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Small Business Growth: 5 Technology Trends in 2021

Small Business Growth: 5 Technology Trends in 2021

2020 was a very difficult year (Pandemic). It pushed people to change their lifestyle and the way of working (Remote work). The world was not prepared for such a viral outbreak. For many people worldwide 2020 was a disaster.

This also affected the world of businesses (Big or Small). Companies had to find a way to keep operating but still respect and follow the new government measures. They have to use collaboration tools such as video call software (Zoom), chat apps (Slack), screen-sharing software (TeamViewer), and so on.

Small Business Growth: 5 Technology Trends

Here are some interesting technology trends you need to know and how to grow your small business in 2021.

  1. New Collaboration Tools

Pandemic has pushed businesses to virtual offices, online video conferences, and many other software solutions that transform a traditional office into an online one.

Communication had to be effective because teams now are working remotely.

So it’s expected that 2021 will bring more and better collaboration tools. No one can say when the pandemic will end, so it’s safe to assume that businesses will need effective and useful collaboration solutions.

Many companies will start using new types of collaborative tools. (there are already many categories available).

Companies that have to hold meetings regularly are using Cisco Telepresence for high-quality video conferencing.

Also, more businesses will turn to entire collaboration systems. These systems are made of workflow applications, databases, and other software solutions that allow companies to run everything remotely.

For example, Microsoft SharePoint is a great collaboration system. It allows employees to access important data from all kinds of devices (PCs, laptops, smartphones, etc.).

  1. AI and ML

Artificial intelligence and machine learning are a top trend for many IT enthusiasts and tech fans. These technologies are already used in many aspects of life, and more and more people are loving these tech trends.

AI and machine learning are implemented more among business owners. Entrepreneurs and marketers will keep incorporating them into new and existing businesses in 2021.

This year will bring more AI tools and apps. Keep in mind that the main goal is to use AI to provide better and more personalized customer experiences.

Also, many people and experts believe that AI will find its use among small business owners. It is expected that small businesses will start adopting AI quickly. AI can help small businesses to improve their marketing strategies.

Also, AI can help small businesses to offer more personalized experiences to their customers.

  1. 5G

The 5G or fifth generation of cellular capability is just here. 5G is about faster data transmission speeds.

According to various phone manufacturers, 5G can outrun 4G LTE easily. It’s an important fact that there is little to no latency (the delay experienced in data transfer).

It’s a great step in the development of the Internet of Things (IoT). 5G networks can support the influx of interconnected smart devices.

  1. Automation

Repetitive tasks are a common (boring) thing for most workers. These tasks take up a lot of time and kill the overall productivity.

Many developers have recognized this problem, and it is expected that 2021 will bring many automation tools across many different industries.

Every business that wants to boost its employees’ productivity and performance should think about automating all these tasks. When it comes to small businesses, these tasks include appointment scheduling, data entry, customer support, and so on.

In 2021, automating these tasks will become easier. Once a business has all of these tasks automated, the employees and the owner will have more time to focus on more important matters.

With more time to focus on more complex and value-adding tasks, the team will be more productive.

  1. Analytics – Data Insights

Many small businesses have to deal with huge amounts of data regularly. But, hiring a data scientist or analyst can be expensive. This is the main reason why in 2021, deep analytics tools and data insights will become a necessity.

It’s not only about straightforward and simple reports such as conversion rates, web traffic, etc. A business that leverages this technology will acquire many valuable insights into different business aspects. This will allow the owner to optimize strategies and new techniques.

Deep analytics can help a business owner to identify pricing trends and gain a competitive edge over competitors.

Modern software doesn’t require users to have the technical knowledge to use the power of data-driven insights.

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Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

Digital Marketing Strategies: 10 Tips on How to Grow Your Small Business

These days small business owners need to use modern types of digital marketing. Marketing channels like social media, content creation, and marketing automation are replacing traditional marketing tools.

But many small business owners don’t know how to use digital marketing methods to grow their business. It’s important to sharpen and improve your digital marketing skills.

