The pandemic has affected millions of people worldwide. But also it affected the world economy. So mobile marketing and apps have also been affected. But coronavirus has helped some types of mobile apps to grow pretty fast.
Here are some trends in mobile marketing and apps you need to know. Digital marketing is becoming mobile.
- Mobile Phones and Shopping
Smartphones are very popular devices to surf online and online shopping. During the coronavirus pandemic, more and more people are using their mobile phones to shopping online.
- Voice Control and Voice Search
Stats show that people unlock their smartphones approximately 80-90 times per day. Because of coronavirus, users are seeking to avoid touching their smartphones so often.
So voice control on mobile-devices is very popular. For the same reason, people are using voice search on mobile devices.
- Mobile Ads and Engagement
Mobile ad engagement still growing. Stats show that the level of engagement for mobile ads has risen 17% over the past months. Many businesses have started to use mobile ads to generate more sales and profits.
Trending Apps and Coronavirus
Many stats show that the use of mobile games in the second quarter of 2020 increased by 45%. (Pandemic Effect)
Games are a very easy way for many people to entertain. So during the lockdown period, many people play games to release stress and amuse themselves.
Remote Working (Work-from-Home) Apps
Because of coronavirus, many companies decided to close their offices and allowing their employees to work remotely. Working-from-home is the new normal. Many people are looking for apps for remote work and online communication with colleagues.
Another type of popular apps is education apps. Many universities have temporarily closed their doors. So many students and teachers are using e-learning mobile apps.
Mobile education apps have become a necessity for teaching and learning from home. (New Normal Education)
Health and Fitness Apps
These days many people are worried about their health and searching for medical care apps, mental health apps (for stress release), fitness apps to help them exercising when staying at home.
Entertainment, Social Media, and Video Apps
There are also entertainment apps that help people to feel part of society (avoid loneliness). YouTube, Netflix, Spotify, and others have become even more popular in app stores.
Social media apps also are very popular. Social distancing drives many people to communicate with friends, relatives, and colleagues, post content, and share on social media.
Video apps help people to communicate and share videos on social media. They feel a part of the community, forget the pandemic, and avoid stress.
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