![Content Marketing Stats You Need To Know [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/04/49-Content-Marketing-Stats-to-Guide-Your-2019-Strategy.jpg)
Content Marketing Stats You Need To Know [Infographic]
Category Archives: seo
Digital Marketing Strategies – Effective Tips for Your Business
The traditional marketing methods of print and media marketing are not as effective as they once were, because we are suffering from advertising overload. People are trained to ignore traditional advertising because they get bored and they don’t believe it anymore.
This is not good if your business relies on advertising or marketing, because the money you spend on traditional advertising is less effective than ever before. This means that the effectiveness of traditional marketing methods is so low that many businesses simply cannot make the numbers work so that their marketing efforts return positively on their investment.
Money spent on something that most people ignore is not a good investment.
A new way exists, that many marketers are using to their advantage to outperform and outpace their competitors that are still stuck struggling in the old ways. It seems that the current change to the way things were is good news after all.
Many that have grown content in their old ways are watching their traditional marketing methods rendered more ineffective each day. It is the entrepreneurs, innovative and resourceful by nature, who are staying ahead of the curve by keeping up with the new, modern marketing methods.
These new effective marketing strategies engage the target audience, rather than speak to them without providing the opportunity to speak back. People want to be spoken with, not spoken to.
People love to spend money, but they do not like to be sold to. The new marketers realize this, and they also realize that if they follow the new rules, they can effectively sell anything, without having to sell it.
This is a much better way because nobody likes salespeople anyway.
By making the sales process conversational and interactive, the marketer can gain more insight into their market and react to their wants and desires more quickly than ever. This causes revenues to increase, while costs decrease because it costs nothing to have a conversation.
The target audience loves the new way because they can voice their opinions, feel heard and, ultimately, get what they really want in a more timely manner.
Modern marketing tools, if used correctly and responsibly, can be very powerful to build brand awareness, build trust with potential customers and offer superior follow up support to improve customer retention.
Many of these tools are free and widely available. This means that cost is no longer a competitive advantage and that anyone with value to add can participate on a level playing field.
Some of the better known social marketing tools are Twitter, Facebook, Instagram, Pinterest, and LinkedIn.
New modern marketing methods also include providing information and leading with value. This includes article, video and webinar marketing. Why spend time and money on traditional marketing that people are trained to ignore?
You can deliver the valuable information that they are looking for and position yourself as an expert, rather than a salesperson.
Cost Effective Marketing Strategies and Tips For Your Business
With online marketing become more and more vital as part of a small business marketing plan, there are many ways which small businesses can promote their business and generate leads. Here are some tips you need to know.
1. Blogging:
Setting up a blog can be completely free! But like most freebies, in order for it to be effective, you need to plan it well and invest your time into it. Using free blog providers like WordPress and Google Blogger are great ways of getting involved in the blogging world, without costing you a penny.
There are many benefits to blogging. One of the biggest benefits is to your websites ranking in the search engines (Search Engine Optimization – SEO): Google loves fresh, quality and unique content.
Blogging is a great way to constantly add new content to your site. Plus your posts will be tagged and full of the relevant keyword. Blog well and others in your industry may link to you, increasing the number of valuable inbound links and also backlinks.
2. Twitter:
Twitter is great for promoting what you do and learning about the latest industry trends. By joining the conversation and providing useful information, you will soon generate a loyal base of followers. Use Twitter to answer questions relevant to your industry, learn about new goings-on, promote your product, events, and news.
3. Email Marketing:
If you don’t have time to maintain a close working relationship with your customer base, email marketing is a great, cost-effective way of keeping them updated with your latest news, products, and offers.
Email marketing can also be used as a lead generation tool. Send out well-targeted emails to relevant recipients and you will find visits to your web site go up, and conversion rates increase.
4. Google AdWords:
These are not free but you completely control your budget. If you only have $5 a day to spend, that’s fine! Make sure you get the most from your budget by using relevant keywords, focused adverts with a strong call to action, and a well-thought-through landing page.
Google AdWords can be a great way of driving relevant traffic to your site, and the results are completely measurable. If something isn’t working, you know straight away. This is why AdWords is one of the most cost-effective advertising mediums out there.
Add Conversion Tracking to your adverts and you’ll be able to see exactly what ads are providing the highest conversion rate once visitors are on your site. Once you know that, you can direct your budget to keywords and adverts that are giving you the highest Return on Investment.
5. Search Engine Optimization (SEO):
You can get Google to promote your site FOR FREE! How? Improve your website’s ranking for relevant keywords, and Google will display your site in their search results – free of charge! But again, this is something that will take an investment in your time.
Make sure your website is well designed – good navigation, lots of keywords, rich content, mobile friendly, no broken links, good use of anchor text in your links, etc… Once that is done, you need to boost the number of high-quality inbound links.
As you know there is no real free solution. When it’s free you need to invest time. When it’s paid you need to invest money. That’s Business!
