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Social Media business marketing Startups

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

Social Media: 7 Tips on How to Improve Engagement and Grow Your business

It’s essential to understand the value of social media engagement and how it can affect the growth of your business. Many businesses and marketers still ignore that social media can boost their brand or generate more sales.

Attention! Without good content, you will not get the engagement you desire.

Social Media Tips: How to Improve Engagement and Grow Your business

Here are some tips you need to know about how to improve engagement and grow your business with social media.

  1. Best times to post on social media

It depends on what time your target audience is active on social media. But you can share your posts at random time intervals.

You can use random time intervals that do not follow any specific pattern (like 9:15, 3:50, 18:30, etc). It helps break free from the common intervals of social posting when everyone else is.

Try to stay ahead of all the noise and content on social platforms. You can try random times and see what works best for you.

  1. Long-Form Content

Long-form content is a good tip. Write more than a few words per sentence and make it interesting, educational, and engaging. There is too much fluff out there and in-depth content will help boost engagement.

Search engine ranking for blog content has already proved that long-form content works best and that now applies to social media. Twitter only recently extended its character count and LinkedIn and Facebook already have allowed that.

Not everything you share needs to be long-form. But it should be essential in your arsenal when posting. Your networks are more willing to read, click, and comment on material that is well-thought-out and informative.

  1. Use Hashtags and Tagging

The hashtag is a powerful feature for your social media engagement strategy (but should not be abused or you’ll look spammy). No one likes to see social posts from spam-bots.

Hashtags are not just for Twitter and Instagram, but they are useful with Facebook and LinkedIn. Many people are not using hashtags on Facebook or LinkedIn consistently. They ignore the opportunity to attract and engage more people.

Also, you can look ahead at hashtags that actually have some traction in your niche or topic.

Users who use the most widely used hashtags that are relevant to their content will reach a much larger audience. Also, content that sharing with hashtags receives up to 2x more engagements and clicks.

Additionally, you can use the “@” feature to tag people, companies, writers, etc. In social media posts will be a useful engagement tactic. But you need to be cautious and selective like hashtags or you may quickly get blocked.

  1. Use Emojis

These days emojis are used in social posts to boost engagement. They are popular, effective, and help content stand out a bit.

Also, emojis helps you to add your own unique personality or style to your social posts. Show off your style and make your post “pop” more.

  1. Comments, Likes, and Engagement

A pretty useful tip to boost engagement is to build relationships with people in your networks. You can use re-shares, comments, likes, to build a more personal and human touch.

You are seen as more engaged, involved, and more humanized. Getting involved builds a trust that your networks will appreciate and be more willing to engage with your future social posts.

Also, you can use identified hashtags and engage with new people who have similar interests to you or your niche. This can help not only build new social media engagement but can help grow your network of people who will like, enjoy, and trust your content.

  1. Mix-Up Your Content

It’s easy to get into a rhythm of just sharing links to articles. Only posting can get a bit repetitive and less engaging with your networks.

Instead, mix-up the content you share on social media. Re-purpose a blog post into a short video that could be shared, use specific parts to create images with no links, create gifs, etc.

Mixing-up your content in different mediums will help boost engagement and can boost older material that looks recent or innovative.

  1. Last Tip

Posting content a few times a day is not enough to build credibility, grow your network, or improve engagement.

Use these tips and techniques for a period of time, monitor your engagement, see which working best, and focus more on those specifically. Use types of content that attract more people, generate engagement and build relationships with your followers.

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How to transform your content into Great Videos

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infographic marketing Social Media

TikTok vs Instagram Reels: Who Wins? [Infographic]

Many users on social media have heard the buzz about Instagram Reels and the similarity to TikTok. Insta Reels is a great feature but it’s not so effective as TikTok is.

Reports show that users are excited and like the new Instagram feature. But average views on TikTok reach 1.19+ million, while Instagram Reels reach 1.2+ million.

Also, there is a huge difference in views per number of followers. The results came out to a 144% view rate on the number of followers for Instagram Reels and 24% for TikTok.

TikTok vs Instagram Reels: Why TikTok is More Effective?

