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15 Digital Marketing Trends You Need to Know in 2019 [Infographic]
Category Archives: seo
Guide: Target Marketing and SEO Effective Strategies
You’ve chosen your niche, and put together one or even several products you want to sell. Now it’s time to start marketing. Please understand that marketing is NOT just having a great logo that stands out or even a fabulous website.
Marketing is an effective promotion and advertising. However, “target marketing” adds in a little more specifics. Your main goal should be to build a successful online business that will produce a residual income for many years.
This is accomplished by identifying and serving a particular customer group within your specific niche, which is your “target” market (Target Audience).
You need to develop an effective and profitable business plan to start your marketing that will focus on the group that will either want or needs the products or services you are promoting.
This will be the first step to gather specific traffic and start building your list.
A variety of different strategies is ideal especially when starting out. Your marketing plan should begin with advertising in as many different places as you can. Several ways to start would include advertising on classified ad sites, article marketing, Google ads, starting a blog, and using social media.
Here are just some basic targeted marketing tips you need to know.
– You need to be using at least three different strategies to market your site.
– You need to create high-quality content.
– You should be to stand out from your competitors.
– Keep track of where your site hits come from and you will know what method works for you.
You will find that not all ways of marketing have the same successful results. Some do work better than others. Once you figure out which avenue works best for you, by testing the market, you will become more aware of whom you are marketing to. Then continue to use these techniques to bring traffic to your site or blog.
Spend some time trying to figure out what is the most effective marketing strategy to use to bring traffic to your site. The golden rule is to step into the shoes of your customers and make sure that your site is packed with information and content that they will find useful.
Pro Tip. You need to give value and solutions to your customers. Also, this way you will become an expert.
SEO Effective Marketing Strategies
Marketing is very important for businesses and websites today. In today’s world of online Marketing and SEO, there are multiple ways to get your website listed on the major search engines. You need to know effective strategies to increase traffic and sales.
Backlinking is the most important way to keep your website in the search engine rankings. Google can list you in their index but if they don’t see any traffic to your website on a daily basis then the website ranking will simply drop.
Google must know that your website is still active and the best way for them to see is by submitting continuous articles and press releases a minimum of three times per week.
The more articles you write and distribute, the more links back to your website keeping the search engine ranking. Optimization strategies and techniques change daily but the one thing that is very important is backlinking.
Social Media is the trend in today’s world of Internet Marketing and SEO. Build a strong social media campaign with drip marketing or create a fan page and target the audience you want your business to come from.
Facebook, Twitter, LinkedIn, Pinterest, Instagram, are the five biggest websites that you must be actively marketing on. Google likes when a company has a strong social media presence, this gives credibility to that company and more leads. Also, traffic and sales.
For WordPress users, the easiest way to get backlinks to your website is by writing or hiring a professional to write articles or press releases related to your website’s content or services.
Also, there are some plugins to blast the article or press release out to the top social media sites all at the same time in a matter of seconds. When writing the articles or press releases make sure to hyperlink at least three words or phrases with a link to your website. Doing this will create backlinks to your site increasing the traffic to it.
WordPress websites or blogs are easy websites to optimize and they are very popular. You want to always have a.com URL as those are the most effective and easily recognized by Google. Using a top hosting service will help with your SEO and Internet presence.
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Content Marketing Stats You Need To Know [Infographic]
![Content Marketing Stats You Need To Know [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/04/49-Content-Marketing-Stats-to-Guide-Your-2019-Strategy.jpg)
Digital Marketing Strategies – Effective Tips for Your Business
The traditional marketing methods of print and media marketing are not as effective as they once were, because we are suffering from advertising overload. People are trained to ignore traditional advertising because they get bored and they don’t believe it anymore.
This is not good if your business relies on advertising or marketing, because the money you spend on traditional advertising is less effective than ever before. This means that the effectiveness of traditional marketing methods is so low that many businesses simply cannot make the numbers work so that their marketing efforts return positively on their investment.
Money spent on something that most people ignore is not a good investment.
A new way exists, that many marketers are using to their advantage to outperform and outpace their competitors that are still stuck struggling in the old ways. It seems that the current change to the way things were is good news after all.
