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Videos: How to Create Amazing Videos – Popular Types of Video

You have heard it many times. Videos are the most powerful tool to reach your target audience and promote your business. Stats show that 87% of businesses use video as a part of their marketing strategy.

You need to know video marketing trends and what type of videos are very popular and effective. It’s very important to know how to create amazing videos to promote successfully your business.

How To Create Amazing Videos – Popular Types of Video

Here are some of the most popular types of video.

  1. Educational Videos – Tutorials

Educational videos are one of the most effective methods to help your viewers or customers to learn about a subject or topic. Also, educational videos will help you to become a leader in your niche.

These days people are bombarded with ads every day. They are almost everywhere (TV, email, billboards, websites, social media). So many people choose to ignore them. Stats show that 28% of internet users in the U.S. are using ad-blocking apps.

Educational videos help you build a relationship with your viewers and increase your credibility. You will gain their trust and you can sell them your products or services at a later point.

  1. Soundless Videos – No Sound Tip

Studies show that 70% of mobile users in the U.S. watch videos with no sound when they’re in public places. People don’t like videos that start playing with the audio on.

Many social media platforms (like Instagram and Facebook) are using an autoplay function with the default option for videos to play on mute.

Also, many brands determined that they need to create video content that doesn’t rely on audio. So you should add captions to your video or use only visual elements to communicate the message.

This type of video has become popular because most people consume video content on the go. More than 77% of online videos are viewed on mobile devices.

  1. Ephemeral Videos – Instagram Stories

Ephemeral videos – Your video content is available only for a specific period (24 Hours). The most popular example of ephemeral content is an Instagram Story that disappears from your profile after 24 hours.

Brands use ephemeral videos to promote products and services by using the phenomenon known as FOMO (fear of missing out). Most of your followers check your social media profiles often, so they don’t miss out on your content.

They will act on the CTAs in your stories because they don’t want to lose the opportunity you offer to them.

With over 400 million Story users, you can benefit a lot from Instagram stories (ephemeral content) that drive your followers to interact with it.

  1. Shoppable Videos

Shoppable videos are one of the best ways to grab your viewers’ attention and drive them to make a purchase right away. You can increase sales by letting your audience see your products in action and allowing them to go straight to your online shop.

Shoppable videos are pretty effective on social media platforms like Instagram and Facebook. They enable users to click or visit the brand’s shop and decide whether they want to purchase an item or browse for others that might interest them.

Shoppable videos are showing multiple products throughout their duration. They enabling people to purchase any of the products shown on the screen or check out the company’s website for more.

A great benefit of shoppable videos is that viewers can buy products and services without leaving the website or social media profile that they’re on. These videos are an effective way to boost conversions and revenue.

  1. Live Videos

Livestreaming is one of the most effective ways to engage with your audience on a more personal level. You can connect with your viewers directly and answer their questions in real-time.

The popularity of live streaming has grown, thanks to platforms like Twitch, Vimeo, and Periscope. Even the most popular social media websites, such as YouTube, Facebook, and Instagram, have realized the impact of this trend and introduced their solutions.

Livestreaming is a powerful method for content creators to get in touch with their target audience.

It’s common for businesses to sponsor influencers on live streaming platforms and have them promote their products during their streams. This is an effective way to reach a large target audience.

Also, social media algorithms tend to prioritize live streams, because they’re transmitted in real-time.

  1. 360-Degree Videos

360-degree videos take video engagement to a new level. They enable you to showcase your products or services in a unique, fun, engaging way. This is a fantastic marketing solution for many brands and businesses.

One of the great benefits of 360-degree videos is that they give your audience control over what they’re seeing on the screen. They are highly engaging because they require the viewer’s participation.

They enable customers to demo your product before they decide to buy it. It’s like a test drive!

Also, 98% of Americans say that 360-degree videos are more exciting than regular ones. This type of video has a 48% higher video completion rate and generates a 15% higher return on investment (ROI).

  1. Vlogs – Blogs and Videos

Vlogs are one of the most popular types of video content. Many video content creators sharing expert advice, showcasing their talents or documenting their daily lives. Stats show that 47% of people on the internet watch vlogs at least once per month.

Vlogging is an effective way for influencers and marketers to connect with their audience in a more personal (and authentic) way. The goal of a vlog is to entertain your viewers through content that is easy to relate to.

Similar to streamers, vloggers often make money via sponsorship deals and merchandise sales.

