Email Marketing: 7 Emails to Send to Your List – How to Keep Subscribers Engaged [Infographic]
Do you know how to improve your email marketing strategy? Do you want to keep your subscribers engaged? Here are some email marketing tips you need to know.
Email Marketing: 7 Emails to Send to Your List
Welcome mail Announcements Product Survey Newsletter Giveaways and freebies Thank you
The Future of Email Marketing
Email marketing is one of the oldest forms (but classic) of communicating with your target audience. The reason to start using email marketing is still the same. Grow your business.
Today, it’s all about creating an emotional connection and driving engagement. Email marketing is a way to connect with your audience, build trust, and develop a relationship.
Email marketing it’s not as popular as it was but still is a necessity for businesses, brands, and marketers.
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Social Media Strategy: 20 Call To Action To Engage Your Followers [Infographic]
Are you looking for ways to improve your social media strategy? Want to encourage more of your followers to engage with your posts?
Social Media Strategy: Call To Action To Engage Your Followers
Here are some effective Call-to-action you can use to engage your followers.
Explanation (Call To Action)
In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Other types of calls to action might provide consumers with strong reasons for purchasing immediately such as an offer that is only available for a limited time (e.g. ‘Offer must expire soon’; ‘Limited stocks available’) or a special deal usually accompanied by a time constraint (e.g. ‘Order before midnight to receive a gift with your order’; ‘Two for the price of one for first 50 callers only’).
The key to a powerful call to action is to provide consumers with compelling reasons to purchase promptly rather than defer purchase decisions.
A CTA can be a simple non-demanding request like “choose a color” or “watch this video”, or a much more demanding request.
An obvious CTA would be a request for the consumer to purchase a product or provide personal details and contact information.
A CTA often takes the form of a digital image that encourages a lead to move closer to making a purchase.
“Click here,” “Download Now,” and “Learn More,” are all examples of CTAs online consumers are already familiar with.
Social Messenger Applications: 6 Social Messenger Apps to Engage Your Target Audience and Grow Your Business
Social messenger apps are simple marketing tools that help engage your target audience. You can promote and grow your business with the help of apps.
Social Messenger Applications: How To Grow Your Business
These messenger applications have features that allow people to communicate directly on their smartphones through applications downloaded to the device.
Today, many of these applications are used by businesses to engage their audience and promote their products or services.
Here are some social messenger applications to use to engage your audience and grow your business.
WhatsApp
WhatsApp is the most popular messaging application used worldwide. This application is an alternative to standard SMS or text messages. It allows you to send and receive messages, voice calls, and videos or pictures.
Facebook Messenger
Facebook Messenger is the second most popular social messenger application. Now it’s starting to be used completely on its own and not just with the features of Facebook.
This means Facebook Messenger can be added to your blogs or websites to market to your target audience better.
Instagram Direct Messenger (DM)
Instagram Direct Messenger isn’t a separate messenger application but the direct messages can increase engagement among your target audience. Instagram is a powerful visual platform that more than 200 million businesses use to promote their business.
Snapchat
Snapchat is a fun and unique social messenger application. You can use it if your target audience is tech-savvy and between 14 to 27 years old. This application is perfect to market your business with its unique filters, geolocation tags, and other interactive features.
Viber
Improve your customer service with Viber Business Messages. Viber is a unique social messenger application where it uses a personal mobile phone number to communicate with others around the world directly.
The business verification tool allows you to send messages to your target audience fast and on a secure network.
Twitter Direct Messages
Twitter is a social media platform that also offers direct messages that can be used to better communicate and connect with your target audience. Many of those who use Twitter expect to communicate with businesses.
Twitter direct messages are a quick and easy option to use if you want to improve customer service and audience engagement.
Last Tip
The most important thing is that you get to know your target audience so you know exactly what they want or need.
Provide help and solutions to your customers to gain their trust.
These days customer service is a necessity for businesses, brands, and marketers.
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These days the majority of people never go anywhere without their mobile phones. So your mobile app represents the fastest, easiest, and most effective way to engage your app users.
