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Instagram: 7 Tips on How to Generate More Sales In 2021

Instagram: 7 Tips on How to Generate More Sales In 2021

These days (2021) there are many social media platforms you can use to promote your business. But, when it comes to converting your audience into loyal customers and generate more sales, Instagram is the best platform to use.

Instagram: How to Generate More Sales In 2021

Instagram has many advantages and apps to use. Like Stories, Insta Shops, Reels, and Guides. It’s easy to grow your target audience and market your products or services on this platform. You can generate more sales with Instagram.

Here are some tips you need to know about Instagram marketing and how to generate more sales in 2021

  1. Target Audience and Needs

If you want to sell on Instagram, it’s crucial to understand what your potential customers need or like. So it will be easier to target the right audience and create content that will convert your followers into loyal customers.

So who is your ideal customer? Where are they based? What do they like? What do they need?

All these questions are important, as they help you to speak directly to your ideal customer.

  1. Content Strategy

If you want to grow your followers or make more sales on Instagram you need a powerful content strategy.

You need to post with purpose. To make more sales, you must first build excitement in your audience, so they will buy your new product or services when the time comes.

By having the right combination of inspirational, educational, and promotional content, you can help your followers and gain their trust.

You need to posting consistently to build a successful content strategy.

  1. Branding and First Impression

Branding is essential on any social media platform. But on Instagram, it’s truly your branding that makes you stand out from your competitors.

Instagram is a visual platform where eye-catching profiles perform 30% better than regular ones. This is why you need recognizable branding, to help your content stand out from the crowd and attract more potential customers.

Instagram is like a shop window. It’s the first and sometimes the only thing that Instagram users will see about your business. So, make that first impression count! (Amazing and Attractive)

  1. Real Connection

A common mistake that many businesses do on Instagram is that they don’t create a real connection with their target audience. You need to help and interact with them to build trust and also encourage them to interact with your content.

So it will be much easier for you to convert them into buying customers when you launch a new product, offer, or service.

Welcome them via direct message, ask for their opinion in your captions, create polls, or ask them about their needs or problems. It’s important to do this regularly. So you can build an authentic connection with your audience.

  1. Use stories

Stories are an amazing but overlooked tool to sell on Instagram. Stories are 40% more convincing than grid posts! All of the followers watching your stories are already interested in your business, brand, or services. So it’s easier to convert them by promoting your offer in your stories.

You need to create visually impressive stories to generate more sales.

  1. User-Generated Content (UGC).

Stats show that 85% of buyers are more influenced by UGC than they are after viewing brand-created content.

An effective technique for strengthening brand credibility and establishing trust. UGC helps business owners to have authentic content created on their behalf.

  1. Create Instagram Exclusive Promotions.

By offering your audience discounts, coupons, or giveaway exclusively through Instagram, you create a portal for sales. Plus, since the promotion is solely on Instagram, your customers will feel special.

This tip will attract more people to follow your profile.

With a successful Instagram marketing strategy, you can quickly generate more sales and grow your business in 2021.

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Small Business Growth: 5 Technology Trends in 2021

Small Business Growth: 5 Technology Trends in 2021

2020 was a very difficult year (Pandemic). It pushed people to change their lifestyle and the way of working (Remote work). The world was not prepared for such a viral outbreak. For many people worldwide 2020 was a disaster.

This also affected the world of businesses (Big or Small). Companies had to find a way to keep operating but still respect and follow the new government measures. They have to use collaboration tools such as video call software (Zoom), chat apps (Slack), screen-sharing software (TeamViewer), and so on.

Small Business Growth: 5 Technology Trends

Here are some interesting technology trends you need to know and how to grow your small business in 2021.

  1. New Collaboration Tools

Pandemic has pushed businesses to virtual offices, online video conferences, and many other software solutions that transform a traditional office into an online one.

Communication had to be effective because teams now are working remotely.

So it’s expected that 2021 will bring more and better collaboration tools. No one can say when the pandemic will end, so it’s safe to assume that businesses will need effective and useful collaboration solutions.

Many companies will start using new types of collaborative tools. (there are already many categories available).

Companies that have to hold meetings regularly are using Cisco Telepresence for high-quality video conferencing.

Also, more businesses will turn to entire collaboration systems. These systems are made of workflow applications, databases, and other software solutions that allow companies to run everything remotely.

