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Small Business: 4 Tech Tools to Grow Your Business

Small Business: 4 Tech Tools to Grow Your Business
Small Business: 4 Tech Tools to Grow Your Business

These days technology is changing fast. But many small business owners have no idea how to leverage the new technology to grow their businesses. They need to learn about new technologies and tools to improve their business and increase profits.

Small Business: Tech Tools to Grow Your Business

Here are some new technology tools that you can use to grow your small business.

  1. Automation Sales and Tools (AI)

The technology that has the biggest impact on businesses these days is automation. This tech has been driven by artificial intelligence (AI).

A useful innovation is the customer relationship management (CRM) software. CRM programs can automatically keep track of the relationships between a business and customers.

Automated sales systems can then use that information to help tailor marketing campaigns. They can even get plans on autopilot by sending texts and emails to customers.

Email marketing campaigns continue to have a massive return on investment (ROI). So figure out what kinds of automated tools can be used to boost your sales email strategy.

  1. Business Analytics

The same computer systems that are automating sales are also can help businesses to improve their marketing strategies. Business analytics is about using statistics of a business’ past and current performance to improve the marketing strategy.

Data analytics these days are using power algorithms with the help of AI technology. This software can’t replace humans but it can help the decision-making process and creation of new strategies.

  1. Cyber Security

Stats show that 30% of data breach victims were small businesses. Also, 56% of those breaches were the product of organized crime. The most important defenses for a small business are antivirus software and firewalls.

Firewalls are very helpful because they filter traffic going to and from your local network. They are vital because malware programs such as viruses and worms are often attached to phony emails which have been crafted to look legitimate by hackers.

You need to use up-to-date programs and solid security protocols to save your business from hackers and spammers.

  1. Social Media

A big success of the past year (2020) was the amazing expansion of social media. But these new social media platforms are here to stay.

Take Tik Tok, for example. Online content creators can create effective one-minute videos. Also, influencers can reach customers interested in the lifestyle and products that they are promoting.

You can collaborate with vloggers and content makers in your niche to promote your business successfully.

Small business owners, entrepreneurs, and marketers can leverage these new tech tools to improve and grow their businesses.

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Social Media: 7 Tips on How to Grow Your Accounts in 2021

Social Media: 7 Tips on How to Grow Your Accounts in 2021

You like social media and you have added your business to various social media platforms. But do you know how to grow your social media accounts?

Attention! Don’t fall into the trap of creating social accounts and then wait for everyone to start following you. This is a big mistake. You need to take action and start following interesting, relevant, social media accounts.

Social Media: How to Grow Your Accounts in 2021

Here are some useful tips about social media and how to grow your accounts in 2021.

  1. Target Market – Target Audience

Identify your target market. You can target a certain geographical area or certain countries. Also, if you get followers who like your posts and share them, but they are outside your target market, then you should still connect with them.

These social media followers can help to grow your account and your business. Connect with them and build relationships.

  1. You Need A Plan

A growth plan or schedule will help you to keep on track. You might want to connect with 30 new accounts each week or you need 50-100 new followers every month. Create a schedule and work on it.

  1. Reciprocation – Give and Take

If a follower likes and shares your content, reciprocate! (Give-Back). Otherwise, they will soon stop! Every time a follower or followers share your content, you need to share their content. Don’t forget that they help you so you need to help them too! That’s social media. Be active and help your followers. If you want only to take you will fail!

  1. Build Personal Connections

People like to buy from people that they know and trust. Share some personal posts. Share pictures of you and the team or share interesting memes that will help you to connect with your followers on a more personal basis.

These kinds of personable posts will allow your followers to feel much more connected with you and your business.

  1. Quality Over Quantity

Don’t spam your followers. Daily posting for marketing content is just fine. But too much marketing content can be viewed as a spammy account, especially if there is no other activity other than marketing posts.

If the balance is wrong, then you will start to lose followers. Instead of advertisements, why not share knowledge, tips, tricks, or even funny posts. These kinds of posts can establish you as an expert in your niche or topic.

