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YouTube Statistics: Demographics and Facts [Infographic]

YouTube is the most popular video platform. The hype around YouTube is centered around its simplicity and popularity of video content. Video content creators can easily upload and share a video within minutes (reaching a big audience around the world).

Users can share YouTube videos across their social media platforms, embed them into blog posts, or in forums.

On YouTube, you can find whatever you need. Beauty treatments, diets, and healthy guides, video game guides, e-learning courses, vlogs, product reviews, there’s something for everyone on YouTube.

  1. General Stats

YouTube has over 2 billion monthly active users

The total number of daily active users is 30+ million

There are over 300,000 YouTube TV paying subscribers

Each visitors spends around 11 minutes and 24 seconds per day on YouTube

More than 100 countries have their local version of YouTube

YouTube accounts for more than one-third of mobile internet traffic

Over 50% of YouTube users visit the site daily

Online video will account for 79% of internet traffic this year

500 hours of content are uploaded to YouTube every minute

  1. Demographics Stats

YouTube accounts for 67% of online video consumption among Millenials

81% of US internet users between the ages of 15 and 25 years old use YouTube

YouTube reaches 95% of internet users over 55 during the average month

Two-thirds of Millenials say they can find how-to content for almost anything on YouTube

79% of internet users say they have a YouTube account

At least 90% of US internet users aged 18 to 44 years old accessed YouTube

90% of US digital video viewers use YouTube

Almost 15% of YouTube’s site traffic comes from the US

Only 33% of popular YouTube videos are in English

  1. Marketing Stats

8 out of 10 marketers believe YouTube to be the most effective video marketing platform

70% of shoppers say they are open to learning about products from brands on YouTube

62% of YouTube mobile advertising receives the viewers’ attention

95% of YouTube ads are audible

93% of ads are viewable

Among digital channels and platforms, YouTube has the second-most influence on purchases

YouTube users are 3 times more likely to watch a tutorial compare to reading instructions

Two-thirds of shoppers say the video is their source of purchase inspiration

YouTube is the second-most popular place to post videos among businesses

Nearly half of marketers are investing in YouTube advertising

Mobile YouTube ads are 84% more likely to engage prospects than a TV ad

  1. Usage Stats

2019 saw a 39% increase in users watching YouTube on TV screens

70% of the total watch time on YouTube is via a mobile device

1 billion hours of video are watched via YouTube every day

The average user views about 6.740 pages every day

Product reviews, how-tos, and vlogs are within the top three types of videos that get a lot of views

  1. Fun Facts About YouTube

Gangnam Style was so popular that it broke YouTube’s video counter

20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds

YouTube is the second-largest search engine in the world

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eCommerce: Tips on How to Create an Effective Marketing Strategy

An effective marketing strategy for your eCommerce is very important to drive traffic and customers to your online store. eCommerce marketers and business owners need to know trends and tips to create effective marketing strategies.

Here are some effective tips about how to create a successful marketing strategy for your eCommerce website.

  1. Email Marketing

Email marketing is when you send promotional email messages to your subscribers and customers.

There are many ways to use email marketing campaigns for eCommerce marketing. You can use eCommerce marketing automation to inform your customers about your offers, discounts, promotions, or giveaways. Here are a few different emails you can send:

Welcome emails: Emails sent to new subscribers or customers.

Sales, discounts, or promotions: Emails sent to customers notifying them about a sale or promotion. These kinds of emails can also be used to notify customers of a new product line or a giveaway.

Shipping notification: these messages are sent to inform a customer that their products have been shipped.

Nurture emails: these emails are sent to nurture the customer and bring them back to your eCommerce store or website.

  1. eCommerce and Content Marketing

Content marketing is a pretty effective strategy to generate more sales. Everything is content. Your product description, sales banners, product photos. All of this content can be used to send to your customers.

Content is a necessity to grow your brand and your eCommerce business. Content can have many forms:

Articles
Visuals
Product photos
Product description
Infographics
GIFs
Videos
Even memes

How to create a content marketing strategy for your eCommerce.

