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The Future of Mobile Apps: Tips and Trends

These days a smartphone has many mobile apps installed on the device. But many of them are not useful, their performance is not good, or users don’t like them. Mobile apps are very popular and the mobile industry continues to grow.

Many businesses and brands are using mobile apps because they know that they can reach pretty fast their target audience and increase sales with the help of mobile apps.

Here are some tips and trends about the future of mobile apps.

  1. 5G Technology – Mobile Apps and Business

5G technology can transfer and download video content very fast. This technology will help mobile apps to become more effective.

Also, soon we will see the widespread of voice control. This will open up more opportunities for marketers and businesses to communicate with their customers.

  1. Effectiveness of Applications

• Speed and effectiveness

Mobile applications are faster than the mobile network. This speed allows users to quickly access content, which increases the chance to satisfy a particular need. They can find faster what they need.

65% of Millennial generation users prefer to buy products or view products through the application because of their effective personalization and the speed of the transaction.

• Data – Information – New Technologies

Applications are using new technologies such as geolocation and voice search. Applications can collect data (information) about the user’s interests and hobbies: what they do and what they like.

• Relevant Content

Many users install mobile apps on their devices because they want to get pretty fast relevant content.

  1. Personalization and Location

These days many mobile developers are more focused on consumer requirements. Users now expect more personalization and adaptation to their location.

Location-based service is a growing and profitable category that allows businesses and marketers to create more targeted ads. Defining our destinations, hobbies, and interests, marketers can select suitable commercial offers for us.

Also, mobile payment technology is growing, which allows you to quickly perform various transactions “on the go”.

  1. Native apps and Responsive Web

Create an application for mobile devices (native) or create an app that suits any device (responsive web)? The general recommendation is to have both.

But if you have only recurrent users, the best option is a native app.

The Future of Mobile Apps: Tips and Trends
  1. Proactive Apps – The Next Step

The great challenge is the proactive application. It’s the next step of modern apps. It will notify user only data of interest. The secret is to discover what people are looking for.

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Email Marketing Trends for 2021: How to Improve Your Strategy

These days email marketing and email newsletter engagement keep growing. But you need to improve your email marketing strategy and also you need to know the new trends for 2021.

Here are some effective email marketing trends and tips for 2021 you need to know.

  1. Artificial Intelligence and Email Marketing Strategies

Artificial Intelligence (AI) is a great and effective tool to help you create a successful email marketing strategy. There’s so much data online that marketers or businesses could not collect and process. But AI can do this task with minimal effort.

List segmentation, content analysis, and effective outreach: AI already does it better than humans. You need to learn how to use Artificial Intelligence to optimize your email marketing campaigns and how to create effective email marketing strategies.

  1. Personalization and Email Marketing

The success of any email marketing campaign is to generate more revenue. Marketers know that one of the best ways to do that is through personalization.

The use of Artificial Intelligence makes it easier to create personalization marketing by obtaining more data about your customers. Many customers agree to give you their personal information in exchange for better-personalized offers.

But there are still companies and brands that don’t know the importance of personalization in email marketing.

The importance of personalisation is growing every day. Stats show that a personalization marketing campaign is very effective and profitable.

  1. Email Marketing Automation – Drip Campaigns

Traditionally, an email marketing campaign is to send some emails (useful, informative, or promos) to your email list. But in 2021 that’s going to change. Email marketing will use automation for better results.

Email marketing automation (drip campaigns) is an email marketing strategy that uses sequences of trigger-based emails. This ensures consistent communication between the subscribers and the company.

These days the last thing a customer wants to see in their inbox is another useless (junk) email.

That’s why drip email campaigns perform better than regular email campaigns. Emails that get sent out as a part of a drip campaign are more responsive and more useful for your customers or subscribers.

They are not overwhelming. The customer gets the exact piece of information they want to receive.

The solution is to send emails when you know that the recipient (customer) is interested in getting them. Behavior-based email automation can help you to improve your email marketing strategy in 2021.

  1. User-Generated Content (UGC)

Another big trend is to using user-generated content in email marketing campaigns. User-generated content (UGC) is any form of content (text, videos, images, audio) created by users.

User-generated content generates more conversions. Stats show that user-generated reviews are extremely valuable. 75% of customers read reviews from other users before buying a product or service.

  1. Interactive Emails

This trend will keep growing in 2021. Interactive responsive emails are very effective. They boost customer engagement and increase email interaction.

Some interactive email elements you need to know.

Animated buttons

Rollover effects to showcase product offerings

Interactive image and product carousels

Surveys, polls, and user-generated interactive content.

