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Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

Word-of-Mouth Marketing: How to Promote and Grow Your Business

Here are some strategies for the word of mouth marketing and how to promote and grow your business.

The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.

2 Popular Types of WOM

a) Organic Word-of-Mouth

Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.

This type of WOM is free. All you have to do is focus on providing an excellent customer experience.

b) Amplified Word-of-Mouth

Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.

The Benefits of Word-of-Mouth-Marketing

Humans are social creatures, and we trust opinions and recommendations from other people.

So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.

Also, 85% of small businesses get discovered as a result of WOM recommendations.

Like most online marketing forms, WOM works best when you have an effective strategy.

Here are some strategies you can use

  1. User-Generated Content

User-generated content is when customers publish online content that supports your content marketing strategy or plan.

This is great because it requires minimal effort from you. It’s free advertising for your business.

  1. Create Viral Content (Video) on Social Media

Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.

Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)

Start publishing shareable videos on social media now.

  1. Influencer Marketing

Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.

Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.

The key to influencer marketing success is to create an authentic marketing strategy.

You need to have loyal brand ambassadors to represent and promote your products.

  1. Referral Marketing

Referral marketing is about when an individual share a positive opinion about your product with others.

Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.

It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.

  1. Build Long-Term Relationships

It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.

Also, check if it’s easy for customers to contact you with their questions or concerns.

You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.

  1. Start A Blog

Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.

Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.

You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.

It’s essential to create high-quality content to achieve higher rankings and SEO success.

Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.

It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!

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Instagram: Marketing Tools to Grow Your Business in 2021

You can find many Instagram growth and marketing tools these days. But there a lot of spam, and tools that violate Instagram’s TOS (Guidelines). You need to choose trusted and effective tools.

Here are some of the best Instagram tools to help you grow your followers and manage your page.

  1. Buffer

Buffer has two primary services, Publish and Analyze. Publish helps you schedule content for Instagram and other social media platforms, and Analyze lets you measure your performance.

Buffer can help you to compose your social media posts by adding images, videos, and GIFs. There is a built-in emoticon keyboard in the composer that makes posting more interactive. Automatic detection of the relevant media for your post can help you to increase engagement.

  1. Social Meep

Real followers and engagements are key to build an amazing presence on Instagram. SocialMeep is a service that lets you automatically grow your Instagram followers, likes, views, and engagement using an AI-Powered Automation tool.

You can track your growth and analytics on your dashboard. Also, SocialMeep has a free growth estimator.

  1. Later

Later can help you to schedule and preview content for Instagram and other social media platforms. You can connect your Later account with services like Dropbox and Google Cloud.

Also, you can compose textual content on your laptop and optimize content with the use of 3rd party tools for effective communication.

  1. Hootsuite

Hootsuite can help you to manage content and schedule images, videos, and stories directly from a single dashboard. After you schedule a post, you can check analytics and respond to new comments.

You can monitor different marketing channels and social media accounts from the Hootsuite platform, so you don’t need to log into every single account simultaneously.

Hootsuite can help you to share information or social media posts of other users. If you find something worth-sharing, just click on the add-on in the browser bar, and the URL will be shared across other sites and social media.

  1. Sprout Social

Sprout Social can help you to connect with your audience and followers and generate engagement. You can reply to user comments, you can publish and analyze new content, you can build effective relationships, even to generate more sales.

  1. Canva (Free)

Canva is one of the best tools. It offers professional photo and image editing tools that can be used for social media and your business. Easy-to-use tools and options help to create visually attractive posts and images.

You can create social media covers, logos, business cards, videos, Instagram stories, YouTube thumbnails. Canva it’s amazing! You can use built-in templates by Canva, or you can create your project from scratch.

  1. Croudfire

The right content for your page is the most effective part. Believe it or not, posting at a certain time of the day can benefit your page and your business.

Croudfire suggests the best content to post on your page (It’s about the latest trends) and also allows you to know what’s the best time to post.

‍8. Iconosquare

Iconosquare provides some useful story analytics if stories are a part of your marketing strategy. Iconosquare also provides helpful information about your audience demographic, like gender, age-ranges, and locations.

‍Also, it has a content calendar to plan and schedule your Instagram content.

  1. Flocked

Flocked is an effective caption writing tool that helps you create well-formatted captions. Write your caption on Flocked, copy and paste it on Instagram for beautifully written captions with line-breaks. Flocked is free for use.

Make your research to find more Instagram tools. Choose the most effective to increase followers and grow your business in 2021.

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Social Media Trends: How to Grow Your Business in 2021 [Infographic]

Social media marketing is a very important and effective marketing strategy to grow your business. But you need to understand the new social media trends and how to improve your marketing techniques.

Here are some new social media trends you need to know about if you want to grow your business in 2021.