Your content always needs to drive people back to your business. Your content need to resonate with your target audience (customers).

Creating great content can be difficult and time-consuming, but it’s valuable because Google loves quality and fresh content. It’s the best way to achieve higher rankings.

So updating your eCommerce site with fresh, quality, and SEO-friendly content helps Google crawl and index your site. A successful content marketing strategy will generate more targeted traffic to your eCommerce website and probably more sales.

  1. Referral Marketing

Referral marketing is one of the most powerful strategies. It’s the old but classic word-of-mouth strategy. You need to encourage customers to refer their friends and family. You can offer a discount, a giveaway, or even a gift if they refer new customers to your eCommerce business. (Referral marketing it’s like affiliate marketing but more friendly).

Your happy customers is a great way to boost your business and revenue. Stats show that is easier and more effective to trust your friends who have similar interests with you and not a brand or business you may not even know.

  1. Instagram Marketing – Visual Marketing

Ecommerce marketing mostly is about visuals. If you are using Instagram to promote your eCommerce business you need to know some tips.

Use a posting schedule: there’s no rule for how often or when, but many marketers say “the more the better”

Use relevant hashtags: Instagram loves hashtags more than any other social media platform.

Put your eCommerce in your bio: Instagram doesn’t let you put links in your posts. So you need to put your link in your bio to drive traffic to your store.

Engagement: When customers comment on your posts, interact with them, and do what you can to engage them.

Look at your competitors to see what works best for them and then try their methods and techniques.

  1. Use Personalization Marketing

Many people get bored with ads and promotional messages. So you need to use personalization marketing. If you can personalize your messages, and even site recommendations, your customers will be more happy and active. You need to know what your customers need or searching for.

So you can easily fill their needs. (Great Tip!)

  1. Live Chat and Chat Bots

Live chat can increase your sales if you help your customers with instant answers. live chat can give your customers the information they need or help them to solve, fix, a problem. If you don’t help your customers they will go to your competitors. Help is pretty valuable!

You can even use live chatbots to answer common questions. These days many eCommerce businesses are using chatbots because they are pretty helpful and fast. Chatbots are working for free 24 hours every day!

  1. Retargeting Marketing

Many people (maybe all!) do not buy on their first visit to a website. So it’s very important to have a retargeting marketing strategy.

One of the most effective ways is to run retargeting ads on other websites. When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products. (Google has started this strategy a long time ago!)

You can also retarget customers with email campaigns.

These days many businesses are creating retargeting marketing strategies with the help of artificial intelligence. Probably it’s the future of marketing.

You can use many eCommerce marketing strategies. Experiment, try new ideas and get creative. Effective marketing strategies will help you to build trust, relationships, and loyal customers that will buy from your business, eCommerce store, many times.

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Digital Marketing: How To Improve Your Business Marketing

If you are an entrepreneur, business owner, or marketer you need to have the necessary marketing skills and also you need to know the latest trends and techniques about effective digital marketing. These days digital marketing is very popular and profitable because many people are working from home. Pandemic has changed our lives and the way we work.

Here are some tips about how to improve your business digital marketing strategies.

  1. Know and Understand SEO Techniques

SEO (search engine optimization) is a necessity for online businesses. It’s a basic tool and has been in digital marketing for a long time already. SEO has changed but the principle remains the same.

SEO is the process of optimizing your website content to show up most effectively on online searches (search engines). SEO can influence and improve many functions across a business. SEO can improve the performance of your website and get higher rankings on search engines. (Google).

  1. Understand Analytics

Data and analytics is another important area to understand and use effectively on your marketing strategy. Now there is more data available about your customers, your competitors, your business, than ever before.

So you need to understand data to create a successful digital marketing strategy. You can use Google Analytics (Free) to improve your marketing strategy and your website or blog.

