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Cryptocurrency: 4 Challenges and The Future of Crypto

Cryptocurrency: 4 Challenges and The Future of Crypto
Cryptocurrency: 4 Challenges and The Future of Crypto

The cryptocurrency was born in 2009 but it still faces several challenges in 2021. These days cryptocurrency is popular and investors are loving it, but many people don’t trust it as a replacement for credit cards and cash.

Cryptocurrency: Challenges and The Future of Crypto

Here are some challenges of cryptocurrency and the future of crypto.

  1. Volatility and Stability

Bitcoin is continuing to rise along with other types of cryptocurrency. But this is not necessarily good news for everyone. The rise in prices is great for investors, but stability is needed to see cryptocurrency gain acceptance.

Stability will allow cryptocurrency to gain value. Rapid increases and decreases in price will erode cryptocurrency’s ability to be widely used.

While Bitcoin seems to be becoming less volatile than before, the same cannot be said for all types of cryptocurrency.

Many crypto disappearing, and new types of cryptocurrency going live. This affecting the overall stability of the cryptocurrency. Regulation will be needed to control the volatility of the crypto.

However, regulation is not hailed by all as a viable solution. Many note that the fact that cryptocurrency is deregulated has many advantages. This is especially true when it comes to providing a way for those who are underbanked to access funds. Furthermore, it allows many vendors to reach a global market while avoiding having to work with traditional banks and credit card companies.

Allowing cryptocurrency to be completely unregulated is preventing cryptocurrency from achieving stability. Without a centralized governing body, many factors can cause the price of the cryptocurrency to change in seconds.

A balanced, well-thought-out plan will be needed to merge the advantages of stability and deregulation.

The volatility of cryptocurrency is also affecting its liquidity. In turn, this makes it more difficult to be used as a medium of exchange. While cryptocurrency can be turned into fiat money through third-party crypto exchanges, leaving your money with a third party can make your money vulnerable to theft.

Some companies are trying to work around this issue. Some platforms will allow buyers to spend cryptocurrency for a good or service while allowing the vendor to directly accept the payment in a fiat currency of their choice.

There are even some cases where cryptocurrency has replaced fiat money altogether in countries with, especially volatile currency. These case studies and examples show the future possibilities of stable cryptocurrencies.

  1. Educating the Public

The lack of education around cryptocurrency is one of the main barriers for the general population to begin using cryptocurrency. People who are used to technology, especially the younger generation, are loving the idea of cryptocurrency.

The education about cryptocurrency must target people of all ages and technological experience. They need to understand how crypto works.

  1. Regulation and Speculators

Cryptocurrency has a negative public image. Cryptocurrency has a history of being a part of money laundering schemes and other forms of illegal activity. This has made the idea of adopting cryptocurrency an unsafe idea or a danger for people.

Some countries, like the U.S., have taken steps to regulate cryptocurrency. But critics show that regulations are changing pretty fast.

Cryptocurrency needs to become reliable, both in terms of price and in terms of regulation. Without knowing what to expect when it comes to laws and regulations, it is difficult for people to trust cryptocurrency.

Unidentified users can move large amounts of cryptocurrency into private wallets, causing a supply shortage. These “crypto whales,” as they are called, can therefore have significant influence over the value of cryptocurrency.

Without regulation and monitoring, these crypto whales can be difficult to stop.

A related issue is speculative trading. Many see cryptocurrency as a “get-quick-rich scheme,” not as a new form of currency. This created the Bitcoin bubble that burst back in 2017, wiping out many people’s savings.

Cryptocurrency is not a way to make fast cash, but a stable form of currency.

  1. Technology and Ease of Use

Using cryptocurrency can be difficult, especially for those who may not be tech-savvy. Buying and selling with cryptocurrency does not have the same ease of use as a credit card or even traditional paper money.

Cryptocurrency needs to become user-friendly before it can see widespread use.

This problem also makes scalability an issue. For cryptocurrency to be scalable, a cryptocurrency needs to be compatible with all types of software. At the moment, cryptocurrency lacks interoperability, meaning quick and easy transactions are difficult to achieve on a worldwide, global scale.

