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YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts are vertical videos (up to 60 seconds in length). Viewers can find your short videos on the homepage “Shorts shelf”, in normal YouTube search, and in their subscription feeds.

YouTube Shorts: How to Create Successful Short Videos

YouTube Shorts are a mobile way for YouTube creators to share short videos with their audiences. YouTube mostly has long-form video content. But with apps like TikTok and booming short-form video, YouTube wants a piece of the pie. YouTube can’t stand the success of TikTok.

Here are some tips about Youtube shorts and how to create successful short videos.

YouTube Shorts: How to Create Successful Short Videos
  1. How to create a short video on YouTube: (Mobile Version)

Sign in to YouTube on mobile.

Tap the “+” Create symbol

Tap Create a Short.

To record a clip, tap and hold the capture button or tap it to start recording and tap it again to end the segment.

Tap the Undo button to remove the previous video clip that you recorded or tap Redo to add the removed segment back to your video.

Tap NEXT to preview your video and then tap NEXT again to add details to your video.

Add a title (max 100 characters) to your short video.

Tap Select audience to choose whether or not your short is Made for Kids.

Tap Upload to finish.

  1. Ideas For YouTube Shorts

You have only 60 seconds or less to create a short video. Your Shorts should feel like a complete story.

Use one main idea, make people laugh, inspire them, or teach them something new.

Some specific ideas for YouTube Shorts.

A quick tutorial

A short review

Facts and Tips

Tell a compelling story

Summarise a blog post

Your idea must fit within 60 seconds or less. Shorts are short stories.

A variety of visuals delivered speedily is a good way to keep viewer attention in the Short video story.

A good rule is to have a 5-second introduction, 10 clips of 5 seconds (the story), and a 5-second outro with a call-to-action.

You need to start filming without too much fluff. Try again and again until you feel satisfied.

So when you do hit record, try and stay within the timing framework. You can refining when editing.

  1. How to Edit YouTube Shorts For Success

If you’re using the Shorts tool on mobile, you may want to stick to that to do your editing for ease. (desktop editing does have its advantages).

If you’ve shot in widescreen on a normal camera (not mobile) and are using desktop editing software and want to edit for vertical video, first switch your video dimensions from 1920 x 1080 to 1080 x 1920.

Once you’ve cut your clips down to fit around the 60-second mark, you can begin adding elements that, together, will make your Shorts stand out and boost watch time:

Add text: Text adds interest and information to the video, and it can highlight your call-to-action at the end of your video.

Attention! Don’t add text in the bottom quarter of your video, as it will be hidden by the video title, subscribe button, etc.

Add transitions: Like text, transitions add interest to your Shorts and help to keep viewers’ attention.

Add music: YouTube offers thousands of free music tracks for you to include in your Shorts.

Add sound effects: These only have to be subtle, but they can make a huge difference to the overall quality and appeal of your Shorts.

Add a call-to-action: Viewers CAN like Shorts, but you need to ask them to Subscribe.

So if you are going to choose one call-to-action, I would go for Subscribe – keep it above the bottom quarter of the screen and insert some arrows pointing down to the Subscribe button.

Change the speed: Slow down or speed up your video as it suits your content.

  1. How to Upload Your YouTube Shorts Video

If you’re uploading a YouTube Short from the Shorts tool, the video will automatically be recognized as a Short and categorized as such.

But if you’re uploading from your desktop, you must upload in the vertical format and add the hashtag #Shorts to your title or description. This tells YouTube that the video is designed to be Short and it can handle it appropriately.

YouTube Shorts titles can be up to 100 characters in length. However, when viewed on the app, only around 40 characters of the title will appear on-screen.

This means that you need to make your title strictly less than 40 characters long or if it’s longer, that the most important keywords are featured at the beginning of your title, as this is what viewers will see.

Get started today and create YouTube Shorts video stories to promote your business or entertain your subscribers. Test and try until you find the right combination. That’s the beauty of the YouTube Shorts.

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Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

Video Marketing Strategy: 6 Tips for Video Length on Social Media in 2021

These days many businesses and marketers know that video marketing strategy is a necessity. Stats show that 87% of marketers are using video as a marketing tool. Also, 55% of consumers want to see more videos from businesses.

You can create many types of video, like tutorials, social media videos, explainer video, promo videos, and live streams, to discover what type of videos your target audience prefer to watch.

