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Effective Marketing Strategies for Your Website [Infographic]

Effective Marketing Strategies for Your Website [Infographic]

It’s not enough to build a website for your business, you need to market it. It’s a necessity to market your website because this way it gets found online and will attract visitors and traffic.

There are many ways to do this. Here are some effective marketing strategies about how to promote your website.

  1. Submit Your URL to Google

It’s very important to submit your URL to Google. This will help Google recognize your site online more quickly than if you were to wait for it to simply find your site eventually.

When you submit your site, Google indexes your website and begins considering it in relevant search results. It’s free and easy to do and is highly recommended for every business with a new website.

  1. Google My Business – Free Directory

Google My Business is a free business directory from Google. It helps people to find your site in Google search results. The reason is that even if your business website doesn’t rank well in search, GMB profiles do. And while these profiles help your business get found in search, they also include your business information, including your website.

  1. Use Online Forums

Many online forums and discussion boards are covering just about any topic or niche. By getting involved in these conversations, you’re helping to build brand awareness for your business and generate traffic to your site by including a link in your bio.

  1. Create a Blog – Blogging

Blogging is a very effective and popular SEO strategy to build a web presence by writing high-quality articles that users are searching for online. You need to know how to find the right keywords and how to write useful, informative, articles. So you can achieve higher rankings on Google.

  1. Update Your Content Regularly

Keeping your website content updated it’s very important. First, it eliminates outdated information and keeps your site information accurate.
Second, sites that are updated frequently are often considered to be a better search result as search engines assume up-to-date sites are more relevant and accurate, which in return, helps your site rank in search results.

  1. Mobile-friendly Website

These days many Google searches are performed on mobile devices. As a result, mobile-friendly websites will get higher search rankings. This does not mean simply choosing a fully responsive website theme or template, but customizing your site so it looks and functions well from any device type.

  1. Use SEO Strategies

To help your site get found in search engines you need to optimize your site for search. It’s very important to use search engine optimization (SEO) strategies.

One common way to help boost your SEO is by including relevant “keywords” and “long-tail phrases” across your site.

  1. Website Speed

Slow-loading sites create a bad user experience, slow sites typically do not rank well in search engines. So you need to know tips and techniques about how to create a fast-load website.

  1. Use PPC Ads

Pay-per-click (PPC) advertising. You can create an ad on search engines, such as Google and Bing, that appears as a top search result. It gives you a way to rank highly in search engines. Even if your site doesn’t yet rank in search organically.

Because you only pay when someone clicks on your ad, it’s a cost-effective marketing strategy.

Sometimes marketing a website it’s pretty difficult. That’s why it’s so important to have a strategy for attracting visitors and traffic to your website. These strategies can help you to create a pretty effective promotion plan for your website.

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Blogging in 2020: Facts and Stats You Need to Know Before Starting a Blog [Infographic]

Blogging is still an effective and very popular marketing tool in 2020. The majority of internet users in 2020 regularly read blogs and it’s still possible for a new blogger to create a successful blog. All bloggers should spend some time learning about blogging before starting their blog.

Here are some stats and facts about blogging in 2020.

  1. 1/4 of online websites are blogs.

You probably already know that blogs are very popular. A full quarter of all websites now are blogs, which means that blogs dominate the online world.

  1. 68% of blog content is written in English.

The majority of blogs are written in English. Perhaps many bloggers come from English-speaking countries, or maybe it’s because non-native speakers want to reach the broadest possible audience.

  1. 37% of bloggers check the analytics of every post.

The majority of bloggers know the importance of analytics. There are many online tools free or paid to analyze your blog. So you can discover exactly what’s working for your blog and what’s not.

  1. The average length of a blog post is 1,150 words.

Many bloggers are creating detailed ‘long-form’ content. They know that Google loves long-content and they can improve their SEO and rankings.

  1. The perfect blog headline should be 11-14 words long.

The headline is almost as important as the article itself. Bloggers can spend hours creating a killer, SEO-focused copy, but if the title is weak, not many people will click on the post. Many stats show that the perfect range for titles is 11-14 words, and they should be 60 characters at most.

  1. Almost 77.3 million blogs use WordPress.

WordPress is the most popular blog platform. It’s cost-effective, easy to use, and it has many plugins (free and paid) that help you to create the perfect blog and increase your income.

  1. 82% of online people read blogs regularly.

The stats show that blogs are now a pretty big part of popular culture. Over 3/4 of internet users regularly read blogs, because blogs are covering many niches (topics) and interests.

