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Digital Marketing Growth Stats [Infographic]

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Digital Marketing Growth Stats [Infographic]
Social media stats and trends can offer us great insight into where we should plan to spend our time and resources.
The infographic below shares a few social media marketing stats. use these to improve your overall understanding of the state of social media marketing in 2019.

Global online ad spend continues to rise

Originally, global online ad spend was forecast to grow by 4% this year, but that has been updated with current trends showing growth to be closer to 4.7% growth. This means online advertising will reach $329 by 2021, accounting for 49% of all global ad spend.

Marketers’ are continuing to invest more and more in social media and other forms of digital advertising.

Ad spends, specifically in location-based marketing, is set to grow to $24.4 billion.

The growth in location-based marketing indicates an increased interest in this form of advertising. Marketers’ willingness to purchase location-based ads may suggest that this type of ad has proven a positive ROI in the past few years to many marketers.

Many advertisers plan to increase spending on influencer marketing.

We are all aware that social media influencer marketing is a hot trend right now; that’s why it’s not surprising that 43% of marketers are planning to increase their influencer marketing budgets.

On the other hand, this is an interesting stat to look at when a recent study showing a major decline in engagement rates of Instagram influencer content.

The average revenue per Snapchat user is on the rise.

With 190M daily active users and more and more marketers investing in the platform, Snapchat is winning the fight to stay in the game alongside the other social media giants.

Social referral traffic has grown for retail eCommerce sites (and continues to rise).

Social referral to retail sites has grown by 110% over the past two years. It’s growing faster than any other referral source.

Facebook, being the leading social platform, drives the most traffic. Instagram and Pinterest are the most natural and relevant platforms for retailers to advertise on. Snapchat and Twitter also play a significant part in the ad game.

TikTok app and video ads

TikTok, being the new kid on the block, is working hard to get the attention of advertisers. The app reached $9 million in-app sales in May and is forecast to reach $100 million. “TikTok’s focus on video may give the app an advantage as video ads drive media spending,” says Mobile Marketer.

Video Marketing Statistics [Infographic]

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Video Marketing Statistics [Infographic]
Video has become the most useful and profitable form of media, as it can engage customers and increase sales. A lot of businesses has improved traffic, leads, and sales by using video. Here are some interesting statistics about video marketing you need to know.

Guide: How To Make Passive Income with Affiliate Marketing

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Guide: How To Make Passive Income with Affiliate Marketing
Guide: How To Make Passive Income with Affiliate Marketing

 

Many people are starting their online business and making passive income with affiliate marketing. Passive income is the means of earning income without having to be tied up to a 9-to-5 job. Even as you sit, or sleep, you are earning money or passive income. Additionally, affiliate marketing refers to the process of promoting goods and services on your website or blog and make money online.

Here is a guide on how to make passive income with affiliate marketing

Affiliate Marketing and Hard Work

Yes, affiliate marketing is a type of passive income, but before you can start to earn money, you need hard work and effort. Don’t forget that affiliate marketing is a business. Without hard work, you can not succeed.

Affiliate Promotion

One of the most common ways to become an affiliate marketer is to promote products and services on your social media sites, such as Facebook, Instagram, Pinterest, or YouTube.

If it isn’t your forte to post videos of yourself, you can go for other ways instead, such as by writing on your website about these products (Article Marketing). Other than that, you can also choose to send emails to your followers or subscribers about products that you are reviewing (Email Marketing).

Also, interacting with your viewers on a very personal level and build relationships, makes you more effective as an affiliate marketer.

Also, you can work in the field of affiliate marketing as a digital agency. What you do instead is to act as the middleman of the affiliate marketer and the company by connecting these two together.

Apart from the salary that you may receive, you might also get commissions. (Earn extra income)

Niches – Topics

As much as you would like to cover a wide range of products to talk about or promote on your site, it is still to your advantage if you are more specific. That way, your viewers and followers know what to expect from your website or social media account.

When choosing a particular niche for your affiliate marketing site, experts recommend keeping in mind the following pointers:

Choose the niche that is profitable and in high-demand
Choose the niche that you are most comfortable talking or writing about, and selling

Research – Knowledge

First, research the product before you promote or review it. There is no use in promoting a product or a service that is foreign to you. In-depth knowledge is vital for you to also provide a comprehensive review or write-up about the product, aside from the honest feedback that you are going to give.

Apart from studying the details of the product, you should also take the time to study the current demand for them. You might just end up wasting all your effort in promoting products that no longer even have a strong demand.

As much as possible, work with products and companies that really are in demand, whether in the present or in the next couple of months.

High-Quality Content is King

Just like other websites, posting excellent and relevant content is key for you to drive more traffic to your site. For example, one of the basic tricks for you to remember is to always incorporate keywords into your content.

This is one of the evergreen SEO techniques that will stay effective for many years to come. When you have these keywords, you are increasing your page ranking as you will start to land on the top pages of search results.

Don’t forget that search engines, Google, love fresh and high-quality content. So you can achieve higher rankings and increase your targeted traffic.

This means that you have a greater audience. Hence, brands will learn to trust you even more because you have a steady following of viewers who can purchase their products as well.

Make your research to discover profitable niches and products. Then start creating high-quality content to promote your affiliate marketing business.

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