Big companies collect information every day of their users. They collect personal data such as your name and email address, information on the device you’re using, browsing and search histories, your likes and preferences, videos you watch, and much more.
One of the new trends of information tech companies collect is facial recognition data. (TikTok is storing users’ facial geometry without their knowledge).
Microsoft and Amazon also collect facial recognition information.
Also, Google collects and stores most of your information. From your precise location to your browsing history, from your activity on third-party sites or apps to the emails in your Gmail account, etc.
Facebook knows a lot about their users personally, from the people you interact with to the groups you’re in, and even your “private” messages. Facebook knows exactly when you log on, for how long you’re logged in, and what comments, shares, and transactions you’ve made in that time.
Amazon collects data like the products you search for and order, the videos you’ve watched, your wish lists, product reviews, phone number, address, and more. Amazon also keeps track of your IP address, browser type, and other automatic information.
If you’re on mobile, they’ll see exactly where you’re located, as well as collecting your data from your mobile carrier, third parties, etc.
Apple collects your personal information like your name, email address, IP address, location, and payment information. They also keep track of obvious things like your language, zip code, search queries, and how you use their devices and apps.
Why Tech Companies Collect Information?
Big tech companies use this information to improve the customer experience through monitoring trends, use, and activities within their services, and this information may even be used by the company to develop new services.
The data they collect is also used to determine how well their marketing campaigns are performing based on consumer engagement, such as ad clicks, sales, interactions.
Another purpose for tech companies collecting all of this data is to sell it to data service providers.
User Privacy
Many of these big tech companies have had to update their privacy policies in the past year because there is a new law about privacy. This law gives users more control over how tech companies use their personal information.
— New Free Opportunity to Make Money Online
Join FREE You’re Paid $5.00 Instantly! Earn $5 Free just for Signing Up Guaranteed. Invite Your Friends and Earn More Money Every Day! Join Now!
These days the majority of people never go anywhere without their mobile phones. So your mobile app represents the fastest, easiest, and most effective way to engage your app users.
Here are some effective tips you need to know about how to engage your app users.
Personalization – Segment Your Users
The days of mass marketing (the same content to everyone) is over. By segmenting your user database you can send your users much more personalized messages.
Stats show that 50% of people expect to see more personalization messages in the push notifications. Personalization means things like people’s preferences, buying behavior, location, gender, etc.
App user segmentation allows you to create more targeted messages. When an offer or message is relevant and interesting to them it is much more likely to catch their attention.
In-App Messages
These are messages that slide up from the bottom of your app and alert you of something interesting or important. Users do find them less invasive because they disappear after a few seconds and don’t interrupt the users from their business.
In-app messages can be used by marketers to send reminders, updates, rewards, personalized messages, etc.
Email
Stats show that 58% of emails are opened on mobile, whilst desktop opens are only on 19%. These days mobile phones have made emails almost as instant as push notifications.
Email is an effective way to drive app re-engagement. A push notification disappears as soon as a user taps it, an email can be kept permanently and accessed at any time making it perfect for content the user might wish to keep longer such as newsletters, welcome emails, promotions, etc.
SMS
SMS allows for instant communication and like email, it is great for sending a message the user may want to refer back too. SMS has a much higher average open rate than email.
Provide Value – Rewards
Stats show that about 50% of people download apps to receive special offers and discounts. Users expect to receive something of value to them for engaging with your app.
There are two types of rewards you can give to your user: Real and Virtual. Real rewards usually involve products such as a free sample, buy one get one free, or discounts off of a particular product.
Virtual rewards are in-app currency backed by a brand.
Rewards are an excellent way of engaging users to download your app and also to re-engage the segment of users who haven’t used the app in a long time through push notifications.
You can also create a purchasing program or points system that provides better rewards to the most loyal users, which will encourage your user to engage with the app more often and receive these great offers.
Location – Local Marketing
Geo-targeting ability on mobile is a great way for apps that have bricks and mortar stores to connect mobile consumers. The technology is getting more effective and consumers are willing to interact with mobile ads that offer them a reward for engaging.