  1. Appreciation

If a person or business share your content, you should appreciate and thank them. If you are tagged in a post, recommended or you have supportive followers that constantly like your content, then show your appreciation. They will feel happy and they will help you more.

  1. Positivity

Famous Maya Angelou has said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”. If you can make someone smile, then do it! Think positive.

Positivity is a very attractive quality! Positivity will help not only to retain your followers but will also attract others.

It’s important to follow the rules of social media platforms you use and participate in. You need to help your followers and provide quality, helpful, content. You can grow your social media accounts but you need an effective plan and a positive way of thinking.

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Small Business Marketing: 5 Video Marketing Tips to Grow Your Brand

Small Business Marketing: 5 Video Marketing Tips to Grow Your Brand

Videos are essential for your business. They are easy to consume, fun to watch, and people love them. Videos are becoming the most effective way to engage users and drive traffic to your website.

Small Business Marketing: Video Marketing Tips to Grow Your Brand

Many small business owners think that only big companies can create high-quality, marketing videos. But that’s not true. You can create amazing videos to promote your small business and grow your brand.

Also, you don’t need a videographer or any expensive equipment. All you need is your smartphone or a computer.

Here are some useful video marketing tips about how to promote your small business and grow your brand.

  1. Use Your Blog Posts To Create Videos

You don’t need fresh video marketing ideas. You don’t have to start from scratch. Repurposing your popular blog posts into videos is a great way to reach new audiences and recycle content that you already know performs well.

By repurposing your written content into videos, you can attract more interested people and increase your targeted traffic.

You can use a video edit tool (free or paid) to transform your articles into videos. You can enter a blog post or RSS feed, and the software will help you summarize the content and match scenes with relevant videos, photos, and music.

You can even customize all your videos with your branding, to attract your new target audience and introduce them to your business.

  1. Use Video On Landing Pages

Videos can increase your traffic and engagement, but also videos can increase your bottom line too. Including a video on your landing pages can increase conversions by 80%.

Also, video can increase the time that visitors spend on your landing page.

Landing page videos should be high-quality and embedded in a stand-alone player such as YouTube or Vimeo. Whether your landing page video is about your company, customer reviews, or how your products work, users can easily understand the value of your company or the value of your products.

  1. Use Live Video to Interact and Connect with Your Audience

There’s no better way to connect with your audience than to speak to them directly. With live streaming, you can interact with your audience and customers any time you want. You can go live on Facebook, Instagram, YouTube, or even TikTok and generate engagement that will grow your business and brand.

One great way to use live video is to schedule a Q&A session. Let your audience know when you’re going live so that they can join in and ask questions in real-time. Live Q&A sessions are a great way to make your audience feel like something special and to present yourself as an expert in your niche or topic.

  1. Use Teaser Videos to Spark Interest and Curiosity

By creating a bit of mystery and excitement around your company, you can spark interest in your audience and get people tuning in to see what’s next for you. Using short teaser videos about a new product or a big event that’s coming up will keep users engaged and will spark their curiosity.

  1. Create Video Tutorials

If you like to teach your customers, you can provide them a new way to learn by recording your computer screen for tutorials.

If your company has a lot of written tutorials, you can boost your engagement by providing video tutorials to your customers or visitors.

You can film your screen for an online course to entice your visitors into learning more about your product. There are many free and paid screen capture software options available online.

Last Tip

Don’t forget to share your videos on multiple platforms so that you can widen your reach and convert new users into loyal customers. Be creative and discover new tips and trends about video marketing and how to grow your brand.

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Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

Word-of-Mouth Marketing: How to Promote and Grow Your Business

Here are some strategies for the word of mouth marketing and how to promote and grow your business.

The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.

2 Popular Types of WOM

a) Organic Word-of-Mouth

Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.

This type of WOM is free. All you have to do is focus on providing an excellent customer experience.

b) Amplified Word-of-Mouth

Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.

The Benefits of Word-of-Mouth-Marketing

Humans are social creatures, and we trust opinions and recommendations from other people.

