YouTube Shorts are vertical videos (up to 60 seconds in length). Viewers can find your short videos on the homepage “Shorts shelf”, in normal YouTube search, and in their subscription feeds.
YouTube Shorts: How to Create Successful Short Videos
YouTube Shorts are a mobile way for YouTube creators to share short videos with their audiences. YouTube mostly has long-form video content. But with apps like TikTok and booming short-form video, YouTube wants a piece of the pie. YouTube can’t stand the success of TikTok.
Here are some tips about Youtube shorts and how to create successful short videos.
- How to create a short video on YouTube: (Mobile Version)
Sign in to YouTube on mobile.
Tap the “+” Create symbol
Tap Create a Short.
To record a clip, tap and hold the capture button or tap it to start recording and tap it again to end the segment.
Tap the Undo button to remove the previous video clip that you recorded or tap Redo to add the removed segment back to your video.
Tap NEXT to preview your video and then tap NEXT again to add details to your video.
Add a title (max 100 characters) to your short video.
Tap Select audience to choose whether or not your short is Made for Kids.
Tap Upload to finish.
- Ideas For YouTube Shorts
You have only 60 seconds or less to create a short video. Your Shorts should feel like a complete story.
Use one main idea, make people laugh, inspire them, or teach them something new.
Some specific ideas for YouTube Shorts.
A quick tutorial
A short review
Facts and Tips
Tell a compelling story
Summarise a blog post
Your idea must fit within 60 seconds or less. Shorts are short stories.
A variety of visuals delivered speedily is a good way to keep viewer attention in the Short video story.
A good rule is to have a 5-second introduction, 10 clips of 5 seconds (the story), and a 5-second outro with a call-to-action.
You need to start filming without too much fluff. Try again and again until you feel satisfied.
So when you do hit record, try and stay within the timing framework. You can refining when editing.
- How to Edit YouTube Shorts For Success
If you’re using the Shorts tool on mobile, you may want to stick to that to do your editing for ease. (desktop editing does have its advantages).
If you’ve shot in widescreen on a normal camera (not mobile) and are using desktop editing software and want to edit for vertical video, first switch your video dimensions from 1920 x 1080 to 1080 x 1920.
Once you’ve cut your clips down to fit around the 60-second mark, you can begin adding elements that, together, will make your Shorts stand out and boost watch time:
Add text: Text adds interest and information to the video, and it can highlight your call-to-action at the end of your video.
Attention! Don’t add text in the bottom quarter of your video, as it will be hidden by the video title, subscribe button, etc.
Add transitions: Like text, transitions add interest to your Shorts and help to keep viewers’ attention.
Add music: YouTube offers thousands of free music tracks for you to include in your Shorts.
Add sound effects: These only have to be subtle, but they can make a huge difference to the overall quality and appeal of your Shorts.
Add a call-to-action: Viewers CAN like Shorts, but you need to ask them to Subscribe.
So if you are going to choose one call-to-action, I would go for Subscribe – keep it above the bottom quarter of the screen and insert some arrows pointing down to the Subscribe button.
Change the speed: Slow down or speed up your video as it suits your content.
- How to Upload Your YouTube Shorts Video
If you’re uploading a YouTube Short from the Shorts tool, the video will automatically be recognized as a Short and categorized as such.
But if you’re uploading from your desktop, you must upload in the vertical format and add the hashtag #Shorts to your title or description. This tells YouTube that the video is designed to be Short and it can handle it appropriately.
YouTube Shorts titles can be up to 100 characters in length. However, when viewed on the app, only around 40 characters of the title will appear on-screen.
This means that you need to make your title strictly less than 40 characters long or if it’s longer, that the most important keywords are featured at the beginning of your title, as this is what viewers will see.
Get started today and create YouTube Shorts video stories to promote your business or entertain your subscribers. Test and try until you find the right combination. That’s the beauty of the YouTube Shorts.
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