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TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

TikTok: 9 Marketing Strategies to Promote Your Business and Increase Sales

These days TikTok is the most trending social media app. Millions of people are using the short-video app every day. Reports show that TikTok will become the next billion-user platform in 2021. Many businesses and marketers are using TikTok to promote their businesses.

TikTok: Marketing Strategies to Promote Your Business

Here are some strategies about how to use TikTok to promote your business.

  1. TikTok – Videos App

Videos are, of course, the heart of TikTok. Even if you use influencers for your TikTok marketing strategy, you can create an account for your brand, and make videos. TikTok’s videos can be any length up to one minute, so you can create short attractive videos.

You can either record your videos in the app or externally, uploading them to TikTok. You can also upload music to add to your video. TikTok gives you direct access to many music tracks to use them on your videos.

  1. Use Hashtags

Like many other social media platforms, TikTok users are using hashtags to catalog their videos and search for clips by subject. TikTok users can click on the “Discover” at the bottom of the screen, and they see a list of videos sorted by trending hashtags.

Also, you can include relevant hashtags in your videos. But avoid using the most popular generic hashtags. It is better to have your videos stand out in slightly less popular categories.

You want your videos to appear to people relevant to your niche or topic. Don’t use hashtags just because they are popular.

How To Increase Sales With TikTok

  1. TikTok Trends

Another way you can use hashtags is to search for trending hashtags. You can then create videos that relate to these trending hashtags.

Remember that trends are changing pretty fast. So you need to change your video content to become relevant to trends.

Attention! don’t make a copy of everybody else’s videos. Find a way to make your video unique and attractive.

  1. TikTok Influencers

These days many people become influencers on social media platforms. Usually, they build up a reputation for the quality of the content they share.

Important Tip. TikTok influencers are different. Reports show that “TikTok has created a new generation of influencers. They are people who have far more clout with today’s teens and tweens than more movie or television stars.”

  1. Comments and Engagement

Like most social platforms, TikTok supports frequent user engagement. Comments are an excellent way to achieve this. You can build up conversations with your potential customers or followers.

TikTok ranks comments by the number of likes they receive. So you need to make meaningful comments.

Also, look at other people’s videos and make thoughtful comments on them.

  1. Post Often and Rewards

TikTok rewards frequent posting. The more videos you post to your TikTok account, the higher your rewards.

If you post many times, more people will find your account and follow you.

  1. TikTok Video Effects

You need to do something different to stand out on TikTok. You can use video effects. You will find them under the Effects tab (Trending, New, Interactive, Editing, Beauty, Funny, World, and Animal categories).

TikTok includes a green screen effect, which allows you to use the image of your choice to replace the video background.

  1. Videos and SEO

TikTok’s videos can be up to a minute-long. You don’t have long to get your message across and don’t upload blatant ads. You want your videos to be visually appealing, without looking like they’ve been made by a professional advertising agency.

You need to include a clear description of what your video is about.

A good description is also essential for your SEO strategy. You want Tiktok to know what your video is about when and suggest it to your target audience.

It’s important to include your most important keywords in your descriptions, but they have to make sense and not just random words.

  1. Content and Balance

You need to balance the type of content you share on TikTok. Most of your videos need to entertain or inform your audience. If you build an audience then you can create a few promotional videos.

The typical TikTok user ignores ads. So you need first to build your credibility before you create promotional videos. A common tactic is to upload videos showing people using your product.

TikTok is a great opportunity for businesses and marketers. Even if you don’t have a huge budget for advertising, the best opportunities are in the form of video content and user-generated content.

Remember, TikTok it’s still new. So you can try new marketing strategies. Create more videos and use new techniques, tips, and trends.

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Black Friday Tips 2020: How to Increase Your Sales [Infographic]

Black Friday and Cyber Monday are two important days for online shops and customers. Stats show that 40%-45% of shoppers making an online purchase on Black Friday and Cyber Monday.

Google and marketing experts say that Black Friday will be even bigger in 2020.

73% of people are browsing more online and 2/3 of merchants are planning to start a cyber week earlier this year.

