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Branding: Effective Tips on How to Grow Your Personal Brand [Infographic]

These days anybody can develop a personal brand. But to grow effectively your brand will take time and you need to work if you want to succeed.

Important Notice! You cannot achieve success overnight.

Marketing your personal brand through social media is a very effective way. You can market your personal brand almost in the same way you promote your business, your products, or services. You follow the same principles.

Here are some effective tips you need to know about how to grow your personal brand.

  1. Find Your Niche

Choose a niche that you’re familiar with. It has to be something you like and you love to work with. You need to become an expert in your niche.

  1. Invest and Educate Yourself

Effective branding is not free. If you want to grow your brand, it will be wise to invest in yourself. That requires that you pay for the important stuff. So you can hire an editor for proofreading and correction of the content or invest in a good book (books) that will help you learn a new skill and educate yourself. Education and new skills are very important and you gain many advantages.

  1. Articles and Organizations

To grow your brand, you will need to write and publish articles. Also, if you take part in speaking meetings can help your brand a lot. You can gain good exposure by partnering with organizations that are similar to your brand. You will meet new people (professionals) and they help you to grow your brand.

  1. Find Influencers

You can research for influencers in your industry. Think about how you can benefit them and attract their attention. You can start by sharing the content of their blogs or you can promote their books. If you help them, they will help you. Very Simple!

  1. Consistent

A great principle of personal branding is to remain consistent, engaging, and to do exactly what you expect of others. If you want to build a memorable personal brand, then you need to talk about the values of your brand.

  1. True Voice – Values

A lot of people on social media are building fake brands. Avoid fake brands. It’s important to find your true voice. Dig deep inside and also ask around, consult experts or friends to help you to find your true value.

Your brand needs to represent your true version.

  1. Trust

It is acceptable and even brave to share your experiences from times when you were not at your best. Your mistakes or failures. It’s absolutely physical. No one is unmistakable!

Telling your audience that you are just a human will build trust and they will connect with your honesty. You make them realize that if you can take over challenges then they can do it too. You cannot influence people who don’t trust you.

  1. Everyday Development

One of the best ways to develop your brand is to adapt it in everyday situations. You can do this at the grocery store, in the office, or even when you’re at the bus stop. It is easy to present your brand in front of prospective clients.

By projecting your brand in everyday life, you’re making a good first impression for everyone you meet and probably gaining your future customer.

  1. Video Content and Social Media

Generating content that is useful and informative for your target audience will establish the influence of your brand. Presenting video content through your social media channels will improve your personal brand.

  1. Listen – Important Tip!

Listening more than the other brands is an important differentiator, a great quality, and the habit of most top influencers. If you’re talking then you’re not listening. Listening carefully and absorbing knowledge means you’re learning and that you will not end up saying something stupid or silly.

Useful Tips

You need to realize that hard work is the key. Start from scratch and keep working. Stay consistent and keep building your brand until you are well known in your industry. Continue the efforts and try more to grow your brand.

The first step to success. Take Action Now And Never Give Up!

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Video Marketing: How To Create A Live Video Marketing Strategy [Infographic]

Live video is very popular and attracts many more people than photos or images. It’s a great advantage to your business to create an effective live video marketing strategy. You can promote and grow your business successfully.

Stats show that people watching live video 3 times more than non-live video. Also, live video content generates more engagement than other types of content.

  1. Live Video: Why is so effective?

Live video is a huge hit and very effective because social video keeps growing.

Facts and stats you need to know about social video.

62% of people prefer to watch a video than reading text
84% of businesses use video as a marketing tool
93% of mobile video consumers share videos with others (friends, family)
Video campaigns on Linkedin have 55% view rates.
79% of people watch online videos every week, and 57% view online videos every day.

People are loving live video content. It’s more direct, real, interactive, and more personal than text or images. It allows you to answer people’s questions in real-time and help you to build trust much faster. Also, you can reach your target audience and interact with them.

  1. How to Promote Live Video

a) You can use Facebook live video. Facebook has an effective two-person live broadcasting feature, which allows you to host interviews and more with another person, live!

This feature is amazing because you can borrow another person’s audience. You doubling your viewers.

But if you already have a large Instagram or Twitter following, then start with those social media platforms.

Important Tip! The best time of day for Facebook live or Instagram live stories depending on your audience.

b) Instagram Live Stories

You can use the app to live stream right from your phone, almost exactly like Facebook live.

It’s better to use all the live streaming channels once you understand how they work. If you interact with various and different audiences will help you to increase brand awareness, increase your traffic, sales, and become an authority in your niche.