More Videos, Infographics, Articles http://www.bestprofitsonline.com/myblog/
Guide: How to Create a Successful Social Media Marketing Strategy [Infographic]
![Guide: How to Create a Successful Social Media Marketing Strategy [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2018/06/A-4-Step-Social-Media-Marketing-Strategy-Any-Business-Can-Implement.jpg)
How to Create An Effective Social Media Strategy – Priorities and Viral Marketing
There are a lot of tips, techniques, guides about “how to create a social media strategy” online, but a lot of them miss quite a few things. Most often, the tips and tricks are too complicated for a newbie.
You do not need to master Facebook Marketing, Twitter Marketing, etc. You are in business because you are passionate about something and you are excellent at what you do. What you need to know is how you can put your message out there to your target market in an authentic way and determine which sites are worth spending time on.
There’s always something you can improve. You probably already have a Facebook fan page, LinkedIn profile, and profiles on other channels, but have you ever thought about what goals you would like to achieve by participating on these sites? Have you considered which of your activities you should prioritize over the others?
Social Media Channels and Priorities – What You Need To Know About
“How do I know which social media site to prioritize?”
Good question. When you assign a priority to a social media site, you will base it on four things:
The presence of your target audience on that specific social media site. Is your target audience even active on that social media channel? Take note that the popularity of a social media site isn’t your basis.
Do your research before choosing the channels to participate in. Search for your keywords in a social network and check if your competitors are there as well. Determine if the topics of your content are being discussed in conversations.
You can also ask your clients or existing customers which social media channels they use.
The specific goal you want to achieve for your business by using that site. Determine what you would like to get out of that specific social media channel. Some of your goals could be any of the following: to increase your online presence, receive reviews and tips from customers, virally distribute your content in the form of documents, or network with like-minded professionals offline.
The strengths of the site. Do an evaluation of the site and how it would benefit your business. It’s great to post photos to show you are human and not a bot that keeps on posting automated tweets.
If you are a business coach or a marketer, you can upload photos of your offline events or retreats. If you are selling products such as crafts, jewelry, clothes, or fabrics, you can upload photos for your potential customers to see.
Ask yourself “How will Facebook benefit my business?” or “How will LinkedIn help me generate targeted leads?” If you feel the functionality of this site won’t benefit your business, go to the next one.
The amount of time you can afford to spend on that site daily or weekly. Social media marketing is not a one-time investment. In order to build a community and engage that community, you need to actively participate on an ongoing basis.
If you can only devote 1 hour each week, then you won’t be able to build awareness of your brand. Ask yourself how much time you can afford to spend maintaining your Facebook fan page, Twitter, and LinkedIn accounts.
If you can only devote little time per week or month, then creating accounts on several social media channels would be useless.
If you are just starting out with social media, it’s important to give the highest priority to your blog/website. Your blog is the center of all your online marketing efforts. All efforts to create a buzz about your business point back to your blog or website.
Effective Social Media Strategy: Viral Marketing
Creating a social media strategy is something that all the business owners and marketers want to do. This approach to marketing via social media is a very cost-effective method of advertising and reaching out to consumers, especially when you consider the fact that you have consumers eying your ads 24/7.
However, not every single marketing strategy using social media out there is successful. For every successful and profitable venture, many others end up wasting their time and money. But What’s the difference? What’re the secrets?
The Power of Viral Marketing
Viral marketing is all about using an existing social media network to increase the market presence of a particular product or service. All you need to do is tap the resources of this network by creating the viral effect.
Simple One word: Interest! To successfully spread viral marketing, you must first provide interesting content that deals with the product or service that you offer. A social media strategy can take advantage of this by creating amusing animations, video, infographics, informative content or even simply just announcing your product or service.
You can spark interest and attract many interested people if you know when, where and how to announce it. Simply put, you have to come up with something interesting that will make users and viewers want to share it in their own existing networks.
Maximize the Viral Effect
There are ways you can maximize the viral effect, and one of the most effective ways is to increase the number of people that you first infect. You can do this with the help of an influencer marketer or you can tap pre-existing networks for readers via a service.
One example of such services is the various Twitter followers tools, where you are given the option to power Twitter by buying hundreds, even thousands of followers. Whatever you do, increased readership will always work in your favor when it comes to viral marketing.
Attention!
Viral marketing is a very effective social media strategy that you can use to increase awareness of your product or service, but it is a double-edged sword. You have to be very careful with the explicit and implicit messages of your viral marketing campaign on the Internet, as it will cross borders and cultures. Gender issues, religious symbols, and other similar taboo topics have to be carefully screened out if you want to be successful.
Keep all this in mind, and you will find viral marketing to be a very useful social media strategy that has a very high return on investment – if you know how to use it properly, that is.
More Videos, Infographics, Articles http://www.bestprofitsonline.com/myblog/
10 Reasons Why You Need Artificial Intelligence To Grow Your Ecommerce Business [Infographic]
![10 Reasons Why You Need Artificial Intelligence To Grow Your Ecommerce Business [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/04/10-Ways-Artificial-Intelligence-Can-Improve-Your-Ecommerce-Business.jpg)