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Social Media: 7 Tips on How to Improve Engagement and Grow Your business

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

It’s essential to understand the value of social media engagement and how it can affect the growth of your business. Many businesses and marketers still ignore that social media can boost their brand or generate more sales.

Attention! Without good content, you will not get the engagement you desire.

Social Media Tips: How to Improve Engagement and Grow Your business

Here are some tips you need to know about how to improve engagement and grow your business with social media.

  1. Best times to post on social media

It depends on what time your target audience is active on social media. But you can share your posts at random time intervals.

You can use random time intervals that do not follow any specific pattern (like 9:15, 3:50, 18:30, etc). It helps break free from the common intervals of social posting when everyone else is.

Try to stay ahead of all the noise and content on social platforms. You can try random times and see what works best for you.

  1. Long-Form Content

Long-form content is a good tip. Write more than a few words per sentence and make it interesting, educational, and engaging. There is too much fluff out there and in-depth content will help boost engagement.

Search engine ranking for blog content has already proved that long-form content works best and that now applies to social media. Twitter only recently extended its character count and LinkedIn and Facebook already have allowed that.

Not everything you share needs to be long-form. But it should be essential in your arsenal when posting. Your networks are more willing to read, click, and comment on material that is well-thought-out and informative.

  1. Use Hashtags and Tagging

The hashtag is a powerful feature for your social media engagement strategy (but should not be abused or you’ll look spammy). No one likes to see social posts from spam-bots.

Hashtags are not just for Twitter and Instagram, but they are useful with Facebook and LinkedIn. Many people are not using hashtags on Facebook or LinkedIn consistently. They ignore the opportunity to attract and engage more people.

Also, you can look ahead at hashtags that actually have some traction in your niche or topic.

Users who use the most widely used hashtags that are relevant to their content will reach a much larger audience. Also, content that sharing with hashtags receives up to 2x more engagements and clicks.

Additionally, you can use the “@” feature to tag people, companies, writers, etc. In social media posts will be a useful engagement tactic. But you need to be cautious and selective like hashtags or you may quickly get blocked.

  1. Use Emojis

These days emojis are used in social posts to boost engagement. They are popular, effective, and help content stand out a bit.

Also, emojis helps you to add your own unique personality or style to your social posts. Show off your style and make your post “pop” more.

  1. Comments, Likes, and Engagement

A pretty useful tip to boost engagement is to build relationships with people in your networks. You can use re-shares, comments, likes, to build a more personal and human touch.

You are seen as more engaged, involved, and more humanized. Getting involved builds a trust that your networks will appreciate and be more willing to engage with your future social posts.

Also, you can use identified hashtags and engage with new people who have similar interests to you or your niche. This can help not only build new social media engagement but can help grow your network of people who will like, enjoy, and trust your content.

  1. Mix-Up Your Content

It’s easy to get into a rhythm of just sharing links to articles. Only posting can get a bit repetitive and less engaging with your networks.

Instead, mix-up the content you share on social media. Re-purpose a blog post into a short video that could be shared, use specific parts to create images with no links, create gifs, etc.

Mixing-up your content in different mediums will help boost engagement and can boost older material that looks recent or innovative.

  1. Last Tip

Posting content a few times a day is not enough to build credibility, grow your network, or improve engagement.

Use these tips and techniques for a period of time, monitor your engagement, see which working best, and focus more on those specifically. Use types of content that attract more people, generate engagement and build relationships with your followers.

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SMS Marketing: Tips and Advantages You Need to Know [Infographic]

If you have a business and you want to promote it successfully then you need to use effective SMS marketing. Through SMS marketing, you can send a short text message to your customers and include a link to your website where they can find offers, giveaways, or discounts.

Many people (if not all) are checking their mobile phones pretty often. Stats show that 15% of people are checking their phones more than 20 times an hour.

These days mobile phones and SMS marketing are the ideal solutions for marketers and businesses. Text messaging can open an effective line of communication with customers, clients, and your target audience.

Why SMS Marketing is Pretty Effective for Your Business?

  1. SMS Marketing – Engagement and Sales

SMS marketing is a pretty fast solution to generate engagement and increase your sales.

Text messages get opened and read almost immediately after they’re sent. People read 98% of all SMS messages, but only 20% of emails. People love the SMS but not the emails. (They don’t like to get tons of unuseful or junk emails)

On the contrary, mobile messaging lets you get instant feedback from customers.

If your offers are attractive enough for your customers, they will buy your products or services. SMS marketing is a very profitable and useful investment for your business.

  1. SMS Marketing and Personalization.

People feel overwhelmed with all the information, content, or marketing messages that they receive, especially those that aren’t relevant to them.

SMS marketing allows you to reach customers directly on their mobile devices (there is a personal touch). But you need to customize your message based on what you know about them, including the links they’ve clicked, where they’re located, their past purchases, their interests, etc.

  1. SMS Marketing and Fast Delivery Messages.

SMS marketing campaigns are pretty straightforward. After creating your message and choosing your contacts, your message gets pushed and delivered to customers straight on their mobile devices.

You’ll have sent your message about your brand, product, or service to your target audience right away.

