Categories
video business marketing work from home

YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts: 4 Tips on How to Create Successful Short Videos

YouTube Shorts are vertical videos (up to 60 seconds in length). Viewers can find your short videos on the homepage “Shorts shelf”, in normal YouTube search, and in their subscription feeds.

YouTube Shorts: How to Create Successful Short Videos

YouTube Shorts are a mobile way for YouTube creators to share short videos with their audiences. YouTube mostly has long-form video content. But with apps like TikTok and booming short-form video, YouTube wants a piece of the pie. YouTube can’t stand the success of TikTok.

Here are some tips about Youtube shorts and how to create successful short videos.

YouTube Shorts: How to Create Successful Short Videos
  1. How to create a short video on YouTube: (Mobile Version)

Sign in to YouTube on mobile.

Tap the “+” Create symbol

Tap Create a Short.

To record a clip, tap and hold the capture button or tap it to start recording and tap it again to end the segment.

Tap the Undo button to remove the previous video clip that you recorded or tap Redo to add the removed segment back to your video.

Tap NEXT to preview your video and then tap NEXT again to add details to your video.

Add a title (max 100 characters) to your short video.

Tap Select audience to choose whether or not your short is Made for Kids.

Tap Upload to finish.

  1. Ideas For YouTube Shorts

You have only 60 seconds or less to create a short video. Your Shorts should feel like a complete story.

Use one main idea, make people laugh, inspire them, or teach them something new.

Some specific ideas for YouTube Shorts.

A quick tutorial

A short review

Facts and Tips

Tell a compelling story

Summarise a blog post

Your idea must fit within 60 seconds or less. Shorts are short stories.

A variety of visuals delivered speedily is a good way to keep viewer attention in the Short video story.

A good rule is to have a 5-second introduction, 10 clips of 5 seconds (the story), and a 5-second outro with a call-to-action.

You need to start filming without too much fluff. Try again and again until you feel satisfied.

So when you do hit record, try and stay within the timing framework. You can refining when editing.

  1. How to Edit YouTube Shorts For Success

If you’re using the Shorts tool on mobile, you may want to stick to that to do your editing for ease. (desktop editing does have its advantages).

If you’ve shot in widescreen on a normal camera (not mobile) and are using desktop editing software and want to edit for vertical video, first switch your video dimensions from 1920 x 1080 to 1080 x 1920.

Once you’ve cut your clips down to fit around the 60-second mark, you can begin adding elements that, together, will make your Shorts stand out and boost watch time:

Add text: Text adds interest and information to the video, and it can highlight your call-to-action at the end of your video.

Attention! Don’t add text in the bottom quarter of your video, as it will be hidden by the video title, subscribe button, etc.

Add transitions: Like text, transitions add interest to your Shorts and help to keep viewers’ attention.

Add music: YouTube offers thousands of free music tracks for you to include in your Shorts.

Add sound effects: These only have to be subtle, but they can make a huge difference to the overall quality and appeal of your Shorts.

Add a call-to-action: Viewers CAN like Shorts, but you need to ask them to Subscribe.

So if you are going to choose one call-to-action, I would go for Subscribe – keep it above the bottom quarter of the screen and insert some arrows pointing down to the Subscribe button.

Change the speed: Slow down or speed up your video as it suits your content.

  1. How to Upload Your YouTube Shorts Video

If you’re uploading a YouTube Short from the Shorts tool, the video will automatically be recognized as a Short and categorized as such.

But if you’re uploading from your desktop, you must upload in the vertical format and add the hashtag #Shorts to your title or description. This tells YouTube that the video is designed to be Short and it can handle it appropriately.

YouTube Shorts titles can be up to 100 characters in length. However, when viewed on the app, only around 40 characters of the title will appear on-screen.

This means that you need to make your title strictly less than 40 characters long or if it’s longer, that the most important keywords are featured at the beginning of your title, as this is what viewers will see.

Get started today and create YouTube Shorts video stories to promote your business or entertain your subscribers. Test and try until you find the right combination. That’s the beauty of the YouTube Shorts.

More Details. https://www.andrewmacarthy.com

Categories
Social Media business infographic marketing work from home

Social Media Hashtags: 8 Tips on How to Create A Successful Strategy in 2021 [Infographic]

Social Media Hashtags: How to Create A Successful Strategy in 2021

Social media hashtags can help your business to generate engagement with your target audience. They can help your brand to stand out on social media and increase your followers. But you can’t succeed by adding any long-tail keyword in front of the hashtag (#) symbol.

