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Instagram: 7 Tips on How to Boost Your Brand in 2021

Instagram: 7 Tips on How to Boost Your Brand in 2021

These days many marketers are using social media platforms to boost their brand and improve their online presence. But it’s important is to use each social platform effectively.

Instagram is one of the most popular social media platforms that marketers can use to grow their business.

Instagram: How to Boost Your Brand in 2021

Here are some tips about Instagram and how to boost your brand and grow your business successfully in 2021.

  1. User-Generated Content and Websites

These days, user-generated content is more powerful than branded content and has taken over all the social platforms.

Websites are the online storefront of marketers and it is important to improve the credibility of the website. One of the most effective ways of doing so is by displaying Instagram’s post on the website.

Also, this will help marketers to build trustworthy relations with other businesses and boost their brand’s performance.

  1. Authenticity and Uniqueness

Brands and businesses need to improve their authenticity and uniqueness. They need to create relevant and quality content that displays real product images.

Unique and quality content can help you to attract your target audience and interested users to your Instagram profile.

Also, you can use user-generated content to improve the uniqueness of your profile. It humanizes your business and displays the real stories that relate to your brand.

  1. Use Targeted Hashtags

Hashtags are a powerful tool to expand and promote your business on Instagram. It is important to research the hashtag you are going to use. You need to enhance your visibility by making it easy for your target audience to find your business.

A generic hashtag will not work for your targeted audience. Because it will not make your business or brand a unique search and will result in a degraded conversion rate.

You can increase the participation of your target audience by allowing them to post content with the same targeted hashtag that reflects your brand. In this way, you can promote your business by yourself and you can let your visitors promote your business and products.

  1. Instagram Bio and Your Link

Your Instagram Bio is the most important place to promote your brand, business, or website in just 150 characters.

Instagram does not allow you to add a link in the caption of your post. So you can add one in the bio section of your Instagram profile. Your bio is the home to the links of your posts, website, or offers.

Also, you can create shoppable galleries on your business Instagram page. Your Instagram Bio is the best place to add a link to your Shoppable gallery which will increase its visibility and discoverability.

  1. Post Quality Images that Highlight Your Brand

Random and abstract images on your Instagram profile will not help your business or brand. It is important to post images that reflect your brand and products.

You need to align your posts with your brand. It will help you to improve the value of your brand.

Also, post images that highlight key information, statistics, or growth-related data. This will improve your product’s value and engages other businesses with your business.

  1. Use Instagram Stories

500 million people use Instagram stories daily. Also, 68% of users become interested in a brand or product after viewing an Instagram story.

The short, (24 hour lasting Instagram story) is trending and has the power to influence almost everyone who is exposed to it. As a marketer, you must utilize the features of Instagram stories to help expand your business’s social presence to a larger audience. You can trigger them to connect with you and also become your loyal followers.

You can even add links to your Instagram stories that can direct profile visitors to your newest post and offers. And the best part is their undeniable reach because of their display on the home page.

Instagram is a great opportunity to promote your business. Also, brands can effectively promote their products and services.

  1. Last Tips

Marketing strategies and Instagram can help you to grow your business and boost your brand successfully. You can have fun experimenting with all the features that Instagram has to offer along the way!

Be authentic: Your Instagram content is how you build a personality for your brand. The most important tip is your authenticity. Your customers should be able to understand what your brand’s about. Give them a reason to trust you!

Be relevant: Make sure your Instagram content is relevant to your services and your products. It’s nice to post special videos and images once in a while, but your viewers should recognize your brand immediately.

Be active: Instagram’s algorithm requires to maintain a particular level of activity on the platform. The more active you are, the more exposure you have. (And more likes too).

Be compelling: Post creativity is a must. Give your followers a reason to buy your products or your services. Provide value and create posts informative, interesting, and clear. Keep your followers wanting more.

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Make Money Online: Free Tips on How to Boost Your Income in 2021

Professional marketers and business owners know that billions of dollars are generated online daily, but the funny thing is that many internet users don’t know how this is happening, or how they can make money online.

Here are some free tips about how to make money online and how to boost your income in 2021.

  1. Sell on eBay

eBay is the most popular auction site. With eBay you can boost your income by selling virtually anything. You need to have a PayPal account because this is the preferred method of payment. But you need to know about eBay and PayPal’s fees. They will get a part of your profits.

  1. Use Debit Card Cashback Many banks now offering cashback cards that pay up to 15% when you spend with your debit card in-store and online. The cashback opportunities are tailored to your spending habits, but you need to activate them.

You can do this through your online banking or mobile banking app. You can select the offers you want and when you spend you will earn money.

  1. Refer a friend

Many companies and businesses have a refer-a-friend plan (It’s like affiliate marketing) and you can earn money. Many websites are using these deals and giving people opportunities to benefit from the rewards.

Attention! Read reviews first and then decide if it’s trustworthy or not.