  1. The main reason for blogging is to earn money (Very Simple)

Many bloggers want to share their passion for a hobby or share their knowledge. But most bloggers want to earn money. Since the internet became very popular, creating a blog and making a living from it’s a dream for many people around the world.

  1. 58% of marketers say that blogging is their top content marketing strategy.

Blogs are a very popular tool for professional marketers too. Blogging is now a very effective content marketing strategy. The majority of marketers prefer blogging over all other inbound marketing strategies.

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SEO: Effective Tips for Success [Infographic]

Why you need an effective SEO (search engine optimization) strategy to promote your business. 95% of all website traffic comes from search engines. You need a successful SEO to feature on those search engines and increase your traffic.

About 85% of users ignore paid ads in search results. Also, 75% of people never scroll past the first page of search engines.

Here are some effective SEO tips you need to know.

  1. Mobile-Friendly Website

58% of searches in Google are done from a mobile device.

27.8 billion more search queries performed on mobile than desktop.

87% of smartphone users use search engines at least once a day.

61% are more likely to contact a local business if they have a mobile-friendly site.

It’s no secret that we live in a world where everybody has their eyes glued to a mobile phone. Every. Body. What’s more, Google wants your site, and every site, to be mobile-friendly.

In May 2019, Google declared that “mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July 1, 2019.” What this means is that Google will crawl the mobile version of your site first, before your desktop version, and there will come a day when Google won’t index your site at all if it isn’t mobile-friendly.

  1. Create High-Quality Content

Write the kind of content you’d like to read – interesting, funny, useful, engaging. then optimize that content for search engines.

Start by writing about what you know and care about – and what your customer needs to know or will find fascinating, useful, relevant to their search query. Once you’re done, you’ll more than likely find that your keywords are already a natural, organic part of your content.

The goal is to pick keywords that your users might be using in their quest to find your engaging, useful, relevant content. But the key remains compelling, helpful content.

  1. Understand Your Target Audience

What is their search intent? What are they looking for?

Search intent is the reason for every search. This can help you to create useful, informative, content.

You can use a tool like Google Search Console (Google Analytics) to analyze your current search traffic – where are users first landing on your site and how are they getting there. Discover the keywords your site visitors are using to get to you.

  1. User Experience (UX) – Fast Load Page

Page speed it’s a very important tip for your website. Also, By improving your user experience you will increase your conversion rates.

It won’t matter how fascinating or useful your content is if it loads too slowly the users will go away.

  1. Use Social Media

Social media is a great tool to promote your business but it isn’t an official ranking signal for SEO purposes yet!

Google has recognized the value of social search results. Social networks are used as search engines. Many people are using these channels to find answers to their questions or solutions.

Social Media is the 21st-century version of word of mouth. A Free, Effective, Powerful Tool.

  1. Use Video

Studies show that 6 out of 10 people would rather watch online videos than television. Also, by 2022 online videos will make up more than 85% of all consumer internet traffic.

These days internet users prefer video content much more than any other type of content.

  1. Safety – Use HTTPS

More than your safety, this is important for your customers’ safety. Stats show that 87% of users say they will abandon a purchase if data was sent over an insecure connection. Also, 82% of people won’t even browse an unsecured (HTTP) website.

Safety is good for your customers, for you, and your SEO strategy. Also, Google uses HTTPS as a ranking factor.

Google Chrome has been flagging all HTTP sites as “not secure” since July 2018. This means your customers will see a red flag and they’ll go away!

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Social Media Marketing: Top Tips You Need to Know [Infographic]

Today, 7 in 10 Americans use social media. Businesses know that social media has changed the way we do marketing. The benefits are pretty effective with a well-executed social media strategy.

Here are the top tips you need to know about social media marketing.

Social media marketing – Explanation

Social media marketing is the process of building awareness about you, your business, products, or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to your website, gain more social media followers, or find more customers.

Social Media Marketing is important because:

It’s the fastest way to spread the word about a new product, service, or news. (A tweet or an Instagram story can go rival in minutes and spread a message around the Word faster than TV or other traditional media)

It’s a trend – Millions of people spend a lot of their time on social media networks so if you ‘need them’ you know where to find them.

It’s a new, effective, marketing way. Today, people are spending time on social media so as a marketer you have to start thinking this way too.

It’s the new influencer – Recent studies show that social media is becoming a great sales channel and many companies are stating that they get customers from Facebook, Instagram, or Twitter.

  1. Optimize Your Social Media Profiles

Once you decide which social media platforms you will use the next step is to optimize your profiles on those sites. By optimizing your profiles you increase your chances to get more followers. Also, you can boost your SEO strategy and your targeted traffic.

