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3 Reasons Why Video Is the Future of Content Marketing

The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.

Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.

Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest-growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.

Here are 3 reasons why video is the future of content marketing.

  1. Video Marketing and the Power of Visual Content

HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.

The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.

Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.

When users remember your video, they would remember your brand.

  1. Website SEO and Sales

Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.

Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.

  1. Easy Sharing on Social Media

When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.

What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.

Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.

Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.

People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.

The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.

Video Marketing and Low-Cost Solutions

One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.

They want to invest money in their business but they want a profit. Not to lose money. Very simple.

Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.

If you need to generate some interest, give people a chance to win a free product if they send you a question.

Video Marketing and Failure

When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…

Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.

Show the different functions, test the products in extreme situations and do a lot of close-ups.

Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.

With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.

You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.

Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.

To attract more people embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.

With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.

How to Solve the Video Marketing Problem

For people who are new to video marketing, try to keep your videos short. Around 30-50, the second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.

As you become more experienced, you will notice that you are able to get your message across within this time frame easily.

One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.

You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.

Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.

There are many tools you can use

One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.

You can drastically reduce your video production costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.

You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.

It doesn’t have to be expensive. It doesn’t have to cost a lot.

If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.

This organized, clustered way of presenting your videos will help to draw more viewers and more customers.

Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.

The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.

They will trust you and they will advertise your business for Free! (you will increase traffic and sales).

P.S.

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7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy

7 Reasons Why WordPress is The Best Platform for Your Content Marketing Strategy

 

When it comes to picking the best content management system (CMS) and website platform, it’s important to create an effective content marketing strategy. 79% of B2C content marketers agree that content marketing increases audience engagement. And 65% report that it increases leads.

There are many options to choose from when selecting your CMS and creating a website these days. But, WordPress is the best platform for your content marketing success.

WordPress powers over 60 million websites on the internet and with good reason. Thanks to its powerful flexibility and adaptability, WordPress is one of the best blogging platforms on the market.

Here are 7 reasons why WordPress is the best platform (CMS) for your content marketing strategy.

1. Customization and Flexibility

The best CMS platform is one that is highly customizable so that you can add any feature you want and create more advanced websites. And WordPress is the most customizable platform on the market, thanks to its open-source code, content collaboration tools, implementation with all kinds of hosting options, and thousands of plugins and themes.

WordPress currently offers over 54,000 plugins. In comparison, Drupal offers about 42,000 but only about 9,000 that are stable and supported. Joomla currently only has around 8,000 plugins.

Plus, these numbers are just the official extension directories and do not include any third-party offerings.

WordPress provides you the flexibility to sync it with any of your other favorite content marketing tools to enhance your content, such as:

Easy Content Templates
Edit Flow
Editorial Calendar
WP Inject

Many Chrome extensions also work with WordPress to improve your content. For example, the Grammarly Chrome extension integrates with WordPress to edit your content with ease.

2. Knowledge Base Integration – Customization

Another strength of WordPress is its smooth integration with knowledge base software, as shown above. You can use this ability to produce tons of content around your product, service, or tool.

For example, knowledge base software can support the creation and centralization of answers to the most commonly asked customer questions. It can also embed meta tags and titles, and help you structure your content for improved SEO and audience readability.

Want to create your knowledge base rather than integrating one? WordPress can help with that as well. There is a WP Knowledgebase plugin you can use to create and customize your knowledge base in minutes.

3. Video and Audio Integration

Video content is overtaking the market. Predictions claim that 82% of all Internet traffic will be video by 2021.

While WordPress originally began as a blogging platform, its functionality has grown over time. Thanks to the WYSIWYG Visual Editor, you can easily embed video and audio content into your WordPress site.

WordPress offers multiple plugin options to further customize and enhance its visual content editor. Whether you want to grow your blog traffic, create a million-dollar e-commerce site with video development, or share your podcast, WordPress’ video integration capability can help you.

4. Creation and Publishing

When it comes to content, there is no question that quality is more important than quantity. If your content is infrequent it’s much harder to drive repeat customers and grow a loyal following.

WordPress supports the creation and publishing on frequent content.

A basic text editor. If you can create text using Microsoft Word or Google Docs, you can create it using WordPress, with no knowledge of code required.

