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Digital Marketing: Effective Tools to Improve Your Strategy in 2020 [Infographic]

Digital Marketing tools are pretty useful and effective to promote successfully your online business. They are a part of your marketing strategy. Here are some effective digital marketing tools to improve your strategy and grow your business in 2020.

  1. Marketo

Marketo is a complete Digital Marketing tool that promises to help clients to grow their business. With Marketo, you can create complete strategies for your email marketing efforts, lead management, and customer marketing.

  1. Buffer

Buffer is a pretty effective tool for your social media marketing strategy. It helps you publish and craft campaigns from the ground up.

Planning, collaborating, and developing content is simple with Buffer, and you can draft your posts for later in all the big Social Media networks like Instagram, Facebook, Twitter, LinkedIn, Pinterest.

  1. AdEspresso

With AdEspresso, you will be able to get real-time analytics from all your social media ads, whether on Instagram, Facebook, or Google.

The tool also helps you create better-targeted ads and make adjustments to your strategy as you go.

  1. Feedly

Do you need to discover what type of content is driving results for your competitors? A great way to start is to use Feedly.

The tool helps you organize articles from blogs, newspapers, and online magazines aggregating recent content in a dashboard that is easy to navigate and monitor.

It will make your life easier if you’d like to find the references. So you can build great and high-quality content in the future.

  1. Ion Interactive

Ion Interactive is the perfect platform to create interactive content. The tool offers different templates for calculators, quizzes, ebooks, landing pages, infographics, assessments, etc.

With ion interactive, you can also analyze the interaction of the people with your content. This way you can provide better experiences to the users.

  1. Visme – Infographics

Infographics are a powerful and very effective way to deliver information. Including infographics in your marketing strategy is a great decision because people love visual information. (Visual Marketing)

Visme can help you create amazing infographics. It has many templates that you can turn into beautiful interactive infographics. They can be presented online, embedded to your website, or even downloaded.

  1. Google Analytics

Google Analytics is the most known Analytics tool on the planet.

This free resource is great for Digital Marketing as it helps marketers understand not only how much people consume their content, but how they behave towards that content.

Google Analytics can help you to:

Understand what types of messages better resonate with your audience.

Find out where the users come from.

How to improve your digital marketing strategy.

With effective digital marketing tools, you can improve your marketing strategy and grow your business. The use of the right platforms and software will help your business gain valuable knowledge on how your customers behave and what they are looking for.

— How to Create a Successful Work from Home Business e-book

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz

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Ecommerce Guide: Which is the Best Platform for Your Business? [Infographic]

The truth is that there is no “best” e-commerce platform. Because every business has its own needs and budget. Every platform has some pros and cons. So you need to know your needs and don’t be afraid to run a few trials to see which platform is the best for your business.

Here is a guide about popular e-commerce platforms you need to know.

  1. Shopify

Shopify is now the leading e-commerce platform in the market with over 1 million businesses.

Basics

Shopify is one of the best e-commerce platforms for beginners and small or medium-size businesses. Everything you need is already integrated into the platform: from storefront design to content marketing to performance analytics.

Once you have the basics set up, it’s a simple matter to upgrade your store with third-party extensions.

Easy to Use

Shopify is a breeze to learn thanks to its codeless store building tools and intuitive interface. Also, there are a lot of support resources available to help. Basic users can choose from a wide range of pre-existing design templates or create one themselves.

Advanced users will have many options because Shopify gives full access to the code. There are a large number of add-ons and extensions available from independent developers that can extend the capability of your store.

  1. Magento

Magento is one of the most popular open-source e-commerce platforms in the world. Magento was purchased by Adobe in 2018, and now exists in two versions: Magento Open Source and Magento Commerce.

Basics

Magento is best for small and medium businesses that have already established demand. The platform is very powerful and has a library of over 5,000 extensions, but requires longer development time and a larger budget than most of the other e-commerce platforms.

Easy to Use

Magento is one of the most powerful e-commerce platforms in the market, but it has a steep learning curve. If you don’t have the budget to hire your Magento developer, you need to study and learn how to use Magento.

Also, Open Source users have access to a large Magento community that can help answer questions and troubleshoot problems.

  1. WooComerce WooCommerce is a free, open-source WordPress shopping cart plugin owned and developed by WordPress. It is one of the most popular and effective eCommerce platforms on the market and runs on 30% of all stores on the internet.

Basics

WooCommerce is the best e-commerce platform for small businesses that already have a site on WordPress. It has thousands of third-party themes and plugins. So you can create a pretty effective online store.

Easy to Use

Like most open-source e-commerce platforms, WooCommerce has a steep learning curve for those who have not created a similar site before. The WooCommerce plugin is straightforward to set up and install. Users can develop their expertise using community forums and online help guides.