Digital Marketing Strategies To Grow Your Small Business

Here are some useful tips about how to improve your digital marketing strategies and how to grow your small business.

  1. Create a Successful Social Media Strategy

It’s impossible to succeed on social media without a successful strategy. You can’t post whatever you want, whenever you want. It’s a big mistake. Successful social media strategy means being consistent, provide value, and engaging with followers.

Also, it means that you know your target audience.

  1. Promote Your Blog Content

You have a business blog. How can you promote it? Use your social media accounts to promote it. Facebook it’s a great platform to market your blog. Twitter is also a great resource for content and you should use it. Also, you can use LinkedIn to promote your blog content.

It’s important to share your blog content on social media platforms where your target audience is active.

  1. Use An SEO Strategy

An important aspect of digital marketing is SEO (search engine optimization). Attention! An SEO strategy can be intimidating and confusing. It’s also not a fix it and forget it process. SEO is a long-term strategy and you cannot achieve higher rankings right away. This is the reason why many small business owners need an SEO expert to help them.

  1. Quality Content and Credibility

Many small business owners are choosing quantity over quality when creating content. They believe that more blog posts mean more visibility. This may be true, but quality content will help you to build credibility.

Also, credibility will help your SEO strategy. But many business owners and marketers ignore this important tip.

  1. Outsourcing

Don’t be afraid to send out tasks to other employees or even outsource your tasks. Delegating tasks to others can save you time and put more focus on your to-do list to improve quality.

You can hire an agency or a virtual assistant to help you.

  1. Know Your Audience

Most brands and businesses aren’t promoting their products to every person on Earth. They have a specific audience in mind. It’s their target audience. Your content and social posts should target this audience. You should publish content that appeals to their specific interests or needs.

  1. Add a Personal Touch

Customers and interested people react well to a business they feel like they know. Share who you are and talk about your business. Also, you can create a behind-the-scenes video, to show how your business works.

  1. Think and Test

There are many social media platforms to use. So before you create a social media strategy you need to think and test. Testing is the best way to know if your strategy works or not. Put in the time upfront and save yourself time in the long run.

  1. Testimonials

The testimonial is a type of content marketing. But many business owners don’t focus on them or they don’t use them.

Consumers like the testimonials. It’s like a guarantee. Also, many people trust the reviews and testimonials from other users. Add your testimonials to your landing page or provide a link to a testimonials page.

  1. Use Metrics and Analytics

Important! don’t forget to look into metrics and analytics. You need to track your efforts and your campaigns. These stats will help you to improve your digital marketing strategy and generate more sales.

Small business owners need to educate themselves and practice their strategies. Don’t forget that you need to work hard, learn from your mistakes, and you need to discover new strategies and tips to grow your small business.

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Social Media Marketing: 5 Benefits and Advantages You Need To Know

Social Media Marketing: 5 Benefits and Advantages You Need To Know

These days social media marketing is a necessity. Many businesses and marketers are using social media to promote their products or services. But many new marketers (beginners) still underestimate the power of social media marketing.

Social media is one of the most powerful tools to promote and grow your business.

Social Media Marketing: Benefits and Advantages

The benefits and advantages of social media marketing are amazing. That’s the reason why it has become an essential part of every marketing strategy.

Stats show that 97% of marketers are using social media marketing to reach their target audience.

With social media marketing, you can influence your followers to take action and increase your sales and revenue. But that’s not the only reason why social media marketing is essential.

Here are some benefits and advantages of the social media marketing that you need to know.

  1. Brand Awareness – Business Promotion

If you want your business to grow, you have to promote it. If people don’t know about the products and services you offer, you can’t generate sales.

There are many ways to promote your business online. But nothing works better than using social media.

With social media marketing, you can reach a huge audience worldwide. Also, you can create shareable content that can quickly double your reach too.

It’s important to create compelling and informative content that adds value to your target audience.

Also, it’s better to have many loyal followers so they will share your posts.

It’s important to interact with other social media users by liking and commenting on their posts and following people that you think can be potential followers or even buyers. This way you can easily increase your visibility and make your posts appear on others’ feeds.