  1. Find and Follow the Influencers in Your Niche

The next step is to find people to follow. You need to find and follow the influencers in your niche.

  1. Share Content (text, images, videos) – Provide Value

This is the foundation of a successful social media marketing campaign.

If you share interesting and useful content you can get more re-shares, more visitors to your website, and more customers as well.

Many studies show that you need to create:

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche

Motivational Quotes related to your niche or otherwise

Research studies

Images and Videos

Funny stuff- Entertainment. You can share a joke, a funny image or video to make your followers smile.

Hashtags (#) can make your content more searchable so don’t forget to use hashtags in the networks that support it.

  1. Follow the Rules

Social media platforms have rules to keep spammers and hackers away. For example, there is a limit on twitter on the number of people you can follow per day. Facebook, Instagram, have their rules, etc.

This means that it may take some time to build thousands of followers so you need to be patient and not try to rush into results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’.

You need to create a great and effective social media profile that will stand over time and why not become one of the experts in your niche.

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Content Marketing: Content Gap Analysis – A Pretty Effective Tool

Content Marketing: Content Gap Analysis – A Pretty Effective Tool

Do you know that you can generate 100, 300, or even more content ideas in less than 3 minutes? This tool – Content Gap Analysis – can save you a lot of time and also, it helps you to create an effective content marketing strategy pretty fast.

What Is A Content Gap Analysis?

A content gap analysis a process to discover content ideas that are missing from your website.

Essentially this process helps you find keywords that your competitors are ranking for that you do not. (The “gaps” you need to fix)

This analysis can help you to find:

Content that your competitors have that you do not

Topics that your competitors are covering for that you’re not

This is the easiest way to find lots of ideas on what content to create next!

Why Do A Content Gap Analysis?

Every day, many people are searching for answers to questions they have about your products or services.

If you don’t have content that addresses these questions, then they will probably find your competitors and buying from them instead!

So by performing a content gap analysis, you can identify what types of content your competitors have, then use that to create a roadmap of content to create.

If your site covers all the topics in your industry or solves every pain-point your customer may have, you will become the authority in your niche.

Google LOVES authority sites and rewards them with tons of free traffic.

By doing this process, you’ll be able to identify ideas for content that will help you become the #1 site in your industry.

Generate More Sales With Content

One of the common problems is that most sites target end-buyer-cycle keywords, meaning keywords that customers are searching for right before they purchase.

These are usually in the sales pages or review pages.

End-buyer-cycle keywords are great to target, but if you only target these, you’ll miss out on the vast majority of the search traffic.

Instead, you can use the content gap analysis to find keywords and topics that your customers are searching for even before they want to buy and attract a much larger audience!

These usually are informational based keywords that you can write guides on or blog posts.

This is what Google wants to see on your site, and will attract lots more customers!

How Does A Content Gap Analysis Work?

To perform a content gap analysis, you need the proper tools used to research the rankings of your competitor’s domains.

There is a free Keyword Gap Analysis Tool to do the job!

This tool lets you analyze your top 3 competitors and provides you with the number of search results, average cost per click and the estimated search volume of the keywords that they’re currently ranking for.

Here’s how it works:

  1. Find Your Competitors

In the tool, you can enter up to 3 competitors. Use websites from your industry that are creating great content.

There are a couple of ways to look at competitors:

Direct competitors: These are businesses who sell the same thing you do

Indirect competitors: Businesses who don’t sell exactly what you do, but sell to the same audience.

Either one can work well with this process!

If you need help finding your competitors, try searching for your money keyword on Google to see who is already ranking for it.

Once you have your top 3 competitors, you can input them into the tool.

  1. Run The Keyword Gap Analysis & Select Your Target Keywords

When you run the tool, it will pull a ton of keyword ideas (usually 100+ if you use the right competitors).

These are all keywords that your competitors rank for that you do not. (A big opportunity for you to create content!)

Look for keywords or topics that make sense in your customer journey and then prioritize them accordingly. You may want to consider the search volume and the keyword difficulty when selecting your targets.

  1. Create The Content

Once you have your keywords prioritized, you can start creating content around those keywords!

Make sure you search the keyword in Google to understand the search intent, and what type of content Google is ranking for that keyword.

For instance, Google might be ranking sales pages, long guides, short blog posts, reviews, tools, or even something different. You’ll want to match the type of content that Google is ranking currently if you want to compete for that keyword.

If you keep creating consistent content month over month, you can drastically increase your organic search traffic!

Performing a content gap analysis is a great way to find content ideas and keywords that are going to help your customers and also, grow your business and your brand.

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