Tag: marketing

Categories
marketing business Startups

Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

Marketing Strategies: 5 Tips on How to Improve Customer Loyalty and Increase sales

These days are very difficult (Pandemic) for your online business. You need to improve customer loyalty to increase sales and grow your brand. If customers are not loyal, they’ll buy from your competitors.

Customer loyalty is a necessity if you want your online business to be successful.

Marketing Strategies: How to Improve Customer Loyalty and Increase sales

Here are some marketing strategies and tips about how to improve customer loyalty and increase your sales.

  1. Customer Loyalty and Appreciation

People want to feel appreciated. Your customers could have chosen another brand, but they decided to buy from you. Show them that you appreciate their purchase through gifts and rewards.

  1. Give Gifts to Customers

It’s no-right to think that if you give gifts you will “buy” your customer loyalty. Remember that your competitors also have loyalty programs. Some customers expect some kind of reward after making a purchase, especially when repeat business is the norm.

If you want to make an impact with your gifts and improve your customer loyalty you need to put some thought into it. It needs to be a gift that provides value to the customer, otherwise, it’s just a waste of your money.

It’s better to give something special. Give them something that feels like a bonus or a prize. And if it’s unexpected all the better!

  1. Types of Customers and Gifts

Prospective Customers

The best way to add value to a customer is to give them something they need. There are two main types of customers: prospective and current. Prospective clients are those people that are interested in your brand but they haven’t made any purchase.

A prospective client may subscribe to your email newsletter, read your blog, or follow you on social media.

The best gift to give prospective customers is a free prize. Choose something that is trendy and is related to your brand.

You can host a competition and give prizes to winners. People should register using their names and email addresses if they want to take part in the competition. You can hold the competition on your social media page or at a live event.

This competition will boost your brand’s visibility and increase your online followers. People will be talking about your brand.

If it’s a live event, you can give all the participants branded items with your company name and logo.

You can use the competition email list to send prospective clients more information about your products or services.

Send them one week later another email that offers them a discount for being first-time buyers.

Current Customers

You can provide value for your current customers by giving them points. For every purchase they make, they earn points equivalent to the purchase value.

You can also create special VIP loyalty programs for frequent buyers. They spend more on your business. There should be exclusive discounts and gift coupons for this category. Since this category has your most loyal customers, they deserve special rewards.

  1. Value and Expense

Any gift you give to prospective and current customers must add value to your business. You need to not overspending. Calculate the overall value of a client. How much does a customer spend on your products every month or year?

The value of the gift should be equal to the average annual expenditure of the customer.

Attention! With new customers, it can be tricky because you don’t know if they continue to support your business or they only want the gift and then will disappear.

  1. Gift Personalization

If you want customers to remember and support your brand, you have to make the gift unique. Look into individual customer profiles. Do they have families? What are their hobbies or interests?

It’s not always possible to know enough about individual customers to get them something highly personalized. You can use more generic gifts, particularly those related to your industry because if the customer falls into your target demographics, they probably have the same wants and needs.

If you want to avoid the guessing game use discounts or cash rewards. Also, you can use prepaid debit gift cards. These gift cards are very popular and many brands are using them.

Gift cards work like cash and can be used anywhere that takes typical debit/credit cards.

You can add your brand logo on gift cards to remind them of your business every time they use their gift card.

It’s important to satisfy your customers. Satisfied customers are loyal to your business, buy more, and advertise your brand for free. So take action now! Create a new marketing strategy, improve your customer loyalty, and increase your sales.

Categories
marketing blogging business seo Social Media Startups

Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

Many people worldwide love and prefer online shopping. If you want to make money online then affiliate marketing is the way to go. When you opt for affiliate marketing as your business model, you’ll be able to make money off products and services you don’t have to make or provide customer service for.

Affiliate Marketing: How to Make Money Online in 2021

Here are some useful tips on how to make money online with affiliate marketing in 2021.

  1. Research and Test Your Niche

Before you start your affiliate marketing business, you need to find a profitable niche. If you find a niche that you like or you have knowledge about it, test it and make sure that it’s going to work.

Be sure that the affiliate commissions you’ll get are high enough for your affiliate marketing business.