Video Marketing Strategy: Video Length on Social Media in 2021

Here is a video marketing strategy and tips you need to know about video length on social media in 2021.

The key is to create videos that get straight to the point, are attractive, and engage viewers from the beginning.

  1. Facebook and Video Length

Engagement on Facebook videos is high. Video posts are getting 58% more engagement than other post types.

Facebook Video Tips

The ideal Facebook story video length is up 20 seconds.

The optimal length for a Facebook ad is around 15 seconds or less. The shorter the ad, the better its completion rate.

Live streams are best as longer videos. Because it takes time for viewers to join and engage with your live stream.

Important! You need to add captions to your social media videos.

85% or more of Facebook users tend to watch videos without sound. So if you add captions to your videos you can get more viewers to watch your video.

Also, it’s a good idea to share a YouTube video link.

  1. Instagram and Video Length

Keep your in-post videos around 30 seconds long. Stats show that 30 seconds it’s better for engagement.

You can experiment with longer videos for IGTV videos.

For Instagram story video length, up to 15 seconds, it’s perfect.

Live stream on the platform can be longer length. You can take them to 60 minutes max.

Use a thumbnail for your videos.

Instagram is a visual platform and competition is high. But a good thumbnail can attract more people to watch your video.

Encourage engagement with GIFs, texts, and other design elements.

  1. Twitter and Video Length

Two billion people watching videos on Twitter every day. Also, tweets with a video get ten times more engagement than tweets without a video.

Twitter Video Tips

For video tweets and video ads, the optimal length is about 20-45 seconds. So it’s best to stick with short video content.

Videos on Twitter autoplay and GIFs too. Also, you need to know that 93% of the videos are played on mobile devices. So you need to use captions and text overlay to make sure you hook your target audience and engage them.

  1. YouTube Video Length

YouTube is the second most visited site after Google. The second larger search engine!

So a lot of people, worldwide, watching videos on YouTube every day.

Stats show that users consume over 1 billion hours of videos on YouTube, more than Facebook and Netflix combined.

YouTube Video Tips

For YouTube video ads 6 seconds long and 15-20 seconds long for pre-roll ads.

The ideal YouTube video length depends on who your audience is and the video type. A how-to video explaining a concept can be longer than a product showcase video.

Also, an attractive thumbnail can encourage viewers to watch your video.

  1. LinkedIn and Video Length

LinkedIn is for professionals mainly.

Many executives say that they watch work-related videos. But you need to create quality video content for Linkedin.

Many LinkedIn videos’ lengths are 30 to 200 seconds. Avoid creating videos over 10 minutes.

Make vertical videos that are optimized for mobile viewing. As with most social media platforms, LinkedIn users consume video content on their mobile devices. 91% of people watching videos on their phones.

You can increase your video engagement by capturing it in vertical mode.

  1. TikTok and Video Length

TikTok users love bite-sized video content.

The optimal length there is between 9 to 15 seconds. But you can do 60 seconds in total.

Use background music.

TikTok has a sound library to play with. So you can make your video more entertaining.

Trending videos.

You can also create video content that’s based on the trends.

Now you know video length tips for social media platforms. Short videos with a strong hook are the best way to create popular videos.

Short videos get straight to the point and hook your audience’s attention. Many viewers stop watching videos after one minute, so keeping your video content short can improve engagement and even sales.

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Drone Videography: A New Video Marketing Trend for Businesses – How to Increase Your Sales

Drone Videography: A New Video Marketing Trend for Businesses – How to Increase Your Sales

Many people think that drone videography is a fun activity or even an adventure for tech geeks and filmmakers. But you can use it in your business’s video marketing strategy.

Drone Videography: A New Video Marketing Trend for Businesses

Drone videography is an impressive option for businesses to showcase their location or event.

  1. Drones

Drones are cameras that you can fly. A small flying object with cameras! They have 4 sets of propellers to keep them off the ground. The drone videographer uses a controller to direct the drone. Where and how you will shoot the video.

Important. You should always take safety very seriously. Also, always check drone flying laws in your area before start using a drone.

  1. Drone Videography

Drone videography is the art of using a drone to capture video footage that you can use for marketing or entertainment purposes.

People often use drone videography to film vast spaces, such as construction sites or a landscape. But you can also use drones to get up close in ways standard videographers often can’t.