Social Media Hashtags: How to Create A Successful Strategy in 2021

You need a social media hashtag marketing strategy to grow your reach and engagement. Using hashtags without a marketing plan you can lose credibility, social proof, and followers.

Here are some tips about social media hashtags and how to create a successful strategy in 2021.

  1. Why You Need To Use Hashtags

Hashtags are easy to understand to most people online. They connect your content with the online world. Hashtags can add value to your content and increase your reach worldwide.

But if you use too many hashtags or using them too much can confuse your followers. You need to know how and when you use hashtags.

A good hashtag will help you to create high visibility for your brand and a higher ROI.

  1. Why You Need a Hashtag Strategy

A hashtag strategy should be part of your digital marketing strategy. It’s useful to use hashtags in every post you make because it creates more engagement and you can promote and grow your business.

Using hashtags in your social media posts will increase brand awareness and engagement. Reports show that businesses and brands that use hashtags have a 50% higher rate of engagement than those who don’t.

A good hashtag strategy is key when it comes to brand engagement. You need to use the right hashtags.

  1. Find Out What Your Audience Wants

They say the customer is always right. So don’t use hashtags that are not relevant to your target audience.

Find out what your audience cares about, what they are looking at, and use that information to place hashtags appropriately so that you can gain awareness.

  1. Hashtag and Social Media Platform Rules

Social media platforms having rules. You need to know the rules and how to use hashtags on specific platforms.

For instance, the correct usage of your social media campaign hashtags will be much more effective on Twitter and Instagram than they will be on Facebook.

Different platforms mean different rules.

  1. Types of Hashtag Strategies

There are three types of marketing strategies for hashtags.

Brand & Campaign Specific
Trending
Content Hashtags

Brand and campaign hashtags are created to be specific tags that you are using for your business. They market your specific products or services.

A trending hashtag is popular because of the topic it is covering.

Content hashtags. These are hashtags that are used specifically to go along with the content you are posting. If you are posting an article on lifestyle, then you may use lifestyle-related hashtags.

  1. Use Catchy Hashtags

If you create a social media campaign hashtag, remember that it does not need to be complicated. It’s better to use simple and catchy hashtags that are easy for users to search.

  1. Use Trending Hashtags

Trending hashtags are the most valuable. Before doing a social media post, take a few minutes to search what hashtags are trending. Use those specific ones in your content.

Trending hashtags in your content will drive higher engagement rates.

  1. Use Inspiring Hashtags

Your social media hashtag marketing strategy should include inspiring hashtags. Everyone likes to be inspired or feel good about something. Use this to your advantage.

Try to use inspiring hashtags at the correct time too, when it is most appropriate. These will not only build brand awareness but also allow people to be more comfortable with your brand or business.

Last Tip

The world of social media is very important for businesses today. Having a social media hashtag strategy in place to market your products and services is key to being successful online.

Take action now and create a new social media hashtag strategy to promote your business, reach your target audience, and generate engagement.

Categories
blogging business marketing seo Social Media work from home

Blogging: 12 Tips on How to Create A Successful Blog in 2021

Blogging: 12 Tips on How to Create A Successful Blog in 2021

Creating a successful blog it’s a long-term experience. Also, you need to have a passion and to work hard if you want to succeed as a blogger. But some fundamental blogging tips are useful to the majority of bloggers.

Blogging Tips: How to Create A Successful Blog in 2021

Here are some interesting and useful tips about blogging and how to create a successful blog in 2021.

  1. Write Regularly – Have A Schedule

If you want to grow your blog, you need to write and publish regularly. You don’t have to post every day. But you need to be consistent in your schedule.

Choose how frequently you will publish and then stick to that frequency. You can start with 3 posts per week and then gradually increase your pace.

You need to be motivated and enthusiastic.

  1. Social Media Presence

As a blogger, your social media presence is important. if you want your online business to succeed, an active presence on social media platforms is crucial and essential.

Your potential customers or target audiences are active on social media. So if you want to increase your traffic and sales, you need to meet your prospects where they are at.

Also, a social media presence will help you build relationships with your clients, generate loyalty, and grow your business.

  1. Scannable Posts

Stats show that 75% of visitors skim rather than read the blog post thoroughly. So, it’s important to make your blog posts scannable.

You need to use bold headings and subheadings, numbered lists, or bullet lists. You should also keep your sentences and paragraphs short so that it’s easy to read.

  1. Web Design and User Experience

One of the most important blogging tips is to improve the user experience for your readers. If you don’t know about effective web design, you can hire a professional web designer to help you.