  1. Social Media

Effective communication is very important for your business. You can improve relationships with customers and gain their trust. One of the main channels of communication in business is social media. If you know how to use social media platforms effectively can have a positive impact on marketing.

Different social media channels are ideal to reach specific groups of audiences and niches. With social media, you can improve awareness of a brand, generate sales, increase targeted traffic, and get more followers. (Free Promotion)

  1. Understand Your Customers

By learning more about your customers and your target audience you can improve your digital marketing strategies. You need to get better customer insights and use this information directly.

If you know and respond to the demands and needs of your target audience right away you have a great advantage.

Customer insight can come from many sources. From customers themselves or from analyzing their actions and behaviors. If you get their opinions, thoughts, and feelings, you can get a direct insight into how they react or respond to certain things. (a new product launch or a survey)

When you know your target audience (Insights) you know their problems and needs. So you can provide (promote) the best solutions. (Products or Services)

  1. Technology is Changing

Technology is changing and new tools and platforms are presented every day. From new software to new forms of hardware used to access information, technology has a great impact on marketing and online business.

It’s important to know what kinds of technology your target market is using or interested in. Many people worldwide searching online information through mobile devices such as smartphones or tablets. Also, the increase in voice-activated tools means that it is very important to understand their impact.

  1. Video Marketing and Optimization

Videos should be optimized for social media because most people are engaging with it. Many people are using smartphones and other mobile gadgets which can easily allows all the social media channels.

So, you need to create videos based on the social media optimization way. The social media channels like Facebook, Instagram, Twitter, TikTok, etc., are playing a vital role in business promotions.

  1. Attract Mobile Users

Mobile users are very important to digital marketing. Most of the consumers are preferring online shopping and they are not willing to go shop and purchase the products. Online shopping save time and money. Very Important!

So, your business needs to have an effective mobile-friendly website.

It’s very important to create awareness in your target audience. If you know the trends and secrets of digital marketing you can create a new marketing strategy to promote successfully your business.

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Online Reviews: Why it’s Very Important for Your Business Marketing Strategy

These days people are searching for online reviews before buying a product or service. Online reviews can help people to make the right decision and buy what they need, not what businesses advertising.

Positive reviews generate more sales for your business. Negative reviews can send people to your competitors.

Here are some effective tips you need to know about online reviews and how to generate more sales.

Customer is The King of Business Marketing Strategy

Customers, as you know, are the people who purchase your product or service. Customers are very important for your business. They have the power to grow your business if they are satisfied with your product or service.

The primary goal of your business it’s to give customer satisfaction.

Many successful marketers say that “Customer is the king of your business marketing strategy”. A satisfied customer recommends the product or services to others. (friends, family, etc). A satisfied customer is your best, free, marketer!

Also, very important for your business are the employees. Like your customers, employees can make or break a business. A happy employee is valuable for your business. Happy employees love your business and they will promote it for free.

Customers and Reviews

Satisfied customers and happy employees are the people who will give positive reviews. But unsatisfied customers and unhappy employees will give the business negative reviews.

Reviews give you the power and the knowledge you need to improve and grow your business.

Reviews provide feedback for your business. Reviews are based on the customer’s experience with the products or services they get. Also, positive reviews can increase targeted traffic to your website. (More Customers and Sales)

Positive reviews will attract potential customers. Likewise, negative reviews can change the decision of potential customers. Negative reviews will help you to see what type of improvement your business needs.

  • Important Tip! Not all reviews are trustworthy and real! There are many fake reviews or even paid reviews. You need to know if the review your read is real or not. You need to search and read reviews carefully!

How and Where You Get Reviews

Review Websites

With online shopping and e-commerce keep growing (Pandemic Effect), online reviews have become a necessity for online shoppers. Before people decide to buy search and read reviews.

There are many review sites that you can make use of. Important! You need to use trusted review sites.

Social Media Marketing

You need to increase your presence on social media and build your following. Be consistent and increase your engagements. Social media is an excellent avenue to get reviews and generate sales.