  1. Short Video Ads

The short ad format is becoming more necessary because the average attention span of online audiences is short. With users scrolling through different types of content on multiple websites and applications at the same time, your ad needs to be both efficient and effective to grab their attention.

You need to know that ads interrupt the content the users are watching, so they don’t like unuseful or silly ads. (On YouTube, they usually wait for the Skip button to appear so they can continue with the video they were watching).

This means you have approximately five seconds to grab the audience’s attention and spark their interest.

The video ad needs to be concise and engaging so you can attract viewers’ attention.

  1. Long-Form Videos – Tell A Story

The tell-a-story video content is a bit different from video ads. Your videos need to be long enough to provide value. Depending on your content and audience, a video can last from several minutes to over an hour!

If your content is engaging and informative throughout the entire video, it can be as long as you need it to be.

Long-form videos are very popular because they are an effective method of covering a topic from multiple angles and providing plenty of valuable information.

Many viewers will appreciate how comprehensive and informative your videos are and want to stick around for more.

You can make videos where you provide your viewers with a how-to guide, using your product, or create a short behind the scenes video.

Now you know some of the most popular types of video, it’s up to you to decide how to create amazing videos, and how to promote your online business.

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Video Marketing: Tips and Trends You Need to Know in 2021 [Infographic]

These days people love to watch videos. If you’d like to reach your target audience and increase your sales you need to create an effective video marketing strategy.

Video Marketing Trends And Tips In 2021

Here are some video marketing trends and tips you need to know about in 2021.

  1. Video Usage Will Increase in 2021

Businesses and brands that use video marketing in 2020, say that they will continue to use video marketing in 2021. Stats show that 94% of businesses say that video marketing is an “important” part of their overall marketing strategy

Top video trends include explainer videos 73%, presentation videos 50%, testimonial videos 48%, sales videos 42%, and video ads 40%.

  1. Livestream Video and Mobiles – Video Streaming Apps

Mobile phone users have around 80 apps installed on their phones. More than 10% of these apps are video streaming apps.

In 2020, the market was worth $161.39 billion. Analysts predict that the market will continue to grow in 2021.

  1. Short-Form Videos

TikTok is the fastest-growing social media platform and also it will reach 1.2 billion monthly active users in 2021.

Short-form videos and energetic videos are the most popular video marketing trends to use in 2021. (Video marketing campaigns)

  1. User-Generated Video Content (UGC)

User-generated video content is one of the top video marketing trends in 2021. It attracts more users and keeps them engaged. Also, studies show that users who visit a site via UGC spend more time on the site.

User-generated video content generates more sales.

  1. Online Training and Educational Videos

Already, the e-learning market is growing by 36.5% per year. Now online learning and educational videos are more popular because of the pandemic.

  1. Video Advertising

The growth of video advertising is to keep growing. Reports show that video ads will continue to grow and will reach $12.67 billion by 2024.

  1. Video Marketing and ROI

90% of video marketers agree that videos produce a good return on their investment (ROI).

80% of them say that their video marketing increased their sales, and 84% say they’re getting more leads. Video marketing has also helped more than 83% of marketers increase website traffic and users’ understanding of their product or service.

  1. Interactive AR and VR Content

Also, popular video marketing trends of 2021 is the use of augmented reality (AR) and virtual reality (VR). The AR and VR market is forecast to grow over the next few years and reach $72.8 billion in 2024 (Statista, 2020).

This is one great alternative to the in-person shopping experience. Already big businesses are using AR and VR to attract more customers.

  1. Shoppable Videos

As eCommerce grows, more brands are starting to create shopping experiences for consumers. One of the latest video marketing trends is shoppable videos.

Shoppable videos provide interactive experiences for buyers. It allows them to purchase the product being advertised in the video ad directly from the content. So it’s very easy for the customer to buy a product right away.

Already, engagement rates of shoppable videos (clickthrough rates and conversions), have surpassed those of display advertising.

These top video trends can help you to create a successful video marketing strategy, increase your sales, and grow your business. Video marketing will keep growing because people love videos and it’s a great opportunity to earn more money.

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Video Marketing: Tips on How to Create Successful Promotional Videos In 2021

YouTube is one of the largest social media platforms with over 2 billion monthly users. Many brands and businesses are uploading videos on YouTube because they know how attractive is a promotional video. But you must know how to make a successful, promotional video.

These days all the social media platforms including Facebook, Twitter, LinkedIn, TikTok, Instagram, etc. are using video marketing. Why? because people love watching videos.

Videos are very important for your business because they can help you to build customer loyalty and retention too.