Page builders. When you want to move past simple text, page builders help you build even more complicated designs. Again without needing to know a single line of code.

A powerful editor. WordPress enables content formatting, as well as the publishing new posts and pages with its built-in editor.

Taxonomy options. As you create more content, it becomes more important to organize it in a way that is searchable by bots and humans alike. WordPress enables you to create categories, assign tags to your articles, and build hierarchies to group your content.

5. User Experience

If you don’t optimize your content for the best user experience, people will go away. The good news is that better user experience (UX) design can increase your conversion rates by 4x.

WordPress offers all the tools you need to offer a topline user experience.

Thousands of themes are ideal for creating websites that support easy browsing and usability. Plus, WordPress’ easy customization allows you to add non-intrusive call-to-actions (CTAs) and subscription boxes. So that you can convert your audience without killing their experience.

WordPress even supports accessibility for peoples with physical or sensory impairments. Plus, it offers translations for up to 180 different locales. So no matter what language your readers speak, you can provide a translated version for them.

You can also use one of the many WordPress plugins, such as Polylang or Weglot to create a multilingual site.

6. Design Flexibility

The WordPress Customizer allows you to easily tweak your site, change headings, colors, and other aspects with the click of a button or the drag of your mouse.

Considering the importance of design in content success, this is invaluable for content creators. Check out these design trends for 2019:

Vivid color
Typographic focal points
Futuristic influences
Light and dark color schemes
Color minimalism
Hand-drawn illustrations
Genuine stock photos

The WordPress Customizer allows you to easily embed, enhance, and change visuals to keep up with changing trends. For example, you can include the above trends in your background header, featured images, and other site widgets.

You can further optimize your design by creating a personalized experience that represents what you have to offer in a clean, appealing layout, using one thousand of mobile-friendly themes.

Their responsive design ensures that whenever you change your design, it’s still completely navigable on your audiences’ phones.

7. SEO Friendly

With pages that rank at the top of Google receiving 36.4% of search traffic, your SEO strategy needs to be very effective. WordPress helps support this with an easy to crawl framework that appeals to search engines.

The platform also supports further on-page optimization with plugins such as Yoast and All in One SEO. Even if you don’t understand SEO, these plugins can offer recommendations to help you optimize your content.

Another SEO consideration is the site load speed. There have been some complaints that WordPress can tank your speed if you install too many plugins. But with a little optimization, it’s possible to achieve page load times under one second.

Here are some other ways WordPress helps you modify your content for SEO:

Allows you to implement rich snippets.
Enables you to add structured data to your site.
Supports the implementation of Accelerated Mobile Pages (AMP.)
Has direct integration for competitive analysis tools

Whether you’re using WordPress as a blogging platform, a forum, an e-commerce store, or something else, its many strengths make it the ideal solution for content creation and management.

WordPress offers endless customization, personalization and design capability. So, you can easily modify your content without any knowledge of code.

WordPress is the best platform for your successful and profitable content marketing strategy.

P.S.

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Digital Marketing Strategy: 8 Reasons Why You Need to Use Infographics

8 reasons why you need to use infographics. Why infographics are very effective for your digital marketing strategy. Discover the secrets…

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5 Reasons Why You Need a Blogging Strategy: The Benefits for Your Business

5 Reasons Why You Need a Blogging Strategy: The Benefits for Your Business

 

These days the consumers expect to be educated before they buy. Education-based marketing is not new, but today, it’s very important for businesses of all sizes, and in all industries. And one of the best ways to educate and build authority in the marketplace is to have a solid blogging strategy in place.

According to a recent inbound marketing report, nearly 80% of companies which use blogging as part of their marketing strategy report acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is now critical to their business.

But blogging, like any business activity, needs to have both a purpose and a plan to ensure that you’re getting the best results from the time and resources invested. This means having a blogging strategy that’s focused on achieving your desired business goals.

A blogging strategy is a comprehensive plan which outlines the essential steps you need to follow when creating your blog and blog posts.

Defining your goals
Developing your buyer personas
Analyzing your competition
Developing a keyword strategy
Creating a content calendar
Determine how to promote your blog

Failure to create a strategy, or follow it, can lead to a variety of critical issues, all of which will waste your time and resources.