Solving this issue needs the interoperability of blockchain technology.

The Future of Cryptocurrency

Cryptocurrency is here to stay, but it has a long way to go before it becomes widely accepted as a form of currency. While many companies are making the first steps towards accepting cryptocurrency, it faces several challenges and issues.

Cryptocurrency needs to become less volatile, thus increasing its ability to be liquid. There needs to be more education surrounding cryptocurrency, and it must reach a wider audience.

Regulations and speculative trading need to be addressed, and cryptocurrency technology needs to be usable on a global scale. For cryptocurrency to truly take off, these issues must be overcome.

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Mobile Marketing: 5 Reasons Why The Future Is Mobile

Mobile Marketing: 5 Reasons Why The Future Is Mobile

These days people spend most of their time on their mobile phones. They can do almost anything, from searching online news to ordering food, checking bank accounts, or even trading on the stock market. There is a transition from web traffic to mobile traffic. Mobile marketing overtaking all other types of marketing when it comes to impressions, reach, and results.

Mobile Marketing: Reasons Why The Future Is Mobile

These facts are driving marketers to create a mobile marketing strategy for specific products. Now it’s easy to get users to download an app immediately after seeing an advert.

But the mobile marketing space is becoming saturated, and the competition is very high. So it’s crucial to use effective mobile marketing techniques to win your competitors.

Here are some reasons why the future is mobile.

  1. Data and Targeted Ads – (AI)

Targeting mobile phone users allows businesses to get valuable data that never can do before. Such as which places or locations a user has visited, and which apps they have downloaded in the past.

Also, artificial intelligence (AI) and data can create highly targeted ads. Now businesses and marketers can understand and predict user behavior and intent. So it’s very easy to provide or to advertise what they need! (Marketers are becoming prophets!)

Another important thing is wearable mobile technology. Users now can pay using their watches, tracking their heart rate, physical activity, and storing all of this data in their phones.

Attention! Data it’s not about spying on users. (This data is given away with consent). But it’s about understanding the users.

  1. Future Of Mobile Marketing

Now algorithms are learning faster and becoming smarter every day. Digital marketing will become more profitable but more competitive. Mobile marketing, wearables, AI technology, and intent marketing will improve this evolution.

With new ways to gather data from mobile phones, digital advertising is changing rapidly. You can reach highly relevant target audiences pretty fast.

Now marketers and brands can generate more sales, increase profits, and build long-term relationships with their customers.

  1. Social Commerce and Mobile Commerce

Mobile shopping in 2020 has grown fast because of the pandemic. People prefer to use their mobile devices to shop (lockdown effect). The grocery shopping apps have an incredible 200% growth from February to mid-March 2020.

This trend will continue to grow in 2021 (until coronavirus disappears).

Retailers and marketers are searching for selling opportunities on social media. They know that social media is a very effective marketing tool.

More and more brands are adopting social commerce every year. Also, social media platforms provide all necessary marketing tools available for brands, marketers, and small businesses. So everyone could reach their target audience.

Mobile ad engagement is growing. People are spending more time on social media. In 2021, everyone should pay even more attention to social media marketing and mobile shopping.

  1. AI – Data and Analysis

AI-based analytical tools can process vast amounts of data and predicting further actions based on past decisions and performance. This solution allows you to automate the development of your marketing strategy.

  1. 5G Technology

5G is the newest technology standard for broadband cellular networks. 5G helps marketers to provide engaging data that were previously unavailable because of bandwidth and speed limitations.

People upgrade their mobile devices to take advantage of 5G technology.

5G offers increased bandwidth to enable high-definition VR experiences, 4k streaming video, and high-speed data delivery. 5G will become the new playground for marketers and brands.

Mobile devices are expanding and improve their influence in digital marketing every year. Mobile marketing has become a necessity to any brand or business. The new 5G networks gain traction in the United States and other countries.

Mobile marketing is the present and the future. Take Action Now!