For example, Microsoft SharePoint is a great collaboration system. It allows employees to access important data from all kinds of devices (PCs, laptops, smartphones, etc.).

  1. AI and ML

Artificial intelligence and machine learning are a top trend for many IT enthusiasts and tech fans. These technologies are already used in many aspects of life, and more and more people are loving these tech trends.

AI and machine learning are implemented more among business owners. Entrepreneurs and marketers will keep incorporating them into new and existing businesses in 2021.

This year will bring more AI tools and apps. Keep in mind that the main goal is to use AI to provide better and more personalized customer experiences.

Also, many people and experts believe that AI will find its use among small business owners. It is expected that small businesses will start adopting AI quickly. AI can help small businesses to improve their marketing strategies.

Also, AI can help small businesses to offer more personalized experiences to their customers.

  1. 5G

The 5G or fifth generation of cellular capability is just here. 5G is about faster data transmission speeds.

According to various phone manufacturers, 5G can outrun 4G LTE easily. It’s an important fact that there is little to no latency (the delay experienced in data transfer).

It’s a great step in the development of the Internet of Things (IoT). 5G networks can support the influx of interconnected smart devices.

  1. Automation

Repetitive tasks are a common (boring) thing for most workers. These tasks take up a lot of time and kill the overall productivity.

Many developers have recognized this problem, and it is expected that 2021 will bring many automation tools across many different industries.

Every business that wants to boost its employees’ productivity and performance should think about automating all these tasks. When it comes to small businesses, these tasks include appointment scheduling, data entry, customer support, and so on.

In 2021, automating these tasks will become easier. Once a business has all of these tasks automated, the employees and the owner will have more time to focus on more important matters.

With more time to focus on more complex and value-adding tasks, the team will be more productive.

  1. Analytics – Data Insights

Many small businesses have to deal with huge amounts of data regularly. But, hiring a data scientist or analyst can be expensive. This is the main reason why in 2021, deep analytics tools and data insights will become a necessity.

It’s not only about straightforward and simple reports such as conversion rates, web traffic, etc. A business that leverages this technology will acquire many valuable insights into different business aspects. This will allow the owner to optimize strategies and new techniques.

Deep analytics can help a business owner to identify pricing trends and gain a competitive edge over competitors.

Modern software doesn’t require users to have the technical knowledge to use the power of data-driven insights.

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Small Business: 8 Low-Cost Tips to Promote Successfully Your Brand

Small Business: 8 Low-Cost Tips to Promote Successfully Your Brand

There are many low-cost marketing techniques to promote your small business these days. But you need to know the right strategies and effective tips to grow your business.

Small Business: Low-Cost Tips to Promote Your Brand

Here are some interesting and low-cost tips about how to promote successfully your brand.

  1. Customer Experience

Customer experience is a general term. But it’s essential if you want to make your small business success in a very competitive market. Especially in the times, we’re living in.

The experience your small business provides is about how customers can communicate with you and solve their problems. It’s about the effectiveness of your website, contact, the payment process, how long it must take for an answer, etc. An experience free of frustrations and easy will keeps customers coming back for more.

Also, excellent customer experiences is a great marketing strategy because your satisfied customers will talk about it and it will establish trust with new leads. It will help you to convert them into long-term customers.

  1. Use Free PR Opportunities

Most people think that PR opportunities are pretty expensive. But there are many free opportunities to try for your business. You just need to know where to look.

Start with HARO. It allows you to sign up to receive requests from journalists looking for sources in your industry. You’ll have to read newsletters to seek opportunities. But it’s a great way to build credibility and boost your business.

You can also use free press release services to distribute content about new services, products, promotions, and events your company is hosting. Make your research about free, trusted, press release services.

  1. Create High-Quality Content

Offering value to your audience is a great way to attract them to your site. You can build trust that can lead to a lasting and profitable relationship. It does take time to create great content, but if you’re doing it yourself, it’s also free.

Create high-quality blog posts and use long-tail keywords to attract traffic to your site. Use a lead magnet, like a free guide or checklist to build your email list. Submit your quality content to high-authority publications, which will help to increase your domain authority and get more targeted traffic.

You can also have an FAQ section on your site, which is both optimized for SEO and designed to answer customer questions.

  1. Find Partnerships

Partnerships are a super cost-effective way to reach new, interested, customers.

Contact potential partners that have the same customer base as you do. Offer an incentive for their referrals to work with you and you can do the same for them. It’s a win-win for everyone involved.