For example, if you write a blog post without doing any keyword research, your post will get lost in the sea of Google and Bing search results, getting limited, if any, views from your target audience.

Having a blogging strategy, and planning out a blog calendar in advance, will ensure that you post strategically and successfully.

Understanding the value of blogging, and its specific business benefits are essential to helping you stay committed to the process.

Here are five specific benefits that a blogging strategy will give your business

1. Blogging can help you build your brand

Blogging provides your business with two key benefits.

Develop your brand and create more brand awareness.

Many businesses write blog posts without a schedule or plan, posting randomly. That approach will not be nearly as effective, nor cohesive as it would be if you took the time to create a blogging strategy. Having a blogging strategy will help you stay organized and consistent, helping you create a powerful brand image.

By having this singular, powerful brand image, you’ll make clear to your ideal clients:

Who you are
What you stand for
Whom you help

2. Blogging will increase your authority – Become an expert

Blogging done correctly can also help you establish authority on your focus topic/s, or niche, increasing a sense of trust your readers feel toward your brand. That will also help you with your broader business goals because people buy from people they know, like and trust.

You can blog on all kinds of topics related to your industry, but if your posts don’t address the key needs or challenges of your ideal clients – using the language that they commonly use – they won’t resonate with your ideal clients. Nor will your posts prompt them to reach out to you for a solution to their problem/challenge.

Solving the challenges of your ideal clients through high-quality content will increase your authority, and perhaps even position you as an influencer in your industry.

3. Blogging will increase traffic from search engines

While you can increase traffic to your blog in many ways, you cannot overlook the value of organic traffic – traffic you get from search engine results.

Showing up organically on the first page of the search engine results, for the topics your ideal clients search for, will create a strong, positive impression in their minds, and can greatly increase the number of people reading your blog.

Without SEO, you could be losing thousands, or even tens of thousands, of eyeballs on your content. With all the information out there competing for readers’ attention, your posts must show up high in the search engine results.

Tip

When you create new content, search engines, such as Google, Bing, and Yahoo, will crawl your site to index this fresh content. The best way to achieve better results in search engines is to purposefully incorporate search engine optimization into your blogging strategy.

This means pre-planning the keyword phrase each post will focus on, adding appropriate headers, sub-headers, tags, internal and external links and optimizing your site for mobile.

4. Blogging can help you to engage your target audience

Your blog content enables you to facilitate important discussions in your industry, and build a community of people interested by, and engaged with, your posts.

These discussions can help you shape the future of your business – by communicating with your target market, listening to what they want and need, and providing high-quality content for them, you will encourage them to keep engaging with you.

To achieve that level of engagement, you have to employ a strategic and intentional approach to blogging. When creating your blogging strategy, include content that will foster valuable discussions about current or ongoing issues within your industry, as well as any new or growing trends.

Remember, your ideal clients can find coverage of these topics in many places online – what makes your content unique is your perspective on the topic.

When people align with your point of view, they’ll not only read everything that you create, but they’ll share it too.

5. Blogging will generate leads for your business

Perhaps one of the most rewarding benefits of having a well thought out blogging strategy is the conversion of your web traffic into leads.

These are qualified leads, with whom you’ve built some trust and authority through the content you’ve shared, and who knows who you are, whom you help and what you offer.

That’s why all good blogging strategies should include the creation of one or more lead magnets.

A lead magnet provides value through content, solving a very specific problem in exchange for an opt-in (being added to your email list).

When you identify a common issue your ideal clients struggle with, use it to create a more detailed piece of educational content in the form of a lead magnet.

Once you have one or more lead magnets, you can use several strategies to convert your blog readers into leads. Keep in mind, your lead magnet must:

Be interesting enough for someone to give up their email address for
Be something that can be consumed quickly or easily

It’s great to have a blogging strategy for your business, but simply having one in place is not enough.

The business benefits of blogging are immense for those who do it strategically and consistently. The most important part of any blogging strategy is to put it into action and keep your process on track.

Take action today. Create an effective blogging strategy and attract your target audience to grow your business.

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