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TikTok 2021: Stats and Facts You Need to Know [Infographic]

TikTok 2021: Stats and Facts You Need to Know [Infographic]
TikTok 2021: Stats and Facts You Need to Know [Infographic]

TikTok has explosive growth and popularity as a social media platform. Also, it gets brands’ attention as an effective advertising platform.

TikTok 2021: Stats and Facts You Need to Know

Here are some stats and facts you need to know about TikTok in 2021.

With the TikTok app, you can make and share short-form mobile videos. TikTok videos are up to 15 seconds long, but now you can put together up to four 15-second segments and create a 60-second video.

Also, if you upload a video that was created elsewhere, it can be longer than 60 seconds.

Stats show that on TikTok there are 805 million monthly active users worldwide who view an average of 185 billion videos per month on their mobile devices.

The US population using TikTok has grown to more than 25% and is expected to surpass 28% by 2025.

Stats show that US consumers spend more time on TikTok per month than Facebook or Instagram.

  1. Social Entertainment

People use TikTok differently than other social media platforms. They use TikTok more as an entertainment platform than as a way to connect with family and friends.

Other social media apps have mimic TikTok because “social entertainment” might be the next big thing for social content and communication.

Similar Apps.

YouTube’s Shorts

Instagram’s Reels

Snapchat’s Sounds and Triller.

  1. TikTok Ads

TikTok has many options for ads and continues to expand, including:

Targeting options (demographics, content engagement, interests, and behaviors)

Variety of ad formats align with different outcomes

Creator Marketplace offers brands access to influencers

New eCommerce features like Dynamic Product Ads and Collection Ads to drive in-app purchases for brands

  1. TikTok New Algorithm

New algorithm drives engagement

TikTok has two main user modes, ‘Following’ and ‘For You.’

The Following mode includes all the videos of TikTok creators you follow.

The For You mode is built on TikTok’s new algorithm which employs user interaction, information about the video, and account/device settings such as location, language preference, device type, etc.

  1. Facts of TikTok

It changed entertainment and music videos

Shaped shopping behavior (especially clothing trends)

Offered a view of the front lines, giving users a glimpse of service and healthcare workers’ lives

Helped people organize and speak out

Helped people stay connected—schoolmates, teachers, friends, parents, etc.

  1. TikTok User Stats

TikTok already has up to 689 million monthly active users and about 2.6 billion downloads globally. 47.4% of TikTok users in the US are below 30.

  1. Only 22% of American millennials and the GenZ population use TikTok.

The majority of TikTok users are teenagers within the age bracket of 13-16 years old. Only one in five millennials use the TikTok app.

  1. 47.4% of TikTok users are younger than 30.

21.7% of users are between 30 and 39, and 20.3% fall in the 40-49 category. Also, 11% of TikTok users are over 50.

  1. TikTok users in the US make use of the app at least 8 times a day.

US TikTok users open their apps frequently, with each session lasting below 5 minutes (4.9 minutes). When compared to the average time spent on Facebook (4.7min), Snapchat (1.6 minutes), and Instagram (3.1 min) per session, you will find that users spend more time on TikTok than on other social networks.

  1. 51% of TikTok users are male.

According to TikTok stats, 5 out of 10 users on the app are male. Even though there are slightly fewer ladies on the app, they still create most videos.

  1. TikTok users worldwide spend an average of 52 minutes on the app each day.

Algorithm-backed video content ensures that new videos are consistently offered to users based on their interests. As such, they get easily carried away, thus making the platform addictive.

  1. 9 of 10 TikTok users open the app multiple times a day.

Users tend to revisit the app many times daily (addictive app).

  1. 49% of US teenagers have used the TikTok app at least once.

TikTok’s design appeals more to Generation Z and young people.

TikTok is here to stay and it keeps growing.

It’s becoming more and more popular among teenagers globally. It is a great source of entertainment for people of all ages and interests.

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Social Commerce: 4 Tips and Stats About Social Media and Sales [Infographic]

Social Commerce: 4 Tips and Stats About Social Media and Sales [Infographic]

Social commerce is the process of selling products directly on social media. Through social commerce, the entire shopping experience takes place on social media platforms. The most popular social media platforms for social commerce are Instagram, Pinterest, Facebook, and TikTok.

