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business marketing seo Startups

SEO: 6 Mistakes to Avoid and How to Improve Your SEO Strategy [Infographic]

SEO: 6 Mistakes to Avoid and How to Improve Your SEO Strategy [Infographic]
SEO: Mistakes to Avoid and How to Improve Your SEO Strategy [Infographic]

Search Engine Optimization (SEO) is the process of optimizing your content and keywords so search engines, like Google or Bing, can find your content when users search keywords of your content.

SEO: Mistakes to Avoid and How to Improve Your SEO Strategy

It’s important that your content pages are optimized because it will help you to increase website traffic, generate leads, and sales.

Here are some SEO mistakes to avoid and how to improve your SEO strategy

1. Don’t Use The Right Keywords

Without the correct keywords, online users cannot find your content. It’s important to do your keyword research and find what keywords people are searching online. Then you can create content relevant to these keywords or key terms.

2. Your Content Isn’t Original (Copy-Paste)

Ensure that the content you publish is quality and original. Publishing borrowed or copy-paste content can get your site marked as spam or downgrade your search results. Google will penalize your website.

3. Don’t Use Title Tags and Meta Tags (Important Tip)

If you don’t fill out the Title Tag and Meta Tag fields, your content link will appear without context when it appears on a search page. You need to make sure your titles and meta tags are clear and straightforward.

4. Don’t Over-Use Keywords

You need to know that times have changed. Now search engines are more smart and sophisticated. They can understand if you over-use keywords. It’s better to focus on a few relevant keywords and use them in your content.

5. Your Website It’s Not Mobile-Friendly

These days is essential to have a mobile-friendly website. If people click on your website from their mobile devices and land on a not mobile-friendly site they’ll go away. Also, search engines love mobile-friendly websites.

6. Google Core Web Vitals (2021 SEO Tip)

2021 is a changing year for SEO. Google will be rolling out three new signals, known as Google Core Web Vitals, that will influence how your website is ranked based on the page experience.

Google Page Experience update, designed to make the search experience easy and more relevant to its users.

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blogging business infographic marketing seo Social Media

B2B Businesses: Stats and Marketing Strategies [Infographic]

B2B Businesses: Stats and Marketing Strategies [Infographic]

Many B2B businesses do not use successful marketing strategies. They have a poor online presence and prospective buyers cannot find quality information about them.

B2B Businesses: Stats and Marketing Strategies

Here are some stats and marketing strategies you need to know about B2B businesses.

1. B2B Businesses Statistics:

Cold calling has a success rate of only 2.5%.

77% of B2B buyers won’t talk to a salesperson until they have done their research

About 20-40% of webinar attendees end up becoming leads.

Lead nurturing can help generate up to 50% more leads at a 33% lower cost.

66% of people say that email nurturing was the best way to re-engage leads.

Customer testimonials and case studies are the most effective content marketing strategies

85% of people trust reviews written by other consumers (they trust recommendations from people they know).

Email subject lines that have a sense of urgency and exclusivity get a 22% higher open rate.

50% of buyers say that online live chat is the most convenient way to reach a company.

Using visual content like videos can improve conversions on a website by up to 86%.

Inbound marketing costs up to 62% less than outbound marketing.

57% of businesses have acquired a customer through their blog.

2. B2B Marketing Strategies

a. Website

A website is the foundation of your online presence. Your website will help customers to find information about your products and services.

B2B companies that don’t have a website are missing out on a great opportunity to attract customers and their target audience.

Search engines are getting information from different websites across the web. Then showing users the most relevant information based on what they’re searching for. By having a website, you can get recommended to people searching for your products or services.

The most important thing about your website is that the quality of the user experience can affect how well it ranks in the search engines.

b. Retargeting Ads

Retargeting ads are a popular advertising model. Retargeting ads get shown to people who previously interacted with a website. You’ve probably have seen it many times. If you visit a site then its ads are following you online everywhere you go!.

c. Search Engine Optimization – SEO

Search Engine Optimization or SEO can help you to rank higher on search engines.

Every time people search for information on the internet, Google scans websites that contain relevant information and then presents only what it deems as the most important.

A well-optimized website should appear on the first page of the Google results. A site that is not optimized will appear in the back pages and will not get any traffic.

d. Blog

A blog is a great way to create quality content, rank higher on Google, and generate targeted traffic. Also, a blog can help you to establish yourself as an authority and build credibility around your business.