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AI and Personalization: 4 Reasons Why Personalization And AI Are The Future of Business

AI and Personalization: 4 Reasons Why Personalization And AI Are The Future of Business

Personalization marketing and AI (Artificial Intelligence) are not only digital marketing trends but the future of business. A customized user experience is what customers like and want. These trends will build a long-term relationship with your customers and increase loyalty.

User experience needs to correlate to customer unique interests through relevant content or offers. Stats show that 58% of consumers are more likely to use a business or service if they are given a personalized experience.

AI and Personalization: The Future of Business

People want to feel special and appreciated. Psychologically, people are more likely to engage with something they find relevant to them. Successful marketing is using more psychological tips than you think.

Here are some reasons why personalization marketing and AI are the future of business.

  1. Targeted Messages

You need to create targeted messages. Product recommendations should be made based on viewed items, or a content offer should relate to a page that was viewed by your visitor or customer.

Think and use what you are learning about this person through each action they take and how you can continue to provide them with content that is interesting to them. Consider what interests people most.

  1. Behavioral Data

Looking at behavioral data is extremely important because it allows you to learn about your visitors and then you can create a customized experience. 70% of a group of senior marketing executives from both the U.S. and Europe said that they used behavior-based data to develop content.

You should measure engagement to see if people find your message or content relevant to them. Personalization will be based on both explicit and implicit data. Make sure that you are asking for the right information in your forms.

People many times are not willing to share their details with you. So you need to know what you ask for and when. The more information you gather about visitors’ interests and needs, the better you can provide a personalized experience.

Once you have enough information about your contacts and visitors, you can segment them into groups and you can nurture them. Automating the process will save you time and money.

Sending relevant and interesting content to the right group of people will gain their trust and will increase sales.

Important Tip: Make sure that you are using current data. Look at what people have been viewing or buying recently. Interests and needs change frequently.

  1. Personalization and Email marketing

Stats show that personalized calls-to-action generates a 43% higher conversion rate than calls-to-action that are the same for everyone. Also, personalization email marketing will lead to a 152% higher open rate compared with other types of email marketing.

  1. AI and Personalization

AI will improve personalization and sales with customer experience and marketing. Businesses that don’t incorporate AI tactics to improve their personalization marketing strategy will lose customers and sales. (Profits).

a) Create Customer Personas

You can begin with initial data (demographics and behavioral data) to identify and understand your customers. You can collect this data by asking customers directly. So you know details about who they are and what they need. Then using AI technology (machine learning, data mining, and natural language processing) you can create a new personalization marketing strategy.

b) Content Creation

It’s impossible to create personalized emails for every customer but there is an alternative way. You can use AI classification algorithms to capture a large number of data points describing a customer’s behavior (such as emails that the customer opened, past purchases, etc). Then you can select the best content for every customer. (Personalization Content)

c) Chatbots

AI-powered personalization chatbots can improve communication with customers and help customers with purchasing products while enabling them to use self-service for their online needs.

d) The Effect of AI Algorithms

Personalization has moved beyond segmentation to the use of algorithms. Brands are using AI through recommender systems to provide customers with more personalized experiences.

Many big brands are using AI to improve purchase recommendations (known as content filtering). Based on customer preferences, the algorithms can be designed to use those preferences and customer behaviors to recommend products, cross-sell items and increase sales.

Businesses can also use AI to share targeted content in real-time, as well as to determine when to send follow-up offers after the customer is finished shopping.

Personalization is the new type of marketing. But in most cases require a strong data set and AI technology to get excellent results, sales, and understanding of the customers.

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Bitcoin: Stats and Facts – Is Bitcoin The New Gold? [Infographic]

Bitcoin: Stats and Facts – Is Bitcoin The New Gold?

Many people counted out bitcoin and all cryptocurrency a few years ago, but lately, it is undeniable what a price run-up it’s been on. Bitcoin is here to stay.

Although it’s often referred to as new, Bitcoin has existed since 2009 and the technology it is built on has roots going back even further. If you had invested just $1,000 in Bitcoin the year it was first publicly available, you would now be richer to the tune of £36.7 million.

Bitcoin: Stats and Facts – Is Bitcoin The New Gold?

Here are some interesting stats and facts about Bitcoin. Many people wonder “Is Bitcoin the new gold?”