Here’s Instagram’s official launch video which shows you how to use Instagram live:
BONUS: Take a look at the most irresistible Instagram captions from the world of eCommerce, and understand why they work.
Periscope

c) Periscope. Periscope is Twitter’s live-streaming app.

With over 10 million registered users and 2 million daily active users, Periscope can help you to grow your reach and your business.

  1. Useful and Effective Tips

You’re probably wondering what to do on a live stream or how to create an effective, attractive, live video.

a) Go behind-the-scenes

Building trust with your target audience is your number one priority. Without trust, people won’t buy from you, read your content, or engage with your business. It’s very simple. No Trust – No Business!

A great way to build trust is by showing a behind-the-scenes story. (your business and your life daily). People love feeling connected to the people behind a brand. It’s one of the easiest ways to give them that feeling of connection.

Many successful marketers have said. If you want to build trust with your audience, give them an exclusive behind-the-scenes look at your business.

b) Use live interviews

Interviews can be amazing traffic sources because you’re doubling your audience right away, without cost!

Also, interviews with big names (successful marketers, influencers, etc) give you instant recognition and authority in your niche.

If you’re not sure who to interview, use Google and social media to find influencers in your niche.

c) Use Tutorials

Creating a tutorial on how to do something is a great way to increase engagement. It helps your customers and your audience to get more useful knowledge (you teach useful tips and techniques) and also, you can generate more sales.

d) Use Interactive Q&A (Questions and Answers)

An interactive Q&A can help you build trust with your customers and audience.

It’s very important to remember when hosting a Q&A to choose a specific topic for your audience to ask questions about. If you leave it open to any questions, you may get questions about completely irrelevant topics.

e) Launches & Announcements

People love to feel like they’re special or exclusive. They want to be part of the exclusive group that gets first access to special things and wants to be there for big announcements.

Give them that feeling they desire! Make them feel special. Reveal big things on live video to your target audience. They will promote your business for free! They are your best, free, advertisement!

  1. Extra Live Stream Tips And Practices

Here are some extra practices and tips you need to know.

a) Call people with their name

People love hearing their name. This is especially true when watching a live stream. Hearing your name while watching a live stream is a great feeling because it shows the person talking knows you are watching.

b) Welcome new viewers

Welcome new viewers to your video. (But this isn’t practical when you have hundreds of viewers)

c) Look at the camera

Pretend the camera is someone you’re talking to. Eye contact makes you seem more trustworthy – looking off to the sides or somewhere else makes you seem shady or conspicuous.

Live video streaming has changed the way consumers interact with businesses and brands. People these days are more comfortable getting on camera and engaging with others on camera.

Create a new marketing plan and include live video in your business marketing strategy. Use the great advantage of live video to promote your business.

Take Action Now!

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Digital Marketing: Trends and Pandemic – How to Improve Your Business

All the businesses have been affected by the pandemic somehow. The same is for digital marketing too. But there are some new trends that you can use and improve your business during the pandemic.

  1. New Shoppable posts

A new trend of online shopping is shoppable posts. These posts or videos allow users to buy products they see on social media. No need for visiting a dedicated website and searching for products there.

You see clothes or shoes you like in a post. You click on them, buy them with an attached payment method and you just bought what you like. Shopping now is very easy.

People love to shopping online and the pandemic increases this habit. Pandemic is helping a lot the online stores, because people avoid going shopping in physical stores.

  1. New Type of Entertainment

How can you advertise concerts or sports events with social distancing or lockdown? You advertise tickets for online concerts or sports that are transmitted over the Internet.

Because of COVID-19 traditional entertainment needs to follow social distancing rules. But new forms of entertainment appears. It’s online entertainment.

  1. New Markets

This year (2020) 4 billion people for the first time had a lockdown order. Even World War 2 didn’t affect as many people. So many people were stuck in their homes needing similar things. We are all in the same boat.

COVID-19 has changed the market and the services as you know them.

  1. New Ways and Relationships for Businesses

Brands were always looking for new ways to improve relationships with their customers. They need to become a more friendly and trusted business.

The pandemic has changed the habits of people. It’s very important to focus on emotions, not only on raw data.

How to Improve Your Business During The Pandemic

  1. Help Your Customers

Helping your customers shows that you’re sensitive to what’s going on. Many physical movements have been restricted and many people are forced to work from home. Tell your customers that your operations and services to them won’t be affected by the pandemic. Help them and gain their trust.

Assure your target audience that you’ll be there for them!

  1. Create More Content
Content concept on a laptop screen

Create more content and make sure some of your content addresses key questions your customers might have as they go through the pandemic.

Helpful content will give you a great advantage. You help and support your customers and win your competitors. It’s important to create new opportunities for tomorrow. Winners always love the future, not the past!