Tips for Effective SMS Marketing

Grow Your List of Customers

Important! you need to give customers a way to opt-in to or opt-out of your SMS campaigns. (like subscribe or unsubscribe)

Include your company’s name in text messages

The messages you send out will typically show a number code or shortcode assigned to your business. Or you can have your company name within your text.

Track your campaigns

The platform that SMS marketing service providers use allows you to track how many of your messages have been received, who’s clicking your links, what links they clicked, response rates, and so on.

You can use these insights to determine if your messages are effective or if your campaigns are not successful. You need to know how to improve your campaigns and your messages.

Advantage of SMS Marketing

SMS marketing is a pretty effective digital marketing strategy. It works great for many businesses that want to communicate with customers in a fast, easy, and personal manner.

These days more and more companies using it to generate sales and grow their business.

In 2018, the market size of SMS marketing in the United States was valued at $3.5 billion (the annual growth rate of SMS marketing is estimated at 20.3% from 2019 to 2025).

Forecasts and reports for 2023 estimate that there will be 3.5 trillion SMS business messages sent during this period.

It’s your turn to start using SMS marketing to reach your target audience and grow your business.

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Social Media Tips: How to Increase Engagement [Infographic]

Most businesses and marketers know that it’s very important to be on social media. But many of them underestimate the value of engagement. When you interact regularly you can build relationships, generate more followers, engagement, drive conversions, and grow your business.

Here are some tips about how to increase engagement on social media and how to grow your business.

1.Use Images and Videos – Visual Content

One of the most powerful tools you can use to increase social media engagement is to create visual content. Images of people using and enjoying your products are always a great tip.

You can share images of new items that you have for sale. You can also play with frames and filters to draw attention to your posts.

  1. Add Humor – Funny Posts

With humor, you add value to their day. This sort of content brings smiles to faces and fosters a more favorable view of your brand.

It also makes it more likely that you will see an increase in social media engagement and shares as people choose to pass along the content that made them laugh. Smile is a very attractive tip.

  1. Ask for Feedback and Reviews

Many people are very happy to talk about the products they like. You can ask them to leave their reviews and feedback as comments or direct readers to your review page.

If happy reviewers leave their opinions, they provide valuable information for those who have not yet decided whether or not they wish to use your product or service.

just remind people that you want to hear from them. Their reviews can help you to promote new products or improve the ones that you already offer. And, if they only have positive things to say, it’s a very effective free ad for your business!

  1. Share Statistics or Facts

One of the best ways to get someone’s attention is to share a fact or statistic that they did not know about before. While we usually take to social media to be entertained, many of us are happy to be educated while we are there, as well.

Ideal statistics to help your brand increase social medial engagement can include anything that relates to your industry or the interests of your audience.

The best facts are the ones that can be summed up in one brief sentence. You can also use facts inside an image for instant visual appeal.

  1. Use Giveaways

You can use giveaways to increase social media engagement. Ask people to like and share for a chance to win one of your products. These posts are most eye-catching when they include a high-quality image of your products.

For even more engagement, you can post the giveaway to your blog, and across all social media channels. Free software can allow you to give users additional entries for actions like commenting on a social media post or liking and sharing your page.

Social media engagement is an ongoing task. You will need to spend some time getting to know your audience and then spending time with them every day. Use analytics to see what efforts get you the best results.

This way, you can dedicate your time to the tasks that help increase your social media engagement and grow your business.

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Instagram Hacks: How to Increase Engagement and Traffic

Instagram Hacks: How to Increase Engagement and Traffic

As you know Instagram is a very popular social media platform. Also, Instagram engagement is a very important benefit and advantage for social media marketers and business owners.

Here are some effective hacks you need to know about how to increase engagement and traffic on Instagram.

  1. Use the features of Instagram

Create a business account. These accounts give you analytics, a more professional aesthetic, and access to ads.

Also, You can include links in stories, and a “contact” button on your profile. So if you want to drive traffic from Instagram to your site or products, this is a very important tip.

Test and Use different types of content

You can use stories, videos, carousel posts, ads, and highlights. Instagram robots want to see you use the whole app!

An effective hack you need to know: video posts have higher engagement rates than image or carousel posts.

Check out Instagram’s analytics

Analytics are very effective and useful. With analytics, you can improve your Instagram performance.

  1. It’s Better to Use Instagram Stories Every Day

With stories, you can promote your content pretty fast. Instagram’s algorithm loves and prefers stories!

Also, many users like viewing Stories. So you can attract more followers and interested people to your business website.

Use videos. Videos will be searchable, and it’s very important to include hashtags to help users find them. So you need to create high-value videos

Attention! Stories disappear after 24 hours. So you don’t need to post video Stories if you won’t stick to around longer.

  1. Learn the Peak Times of Instagram

You can use tools like Buffer and HubSpot to schedule your posts ahead of time. So you can share killer content at the best possible moment!

Getting the time right is more important than you might think. The Instagram algorithm responds positively to posts that get quick engagement. If your audience engages early with your content, there’s a better chance that that post will appear in more people’s feeds.