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How to Grow Your Brand With User-Generated Content [Infographic]

User-generated content is a pretty effective method to grow your brand, build relationships with your target audience, and increase sales. Your brand must stay connected with your audience if you want to capture leads and increase conversions.

These days people don’t like to see ads. They are looking for experiences (something starting before they buy and lasting long after they buy a product or service). Brands recognize the value of these long-term relationships and they are trying to connect with users across social platforms.

You need to make user-generated content part of your marketing strategy. This shows that you value interaction and feedback from your target audience.

People that using social platforms can provide content and they like positive interactions with brands. This type of engagement can make 70% of consumers more likely to convert after they’ve connected with your brand.

You can increase engagement by 30%, using content created by users. It can bring more traffic to your brand’s social media profiles and can increase followers across platforms.

Stats show that 80% of consumers will share positive brand experiences with others. They will become your brand ambassadors. Pretty effective free advertising for your brand.

You need to pay attention to website analytics and social signals to determine the types of content your customers like or need.

You have to be active on the platforms where your audience spends the most time. Both video and live video do well on Facebook, and images grab a lot of attention on Twitter.

Also, share high-value content on LinkedIn, and use stories on Instagram.

You can’t have user-generated content without users, so ask your audience for the content. Encourage them to share positive brand experiences, and keep track of their stories. You can create contests in which entrants share photos or videos showcasing your products, and never be afraid to ask for feedback when people make purchases.

You need to build trust with your target audience. Make them realize that you care for them. Analyze their pain points and engage them in the activities that release their everyday stress. Make them feel that they are important to you.

These tips will help you to create a successful user-generated campaign.

Including user-generated content in your marketing campaigns provides the social proof to build trust between your brand and your customers.

As you gather more photos, videos, reviews, and testimonials, your brand’s presence across the internet increases and you can make an impact on consumers’ lives. Show them that you can help and improve their life.

Also, you need to listen to your customers, watch how people respond to campaigns, and use fresh ideas about how to make user-generated content an effective feature of your brand’s social presence.

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Influencer Marketing: Effective Tips to Grow Your Brand [Infographic]

These days brand promotion is pretty difficult. Consumers don’t like promotional content and ads. They need informative, quality, content, and help.

You need to use new effective ways and tips to promote your brand. Influencer marketing is one of the best ways to reach your target audience, increase targeted traffic, and sales.

Here are some effective tips you need to know about how to create a successful influencer marketing strategy and grow your brand.

  1. A Clear Idea of Your Goals

You need to have a clear idea of your goals to plan an effective marketing strategy. You may have various goals for your brand like increasing reach, generating leads, or sales.

If your goal is to increase your brand’s reach, you should measure your campaign’s likes, shares, impressions, and comments.

  1. Know Your Target Audience

You need to define your target audience. This is one of the most basic and important influencer marketing tips. If you know your target audience, you know how to create an effective campaign.

Also, it’s very important to find influencers whose followers have similar interests as your target audience.

  1. Influencer’s Audience (Find Micro-Influencers)

Important Tip. You must first think about the audience of the influencer. Your campaigns should be created for their audience and not for you.

You need to know the audience’s interest and engagement in the content. A broad audience may get you more impressions, but an interested and engaged audience will get you more conversions.

You should approach micro-influencers. They have a highly engaged audience and can help you drive more conversions.

  1. Social Media and Relationships

A very effective way to build relationships with influencers is through social media. It is also a great way to find the best influencers for your brand. You can engage with them on their social media content and build a rapport with them.

  1. Create Targeted Campaigns

A pretty effective tip is to create targeted campaigns. These campaigns can help you to increase your exposure among targeted people. The right campaign for the right target audience.

  1. Results and Efforts

While influencer marketing may seem like a quick success story, but it’s not. A successful influencer can showcase your brand pretty quickly to a large audience, but converting those people into customers can take a lot of time, effort, and persistence.

  1. Quality not Quantity

Many brands want to approach influencers who have many followers. But you should know the quality of their following, rather than the quantity.

You should partner with influencers who can have an impact (influence) on your target audience. And you should listen to them and build your relationships with them over time.

  1. Build Long-Term Relationships

You should build long-term relationships with your influencers. Long-term relationships with influencers are pretty beneficial to both parties. For your brand, it means that the influencer can be trusted with the quality and authenticity of the content.

For the influencers, it means that the brand they are collaborating with trusts them completely. Long-term collaborations open up new avenues such as account takeovers, to boost your influencer marketing campaigns further.

Influencer marketing tips can help you plan and execute successful influencer marketing campaigns. It is important to select the right influencers and collaborate with them.

You should give influencers enough freedom to work on their content and build long-term relationships with them.

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Small Business: 7 Effective AI Chatbot Apps for Your Business

Small Business: 7 Effective AI Chatbot Apps for Your Business

If you run a small business with a website or social media presence, a chatbot is an effective way to improve your customer experience. Users can hop onto your website or their social media account and get answers to questions without requiring a human to reply.