How to Create a Promotional Video

How To Create Promotional Videos

If you want to create a successful promotional video, you need to have the right plan, strategy, and also you need the right tools.

  1. Know Your Goal – Success

Just like any other form of content, you need to know the end goal of your promotional video content.

Video marketing strategy is useless without goals.

Some of the goals that you could plan for your promotional video are:

Brand awareness – Business Promotion

Generate sales

Generate leads

Boost your traffic

Educate your audience/customers

  1. Decide the Type of Video

You need to decide the type of video you want to create

If you want your audience to learn more about your brand, you will need to create an explainer video.

Here are some of the different video types that you can create:

Introductory Videos: Introduce your brand, your mission, etc.

Explainer Videos: Talk about the functioning or benefits of your products or services.

Action-Based Videos: Drive the viewers to take a particular action.

Testimonial Videos: Videos based on testimonials from existing customers.

Problem/Solution Videos: Explain how customers can solve their problems using your products or services.

Informative Videos: Videos to educate your audience.

  1. Video’s Tone and Brand’s Tone

It’s important to decide the video’s tone because the video will represent your brand and you need to ensure that it aligns with your brand’s tone. Your video could be dramatic, formal, funny, or even conversational.

The tones of your video can be.

Conversational: Casual tone (is not very promotional).

Formal: Clear and right to the point.

Humorous or Funny: Humor and funny to make your audience laugh.

Urgent: Used to instill fear of missing out (Effective Trick) among viewers to push them to take action.

  1. Video Format – Appearance

Some of the common visual formats you can choose.

Animated Video: Involves 2D and 3D animations and is cartoon-styled.

Screencast Video: This is a recording of a computer or mobile screen (with or without a voiceover).

Real People Video: You show people in the video (walking, talking, working, etc.)

  1. Video Script

It’s time to create the script for your promotional video. if your video involves two people or characters talking to each other, you might need to have dialogues written.

if there’s just narration, you’ll need to have a script that outlines what the narrator will say.

  1. Video Creation

You will need video making – editing software to create your video. Many video editing software would require that you have a certain degree of expertise. You can hire a freelancer video editor or you can use a free editing program to test your abilities.

These days there are many video editing software (paid and free). It’s up to you to decide how to create your promotional videos.

  1. Video Promotion

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Video Marketing: Effective Tips on How to Grow Your Business

Video Marketing: Effective Tips on How to Grow Your Business

Video marketing keeps growing, it’s effective and pretty engaging. The second biggest search engine is YouTube (right after Google). There are approximately 1.9 billion monthly users on YouTube.

Here are some effective tips about how to grow your business with video marketing.

  1. Video Marketing Can Help Your Current Marketing Strategies

If you have a blog, you can convert your blog posts into a video format or even add more content to your blog with videos.

Video content helps you to generate engagement with your target audience.

  1. Google and YouTube Loves Optimized Video

If you create and optimize your videos for search engines, you can generate organic traffic. If you creating an engaging thumbnail, the video is SEO optimized, writing attractive titles and descriptions, then Google and YouTube will find and index your video pretty fast.

  1. Video Generates Trust and Engagement

Video can provide a personal and engaging connection faster than plain text. Also, video can help you to provide your business as a helpful, trusted, and more human organization.

Employee interviews and behind-the-scenes videos are very effective ways of showing the human side of your business. These videos can build engagement and relationships between your business and potential customers (Target Audience).

  1. Video Product Reviews

Many people are using YouTube to be entertained and to learn. Also, many people go to YouTube before making a buying decision. Video product reviews are popular because they give an insight into the product and are usually honest. (Not All)

Almost 50% of internet users look for product-related videos (Reviews) before purchasing and many consumers say that product demos were helpful.

Videos of your products and services are helpful, effective, and you can attract more interested people (Potential Customers). There’s also the opportunity to find micro-influencers to promote your products or services.

  1. Live Video

Live streaming is using by businesses and celebrities a lot. One of the amazing benefits of live video marketing is that it encourages people to engage and post comments. This engagement gets people involved.

On Facebook Live, the person(s) being recorded can see the comments and respond.

Instagram has launched IGTV, where one hour long videos can be uploaded. Many people are watching videos on their phones. IGTV is a great way to attract more people to your business.

  1. 360 Degree Video

A 360-degree element to your video generated that VR atmosphere without the need for any headgear or other tech. You can create an amazing and pretty interesting interactive experience.

  1. Increase Targeted Traffic

By creating videos and using a successful video marketing strategy you can increase your targeted traffic. Videos are easily searchable online and by creating a Youtube account you can attract more viewers. Having links to your video will help bring relevant viewers to your website.