  1. SEO and Keywords

One of the best sources to generate targeted traffic for affiliate sales is SEO (Search Engine Optimization). When you get traffic from the search engines, you’re getting traffic from people that are looking for exactly what you have to offer.

There are different types of keywords to target. Some keywords are not popular or targeted, which means these people are not ready to buy. Some keywords are buyer keywords, which means these people are almost ready to buy your product or service.

Having a mix of keywords will allow you to grow your target audience and generate more sales.

  1. Know your Target Audience

It’s important to know how to speak to your target audience and what to offer them. The only way you can know these things is by knowing who they are and what they want or need.

You should know your target audience before you start promoting your products. But you can learn even more about them through analytics, surveys, questions, even giveaways.

  1. Use Many Offers

If you’re only promoting one offer (Product), your affiliate earnings are not very sure. The company (Vendor) might decide to discontinue a product or service, or they might change their affiliate commissions.

Having many offers will allow you to quickly change your strategy if anything goes wrong with your first affiliate offer.

  1. Tracking Your Affiliate Links

Tracking your affiliate links is important. You should use a unique URL from the affiliate program. When you do this, you’ll be able to know exactly where the sales are coming from.

These unique tracking URLs will allow you to know where to focus your efforts. You know what’s works and what’s not.

This is one of the most important affiliates marketing tips you need to know.

  1. Retargeting

If you’re not retargeting the people you already made an offer to, you will lose sales and money. Your audience might not have been ready to buy the first time they saw the offer. Many stats show that people need to see an offer 5-7 times before deciding to buy.

  1. Thank You Page and Relevant Offers

A thank you page just says, “Thank you.” Instead of only having a thank you put a relevant affiliate offer there and allow them to buy from you. Help your target audience to discover more opportunities (And your business too).

  1. Personalization and Brand

You want to connect with your readers to make your affiliate business successful. The fastest way to connect with your readers is by showing off who you are and what your business all about.

Having a photo of yourself and a little bit (Bio) about who you are on your blog’s sidebar is a great way to get people to connect with you, which can lead to higher conversion rates. Personalization of your brand is one of the most successful affiliate marketing tips to increase your sales.

Take A Look – FREE

Affiliate Marketing: Trends and Tips to Make Money Online in 2021 from john tsantalis

Now you know more about successful affiliate marketing tips that will help you to make money online. Use these affiliate marketing tips to create a profitable business and keep working and learning. The first step to success – Take Action Now!

Categories
Social Media blogging business marketing Startups

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.

Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.

The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.

Why Social Media Marketing is Important

It’s the fastest way to spread the word about a new product, service, or interesting news.

Social Media Marketing: 6 Tips for Beginners

It’s a trend – Millions of people spend their time on social media networks.

It’s the new marketing tool – Marketers know where is their target audience

It’s the new sales channel – Recent studies show that social media is becoming a great sales channel

Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.

  1. How to Choose Social Media Platforms

As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.

This is a common mistake that many beginners do and then they think that social media marketing does not work.

A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.

Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.

If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.

  1. Connect Your Blog with Your Social Media Pages

The next step is to connect your website or blog with your social media pages.

There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.

  1. Follow Influencers in Your Niche

The next step is to find people to follow but it’s better to find and follow influencers in your niche.

Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.

A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.

  1. Keep a Balance (following and followers)

You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.

A balanced profile is better for your SEO strategy.

Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)

A strong profile is someone that has more followers than following.

  1. Share Interesting and Informative Content (text, images, videos)

This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.

If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche or topic

Motivational Quotes

Research studies

Images and Videos

Funny stuff (a funny image or video to make your followers smile)

Hashtags (#) can make your content more searchable

  1. Follow The Rules

Social media networks have rules to keep spammers away.

You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.

It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.

Categories
marketing blogging business seo Social Media

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

Word-of-Mouth Marketing: How to Promote and Grow Your Business

Here are some strategies for the word of mouth marketing and how to promote and grow your business.

The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.

2 Popular Types of WOM

a) Organic Word-of-Mouth

Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.

This type of WOM is free. All you have to do is focus on providing an excellent customer experience.

b) Amplified Word-of-Mouth

Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.