When you increase your visibility, people start recognizing you and become familiar with your business.

This is a great way to increase brand awareness, build credibility, and promote your business.

  1. Improve Your Customer Service

Another benefit of using social media marketing for your business is that you can improve your customer service.

Brands or businesses that aren’t reachable when people need support (Customer Service) after purchasing from them will fail. They will lose their customers and profits forever.

You need to provide great customer service.

You can provide support through your social media channels. You can use Facebook, Twitter, Instagram, or any platform that works best for you.

Important Tip! Most customers want quick solutions to their problems.

With social media platforms, you can speed up your interactions and help your customers right away.

This is a great way to build better relationships with your customers and boost your brand.

  1. Grow Your Email List

Email marketing can help you boost your sales and increase your profits. But it’s important to have a solid email list.

With social media marketing, it’s easy to grow your email list. You can do that by running a giveaway on your social media profiles.

People love freebies. Giveaways allow them to win a freebie that they’ll love. All you have to do is ask them to submit their email addresses to participate in the giveaway.

To encourage more people to participate in the contest, announce an exciting prize.

You don’t have to offer expensive and fancy prizes. A simple discount coupon can be very attractive!

  1. Inbound Traffic

Another benefit of social media marketing is that it helps you to attract more inbound traffic to your website. You can boost your SEO and makes it easier for you to appear in top search results.

By posting high-quality content on social media, you can drive your users to your website and encourage them to explore it further. Also, once they are on your site, you can generate more sales.

The more valuable content you post, the higher your opportunities, to engage new leads and direct them to your website.

  1. Cost-Effective Marketing

One of the biggest advantages of social media marketing is that you don’t need a big budget. It’s cost-effective marketing.

When you use social platforms for marketing, you can achieve amazing results simply by creating content and publishing it. And even if you want to use paid marketing, it’ll cost you much less than traditional marketing.

Now you know how social media marketing can benefit your business. It’s time you reconsider your decision. Because social media marketing can be extremely effective to promote your business, boost your traffic, increasing your sales, and staying ahead of your competitors.

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Marketing Trends: 7 Tips on How to Grow Your Business in 2021

Marketing Trends: 7 Tips on How to Grow Your Business in 2021

It’s essential to know new marketing trends if you want to grow your business in 2021. Also, you need to know how to communicate successfully with your target audience. Plus, you need to know which platforms and marketing strategies to use effectively.

Marketing Trends: How to Grow Your Business in 2021

Here are some tips about marketing trends and how to grow your business in 2021.

  1. Empathy and Communication

The Covid-19 pandemic continues to impact businesses worldwide. It’s changed the way we communicate with each other, but also the way businesses communicate with their customers.

Empathy-centered communication and messaging is an important marketing trend you need to know.

People respond positively to businesses that show an understanding for and empathy for their current circumstances. You need to use empathy in every communication (message) you send out. You need to listen to your target audience and also you need to provide solutions to their problems or needs.

  1. Engagement and Personalization

Most businesses are using digital ways of engaging with their audience because these days in-person gatherings, large events, and retail venues do not work (Pandemic).

Many businesses discover that it is more important to approach digital engagement with a clear strategy.

One way to improve engagement is personalization. You need to tailor your message to your target audience. This marketing trend will improve your online marketing strategy and will grow your business.

  1. Virtual Events

These days virtual events are important but are aware of virtual event burnout and become creative in the way you host events online. Also, consider hosting intimate, small events more frequently.

Many people, customers, and your target audience want to stay healthy and safe.

  1. Values and Businesses

These days many people supporting businesses that align with their values. They want to know more about the depth of a business and the people behind the brand.

Businesses need to be transparent about the values, beliefs, and behaviors they stand for.

You should have environmental, and social values that are communicated well to your target audience. Business owners should employ marketing strategies that highlight their shared values with consumers, and also you can use them as a base for relationship development.

  1. Content Marketing Automation

Artificial intelligence and automation are being used more and more by businesses to improve their marketing strategies. Content marketers need to use AI and automation because of audience analysis, content personalization, and content analytics.