  1. Get Paid to Search Online

If you like to search online you could get paid to click on ads, visit websites, and open emails using websites like Qmee. Website Qmee pays you when you search online. It works through a browser extension that pops up each time you use a search engine like Google. If you click the Qmee extension you earn money (not much, but it’s a good start).

  1. Test Products and Make Money

If you like to test new products before they are launched you can get paid for giving your opinion. You can get a cash payment or gift vouchers. There are many websites online that you can sign up and test products.

  1. Use Smartphone Apps and Earn Money

Many free smartphone apps can make you money. It’s better to use the most popular apps to explore how much money you can make.

  1. Get Paid to Transcribe (popular job)

Transcription is a popular job to do from home. (You can start at $20 per audio hour). These days online video content has generated a high demand for transcription services. You can use websites such as GoTranscript and Transcribe Me to get started.

  1. Start a Blog (Low-Cost)

Creating a blog that makes money is not an overnight success. But it can boost your income long-term if you love it and willing to learn how digital marketing works.

Most successful blogs either get the majority of their traffic through organic search (SEO Strategy) or via social media (Many Engaged Followers).

Attention! Blogging is not easy. You need to create quality content, you need to know SEO strategies, need to know tips about digital marketing, etc.

  1. Publish a Book on Kindle

Amazon (Kindle) it’s a very competitive marketplace. But you can give it a try if you like to write and publish books. It’s better to use many marketplaces to promote your books, not only Kindle.

  1. Get Paid to Listen to Music

If you’d like to listen to music and make money, Slice the Pie, is a good website to start. You get paid to listen to at least 90 seconds of a track and review it. The pay rates depend on your star rating and the number of words in your review.

Unfortunately, it takes a long time to earn enough money to withdraw but it’s one of the most enjoyable activities.

  1. Get Paid to Solve Problems for Businesses or Brands (Only Professionals)

Many businesses and brands often need outside help to solve problems or improve their products. Problem solvers need detailed knowledge of their subject and an innovative approach, but they can earn a lot of money for their solutions.

You can use websites like InnoCentive to review challenges and submit your solutions.

  1. Create a YouTube Video Channel

Thousands of YouTube channel owners are getting paid for the views of their videos. (YouTube is owned by Google). Google serves billions of ad impressions on YouTube every day.

To reward channel owners for creating amazing video content and growing their audience, YouTube pays them. You don’t need millions of viewers to get started, you need to produce quality video content that YouTube users like.

There Are Many Ways to Make Money Online

You don’t need to be an online entrepreneur or even a genius to make money online. Every day people are discovering new ways to make money online. Best of all, you can get started for free and keep searching for new opportunities.

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Small Business: How To Boost Sales With Customer Reviews

ts or services they have bought online.

Also, many people read customer reviews before they decide to buy a product or service.

Good reviews can help customers or potential customers to trust your business, but bad reviews can drive them away. So good customer reviews can help you to boost your sales.

Here are some tips you need to know about how to boost sales with customer reviews.

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  1. Respond to Bad Reviews – Be Friendly and Polite

Important! Remember that you cannit avoid negative customer reviews. But how you respond to it is a test for you.

It’s true that some of the bad reviews you receive are unfair. Some of the customers are writing only bad reviews. (They are always negative)

Attention! Many times the criticism you receive will be very useful. Customers may see things that you’ve overlooked. Whatever feedback you receive, respond to it in a friendly and polite spirit.

This could boost sales from the customers in question and others who like your polite response.

  1. Use Good Customer Reviews to Boost Your Business

Think like a customer. If you’re a customer and you see lots of positive reviews for a product or service, you’re probably going to feel a need to buy it as many people do.

The reviews are very important to customers. Customers want to read the authentic views of people like themselves. They don’t like ads and promos.

Also, you need to know what people are saying about your brand or business on social media. Good reviews are very useful to attract new customers and encouraging existing customers to keep using your business.

  1. Encourage Customers to Give Their Feedback

It’s a good idea to encourage customers to give feedback. But you can’t tell people to only give you positive reviews.

This way your customers are more positive about your business, products, or services because you’ve made the effort to ask them what they think.

You can also send your customers a message or an email to ask them what they think of your business.

You could even offer a discount or a free giveaway to gain their trust and satisfy their ego. Important! Don’t forget that a satisfied customer is the best customer and also is the best free promoter of your business!

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Technical SEO Tips: How to Boost Your Rankings [Infographic]

Technical SEO it’s about crawling your site, indexing your content, and improving the site’s search visibility by the search engine spiders.

All the technical SEO factors are not important. But some of them are very important and critical in search engine ranking like Google, Yahoo, Bing, etc.

The most common Technical SEO problems are unoptimized images, content without HTTP compression, not a mobile-friendly site, etc.

Here are some very effective technical SEO tips to boost your rankings in search engines.

