TikTok has explosive growth and popularity as a social media platform. Also, it gets brands’ attention as an effective advertising platform.
TikTok 2021: Stats and Facts You Need to Know
Here are some stats and facts you need to know about TikTok in 2021.
With the TikTok app, you can make and share short-form mobile videos. TikTok videos are up to 15 seconds long, but now you can put together up to four 15-second segments and create a 60-second video.
Also, if you upload a video that was created elsewhere, it can be longer than 60 seconds.
Stats show that on TikTok there are 805 million monthly active users worldwide who view an average of 185 billion videos per month on their mobile devices.
The US population using TikTok has grown to more than 25% and is expected to surpass 28% by 2025.
Stats show that US consumers spend more time on TikTok per month than Facebook or Instagram.
- Social Entertainment
People use TikTok differently than other social media platforms. They use TikTok more as an entertainment platform than as a way to connect with family and friends.
Other social media apps have mimic TikTok because “social entertainment” might be the next big thing for social content and communication.
Snapchat’s Sounds and Triller.
- TikTok Ads
TikTok has many options for ads and continues to expand, including:
Targeting options (demographics, content engagement, interests, and behaviors)
Variety of ad formats align with different outcomes
Creator Marketplace offers brands access to influencers
New eCommerce features like Dynamic Product Ads and Collection Ads to drive in-app purchases for brands
- TikTok New Algorithm
New algorithm drives engagement
TikTok has two main user modes, ‘Following’ and ‘For You.’
The Following mode includes all the videos of TikTok creators you follow.
The For You mode is built on TikTok’s new algorithm which employs user interaction, information about the video, and account/device settings such as location, language preference, device type, etc.
- Facts of TikTok
It changed entertainment and music videos
Shaped shopping behavior (especially clothing trends)
Offered a view of the front lines, giving users a glimpse of service and healthcare workers’ lives
Helped people organize and speak out
Helped people stay connected—schoolmates, teachers, friends, parents, etc.
- TikTok User Stats
TikTok already has up to 689 million monthly active users and about 2.6 billion downloads globally. 47.4% of TikTok users in the US are below 30.
- Only 22% of American millennials and the GenZ population use TikTok.
The majority of TikTok users are teenagers within the age bracket of 13-16 years old. Only one in five millennials use the TikTok app.
- 47.4% of TikTok users are younger than 30.
21.7% of users are between 30 and 39, and 20.3% fall in the 40-49 category. Also, 11% of TikTok users are over 50.
- TikTok users in the US make use of the app at least 8 times a day.
US TikTok users open their apps frequently, with each session lasting below 5 minutes (4.9 minutes). When compared to the average time spent on Facebook (4.7min), Snapchat (1.6 minutes), and Instagram (3.1 min) per session, you will find that users spend more time on TikTok than on other social networks.
- 51% of TikTok users are male.
According to TikTok stats, 5 out of 10 users on the app are male. Even though there are slightly fewer ladies on the app, they still create most videos.
- TikTok users worldwide spend an average of 52 minutes on the app each day.
Algorithm-backed video content ensures that new videos are consistently offered to users based on their interests. As such, they get easily carried away, thus making the platform addictive.
- 9 of 10 TikTok users open the app multiple times a day.
Users tend to revisit the app many times daily (addictive app).
- 49% of US teenagers have used the TikTok app at least once.
TikTok’s design appeals more to Generation Z and young people.
TikTok is here to stay and it keeps growing.
It’s becoming more and more popular among teenagers globally. It is a great source of entertainment for people of all ages and interests.