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Social Media Apps: Stats and Facts You Need To Know

A world full of smartphone users with little knowledge of digital technology would require a platform to interact with people worldwide – a forum where they can chat with others, share their feelings or thinking, and advertise their products for earning purposes.

This platform is provided by social media apps like Facebook, Instagram, Twitter, TikTok, YouTube, etc, that let users interact or even make purchases.

Social Media Apps: Stats and Facts

The social media market will keep growing. The increasing social media market encourages people to build their apps and increase their profits.

Here are some interesting tips and facts about social media apps you need to know.

  1. Rise and Profits of Social Media Apps

Social media apps like YouTube, Instagram, TikTok, and Facebook have more than a billion users. These social media apps have to change the way that people interacting, accessing information, or buying products.

Stats show that social media apps are used mostly by young people aged between 18 to 30. But these days people of all ages are using social media apps. Instagram, TikTok, and Snapchat are popular among young groups.

With so many active users, marketers, or businesses who running a social media app or market an app would profit a lot in the future. People who have better knowledge about digital marketing invest in apps and gain profits by using their products and knowledge as a middleman.

  1. Benefits and Advantages

Social media apps will help you to increase the reach of your products to many people worldwide.

You can reach your target audience within seconds and at no cost.

You can track the insights of your product. (total number of shares and mentions).

Social media apps can help you to build relationships and trust with your customers. So you can grow your brand and profits.

  1. Predictions About Social Media Apps

In the next years, social media apps will have better visualization for usage by users, more creative and funny content, better personalization, better user security, and personal information safety.

The social media market will expand its reach and the users will gain profits by displaying their products on the social media page.

Data about Social Media, Mobile Phones, and Internet

5.112 billion mobile phone users worldwide

4.388 billion internet users worldwide

3.484 billion social media users worldwide

Social media platforms are the best way to promote your app.

  1. How to Create A Successful App

a). Research

Every successful project starts with research. Do not develop a mobile app just because is a trend.

Start with identifying an existing problem and how your app can give the solution. The main reason or purpose of apps is to provide solutions!

Also, is essential to do a competitor analysis and find the gaps in their app development (take it to your advantage).

b). Unique

If you want your mobile app to be successful, it can give what apps from other businesses are not. Stand out in the crowd, innovate, and customers will want to use your app.

c). User Experience and Design (Simple and Easy)

If your app is simple and easy to use will become popular. Users are looking for something that will increase efficiency and effectiveness most simply. The design should be simple and easy to understand.

Keep the user interface simple and user-friendly. Excellent user experience is a must for a mobile app to be successful.

d). Performance

You need to test your app for loading speed and other hurdles or difficulties before you launch it. No one will want to use an app whose performance is terrible. The founders of successful mobile apps understand this very well.

e). Customers Support

The most successful mobile apps have awesome customer support. Customer support plays an essential role in making your app popular and profitable.

Customers will trust your app if you provide a helpline. Without help, your customers would be frustrated and probably will not trust your brand, even if the error was from their end.

Making a successful app requires effort and dedication. It does not stop at design and implementation. It goes all the way to support.

Always pay attention to user feedback and improve your app.

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Mobile Apps: Stats and Reasons Why Mobile Apps are The Future [Infographic]

If you are a developer or a marketer you need to know the mobile app stats and benefits. So you can create mobile apps that can help your target audience to solve their problems or fill their needs.

Here are some reasons why mobile apps are the future

  1. Smartphones and Mobile Apps

These days there are 4.78 billion mobile users and 74.3% use smartphones. Smartphones are very popular worldwide. Some countries like South Korea showing 95% of adult usage.

These numbers are growing every year and also keep growing the market of mobile apps.

  1. App Downloads

App downloads have increased in recent years (reaching 36.4 billion in 2020). App Store installs grew 2.5% and Google Play reach 28.2 billion.

In 2017 app downloads were 178 billion. In 2019, app downloads reached 204 billion.

These numbers (stats) show clearly how effective and profitable are mobile apps.

In 2020 the global pandemic has generated a lot more free time for people as they’re at home (Lockdown). So both app stores have seen the highest number of downloads in a single year!

  1. Mobile Devices – Social Media and Communication

An average person spends 3.7 hours browsing on mobile devices (36% more than 2 years before). Some countries as Indonesia, Brasil, India continue to spend the most time on mobile devices each day.