You and your partner will grow your business, and customers will benefit from receiving a trusted referral. They save time and money.

  1. Use Free Trials

Offer free consultations or free trials. Allowing potential clients the opportunity to see why you’re a great fit without charging them upfront can help them feel more comfortable in investing time and money with your business.

Also, you can have boundaries in place to protect yourself. You can have a limit for only a 30-minute consultation where you talk about services or having a two-week limit on a free trial.

Good clients will think this is a fair trade.

  1. Use Reviews and Referrals

Reviews and referrals are very important tips for businesses. People are more likely to purchase if they’ve been referred by a friend, and 92% of consumers trust recommendations from people they know.

Word-of-mouth marketing is powerful, and online reviews can be essential too. Stats show that 90% of consumers trust online reviews as much as they’ll trust a recommendation from a friend.

Ask happy, loyal, customers if they’ll leave a review online. Google and LinkedIn are all popular choices.

You can also set up a referral program, which offers incentives like cash, discounts, or freebies every time a client’s referral signs up to purchase from you. Referral marketing generates higher conversion rates and higher retention rates than most other marketing forms.

  1. Use Social Media

Social media marketing is a great way to establish trust with your target audience. Make sure you’re posting consistently and sharing a lot of visual content (videos and images) to get your audience’s attention.

If you have a budget you can use ads. Facebook ads or YouTube ads are a great way to promote your business.

  1. Use Free Ad Credits

Many advertising platforms provide new businesses and advertisers free ad credits. Sometimes, you can even find vouchers on sites like Fiverr or eBay for ad credits.

Also, if you want to keep your ad spend low, you can always set bid caps to ensure that you’re never spending money over the amount of your choice per click or action.

Your small business needs marketing to grow and generate sales. Even if you have a budget, you can still use these free or low-cost marketing tips to attract your target audience and promote successfully your brand.

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Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

These days are very difficult (Pandemic) for your online business. You need to improve customer loyalty to increase sales and grow your brand. If customers are not loyal, they’ll buy from your competitors.

Customer loyalty is a necessity if you want your online business to be successful.

Marketing Strategies: How to Improve Customer Loyalty and Increase sales

Here are some marketing strategies and tips about how to improve customer loyalty and increase your sales.

  1. Customer Loyalty and Appreciation

People want to feel appreciated. Your customers could have chosen another brand, but they decided to buy from you. Show them that you appreciate their purchase through gifts and rewards.

  1. Give Gifts to Customers

It’s no-right to think that if you give gifts you will “buy” your customer loyalty. Remember that your competitors also have loyalty programs. Some customers expect some kind of reward after making a purchase, especially when repeat business is the norm.

If you want to make an impact with your gifts and improve your customer loyalty you need to put some thought into it. It needs to be a gift that provides value to the customer, otherwise, it’s just a waste of your money.

It’s better to give something special. Give them something that feels like a bonus or a prize. And if it’s unexpected all the better!

  1. Types of Customers and Gifts

Prospective Customers

The best way to add value to a customer is to give them something they need. There are two main types of customers: prospective and current. Prospective clients are those people that are interested in your brand but they haven’t made any purchase.

A prospective client may subscribe to your email newsletter, read your blog, or follow you on social media.

The best gift to give prospective customers is a free prize. Choose something that is trendy and is related to your brand.

You can host a competition and give prizes to winners. People should register using their names and email addresses if they want to take part in the competition. You can hold the competition on your social media page or at a live event.

This competition will boost your brand’s visibility and increase your online followers. People will be talking about your brand.

If it’s a live event, you can give all the participants branded items with your company name and logo.

You can use the competition email list to send prospective clients more information about your products or services.

Send them one week later another email that offers them a discount for being first-time buyers.

Current Customers

You can provide value for your current customers by giving them points. For every purchase they make, they earn points equivalent to the purchase value.

You can also create special VIP loyalty programs for frequent buyers. They spend more on your business. There should be exclusive discounts and gift coupons for this category. Since this category has your most loyal customers, they deserve special rewards.

  1. Value and Expense

Any gift you give to prospective and current customers must add value to your business. You need to not overspending. Calculate the overall value of a client. How much does a customer spend on your products every month or year?

The value of the gift should be equal to the average annual expenditure of the customer.

Attention! With new customers, it can be tricky because you don’t know if they continue to support your business or they only want the gift and then will disappear.

