Category: seo

SEO Tips: Why Backlinks Are Important To Your SEO Strategy in 2021 [Infographic]

Post authorBy johnygtff
Post dateJanuary 23, 2021

Backlinks or one-way links are simply linking that point to your website from another website. The best part of backlinks is that they help promote your blog or website just by being hyperlinks to you from another source. Important! you need quality backlinks.

A good backlink is an important component of a successful website.

SEO Tips: Why Backlinks Are Important – How To Improve Your Rankings

Here are some SEO tips about how to get quality backlinks and why backlinks are important.

It’s unbelievable but an incredible 94% of websites do not even have a single external backlink!

Stats show that 4 of the top 8 ranking factors are related to link signals. There are many ways to get backlinks, but not all links are created equal.

There are large differences in link elements that make some links more valuable than others, such as the anchor text, URL factors, clickability, and whether they are follow or no-follow links.

Also, you need to build trust, diversity, and relevance. Focus on making long-form content that answers the questions of your target audience. When you create helpful and quality content, the backlinks should come as a result.

Backlinks to your website are a signal to search engines that others like your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to.

So, these backlinks can have a positive effect on a site’s ranking position or search visibility. (SEO and SERP Effect)

Backlinks and Value

Some backlinks are more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are the best backlinks to earn, while backlinks from low-authority sites are typically not valuable.

Even just being mentioned on high-quality websites can give your brand and website a boost.

Links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, etc,) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.

Referral Traffic and Backlinks

Backlinks also provide another way for web visitors to find your website. If a visitor is reading an informative blog and sees a link pointing back to your site and finds the topic interesting, they could click the link and be directed to your site.

This is known as referral traffic and it can have a positive impact on your website’s online reputations.

Listing Your Website

Listing your website in local or online directories will give you a strong backlink, although, it may be a nofollow backlink. Regardless, directories like Yelp, Yellow Pages, and Four Square make it easier for potential customers to find your website, read reviews and determine if your site is useful and trustworthy for them.

Also, Google’s My Business pages allow you to list your business and website on Google Maps, making it easy for customers to find you. Be sure to use the correct name, address, and phone number across all online directory listings to avoid potential confusion.

Guest Blogging

One of the best strategies to gain high-quality follow backlinks is to guest blog for other websites in your industry. This is more time-consuming than the other options, but this is the best way to build high-quality backlinks.

To perform guest blogging, you will need to research quality sites in your industry and find out which ones accept guest blogs.

SEO and SERP

Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks.

Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your page rank. So the better the backlinks, the better your SERP.

Plan and Backlinks

There are different types of backlinks and various ways to get them, it is important to have a plan in place. Acquiring backlinks doesn’t require any technical skills, it is more about networking and relationship building.

The best way to get organic backlinks is through quality content since another site will link to you if you give them a compelling reason to. Here are some ways you can improve your chances:

Write articles, press releases, blog posts, and general quality content. Don’t forget infographics!

Regularly add new blog content and guest post on other blogs.

Use social media and always link back to useful content on your site.

Use quality search directories and directory sites

Make it easy for people to share what you create with social share tools and links.

Many SEO experts say that Backlinks affect search engine rankings more than anything else. The number and quality of them pointing to your site will determine in what position your site ranks in the search results.

Tagsbacklinks, important, seo, strategy, success, tips

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SEO: 7 Trends and Secrets to Improve Your Strategy

Post authorBy johnygtff
Post dateJanuary 19, 2021

An SEO strategy works because people trust and use search engines. Stats show that 80% of users ignore paid ads and using search engines to find answers and solutions. Also, you need to know that 28% of these users will convert.

A 28% conversion rate for every page that ranks high in search engines it’s pretty awesome for your business.

SEO Trends and Secrets You Need to Know

Trends and Secrets to Improve Your SEO Strategy

Artificial Intelligence (AI) and SEO Strategy

Artificial intelligence is already used by many companies and brands. Also, Google will use AI in the RankBrain algorithm update.

How can AI impact your SEO strategy?

AI will use queues from the users of your website to understand how high it deserves to rank. Click-through rates are a good indicator of how powerful your headlines are. Also, the time spent on the page and the bounce rate will tell how engaging your content is.

You need to create catchy and descriptive headlines. Tell people what they’re getting in exchange for the time spent reading your content.

Create great content that keeps people glued to your website. Visuals, listicles, bullet points, will break down the text and make it easier to read.

Inbound linking and CTAs (click-to-action) will keep people clicking through your website and reduce your bounce rate.