The key to a successful blog is keyword research. You need to identify specific queries that get searched frequently on Google. Then you can write blog posts about that queries.

e. Social Media

Social media is an area that often gets overlooked by B2B companies. About 75% of B2B buyers use social media when making a purchase.

Social media is a great way to increase your followers and promote your business. You can easily introduce your marketing messages to them through your social media posts.

Another advantage of having social media profiles is that they often get priority ranking on Google. So when buyers are researching products, they could come across your social media pages in the results.

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business infographic marketing seo Startups work from home

SEO And PPC: Which Marketing Method Is Best For Your Business? [Infographic]

SEO And PPC: Which Marketing Method Is Best For Your Business? [Infographic]

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are both effective methods of marketing. But many marketers and businesses often have a dilemma of choosing between the two.

SEO and PPC: Marketing Tips To Grow Your Business

To decide which marketing method is best for your business, you need to know the advantages and disadvantages of each method.

1. SEO

SEO is a long-term strategy. It takes time to rank high in search results, but the results are rewarding. You can get targeted traffic for a long time.

It can help improve brand awareness and authority (when you start ranking higher in search results).

About 85% of marketers say that the effectiveness of SEO is rising.

SEO can bring in about 15 times more clicks than PPC advertising.

With a successful SEO strategy, you can rise high above your competitors.

2. PPC

PPC is a short-term strategy. And the results are almost instant. This is very helpful if you want to increase your sales fast.

You can define your target audience with demographic factors and interests. This will help you to get highly targeted traffic.

The ROI is good too. For every $1.60 invested in Google Ads, you can get $3. This is the reason why 45% of brands plan on increasing their PPC budgets.

Scaling up can be done quickly with higher bid amounts. This can make your ads appear more prominent in search results.

It can help you increase your brand awareness by up to 80%

You can target commercial keywords and direct people to your landing pages.

3. Combination SEO And PPC

An effective search engine marketing strategy uses a combination of SEO and PPC. While SEO helps you rank your website higher in the long term, PPC ads can be helpful when you have flash sales or limited-time promotions.

To decide which one is the best for your business you need to decide your goal. If you want to generate traffic or become an authority in your niche, SEO is the best way. But, if you want to increase conversions for a short duration, PPC is best for you.

The choice also depends on your products or services. If you have a service-oriented company, it might be a good idea to become an authority in your niche through SEO. If you’re selling products, you may benefit more from PPC by directly selling the products through Google Ads.

Also, if you’re in an industry where there are already several established brands, it can take a lot of time to build authority. So PPC ads can help you build brand awareness quicker than SEO.

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blogging business marketing seo Startups work from home

SEO: 6 Mistakes to Avoid and How to Improve Your SEO Strategy in 2021

SEO: 6 Mistakes to Avoid and How to Improve Your SEO Strategy in 2021

You need to create a new SEO strategy because core updates at Google bring new challenges for businesses and marketers in 2021.

SEO: 6 Mistakes to Avoid in 2021

You need to improve your SEO strategy and avoid common mistakes if you want to achieve higher rankings on search engines.

It is no secret that having your website appear on page one of the Google search results will get more customers and increase sales.

Here are some SEO mistakes you need to avoid and improve your SEO strategy in 2021.

1. You Don’t Use Social Media Marketing

Your SEO strategy needs social media marketing to achieve better results.

When somebody researches your business or website online, your social media profiles come up with your web page. Your potential customers or target audience might check out your social media accounts (Facebook, Twitter, Instagram, LinkedIn, or even TikTok).

Without a social media marketing strategy, you cannot boost your SEO and you will lose traffic and sales.

2. You Don’t Update Your Business Website

It’s important to keep your business website fresh and updated. Visit your core pages and keep them relevant to your industry and target market. If you don’t update your website you will lose customers and profits.

3. You Don’t Create Quality Content

Search engine ranking algorithms are very smart. They can now understand the difference between low-quality content and high-quality content.

Also, potential customers appreciate quality sites that engage and help them. High-quality content will help you to grow your business and even become an expert in your niche.

Useful Tips You Need To Know

Research – Find out what your customers need and provide value (Help Them).

Promote Your Content – Use the best methods and channels to promote your content. Also, you can create high-quality content in popular formats (Articles, Videos, Infographics) to reach your target audience.