  1. Email Design (Mobile-Friendly)

Email design is one of the most dynamic parts of email marketing. It’s creative and extremely attractive.

These days 85% of people worldwide check their emails using a mobile device. It’s very important to create mobile-friendly email campaigns (fit perfectly on the screen of smartphones).

  1. Privacy (GDPR)

Email marketing changed with the General Data Protection Regulation (GDPR). Data privacy is a classic email marketing trend.

You need to provide your subscribers an option to unsubscribe from mailing lists. You can focus better on subscribers who stay and attract new subscribers who’re interested in what you’ve got to offer.

The online world and technology are changing pretty fast. So the email marketing strategies are changing too. As you know something that works before 2 or 4 months don’t work now. You need to know and use new trends and tips for effective email marketing.

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Affiliate Marketing: Trends Benefits and Future

Affiliate marketing is one of the best ways to monetize a blog or a website and make money online. These days successful affiliate marketers are very selective about the products or services they promote. This helps to build trust with their readers and followers.

Social media platforms are very popular and effective for successful affiliate marketing. Instagram, Facebook, Twitter, and YouTube are very popular channels for affiliate promotions. With social media and affiliate marketing, you can generate targeted traffic and increase your sales.

Mobile affiliate marketing is more important than ever. Stats show that 65.3% of people use their phones to access the internet. As that number continues to grow, affiliate marketers focus more on mobile content and mobile ads.

Also, don’t forget that Google and other search engines love mobile-friendly websites. (You can get higher rankings easily!)

Here are some trends about affiliate marketing you need to know.

Influencers and micro-influencers are very important for your affiliate marketing strategy

Voice searches and mobile phones

Mobile-friendly content and mobile-friendly website or blog

Ecommerce retailers will create more affiliate marketing programs

Benefits of Affiliate Marketing

  1. Free and Easy (you don’t need an office)

Yes, you can earn money from your favorite beach or cafe. Affiliate marketing it’s free and easy. The most exciting part (for many people) is that you do not have to be present at an office to do it. You can do it from anywhere in the world.

  1. Passive Income

With affiliate marketing, you can earn money just by promoting someone else’s products or services. As an affiliate marketer, you can promote even more than just one product or service. With affiliate marketing, you can generate passive income.

  1. No expertise or Expert

You do not have to be an expert to become an affiliate marketer. Anyone can do it. You have to sign up for an affiliate program you like and start the process. So, affiliate marketing is the fast method to earn money online you are searching for.

Affiliate Marketing Stats

Stats show that by 2025, the affiliate marketing industry will reach about $7 billion.

80% of companies are using affiliate marketing strategies to grow their business

90% of marketers said that affiliate programs are very important and profitable.

Future Trends in Affiliate Marketing

  1. Visual Marketing

Visual marketing will drive and influence affiliate marketing pretty soon. Creative images on Pinterest or Instagram will become more important. Also, clickable links on youtube videos will generate more conversions and sales.

  1. Data-Analytics and AI (Artificial Intelligence)

Data analytics will become the most important tool. Affiliate marketing will become even more targeted. AI technology will help you to find (Reach) your target audience and solve their problems extremely fast. (Pretty Amazing!)

  1. Keep Growing

The affiliate marketing industry will keep growing. Research shows that affiliate market spending will increase by around $4.5 billion in the next two years.

Zero Click Trend (Google Trend)

Stats show that more than 50% of Google searches are zero-click searches. The way that customers are searching for and consuming content online is changing pretty fast because technology is changing the online world.

Brands and affiliate marketers need to use new technologies and strategies. They need to know new trends and tips about affiliate marketing and how to grow their business and win their competitors.

Don’t forget affiliate marketing is a business, not a hobby!

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SEO Tips and Trends for 2021: How to Improve Your SEO Strategy

Search engine optimization (SEO) is very important for your business success. But you need to know that search engine algorithms are changing pretty often. So you need to know the trends and tips for 2021.

It’s a necessity to improve your SEO strategy if you want to achieve higher rankings and win over your competitors. Digital marketing as you know it’s a very competitive area.

Here are some effective SEO tips and trends for 2021.

  1. Featured Snippets

When asking a question on Google, a featured snippet shows in a box on the search results page. This box contains an image and an answer to your question.

These snippets show that your website contains valuable and quality content. Snippets now are driving more traffic to your website. Around 57% of website traffic comes from these little snippets.