Social media and communications apps take the majority of users

In 2020, experts predict that smartphone users will spend nearly 90% of mobile internet time in apps, rather than a browser. It’s very important for businesses and brands, not only to optimize their websites for mobile, but they need to create custom, effective, and responsive apps.

  1. Mobile Ads

With more time spent on mobile devices, many brands are investing more money in digital ads, to reach potential consumers or target audiences. So digital ad spend exceeded traditional advertising for the first time in 2019. (190 billion worldwide)

Mobile ads are expected to reach 280 billion by 2022.

Marketers are using mobile marketing as an effective channel to engage with audiences. So, 40% of marketers plan to increase their mobile marketing budgets in 2021.

  1. TikTok

TikTok is a social networking app and a source of entertainment. (short, user-generated videos). TikTok is one of the ​most downloaded non-gaming apps of 2020. TikTok has attracted many new users from various demographics (thanks to the Covid-19 pandemic).

Many people are stuck at home with nothing to do. So they’re looking for new ways to entertain themselves. TikTok and similar video-sharing apps fill the need by presenting fun videos.

  1. Top Apps

The biggest app category in terms of downloads is games. (2.33 billion downloads on iOS). The second-biggest app category is ‘photo & video’ (700 million downloads).

Android mobile game downloads also increased (12 billion). The second-biggest category is ‘tools’ (1.82 billion).

  1. Mobile Revenue

The mobile app industry makes billions of dollars in revenue each year. The mobile app market generated $462 billion in 2019.

The gaming industry is the most profitable sector of the mobile app industry.

Entertainment apps, social networking apps, and photo and video sharing apps also generate revenue but they are far behind the gaming apps.

Mobile Apps and Future

Mobile devices have become a part of our lives changing the way we spend our time and even make purchase decisions.

These app statistics will help you to identify opportunities. So you can create an effective mobile app and promote it. Mobile apps are the future for businesses and marketers.

You need to know about new technologies and trends, so you can predict the future demand for mobile apps.

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business google infographic marketing Social Media

YouTube Statistics: Demographics and Facts [Infographic]

YouTube is the most popular video platform. The hype around YouTube is centered around its simplicity and popularity of video content. Video content creators can easily upload and share a video within minutes (reaching a big audience around the world).

Users can share YouTube videos across their social media platforms, embed them into blog posts, or in forums.

On YouTube, you can find whatever you need. Beauty treatments, diets, and healthy guides, video game guides, e-learning courses, vlogs, product reviews, there’s something for everyone on YouTube.

  1. General Stats

YouTube has over 2 billion monthly active users

The total number of daily active users is 30+ million

There are over 300,000 YouTube TV paying subscribers

Each visitors spends around 11 minutes and 24 seconds per day on YouTube

More than 100 countries have their local version of YouTube

YouTube accounts for more than one-third of mobile internet traffic

Over 50% of YouTube users visit the site daily

Online video will account for 79% of internet traffic this year

500 hours of content are uploaded to YouTube every minute

  1. Demographics Stats

YouTube accounts for 67% of online video consumption among Millenials

81% of US internet users between the ages of 15 and 25 years old use YouTube

YouTube reaches 95% of internet users over 55 during the average month

Two-thirds of Millenials say they can find how-to content for almost anything on YouTube

79% of internet users say they have a YouTube account

At least 90% of US internet users aged 18 to 44 years old accessed YouTube

90% of US digital video viewers use YouTube

Almost 15% of YouTube’s site traffic comes from the US

Only 33% of popular YouTube videos are in English

  1. Marketing Stats

8 out of 10 marketers believe YouTube to be the most effective video marketing platform

70% of shoppers say they are open to learning about products from brands on YouTube

62% of YouTube mobile advertising receives the viewers’ attention

95% of YouTube ads are audible

93% of ads are viewable

Among digital channels and platforms, YouTube has the second-most influence on purchases

YouTube users are 3 times more likely to watch a tutorial compare to reading instructions

Two-thirds of shoppers say the video is their source of purchase inspiration

YouTube is the second-most popular place to post videos among businesses

Nearly half of marketers are investing in YouTube advertising

Mobile YouTube ads are 84% more likely to engage prospects than a TV ad

  1. Usage Stats

2019 saw a 39% increase in users watching YouTube on TV screens

70% of the total watch time on YouTube is via a mobile device

1 billion hours of video are watched via YouTube every day

The average user views about 6.740 pages every day

Product reviews, how-tos, and vlogs are within the top three types of videos that get a lot of views

  1. Fun Facts About YouTube

Gangnam Style was so popular that it broke YouTube’s video counter

20% of users will abandon a video if it hasn’t caught their attention within the first 10 seconds

YouTube is the second-largest search engine in the world

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Web Design: Website & UX Stats You Need to Know in 2020 [Infographic]

User Experience (UX) is very important for the success of your website. Visitors to your website are your potential customers. You need to impress and help them if you want to generate traffic and sales.