Long-Form Content Get More Traffic and Rankings

Search engines love high-quality, in-depth content. If you create the perfect content source for your visitors’ needs they spend more time on your content.

Also, stats show that 3000+ words articles get 3 times more traffic, 4 times more shares, and 3.5 times more backlinks than a typical 1000+ words article.
Tip. Because many people are not professionals, it’s very difficult to create long-form content. So you can use sites like Quora or Medium to promote your business with quality articles and videos.

Voice Search and Long-Tail Keywords

Alexa, Siri, and other voice gadgets are very popular and useful for many users. These days long tail-keywords are easier to rank for and they’re easier to align to your business goals.

Also, it’s much easier to write naturally when you use a long-tail keyword.

A text search is a bit harder to match with intent. A long-tail voice search is always more clear on the intent.

Useful Tip: Don’t focus on search volume. Focus on intent if you want your SEO to be effective and profitable.

Visual Content

Video is already an SEO trend. Video has now gone mainstream and it’s an important part of any marketing strategy and SEO too.

These days important is image optimization. Are your images added to your sitemap? If not, you need to add them.

More importantly, make sure that you use high-quality images. If you use stock images you need to change their names and tags. Use names that are relevant to your content text and ensure that they are indexed.

Write for Humans

It’s important. Write for humans, not bots. You should spend 90% of your time to find catchy topics and writing content worth reading and 10% of your time taking care of small optimization issues. (image alt tags and meta descriptions that have your target keyword).

Contextual Relevancy and Value

Your website has to be contextually relevant for users and search engines. This is one of the Google SEO secrets to ranking quickly and increasing Google (Organic) traffic.

Ensuring that your content explores the topic across many relevant sub-topics, and doesn’t only provide a generic answer. This tip will help with SEO rankings and value.

Be Authoritative

Authority is built by earning links (links are like votes) for your website and is one of the best ways to rank quickly in Google. This is accomplished by creating high-quality content that provides value that other high-authority websites reference.

If you use these secrets and trends you can improve your SEO strategy, generate more organic traffic, and achieve higher rankings on Google.

How to Increase Your Sales – Free Trial https://www.bestprofitsonline.com/myblog/free-trial

Also, How to transform your content into great videos.

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Content Marketing: Stats and Tips for Marketers [Infographic]

Post authorBy johnygtff
Post dateJanuary 13, 2021

Content marketing is a favorite technique (method) for marketers. They are using content marketing strategies for search engine optimization (SEO), social media marketing, and email marketing. These days 72% of the marketers are investing in content marketing.

Content Marketing Tips

Content marketing is about high-quality content and storytelling. Video marketing is the best tool for your content strategy. 68% of people prefer watching videos about a product than reading.

Podcasts are the next on the list after video marketing. Podcasts now reach 100 million Americans every month. The advertising revenue from the US podcasts will reach about to $1 billion in 2021.

Blog and articles are the best mediums you can use for your content marketing strategy. Companies with a blog have seen a 97% increase in their lead generation. Blogging gives you more additional benefits to grow your business.

These days are more important than ever to create an effective content marketing strategy to generate leads and sales.

Here are some tips about content marketing you need to know.

Video

Video content became essential for any content and social media strategy. Video has proved to be a crucial tactic for content marketing.

Visual content keeps audiences engaged longer than any other type of content and gives brands a chance to communicate with their consumers through Q&A sessions, product demos, expert interviews, and behind the scenes footage.

When utilized in a “live” format, the level of interaction and engagement is highest.

Google loves video, so video content will help you to boost page rank. (Higher Rankings)

Interactive Content and Personalization

Another content marketing tip is interactive content. (quizzes, surveys, and polls). Your potential customer has the chance to interact with your brand, and you can build a relationship.

When you provide this content type, it allows your brand to personalize the content. Content personalization is very effective because you provide to each person relevant content tailored to their needs.

Quality Posts

A common misconception of content marketing is the need to create and post content constantly. The successful content strategy is to create quality posts.

Your content needs to be consistent, high-quality, and engaging.

The best content marketing strategy is a sharing strategy. This means using all channels to uplift each other to create brand awareness. One example of content integration is sharing a blog post as social media content, video content, or via emails.

This is a great way to promote your content strategy and make sure blogs are getting views as they increase rankings each month.

Evergreen Content

Long-lasting relevance is key to success (even these days). Stats, trends, and tips can lose momentum fast and people will lose interest. Also, the search engine will remove your content from page one once it loses its “freshness”.

