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SEO Tips: Mistakes to Avoid and How to Get Higher Rankings [Infographic]

Many website owners very often are making SEO mistakes. Most of the time they don’t know about SEO best practices or they don’t understand them correctly.

SEO is changing pretty fast. What worked a few months ago may not work today. It’s very important to know the latest SEO tips and trends.

Here are some effective SEO tips about how to avoid mistakes and how to get higher rankings in search engines.

  1. You Don’t Use a keyword Research Tool

Some people believe that it’s not right to use a keyword research tool. But this is a big SEO mistake.

A keyword research tool like Semrush, Ahrefs, or the Google keyword tool will help you to discover what people are searching for. Very simple.

  1. Page Titles and Descriptions are Not Effective or Attractive

The title of a page is a very important SEO signal. This is what search engines and users read first when they try to understand what a page is about.

If you don’t have a meaningful title you will minimize your chances of ranking high on Google (and other search engines) and you will drive visitors away from your web page or website

How to write SEO titles:

Titles should max 60 characters.
They have to describe what the page is about.
They need to include keywords but not keyword stuffing.
They have to be unique for each web page.
Titles are shown in the SERPs (search engine results pages) so they also need to be attractive to the user

Meta Description Tips

A good meta description can increase your click-through rates (CTR) and if your content delivers what is promised in the description, it will increase your conversion rate.

Descriptions should be unique (between 150-160 characters), non-keyword stuffed, and attractive to the user.

  1. You Don’t Use Social Media

Social media is one of the most effective ways to promote your website or business.

Most stats show that social signals are a ranking factor and also social media is a free and effective source of traffic.

You need to find which platform is best for your target audience and try to build authority and trust by following the leaders in your niche and sharing informative, quality, and useful content.

  1. You Don’t Promote Your Blog Posts

Promoting your blog posts is very important. It will take a lot of effort and persistence. People and search engines love to find fresh and quality content. It’s up to you to create useful content and also you need to promote it.

  1. You Don’t Have A Consistent Publishing Schedule

Is very important to have a consistent publishing schedule. Consistency can help you to improve your SEO strategy and you can generate more traffic.

  1. You Don’t Use Internal Linking

Many website owners don’t create internal links because they don’t know that internal links are good for their SEO strategy.

Internal linking is when you link from a page to another page on the same website.

Internal links are great for SEO and also helps search engines to discover pages from your website. Also, internal links give extra information to users about a particular topic.

  1. Slow Loading Website

A faster website will bring more traffic (higher rankings), will generate more sales, and more page views. Don’t forget that search engines and people (target audience) love the fast loading websites.

  1. Images Are Not SEO Optimized

Don’t use too many images. Avoid overloading a page with images.

Not using ALT text. ALT tags help search engines understand what an image is about.

To create an ALT text SEO optimized, make sure that it includes some of your main keywords.

  1. You Don’t Use The Tag Correctly

The title is the H1 tag.

The mistake that many websites make is that they use more than one H1 tag.

If you have more than H1 tags and don’t know how to fix it, you can ask a programmer to help you.

Make your research to find more tips about SEO and how to fix your mistakes. You can find an SEO expert to help you if you don’t know.

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Business Tips: How to Generate More Leads with Infographics [Infographic]

Infographics are much more than a simple visual. Infographics are pretty effective and they can attract more leads to your business. They are an attractive way to transform statistics and giant blocks of text. Stats show that 68% of marketers believe infographics will be used as a lead generating tool in the future.

Here are some tips and stats about infographics and how to generate more leads for your business.

Types of Infographic for Lead Generation

Statistical Infographic
Informational Infographic
Timeline Infographic
List Infographic

Tips for Lead Generation

Content

Know and understand your customer’s needs
Provide useful or helpful tips
Produce relevant data and insights
Design

Color and Font

The color scheme should match the theme and brand
Pictures to represent the content
Layout

Optimization

Proper use of white space
Mobile optimized
Lead generating essentials

Use CTA

Social media sharing buttons
Link to the relevant offer
Share your embed code

Infographics and Lead Generation

Social Media

Marketers can generate leads from social media

78% of marketers generate leads from social media.
80% from LinkedIn, 30% from Facebook, 35% from Twitter

Email Marketing

Usage of visuals in the email can increase conversions

75% prefer email with visual images.
55% possibility of the audience turning into leads.
90% of business grew using emails.