Drones have two great advantages: aerial shots and motion shots. Aerial shots are those from high up above and motion shots are when the drone is moving across space to give a sense of depth.

Benefits and advantages of drone videography

  1. Drone and Showcase

You can fly a drone high above your property, event, or the local area, showing off your business in an amazing visual way.

Drones are perfect for showcasing:

Construction sites
New properties, new build homes, new factories, shopping centers, etc.
Events, such as concerts, festivals, sports, or fairs
Tourist spots, beaches, hotels, or even jungle!

A drone can show off these things and you’ll impress your viewers by giving them a better feel for the scale and breadth of what you offer.

Drone videography also offers a very immersive experience for viewers. As you take them on a journey through your location, they’re flying with you. From wide, bird’s eye view shots to ones up close.

That’s another benefit to drone filming: as well as flying high up above, they can also fly right down and get super close to things people alone might not be able to.

This suddenly makes certain ideas feasible when they may not have been before. For example, events with fast movements, such as sports games. The viewers don’t just want to be on the sidelines anymore; they want to be right in the middle of the action.

Drone videography pushes the limits to where your filming can go.

  1. Live Streaming and Events

You can use drone filming to improve your live streaming experience. You can use drone videography for events. Businesses often live to stream their events, and especially now in an almost, post-COVID world.

You can use drones to add more depth and excitement to your live stream and excite your visitors. Anything that will boost the experience will benefit your business and your brand.

Drone videography can transform your live stream into a pretty engaging and exciting event.

  1. Behind-The-Scenes Videos

Drone videography can also bring something more exciting to your behind-the-scenes videos. This way, when you say ‘behind the scenes, you really mean behind the scenes.

Use a drone to take your viewers on a flying tour around your space. For instance, this could be literally behind the scenes of a video shoot; alternatively, it may be ‘behind the scenes of your business (the factory where your products are made).

Drone filming for behind-the-scenes content creates an immersive experience for your audience. As a result, they’ll get a more detailed and satisfying look at how things operate. This transparency turns into customer trust, which will generate more sales!

That’s successful marketing! Generate more attention to your products and services, and get more customers buying them.

Drone videography can get customers’ attention, impress them, and increase your sales. Do you know something better?

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Small Business Marketing: 5 Video Marketing Tips to Grow Your Brand

Small Business Marketing: 5 Video Marketing Tips to Grow Your Brand

Videos are essential for your business. They are easy to consume, fun to watch, and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.

Small Business Marketing: Video Marketing Tips to Grow Your Brand

Many small business owners think that only big companies can create high-quality, marketing videos. But that’s not true. You can create amazing videos to promote your small business and grow your brand.

Also, you don’t need a videographer or any expensive equipment. All you need is your smartphone or a computer.

Here are some useful video marketing tips about how to promote your small business and grow your brand.

  1. Use Your Blog Posts To Create Videos

You don’t need fresh video marketing ideas. You don’t have to start from scratch. Repurposing your popular blog posts into videos is a great way to reach new audiences and recycle content that you already know performs well.

By repurposing your written content into videos, you can attract more interested people and increase your targeted traffic.

You can use a video edit tool (free or paid) to transform your articles into videos. You can enter a blog post or RSS feed, and the software will help you summarize the content and match scenes with relevant videos, photos, and music.

You can even customize all your videos with your branding, to attract your new target audience and introduce them to your business.

  1. Use Video On Landing Pages

Videos can increase your traffic and engagement, but also videos can increase your bottom line too. Including a video on your landing pages can increase conversions by 80%.

Also, video can increase the time that visitors spend on your landing page.

Landing page videos should be high-quality and embedded in a stand-alone player such as YouTube or Vimeo. Whether your landing page video is about your company, customer reviews, or how your products work, users can easily understand the value of your company or the value of your products.

  1. Use Live Video to Interact and Connect with Your Audience

There’s no better way to connect with your audience than to speak to them directly. With live streaming, you can interact with your audience and customers any time you want. You can go live on Facebook, Instagram, YouTube, or even TikTok and generate engagement that will grow your business and brand.

One great way to use live video is to schedule a Q&A session. Let your audience know when you’re going live so that they can join in and ask questions in real-time. Live Q&A sessions are a great way to make your audience feel like something special and to present yourself as an expert in your niche or topic.