The reach Instagram Reels can provide is astounding but it misses the key component that TikTok has. The community effect. TikTok is incredibly inclusive and has an array of young users to grandparents on the app.

On TikTok, it’s very easy to feel like you know personally the creator after watching his/her videos.

This is the reason why TikTok is so successful. A creator can turn their following into a “family” and there is a certain level of respect on the app that no other has.

For instance, a majority of users on TikTok can call someone out for copying a trend or video from someone else. Also, some creators spend hours producing their content. (it’s an art!)

The audience notices and takes it very seriously. Instagram, similarly has a million different users where ideas or original content can be stolen but the chances of being called out are impossible.

Insights You Need To Know

TikTok

TikTok is the most popular App in the world (2020) with more than 2.5B downloads. It’s a short-form video app that allows everyone to create funny, entertaining, and informative videos across different categories. It is also possible to duet with other creators and use a trendy song as a soundtrack.

Instagram Reels

Instagram Reels is one of the latest features offered by Instagram that has many similarities with TikTok. But it offers fewer features and tools to its users compared to TikTok.

Network and Content

Instagram is network-based and TikTok is content-oriented. This means that Instagram users will mostly see content posted by their family, friends, and anyone somehow related to people they know.

TikTok users will see a lot of content from people they don’t know, but based on their interest and on previous videos that they have engaged with.

Views and Community

Instagram Reels seems to want to boost views for those users that are using this new feature but the same content has fewer likes and comments compared to the same creators that posted on TikTok.

On TikTok, there’s a stronger community that is more engaging, that comments and shares more. Instagram Reels doesn’t show the number of Shares while TikTok shows it as a metric.

Analytics

TikTok gives analytical data to its users for each video posted. Instagram Reels doesn’t have any analytics for its Reels. TikTok users, thanks to data and insights, can understand which videos are liked the most.

Instagram Reels users can’t use insights for their creative and marketing decisions.

On TikTok users are giving strangers genuine compliments and advice, unlike other social media platforms.

TikTok is a powerhouse on its own because of all the features and feedback that provide to creators. On TikTok, creators can make better decisions after reviewing their latest statistics on the past few videos they’ve uploaded.

With the data they have through the platform, users can create better video concepts, know-how to best aesthetically appeal, and how to execute posting their video for successful results.

There is no way of tracking progress through Instagram Reels, so this leaves the creator with limited options when it comes to creativity.

Typically, it is even normal to see many creators to re-upload their TikTok content straight onto Instagram since they already know it performs well.

Instagram Reels is a useful feature to keep up with the high demand for video content. But they need to perfect the feature for both user and creator.

TikTok it’s the best app and it’s pretty difficult to lose the number 1 position in 2021.

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business blogging Ecommerce marketing Social Media Startups

Social Media Strategy: 5 Tips on How to Generate More Sales

Social media is a great tool for brands and businesses to connect with their target audiences, generate sales, and increase profits. But metrics such as the number of shares, likes, and views are not enough to measure your success.

To understand how well you’re promoting your business on social media, you should check and analyze how your target audience is engaging with your content.

You need to create a successful social media selling strategy. It will help you to connect with your target audience and also it will help you to generate more customers.

Social Media Strategy: How to Generate More Sales

Important Tip. You need to understand your audience better and build long-term relationships

Here are some effective tips about how to generate more sales with social media selling strategy.

  1. Build Credibility and Trust

These days many people purchase from brands or businesses they know, like, and trust. Building strong relationships helps establish credibility and trust with your audience. You can build credibility for your business with social media.

Every Instagram post, Facebook comment, LinkedIn post, or Tweet allows you to show your audience that you provide value to them. Social networks are a great place to connect directly with your audience and establish trust.

Here are some tips to build credibility with your audience.

Share relevant articles and other forms of content from your industry or niche.

Respond to queries to enhance their customer experience.

Keep your audience entertained by sharing relatable content.

Use insights to provide value to your readers.

You can use influencer marketing to gain the trust of your target audience.

Influencers are people who have many (Thousands) followers on social media platforms. They interact with their followers and know exactly what their audience likes, dislikes, etc.