The Benefits of Word-of-Mouth-Marketing

Humans are social creatures, and we trust opinions and recommendations from other people.

So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.

Also, 85% of small businesses get discovered as a result of WOM recommendations.

Like most online marketing forms, WOM works best when you have an effective strategy.

Here are some strategies you can use

  1. User-Generated Content

User-generated content is when customers publish online content that supports your content marketing strategy or plan.

This is great because it requires minimal effort from you. It’s free advertising for your business.

  1. Create Viral Content (Video) on Social Media

Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.

Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)

Start publishing shareable videos on social media now.

  1. Influencer Marketing

Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.

Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.

The key to influencer marketing success is to create an authentic marketing strategy.

You need to have loyal brand ambassadors to represent and promote your products.

  1. Referral Marketing

Referral marketing is about when an individual share a positive opinion about your product with others.

Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.

It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.

  1. Build Long-Term Relationships

It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.

Also, check if it’s easy for customers to contact you with their questions or concerns.

You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.

  1. Start A Blog

Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.

Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.

You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.

It’s essential to create high-quality content to achieve higher rankings and SEO success.

Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.

It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!

Categories
business blogging marketing seo Social Media Startups

Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

These days small business owners need to use modern types of digital marketing. Marketing channels like social media, content creation, and marketing automation are replacing traditional marketing tools.

But many small business owners don’t know how to use digital marketing methods to grow their business. It’s important to sharpen and improve your digital marketing skills.

Digital Marketing Strategies To Grow Your Small Business

Here are some useful tips about how to improve your digital marketing strategies and how to grow your small business.

  1. Create a Successful Social Media Strategy

It’s impossible to succeed on social media without a successful strategy. You can’t post whatever you want, whenever you want. It’s a big mistake. Successful social media strategy means being consistent, provide value, and engaging with followers.

Also, it means that you know your target audience.

  1. Promote Your Blog Content

You have a business blog. How can you promote it? Use your social media accounts to promote it. Facebook it’s a great platform to market your blog. Twitter is also a great resource for content and you should use it. Also, you can use LinkedIn to promote your blog content.

It’s important to share your blog content on social media platforms where your target audience is active.

  1. Use An SEO Strategy

An important aspect of digital marketing is SEO (search engine optimization). Attention! An SEO strategy can be intimidating and confusing. It’s also not a fix it and forget it process. SEO is a long-term strategy and you cannot achieve higher rankings right away. This is the reason why many small business owners need an SEO expert to help them.

  1. Quality Content and Credibility

Many small business owners are choosing quantity over quality when creating content. They believe that more blog posts mean more visibility. This may be true, but quality content will help you to build credibility.

Also, credibility will help your SEO strategy. But many business owners and marketers ignore this important tip.

  1. Outsourcing

Don’t be afraid to send out tasks to other employees or even outsource your tasks. Delegating tasks to others can save you time and put more focus on your to-do list to improve quality.

You can hire an agency or a virtual assistant to help you.

  1. Know Your Audience

Most brands and businesses aren’t promoting their products to every person on Earth. They have a specific audience in mind. It’s their target audience. Your content and social posts should target this audience. You should publish content that appeals to their specific interests or needs.

  1. Add a Personal Touch

Customers and interested people react well to a business they feel like they know. Share who you are and talk about your business. Also, you can create a behind-the-scenes video, to show how your business works.

  1. Think and Test

There are many social media platforms to use. So before you create a social media strategy you need to think and test. Testing is the best way to know if your strategy works or not. Put in the time upfront and save yourself time in the long run.

  1. Testimonials

The testimonial is a type of content marketing. But many business owners don’t focus on them or they don’t use them.

Consumers like the testimonials. It’s like a guarantee. Also, many people trust the reviews and testimonials from other users. Add your testimonials to your landing page or provide a link to a testimonials page.

  1. Use Metrics and Analytics

Important! don’t forget to look into metrics and analytics. You need to track your efforts and your campaigns. These stats will help you to improve your digital marketing strategy and generate more sales.

Small business owners need to educate themselves and practice their strategies. Don’t forget that you need to work hard, learn from your mistakes, and you need to discover new strategies and tips to grow your small business.