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eCommerce: 8 Tips on How to Increase Sales with Mobile Marketing in 2021

eCommerce: 8 Tips on How to Increase Sales with Mobile Marketing in 2021

These days mobile marketing is a necessity for businesses and brands because the majority of users are now browsing from their mobile phones. This fact affects and e-commerce. In 2021, mobile devices will be more important than ever. So you need to know tips and strategies to generate more sales with mobile marketing.

eCommerce: How to Increase Sales with Mobile Marketing

Mobile Marketing – Explanation

Mobile marketing is a marketing method that is specific to mobile devices. The methods you are using to market will be targeting mobile devices. Certain methods only apply to mobile devices.

Mobile marketing can be varied. Depending on which devices you are trying to target. Also, it depends on your location and other important information.

Stats

Stats show that more than 50% of searches now come from mobile devices. Most people browse using their mobile phones, and some people don’t even own a laptop or desktop anymore.

That means we are moving to a future where mobile devices will rule the online world. So many of your website visitors are using a mobile device.

Here are some tips about eCommerce and how to increase your sales with mobile marketing in 2021.

  1. Mobile-friendly Website and eCommerce

The first step you need to take is to have a mobile-friendly website. You also need to have a company to help you with the backend processing of transactions. Also, you need to optimize your website.

You will have to have a website theme that works great and is user-friendly. Your website has to be optimized for various screen sizes and mobile operating systems. You need to optimize your website to load as quickly as possible. You need to keep your website small to minimize that load time.

  1. Optimize Your Ads

You need to do the same for your ads. Mobile advertising is getting more popular than ever. But the advertisements work differently on mobile devices. You have a lot less space to work with, so you have to choose your text content and images to work with mobile devices.

It is one of the most important parts of your marketing strategy because most mobile e-commerce websites are buying traffic (Ads). Ads attract visitors quickly and easily. So eCommerce websites don’t use other methods like SEO, content marketing, etc.

  1. Research and Plan

You need to start by researching the market. You need to have a clear understanding of the people you are targeting (Target Market). A plan is going to help you. With the right plan will save time and money.

You can use techniques like geofencing (you only allow visitors from certain countries). There are many toolkits you can add to your e-commerce platform to make this technology possible. It is the type of planning that will help you to generate more sales.

  1. Social Media and Mobile Devices

One of the great advantages of mobile marketing is social media. The majority of people access social media through their smartphones, so it is a great way to reach and attract these people.

The smartphone also lets you get access to location data, so you can decide who you want to target. Social media makes mobile marketing even better, and this is very important for your eCommerce business.

Social media will allow you to target people and get personal information from them that they would never tell you.

  1. Mobile Marketing and Chatbots

Another great way to reach people is through chatbots. These are small applications that talk to people automatically. They can be optimized with machine learning and artificial intelligence (AI) to give realistic responses.

You can use chat applications available for mobile devices. You will get more data about how people respond to certain things.

  1. Website Load Time

Google helps the websites that load fast to rank higher. This is the reason why you need to optimize your eCommerce website. Your entire website should not load in more than one second.

  1. Voice Search

Another effective tip that mobile marketing has is voice search. You can search using your voice through your mobile phone. This is a feature you can integrate into your e-commerce website. It will help you with site usability and effectiveness.

  1. SMS Marketing

SMS marketing is usually the best method for mobile phones. But you need a clearing and settlement system for it to work well. SMS marketing can be expensive, but you can get good at it and use it to great effect.

You can use SMS marketing after getting the person to buy at your e-commerce store. (Follow-up Marketing)

E-commerce is complicated but it’s profitable. You need to know how to create a successful e-commerce website quickly and easily. Also, you need to create an effective mobile marketing strategy to increase your sales and profits in 2021.

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How to Start a Profitable eCommerce Business In 2021 [Infographic]

You can find many e-commerce ideas to start an online business. But which ones are profitable and which ones are not can be tricky to determine, especially if you are new to the world of digital commerce.

Here is some profitable eCommerce business to start in 2021.