  1. Influencers: Social Media and SEO

Hiring an influencer can generate even more traffic to your website. They can also help you build valuable backlinks. Backlinks are one of the most important factors that Google uses when evaluating a web page or website.

Important. You need to know what type of content you want them to create and how it can link back to your website. Also, you need to partner with influencers that are relevant to your target audience.

If you use influencer marketing, you improve your brand awareness, generate leads, sales, and boost your search engine rankings. (Pretty Effective)

  1. Safety and Privacy Are Very Important

User safety is very important to your business. If a user doesn’t feel safe visiting your website or if they see a “Not Secure” warning appear, they leave your website right away.

As a result, high bounce rates will affect the position of your website in search engines.

You need to have an HTTPS protocol for your website. HTTPS gives website users a secure connection that is both encrypted and authenticated.

  1. Voice Search Optimization (New SEO)

These days voice search affect SEO. Many people prefer to ask questions via voice than typing search queries.

When people using voice searches, the search engine must do a lot more work to get the relevant information that the user is looking for. So the short keywords are not so important anymore.

It is expected (2021) that more than 50% of all internet searches will be done through voice. So you need to use this new trend to get higher rankings.

  1. Mobile-Friendly Website (Not A New Trend But Effective)

Studies show that 4 in 5 consumers using their mobile devices to search online. Also, searches on smartphones are 88% while searches on computers and tablets combined make up 83%.

These days more people are searching from their smartphones than from a computer. So it’s very important to have a mobile version for your website to reach your target audience and generate more sales.

Your website must be optimized for mobile devices if you want to win over your competitors. Also, the higher you are in the Google mobile page index, the more effective and profitable your website will be.

  1. Artificial Intelligence (The Future Is Already Here)

Artificial intelligence (AI) is one of the most important technologies today. AI already affects our lives and the internet too.

AI ​​automatically classifies web pages and determines their rankings. Big companies like Google or Amazon are applying these technologies right now.

  1. High-Quality Content (Classic Trend)

High-quality content is a necessity for effective SEO strategies. Users want content that is relevant, helpful, and quality. So Google and other search engines tend to reward with higher search engine rankings.

Content must be well researched and easy to navigate and read. Informative, useful, and quality articles are effective content that will grow a website’s popularity in 2020-2021 and beyond.

Don’t forget! Content Is King!

== New Tip – Trend (2021)

Google is introducing a new ranking signal called the Page Experience signal (which is expected in 2021). The upcoming change is about page experience metrics like load time and interactivity.

SEO is essential today for all businesses. It’s not only about keywords. But also it’s about content optimization for users.

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Digital Marketing: Trends and Pandemic – How to Improve Your Business

All the businesses have been affected by the pandemic somehow. The same is for digital marketing too. But there are some new trends that you can use and improve your business during the pandemic.

  1. New Shoppable posts

A new trend of online shopping is shoppable posts. These posts or videos allow users to buy products they see on social media. No need for visiting a dedicated website and searching for products there.

You see clothes or shoes you like in a post. You click on them, buy them with an attached payment method and you just bought what you like. Shopping now is very easy.

People love to shopping online and the pandemic increases this habit. Pandemic is helping a lot the online stores, because people avoid going shopping in physical stores.

  1. New Type of Entertainment

How can you advertise concerts or sports events with social distancing or lockdown? You advertise tickets for online concerts or sports that are transmitted over the Internet.

Because of COVID-19 traditional entertainment needs to follow social distancing rules. But new forms of entertainment appears. It’s online entertainment.

  1. New Markets

This year (2020) 4 billion people for the first time had a lockdown order. Even World War 2 didn’t affect as many people. So many people were stuck in their homes needing similar things. We are all in the same boat.

COVID-19 has changed the market and the services as you know them.

  1. New Ways and Relationships for Businesses

Brands were always looking for new ways to improve relationships with their customers. They need to become a more friendly and trusted business.

The pandemic has changed the habits of people. It’s very important to focus on emotions, not only on raw data.

How to Improve Your Business During The Pandemic

  1. Help Your Customers

Helping your customers shows that you’re sensitive to what’s going on. Many physical movements have been restricted and many people are forced to work from home. Tell your customers that your operations and services to them won’t be affected by the pandemic. Help them and gain their trust.

Assure your target audience that you’ll be there for them!

  1. Create More Content
Content concept on a laptop screen

Create more content and make sure some of your content addresses key questions your customers might have as they go through the pandemic.

Helpful content will give you a great advantage. You help and support your customers and win your competitors. It’s important to create new opportunities for tomorrow. Winners always love the future, not the past!

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