2009 – Bitcoin begins

The Bitcoin software is made available to the public for the first time and mining – the process through which new Bitcoins are created and transactions are recorded and verified on the blockchain – begins.

2017 –Bitcoin reaches $10,000 and continues to grow

A gradual increase in the places where Bitcoin could be spent contributed to its continued growth in popularity, during a period where its value remained below previous peaks. Gradually as more and more uses emerged, it became clear that more money was flowing into the Bitcoin and cryptocoin ecosystem.

During this period the market cap of all crypto coins rose from $11bn to its current height of over $300bn. Banks including Barclays, Citi Bank, Deutsche Bank, and BNP Paribas have said they are investigating ways they might be able to work with Bitcoin.

Meanwhile the technology behind Bitcoin – blockchain – has sparked a revolution in the fintech industry (and beyond) which is only just getting started.

Whatever your opinion on Bitcoin and cryptocurrency – and educated commenters have described them as everything from the future of money to an outright scam – it seems they are here to stay.

Will it succeed in doing what many early adopters and evangelists claim it is destined to – replace government-controlled, centralized money with a distributed and decentralized alternative, controlled by nothing besides market forces? We are unlikely to know the answer for some time yet.

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Every 4 years, the reward given to Bitcoin miners for processing transactions is cut in half. This reduction in supply drives up prices based on scarcity
The most recent halving occurred in May 2020 — as pandemic lockdown brought the economy to a standstill. More than 20% of all dollars in circulation were printed in 2020

BUT, the supply of crypto coins is finite, believed to lower inflation risk. Investment in crypto is widely used as a hedge against U.S. inflation
Accessibility Spurs New Investments

DeFi grew from $1 billion to $14 billion in “locked” assets — increasing the value of tokens associated with the decentralized finance platform
Adoption of central bank digital currencies by governments around the globe — Many fearing China’s aggressive moves will leave them behind

Office of the Comptroller of the Currency gave banks permission to hold crypto on behalf of customers — indicating mainstream acceptance

Proof of Stake blockchains became more prominent — Represent just 15% of the crypto market but responsible for driving significant growth
Proof of stake blockchains incentivizing users to “lock” their coins into the network — ensuring long term operability

In January 2021, Bitcoin reached a new high of nearly $42,000, before it (along with other coins) fell by 12% overnight — wiping out $200 billion from the cryptocurrency market

In February, bitcoin hit a new record of $53,000

Tesla purchased $1.5 billion in bitcoin
Announced plants to accept bitcoin payments
CEO Elon Musk called crypto “less dumb” than cash
Apple Pay began accepting BitPay — a prepaid bitcoin MasterCard
Bitcoin can now be used anywhere MasterCard is accepted
Elon Musk is also partially credited for the growth of Dogecoin which has risen over 900% since the start of 2021

What To Expect With Bitcoin In 2021

Increased investing from traditional finance leaders
The emergence of new use cases
The rapid adoption of crypto cards
Proof of Stake will drive most of the activity outside bitcoin
Investors view cryptocurrency as a portfolio optimizer
The U.S. dollar is expected to continue to weaken in 2021 — driving more investment in cryptocurrencies
With cryptocurrencies tearing through records, investors should keep in mind the cost of mining coins

The Cost Of Mining & Maintaining Crypto

In 2017, the estimated power required to run cryptocurrency
More than all the power used by the Republic of Ireland
On track to exceed the power needs of Hungary and New Zealand
In 2018, mining accounted for 1% of the world’s energy consumption
In 2020, Bitcoin consumed 120 gigawatts per second
156 million horses
49,440 wind turbines
It takes 10 minutes and 72,000 GW (or 72 Terawatts) to mine one Bitcoin
As the popularity of cryptocurrency continues to grow, the potential for wild success is attracting investors willing to take on big risks

Crypto’s the future of currency — don’t get left behind!