  1. Social Media and Pandemic – New Trends

The pandemic has changed online businesses but also has changed people’s behavior. Many people (worldwide) are spending more time at home and on social networks. These days three trends have grown: gaming, YouTube, home-based niches, and hobbies.

There are many opportunities for businesses and marketers that know how to produce relevant and engaging content around these new trends.

  1. Social Media Video

Videos were popular before the pandemic, now are even more popular and keep growing. These days many social media platforms are offering more video features for businesses.

In 2021 we will see more video features and apps. Video already is a classic marketing strategy, and not only a trend.

  1. Popular Niche Platforms – TikTok and Reddit

TikTok is a very popular platform. Stats show that time spent on TikTok grew 210% in 2019. Also, 44% of TikTok’s total downloads happened in 2019.

Another niche platform that keeps growing in popularity is Reddit. The number of monthly active users on Reddit are 430 million

  1. Social Media Content – Increase Sales

Stats show that 55.4 percent of Gen Z internet users in the US say that their fashion purchases were inspired by social media content.

The millennial generation follows with 50.7% say that purchasing a fashion item online after browsing through social media. So more than half of all internet users between the ages of 14 and 34 have bought a fashion item online as a result of social media content.

  1. Authenticity and Social Media Marketing

Many people say that authenticity is an important factor in determining which brands they like and support. Stats show that 90% of consumers today prioritize authenticity in brands.

Important Tip. More than 90% of marketers believe that they are creating authentic content. But 51% of consumers believe that fewer than half of all brands are creating truly authentic content.

Many people don’t trust the brands’ content. Because they only advertise their products and they don’t provide value. People don’t like ads and promotional content. They searching for solutions and help. That’s the reason why many people before buy something read reviews or ask their friends.

  1. Search Products via Social Media – New Search Engines

Stats show that 43% of consumers research products online through social media platforms. Many people prefer to search for products on social media because they are using social media many times every day. People pretty often are using social media as a search engine.

  1. Messaging Apps

Stats show that 90% of all smartphone users are using at least one messaging app (a huge market for businesses). Also, most consumers prefer to communicate with companies via messaging apps. The mobile apps market will keep growing in 2021.

Last Tips

These social media trends will help you understand how your customers engage with social media and how you can grow your business with the right plan. You can search for more trends and tips but don’t forget that you need to work hard. The first step to success. Take Action Now!

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Branding: Effective Tips on How to Grow Your Personal Brand [Infographic]

These days anybody can develop a personal brand. But to grow effectively your brand will take time and you need to work if you want to succeed.

Important Notice! You cannot achieve success overnight.

Marketing your personal brand through social media is a very effective way. You can market your personal brand almost in the same way you promote your business, your products, or services. You follow the same principles.

Here are some effective tips you need to know about how to grow your personal brand.

  1. Find Your Niche

Choose a niche that you’re familiar with. It has to be something you like and you love to work with. You need to become an expert in your niche.

  1. Invest and Educate Yourself

Effective branding is not free. If you want to grow your brand, it will be wise to invest in yourself. That requires that you pay for the important stuff. So you can hire an editor for proofreading and correction of the content or invest in a good book (books) that will help you learn a new skill and educate yourself. Education and new skills are very important and you gain many advantages.

  1. Articles and Organizations

To grow your brand, you will need to write and publish articles. Also, if you take part in speaking meetings can help your brand a lot. You can gain good exposure by partnering with organizations that are similar to your brand. You will meet new people (professionals) and they help you to grow your brand.

  1. Find Influencers

You can research for influencers in your industry. Think about how you can benefit them and attract their attention. You can start by sharing the content of their blogs or you can promote their books. If you help them, they will help you. Very Simple!

  1. Consistent

A great principle of personal branding is to remain consistent, engaging, and to do exactly what you expect of others. If you want to build a memorable personal brand, then you need to talk about the values of your brand.

  1. True Voice – Values

A lot of people on social media are building fake brands. Avoid fake brands. It’s important to find your true voice. Dig deep inside and also ask around, consult experts or friends to help you to find your true value.

Your brand needs to represent your true version.

  1. Trust

It is acceptable and even brave to share your experiences from times when you were not at your best. Your mistakes or failures. It’s absolutely physical. No one is unmistakable!

Telling your audience that you are just a human will build trust and they will connect with your honesty. You make them realize that if you can take over challenges then they can do it too. You cannot influence people who don’t trust you.

  1. Everyday Development

One of the best ways to develop your brand is to adapt it in everyday situations. You can do this at the grocery store, in the office, or even when you’re at the bus stop. It is easy to present your brand in front of prospective clients.

By projecting your brand in everyday life, you’re making a good first impression for everyone you meet and probably gaining your future customer.

  1. Video Content and Social Media

Generating content that is useful and informative for your target audience will establish the influence of your brand. Presenting video content through your social media channels will improve your personal brand.