Location technologies can also be used to drive app engagement during events.
Creating successful app user engagement with your users means that you can engage with them on a personal level. You need to show your users why you are better than the rest and why, what you offer, is more interesting and valuable to them.
Guide: How to Create Viral Pins – How to Boost Traffic and Sales
what is a Viral Pin
These are the pins which generate impressive engagement from Pinterest users through repeated impressions, saves and clicks. Here is the guide about how to create viral pins and how to boost traffic and sales.
There are over 250 million active users on Pinterest each month with over 175 million existing pins. If you want to stand out amongst 175 million pins, you’ll need an effective and unique formula.
Understand Pinterest
To understand how to go viral you first need to understand Pinterest. It’s very different from other social media because it’s a visual search engine and not a form of social media.
You need to create boards and a profile rich in keywords and SEO optimized content. The exciting feature with Pinterest is the endless potential for generating leads and sales from every single pin.
Perfect Sized Pins:
The first step in creating Viral Pins is to get the size and layout of your design right. Pinterest sets out ground rules for the size of all their pins.
Best size – 1000×1500 pixels –
Studies have shown the following features all impact how much engagement you receive on your pins:
Lighter images get 20x more repins than dark images
Reddish, orange and yellow images get 2x more repins than blue colors
Using High-quality images helps grab people’s attention
Font – avoid script fonts as they’re difficult to read when scrolling
Now you have the perfect size dimensions for your pins, you can create them in a site like Canva. Canva is a social media image creator, which is free to use so it’s the perfect place to design your pins.
2. Impressive Images for Viral Pins
Pinterest is a visual search engine, the images you use influence the level of leads and sales you receive. Viral pins go nuts on Pinterest because people are attracted by high colors, color contrasts, and your font.
So to maximize engagement, look for high-quality images which support the niche and message of your pin.
If you are looking for free images for your pins, you can find plenty of them on these sites:
Pexels
Unsplash
Pixabay
If would like to find more exclusive images you can find some great paid images in:
Canva
Shutterstock
Deposit Photos
Tips – Use contrasting colors in your image and text to help your title really stand out. (Additionally, nearly 80% of Pinterest users currently are women so factor this in when choosing your images)
Add your logo or website URL onto every pin to explode your branding
Remember a high percentage of Pinterest users are on mobile devices so optimize all your images
3. Create Titles Rich in Keywords
Titles – it’s time to create the title that magnetically draws attention, attract many people and clicks. Effective tips for your titles.
Offering a Solution for a Problem
Teaching your visitors something new
Displaying something your visitors want to have
Stirring an emotion
Start your title by writing out some keywords and then surrounding it with power words.
4. Keywords for Your Titles and Descriptions
How do you find the best keywords to use. Pinterest makes the job of finding keywords extremely simple. All you need to do is enter a couple of words from your title into the search bar.
Pinterest offers a range of keywords directly underneath your search. As you write your Pin description, bear in mind that few people actually read them.
Pin description is a technique to assist Pinterest in understanding the content of your pin.
Here’s a handy template of what to include:
What’s your post/product all about?
Who is it ideal for? (Mums, couples, children, travelers)
What’s the problem this post/product solves?
Is there an opt-in offer or freebie?
Following this format gives you ample opportunity to share details about your content rich with keywords.
5. Hashtags in Pinterest
Now in 2019, hashtags are acceptable again in Pinterest. Placing your hashtags after the description bolsters your Pin SEO, so they’re a super idea! Just be wary not to use any more than 5-6 of them.
As soon as you type the hashtag symbol #, then begin writing your tag, Pinterest auto-suggests words along with showing the popularity of the tags.
This is a fantastic way of finding the best hashtags to use on your pins.
When selecting your hashtags, it’s important to understand that:
Hashtags should be used to group similar content material together as it boosts your search success in Pinterest
The tags you choose are really to help Pinterest understand what your pin is about
As you decide upon your tags, look for ways of introducing different terminology to broaden your exposure to a wider audience.
Make sure you get the best hashtags for each of your pins and boost your search success.