Also, you can use a high-quality WordPress theme (free and paid). There are many different designs to choose from for your blog.

  1. Create and Use Evergreen Content

Evergreen content is content that is timeless, and relevant to readers. Evergreen content has no real expiration date and retains its value long-term.

Benefits of Evergreen Content

Lead Generation — Evergreen posts will be ranking high. So you need to optimize these posts to collect leads. These posts can bring you many leads for a long time without you having to do any additional work.

Traffic — Evergreen content tends to rank higher in the search engines. These evergreen posts can generate a lot of website traffic.

Efficiency — Evergreen content will work for your business a long time after it’s published.

  1. Marketing Automation

Marketing automation is a powerful solution for businesses and marketers. You can automate, and monitoring your marketing tasks. These days new technology can help you to automate your marketing strategies.

  1. Niche Blogging – Topic

Niche blogging means that you need to focus on a specific topic and becoming an expert on that topic.

If you want to start a business blog, maybe a work-from-home business blog is a good idea.

Later, once your blog has gained some traction, you can cover broader topics.

  1. On-Page SEO Strategy

On-page SEO is only a part of your SEO strategy, but it’s important. You have complete control of on-page ranking factors.

Google SEO – E.A.T.

E.A.T. stands for expertise, authoritativeness, and trustworthiness. The highest-ranking pages on the internet have content that applies to your industry, informative, and high-quality.

On-page SEO strategies need to consider these qualities to achieve higher rankings.

  1. Meta Descriptions for Posts

A meta description (also, called tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. The meta description still plays a significant role in on-page SEO.

Google uses click-through-rate (CTR) as a factor to decide your ranking. This is why optimizing your meta description is so important, as is optimizing your titles.

  1. Google Analytics & Track Traffic

When you start a blog, you need to get more traffic. To achieve that, you need to know what’s working and what isn’t.

Google Analytics allows you to get detailed information about your visitors, such as how many have visited your site, how long they stayed, and what pages they viewed. So you can improve your marketing strategies.

Google Analytics gives you insight into the traffic on your site including your audience and how people interact with your site.

  1. Attractive Headlines

Your headline or title of your blog post is the first thing that your readers notice. So, it has to be good enough to grab their attention and make them want to read the article.

You can use free tools (Headline Analyzer) to help you create attractive blog post titles.

  1. Focus on Quality (not Quantity)

Blogging is a business and investment, not a get-rich-quick scheme. So you need to focus on quality, not quantity.

It’s much better to create and publish less content. You need to spend more time creating it and making something that people will love and want to read.

Stats show that 80% of traffic will come from 20% of your blog posts. Focus on that 20% of your posts that are driving most of the traffic, and take the time to create other high-quality posts with similar structure, topics, and elements.

Make your research to find more useful tips and trends about blogging. Step one – Take Action Now and Never Give Up!

Categories
business google marketing Social Media Starting a Business

Networking: Tips for Successful Online Networking [Infographic]

These days pandemic (Covid-19) has changed networking and our lives. With platforms like LinkedIn and social media platforms like Instagram, Facebook, or Twitter there are many opportunities to meet new people and grow your business.

Successful networking online is about how to use the right platforms, generate engagement, and attend the right virtual events.

Here are some effective tips about successful online networking.

  1. Use The Right Online Networks And Make Connections

The right online network can help you to focus your search. These platforms can help you to connect with your niche and grow your business or find more profitable opportunities.

LinkedIn

Most people on LinkedIn are professionals. That means that the people you connect with on LinkedIn have the power to help you if you connect with them in the right way. (effectively)

If you create an active personal brand on LinkedIn, you can generate successful connections.

Meetup

Meetup is mostly about events. It’s perfect for connecting with local communities.

The advantage of Meetup is that it isn’t only online service. It has both online interaction and offline participation. You can search for groups and choose which fit your interests. If you join a group, you can attend their events.

Meetup is also ideal for skill-based professional networking.

  1. Social Media Networking – Platforms

Social media is a pretty effective opportunity to grow your brand. It has incredible reach, making it perfect for online networking.

Social media has many advantages to networking. You can learn and use top trends, connect with your target audiences, and drive attention to your work and grow your brand.

You need to know which social media networks are more effective and how to optimize them for your business or career.

Instagram

Instagram is a very useful platform to connect with B2C companies and brands.

You can use “DMs” (Direct Message) for networking. Start by following a brand’s page (so you know what they post). Then send a message to the brand about what you think could be improved on their page. This way you’re adding value (help them), and not simply sending them a compliment.

