Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations.
Stories, an ephemeral medium—they disappear after 24 hours—has become popular among audiences and brands alike.
Fully one-third of the most-viewed Stories are by businesses, and 96% of marketers who use Story ads intend to continue using them, according to Instagram data.
A couple of infographics from Animoto, https://animoto.com/ provider of an online video maker, explain how the Stories format differs from the regular feed in Instagram, make the case for using Stories, and offer some tips for standing out when using Stories.
Looking to make the most of your brand’s Stories? Check out the infographics.
How to attract more customers an increase your sales with Pinterest. Many businesses have increased their traffic and boost sales simply by having a strong set of Pinterest boards. Here are the tips you need to know to succeed.
You have to optimize your pin descriptions the right way. When you optimize your pin descriptions for searching, you will increase your chances of being found and attracting more traffic and customers through your pins.
You get 500 characters for your Pinterest descriptions. Use the following tips and you will see an increase in the amount of traffic to your website through Pinterest.
Provide good and clear context
Many times you will see an image-pin without a description below it. You don’t know what the pin is about.
Of course, there are many images that don’t require description because they are simply there to look stunning, like sunsets over the beach. But for the most part, you want to make sure you are providing users a clear piece of context in the description.
When you are writing descriptions, be sure to write something that will capture the users’ interest. Include information about the image, why you pinned it, your opinion, what you like about it, etc.
If you leave a vague description, people won’t find it very helpful. Try to be as specific as possible about the image you pinned. If you are pinning a product that you sell, be sure to describe what it is and what it’s used for, how much it costs and why someone should buy it.
Link it to your site
Don’t forget to add your link to your pins’ descriptions. Most people click through to the website from a pin, so make sure your links are working and that users will land exactly on the page you want them.
calls to action
Including a call to action in your description can help increase the engagement with users. It can be anything from “download this free eBook” to “click here to view our exclusive collection.” Give people a reason to click on your pin and land on your site.
Include a testimonial
If you have happy customers, use their own words in your pin descriptions. Include any comments that the customers made about your work.
Use the right keywords
It’s not surprising that some Google searches will now turn up Pinterest boards in the results. This is why you should be sure to include some of your relevant keywords in the description, but only if it flows naturally with the description.
You don’t want a keyword-stuffed description that makes no sense to readers because they will just skip over your pin.
Writing your Pinterest descriptions with a little more thought can increase the amount of engagement you see from users. You want Pinterest to be a gateway to your website in order to increase traffic and then sales.
4 Effective Ways to Drive Traffic to Your Site With Pinterest
Pinterest is a cool way to share your products or services on the internet world. You can ‘pin’ pictures of products, services, or whatever you want. Pinterest works great for your brand and business personality if you know what you are doing. Here are 4 effective ways to drive traffic to your site with Pinterest.
Show Your Pins on Facebook and Twitter
Before Pinterest was Facebook and Twitter. This is very easy; you can share your pictures right from your Pinterest page. If your pictures are quality and attractive people will check it out. People are more likely to look at more pictures than read more text.
Use Pinterest demographics to get the right people checking out your pictures. If you do not target the right audience, you will never get traffic to your site. When you target the right niche, they will follow you and re-pin.
According to present research, most users of Pinterest are women aged 25-45 with at least a college degree. So if your business is tilted towards women in this category, you have struck gold. Even if your site is no tilted to women, you can make money online with Pinterest.
Let your mailing list and friends or associates from other social networks know that you are on Pinterest.
Ask them to send photos of your product in action or provide engaging images of recommendations or testimonials. Try not to be to direct with the marketing.
Go for creativity and exciting pictures. Mix it with neutral pictures to strike a great balance.
Discover The Interests
Watch out for what people are excited about on Pinterest. Discover the interests of your target market.
Always build your pinboards round a theme, that way people know what you are about or can find what they are looking for easily.
Pinterest gives you the chance to add that special touch to your business. So you need to create an effective strategy for your business. Do things right and get laser-targeted traffic to your site and increase your sales.
Online Shopping is very popular and also very profitable. It has changed the way consumers and entrepreneurs do business today. The consumers have an alternative way to shop, and a bigger market that offers bigger savings.
Today, online shopping has become one of the most secure transactions done on the internet. There’s a huge advantage that consumers could leverage from shopping online. Here are the reasons why you should do so now.
1. Easy Access
The great reason why many people choose to shop online is that is very easy and pretty fast. You could easily make a purchase straight from your home with your smartphone or computer. What’s even better is that you can shop anytime in the day even during night time.
Basically, it could save you the time and the effort spent walking into different retail stores just to look for that pair of shoes you like to buy.
For products that couldn’t be found in local retailers, you could go ahead and expand your search from different stores based on different geography. Shopping online won’t limit your shopping experience according to your location, so the possibilities of finding a good buy are virtually limitless.
2. Best Deals in Town
One of the reasons why online shopping offers a better deal a lot of times than retailers is because many of these online shops are actually direct manufacturers or suppliers. With online shopping, the chance of dealing directly with these manufacturers is high.
Many online stores will you offer you a better deal compared to retailers in your local market, it will also give you access to a wider selection of exclusive products which can be rarely found in offline.
Also, for people who love to shop by bulk, manufacturers and suppliers usually offer money-saving deals to consumers: the bigger the quantity of your purchase, the cheaper the prices will go. This is ideal for entrepreneurs who source their products directly from manufacturers.
Not only is online shopping beneficial for your day to day shopping needs, but it can also be a good source of income.