YouTube Reviews

YouTube is the most popular video channel. On YouTube, you can find many reviews for products or services. Attention! Many reviews on YouTube are not trustworthy because many marketers use reviews to sell their or affiliate products/services. Search Carefully!

Surveys

Surveys are an effective source of reviews. Many companies, big and small, are using reviews because they need the opinion of real people (Customers).

Surveys can be done online. You have to create questions, invite participants, and analyze results.

The Influence Of Online Reviews

Online reviews pretty often influence the purchasing decision of people. They are given the power to express their likes and dislikes. So your business needs to influence consumers on their decision journey.

In the process of gathering information, online reviews are one of the best resources for the consumers.

Positive reviews mean positive information and a higher possibility for more sales. A positive review can also attract more potential customers. Positive reviews mean high sales, and high sales mean business growth.

How to Attract More Buyers (More Sales)

Online shopping is the trend in the online world today. The buying habits of people are changing. Online reviews allow them to get relevant information about a product or service.

You need to have high-quality products or services and logical prices. The competition is high and pretty hard. Also, you need an effective after-sales service. Many companies ignore that point and lose customers and sales.

Important Tip. Offer your loyal customers a gift or a giveaway and tell them to write positive testimonials about your business. It’s a great way to attract more interested people and increase your sales.

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Content Marketing: How to Create a Successful Strategy in 2021

Many stats shows that businesses need to invest in content marketing to increase targeted traffic, generate leads, and profits. Content marketing doesn’t work because famous marketers and experts said it.

It works because it’s a necessity. Don’t forget – Content is King! –

Content marketing is a long-term strategy and process. You need to create, publish, and promote informative and educational content that helps you reach your target audience, solve their problems, and grow your business.

Here are some effective tips you need to know about how to create a successful content marketing strategy in 2021.

  1. Competition Is High (But You Can Win Big Business!)

Many businesses investing in online marketing, the competition is high and keep growing. But don’t forget that effective content marketing, creativity, and flexibility, can win big budgets and big business.

  1. Focus More on Brand Awareness

These days are very difficult for brands and businesses. Many brands cannot engage people who simply don’t want or don’t like to buy. (Economical crisis) Your brand must continue to stay attractive and useful.

You need to focus on brand awareness.

  1. Learn from Your Customers

Now is a good time to use things you’ve learned from your customers throughout the pandemic. With social media platforms, it’s easy to start conversations, ask questions, and learn about their problems.

You can create a survey on Facebook, Instagram, Twitter, or any other platform are using your customers.

  1. Help Your Customers – Build Trust

An effective content marketing strategy can build relationships and trust. Your customers still have many problems and desires, and they’re looking for solutions online. They are looking for help.

By creating useful articles, videos, courses, webinars, you can help your audience and gain their trust. If they find your content valuable, when they’re ready to pay for products or services, they’ll come back to you because they trust you.

  1. Responsive and Fast

You don’t have to use every social media platform. But you need to become responsive on platforms you use. If you take hours or days to respond when someone reaches out to you, they will go away.

Responsive isn’t just about replying quickly. It’s about serving people quickly. People expect to receive customer service in seconds. If you redirect them to another channel for help, pretty soon they will leave your business.

  1. Use Featured Snippets – Google Trend

Featured snippets are a type of information box that appears at the top of a search result page. A user can get almost complete answers to their questions in a snapshot.

A successful content marketing strategy needs to use a featured snippet. You need to create high-quality content, user-friendly, and Google-friendly too.

  1. Mobile-Friendly Website

Many people are using their mobile phones or mobile devices to get online information or search online. it’s very important to create better mobile experiences for your visitors. You need to have a mobile-friendly website.

Also, make navigation on your site simpler to make better mobile experiences for your visitors.

These days Google indexes mobile versions of your site first. Google loves mobile-friendly websites! Also, it’s very important to use mobile responsive themes to make sure that your site loads in 3 seconds or less.

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