Facebook

One of the most famous social media platforms. With 2.7 billion monthly active users on Facebook (July 2020), it’s the perfect platform for online networking.

A great advantage of Facebook is its live feature. You can shoot videos live and get comments in real-time. This is great for journalists, politicians, business leaders, marketers, and entrepreneurs to share their thoughts on a trending topic. (Pretty Effective Tip)

Twitter

It’s perfect for instant connection. Twitter allows you to send out tweets and generate engagement. A great feature is Twitter threads. They allow you to connect one tweet with another and create a narrative.

For example, if you want to discuss the upcoming election or a new trend and your tweet goes over the 280 character limit, simply break up your commentary into a Twitter thread.

Virtual Networking Events

Virtual events are here and keep growing. Many stats show that by 2021 video, (including web conferencing), will generate 80% of Internet traffic. So you’ll need to start using video and virtual networking events. You need to use Zoom or other video conferencing tools.

These days pandemic drives people to discover more useful and effective online solutions for their lives and businesses. Online networking is one of them!

New Free System – Make Money From Home!

Make Unlimited Free Money for Free Members 100% Guaranteed

$5 Free just for Signing Up Guaranteed
• No Paid Memberships so It’s Always Free
• Get paid in 7 Different ways

Get It Now! https://bit.ly/3cIqqRR

Categories
blogging business google infographic

Leadership: The Habits Of Successful Leaders [Infographic]

Stats show that 94% of employees with great leaders feel passionate about their job. You need to know that leadership can be learned if you invest some time to discover the secrets and the habits of successful leaders.

Leadership is a broad category. You cannot describe it with a single definition, but there are a few common characteristics of great leaders: charm, innovation, open mind, passion, and vision.

Here are some habits of successful leaders you need to know.

  1. Read Often or Every Day.

Successful leaders know the benefits of reading. Reading often or every day makes you smarter, it improves mental clarity, reduces stress, increases your knowledge base, grows your vocabulary, improves memory, improves your ability to focus and concentrate, increases writing skills. Reading is a great source of free entertainment!

The learning you gain from reading increases your potential to succeed.

  1. Challenge Yourself

The more you challenge yourself to succeed, the greater your confidence to do it again. Challenge doesn’t only help to grow your skills and knowledge, it helps to grow the belief you have in yourself.

You cannot grow your skills when you drive on auto-pilot. To become a great leader, you must make it your habit to focus on a high level or difficult tasks that will get you to success.

  1. Health – Body and Spirit

Great leaders take care of themselves on four levels. (physical, emotional, mental, and spiritual). If you’re sick the whole-of-you cannot function at the levels of peak performance you desire. You cannot succeed if your body and your spirit are not very well.

Make it a habit to exercise regularly, to eat a balanced diet, and get enough sleep.

  1. Learn From Other Successful Leaders

Leaders, many times, tend to be over-achievers and are often critical of themselves when they make mistakes. To avoid this trap, successful leaders need to learn from other successful leaders.

Getting advice from the person you admire (leader) allows you to manage successfully the stressful obstacles you are facing.

The concept is very simple. All leaders need leaders.

  1. A Plan for the Next Day

A pretty important tip of a leader is to plan the next day. You may have certain things or tasks to do, but you will not be organized and may lose your focus on tasks or details. You will spend time and effort without results.

Planning the next day you can start your day in an organized flow, allowing you to get more done in less time.

  1. Write or Read Your Goals Every Day

Many leaders write their goals down and then re-writing them every day. Other leaders read their goals once per day. Making it a habit to have your goals in front of you can increase your ability to succeed.

The basic idea is to keep refreshing goals in your mind as a way to ensure you’re on the right path.

  1. Take Action – Take Risks

Successful leaders know that growth and change can only come from doing what is unfamiliar and new. Personal and creative growth cannot become a reality of comfort.

The majority of people stay in the comfort zone because change is scary. Comfort zone can keep you so stuck in the fear of creating change, that you end up staying where you’re feeling unfulfilled or unhappy.

Get out of your comfort zone and take action, take some risks. You may not win but you will at least learn. Live Your Life!

Important Tip – Awesome Rule

There is one awesome leadership rule: Look at the Positive Side of Any Situation!

— New Free Business to Make Money Online – Earn Money From Home!

Join FREE You’re Paid $5.00 Instantly! Invite Your Friends and Earn More Money Every Day! Join Now!

https://www.bestprofitsonline.com/myblog/newmoney