  1. The Right Number of Posts

Test and find the right balance. Golden rule. Not too many or too low. Look at your overall engagement for one week, and figure out what’s best for you.

  1. Use Influencer Marketing

A very popular strategy. You can bring new followers into your community and also grow your business. You need to find the influencers with the biggest, numbers of followers.

Already, influencer marketing has become synonymous with Instagram. The market keeps growing every month.

  1. Listen to Your Followers or Community

It’s very important to know what your followers need or what’s their problems. So you can help them and provide solutions. This way you can build long-term relationships and gain their trust!

Don’t forget that trust is a necessity for all businesses.

Make your research to discover more hacks, trends, and tips about Instagram. So you can create an effective marketing strategy.

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Content Marketing: 7 Tips on How to Boost Engagement with Interactive Content

Content Marketing: 7 Tips on How to Boost Engagement with Interactive Content

If you use content marketing to promote your business, your number one priority is always to generate engagement. Engagement is what separates success from failure.

Views are unreliable as a metric for measuring conversion. But engagement, the clicks, likes, and comments that show potential customers genuinely interacting with your content, is a surefire way to figure out if what you’re sharing with your audience is effective and engaging.

These days there are more sophisticated methods to generate user engagement. One is video production, but another that takes full advantage of modern technology is the interactive content.

Unlike static content (blog posts, PDF’s, social media posts, etc.) that stays self-contained without the audience’s participation, interactive content produces highly-engaging experiences for potential buyers.

Stats You Need To Know

Around 60% of marketers have adopted interactive content so far, its popularity has begun to rapidly spread. 93% of marketers already believe that interactive content is more effective than static content at educating potential buyers about a product or service.

Interactive content has been shown to generate twice as much conversion as static content does, which means twice as much return on investment (ROI) for your business and brand.

Here are some types of interactive content that you can use and generate engagement with your target audience.

  1. Quizzes

Quizzes are very effective and also a classic trend. Studies say that almost 96% of users who start a Buzzfeed quiz finish them.

Beyond how popular they are, quizzes are also a great way to gather information on your audience or to educate them on particular aspects of your products or services.

Quizzes increase your customer engagement and help you in creating a target audience. They provide an easier and more efficient way of market research and increase your chances of lead generation and sales.

With the help of quizzes, you can find out the needs and preferences of your audience and target them accordingly!

  1. Video

Interactive video content is a little more complicated. But you can boost engagement, viewing time, and conversion.

Interactive video is exceptionally powerful at giving potential buyers a sense of control – and by extension, a sense of connection to your brand. It allows viewers to highlight certain on-screen products, your interactive video will keep audiences watching longer and clicking through more consistently.

Interactive videos not only allow your audience to learn but also allow you to know their choices. You can link your videos to exclusive content and drive traffic to your desired pages.

Including a call-to-action button in your video, it’s a very important tip.

  1. Infographics

With demand for infographics continuing to increase over the past several years, now is the time to take your graph game to the next level. Let your potential buyers sift through statistics at their convenience with axes that they can control, or create an immersive map that recommends certain restaurants or shops to customers based on their input.

All the hard data of a Whitepage can be brought to life via interactive touchpoints or animation, allowing you to communicate those same essential details in a much more viewer-friendly manner.

Apart from the fact that they are eye-catching, this interactive content type enhances your SEO optimization. You can fit a large amount of information in a smaller space, which makes it easier to share, and increases your visibility of a social platform.

  1. Polls

What separates interactive content from static content is the degree it allows the audience to have their opinion heard. With polls, a potential buyer can make one simple click and watch it generate an impact in real-time.

Poll forms are discreet, ultra-intuitive, and encourage engagement in a non-pushy way.

They help you reach a wider audience. Answering a poll is a very simple and quick way of making your audience to interact with you. People like to give their opinion about everything.

  1. Chatbots

Most websites have begun to use chatbots as a part of their customer support. Chatbots are fun, engaging and informative. They don’t only save your time but also increase your customer base and provide greater customer satisfaction.

We’ve all had our fun with Siri and Alexa, whether it was to choose an outfit for the date or a song to dance to. Chatbots have helped companies save money and the lives of customer support representatives.

Chatbots are very helpful in tracking purchasing patterns and consumer behaviors.

  1. Giveaways

Giving rewards is always a good idea. Giveaways have proven to be a great marketing technique. Through giveaways, you can give rewards in the form of free products and services.

You can activate leads by asking people to share your content. Giveaways are a great way of engaging customers. They provide an incentive to your customers in return for increasing your customer base.

It’s a very effective tip because you offer your audience something in exchange for a little effort. This builds a more trustworthy image of your company and your name. And at the same time, you have a little fun too!

  1. Surveys

Surveys are a great way of collecting information about your potential customers. This interactive content type is low-cost, convenient methods of gathering a large amount of data.

Polls are used to getting to know the opinion of a large group on one thing. Surveys, on the other hand, are used for evaluation.

Surveys can help in customer targeting and building buyer personas. Surveys allow you to collect objective feedback from your existing customers and their preferences.

Also, allowing you to make the necessary changes to your product or service.

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