  1. Gift Personalization

If you want customers to remember and support your brand, you have to make the gift unique. Look into individual customer profiles. Do they have families? What are their hobbies or interests?

It’s not always possible to know enough about individual customers to get them something highly personalized. You can use more generic gifts, particularly those related to your industry because if the customer falls into your target demographics, they probably have the same wants and needs.

If you want to avoid the guessing game use discounts or cash rewards. Also, you can use prepaid debit gift cards. These gift cards are very popular and many brands are using them.

Gift cards work like cash and can be used anywhere that takes typical debit/credit cards.

You can add your brand logo on gift cards to remind them of your business every time they use their gift card.

It’s important to satisfy your customers. Satisfied customers are loyal to your business, buy more, and advertise your brand for free. So take action now! Create a new marketing strategy, improve your customer loyalty, and increase your sales.

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Video Marketing and Social Media: 8 Strategies You Need To Know

Video Marketing and Social Media: 8 Strategies You Need To Know

Marketers and brands have started using videos for their campaigns a long time before. They embedded videos on their websites. But the strategies are changing because of social media popularity.

Marketers and brands are now focusing on big platforms like Facebook Live, YouTube, and Instagram. Also, a trendy social platform that’s capturing advertisers’ attention now, is Tik Tok.

Video Marketing and Social Media Strategies You Need To Know

The reason for this shift is that more people love to watch videos than reading (boring) text posts. Stats show that most consumers who purchased products first discovered the brand on video ads.

So, if you want to grow your business and generate more sales, it’s time to use video marketing and social media in 2021.

Here are some strategies you need to know.

  1. Plan and Goals

You need to have a plan and goals to succeed. Attention! Don’t be over-ambitious. Start with small goals and scale them as you progress. That way, you won’t be overwhelmed.

Next is to decide how to use your videos to achieve the best results.

  1. Brand Awareness

Your prospects need to recognize your business. It’s the first (crucial) step to convert them into customers.

When people are familiar with your name or your logo, they’re more likely to buy your product than a competitor. Then, they’ll tell their friends and you’ll generate more sales.

Your video should help people understand your business, product, or service. It’s best to tell a story to get people to connect emotionally with it.

  1. Videos and Testimonials

An excellent way to use videos is to show how people (customers) are using your products. Also, testimonials are perfect for persuasion purposes.

People relate to other individuals, so this method is better and more effective than an ad.

  1. Conversions

Now your potential customers are well-informed about your brand and your products. So you need to lead them to a buying decision.

You should create video ads to generate more sales. Studies show a high click-through rate on video ads.

  1. Value and Trust

Important! you shouldn’t ignore your customers. You need to build a relationship to gain their trust. Stats show that you are 70% more likely to sell to existing consumers than a prospect.

One way to provide value to your customers is to send them a video explaining how to use the product they bought. Also, you can create a “thank you” message and offer a discount or a giveaway to get them back to your business.

  1. Brand Advocates

Now it’s time to take your customers to the next level. They will become your brand advocates. Encourage consumers to share their reviews to their social circle, followers, friends, and reward them for the gesture.

User-generated content is excellent because people trust other individuals. Video testimonials from satisfied users can encourage others to try your product or service.

  1. Types of Video You can Use

Here are some popular types of videos you can use and their benefits.

Educational (How-To Videos)

Educational videos are pretty popular. They should be casual, how-to information relating to your products. Videos for existing customers should show them how to get the most out of the product they bought.

Behind-the-scenes videos

Give your customers a sneak peek of your operations and introduce them to your business and your staff. People love more the behind-the-scenes videos than corporate videos.

Interviews and Q&A Videos

This is an opportunity to answer questions of your prospects. Interviewing guests makes the Q&A more authentic.

Testimonials

Testimonial videos are very useful because customers share their feedback on your product (show them using it). Viewers will be able to see themselves in that position and be likely to buy the item.

  1. Social Media Specifications and Videos

You have to know the formats of videos you need to use on different social media platforms. Each channel has its specifications.

Facebook, YouTube, Instagram, and TikTok are excellent options as they have massive audiences.

The most critical information you’ll need to know relates to the duration and the dimensions.

It’s better to choose channels with similar requirements so that it’s easier to repurpose your videos.

Video is Important Key to Successful Marketing Strategy

The number of people watching videos and making buying decisions based on them is growing. Many stats show that video marketing and social media are essential strategies to grow your business.