Schedule – Create a routine or a schedule that ensures that you publish and promote your content.

4. You Don’t Use The Right Keywords

If you want to achieve higher rankings on search engines you need to use the right keywords. You can use analytics to find which keywords are best suited to your business and customer base.

5. You Don’t Have Quality Backlinks

Some businesses and marketers are buying backlinks (incoming links to your website from other sites) to increase website traffic. But the problem is the quality of these backlinks.

You need quality backlinks to improve your SEO strategy and achieve higher rankings.

6. You Don’t Use Local SEO

Most small businesses rely on local customers. But many businesses don’t have a local SEO strategy and they lose customers and sales.

More customers are looking for products and services in their geographical region. Almost a third of Google queries are for local results.

Tips To Try:

use local keywords in content, titles, and meta descriptions

specifying region, nearby cities, and other relevant local phrases

including your location and contact information on all pages

Post your company and web page on local website services (FourSquare, Yelp, and Superpages).

Google and other search engines want to conclude that you are a legitimate business. They hate spam and fake accounts.

Last Tip

Organic and Local SEO is essential to your marketing success. You need to avoid common SEO mistakes and create a new successful SEO strategy to improve your rankings, generate targeted traffic, and increase sales.

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blogging business marketing seo Startups

Successful Blogging: Tips and Platforms You Need to Know in 2021

Successful Blogging: Tips and Platforms You Need to Know in 2021

Successful blogging is a great tool for your content marketing strategy and your business. Also, many brands and marketers are using blogs because they are a pretty effective way to promote their products or services.

Successful Blogging: Tips and Platforms in 2021

A successful blog can attract, engage, and convert leads right away.

Also, blogging can help you to build long-term relationships with your customers. Successful blogs are designed to influence readers, gain their trust, and generating sales.

It’s important to build a strong content marketing strategy to stand out and succeed. So you need to create a successful blog in 2021.

Also, as a content marketer, you can use blogs to share information and educate people about complex topics, your niche, or the latest trends in your industry.

These days with high-speed internet and smart mobile devices you can reach easily a lot of interested people (Target Market) worldwide.

A successful blog will help your readers or visitors to remember your brand and increase your opportunities to generate sales.

You need to create high-quality articles to generate interest and build trust in your brand. Then your blog can convert them into customers.

Attention! it may take some time for your blog to start driving leads to your website. Blogging it’s a long-term process.

Top Free Blogging Platforms in 2021

If you are new to the world of blogging and content marketing, then you might wonder how to start a blog.

Here are some free blogging platforms you need to know. (Some are entirely free and others offer a freemium version).

  1. WordPress.org

The most popular option to build a blog. WordPress.org is used by nearly 42% of websites available on the internet right now.

WordPress.org is a free CMS platform and allows you to create a blog for your business or brand. But you need to develop the website yourself to integrate it, and you will have to find a hosting service to host it.

  1. Medium.com

A popular blog and article publishing platform. Medium has grown extensively since its beginning in 2012. Freelance writers, hobbyists, bloggers, and readers visit this platform every day.

The Medium can be an excellent tool for aspiring bloggers to start developing their blogging profile or even draw traffic to their blog or website through blogs published on the Medium platform.

All you need to do is sign up and start writing a blog post. It’s easy to create and structure the content for efficient reading. The platform focuses on the content you provide while it takes care of the page design and site performance.

If you have your domain (blog or website), you can easily link your Medium articles to it.

  1. Wix

Wix is a drag-and-drop website builder that is designed for business owners. You don’t need technical web development knowledge to create beautiful websites with a blog added to them.

Wix focuses on empowering brands to create their websites without hiring a web designer or developer.

Designed for small businesses, Wix offers the ability to customize the site according to your needs.

Additionally, Wix also offers an AI client designed to build a website for you according to your needs automatically. But it’s a premium option.

  1. Joomla

Joomla is used to build a variety of websites. But you need to know web development technologies like HTML and CSS. Joomla is best for websites that require a sense of finesse in their design and functionality.

With Joomla, you can build a blog and also a website to connect with your blog. Joomla has many templates for various business niches and an extensive library of plugins and extensions make this a great option to build a website.

Completely free to download and use (like WordPress.org).

Last Tip

There are many more options to choose from and start your blog. Each of these platforms has its benefits and drawbacks. Make your research and decide which blog platform it’s the best for your business.