By collaborating with influencers in your niche or topic you can reach their audience and build credibility.

  1. Discover The Needs of Your Target Audience

The best way to increase your sales is by understanding the needs of your target audience. By analyzing them, you will be able to personalize your offerings and provide better customer experiences.

Track what your audience is posting on social media channels. Discover useful information that will help you create content that they will engage with.

Also, you can use social media listening tools to monitor what people are saying about you, your services, and your competitors.

Important Tip. Identify common pain points (problems) that they’re facing and provide solutions to help them.

  1. Provide Value

One of the best ways to improve your social media strategy and generate more sales is to provide value to your audience consistently.

You need to create informative and quality content that can enrich your audience’s knowledge. Also, you can share useful content created by others.

By creating useful content regularly you can establish yourself as an authority in your niche. Once you have garnered the trust of your audience, it’s easier to generate more sales.

  1. Nurture Your Prospects

You have to identify and reach your audience or prospects, but many times they are not ready to buy. It might take days, weeks, or even months to turn a prospect into a customer. The best thing that you can do to engage with them is by nurturing them.

You can reach your prospects on social media platforms like Instagram, Facebook, YouTube, Twitter, or LinkedIn.

When communicating with them you need to nurture them. Provide insightful information, provide help, and build more trust.

Try to add a personal touch to your communications with them to improve your relationships with them.

  1. Share Stories

It’s better to share your success stories directly with your audience instead of having them find out about it from a third-party network like a news website or blog.

Sharing success stories with your audience helps build emotional connections with them.

Last Tip

There are many tips and techniques to turn your leads into your customers. These tactics can boost your social media performance and drive brand awareness.

To improve your social selling strategy, you should create valuable content to build your credibility and discover what your audience likes. It’s also necessary to nurture your prospects, build trust, and generate more sales.

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How to transform your content into Great Videos

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Security business Social Media

Social Media: 3 Effective Tips on How to Avoid Scams

Social media usage get an incredible growth because of the pandemic. But unfortunately, this presents an opportunity for scammers, too.

Stats show that that the number of people losing money after getting scammed on social media has tripled in the last year (2020). People are looking for ways to avoid identity theft or other scams on social media platforms.

Social Media Tips: How to Avoid Scams

Here are some useful tips on how to avoid scams or hackers on social media.

  1. Types of Social Media Scams

There are many types of social media scams. The term is quite vague and can cover any type of scam you can find on social networks.

Types of common social media scams

● Phishing scams. Links sent to you via messages or published by fake pages may go to websites that are not secure. You might have accidentally given up personal details or even money.

● Romance scams. Some scammers go in-depth. They may pretend to be someone else and try to convince you to send them money, playing with your feelings. They may do the same thing to collect details from you to sell or use for credit card applications.

Dating apps have made romance scams even more prevalent. You need to pay more attention to dating apps.

● Quizzes. When you see quizzes on social media, you might think they are harmless. But these are common methods to get your personal details and they can be used to harm you.

● “Stuck” scams. People might use social media as a way to pretend to be a relative or friend. They pretend that they need help (Money) because they are stuck abroad or in financial trouble.

Unfortunately, these are just some of the types of scams. But there are even more inventive techniques to steal your information to make a profit.

  1. How to Protect Your Privacy and Avoid Scams

Luckily, you can protect yourself against identity theft and social media scams. Don’t forget that people don’t need your card details to scam you. Identity theft is more complex, and they might make a lot of money applying for finance in your name.

Useful Tips

● Use antivirus software. Effective antivirus software can help you a lot. There are also software solutions for identity monitoring or even managing your passwords.

● Don’t share personal details. On social media, a lot of people are sharing personal details. Do you know and trust everyone on social media? The answer is probably “no”. Don’t share personal details.

● Use secure passwords. Special characters and mysterious passwords are a must. Don’t make it easy for someone to access your accounts, it is better to use two-factor authentication. You can even use a secure password manager if you struggle to keep track.

● Verify who is contacting you. If someone reaches out, you should always check who it is and whether or not they are legitimate.