Here are some stats about web design, website design, and user experience you need to know.

2 out of 3 users prefer to read content that is beautifully designed.
2 out of 3 minutes spent online are made from mobile devices.
48% of users see web design as an indication of a business’ credibility.
8 out of 10 consumers will stop reading content that does not display well on their device.
38% of people say they will not revisit a site if pictures or images do not load fast.
94% of users judge sites based on responsive design. 

Websites have become a critical part of your sales process. Web design can influence conversion rates, which can improve your business growth. Factors such as loading times and website appearance are pretty important for your business and sales.

74% – the percentage of a conversion rate increase from reducing website load speed from 8 to 2 seconds.
138% – The conversion rate increase from using video backgrounds on websites.
78% of online shoppers want more product images on eCommerce sites.
57% of users associate the color blue with success.
Every $1 invested in UX results in a return of $100 (ROI = 9,900%)
39% will stop engaging with content when the images won’t load or the loading time takes too long
85% of adults think that a company’s mobile website should be as good or better than their desktop website
88% of users are less likely to return to a website after a bad user experience
If a website needs more than 3 seconds to load, 40% of the people leave the website
70% of people look at lists with bullet points. 55% look at lists without bullet points

Businesses should invest money and time into User Experience Design.

E-commerce UX Statistics

These days it’s very easy to get what you need on the internet. Shopping apps and websites can be found everywhere.

68% of users wouldn’t submit a form if it requires too much personal information
Customers who have a negative brand experience on mobile are 62% less likely to purchase from this brand in the future

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Work From Home: Benefits and Stats You Need to Know [Infographic]

These days coronavirus pandemic (Covid-19) has driven more people to work from home. There are many benefits to working from home. You avoid the daily traffic jams, you save time and money, and you can spend more time with your family.

Here are some benefits and stats you need to know about work from home.

  1. 13% Performance Increase.

People who work from home see a 13% performance increase. (more minutes worked and more work is done per minute).

  1. 50% Lower Attrition.

A new study found that working remotely reduced employee attrition. Working from home is seen as a massive benefit.

  1. 77% of people working from home report higher productivity.

77% of remote workers reported higher productivity and efficiency. Many people overestimate their productivity.

  1. 52% of home workers don’t take time off work.

Stats show that home workers are 52% less likely to take time off work. Working fro home never seems as bad when you can roll out of bed and get to the job, rather than facing traffic and office environments.

Taking vacation days is a good thing for your mental health and overall productivity, but fewer unnecessary sick days should have a positive effect on productivity.

  1. Telecommuters make more money.

People who work from home tend to work faster and better which correlates with higher rates of income. So working from home has some profitable benefits for those who do it.

  1. Working from home jobs grew 115% in the past decade.

Stats show that working from home jobs grew 10 times faster than the rest of the workforce. Employers are starting to realize how much more productive employees are when they work from home and they’re adding more remote working positions to their workforce.

  1. 86% of people prefer to work alone.

To achieve maximum productivity, 86% of people prefer to work by themselves. Working from home doesn’t necessarily mean working by yourself; people can cluster together and work in small groups.

Most people who work from home do work alone, meaning they’re capitalizing on this productivity increase. Working alone means you don’t have to deal with interruptions or distractions from other people, so it makes sense that they see a boost in production.

Benefits You Need to Know About Work From Home

Increased productivity, efficiency, and job satisfaction are the most effective benefits of working from home.

Lower office costs. If you own your business and lease an office, you can save a lot of money by going fully remotely. It’s a bold move to let all your employees work from home at once, but if it’s possible with your business, you could feasibly save thousands of dollars a month.

Better employment options. If you’re hiring remote workers, you won’t be limited to people who live in your local area; you can choose people from all over the country, or even all over the world.

Environmental benefits. When working from home, people won’t be driving or even taking public transportation to work. As a result, greenhouse gases (GHGs) produced by your team will be lower, which has a positive effect on the environment.

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