You can use AI and automation to analyze the behavior patterns of your audience, create personalized content, and create targeted content that better serve your audience.

  1. Email Marketing

Many marketers have said that email marketing is dead. But the pandemic pushed many businesses and marketers back to standard digital marketing strategies. So many businesses are using again email marketing these days.

Email is a proven method. An effective way to communicate and build a relationship with your target audience. Email marketing is again a trend.

  1. Rebranding

Many business owners and marketers are trying a complete rebrand. They changing their traditional ways of bonding with their target audience.

Rebranding becomes the new normal. You need to experiment with new colors, logos, and content to successfully update your business’s image.

Marketing trends will help you to grow your business, build brand awareness, and customer relationships. You need to understand the new values and needs of your target audience. Also, you need to create new marketing strategies and techniques in 2021.

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Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

Influencer Marketing: 5 Tips on How to Improve Your Marketing Strategy and Grow Your Business

For many small businesses, the use of social media influencers is a new area of marketing. Most small brands don’t use influencer marketing because they believe that it’s too expensive or ineffective.

But Influencer marketing is achieving tremendous growth and current trends show that will keep growing.

Influencer Marketing Tips: How to Improve Your Strategy

Here are some tips you need to know about how to improve your influencer marketing strategy.

  1. Relationships Are Important

Some influencers are using their status as an influencer primarily as a way to make money online. Every business that engages them to market their stuff is just another paycheck. But these types of marketing are not ideal. Especially with small businesses, relationships are much more important than just pay to advertise your products.

If you treat an influencer well then they’ll treat you accordingly. Give them something they love or like, and they’re likely to keep using it and talking about it.

If you build long-term relationships with influencers, you build long-term benefits for your business.

  1. Influencers Can Increase Your Online Exposure

The technique of marketing is to increase your online exposure to potential customers. That’s because the greater your exposure, the easier it is to sell your products or services.

Who’s going to buy something if they don’t know it? These days social media exposure is a critical part of marketing. Even small businesses can benefit from being well-known on the local social media networks.

Social media hasn’t completely replaced word-of-mouth yet but has taken a similar role.

These days social media exposure is more difficult if you use paid advertising. Ad blockers have reduced the importance of paid ads.

So the best way to increase your online exposure is influencer marketing.

  1. Niche Influencers or Micro-influencers

Who are niche influencers? They’re influencers who appeal to smaller, but specific, audiences. Niche influencers these days are commonly referred to as micro-influencers or even nano-influencers and represent some of the most popular influencer marketing trends.

A niche influencer might be the owner of a local coffee shop. He has a nice Instagram following and writes a blog on the coffee shop website. People read that blog and follow the Instagram account because they’re looking for new ideas or products.

If you’re selling the same types of coffee products or similar, you could reach him for a post on your products. He influences people who would be interested in your products or even services.

  1. Your Audience and Influencers’ Audience

Important Tip. No matter how well you collaborate with influencers, you should never forget that social media marketing is all about the audience. With so much content out there, everyone is searching for engagement and individual attention.

They’re trying to sell their brand, promote their ideas, and tell their story. Sometimes it’s done with blog posts and other times with an Instagram story. No matter how well each advertisement is put together, without the personal touch it’s just another ad.

Influencer marketing is all about the people who will read the influencer content. They like to feel informed or helped, not sold. When working with influencers, remember that they know their audience much better than you do, and they’re making that audience yours for the campaign.

It’s important to collaborate and take what the influencer has to say seriously.

  1. Don’t Use Only Agencies – Humanize Your Business

Agencies can help you to identify influencers and shaping your marketing strategy, but they cannot help you to humanize your business.

Customers who will purchase from you are not another number or a new sale, but a real person. Capitalize on that by becoming a real person to them, instead of a faceless name hidden behind an agency. You need to humanize your business.

Influencers are great at helping you do this, and they will become a part of your marketing team themselves. One of the most powerful benefits of influencer marketing is that it allows you to attract a direct group of consumers.

Influencer marketing is most effective when the influencer knows more about you and your business.

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