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Energy Market and 6 Types of Renewable Energy [Infographic]

Energy Market and 6 Types of Renewable Energy [Infographic]

Renewable energy is energy from the earth’s natural resources that are not finite or exhaustible (wind and sunlight). Renewable energy is an alternative to traditional energy that relies on fossil fuels and is not harmful to the environment. (eco-friendly)

Energy Market and Types of Renewable Energy

6 Types of Renewable Energy

  1. Solar

Solar energy is energy from sunlight and converting it into heat, electricity, or hot water. Photovoltaic (PV) systems can convert direct sunlight into electricity through the use of solar cells.

Benefits of Solar Energy

One of the benefits of solar energy is that sunlight is endless. There is a limitless supply of solar energy. Relying on solar energy rather than fossil fuels also helps us improve public health and environmental conditions.

Solar energy could also eliminate energy costs, and reduce your energy bills. Many countries help the investment in solar energy by providing rebates or tax credits.

  1. Wind

Wind farms capture the energy of wind flow by using turbines and converting it into electricity. There are many systems to convert wind energy.

Commercial-grade wind-powered generating systems can power many different organizations. Single-wind turbines are used to help supplement pre-existing energy organizations.

Another form is utility-scale wind farms, which are purchased by contract or wholesale.

Benefits of Wind Energy

Wind energy is a clean energy source, which means that it doesn’t pollute the air like other forms of energy. Wind energy doesn’t produce carbon dioxide or release any harmful products that can cause environmental degradation or negatively affect human health like smog, acid rain, etc.

Investment in wind energy technology can also open up new avenues for jobs and job training, as the turbines on farms need to be serviced and maintained to keep running.

  1. Hydroelectric

Dams are what people most associate with when it comes to hydroelectric power. Water flows through the dam’s turbines to produce electricity, known as pumped-storage hydropower. Run-of-river hydropower uses a channel to funnel water through rather than powering it through a dam.

Benefits of Hydroelectric Energy

Hydroelectric power is very versatile and can be generated using both large-scale projects (like the Hoover Dam) and small-scale projects like underwater turbines and lower dams on small rivers and streams.

Hydroelectric power does not generate pollution, and therefore is a much more environmentally-friendly energy option for our environment.

  1. Geothermal

Geothermal heat is heat that is trapped beneath the earth’s crust from the formation of the Earth 4.5 billion years ago and radioactive decay. Sometimes large amounts of this heat escape naturally, but all at once, resulting in familiar occurrences, such as volcanic eruptions and geysers.

This heat can be captured and used to produce geothermal energy by using steam that comes from the heated water pumping below the surface, which then rises to the top and can be used to operate a turbine.

Benefits of Geothermal Energy

Geothermal energy is not as common as other types of renewable energy sources, but it has a significant potential for energy supply. Since it can be built underground, it leaves very little footprint on the land.

  1. Hydrogen

Hydrogen needs to be combined with other elements, such as oxygen to make water as it does not occur naturally as a gas on its own. When hydrogen is separated from another element it can be used for both fuel and electricity.

Benefits of Hydrogen Energy

Hydrogen can be used as a clean-burning fuel, which leads to less pollution and a cleaner environment. It can also be used for fuel cells which are similar to batteries and can be used for powering an electric motor.

  1. Biomass

Bioenergy is renewable energy derived from biomass. Biomass is organic matter that comes from recently living plants and organisms. Using wood in your fireplace is an example of biomass that most people are familiar with.

There are various methods used to generate energy through the use of biomass. This can be done by burning biomass or harnessing methane gas which is produced by the natural decomposition of organic materials in ponds or even landfills.

Benefits of Biomass Energy

The use of biomass in energy production creates carbon dioxide that is put into the air, but the regeneration of plants consumes the same amount of carbon dioxide, which is said to create a balanced atmosphere.

Biomass can be used in many different ways in our daily lives, not only for personal use but for businesses as well. In 2017, energy from biomass made up about 5% of the total energy used in the U.S.

These days people can improve the environment with greener energy solutions (Renewable Energy). If you’re a homeowner, you can install solar panels in your home.

Solar panels not only reduce your energy costs but help improve your standard of living with a safer, more eco-friendlier energy choice that doesn’t depend on resources that harm the environment.

There are also alternatives for a greener way of life offered by your electric companies.

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