The chatbot experience helps your customers get answers from your company without the added expense of a new customer service team member. With a chatbot app, you can build a responsive set of answers to common questions without any knowledge of code.

Here are some of the most effective chatbot apps you need to know.

  1. ManyChat

ManyChat is popular, is fast, and very effective. It includes a free account that offers unlimited broadcasts, two sequences, and some layers of customization. Paid accounts start at $10 per month.

The biggest downside of ManyChat is that it is limited to the Facebook platform. However, Facebook Messenger is one of the most popular destinations for bots. Facebook has more than 2.25 billion monthly active users.

You can get started and build a bot in as little as two minutes with no code. Using a drag and drop builder, you can create conversations, responses, and get your most important settings set up in a few minutes. Connect to Facebook and you can get up and running quickly with an automated sales funnel and list builder.

  1. PandoraBots

PandoraBots offers users an API (application programming interface) that gives you or your developers the power to deploy your bot nearly anywhere. That takes your chat experience beyond Facebook to nearly any social platform.

The AI platform claims over a quarter million developers, 300,000 bots, and 60 billion messages sent. You can start for free with up to 1,000 messages per month. The developer platform charges $0.0025 per message with up to 10 bots and 100,000 messages per month.

PandoraBots is very useful for experienced computer users and developers. It may be harder to turn this into a DIY solution for your business depending on your needs. However, it can do a lot more than most others.

  1. Chatfuel

Chatfuel supports both Facebook Messenger and Telegram, making it a bit more flexible in some aspects. Chatfuel uses templates to get your bot up and running quickly.

Those include publishing, real estate agent, influencer, and Shopify bots, for example. A basic account is free for up to 1,000 subscribers and includes basic features and Chatfuel branding.

Paid accounts start at $15 per month with a Pro plan and $300 per month for the Premium plan, which offers more subscribers, white-labeled branding, and improved support.

The simplicity of Chatfuel is awesome. Just click to link your Facebook account, choose a page, and a blank template will show up on the screen. Create your sequences and you’ll be off and running in no time.

  1. HubSpot Chatbot Builder

Formerly known as Motion.ai, HubSpot Chatbot Builder integrates with Facebook Messenger, Slack, SMS, Email, and the web, making it a versatile and flexible AI chatbot platform. It is geared toward visual workers, as the backend platform is built on a flowchart style setup.

If you are a project manager, you will find this platform easy and familiar from the start. HubSpot is a content marketing company, and it is optimized to help you do things like qualify leads, book client meetings, and respond to a growing customer base without hiring more customer service representatives to respond manually.

HubSpot offers the chatbot builder as one tool in a larger Marketing Hub package that includes many other features. Basic features are free, and plans include a $50/month start package, an $800/month professional package. If you want all of your marketing, including your chatbot, on one integrated platform, you should look at HubSpot.

  1. Sequel

Sequel mainly focused on storytelling and editorial features, common needs for online marketers, this application supports a wide range of platforms. Those include Facebook, WhatsApp, Slack, Viber, Telegram, SMS, Kik, and LINE.

New users can start with pre-built bot templates. These are useful for a wide range of cases, including publishers, influencers, and even building your own interactive game or quiz. You can utilize the platform for free, but do have to pay for some value-adding services and features via the Sequel Store.

This is a very low-risk place to start, as you can do much of what you need for free. However, pricing isn’t very transparent about what you may have to spend to access additional features from the store.

  1. ChatBot

ChatBot helps you build bots to automate your customer service needs. It integrates with a range of tools including Facebook, Skype, Twitter, Slack, YouTube, Twitter, Kik, and LiveChat. Accounts are free for a 14-day trial and then start at $50 per month for 1,000 conversations. Additional conversations are 1 cent each.

Integrating with Chat.io gives your bot superpowers. Those include 24/7 customer service, spam filters, and automatic responses for programmable use cases. If someone gets stuck, you can transfer a chat to a human on the fly. This requires an external account.

If you want help getting started, Chatbot.com offers an expert marketplace with partners you can hire to help you build and optimize your chatbot. Many apps make a do-it-yourself chatbot easy enough. However, knowing you can bring in an expert gives you a backup plan if all doesn’t go as well as expected.

  1. Botsify

Botsify is built to help you start your customer service with a bot and transition to a human support agent if the bot gets stuck. This helps you avoid bot mistakes in your automated replies.

This app charges $50 per month for the Pro Plan after a 14-day free trial. You get a discounted rate of $520 per year when you pay for the full 12-month Pro Plan in advance. The subscription includes unlimited bots, 30,000 unique users, and unlimited response variables with 24/7 support available.

Botsify gives you a wide range of options with integrations for Facebook, Slack, and your company’s website. It also offers an educational platform ideal for teachers and schools to work with students in a unique way. Check out some templates if you want an easy route to getting started.

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