Social Commerce: Tips and Stats

Important! social commerce is not e-commerce. E-commerce involves buying and selling goods through a website or an app. Social commerce is about selling products through social media, without leaving the platform. Social commerce allows the user to visit the website, discover products, and buying without leaving the platform.

Social commerce allows the customer to have access to their favorite social media, have a shopping experience, and also they can share this with friends and family.

  1. Social Commerce Stats

40% of Gen Z and Millennials have bought a product while watching a live stream on a social media platform.

53% of people said they like to carefully research the product online before buying. Only 12% said they buy something right away after seeing it on social media.

  1. Social Commerce – Gen Z and Millennials

This new method of shopping is popular and keeps growing in the United States. Stats show that the number of US social commerce buyers grew by 25.2% in 2020 and will grow another 12.9% in 2021.

US retail social commerce sales will rise by 34.8% this year, representing 4.3% of all retail e-commerce sales.

Brands know that people spend a lot of time searching online. (Pandemic Effect). So brands decided to get in front of the customer through apps they are spending most of their time on.

The main targets for social commerce are Gen Z and Millennials. 97% of Gen Z consumers use social media as their top source of shopping inspiration.

40% follow brands they like on social media. 68% of Gen Z customers read or watch at least three reviews before a first-time purchase.

Millennials: 72 million in the US, They have consistent spending power, they seek experiences, and they buy a lot online!.

Social commerce is here to stay as it provides a great opportunity for small businesses, provides reliable data, and allows influencers to become more involved.

A small business with a storefront, before COVID-19, was only successful if it was discovered by people in its surrounding area and had some sort of popularity.

Small businesses now are beginning to win big brands because of the power and ease of social media. Also is a great way to track how long a user stays on the website and which products they like.

These days influencer marketing becomes seamless with social commerce and clickable links that lead straight to the product.

  1. Social Commerce Apps – Live streaming

Instagram, Facebook, and TikTok are the top social platforms that participate in the Chinese trend of social commerce but there are also emerging platforms that focus on live-streaming shopping.

(Live streaming is when the streaming video is sent over the Internet in real-time, without first being recorded and stored). Today, TV broadcasts, video game streams, and social media videos can all be live-streamed.

Live-stream shopping is also an effective method because the user has to purchase quickly before the streamer moves onto a different product. In China, this is usually done on a “super-app” such as Taobao, WeChat, and Xiaohongshu.

  1. Social Commerce And BNPL (Buy Now, Pay Later)

Another great effect of social commerce is the “buy now pay later” service. It is becoming very popular for online shopping platforms to have an alternative payment method that allows a customer to split payments without paying interest.

Budgeting is something very important to Gen Z and Millenials, so this service creates an extra push for online purchasing.

More Details

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Social Media: 7 Tips on How to Improve Engagement and Grow Your business

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

It’s essential to understand the value of social media engagement and how it can affect the growth of your business. Many businesses and marketers still ignore that social media can boost their brand or generate more sales.

Attention! Without good content, you will not get the engagement you desire.

Social Media Tips: How to Improve Engagement and Grow Your business

Here are some tips you need to know about how to improve engagement and grow your business with social media.

  1. Best times to post on social media

It depends on what time your target audience is active on social media. But you can share your posts at random time intervals.

You can use random time intervals that do not follow any specific pattern (like 9:15, 3:50, 18:30, etc). It helps break free from the common intervals of social posting when everyone else is.

Try to stay ahead of all the noise and content on social platforms. You can try random times and see what works best for you.

  1. Long-Form Content

Long-form content is a good tip. Write more than a few words per sentence and make it interesting, educational, and engaging. There is too much fluff out there and in-depth content will help boost engagement.

Search engine ranking for blog content has already proved that long-form content works best and that now applies to social media. Twitter only recently extended its character count and LinkedIn and Facebook already have allowed that.

Not everything you share needs to be long-form. But it should be essential in your arsenal when posting. Your networks are more willing to read, click, and comment on material that is well-thought-out and informative.

  1. Use Hashtags and Tagging

The hashtag is a powerful feature for your social media engagement strategy (but should not be abused or you’ll look spammy). No one likes to see social posts from spam-bots.