  1. Beauty and Health Products

The beauty and health industry is one of the fastest-growing businesses online. Reports show that personal health and beauty products sales will surpass US$53 billion by the end of 2020. A lot of sales happening online.

This proves that the beauty and health niche is very profitable. Start an online beauty and wellness store that deals in a variety of products, including fragrances, makeup, hair care, nail care, and personal grooming. Also, vegan products are in great demand too.

  1. Online Educational Courses and Training

The demand for online education courses and digital learning is growing. Schools, colleges, corporate, or professionals, are moving away from traditional face-to-face online learning.

That’s why selling online educational courses and training programs will be a great niche business idea in 2021.

The global learning market will reach US$325 billion (2021 to 2025). Build an online shop that facilitates course creation, uploading, and selling. There are so many digital learning fields that one platform cannot provide them all! Focus on the niche that you know well.

  1. Sell ebooks

These days you don’t need a publisher to publish a book. Ebooks are very popular. A report shows that 335.8 million ebooks were sold in the US alone in 2019. This number will grow by 4.8% more in 2021.

This means that selling ebooks and digital content via an online store is a profitable e-commerce business idea!

While Amazon is the king of ebook sales, there are many other ebook stores and publishers that selling ebooks successfully.

  1. Vintage Clothing

You can start an e-commerce store by selling any type of vintage clothing online. Select a specific style (casual, formal, etc.), price mark (affordable, expensive, etc.), or product type (vintage tees, accessories, etc.)

Reports show that the global vintage clothing market was over US$25 billion in 2018 and will reach US$42 billion by 2022.

  1. Second-Hand Products -eBay

eBay is the best example of an online shop that generates huge revenue with second-hand products. Sell clothes, jewelry, furniture, gadgets, or anything else. Make sure that your online store is built strongly and functions smoothly.

Focusing your second-hand goods store on a particular location can also work very well.

  1. Smart Home Products – New Trend

Selling smart home products is one of the best niche e-commerce store ideas to try in 2021. The market was valued at $60 billion in 2019 and is expected to reach $247 billion by 2025.

People like to buy home appliances and devices that can be controlled remotely from anywhere using a mobile or networked device.

Despite the huge potential and growing demand for smart home products, few online business owners are selling these devices. It’s a very profitable business that you can start in 2021.

  1. Dropshipping Store

Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other tasks!

Also, you can run this online business from anywhere.

  1. Sell Toys Online

Toys are a popular eCommerce store idea to try in 2021. Most of us think that children nowadays don’t value traditional toys and games anymore. But, this isn’t completely true. A report shows that toy sales are up 16% from 2019 and this number is likely to grow to 20% in 2021.

Research to figure out which toys are widely famous. Speak with toy makers and sellers in your region to host their products in your niche toy store!

Research the market and discover:

Which products have the most selling potential and less competition

Which technology is best for online store set up

Advantages and disadvantages of online stores

It’s up to you to decide what kind of eCommerce business you want to start in 2021.

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eCommerce: Tips on How to Create an Effective Marketing Strategy

An effective marketing strategy for your eCommerce is very important to drive traffic and customers to your online store. eCommerce marketers and business owners need to know trends and tips to create effective marketing strategies.

Here are some effective tips about how to create a successful marketing strategy for your eCommerce website.

  1. Email Marketing

Email marketing is when you send promotional email messages to your subscribers and customers.

There are many ways to use email marketing campaigns for eCommerce marketing. You can use eCommerce marketing automation to inform your customers about your offers, discounts, promotions, or giveaways. Here are a few different emails you can send:

Welcome emails: Emails sent to new subscribers or customers.

Sales, discounts, or promotions: Emails sent to customers notifying them about a sale or promotion. These kinds of emails can also be used to notify customers of a new product line or a giveaway.

Shipping notification: these messages are sent to inform a customer that their products have been shipped.

Nurture emails: these emails are sent to nurture the customer and bring them back to your eCommerce store or website.