  1. Listen – Important Tip!

Listening more than the other brands is an important differentiator, a great quality, and the habit of most top influencers. If you’re talking then you’re not listening. Listening carefully and absorbing knowledge means you’re learning and that you will not end up saying something stupid or silly.

Useful Tips

You need to realize that hard work is the key. Start from scratch and keep working. Stay consistent and keep building your brand until you are well known in your industry. Continue the efforts and try more to grow your brand.

The first step to success. Take Action Now And Never Give Up!

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Video Marketing: How To Create A Live Video Marketing Strategy [Infographic]

Live video is very popular and attracts many more people than photos or images. It’s a great advantage to your business to create an effective live video marketing strategy. You can promote and grow your business successfully.

Stats show that people watching live video 3 times more than non-live video. Also, live video content generates more engagement than other types of content.

  1. Live Video: Why is so effective?

Live video is a huge hit and very effective because social video keeps growing.

Facts and stats you need to know about social video.

62% of people prefer to watch a video than reading text
84% of businesses use video as a marketing tool
93% of mobile video consumers share videos with others (friends, family)
Video campaigns on Linkedin have 55% view rates.
79% of people watch online videos every week, and 57% view online videos every day.

People are loving live video content. It’s more direct, real, interactive, and more personal than text or images. It allows you to answer people’s questions in real-time and help you to build trust much faster. Also, you can reach your target audience and interact with them.

  1. How to Promote Live Video

a) You can use Facebook live video. Facebook has an effective two-person live broadcasting feature, which allows you to host interviews and more with another person, live!

This feature is amazing because you can borrow another person’s audience. You doubling your viewers.

But if you already have a large Instagram or Twitter following, then start with those social media platforms.

Important Tip! The best time of day for Facebook live or Instagram live stories depending on your audience.

b) Instagram Live Stories

You can use the app to live stream right from your phone, almost exactly like Facebook live.

It’s better to use all the live streaming channels once you understand how they work. If you interact with various and different audiences will help you to increase brand awareness, increase your traffic, sales, and become an authority in your niche.

Here’s Instagram’s official launch video which shows you how to use Instagram live:
BONUS: Take a look at the most irresistible Instagram captions from the world of eCommerce, and understand why they work.
Periscope

c) Periscope. Periscope is Twitter’s live-streaming app.

With over 10 million registered users and 2 million daily active users, Periscope can help you to grow your reach and your business.

  1. Useful and Effective Tips

You’re probably wondering what to do on a live stream or how to create an effective, attractive, live video.

a) Go behind-the-scenes

Building trust with your target audience is your number one priority. Without trust, people won’t buy from you, read your content, or engage with your business. It’s very simple. No Trust – No Business!

A great way to build trust is by showing a behind-the-scenes story. (your business and your life daily). People love feeling connected to the people behind a brand. It’s one of the easiest ways to give them that feeling of connection.

Many successful marketers have said. If you want to build trust with your audience, give them an exclusive behind-the-scenes look at your business.

b) Use live interviews

Interviews can be amazing traffic sources because you’re doubling your audience right away, without cost!

Also, interviews with big names (successful marketers, influencers, etc) give you instant recognition and authority in your niche.

If you’re not sure who to interview, use Google and social media to find influencers in your niche.

c) Use Tutorials

Creating a tutorial on how to do something is a great way to increase engagement. It helps your customers and your audience to get more useful knowledge (you teach useful tips and techniques) and also, you can generate more sales.

d) Use Interactive Q&A (Questions and Answers)

An interactive Q&A can help you build trust with your customers and audience.

It’s very important to remember when hosting a Q&A to choose a specific topic for your audience to ask questions about. If you leave it open to any questions, you may get questions about completely irrelevant topics.

e) Launches & Announcements

People love to feel like they’re special or exclusive. They want to be part of the exclusive group that gets first access to special things and wants to be there for big announcements.

Give them that feeling they desire! Make them feel special. Reveal big things on live video to your target audience. They will promote your business for free! They are your best, free, advertisement!

  1. Extra Live Stream Tips And Practices

Here are some extra practices and tips you need to know.

a) Call people with their name

People love hearing their name. This is especially true when watching a live stream. Hearing your name while watching a live stream is a great feeling because it shows the person talking knows you are watching.

b) Welcome new viewers

Welcome new viewers to your video. (But this isn’t practical when you have hundreds of viewers)

c) Look at the camera

Pretend the camera is someone you’re talking to. Eye contact makes you seem more trustworthy – looking off to the sides or somewhere else makes you seem shady or conspicuous.

Live video streaming has changed the way consumers interact with businesses and brands. People these days are more comfortable getting on camera and engaging with others on camera.

Create a new marketing plan and include live video in your business marketing strategy. Use the great advantage of live video to promote your business.

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