Content Marketing

Colorful visual content increases the desire to be read by prospects

Relevant data with colorful visual Increase Traffic 15%.

Infographics receive 94% more clicks, 20x more reads, and 86% generate leads.

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Social Media: Tips on How to Get More Followers on TikTok [Infographic]

There are over 800 million monthly active TikTok users worldwide. So there is a great opportunity to get more followers and promote your business. TikTok is a very popular and pretty engaging social media platform.

Here are some effective tips about how to get more followers on TikTok.

  1. Content Is King

Unlike Instagram or YouTube, even accounts with zero followers can get thousands or millions of views on a new video. Content is king on TikTok. The TikTok audience is changing and is continuing to grow in popularity. So even if your target audience is not teens, you can get many new followers on TikTok.

  1. Build A Community

For brands and businesses on social media, growing your following usually means more sales opportunities. But on TikTok, your need to build a community.

So growing your TikTok following is not a fast way to make more sales. But it is a way to build up a community that loves and supports your brand.

  1. Use TikTok Trends

TikTok allowing users to combine sound clips and music with their original video content. Viral trends pop up every day. That’s why there are multiple variations of the same video.

  1. Create Your Trends

If the current trends don’t fit your brand’s messaging another effective way to grow your following is to create your trends.

  1. Use the Right Hashtags

Hashtags act the same way on TikTok as they do on other social media platforms.

There’s no guide to which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags, and general hashtags related to the platform. So you can make your content easy to discover.

Remember that these general hashtags can be saturated, making your content harder to find. So you need to add more unique and niche hashtags.

  1. Post Original Content

You can use TikTok’s editing features and creating your original content regularly. This tip will increase your chances to get more TikTok followers.

Like most social platforms, the TikTok algorithm rewards posts that have a lot of engagement and interaction. So the more you post, the more people will see your posts.

  1. Post at Peak Times

It’s very important to know when your audience is most active. If you use TikTok Analytics with a Pro Account, you can find out the specific days and hours your audience is most active.

Attention! TikTok displays all analytics in UTC. That means you’ll have to do a timezone conversion to find out when your audience is most active in the location that they’re in.

  1. Cross-promote

It’s very easy to download videos from any profile on TikTok and repost it to other social media channels. If you have many followers on another platform, you can invite these followers to TikTok.

  1. Find Influencers – Influencer Marketing

Many influencers from other platforms have migrated their followers to TikTok. Just like on Instagram, brands can build collaboration with an influencer or content creator. Influencer marketing on TikTok is still new, so it’s a great opportunity to use influencer marketing.

  1. Use Call-To-Action

People or marketers who use a call-to-action at the end of their videos can boost their following because a lot of people need help to take the next step.

You need to make your CTA as exciting and enticing as your content. This can come in the form of simple text additions on your video or you can even host a giveaway, survey, etc.

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How to Get More Subscribers on YouTube in 2020 [Infographic]

YouTube is the most popular video platform. Also, YouTube is a pretty effective tool to promote your business. One of the key metrics to measure success on YouTube is the number of subscribers your channel has. So you need to know how to get more subscribers on YouTube.

If you post videos frequently you can attract more people to your channel. The more you post videos, the more people watch them, and you get more engagements, likes, and shares.

Here are some tips you need to know about how to get more YouTube subscribers in 2020:

  1. Create engaging, high-quality, and informative content

If you want to attract more people to watch your video, you need to create content that is engaging, high-quality, and informative. Here are some tips to create better content:

Build your content around a specific audience. (Target Audience)

Always start your videos with an interesting hook which will make people want to continue watching the rest of the video.

Always use original content.

  1. Create and publish videos frequently

Creating and publishing videos frequently helps to increase your subscribers.

Stats show that YouTube channels that publish more than once a week perform better than those who don’t. So if you can publish more than one video a week, there are higher chances of gaining more subscribers.

  1. YouTube videos optimization

Video optimization it’s important to rank higher on YouTube. To ensure that your videos reach the right audience, you can optimize the title, description, and meta tags.

Title

If you are using an exact keyword in your video title can help you to rank higher. A higher ranking means more views and more subscribers.

Description

When you write the description of your video, make sure that you provide all the necessary information such as keywords, timestamps, and links.