  1. eCommerce and Content Marketing

Content marketing is a pretty effective strategy to generate more sales. Everything is content. Your product description, sales banners, product photos. All of this content can be used to send to your customers.

Content is a necessity to grow your brand and your eCommerce business. Content can have many forms:

Articles
Visuals
Product photos
Product description
Infographics
GIFs
Videos
Even memes

How to create a content marketing strategy for your eCommerce.

Your content always needs to drive people back to your business. Your content need to resonate with your target audience (customers).

Creating great content can be difficult and time-consuming, but it’s valuable because Google loves quality and fresh content. It’s the best way to achieve higher rankings.

So updating your eCommerce site with fresh, quality, and SEO-friendly content helps Google crawl and index your site. A successful content marketing strategy will generate more targeted traffic to your eCommerce website and probably more sales.

  1. Referral Marketing

Referral marketing is one of the most powerful strategies. It’s the old but classic word-of-mouth strategy. You need to encourage customers to refer their friends and family. You can offer a discount, a giveaway, or even a gift if they refer new customers to your eCommerce business. (Referral marketing it’s like affiliate marketing but more friendly).

Your happy customers is a great way to boost your business and revenue. Stats show that is easier and more effective to trust your friends who have similar interests with you and not a brand or business you may not even know.

  1. Instagram Marketing – Visual Marketing

Ecommerce marketing mostly is about visuals. If you are using Instagram to promote your eCommerce business you need to know some tips.

Use a posting schedule: there’s no rule for how often or when, but many marketers say “the more the better”

Use relevant hashtags: Instagram loves hashtags more than any other social media platform.

Put your eCommerce in your bio: Instagram doesn’t let you put links in your posts. So you need to put your link in your bio to drive traffic to your store.

Engagement: When customers comment on your posts, interact with them, and do what you can to engage them.

Look at your competitors to see what works best for them and then try their methods and techniques.

  1. Use Personalization Marketing

Many people get bored with ads and promotional messages. So you need to use personalization marketing. If you can personalize your messages, and even site recommendations, your customers will be more happy and active. You need to know what your customers need or searching for.

So you can easily fill their needs. (Great Tip!)

  1. Live Chat and Chat Bots

Live chat can increase your sales if you help your customers with instant answers. live chat can give your customers the information they need or help them to solve, fix, a problem. If you don’t help your customers they will go to your competitors. Help is pretty valuable!

You can even use live chatbots to answer common questions. These days many eCommerce businesses are using chatbots because they are pretty helpful and fast. Chatbots are working for free 24 hours every day!

  1. Retargeting Marketing

Many people (maybe all!) do not buy on their first visit to a website. So it’s very important to have a retargeting marketing strategy.

One of the most effective ways is to run retargeting ads on other websites. When a customer comes to your site and leaves without buying, you can use other sites that they are visiting to show your products. (Google has started this strategy a long time ago!)

You can also retarget customers with email campaigns.

These days many businesses are creating retargeting marketing strategies with the help of artificial intelligence. Probably it’s the future of marketing.

You can use many eCommerce marketing strategies. Experiment, try new ideas and get creative. Effective marketing strategies will help you to build trust, relationships, and loyal customers that will buy from your business, eCommerce store, many times.

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Ecommerce Tips: How to Build Trust and Increase Your Sales [Infographic]

These days e-commerce businesses are growing pretty fast. Reports show that customers are expected to hit 2.16 billion by the year 2021. It is very important to build trust on your eCommerce website to attract and engage new customers.

Here are some effective tips you need to know about how to build trust and increase sales with your e-commerce business.

  1. Security Seals – Secure Website

Many customers trust only secure websites. Trust seals proof to your potential customer that your eCommerce website is legit.

Security seals help increase visitors’ trust on your website. Security seals companies certify your website before adding the seals. Security companies are more reputable and many clients will trust your website.

Your e-commerce website should have an SSL certificate. The secure link ensures that all the information passed between the website and the visitors is secure.

The encryption of the information prevents hackers from stealing visitors’ information such as names, credit card numbers, etc.