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Small Business Tips: How Chatbots Can Improve and Grow Your Business

As you know time is business money, and chatbots can save your business a lot of time by automating various operations, like customer service, marketing, and improving the customer experience.

Also, chatbots can improve your business, increase sales, and grow your brand. Here are some tips you need to know about chatbots and businesses.

Millennials (your new target audience) like to use a chatbot that provides a personalized shopping experience. The benefits of chatbots are also not limited to any industry. Stats show that many businesses have benefitted from chatbots. Businesses like, real estate, travel, education, healthcare, and finance. Chatbots have become a necessity for businesses and industries.

Benefits and Advantages of Chatbots

  1. Automation

Automation in customer service is a great advantage for your businesses. Reports show that 30% of customer service positions in the US can be automated through chatbots, saving businesses a lot of money annually.

You need to know that chatbots can be trained to answer repetitive queries without human involvement. Chatbots can also engage multiple customers at a time, increasing your support team’s productivity.

Chatbots can complete more tasks at no cost and increase your profits. Pretty awesome!

  1. Chatbots and Customer Service

Speed and efficiency are very important for successful customer service. Chatbots can provide immediate customer service 24 hours/every day.

Stats show that 85% of buyers expect you to respond to their queries in 10 minutes or less. Many of your customers also feel frustrated if they have to wait too long for answers. Chatbots can help your business and customers by answering up to 83% of routine queries instantly.

Also, chatbots can generate leads for your business. Chatbots can take the necessary details from visitors when interacting with them.

  1. Chatbots are Patient (Never Complain)

Chatbots do not have emotions (yet) and don’t feel frustrated or complain even when asked the same question a thousand times.

  1. Chatbots and Personalization Marketing

Customers are expecting businesses to provide them customized recommendations and offers. Chatbots can help you to provide personalized shopping experiences for your customers by analyzing their browsing data and give them relevant offers or discounts. Chatbots can improve engagement and sales by helping your site visitors.

A chatbot can ask your visitors what they are looking for and can suggest interesting options to make the overall experience effective and time-saving.

  1. Grow Your Business with Chatbots

AI-powered chatbots have changed and improved a lot of customer service. Chatbots make it easier for your business to meet customer expectations and fill their needs. The chatbot is your best, little, helper.

Important Tip! The best thing about chatbots is that they improve with usage. The more your customers interact with your chatbot, the better it will understand them and guide them to the right decision. They have the best solutions for your customer problems!

Chatbots are Amazing!

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Business Tips: How to Grow Your Brand with Google Trends

Google Trends is a pretty effective app that shows the popularity of a search term in Google. You can learn the trends (what people are searching for more on Google). You can find demographic insights, related topics, and related queries.

  1. Use Google Trends to Find Popular Niches

Google Trends is a pretty effective tool to find a popular or profitable niche. If you are searching for a new niche, you need to change your range from “Past 12 months” to “present month.” You can see whether the search volume is increasing or declining. But it also allows you to see seasonal trends like Christmas, summer holidays, spring trends, etc.

  1. Find Product Categories and Topics

If you created a niche website about how to make money online you might be interested in expanding into other niches. So instead of one niche, you want to sell other products or services that people may also be interested in and like.

So if you’re looking to expand the product collections on your website, checking out the related topics will be helpful to expand your business and attract more people (target audience) to your website.

  1. Use Google Trends To Find Keywords

If you’re selling a new trending software on your website. Google Trends shows that searches for this are trending items. But you need to know which keywords to use, and how to optimize a blog post on this topic.

A helpful trick is to take a quick look at “Related queries” on Google Trends.

  1. Promote Seasonal Trends

Seasonal trends are pretty effective for your business. During high-season your sales will increase but during low-season, your sales are not high. Then it’s better to sell seasonal products.

  1. Google Trends and Content Marketing Strategy

Content marketing helps your website to get more traffic, increase brand awareness, and generate more customers. So you need to create blog content for your business to grow your brand.

Important! You need to use an effective SEO strategy to grow your website or blog traffic

  1. Create Content About Current Trends

On Google Trends there is a section about trending searches. Trending searches are the hottest or pretty popular topics of the moment. You can browse daily trending searches or search by country.

You can attract relevant audiences (interested people) to your website. Also, you can create newsworthy stories on your blog and generate targeted traffic back to your website.

You can also jump on trending hashtags on Twitter or Instagram to share your newsworthy article to get more followers and social media engagement.

  1. Google Trends and YouTube

While Google Trends is typically used to improve your website’s performance, you can also use it to improve your reach on social media and YouTube.

Tips and Trends

Google Trends can give you insights that will grow your business and your profits. You can increase your blog traffic with effective SEO posts and reach your target audience.

It’s time to start using Google Trends. Take Action Now!

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