Evergreen content is the recipe to succeed.

Content marketing stats and tips about voice search how to increase your traffic from john tsantalis

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SEO: Common Mistakes to Avoid In 2021 – How to Improve Your SEO Strategy

Post authorBy johnygtff
Post dateJanuary 7, 2021

These days every Search Engine Optimization (SEO) expert knows that what worked in the past, doesn’t will work in the future. Google’s algorithms are changing pretty fast. So it is necessary to optimize your business’s website to keep it relevant and effective.

Here are some common SEO mistakes to avoid in 2021. Discover how to improve your SEO strategy.

How To Avoid SEO Mistakes

Slow Page Speed

If your website takes too long to load, users will navigate away. But, that’s not the only reason why your business’s website needs to load quickly.

Google has added page speed to the list of factors that affects SEO ranking. Several tips can be used to speed up your site. These techniques include optimizing the images, design elements on your site, fixing any page redirects, fixing broken links, etc.

Speeding up your business’s website will improve your SEO ranking and also will increase your website traffic.

Duplicate Content

Duplicate Content means that there is similar or identical content on multiple pages of your business’s website. Your site will not necessarily be penalized if it contains duplicate content, but it can lower your SEO ranking.

Google wants to show the most relevant results related to a user’s search. And when multiple webpages show duplicate content, Google will only choose to show the result they deem most relevant. You need to ensure each page of your site has unique content that your target audience will find valuable.

Content and Keywords

Stuffing keywords into your content is one of the old tricks in the SEO world. But it is no longer a useful tip. keyword stuffing can cause your site to decrease its overall ranking.

The keywords that are flagged by search engines are usually long-tail keywords that repeat too often on a web page. You should write content that is helpful for your readers and they will find it valuable.

When creating website content it is important to remember that you are writing content for both search engines and website visitors. But your visitors are more important than search engines.

Backlinks

In the past, the number of backlinks was more important for SEO ranking, but not these days. Links that add to the validity of your site is more beneficial than having a long list of links that don’t add much value.

When creating a backlinking strategy for your business website focus on finding the most relevant sites to link back to your site to improve your SEO strategy.

Pages and Traffic

Logically, if your business website has a lot of web pages, your website will receive tons of traffic. But this is wrong. If you have many pages that lack quality content can bring down the SEO ranking of your website.

When building your business’s website, you should plan out the pages of your site via a sitemap. This will allow you to focus on creating pages with high-quality content instead of creating thousands of pages.

Mobile Optimization and Responsive Design

In the past, it was a common practice to create multiple versions of your website for different device screen sizes. Now, it is easy and efficient to create a website that is designed responsively.

Responsive design allows you to design only one version of your business’s website and the design will rearrange itself in response to the screen size that is detected. Responsive design is an effective way to ensure your website looks its best on all devices possible.

Keyword Research

Keyword research is essential if you want to get organic search traffic. If you don’t conduct keyword research before you start writing your article, how will you know if anyone is searching for the topic you are writing about?

You can rank number 1 on Google for a search term, but if no one uses that search term, your article or post will get no organic traffic!

Another keyword research mistake that many bloggers or website owners make is that they targeting search terms that are too competitive. When researching your chosen keyword, make sure you do a Google search on that search term and look at your potential competitors.

If they are all big powerful sites, then it’s probably better to choose a less competitive keyword.

A common mistake many people make with keyword research is that they choosing one keyword to focus on. It is good to have a focus keyword, but you should optimize your article for synonyms of that keyword and secondary keywords too.

H Tags and Headings

H tags are an important part of good SEO.

You should be using H tags for all your headings. Use H1 only once – for your blog post’s title or article title (make sure it includes your keyword). Use H2 for your main subheadings.

Subheadings are becoming ever more important because of the way we read web pages. (people these days are busy and don’t have time to read your text)

Subheadings (and images, bullets, numbered bullets, and paragraphs) help to break up text and enable readers to find out if your blog post covers what they want to know. It also helps them find exactly what they are looking for quickly and easily.

H tags also help Google to know what questions your blog post or article answers. So Google will show your blog post when searchers type those questions into the search box. (Effective SEO Tip)

Internal Links and Blog Posts

You must ensure that all your blog posts have internal links pointing TO them. Search engines follow links to index pages and posts, so if a post has no internal links pointing to it, search engines will not find it and index it.

Also, search engines consider the number of internal links pointing to a post when assessing that post’s importance.