Timestamps help viewers to choose a section of the video they want to watch and jump right to it. Linking other relevant videos in the description gives a chance to showcase other videos and also keeps your content engaging.

Some other effective tips.

Upload an attractive thumbnail

Upload a transcript of the video

Add a start screen and end screen to your YouTube videos

  1. Engagement and Interaction

When you interact with your viewers, it gives them a sense of gratification. When people watch your video, thank them at the end of the video and give them an idea about where to go for more information. Drive them to your website.

Encourage your viewers to comment and give feedback about your video. Stats show that video comments have a very strong correlation with rankings. Learn from the criticism and incorporate these feedback into your video.

You can always get new ideas from your viewers too and create new videos based on the comments.

Also, live streaming is a good way to interact with your audience in real-time.

  1. Generate Backlinks

Find relevant and authoritative websites or YouTube channels that are relevant to your video content and collaborate with them to generate backlinks. You can also use testimonials to create backlinks.

  1. Video Promotion

Engage with people by posting your video links on relevant community pages or forums.

Publish your video in reputable video directories

Bookmark your videos on popular bookmarking sites

Embed videos in your blog posts and social media.

  1. Create Long-Videos

YouTube loves long-videos because viewers spend more time online (YouTube) to watch videos. The more time they watch videos the more ads they will see. So YouTube will earn more money!

Also, long-videos will achieve higher rankings on YouTube and Google. Pretty effective and important too!

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Social Media: Tips on How to Get More Followers on Twitter [Infographic]

Twitter is a powerful social media platform for businesses and marketers. It can help you to generate engagement, get more followers, grow your business, and build relationships, with your target audience.

These days, growing more Twitter followers with genuine fans takes concentrated efforts.

Here are some effective tips about how to get more followers on Twitter.

  1. Tweet often because it offers relevancy to your followers to get engaged.
  2. Be consistent because tweeting many times in a day can help you get more Twitter followers.
  3. Many people are active on both weekends and weekdays. But before tweeting, ensure to check the analytics to determine the best times to tweet.
  4. Use relevant hashtags in your tweets. With hashtags, you can get more engagements and will help you attract new followers who are searching for those hashtags. While using hashtags in your tweets, it is better to keep them to a maximum of three. Don’t overdo it!
  5. Search and follow people that have keywords or hashtags related to your business. You have to search for a relevant business word such as words relevant to your industry or niche.
  6. Follow the people from the Twitter chat, who has replied in your answers as they’re likely interested to follow you back.
  7. Tweet about others who have mentioned you or your brand or business in their post. It will help you grow your number of followers.
  8. Adding keywords to your Twitter bio can help in showing up in Twitter’s search results. But ensure the keywords are relevant. So, be specific and mention about your business in the bio.
  9. It is important to be informative when posting on Twitter. 80% of the content should be about your business and the rest 20% should be related to you. So, make sure you’re not just tweeting about your brand the whole time.
  10. Be original. This simply means to post content that is useful to the general audience or tweet original content to attract good followers.
  11. Add images, videos, and Gif’s to your tweets for increasing your Twitter followers.
  12. Add a strong call to action in your tweets. It’s a very effective way to engage more Twitter followers.
  13. Become a trusted source of information for your followers. You need to provide useful, quality, content, and solutions to your followers.
  14. Use a Twitter search to find people with the same interest. Try to engage with their content for increasing your Twitter traffic.
  15. Engage your followers by telling a story. Use simple and practical language to narrate your content as they will find your post more engaging than others.
  16. Try to promote your Twitter account on all marketing platforms. The marketing platforms include both online as well as offline, such as on business cards, on the websites, and more.
  17. You need to help others and don’t just promoting your content. Become known as someone who puts the needs of others first. This will help you organically grow your followers.
  18. Run your Twitter contests regularly to gain momentum. So your followers will check your account regularly to find new interesting contests.
  19. It’s very important to reward your followers who took part in the contests or discussions. Use a giveaway method and offer your followers a chance to win prizes, gifts, even discounts.
  20. Promote the same post at different times in a day. It’s very smart and useful to share your same post multiple times in a day and for that, you can use Twitter automation tools for easy sharing.

Growing a Twitter following takes time and effort. You can follow these tips to increase your Twitter followers.