Video marketing can help you to connect with your viewers on an emotional level, promote your products, generate more traffic and sales.

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Video Marketing: How To Create A Live Video Marketing Strategy [Infographic]

Live video is very popular and attracts many more people than photos or images. It’s a great advantage to your business to create an effective live video marketing strategy. You can promote and grow your business successfully.

Stats show that people watching live video 3 times more than non-live video. Also, live video content generates more engagement than other types of content.

  1. Live Video: Why is so effective?

Live video is a huge hit and very effective because social video keeps growing.

Facts and stats you need to know about social video.

62% of people prefer to watch a video than reading text
84% of businesses use video as a marketing tool
93% of mobile video consumers share videos with others (friends, family)
Video campaigns on Linkedin have 55% view rates.
79% of people watch online videos every week, and 57% view online videos every day.

People are loving live video content. It’s more direct, real, interactive, and more personal than text or images. It allows you to answer people’s questions in real-time and help you to build trust much faster. Also, you can reach your target audience and interact with them.

  1. How to Promote Live Video

a) You can use Facebook live video. Facebook has an effective two-person live broadcasting feature, which allows you to host interviews and more with another person, live!

This feature is amazing because you can borrow another person’s audience. You doubling your viewers.

But if you already have a large Instagram or Twitter following, then start with those social media platforms.

Important Tip! The best time of day for Facebook live or Instagram live stories depending on your audience.

b) Instagram Live Stories

You can use the app to live stream right from your phone, almost exactly like Facebook live.

It’s better to use all the live streaming channels once you understand how they work. If you interact with various and different audiences will help you to increase brand awareness, increase your traffic, sales, and become an authority in your niche.

Here’s Instagram’s official launch video which shows you how to use Instagram live:
BONUS: Take a look at the most irresistible Instagram captions from the world of eCommerce, and understand why they work.
Periscope

c) Periscope. Periscope is Twitter’s live-streaming app.

With over 10 million registered users and 2 million daily active users, Periscope can help you to grow your reach and your business.

  1. Useful and Effective Tips

You’re probably wondering what to do on a live stream or how to create an effective, attractive, live video.

a) Go behind-the-scenes

Building trust with your target audience is your number one priority. Without trust, people won’t buy from you, read your content, or engage with your business. It’s very simple. No Trust – No Business!

A great way to build trust is by showing a behind-the-scenes story. (your business and your life daily). People love feeling connected to the people behind a brand. It’s one of the easiest ways to give them that feeling of connection.

Many successful marketers have said. If you want to build trust with your audience, give them an exclusive behind-the-scenes look at your business.

b) Use live interviews

Interviews can be amazing traffic sources because you’re doubling your audience right away, without cost!

Also, interviews with big names (successful marketers, influencers, etc) give you instant recognition and authority in your niche.

If you’re not sure who to interview, use Google and social media to find influencers in your niche.

c) Use Tutorials

Creating a tutorial on how to do something is a great way to increase engagement. It helps your customers and your audience to get more useful knowledge (you teach useful tips and techniques) and also, you can generate more sales.

d) Use Interactive Q&A (Questions and Answers)

An interactive Q&A can help you build trust with your customers and audience.

It’s very important to remember when hosting a Q&A to choose a specific topic for your audience to ask questions about. If you leave it open to any questions, you may get questions about completely irrelevant topics.

e) Launches & Announcements

People love to feel like they’re special or exclusive. They want to be part of the exclusive group that gets first access to special things and wants to be there for big announcements.

Give them that feeling they desire! Make them feel special. Reveal big things on live video to your target audience. They will promote your business for free! They are your best, free, advertisement!

  1. Extra Live Stream Tips And Practices

Here are some extra practices and tips you need to know.

a) Call people with their name

People love hearing their name. This is especially true when watching a live stream. Hearing your name while watching a live stream is a great feeling because it shows the person talking knows you are watching.

b) Welcome new viewers

Welcome new viewers to your video. (But this isn’t practical when you have hundreds of viewers)

c) Look at the camera

Pretend the camera is someone you’re talking to. Eye contact makes you seem more trustworthy – looking off to the sides or somewhere else makes you seem shady or conspicuous.

Live video streaming has changed the way consumers interact with businesses and brands. People these days are more comfortable getting on camera and engaging with others on camera.

Create a new marketing plan and include live video in your business marketing strategy. Use the great advantage of live video to promote your business.

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