  1. Make A Plan – Use Keywords

Make a plan and decide on products, discounts, and final price. Your product descriptions should have urgency. Remind people that they have only one opportunity to buy your products. You can use phrases like: Limited time only, In high demand, Sold out soon, Last item, etc.

You can use a keyword search on Google and Google Trends to find some related keywords for your products. Using these keywords in your descriptions will give your e-shop an SEO boost. You’ll get more targeted traffic (and more sales).

  1. Discounts and Products

Most people (shoppers) on Black Friday and Cyber Monday are bargain hunters. They search for the best bargains.

You need to have discounts of 20%-30% off your items to compete. You might need to offer a gift with your products as a little sweetener. Also, you need to have some products at 70%-80% discount to attract more people. They will browse around and also they will buy other products.

  1. Shopping Experience

You need to build effective and attractive Black Friday and Cyber Monday pages to understand your customers where to go to get the deals.

Display discounts on the homepage

Add a countdown banner (a timer that ticks down to Black Friday and Cyber Monday can build excitement and increase sales)

  1. Use Socia Media Marketing

You can use big social media sites like Facebook, Twitter, and Instagram to attract more people to your e-shop.

To create effective social media campaigns you need to choose a quality, attractive, product image, add your logo, and advertising your deals. Start promoting the ad for at least a few days to build excitement.

It’s better to provide your loyal customers with a special offer. You could give them a preview of your Black Friday and Cyber Monday discounts and offer them a special discount only for them. (They will love you!)

This is a great way to build trust. Loyal customers are valuable to you and they are your best, free, advertising!

  1. Improve Products’ Images

Big, colorful, product pictures and banner images make your site look good but they can affect load time and your rankings in Google.

The simple solution is to use an image optimizer. These are tools that compress your image into a smaller version, without affecting the dimensions or the quality.

—- Attention!

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Conversion Rate Optimization: Tips on How to Increase Your Sales [Infographic]

Generating targeted traffic to your website or blog is a necessity to increase your sales and revenue. But if you can not convert your traffic to sales then your business will fail.

Here are some tips you need to know about conversion rate optimization (CRO) and how to increase your sales.

  1. Use Effective and Attractive Headlines

Headlines are the first thing a visitor sees when landing on your website. Your headline needs to pique the curiosity of visitors, answer a question, or solve a problem.

Headlines Stats

A title with eight words is pretty effective (long-tail keywords). These titles received a 21% higher click-through rate than average.

A colon or hyphen in the title performed 9% better than headlines without.

Headlines with numbers had a 20% higher click-through rate than headlines without numbers.

  1. Call To Action (CTA)

A CTA (Call to Action) is very important for your success. You will drive your visitors to act in a particular manner. With the help of CTA’s, you will improve the number of visitors you convert.

Tip. The most effective position of CTA is right above the fold, not at the top of the page.

  1. Easy Navigation

Navigation is a very simple but pretty important tip to generate conversions. The simpler your website navigation is, the easier it will be for your visitors to find what they are searching for.

  1. Page Load Speed

Page Load speed plays an important role in how well your site converts. A fast website will increase your conversion rate.

One of the easiest ways to decrease your page load speed is to use a fast host. You can easily speed test your website to see how it is performing.

  1. Use Urgency – Time Limit

Use a sense of urgency. For example, “Get 50% Off All Purchases during the Next 10 Hours.”

You can use the time limit approach to create a sense of urgency on each product page. You can even have a countdown for when that expires.

  1. Use Scarcity

You can use a sense of scarcity. When something isn’t available in abundance, people will decide to buy right away. (fear of loss)

This is a pretty effective tip and it can increase your sales and conversions.

  1. Mobile Optimization

Mobile optimization is more important than ever these days. More than 50% of internet users are using mobile devices. Without mobile optimization, you will lose sales and money.

Also, you can not achieve higher rankings. Don’t forget Google loves mobile optimization.

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Social Media Tips: How to Increase Engagement [Infographic]

Most businesses and marketers know that it’s very important to be on social media. But many of them underestimate the value of engagement. When you interact regularly you can build relationships, generate more followers, engagement, drive conversions, and grow your business.