Many that have grown content in their old ways are watching their traditional marketing methods rendered more ineffective each day. It is the entrepreneurs, innovative and resourceful by nature, who are staying ahead of the curve by keeping up with the new, modern marketing methods.
These new effective marketing strategies engage the target audience, rather than speak to them without providing the opportunity to speak back. People want to be spoken with, not spoken to.
People love to spend money, but they do not like to be sold to. The new marketers realize this, and they also realize that if they follow the new rules, they can effectively sell anything, without having to sell it.
This is a much better way because nobody likes salespeople anyway.
By making the sales process conversational and interactive, the marketer can gain more insight into their market and react to their wants and desires more quickly than ever. This causes revenues to increase, while costs decrease because it costs nothing to have a conversation.
The target audience loves the new way because they can voice their opinions, feel heard and, ultimately, get what they really want in a more timely manner.
Modern marketing tools, if used correctly and responsibly, can be very powerful to build brand awareness, build trust with potential customers and offer superior follow up support to improve customer retention.
Many of these tools are free and widely available. This means that cost is no longer a competitive advantage and that anyone with value to add can participate on a level playing field.
Some of the better known social marketing tools are Twitter, Facebook, Instagram, Pinterest, and LinkedIn.
New modern marketing methods also include providing information and leading with value. This includes article, video and webinar marketing. Why spend time and money on traditional marketing that people are trained to ignore?
You can deliver the valuable information that they are looking for and position yourself as an expert, rather than a salesperson.
Cost Effective Marketing Strategies and Tips For Your Business
With online marketing become more and more vital as part of a small business marketing plan, there are many ways which small businesses can promote their business and generate leads. Here are some tips you need to know.
1. Blogging:
Setting up a blog can be completely free! But like most freebies, in order for it to be effective, you need to plan it well and invest your time into it. Using free blog providers like WordPress and Google Blogger are great ways of getting involved in the blogging world, without costing you a penny.
There are many benefits to blogging. One of the biggest benefits is to your websites ranking in the search engines (Search Engine Optimization – SEO): Google loves fresh, quality and unique content.
Blogging is a great way to constantly add new content to your site. Plus your posts will be tagged and full of the relevant keyword. Blog well and others in your industry may link to you, increasing the number of valuable inbound links and also backlinks.
2. Twitter:
Twitter is great for promoting what you do and learning about the latest industry trends. By joining the conversation and providing useful information, you will soon generate a loyal base of followers. Use Twitter to answer questions relevant to your industry, learn about new goings-on, promote your product, events, and news.
3. Email Marketing:
If you don’t have time to maintain a close working relationship with your customer base, email marketing is a great, cost-effective way of keeping them updated with your latest news, products, and offers.
Email marketing can also be used as a lead generation tool. Send out well-targeted emails to relevant recipients and you will find visits to your web site go up, and conversion rates increase.
4. Google AdWords:
These are not free but you completely control your budget. If you only have $5 a day to spend, that’s fine! Make sure you get the most from your budget by using relevant keywords, focused adverts with a strong call to action, and a well-thought-through landing page.
Google AdWords can be a great way of driving relevant traffic to your site, and the results are completely measurable. If something isn’t working, you know straight away. This is why AdWords is one of the most cost-effective advertising mediums out there.
Add Conversion Tracking to your adverts and you’ll be able to see exactly what ads are providing the highest conversion rate once visitors are on your site. Once you know that, you can direct your budget to keywords and adverts that are giving you the highest Return on Investment.
5. Search Engine Optimization (SEO):
You can get Google to promote your site FOR FREE! How? Improve your website’s ranking for relevant keywords, and Google will display your site in their search results – free of charge! But again, this is something that will take an investment in your time.
Make sure your website is well designed – good navigation, lots of keywords, rich content, mobile friendly, no broken links, good use of anchor text in your links, etc… Once that is done, you need to boost the number of high-quality inbound links.
As you know there is no real free solution. When it’s free you need to invest time. When it’s paid you need to invest money. That’s Business!
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Guide: How to Create a Successful Social Media Marketing Strategy [Infographic]
![Guide: How to Create a Successful Social Media Marketing Strategy [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2018/06/A-4-Step-Social-Media-Marketing-Strategy-Any-Business-Can-Implement.jpg)