3. More Variety
The number of shops you could find and the number of products that you could choose from is massive online. Stocks are more abundant compared to a physical store. Also, ordering before a product is launched has already become common nowadays, giving the consumers the ability to get their hands on the latest gadget or trending clothes once it hits the market.
4. Easy Price Comparison
Amazon, eBay, and all other big e-commerce sites make it easy for users to find a product offered by different shops. These online shopping platforms also allow consumers to compare products, prices, and stores, to provide them the ability to come up with better judgment when it comes to choosing different deals offered on their platform.
Also, these sites are a platform for consumers to share their experience with a seller or store and a product to forewarn consumers of possible issues or praise and recommend a product and a store. With that, choosing between different stores and products and knowing which to avoid will be a lot easier for consumers.
5. Discounts are Everywhere!
One of the best things about online shopping is that discounts, vouchers, and coupons can easily be found on the internet and be availed! Many stores offer email notification and newsletters for seasonal and random discounts, while other websites simply offer coupons.
Discounts are store initiated and they are usually offered by retailers directly from their shop.
The coupons are mostly featured in mainstream media platforms like magazines and newspaper, but today their availability online has been increasing especially with the rise of aggregate websites that gather coupons from different stores and retailers.
This online marketplace for discount vouchers and coupons are called coupon stores. Coupon stores are the best place to find daily deals and promo codes for different products online. These coupons can help you save a good amount of money through discounts and promotions.
There are many popular coupon stores online where you could find daily discounts, promo, and coupon. Most coupon stores online feature thousands of active coupons and deals daily.
6. Privacy Shopping
The privacy that you get for shopping online is unparalleled. Purchases that you make on the internet are delivered straight to your doorsteps. This is the reason why many products are highly sold online, due to the fact that consumers prefer to purchase these away from the prying eye of the shoppers in public. The privacy that you get from online shopping it applies to every transaction that you do.
With so much to gain and nothing to lose, there’s basically no reason why you shouldn’t give online shopping a try. After all, there’s really nothing much to it, all it takes is just a few clicks.
Attracting customers and retaining their loyalty is the key to success of any business. If customers do not keep coming back to you and do not advocate your organization, then you will need to continually attract new clients simply to replace that lost customers.
The customer satisfaction can be achieved in a few simple steps. You have to know your customers’ needs, desires, problems and give him the best solutions to build long-term relationships.
The largest influence on consumer loyalty is customer service. Recent research suggests that 46 percent of people feel that their loyalty to a particular company is driven by the customer service they receive.
It would be fair to assume then if a business achieves excellent product quality and gives good customer service then it will flourish and ultimately increase its profits.
Firstly it is important to understand how your customers feel about the customer service they receive when they contact your company. If these important calls are being handled by staff in a call center, do the operators relate to the customer easily?
Are they able to deal with any inquiry quickly and efficiently? Can they answer other questions relating to your business without passing the inquiry on to a third party? Perhaps more importantly, do they enhance the relationship between your company and the customer?
High levels of customer service can only be achieved by actively engaging with your customers. Furthermore continually identifying their needs and adjusting your product or service in line with their requirements can open up future revenue streams and develop new markets for your business.
The Reasons Why Customer Loyalty is Very Important to Your Business
Whether you own a little pop corner shop or a worldwide software business, customer loyalty is very valuable to you.
When speaking of products it is often referred to as “brand loyalty.” Investing time and energy in promoting customer loyalty should be an integral component of any business’ marketing strategy.
When business people think of “marketing” in general, they tend to focus on activities targeted at attracting new customers. While expanding your business’ customer base is a crucial undertaking which you must work towards with clearly defined goals.
The importance of retaining existing customers mustn’t be overlooked. Working toward promoting customer loyalty (or brand loyalty) is critical to your goal for many reasons. Here are 5 reasons why customer loyalty is important to your business.
1. Repeat Business
Loyal customers, almost by definition, will purchase your goods or services again and again over time. Depending on what type of business you have and what the sales cycle is like, you may end up selling more to one loyal customer in a year than you might to even 10 first time customers.
2. Greater Volume
As you build relationships with your loyal customers, it will become increasingly easy to sell to them in higher volumes. This may happen naturally, or you may choose to incentivize the process for your customers. In any case, higher volumes mean greater sales, which translates to higher overall profits.
3. Cross-selling Opportunities
Customers who exhibit brand loyalty have a relationship with your business. They trust you to provide quality products and customer service. This creates a great opportunity to fulfill more of your customers’ needs than the traditional ones you currently meet.
You can make sales to loyal customers across product lines and thus increase your overall sales volume without needing to focus so much on attracting new customers.
4. Protects You From the Competition
The more loyal your customers tend to be, the safer you will be from the draw of the competition. Establishing strong brand loyalty can make you practically immune to competitive forces. This is especially important in places where new players enter the marketplace often.
5. Word-of-Mouth Marketing
Loyal customers can also bring you, new customers. Customers that have great relationships with businesses tend to talk about it. Happy and satisfied customers who keep coming back to you are very likely to refer others who may need your product and/or services.
These days the rhythm of lifestyle is very fast and it’s very easy to lose customers. The good news is, loyal customers are much more likely to give you the benefit of the doubt and/or overlook errors. If you maintain the level of customer service and quality that it takes to achieve brand loyalty in the first place, your customers will be willing to forgive you when bad things happen.
Also, a Great Principle of Marketing says that it’s much better to keep satisfied the customers you already have than try to attract new customers.