Broken Links

Broken links mean that you have a link on your blog or website that sends your reader to a ‘404 Not Found’ page when they click on it. This might be a 404 on your site or an external website.

Many broken links will drive your blog or website down in search engine rankings.

These days SEO tactics, tips, and design trends are changing frequently. But if your business’s website provides high-quality content and a good user experience your website will achieve higher rankings in search engines.

Avoid common SEO mistakes, improve your SEO strategy, and the future is yours!

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Digital Marketing: Tips on How to Grow Your Business in 2021 [Infographic]

Post authorBy johnygtff
Post dateJanuary 5, 2021

The pandemic has forced many businesses to change how they operate. Many people stay at home and more products and services move online. Also, many employees continue to work remotely. So your online presence is more important than ever in 2021.

Digital Marketing Tips 2021

It’s very important to use digital marketing strategies and tips to grow your online presence and win over your competitors.

Here are some effective tips about digital marketing and how to grow your business in 2021.

Online Presence and Engagement

In 2021, you should improve and increase your online presence. An effective digital marketing strategy allows you to reach more customers, engage with existing fans, and increase website traffic, and even revenue.

The pandemic has increased the time that people spend online. You need to have an effective website with a well-designed user experience and user interface site (UI/UX). Also, you can use social media campaigns to increase your targeted traffic.

SEO and Google My Business

One of the most successful digital marketing tips to boost your business is SEO. As you know SEO (Search Engine Optimization) is a digital marketing tool that allows you to use keywords and generate free, organic, traffic.

By optimizing your website, you can rank for the keywords your customers are searching for. With an SEO strategy, you can reach the top of a Google search result and also help you to drive more traffic to your website.

Another important tip is your Google My Business (GMB) page. Make sure it is updated and verified.

Voice Search and Speed

These days, people want results pretty fast. Instead of typing a query into Google, more customers prefer to use voice search. So your content must be optimized for voice search.

Also, a Google study shows that 55% of users will leave a website if it doesn’t load within 3 seconds. Speed and usability are very important tips.

Video Advertising – Video Marketing

Another tip for digital marketing success in 2021 is video content. Video is very popular and effective for advertising. Stats show that 90% of marketers that adding video content to their strategy increased traffic to their website. Also, 34% of shoppers said they would buy an item after seeing a video ad for it. Awesome results!

Video is great for interactive products but can be used for employee interviews, behind-the-scenes videos, or how-to videos.

Retargeting Marketing

Brands and businesses can collect data from their websites and use this data for retargeting marketing. You can use social media ads to retarget people who visit your website but didn’t make a purchase.

So you can use a retargeting marketing strategy to boost your sales.

AI Technology – Artificial Intelligence

People love artificial intelligence (AI) technology because it improves their user experience and makes their life easier. AI can help with customer service queries, on-page recommendations, etc. Also, AI it’s pretty fast and never complains!

Content Marketing

The success tip of content marketing is to create and share relevant, engaging, content. So your target audience will learn more about your brand, products, or services. The most common types of content marketing include blogging, infographics, visual content, ebooks, and lead magnets.

Businesses can use content marketing to grow their email lists, increase social shares, downloads, and generate more leads or sales.

Here are a few stats about content marketing in 2021.

Web traffic is the measurement of success for content marketing strategies.

Nearly 45% of marketers say content marketing is very important to business growth.

88% of companies produce blog content compared to other formats.

Pay Per Click Advertising – PPC

PPC is a paid form of digital marketing. (you run ads and pay a fee for every user who clicks on your ad). You need to invest money but you can have faster returns (compared to organic marketing methods).

The most common PPC advertising platforms are Google Ads, Facebook Ads, Bing Ads, and Instagram Ads. But there are many other platforms available. The key to success with PPC is targeting the right audience with the right content at the right time.

Your goal is to drive clicks to your ads and turn users into customers.

SMS Marketing

Text messaging is a pretty effective digital marketing channel. Once users have opted into your list (required), you can send them special promotions, updates, coupons, offers, surveys, and much more.

The average open rate for text message marketing campaigns is 98% (compared to a 20% open rate for email marketing). Also, SMS response rates are 295% higher than phone call response rates. Pretty Amazing!

Last Tip

The internet has endless opportunities for businesses, marketers, and brands to reach more customers worldwide. You have many digital marketing strategies available. So it’s up to you to create effective and successful digital marketing strategies to grow your business in 2021.

— Make Money Online From Home! Free To Join! https://www.bestprofitsonline.com/myblog/newmoney