So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.

Also, 85% of small businesses get discovered as a result of WOM recommendations.

Like most online marketing forms, WOM works best when you have an effective strategy.

Here are some strategies you can use

  1. User-Generated Content

User-generated content is when customers publish online content that supports your content marketing strategy or plan.

This is great because it requires minimal effort from you. It’s free advertising for your business.

  1. Create Viral Content (Video) on Social Media

Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.

Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)

Start publishing shareable videos on social media now.

  1. Influencer Marketing

Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.

Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.

The key to influencer marketing success is to create an authentic marketing strategy.

You need to have loyal brand ambassadors to represent and promote your products.

  1. Referral Marketing

Referral marketing is about when an individual share a positive opinion about your product with others.

Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.

It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.

  1. Build Long-Term Relationships

It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.

Also, check if it’s easy for customers to contact you with their questions or concerns.

You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.

  1. Start A Blog

Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.

Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.

You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.

It’s essential to create high-quality content to achieve higher rankings and SEO success.

Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.

It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!

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Instagram: Marketing Tools to Grow Your Business in 2021

You can find many Instagram growth and marketing tools these days. But there a lot of spam, and tools that violate Instagram’s TOS (Guidelines). You need to choose trusted and effective tools.

Here are some of the best Instagram tools to help you grow your followers and manage your page.

  1. Buffer

Buffer has two primary services, Publish and Analyze. Publish helps you schedule content for Instagram and other social media platforms, and Analyze lets you measure your performance.

Buffer can help you to compose your social media posts by adding images, videos, and GIFs. There is a built-in emoticon keyboard in the composer that makes posting more interactive. Automatic detection of the relevant media for your post can help you to increase engagement.

  1. Social Meep

Real followers and engagements are key to build an amazing presence on Instagram. SocialMeep is a service that lets you automatically grow your Instagram followers, likes, views, and engagement using an AI-Powered Automation tool.

You can track your growth and analytics on your dashboard. Also, SocialMeep has a free growth estimator.

  1. Later

Later can help you to schedule and preview content for Instagram and other social media platforms. You can connect your Later account with services like Dropbox and Google Cloud.

Also, you can compose textual content on your laptop and optimize content with the use of 3rd party tools for effective communication.

  1. Hootsuite

Hootsuite can help you to manage content and schedule images, videos, and stories directly from a single dashboard. After you schedule a post, you can check analytics and respond to new comments.

You can monitor different marketing channels and social media accounts from the Hootsuite platform, so you don’t need to log into every single account simultaneously.

Hootsuite can help you to share information or social media posts of other users. If you find something worth-sharing, just click on the add-on in the browser bar, and the URL will be shared across other sites and social media.

  1. Sprout Social

Sprout Social can help you to connect with your audience and followers and generate engagement. You can reply to user comments, you can publish and analyze new content, you can build effective relationships, even to generate more sales.

  1. Canva (Free)

Canva is one of the best tools. It offers professional photo and image editing tools that can be used for social media and your business. Easy-to-use tools and options help to create visually attractive posts and images.

You can create social media covers, logos, business cards, videos, Instagram stories, YouTube thumbnails. Canva it’s amazing! You can use built-in templates by Canva, or you can create your project from scratch.

  1. Croudfire

The right content for your page is the most effective part. Believe it or not, posting at a certain time of the day can benefit your page and your business.

Croudfire suggests the best content to post on your page (It’s about the latest trends) and also allows you to know what’s the best time to post.

‍8. Iconosquare

Iconosquare provides some useful story analytics if stories are a part of your marketing strategy. Iconosquare also provides helpful information about your audience demographic, like gender, age-ranges, and locations.

‍Also, it has a content calendar to plan and schedule your Instagram content.

  1. Flocked

Flocked is an effective caption writing tool that helps you create well-formatted captions. Write your caption on Flocked, copy and paste it on Instagram for beautifully written captions with line-breaks. Flocked is free for use.

Make your research to find more Instagram tools. Choose the most effective to increase followers and grow your business in 2021.