6. Posting Plan to Go Viral
So where should you pin it to go viral?
Group boards used to be an easy answer. They’re still helpful but only if the content is niche specific and well optimized.
Unfortunately, many of the boards nowadays have thousands of pins and the content isn’t always specific to the niche or the links are broken.
So what’s the solution?
Well, you need to find groups of people who are committed to sharing their own and others’ content on Pinterest.
The best place for that right now is in Tailwind Tribes!
For those who may not know, Tailwind Tribes are groups of Pinterest users who help each other grow their reach and traffic.
The best news of all is Tailwind Tribes can be used for FREE! To make sure you’re getting the maximum benefit from your tribes you need to pin and share content regularly.
The more you share other people’s pins, the more of yours will be pinned so it’s a great way to boost your chances of going viral.
Now you know the tips and the secrets on how to create viral pins. Take action now and start pinning!
There is a new Free app to make money online pretty fast. Get the new App for 100% FREE Today… Just 3 Simple Steps to make money online on Social Media! https://bit.ly/2IgOvP9
A functional and feature-rich business app is a power in your hand to reach over 6 billion mobile device subscribers around the world. Thousands of apps deployed on the app store daily. It is very easy to get lost in the crowd of mobile applications on both Google Play and App Store.
Here are some practical tips for a successful app.
1. Set the roadmap
Define your business goals and set the app roadmap to achieve them. The road map gives you a rough idea about the required features for your customized app. A successful app is one that attracts and retains users.
2. Understand your consumers
An app should effectively address the requirements of your consumers and can able to fulfill their expectations. You need to understand consumer behavior along with the latest market trends to develop such an app. You need to integrate all the features necessary to entice your consumers through assisting them in completing the tasks.
3. Keep it simple
If the rich user experience is all you want to offer, then you need to keep your app as simple as possible. You can also opt for a beta version and ask for the feedback before launching your app on the market.
4. Set app metrics
You need to set app metrics including Daily Active Users (DAUs), churn rate, retention rate, etc. for finding its overall impact on your business operations along with its market performance. It is difficult to measure the success of your app without these metrics in place.
5. Use the cloud
Be it data storage or data access, there is no substitution for the cloud. When you opt for the cloud, you ensure the seamless performance for your app that can translate into the pleasant user experience.
6. Focus on performance
Many companies tend to focus only on the appearance of an interface for making apps successful among the users. But, only appearance is not everything. You should also emphasize on the performance of your app.
7. Maximize education value
While you can use your app to spread awareness about your products and services, you should focus on educating your users about product or service-related topics through an app. If you can offer all the necessary information through your app in a catchy manner, your app can have a fair chance to beat the rivals’ apps. You should also enhance the education value of your app in an entertaining way.
8. Emphasize on privacy protection
Privacy protection holds the key to success. These days, as incidences of security breach keep on rising, people become more conscious about the safety of their crucial information. Don’t compromise on implementing the best safety features in your app, if you want to stay ahead of the curve.
9.Social media and customers
Social media channels can offer you the most powerful platform for communicating with your customers. You can remain active on various social media platforms for solving queries and getting feedback about your newly launched app. A personalized feeling is the most sought after thing among customers.
You can give a personal touch to your brands and application through social media and making your app viral.
P.S.
There is a new Free app to make money online pretty fast. Get the new App for 100% FREE Today…
Just 3 Simple Steps to make money online on Social Media! https://bit.ly/2IgOvP9
Free Instant Access. Earn money today without selling! So simple and easy! https://bit.ly/2IgOvP9
![What Are Information Big Companies Collecting From People? [Infographic]](https://infographicjournal.com/wp-content/uploads/2020/07/Information-Giant-Tech-Companies-Collecting.jpg)
![Mobile Apps: Tips on How to Engage Your App Users [Infographic]](https://1.bp.blogspot.com/-2anyKWrl2Ic/Xt1HXSkQCcI/AAAAAAAAGeY/XGe_hC0DpR00BII7SmQmmdD6g3IduwyGwCPcBGAsYHg/s0/mobile-app-user-engagement-infographic.jpg)