Here are some effective tips you need to know about how to engage your app users.
Personalization – Segment Your Users
The days of mass marketing (the same content to everyone) is over. By segmenting your user database you can send your users much more personalized messages.
Stats show that 50% of people expect to see more personalization messages in the push notifications. Personalization means things like people’s preferences, buying behavior, location, gender, etc.
App user segmentation allows you to create more targeted messages. When an offer or message is relevant and interesting to them it is much more likely to catch their attention.
In-App Messages
These are messages that slide up from the bottom of your app and alert you of something interesting or important. Users do find them less invasive because they disappear after a few seconds and don’t interrupt the users from their business.
In-app messages can be used by marketers to send reminders, updates, rewards, personalized messages, etc.
Email
Stats show that 58% of emails are opened on mobile, whilst desktop opens are only on 19%. These days mobile phones have made emails almost as instant as push notifications.
Email is an effective way to drive app re-engagement. A push notification disappears as soon as a user taps it, an email can be kept permanently and accessed at any time making it perfect for content the user might wish to keep longer such as newsletters, welcome emails, promotions, etc.
SMS
SMS allows for instant communication and like email, it is great for sending a message the user may want to refer back too. SMS has a much higher average open rate than email.
Provide Value – Rewards
Stats show that about 50% of people download apps to receive special offers and discounts. Users expect to receive something of value to them for engaging with your app.
There are two types of rewards you can give to your user: Real and Virtual. Real rewards usually involve products such as a free sample, buy one get one free, or discounts off of a particular product.
Virtual rewards are in-app currency backed by a brand.
Rewards are an excellent way of engaging users to download your app and also to re-engage the segment of users who haven’t used the app in a long time through push notifications.
You can also create a purchasing program or points system that provides better rewards to the most loyal users, which will encourage your user to engage with the app more often and receive these great offers.
Location – Local Marketing
Geo-targeting ability on mobile is a great way for apps that have bricks and mortar stores to connect mobile consumers. The technology is getting more effective and consumers are willing to interact with mobile ads that offer them a reward for engaging.
Location technologies can also be used to drive app engagement during events.
Creating successful app user engagement with your users means that you can engage with them on a personal level. You need to show your users why you are better than the rest and why, what you offer, is more interesting and valuable to them.
Social media is a pretty effective and low-cost way to reach your market worldwide. But like all marketing strategies, your social media marketing needs a plan. Here are some effective tips to attract and engage your target market.
Blog Posts and Articles
If you’ve posted something new on your blog or website, share it right away. Many online users don’t know or don’t use an RSS feed. So social media is one of the top ways to let them there’s new content at your site. Don’t forget to share articles you’ve written for others.
Also, you can use article directories to expand your reach and your fame.
Repost Popular and Quality Content
A good SEO strategy can help Google keep track of good content, it doesn’t hurt to remind people of great information that’s still viable that was posted in the past.
You have checked your analytics to learn which articles are the most popular on your blog. Also, you can use social media tools, such as Hootsuite, to help you repost old content.
News and Trends
Share information from experts that people follow and listen to. Influencers are knowledgeable about their industry because they stay on top of what’s going on and share it with others.
Sharing information provided by others not only shows you stay current on what’s going on, but it can help you build connections with influencers, and establish yourself as an influencer too.
If you have blogs and other resources you read, share the good information that interested your target audience.
Share Products and Services You Use
If there is a product or service you use and enjoy, why not share it with your followers? Or if you’ve written a review of the item, share that. Many people are searching online for reviews. It’s a very common and effective tactic.
Other things you can share that you love are strategies or tips that might help your target market as well.
Inspiration Quotes
You can simply post a text or use a service such as Canva or PicMonkey (Free) to create a graphic of your inspirational tip or quote.
Entertaining Content
It’s very effective to have a little fun with your target market. Whenever you can make your market laugh or have a strong positive feeling, you’ll usually increase engagement, shares, and traffic to your site. All people love to smile.
Social media is a fantastic way to reach your target market, but it can take time. These tips can help you plan, and create a successful social media marketing strategy. So you can grow your business and your profits!
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