  1. Use HTTPS – Secure Your Website

HTTP stands for HyperText Transfer Protocol whereas HTTPS is a “Secure” version of HTTP.

Google announced that HTTPS is now a ranking factor. SSL certificate not only secures your website but also improves SEO.

  1. Mobile-Friendly Website

If you want to rank better, make sure your site is mobile friendly. More than 58% of users are on mobile devices and search engines give it the priority.

Stats show that 45% of Fortune 500 sites are not mobile-friendly and also another 4% of sites are not-responsive at all. This is a huge problem that discourages the spiders and robots of Google, Bing, and other search engines.

Also, people don’t know much about loading speed on mobile devices. Generally, mobile phones have slower internet connections than desktop. So web pages load slowly on mobile devices. It’s very important to optimize your loading speed, especially for mobile devices.

  1. Loading Speed

Google announces that loading speed is a ranking factor. In every second extra loading time, you lose 7-9% of consumers.

The best and most preferred time to load a site is from 0-3 seconds. Most of the websites take more than 6 seconds to load. These sites have not effective and useful user experience. So many people will not return to your site.

  1. Architecture of Your Website

Your site structure is how all of the pages on your website are organized. A flat structure makes it easy for Google and other search engines to crawl 100% of your site’s pages. Sometimes users can see the pages on your site but Google cannot view your pages.

So, you need to create the architecture of your site in such a way that it is suitable for search engines and users as well.

If your website’s structure is organized very well then your Technical SEO is done.

  1. Fix Crawlability and Indexing Issues

Site Crawling issues can destroy any SEO strategy. There is a direct relation between crawling and indexing. If search engine spiders can’t crawl your site, then your site can not be indexed.

You can use Site Audit tools like Google Search Console or Ahrefs to find issues of your website.

  1. Use HTML and XML Sitemaps

Create both types of sitemaps- HTML and XML sitemaps for search engines and users. It lists the web pages and improves the visibility of these URLs.

HTML sitemaps are for humans but also helps search engine spiders and robots to find the pages on your sites.

  1. Use AMP Pages (Google AMP)

Accelerated Mobile Pages (AMP) is designed to load web pages faster on mobile devices. Attention! Some of the websites get infected by using AMP pages, so it is important to check its compatibility before using an AMP code or plugin.

AMP helps you to improve site load time so it’s very important for your SEO strategy.

  1. Open Graph Meta Tags

Open Graph meta tags make your content more clickable, shareable, and noticeable on social media. Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media.

  1. Use Google Analytics

Google Analytics is completely free and powerful software. You can track session time, bounce rate, traffic, behaviors, demographic, geographic, age, gender, interest, device, etc.

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Digital Marketing: Tips to Boost Your Visual Content [Infographic]

These days visual content is one of the most effective tools for businesses, marketers, or bloggers. The visual trend keeps growing because people love visuals much more than text.

Social media platforms now are using videos, graphics, pictures, images, and memes. Also, most recently they are using GIFs, 360 photos, and live video.

Most famous marketing executives believe that visual assets like photos, videos, illustrations, and infographics are amazing tools and they are using visual marketing to promote their business or brand.

But not everyone knows how to effectively use graphics, images, photos, and videos.

Here are some tips about how to improve your digital marketing strategy and boost your amazing visual content.

  1. Share Images

BuzzSumo found that posts with images have 2.5x more engagement on social media in comparison to posts without. So you need to publish content featuring images or videos to engage more interested people or your target audience.

Attention! It’s very important to use high-quality, eye-catching, images for your website, blog, or social media.

  1. Use Infographics

Infographics are a visual way to present data. Infographics are pretty effective for your content marketing strategy.

Many stats show that infographics are liked and shared 3X more than any other type of content on social media.

Infographics are very useful to present research results, showing the passage of time, or even showing a how-to guide.

This type of content is most useful and effective for bloggers who want to create a better explanation for complicated concepts.

Readers love to learn new things in a unique and amazing way. (Infographics)

  1. Use Memes

Memes are known as images that are accompanied by humorous captions. They have their own, unique, way to attract more and more people. Some of the most famous blogs are using memes as a funny way to present a certain point or a quote.

The most effective memes will engage your readers with humor and creativity. Also, you will get more likes, shares, and comments.

  1. Create Presentations

Presentations are a very effective tool for your visual content marketing strategy.

The use of presentations is similar to that of infographics. Visual elements, shapes, and colors are used to create an attractive design and gain the attention, interest, of your readers.

You can use popular online platforms, like Slideshare, to share your presentations and generate targeted traffic to your website or blog.

  1. Vlogs and Videos

Vlogs and live videos are very popular on social media. Videos are useful and pretty effective to promote your business, products, or services.

Also, a live video event is a perfect way to create a more intimate bond with your social followers.

All types of visual content can help you to generate engagement and increase your traffic and followers on social media.

So you need to create an effective digital marketing strategy to take full advantage of visual content.

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