Hashtags are not just for Twitter and Instagram, but they are useful with Facebook and LinkedIn. Many people are not using hashtags on Facebook or LinkedIn consistently. They ignore the opportunity to attract and engage more people.

Also, you can look ahead at hashtags that actually have some traction in your niche or topic.

Users who use the most widely used hashtags that are relevant to their content will reach a much larger audience. Also, content that sharing with hashtags receives up to 2x more engagements and clicks.

Additionally, you can use the “@” feature to tag people, companies, writers, etc. In social media posts will be a useful engagement tactic. But you need to be cautious and selective like hashtags or you may quickly get blocked.

  1. Use Emojis

These days emojis are used in social posts to boost engagement. They are popular, effective, and help content stand out a bit.

Also, emojis helps you to add your own unique personality or style to your social posts. Show off your style and make your post “pop” more.

  1. Comments, Likes, and Engagement

A pretty useful tip to boost engagement is to build relationships with people in your networks. You can use re-shares, comments, likes, to build a more personal and human touch.

You are seen as more engaged, involved, and more humanized. Getting involved builds a trust that your networks will appreciate and be more willing to engage with your future social posts.

Also, you can use identified hashtags and engage with new people who have similar interests to you or your niche. This can help not only build new social media engagement but can help grow your network of people who will like, enjoy, and trust your content.

  1. Mix-Up Your Content

It’s easy to get into a rhythm of just sharing links to articles. Only posting can get a bit repetitive and less engaging with your networks.

Instead, mix-up the content you share on social media. Re-purpose a blog post into a short video that could be shared, use specific parts to create images with no links, create gifs, etc.

Mixing-up your content in different mediums will help boost engagement and can boost older material that looks recent or innovative.

  1. Last Tip

Posting content a few times a day is not enough to build credibility, grow your network, or improve engagement.

Use these tips and techniques for a period of time, monitor your engagement, see which working best, and focus more on those specifically. Use types of content that attract more people, generate engagement and build relationships with your followers.

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TikTok vs Instagram Reels: Who Wins? [Infographic]

Many users on social media have heard the buzz about Instagram Reels and the similarity to TikTok. Insta Reels is a great feature but it’s not so effective as TikTok is.

Reports show that users are excited and like the new Instagram feature. But average views on TikTok reach 1.19+ million, while Instagram Reels reach 1.2+ million.

Also, there is a huge difference in views per number of followers. The results came out to a 144% view rate on the number of followers for Instagram Reels and 24% for TikTok.

TikTok vs Instagram Reels: Why TikTok is More Effective?

The reach Instagram Reels can provide is astounding but it misses the key component that TikTok has. The community effect. TikTok is incredibly inclusive and has an array of young users to grandparents on the app.

On TikTok, it’s very easy to feel like you know personally the creator after watching his/her videos.

This is the reason why TikTok is so successful. A creator can turn their following into a “family” and there is a certain level of respect on the app that no other has.

For instance, a majority of users on TikTok can call someone out for copying a trend or video from someone else. Also, some creators spend hours producing their content. (it’s an art!)

The audience notices and takes it very seriously. Instagram, similarly has a million different users where ideas or original content can be stolen but the chances of being called out are impossible.

Insights You Need To Know


TikTok is the most popular App in the world (2020) with more than 2.5B downloads. It’s a short-form video app that allows everyone to create funny, entertaining, and informative videos across different categories. It is also possible to duet with other creators and use a trendy song as a soundtrack.

Instagram Reels

Instagram Reels is one of the latest features offered by Instagram that has many similarities with TikTok. But it offers fewer features and tools to its users compared to TikTok.

Network and Content

Instagram is network-based and TikTok is content-oriented. This means that Instagram users will mostly see content posted by their family, friends, and anyone somehow related to people they know.

TikTok users will see a lot of content from people they don’t know, but based on their interest and on previous videos that they have engaged with.

Views and Community

Instagram Reels seems to want to boost views for those users that are using this new feature but the same content has fewer likes and comments compared to the same creators that posted on TikTok.

On TikTok, there’s a stronger community that is more engaging, that comments and shares more. Instagram Reels doesn’t show the number of Shares while TikTok shows it as a metric.