Here are some tips about how to increase engagement on social media and how to grow your business.

1.Use Images and Videos – Visual Content

One of the most powerful tools you can use to increase social media engagement is to create visual content. Images of people using and enjoying your products are always a great tip.

You can share images of new items that you have for sale. You can also play with frames and filters to draw attention to your posts.

  1. Add Humor – Funny Posts

With humor, you add value to their day. This sort of content brings smiles to faces and fosters a more favorable view of your brand.

It also makes it more likely that you will see an increase in social media engagement and shares as people choose to pass along the content that made them laugh. Smile is a very attractive tip.

  1. Ask for Feedback and Reviews

Many people are very happy to talk about the products they like. You can ask them to leave their reviews and feedback as comments or direct readers to your review page.

If happy reviewers leave their opinions, they provide valuable information for those who have not yet decided whether or not they wish to use your product or service.

just remind people that you want to hear from them. Their reviews can help you to promote new products or improve the ones that you already offer. And, if they only have positive things to say, it’s a very effective free ad for your business!

  1. Share Statistics or Facts

One of the best ways to get someone’s attention is to share a fact or statistic that they did not know about before. While we usually take to social media to be entertained, many of us are happy to be educated while we are there, as well.

Ideal statistics to help your brand increase social medial engagement can include anything that relates to your industry or the interests of your audience.

The best facts are the ones that can be summed up in one brief sentence. You can also use facts inside an image for instant visual appeal.

  1. Use Giveaways

You can use giveaways to increase social media engagement. Ask people to like and share for a chance to win one of your products. These posts are most eye-catching when they include a high-quality image of your products.

For even more engagement, you can post the giveaway to your blog, and across all social media channels. Free software can allow you to give users additional entries for actions like commenting on a social media post or liking and sharing your page.

Social media engagement is an ongoing task. You will need to spend some time getting to know your audience and then spending time with them every day. Use analytics to see what efforts get you the best results.

This way, you can dedicate your time to the tasks that help increase your social media engagement and grow your business.

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Psychological Tricks & Tactics To Increase Your Sales [Infographic]

Psychological Tricks & Tactics To Increase Your Sales [Infographic]

These days the online people are bombarded with marketing tactics and tricks without even realizing it. Businesses are using these psychological tricks, tactics, and methods to increase their sales.

You can have the best product in the world. You can market it at the right time for your ideal customer. But if you don’t understand the psychology of buying, you can not increase your sales.

Here are some effective psychological marketing tricks and tactics you need to use to increase your sales.

Social proof – People can easily be influenced by peer groups. This is why successful online retailers use the social proof technique.

Pricing – certain pricing triggers can generate sales. But not all target audiences are the same. So you need to find what does and doesn’t work for the different audiences.

Scarcity – fear of missing out (FOMO). In nature, scarcity means the difference between life and death. As an online business or marketer, you can take advantage of this psychological factor.

Attractive Photographs and images – the problem with online shopping is that you can’t touch or smell the product. But you can recreate that sense of ‘real-world shopping’.

Use reviews and testimonials. Ask customers for reviews and testimonials and strategically place them around your website to let potential buyers know you’re a trusted source.

The price-saving tip. To highlight what great value a customer is getting, put the old price next to the new price, and include the percentage of saving.

Use urgency. Knowing there are only a few left of an item adds urgency to purchase and makes customers think that if they don’t act now they’ll miss their chance.

Use color psychology. If your target market is male, use red CTA buttons. But for a mixed audience, neutral colors like orange are much better.

Use the less-is-more technique. Don’t overload prospective customers with too many options as it can have a paralyzing effect on their decision making. Instead, help them narrow their choice.

Use video. You can boost your sales by featuring videos of your products. People need the onscreen product to match up with the actual receiving of it. The best way to do this is to show a video of someone using the product.

Give people a free trial. By giving a free trial, you tap into people’s innate sense of wanting to commit to something.

Create quality content. Share high-quality content that provides needed information to people searching. From a psychological point of view, this is a form of bonding, and they’ll be more likely to buy your product.

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