  1. Use Reviews and Testimonials

Many people like to buy products or services other people trust. Reviews and testimonials are a great way to build trust with your clients and customers.

Here are some things to avoid.

Avoid creating fake reviews or testimonials

Genuine reviews are helpful to build trust and credibility with clients. If clients discover you have been using fake reviews, you lose their trust.

If they don’t trust you they will never buy from you! You will lose sales and money. Very Simple!

  1. You Need to Have Contact Information

Not all your clients know how to use your products or services. Many potential clients need additional guidance to navigate and know more about your business. They need your help.

Many stats show that 45% of buyers leave a website if it has no contact information.

Also, prospects need to know they are dealing with real people. This is a very important reason to have contact information on your website.

  1. Use Explainer Videos

Most online people prefer to watch a video than reading text content. So if you need to attract more people, build trust, and increase conversions, it is very effective to create explainer videos.

Explainer videos will increase your website traffic and will help your clients to know more about your products or services.

Short videos increase engagement of prospects with your business brand. Your explainer videos will educate your prospects on how your products or services will help them solve their problems.

  1. Responsive Website Design

Even with a great product or service, you can fail to gain prospect trust because of your website design. Stats show that 48% of potential clients determine the credibility of a website by its design.

To build trust with your potential clients ensure your website is easy to navigate.

It is essential to have a website that responds across all devices. Many people use mobile devices to search for information.

Your headlines and sub-headlines should be captivating and interesting to attract prospects and gain their trust.

  1. Fast Load Website

Potential clients trust websites with high loading speeds. Results from Google research show that 55% of mobile users leave a site if it takes over 3 seconds to load.

Some tools can help you optimize your website. They analyze your eCommerce website and provide suggestions to improve it.

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Ecommerce Guide: Which is the Best Platform for Your Business? [Infographic]

The truth is that there is no “best” e-commerce platform. Because every business has its own needs and budget. Every platform has some pros and cons. So you need to know your needs and don’t be afraid to run a few trials to see which platform is the best for your business.

Here is a guide about popular e-commerce platforms you need to know.

  1. Shopify

Shopify is now the leading e-commerce platform in the market with over 1 million businesses.

Basics

Shopify is one of the best e-commerce platforms for beginners and small or medium-size businesses. Everything you need is already integrated into the platform: from storefront design to content marketing to performance analytics.

Once you have the basics set up, it’s a simple matter to upgrade your store with third-party extensions.

Easy to Use

Shopify is a breeze to learn thanks to its codeless store building tools and intuitive interface. Also, there are a lot of support resources available to help. Basic users can choose from a wide range of pre-existing design templates or create one themselves.

Advanced users will have many options because Shopify gives full access to the code. There are a large number of add-ons and extensions available from independent developers that can extend the capability of your store.

  1. Magento

Magento is one of the most popular open-source e-commerce platforms in the world. Magento was purchased by Adobe in 2018, and now exists in two versions: Magento Open Source and Magento Commerce.

Basics

Magento is best for small and medium businesses that have already established demand. The platform is very powerful and has a library of over 5,000 extensions, but requires longer development time and a larger budget than most of the other e-commerce platforms.

Easy to Use

Magento is one of the most powerful e-commerce platforms in the market, but it has a steep learning curve. If you don’t have the budget to hire your Magento developer, you need to study and learn how to use Magento.

Also, Open Source users have access to a large Magento community that can help answer questions and troubleshoot problems.

  1. WooComerce WooCommerce is a free, open-source WordPress shopping cart plugin owned and developed by WordPress. It is one of the most popular and effective eCommerce platforms on the market and runs on 30% of all stores on the internet.

Basics

WooCommerce is the best e-commerce platform for small businesses that already have a site on WordPress. It has thousands of third-party themes and plugins. So you can create a pretty effective online store.

Easy to Use

Like most open-source e-commerce platforms, WooCommerce has a steep learning curve for those who have not created a similar site before. The WooCommerce plugin is straightforward to set up and install. Users can develop their expertise using community forums and online help guides.

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