facts have proved this many times. Many businesses and marketers know the power of video marketing.

Now you can use a new, pretty powerful, kind of video. They are interactive videos.

Interactive videos generate user interactions through clicks, touch, etc. Interactive videos are very powerful because now videos have become pretty engaging and attractive like never before.

Your customers or video viewers can navigate through your videos. You can make a video about the benefits your product offers and include various links in the video itself. These links can direct the customers to explore certain features of your product in more detail, take them to the buying page, show them other variants, etc.

You can see how your customers can navigate through an interactive video to learn about the product features that matter to them.

You can make things easier and more attractive for your customers. Help them learn and navigate through the video content at their own will.

Interactive videos offer many benefits for organizations too. You can now include “call to action” in a more effective manner. Showcase a variety of things in a single video and add links to explore or purchase the products right away!

You may also include a link to download a catalog, in the video itself.

Interactive videos can be customizable to a whole new level. It is difficult to narrow down to something that each one of your prospective customers will like because everyone is different.

Interactive videos provide better control to the viewers, they have the liberty to shape the video as they go forward.

Intelligent marketers know that it’s good to educate their customers and leading organizations are always looking for effective ways to train their employees. Interactive videos are great for both these purposes.

A video can start with an overview of the topic and then provide the viewers with options to jump to the sub-topics that interest them. Drawings, annotations, labeling, etc. are an integral part of such videos.

Learners have the option to deep dive into one topic or clear doubts on the other. Interactive videos can also include a quiz at the end of the session.

Also, you can create personalized videos. Interactive videos can get data from viewers and modify the content accordingly. Viewers can change the language or theme of the video.

For instance, your video may ask for the name, gender, age, and occupation of the viewers. Accordingly, it can address the viewer by his/her name and display content based on the interests of the people of that gender, age, and educational background.

Many businesses have been taking advantage of these videos for the past few years. Pepsi, Loui Vuitton, Philips, and various other brands have produced interactive videos and have received a great response.

It’s very important to create interactive videos to increase visibility and traffic. Why not sell it!

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