  1. Use Teaser Videos to Spark Interest and Curiosity

By creating a bit of mystery and excitement around your company, you can spark interest in your audience and get people tuning in to see what’s next for you. Using short teaser videos about a new product or a big event that’s coming up will keep users engaged and will spark their curiosity.

  1. Create Video Tutorials

If you like to teach your customers, you can provide them a new way to learn by recording your computer screen for tutorials.

If your company has a lot of written tutorials, you can boost your engagement by providing video tutorials to your customers or visitors.

You can film your screen for an online course to entice your visitors into learning more about your product. There are many free and paid screen capture software options available online.

Last Tip

Don’t forget to share your videos on multiple platforms so that you can widen your reach and convert new users into loyal customers. Be creative and discover new tips and trends about video marketing and how to grow your brand.

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Video Marketing and Social Media: 8 Strategies You Need To Know

Video Marketing and Social Media: 8 Strategies You Need To Know

Marketers and brands have started using videos for their campaigns a long time before. They embedded videos on their websites. But the strategies are changing because of social media popularity.

Marketers and brands are now focusing on big platforms like Facebook Live, YouTube, and Instagram. Also, a trendy social platform that’s capturing advertisers’ attention now, is Tik Tok.

Video Marketing and Social Media Strategies You Need To Know

The reason for this shift is that more people love to watch videos than reading (boring) text posts. Stats show that most consumers who purchased products first discovered the brand on video ads.

So, if you want to grow your business and generate more sales, it’s time to use video marketing and social media in 2021.

Here are some strategies you need to know.

  1. Plan and Goals

You need to have a plan and goals to succeed. Attention! Don’t be over-ambitious. Start with small goals and scale them as you progress. That way, you won’t be overwhelmed.

Next is to decide how to use your videos to achieve the best results.

  1. Brand Awareness

Your prospects need to recognize your business. It’s the first (crucial) step to convert them into customers.

When people are familiar with your name or your logo, they’re more likely to buy your product than a competitor. Then, they’ll tell their friends and you’ll generate more sales.

Your video should help people understand your business, product, or service. It’s best to tell a story to get people to connect emotionally with it.

  1. Videos and Testimonials

An excellent way to use videos is to show how people (customers) are using your products. Also, testimonials are perfect for persuasion purposes.

People relate to other individuals, so this method is better and more effective than an ad.

  1. Conversions

Now your potential customers are well-informed about your brand and your products. So you need to lead them to a buying decision.

You should create video ads to generate more sales. Studies show a high click-through rate on video ads.

  1. Value and Trust

Important! you shouldn’t ignore your customers. You need to build a relationship to gain their trust. Stats show that you are 70% more likely to sell to existing consumers than a prospect.

One way to provide value to your customers is to send them a video explaining how to use the product they bought. Also, you can create a “thank you” message and offer a discount or a giveaway to get them back to your business.

  1. Brand Advocates

Now it’s time to take your customers to the next level. They will become your brand advocates. Encourage consumers to share their reviews to their social circle, followers, friends, and reward them for the gesture.

User-generated content is excellent because people trust other individuals. Video testimonials from satisfied users can encourage others to try your product or service.

  1. Types of Video You can Use

Here are some popular types of videos you can use and their benefits.

Educational (How-To Videos)

Educational videos are pretty popular. They should be casual, how-to information relating to your products. Videos for existing customers should show them how to get the most out of the product they bought.

Behind-the-scenes videos

Give your customers a sneak peek of your operations and introduce them to your business and your staff. People love more the behind-the-scenes videos than corporate videos.

Interviews and Q&A Videos

This is an opportunity to answer questions of your prospects. Interviewing guests makes the Q&A more authentic.


Testimonial videos are very useful because customers share their feedback on your product (show them using it). Viewers will be able to see themselves in that position and be likely to buy the item.

  1. Social Media Specifications and Videos

You have to know the formats of videos you need to use on different social media platforms. Each channel has its specifications.

Facebook, YouTube, Instagram, and TikTok are excellent options as they have massive audiences.

The most critical information you’ll need to know relates to the duration and the dimensions.

It’s better to choose channels with similar requirements so that it’s easier to repurpose your videos.

Video is Important Key to Successful Marketing Strategy

The number of people watching videos and making buying decisions based on them is growing. Many stats show that video marketing and social media are essential strategies to grow your business.