TikTok gives analytical data to its users for each video posted. Instagram Reels doesn’t have any analytics for its Reels. TikTok users, thanks to data and insights, can understand which videos are liked the most.

Instagram Reels users can’t use insights for their creative and marketing decisions.

On TikTok users are giving strangers genuine compliments and advice, unlike other social media platforms.

TikTok is a powerhouse on its own because of all the features and feedback that provide to creators. On TikTok, creators can make better decisions after reviewing their latest statistics on the past few videos they’ve uploaded.

With the data they have through the platform, users can create better video concepts, know-how to best aesthetically appeal, and how to execute posting their video for successful results.

There is no way of tracking progress through Instagram Reels, so this leaves the creator with limited options when it comes to creativity.

Typically, it is even normal to see many creators to re-upload their TikTok content straight onto Instagram since they already know it performs well.

Instagram Reels is a useful feature to keep up with the high demand for video content. But they need to perfect the feature for both user and creator.

TikTok it’s the best app and it’s pretty difficult to lose the number 1 position in 2021.

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Social Media Strategy: 5 Tips on How to Generate More Sales

Social media is a great tool for brands and businesses to connect with their target audiences, generate sales, and increase profits. But metrics such as the number of shares, likes, and views are not enough to measure your success.

To understand how well you’re promoting your business on social media, you should check and analyze how your target audience is engaging with your content.

You need to create a successful social media selling strategy. It will help you to connect with your target audience and also it will help you to generate more customers.

Social Media Strategy: How to Generate More Sales

Important Tip. You need to understand your audience better and build long-term relationships

Here are some effective tips about how to generate more sales with social media selling strategy.

  1. Build Credibility and Trust

These days many people purchase from brands or businesses they know, like, and trust. Building strong relationships helps establish credibility and trust with your audience. You can build credibility for your business with social media.

Every Instagram post, Facebook comment, LinkedIn post, or Tweet allows you to show your audience that you provide value to them. Social networks are a great place to connect directly with your audience and establish trust.

Here are some tips to build credibility with your audience.

Share relevant articles and other forms of content from your industry or niche.

Respond to queries to enhance their customer experience.

Keep your audience entertained by sharing relatable content.

Use insights to provide value to your readers.

You can use influencer marketing to gain the trust of your target audience.

Influencers are people who have many (Thousands) followers on social media platforms. They interact with their followers and know exactly what their audience likes, dislikes, etc.

By collaborating with influencers in your niche or topic you can reach their audience and build credibility.

  1. Discover The Needs of Your Target Audience

The best way to increase your sales is by understanding the needs of your target audience. By analyzing them, you will be able to personalize your offerings and provide better customer experiences.

Track what your audience is posting on social media channels. Discover useful information that will help you create content that they will engage with.

Also, you can use social media listening tools to monitor what people are saying about you, your services, and your competitors.

Important Tip. Identify common pain points (problems) that they’re facing and provide solutions to help them.

  1. Provide Value

One of the best ways to improve your social media strategy and generate more sales is to provide value to your audience consistently.

You need to create informative and quality content that can enrich your audience’s knowledge. Also, you can share useful content created by others.

By creating useful content regularly you can establish yourself as an authority in your niche. Once you have garnered the trust of your audience, it’s easier to generate more sales.

  1. Nurture Your Prospects

You have to identify and reach your audience or prospects, but many times they are not ready to buy. It might take days, weeks, or even months to turn a prospect into a customer. The best thing that you can do to engage with them is by nurturing them.

You can reach your prospects on social media platforms like Instagram, Facebook, YouTube, Twitter, or LinkedIn.

When communicating with them you need to nurture them. Provide insightful information, provide help, and build more trust.

Try to add a personal touch to your communications with them to improve your relationships with them.

  1. Share Stories

It’s better to share your success stories directly with your audience instead of having them find out about it from a third-party network like a news website or blog.

Sharing success stories with your audience helps build emotional connections with them.

Last Tip

There are many tips and techniques to turn your leads into your customers. These tactics can boost your social media performance and drive brand awareness.

To improve your social selling strategy, you should create valuable content to build your credibility and discover what your audience likes. It’s also necessary to nurture your prospects, build trust, and generate more sales.

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