● Avoid public Wi-Fi networks. Public and unsecure networks may provide a way for scammers to track your activity and steal details.

  1. General Safety Rules

Create strong passwords, and make sure you set up a different password for each social media account. Install Google Authenticator for two-factor authentication (2FA) and enhance your security.

Stay away from fake accounts. Some platforms allow anyone to follow you, but you can always block them or ignore them if you don’t know them in real life. Fake accounts may want to scam you, so don’t click on suspicious links.

Also, you don’t have to open every direct message (DM) or answer every question.

When it comes to your phone, make sure to use a password to protect it. Always use antivirus software on your computer. Regularly update your browsers and operating systems.

Also, it’s important to read the privacy policies of platforms you’re using and customize your accounts to hide personal information.

The threats or scams on social media are very common, and you need to know how to avoid them. Also, you can report anyone or anything that makes you feel uncomfortable.

Categories
Social Media business marketing Startups

Social Media Apps: Stats and Facts You Need To Know

A world full of smartphone users with little knowledge of digital technology would require a platform to interact with people worldwide – a forum where they can chat with others, share their feelings or thinking, and advertise their products for earning purposes.

This platform is provided by social media apps like Facebook, Instagram, Twitter, TikTok, YouTube, etc, that let users interact or even make purchases.

Social Media Apps: Stats and Facts

The social media market will keep growing. The increasing social media market encourages people to build their apps and increase their profits.

Here are some interesting tips and facts about social media apps you need to know.

  1. Rise and Profits of Social Media Apps

Social media apps like YouTube, Instagram, TikTok, and Facebook have more than a billion users. These social media apps have to change the way that people interacting, accessing information, or buying products.

Stats show that social media apps are used mostly by young people aged between 18 to 30. But these days people of all ages are using social media apps. Instagram, TikTok, and Snapchat are popular among young groups.

With so many active users, marketers, or businesses who running a social media app or market an app would profit a lot in the future. People who have better knowledge about digital marketing invest in apps and gain profits by using their products and knowledge as a middleman.

  1. Benefits and Advantages

Social media apps will help you to increase the reach of your products to many people worldwide.

You can reach your target audience within seconds and at no cost.

You can track the insights of your product. (total number of shares and mentions).

Social media apps can help you to build relationships and trust with your customers. So you can grow your brand and profits.

  1. Predictions About Social Media Apps

In the next years, social media apps will have better visualization for usage by users, more creative and funny content, better personalization, better user security, and personal information safety.

The social media market will expand its reach and the users will gain profits by displaying their products on the social media page.

Data about Social Media, Mobile Phones, and Internet

5.112 billion mobile phone users worldwide

4.388 billion internet users worldwide

3.484 billion social media users worldwide

Social media platforms are the best way to promote your app.

  1. How to Create A Successful App

a). Research

Every successful project starts with research. Do not develop a mobile app just because is a trend.

Start with identifying an existing problem and how your app can give the solution. The main reason or purpose of apps is to provide solutions!

Also, is essential to do a competitor analysis and find the gaps in their app development (take it to your advantage).

b). Unique

If you want your mobile app to be successful, it can give what apps from other businesses are not. Stand out in the crowd, innovate, and customers will want to use your app.

c). User Experience and Design (Simple and Easy)

If your app is simple and easy to use will become popular. Users are looking for something that will increase efficiency and effectiveness most simply. The design should be simple and easy to understand.

Keep the user interface simple and user-friendly. Excellent user experience is a must for a mobile app to be successful.

d). Performance

You need to test your app for loading speed and other hurdles or difficulties before you launch it. No one will want to use an app whose performance is terrible. The founders of successful mobile apps understand this very well.

e). Customers Support

The most successful mobile apps have awesome customer support. Customer support plays an essential role in making your app popular and profitable.

Customers will trust your app if you provide a helpline. Without help, your customers would be frustrated and probably will not trust your brand, even if the error was from their end.

Making a successful app requires effort and dedication. It does not stop at design and implementation. It goes all the way to support.

Always pay attention to user feedback and improve your app.

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Also, How to transform your content into Great Videos.